CEAT opened a high-altitude enduro park in Ladakh in partnership with professional rider Shardul Sharma. At 3,500 meters above sea level, the track is one of India’s highest and will offer training programs for riders of all levels.
Sharma, the first Indian to compete internationally in enduro racing, will help design training modules and contribute to track development. The partnership aligns with CEAT’s “Crafted for the Curious” initiative, which focuses on exploring new opportunities.
Lakshmi Narayanan B, Chief Marketing Officer of CEAT, said, “At CEAT, we take pride in leading the charge in fostering India’s motorsports and off-roading culture. Our Leh facility exemplifies our dedication to nurturing the off-road riding community. We are thrilled to welcome Shardul Sharma to the CEAT family, whose journey from national champion to international racer perfectly embodies our ‘Crafted for the Curious’ philosophy. At CEAT, we champion curiosity and adventure, and Shardul’s story illustrates the remarkable achievements possible with these values.”
Shardul Sharma shared his thoughts on the partnership: “Collaborating with CEAT is an important step in my career. CEAT’s focus on innovation and quality matches my own goals as a racer. I am excited to collaborate with a brand as dedicated to performance as I am. Together, we hope to inspire new racers to follow their dreams with curiosity and determination.”
The park offers a mix of natural terrain and custom-built obstacles.
- Yokohama Rubber
- Yokohama BluEarth-Van RY55
- Van Tyres
- Daihatsu Motor
- Daihatsu e-Hijet Cargo
- Daihatsu e-Atrai
Daihatsu Equips New e-Hijet Cargo And e-Atrai Models With Yokohama's BluEarth-Van RY55 tyres
- By TT News
- March 06, 2026
Yokohama Rubber has commenced original equipment deliveries of its BluEarth-Van RY55 tyres to Daihatsu Motor. These tyres are fitted on Daihatsu’s newly launched commercial mini-BEV models, the e-Hijet Cargo and e-Atrai, which debuted in Japan in February 2026. The specific size supplied for these electric vehicles is 145/80R12 86/84N LT.
Designed specifically for vans under Yokohama's eco-conscious BluEarth branding, these tyres deliver both longevity and reliable wet traction. To accommodate the distinct requirements of battery-powered vehicles, the supplied tyres have been engineered with particular attention to load capacity. A specially formulated compound reduces rolling resistance while resisting wear, and the tread configuration has been refined to preserve ride quality and wet-weather capability even under the stress of heavy battery packs.
Daihatsu's inaugural mass-produced battery electric vehicles incorporate the e-SMART ELECTRIC system developed specifically for smaller vehicles. This architecture allows for a sizeable battery without intruding on interior room. Both the e-Hijet Cargo and e-Atrai record a WLTC-certified driving range of 257 kilometres on a single charge according to transport ministry figures.
Yokohama continues to advance its BluEarth technology across its product range, with these tyres joining those already supplied as factory equipment on numerous conventional, hybrid and electric passenger vehicles currently in production.
New GAC Trumpchi M8 Minivan To Run On Yokohama BluEarth-XT AE61 Tyres
- By TT News
- March 05, 2026
The Yokohama Rubber Company has commenced the supply of its BluEarth-XT AE61 tyres as original equipment for the newly launched GAC Trumpchi M8 plug-in hybrid minivan, which entered the Chinese market in November 2025. These tyres, sized at 225/60R18 104V, are designed to deliver a harmonious blend of performance, comfort and environmental consideration. Drawing on the core design and material innovations of Yokohama’s BluEarth brand, the tyre incorporates an asymmetrical tread pattern and a high-rigidity profile. This construction is engineered to mitigate sway and uneven tread wear, issues commonly associated with vehicles that have a raised centre of gravity, thereby ensuring stability and durability.
The GAC Trumpchi M8 represents a premium entry in the minivan segment, distinguished by its advanced plug-in hybrid system that provides an electric-only range of up to 106 kilometres according to WLTC standards. Its features extend to autonomous driving capabilities and a luxuriously appointed interior, aligning with modern expectations for high-end mobility.
Yokohama Rubber continues to advance its BluEarth tyre series, which is designed with a focus on environmental harmony and user-centric performance. These tyres are increasingly selected as original equipment for a diverse range of new vehicles, encompassing traditional petrol models, hybrids and fully electric cars across various categories, including sedans, SUVs, sports cars and compact vehicles. This ongoing adoption underscores the company’s commitment to providing tyre solutions that meet the evolving demands of the automotive industry.
All-Electric BMW iX3 To Run On NEXEN N’FERA Sport Tyre
- By TT News
- March 03, 2026
NEXEN TIRE has secured a new partnership with BMW, supplying its high-performance N’FERA Sport tyre as original equipment for the all-electric BMW iX3. The N’FERA Sport model is engineered to deliver superior grip and responsiveness. Key design elements include a specifically engineered tread pattern and block design that work together to enhance handling and stability at high speeds, as well as an optimised longitudinal groove configuration that significantly improves water drainage for reliable wet traction. Furthermore, a specialised tread compound boosts both grip and braking power, while reinforced sidewalls bolster cornering stability and overall control at higher velocities.
This agreement with a prominent premium manufacturer underscores NEXEN TIRE’s expanding footprint in the original equipment market. Since it first began supplying global carmakers in 2012, the company has rapidly diversified its client portfolio and now counts the BMW Group among its key partners. This consistent growth is underpinned by a strong commitment to research and development. Demonstrating this focus, the company recently became the first in its domestic industry to implement a high-tech dynamic driving simulator, a move that accelerates the creation of next-generation virtual tyre technology.

Alongside advancements in product engineering, NEXEN TIRE is bolstering its manufacturing precision through an artificial intelligence-powered automated inspection system. By integrating AI and virtual reality tools across both development and production, the company aims to elevate quality control and further solidify its collaborative relationships with automotive partners worldwide.
John Bosco (Hyeon Suk) Kim, CEO, NEXEN TIRE, said, “By strengthening our R&D efforts and enhancing collaboration with global automakers, we will continue to deliver premium products to customers worldwide.”
Toyo Tires Proxes CR1 Chosen As Original Equipment For All-New Perodua Traz
- By TT News
- February 09, 2026
Toyo Tires has announced that its Proxes CR1 tyre has been selected as the official Original Equipment fitment for the all-new Perodua Traz. This partnership begins with the vehicle's 1.5 (X/H) variant, which rolls off the line equipped with 215/60R17 Proxes CR1 tyres in Malaysia, engineered to perfectly match the vehicle's comfort-driven character.
Through the application of Toyo Tires’ advanced T-Mode and Nano Balance Technology, the Proxes CR1 delivers on its promise of refined comfort and confident performance from the first drive. The optimised tread design ensures smooth responsiveness and reassuring stability while actively reducing road noise. Drivers benefit from reliable grip and stable handling across both wet and dry conditions, contributing to an efficient and secure journey.

As a leader in the market, Toyo Tires offers the Proxes CR1 and CR1 SUV as its most comprehensive range in Malaysia, catering to a wide variety of passenger cars and SUVs with sizes available from 14 to 20 inches.

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