Continental Tires has been granted the Mercedes-Benz Preferred Partner status in India, valid from September 2022 to August 2024. 

As a preferred partner, Continental accesses centralized order and sales tools seamlessly integrated within Mercedes-Benz’s network. A dedicated online platform for order fulfilment is also at Continental’s disposal. Joint promotional initiatives and customer-centric events will further elevate the in-store retail experience for car owners, underscoring Continental’s dedication to customer-centric solutions and operational excellence.

“Our customers’ ambitions are our driving force”, says Dalibor Kalina, Head of Business Area Replacement Tires APAC, “Being awarded as the preferred partner by a renowned premium car manufacturer like Mercedes-Benz demonstrates our outstanding technological capabilities and dedication to support our customers in achieving their business goals.”

“We are honoured to be a preferred partner of Mercedes-Benz, a global leader in luxury cars. This partnership reflects our shared vision of delivering excellence and innovation to the Indian market, says Samir Gupta, Managing Director, Continental Tires India, and Head of Central Region BA RE APAC. With our cutting-edge technology and customer-centric solutions, we aim to enhance the driving experience and safety of Mercedes-Benz car owners in India.”

This partnership extends to Indian customers an opportunity to acquire top-tier, tailor-made tyres meticulously crafted to meet the specific requisites and benchmarks of Mercedes-Benz vehicles. This translates to heightened performance, safety, and comfort for drivers and their vehicles. Moreover, the collaboration will stimulate growth within the Indian tyre industry. Continental will collaborate closely with Mercedes-Benz retail channels to address aftermarket demands and supply the requisite tyre replacements throughout the vehicles’ lifespan. This collaborative effort is poised to bolster sales and revenue for tyre manufacturers and distributors across India.

Continental and Mercedes-Benz share a longstanding and thriving global partnership. Continental is one of Mercedes-Benz’s premier international partners for OE-Tyres and tyre replacement endeavours, furnishing tyres for the entire spectrum of the automaker’s portfolio, spanning from A- to GLS-Class. Noteworthy tyre models like SportContact 6, EcoContact 6, EcoContact 6Q, PremiumContact 6, and SportContact 7 have been custom-engineered to seamlessly align with the performance, comfort, and aesthetic attributes of Mercedes-Benz vehicles, ensuring a gratifying driving experience for customers.

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Continental has secured original equipment approval to supply tyres for the new Volkswagen T-Roc compact SUV. The German tyre manufacturer will provide the EcoContact 7 and EcoContact 7 S models in sizes ranging from 16 to 19 inches. For colder seasons, Volkswagen also recommends the WinterContact TS 870 P, while the AllSeasonContact 2 serves as the year-round alternative.

The EcoContact 7 summer tyre achieves high energy efficiency through a specialised rubber compound and Smart Energy Casing technology. New materials in the carcass, inner layer and sidewall reduce internal friction and lower rolling resistance, while an aerodynamically optimised sidewall further improves efficiency. Continental integrates several innovations, including a golf-inspired aerodimple structure. These small dimples reduce air turbulence behind the tyre, allowing the vehicle to use less energy.

Noise reduction comes from the Silent Pattern tread design, where engineers have carefully adjusted the spacing and angles of tread blocks to match noise frequencies generated at lower urban speeds. The result is a noticeably quieter ride for drivers, passengers, passersby and nearby residents. The energy-focused EcoContact 7 is approved in 16-, 17- and 18-inch sizes, while the sportier EcoContact 7 S comes in 16-, 17- and 19-inch variants.

For winter conditions, the recommended WinterContact TS 870 P features a tread design and innovative sipe structure that provide reliable grip on snow and ice. Its rubber compound stays flexible at low temperatures, enabling short braking distances and safe handling in wet, cold and snowy conditions. Drivers preferring a single set of tyres all year can choose the AllSeasonContact 2, which delivers balanced performance in both summer and wet winter conditions.

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Kumho Tire has commenced original equipment supply of its ECSTA PS71 SUV model for two of Škoda’s electric vehicles, the Enyaq and the Elroq. The tyre, a flagship offering within Kumho’s ECSTA line, is being delivered in two electric vehicle compatible sizes, specifically 235/55 R19 and 255/50 R19.

Designed for modern high-powered sport utility vehicles, the ECSTA PS71 SUV delivers optimised handling and braking performance in both dry and wet driving conditions. Building upon the core technology of the standard PS71 range, the SUV variant incorporates several targeted enhancements. These include a more robust structural design, an enlarged contact area for superior braking, improved fuel efficiency, an asymmetrical tread pattern and new hybrid technologies that ensure stable handling at high speeds across varied road surfaces.

The ECSTA PS71 has consistently earned good ratings in summer SUV magazine tyre tests, reinforcing Kumho’s technological capabilities. Beyond this latest supply agreement, Kumho has been broadening its original equipment tyre portfolio through strategic partnerships with major automakers. The company has recently supplied electric vehicle tyres for several flagship models, highlighting its growing technical expertise and rising premium market status.

Insoo Kim, Head of OE Sales at Kumho Tire, said, “Our supply of OE tyres to the automaker is a testament to our quality and technological prowess. We will continue to leverage our world-class quality and technology to expand our OE tyre supply for global premium carmakers.”

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Toyo Tires has been selected as the sole original equipment tyre supplier for the all-new Mitsubishi Xforce launched in Malaysia, equipping the urban SUV with the 225/50R18 Proxes CR1D. This marks a strategic integration of tyre engineering and vehicle dynamics tailored specifically for local driving conditions.

The Proxes CR1D, part of the Proxes CR1 family, was carefully chosen to enhance the Xforce’s city-oriented character, prioritising safety, comfort and daily reliability. Its selection as the exclusive OEM tyre underscores a strong alignment between Mitsubishi’s vehicle design and Toyo Tires’ engineering focus on delivering a refined and reassuring driving experience from the first journey.

Engineered with Toyo Tires’ T-Mode and Nano Balance Technology, the Proxes CR1 features an optimised tread pattern that reduces road noise while ensuring stable handling and reliable grip on both wet and dry roads. This technology improves driving confidence through consistent road contact and dependable braking performance. Additionally, the tyre’s silent, comfort-focused design minimises vibrations and cabin noise, creating a quieter ride for city commutes and longer trips alike.

The continued trust from established automakers reflects growing industry confidence in the Proxes CR1 range. In Malaysia, the Proxes CR1 and CR1 SUV tyres represent Toyo Tires’ most comprehensive comfort-oriented lineup, available in sizes from 14 to 20 inches for passenger cars and SUVs.

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Hankook Tire has confirmed that its associate brand, Laufenn, will supply the second-generation S FIT2 summer performance tyre as original equipment for the Škoda Octavia. The Octavia is a cornerstone model for the Czech automaker under the Volkswagen Group, developed on the modular MQB platform and generating steady European demand. This agreement marks Laufenn’s first original equipment partnership with a European manufacturer, signalling the brand’s entry into the OE sector.

The S FIT2 was developed through close technical collaboration with Škoda to align precisely with the Octavia’s performance requirements. Supplied in a 17-inch size, the tyre delivers stable handling, showcasing Hankook’s engineering capability in OE development. Designed for Europe’s varied climate, the S FIT2 secures reliable stopping power and control through optimised grip and drainage while improving efficiency and mileage over its predecessor.

A high content silica compound and optimised tread block design reduce wet braking distances by approximately 16 percent. Four wide straight grooves enhance water evacuation for superior handling on rain slicked surfaces. An optimised structural design maintains grip on hot asphalt while minimising vibration and noise for a quiet urban ride. A next generation polymer compound extends mileage by roughly 15 percent.

Laufenn shares Hankook Tire’s global top tier technology and rigorous quality system. Since its 2014 debut at the SEMA Show in United States, the brand has expanded across international markets with a complete lineup for passenger cars, SUVs, trucks and buses, reflecting regional driving conditions and customer lifestyles.

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