Beratex, part of the Bernauer Group alongside Texpak, is positioning itself as a specialist partner to global tyre manufacturers at a time when efficiency demands, sustainability pressures and the technical requirements of electric mobility are reshaping the industry. In a sector often described as mature, the company argues that meaningful gains are still being unlocked – not through disruption but through materials innovation and process optimisation that deliver measurable improvements on the factory floor.

“Beratex and Texpak are both part of the Bernauer Group, which positions itself as a system supplier of specialised auxiliary and raw materials for the tyre and rubber industries. Beratex & Texpak sees itself as a trusted specialist partner to the global tyre industry, with a strong focus on high-performance product solutions. Our products help tyre manufacturers maintain stable, efficient and high-quality production processes across both PCR and TBR applications,” says Hanspeter Bernauer, Owner and CEO. “At the same time, building on our experience since 1972, we continue to expand our footprint in the tyre and rubber sector with complementary products such as low-melting EVA materials for mixing process and embossed PE films for single-use applications, which we distribute through our subsidiary Texpak.”

A key differentiator for Beratex is its vertically integrated production model, spanning from HDPE film supplied by its subsidiary Kunststoffwerk Lahr to in-house yarn production, weaving, heat-setting, hot-calandering, finishing and confectioning, allowing the company to manage the full value chain internally. In addition, its own hydropower generation plays an important role in ensuring supply reliability, efficiency and sustainability.

INCREMENTAL INNOVATION IN A MATURE INDUSTRY

Despite tyre manufacturing’s maturity, Bernauer sees ample scope for innovation – though largely incremental. “Even in a mature industry like tyre manufacturing, there is still considerable room for innovation. In our view, some of the most meaningful progress comes from better materials, more efficient processes and solutions that help customers reduce waste without compromising performance,” he says.

“Innovation does not always have to be disruptive. In many cases, the biggest improvements come from practical developments that make production more stable, cleaner and easier to automate. That is exactly where close cooperation between suppliers and manufacturers can create real value,” he adds.

FACTORY-FLOOR IMPACT AND CONSISTENCY

The operational impact of Bernauer Group’s solutions is most visible in production environments. Liner materials are engineered to stabilise the handling of uncured rubber and reduce variability.

“The most tangible benefits are seen directly on the production floor. Our liner solutions help improve handling reliability, reduce contamination risks and support a smoother, more consistent manufacturing process. As a result, customers benefit from fewer interruptions, lower material waste and more stable output,” Bernauer says.

Texpak’s EVA low-melting bags and films complement this by offering consistent processing behaviour, a defined melting point, consistent thickness, a reliable quality standard and integration into mixing processes.

“For tyre manufacturers, that means better process efficiency, improved product quality and more effective use of materials. In high-volume production, even small improvements in these areas can have a significant operational impact,” Bernauer says.

Consistency remains central to the value proposition. Bernauer notes that Beratex liners are designed to bring consistency and process reliability to high-volume tyre production, with PE and textile liners offering uniform gauges, controlled surface properties and reliable release performance, enabling uncured rubber components to be handled without deformation, contamination or unnecessary variability.

By reducing sticking, tearing and uneven release, these solutions support stable cycle times, smoother automation and lower rejection rates. “Another important advantage is the durability of our liners. Their long service life helps maintain stable conditions over extended production runs, reduces replacement frequency and contributes to overall efficiency on the factory floor,” he adds.

PRODUCTIVITY AND TOTAL VALUE

The company links these performance improvements directly to productivity metrics. “Our solutions can have a very direct impact on factory-floor productivity. When liners perform reliably, manufacturers experience fewer stoppages due to sticking, tearing, misfeeds or contamination. That helps keep line speeds stable and supports better throughput,” Bernauer says.

He explains that by adapting liner solutions to the specific requirements of a process, the company helps customers improve handling, reduce waste  and strengthen production control, contributing, in practice, to better overall equipment effectiveness and a more predictable manufacturing environment.

This underpins a broader emphasis on total value rather than initial price, reflecting the economics of high-volume manufacturing.

EVOLVING EXPECTATIONS: COST, PERFORMANCE AND SUSTAINABILITY

Supplier expectations have shifted materially over the past decade. “Customer expectations have changed significantly over the last 10 years. In the past, the focus was often on price and basic functionality. Today, tyre manufacturers expect much more: reliable performance, process consistency, compatibility with automation and clear added value,” Bernauer says.

Sustainability is now central, with Bernauer noting that customers increasingly look for solutions that support material reduction, recyclability and a lower environmental impact while also expecting closer technical cooperation and more customised support – factors that have made supplier relationships significantly more strategic than before.

“Today, it is clearly a combination of all three,” he says, referring to cost, performance and sustainability. “Cost pressure remains important, but manufacturers also understand that performance and process reliability directly affect efficiency, quality and total production cost. The most attractive solutions are therefore the ones that combine cost efficiency, performance and sustainability rather than treating them as trade-offs.”

REGIONAL SHIFTS AND GLOBAL SUPPLY CHAINS

The tyre industry’s geographic footprint continues to evolve. “Yes, we are seeing clear regional shifts in both demand and manufacturing. Capacity continues to move towards Asia and other cost-competitive regions, driven by local market growth, export opportunities and broader supply chain diversification,” Bernauer says.

At the same time, new regions are emerging. “We are also seeing increasing activity in regions that previously played a smaller role in the global landscape, including parts of Africa,” adds Bernauer.

This creates a dual requirement for suppliers: global consistency and local flexibility.

SUSTAINABILITY IN SOURCING AND PRODUCTION

Sustainability considerations are reshaping procurement decisions, with Bernauer noting that the biggest change is that sourcing decisions are no longer driven by price alone, as tyre manufacturers increasingly assess recyclability, material efficiency, carbon footprint and the overall environmental profile of their suppliers. There is also a growing focus on reducing waste through downgauging and the use of reusable materials.

“Beratex is very well positioned in this respect. We generate 100 percent of our electricity from renewable sources through our own hydropower plants, and we can fully recycle all our production waste and reprocess it into new products,” he says.

EV-DRIVEN REQUIREMENTS

Electric vehicles are tightening manufacturing tolerances. According to Bernauer, the rise of electric vehicles is raising the bar for tyre manufacturers, with EV tyres typically requiring tighter dimensional precision, higher load-bearing performance and very consistent production conditions.

“For us, that means developing liner solutions with even greater surface consistency, controlled release behaviour and clean processing performance,” he says.

DIFFERENTIATION THROUGH DURABILITY

Durability and long-term performance are central to the company’s positioning. “What sets Beratex apart is that we combine proven product performance with a strong understanding of manufacturing realities. Our liner solutions are designed to deliver consistent quality, reliable release performance and exceptional durability, with customer references showing Beratex liners in use for over 15 years when properly handled,” Bernauer says.

Bernauer notes that with more than 135 million square metres of liner solutions supplied, the company’s track record demonstrates both long-term product performance and customer trust, adding that the focus remains on total value rather than just initial price.

REDUCING DEFECTS AND WASTE

At a functional level, the materials are designed to minimise defects. Bernauer explains that, in simple terms, the company’s materials help tyre manufacturers handle uncured rubber components cleanly and consistently. When release performance is stable and the liner behaves predictably, there is less risk of sticking, tearing or surface damage.

“Texpak EVA materials help reduce defects and waste in tyre production by offering consistent melting behaviour, uniform thickness and reliable quality,” Bernauer adds.

CHALLENGES AND OUTLOOK

The operating environment remains pressured. “One of the main challenges is the overall cost pressure in a highly competitive market,” Bernauer says, citing raw material volatility and supply chain disruptions. “Another challenge is meeting rising sustainability expectations while still delivering the functional performance customers require,” he adds.

Looking ahead, he identifies two key opportunity areas. “The first is advanced and more sustainable material solutions,” he says, pointing to the demand for recyclable and environmentally responsible products.

“The second is the ongoing shift towards higher-performance tyres, including EV-related applications, which require greater precision, cleanliness and process stability,” he adds.

For Bernauer Group, the approach remains consistent: deepen process integration, refine materials and deliver incremental improvements that scale across global tyre manufacturing.

Comments (0)

ADD COMMENT

Link Copied!

Birla Carbon has confirmed a price increase of up to 15 percent for its Speciality Materials products across Asia, scheduled to take effect on 1 October 2026. The company pointed to significant and sustained rises in feedstock costs, driven partly by ongoing geopolitical instability and disruptions in global feedstock markets, as the reason behind the adjustment.

Although Birla Carbon pursued operational efficiencies, supply chain optimisation and disciplined cost management to soften the impact, the scale and persistence of the cost escalation left a price adjustment unavoidable. The company's sales teams will engage customers directly to explain the details and help them navigate the transition.

Comments (0)

ADD COMMENT

Link Copied!

ACE Laboratories, an independent ISO/IEC 17025-accredited polymer testing laboratory, has partnered with Abdallah Consulting, LLC, a prominent tyre pyrolysis advisory firm, to introduce VericarbSM. This independent certification programme verifies that materials marketed as recovered carbon black (rCB) meet established criteria for rCB.

Recovered carbon black, derived from end-of-life tyres via pyrolysis, serves as a sustainable substitute for virgin carbon black in rubber and polymer applications. However, the emerging market has lacked the standardisation and independent verification that established supply chains provide. VericarbSM addresses this gap through independent material characterisation and rubber performance data, offering stakeholders a consistent basis for evaluating rCB products.

For producers, certification accelerates market entry and improves buyer approval rates. Consumers gain more capable suppliers and reduced evaluation time, while investors benefit from clearer volume sizing and fewer costly test failures. The programme is jointly administered by both organisations.

Erick Sharp, CEO, ACE Laboratories, said, “The rCB market has enormous potential, but growth has been held back by uncertainty about material quality and consistency. VericarbSM gives producers a way to prove their product and gives buyers the independent data they need to say yes.”

Dave Abdallah, Founder, Abdallah Consulting, said, “One key reason for the delayed growth of recovered carbon black is lack of product performance information in the customer’s language. ASTM standards are critical; in fact, most testing done in the process follows ASTM methods. But customers relate to a product better when its performance is shown in applications relevant to them. VericarbSM solves the language issue by showing verified rCB in terms of rubber performance while simultaneously adding credibility via third-party analysis and reporting.”

Comments (0)

ADD COMMENT

Link Copied!

Zeon Corporation established Zeon Chemicals Kurashiki Co., Ltd. on 23 July 2026 to take over the acrylic rubber operations of fellow group firm Tohpe Corporation. The new entity, headquartered in Kurashiki City, Okayama Prefecture, is wholly owned by Zeon with paid-in capital of JPY 10 million and is led by representative Koji Minami.

On 21 August, Tohpe and the new subsidiary signed an absorption-type company split agreement, prompting Zeon to begin the procedures required under the Companies Act. Operations at the new company, focused on manufacturing and selling acrylic rubber and related activities, are scheduled to commence on 30 October 2026.

Acrylic rubber, known for its heat resistance, is used in automotive components including oil seals and hoses. The Zeon Group already maintains four production sites across Japan, United States and Thailand, forming a global supply network for the material.

The restructuring follows Zeon’s 11 May 2026 announcement that it would transfer Tohpe shares to NATOCO Co., Ltd. of Miyoshi City, Aichi Prefecture, as part of Tohpe’s paints business divestiture. Tohpe’s acrylic rubber operations, which complement Zeon’s Elastomers Business, will now be positioned as a key specialty rubber manufacturing site, with closer operational coordination intended to strengthen Group competitiveness and corporate value.

Comments (0)

ADD COMMENT

Link Copied!

The company is betting that a polymer manufactured from end-of-life truck tyres can disrupt the market for petroleum-based styrene-butadiene-styrene (SBS), a widely used road-binding additive whose pricing and availability are tied to global oil markets. After completing a live road trial with Road Science and Auckland Transport in New Zealand, the company is preparing to use the results as a springboard for expansion into Australia and Sub-Saharan Africa, positioning the recycled material as a lower-cost, lower-carbon alternative to virgin polymers.

New Zealand-based Revyre Global Limited is positioning a polymer manufactured from end-of-life truck tyres as a lower-cost alternative to petroleum-based styrene-butadiene-styrene (SBS) after completing a live road trial with Road Science and Auckland Transport in New Zealand.

The company has spent several years developing the product as a direct replacement for SBS. Unlike conventional tyre-derived asphalt, which relies on crumb rubber, the company’s Chief Executive Officer Shaun Zukor told Tyre Trends that its proprietary thermomechanical process produces a remanufactured polymer with blending characteristics similar to SBS, allowing it to be used in existing asphalt infrastructure.

“Our primary objective was to develop a drop-in replacement for SBS, which is a petroleum-derived synthetic polymer,” Zukor said. “SBS is expensive, made from virgin materials and is widely used to improve road durability, fatigue resistance and overall pavement performance.”

The company began engaging Road Science, a division of Downer, and Auckland Transport after completing laboratory validation with engineering consultancy WSP in New Zealand.

Before approaching customers, it invested around 18 months in laboratory testing to validate the material’s performance.

Following successful laboratory trials, Road Science carried out its own evaluations before, together with Auckland Transport, deciding to trial the material on Blockhouse Bay Road, one of Auckland’s busiest roads.

The project then underwent another lengthy approval process involving Auckland Council and scientific advisers.

“It took another year to a year and a half to obtain all the necessary approvals from the council and its scientific advisors,” Zukor said. “They wanted to verify that all the claims in our technical literature were accurate.”

Construction of the trial road took place over three days in March and the company expects to receive the first performance data around September. Those results are expected to support commercialisation in overseas markets.

“Our business is focused only on New Zealand at the moment because we’re using it as a proof of concept,” Zukor said. “Once those results are available, we’ll publish them. That will place us in a much stronger position to take the product into Australia and Sub-Saharan Africa.”

The company estimates that entering Australia would take another 12 to 18 months after trial results are available and a planned New Zealand manufacturing facility becomes operational.

Although the current road project used only a small quantity of material because it is a demonstration, Zukor said the commercial opportunity could expand significantly.

“We used a relatively small amount of material for this particular project, but if the opportunity grows as expected, supplying the Auckland Transport network alone could eventually consume between 40–50 percent of our production capacity,” he noted.

MATERIAL ECONOMICS

The company currently manufactures the material primarily from truck and bus radial (TBR) tyres and earthmover tyres because of the higher natural rubber content.

While the SBS substitute represents the company’s immediate focus, it has divided its broader product portfolio into three categories. Revpol A, manufactured mainly from passenger and light truck tyres is intended for lower-performance rubber products such as rubber tiles, shoe soles and conveyor belts.

Revpol B targets asphalt applications and new tyre manufacturing, while Revpol C, produced largely from earthmover tyres, is designed for higher-performance applications.

The company is not currently manufacturing at its own facility but plans a new production unit in New Zealand. Until that facility is operational, product for trials is being supplied by its Canadian partner.

The technology relies primarily on a thermomechanical recycling process rather than chemical recycling. Whole tyres are broken down with steel separated from the rubber before the rubber is processed to a 30-mesh particle size and passed through Revyre’s proprietary thermomechanical process.

Zukor said only a very small amount of non-toxic, FDA-approved chemicals are used and that the process is driven primarily by operating parameters rather than chemical reactions.

He added that one of the key advantages of the technology is that it can be incorporated into existing SBS blending infrastructure with minimal changes as most development work focused on determining the optimum blending ratio rather than overcoming technical limitations.

“The primary technical challenges relate to the blending ratio,” he said, adding, “The higher the percentage of Revpol you add, the higher the temperatures and shear forces required in the bitumen blending terminals.”

Although the company has successfully blended as much as 20 percent Revpol into bitumen during development, Zukor said performance gains diminish beyond a certain point.

It has identified an optimum blend of between 5 percent and 10 percent depending on the application, ranging from conventional roads to heavy-duty pavements and airport runways.

“Any facility that currently blends SBS using its existing infrastructure can also blend our product using that same infrastructure,” he said.

CATALYST FOR SAVINGS

Zukor believes the material can reduce both costs and environmental impacts while improving pavement performance.

“We want to create a product that is environmentally sustainable, has an abundant raw material supply and is 20–40 percent cheaper than virgin materials while also having a significantly lower carbon footprint,” he stated.

Laboratory testing has produced encouraging results. According to Zukor, New Zealand’s wheel-tracking standard requires materials to withstand 800,000 load cycles, while Revyre’s product continued to perform until testing was halted at two million cycles.

“Our product achieved nearly two to three times the required wheel-tracking performance compared with standard bitumen,” he noted.

He also added that the objective is to produce road surfaces that are less expensive, more durable and environmentally sustainable while simultaneously addressing the challenge of managing end-of-life tyres.

“We believe this product ticks all of those boxes and have obtained a patent for it,” he said.

MANUFACTURING SCALABILITY

Although the company is currently relying on manufacturing capacity in Canada, Zukor said its modular production model could support significant expansion once commercial demand develops.

“We can currently produce up to 10,000 tonnes of this product, but because our production facilities are modular, capacity can easily be scaled anywhere from 1,000 tonnes to 50,000 tonnes, depending on market demand and the requirements of a particular region,” said Zukor.

Once the planned New Zealand facility becomes operational, Zukor expects its tyre feedstock to be supplied through Tirewise, the country’s extended producer responsibility (EPR) scheme for end-of-life tyres.

Under the programme, every imported tyre attracts a levy that funds incentives for registered collectors, processors and end users to move tyres through the approved recycling chain. Zukor said Revyre intends to register again as a processor after commissioning its new plant.

GOING PAST HURDLES

Zukor acknowledged that customer adoption remains the biggest hurdle. Road contractors also need to validate new formulations through laboratory testing before incorporating them into their pavement designs. Hence, Revyre is focusing on multinational contractors already operating in New Zealand to accelerate adoption, believing successful validation locally could support deployment elsewhere within those organisations.

He also believes global dependence on petroleum-derived SBS strengthens the case for tyre-derived alternatives.

“If you look at SBS, it’s already a product that’s in very high demand globally. Because it’s petroleum-based, its availability and pricing are heavily influenced by global macro-economic and geopolitical events,” Zukor said.

He said the company’s commercial proposition rests on three principles viz-a-viz consistent quality, supply and pricing.

According to Zukor, replacing virgin SBS with tyre-derived polymers could help localise supply chains, reduce exposure to petroleum price volatility and improve environmental outcomes while lowering costs for road owners.

Beyond New Zealand, Revyre is also evaluating opportunities in North America through its Canadian partner and is exploring future markets for tyre-derived materials.

Comments (0)

ADD COMMENT

Link Copied!