Continental Earns Mercedes-Benz Preferred Partner Status in India
- By TT News
- October 03, 2023
Continental Tires has been granted the Mercedes-Benz Preferred Partner status in India, valid from September 2022 to August 2024.
As a preferred partner, Continental accesses centralized order and sales tools seamlessly integrated within Mercedes-Benz’s network. A dedicated online platform for order fulfilment is also at Continental’s disposal. Joint promotional initiatives and customer-centric events will further elevate the in-store retail experience for car owners, underscoring Continental’s dedication to customer-centric solutions and operational excellence.
“Our customers’ ambitions are our driving force”, says Dalibor Kalina, Head of Business Area Replacement Tires APAC, “Being awarded as the preferred partner by a renowned premium car manufacturer like Mercedes-Benz demonstrates our outstanding technological capabilities and dedication to support our customers in achieving their business goals.”
“We are honoured to be a preferred partner of Mercedes-Benz, a global leader in luxury cars. This partnership reflects our shared vision of delivering excellence and innovation to the Indian market, says Samir Gupta, Managing Director, Continental Tires India, and Head of Central Region BA RE APAC. With our cutting-edge technology and customer-centric solutions, we aim to enhance the driving experience and safety of Mercedes-Benz car owners in India.”
This partnership extends to Indian customers an opportunity to acquire top-tier, tailor-made tyres meticulously crafted to meet the specific requisites and benchmarks of Mercedes-Benz vehicles. This translates to heightened performance, safety, and comfort for drivers and their vehicles. Moreover, the collaboration will stimulate growth within the Indian tyre industry. Continental will collaborate closely with Mercedes-Benz retail channels to address aftermarket demands and supply the requisite tyre replacements throughout the vehicles’ lifespan. This collaborative effort is poised to bolster sales and revenue for tyre manufacturers and distributors across India.
Continental and Mercedes-Benz share a longstanding and thriving global partnership. Continental is one of Mercedes-Benz’s premier international partners for OE-Tyres and tyre replacement endeavours, furnishing tyres for the entire spectrum of the automaker’s portfolio, spanning from A- to GLS-Class. Noteworthy tyre models like SportContact 6, EcoContact 6, EcoContact 6Q, PremiumContact 6, and SportContact 7 have been custom-engineered to seamlessly align with the performance, comfort, and aesthetic attributes of Mercedes-Benz vehicles, ensuring a gratifying driving experience for customers.
Yokohama Supplies GEOLANDAR A/T G94 Tyres For New Toyota Land Cruiser FJ
- By TT News
- June 03, 2026
The Yokohama Rubber Co., Ltd. has confirmed its GEOLANDAR A/T G94 tyres will serve as original equipment for Toyota Motor Corporation’s newly launched Land Cruiser FJ SUV. This latest model in the Land Cruiser series debuted worldwide, with the tyres fitted to vehicles sold across Asia, the Middle East, Latin America and Africa. Japanese-market FJ models will not receive this tyre.
Designed as an all-terrain SUV tyre, the GEOLANDAR A/T G94 balances fuel efficiency, comfort, safety and utility performance on varied road surfaces. The GEOLANDAR brand has a proven record on several Toyota SUVs, including the recent supply of the A/T G31 for the Land Cruiser 250 series and the 4Runner.
Under its Yokohama Transformation 2026 medium-term plan (2024–2026), Yokohama Rubber’s consumer tyre division aims to raise sales ratios of high-value-added products. A key initiative includes promoting flagship ADVAN and GEOLANDAR brand tyres for SUVs and pickup trucks as original equipment on new vehicles.
NEXEN TIRE Expands Kia Seltos OE Tyre Supply To North America And Europe
- By TT News
- May 29, 2026
NEXEN TIRE has expanded its original equipment tyre supply for the Kia all-new Seltos into North America and Europe, following an earlier rollout for the Korean market in March with the N’PRIZ S and N’FERA AU7.
For North America, the company provides the N’PRIZ S in a 16-inch fitment for United States and Canada. This tyre is designed for electric, hybrid and combustion vehicles, emphasising mileage performance and ride comfort. In Europe, including Germany, France and the Netherlands, NEXEN TIRE supplies summer tyres across multiple sizes. The N’FERA Primus comes in 16- and 18-inch fitments, offering high-speed stability and wet braking, while the 19-inch N’FERA Sport delivers ultra-high-performance capability validated in European tyre tests.
This regional strategy highlights NEXEN TIRE’s ability to tailor OE solutions for a single vehicle model across different markets. The manufacturer continues to grow its global OE portfolio, covering mass-market SUVs to premium brands.
John Bosco (Hyeon Suk) Kim, CEO, NEXEN TIRE, said, "This OE supply for the all-new Seltos goes beyond simply increasing volume – it demonstrates NEXEN TIRE's ability to deliver products tailored to the specific road conditions and consumer needs of each market. We will continue to strengthen partnerships with global automakers and expand our market-optimised OE supply going forward."
Yokohama’s Sporty ADVAN FLEVA V701 Tyres Chosen As OE For Honda’s New Super-ONE EV
- By TT News
- May 28, 2026
The Yokohama Rubber Co., Ltd. has confirmed the supply of its ADVAN FLEVA V701 tyres as original equipment for Honda Motor Co., Ltd.’s new compact electric vehicle. The Super-ONE, launched in Japan in May 2026 with a gradual rollout planned for United Kingdom and several Asian markets, uses the tyre in size 185/55R15 82V.
Engineered under the ADVAN brand’s philosophy of delivering driving enjoyment, the sporty high-performance tyre provides sharp handling across city streets, winding roads and highways. The EV is marketed under different names regionally, including Super-ONE in Japan and Asia & Oceania, Honda Super-ONE in select Asia & Oceania countries and Super-N in UK.
Honda developed the Super-ONE to combine everyday usability and environmental performance with a unique fun-to-drive character. By engaging all driver senses through sporty handling only a small EV can offer, the model aims to deliver an exciting and uplifting driving experience.
Yokohama Rubber Supplies OE Tyres For Subaru Trailseeker BEV
- By TT News
- May 26, 2026
Yokohama Rubber has begun supplying its ADVAN V61 and GEOLANDAR X-CV tyres as original equipment for the new Trailseeker battery electric sport utility vehicle developed by Subaru Corporation.
The vehicle, known as the E-Outback in Europe, was first unveiled in the United States in April 2025.
Tyres supplied for the Japanese and European markets are ADVAN V61 in size 235/60R18 103H, while North American models are fitted with GEOLANDAR X-CV tyres in size 235/50R20 100V.
The ADVAN V61 is a summer SUV tyre within Yokohama Rubber’s flagship ADVAN range. According to the company, it combines fuel and energy efficiency with handling stability and low noise levels.
The GEOLANDAR X-CV is a highway terrain tyre that meets the M+S (mud and snow) standard. Yokohama Rubber said the tyre was designed to deliver high-speed performance and drivability while balancing safety, comfort, durability and fuel efficiency.
Both tyre models supplied for the Trailseeker carry Yokohama Rubber’s proprietary “E+” mark on the sidewall, indicating technologies intended to address the requirements of electrified vehicles, including durability, quietness and energy efficiency.
Yokohama Rubber said the tyres were developed using HAICoLab, its artificial intelligence-based development framework designed to combine human input with data-driven analysis.
The Trailseeker is Subaru’s new battery electric SUV designed to combine BEV driving performance with utility for both daily and recreational use.
Comments (0)
ADD COMMENT