Bridgestone Unveils Industry-First Tyre With 70% Recycled Materials

Bridgestone Unveils Industry-First Tyre With 70% Recycled Materials

Tyre manufacturer Bridgestone Americas announced it has developed the industry’s first commercially available tyre containing 70 percent recycled and renewable materials, marking a significant breakthrough in sustainable manufacturing.

The demonstration commercial tyre, which will debut at the WasteExpo trade show, is based on the Bridgestone M870 model designed specifically for urban waste collection fleets. It has received ISCC PLUS certification, a globally recognised standard that validates sustainability throughout the supply chain.

Using a Mass Balance approach, the tyre incorporates circular synthetic rubber compounds, circular carbon black, and natural rubber. This method allows Bridgestone to track the quantity of alternative materials used in production.

“The debut of this 70 percent recycled and renewable demonstration tyre is not a glimpse into the future, but the reality of today,” said Steve Hoeft, President, Commercial Truck Group, Bridgestone Americas. “With this tyre and the work done with our supply chain, we’ve created new opportunities with a proven product by meeting the rigorous standards set by the ISCC. This tyre directly demonstrates how Bridgestone can help fleets achieve their sustainability goals now with expertly manufactured premium tyres."

According to the company, a limited production run will be tested on waste collection vehicles later this month.

New monitoring technology

Alongside announcing the sustainable tyre, Bridgestone also revealed a new drive-over system for fleet operators. The technology uses specialised plates to capture tread depth measurements as vehicles drive over them, providing comprehensive data on tyre condition and alerting operators to irregular wear issues.

The system aims to help fleet managers optimise maintenance schedules and extend tyre life through more informed decision-making.

Both innovations align with Bridgestone’s corporate E8 Commitment, which focuses on environmental sustainability and operational efficiency improvements.

Shin-Etsu Chemical Announces Price Hike For Silicone Products

Shin-Etsu Chemical Announces Price Hike For Silicone Products

Shin-Etsu Chemical has announced a sweeping price revision for its entire range of silicone products, effective for all shipments from 1 May 2026. The adjustment applies to every product handled by the company’s Silicone Division, with increases set at a minimum of 10 percent. Actual revision rates will vary depending on the specific product category.

The decision follows recent developments in the Middle East, which have triggered sharp surges in crude oil and naphtha prices. This has led to a steep rise in the cost of oil-derived raw materials. Additionally, Shin-Etsu Chemical is confronting higher expenses related to manufacturing energy, product containers, packaging materials and logistics, all of which have contributed to the need for a price correction.

Despite exhausting all possible internal measures to reduce manufacturing costs, the company concluded that these efforts alone cannot absorb the mounting cost pressures. Shin-Etsu Chemical is now committed to fully communicating the situation to its product users and securing their understanding of the necessary selling price revisions.

ANRPC Attends Malaysia’s Hari Raya Open House

ANRPC Attends Malaysia’s Hari Raya Open House

The Association of Natural Rubber Producing Countries (ANRPC) recently participated in a Hari Raya Open House event. The gathering was organised by Malaysia’s Rubber Development Division, which falls under the Ministry of Plantation and Commodities. This occasion allowed the ANRPC to connect with important figures within the natural rubber sector. By bringing together various industry partners, the open house successfully created an atmosphere of goodwill and strengthened existing relationships.

The ANRPC has conveyed its genuine gratitude to the event’s hosts for their warm reception and thoughtful organisation. The association acknowledged the importance of uniting stakeholders in such a meaningful celebration, which helps reinforce shared goals and collaborative spirit across the sector.

ARLANXEO Launches Expanded Innovation Center Asia In China To Drive Regional R&D

ARLANXEO Launches Expanded Innovation Center Asia In China To Drive Regional R&D

ARLANXEO has officially opened its Innovation Center Asia (ICA) in Changzhou, China, transforming the former Regional Technical Center into a full-fledged Asian innovation hub. This upgrade significantly strengthens the company’s global research and development network, with a clear focus on serving the local Chinese market as well as broader regional needs. The expansion reflects ARLANXEO’s commitment to advancing performance elastomers through targeted regional investment.

Now boasting larger facilities, an expanded team and new laboratory equipment, the Innovation Center Asia is equipped to handle rubber compounding, processing, physical testing, chemical analysis, battery prototyping and more. A dedicated chemistry lab has been added to support the nearby HNBR plant and global HNBR research activities. Located alongside ARLANXEO’s EPDM and HNBR plants in Changzhou, the centre fosters close customer collaboration to address evolving market needs. It also works in tandem with the company’s Dormagen, Germany, innovation centre, jointly developing new testing methods, exploring advanced technologies and delivering innovative product solutions worldwide.

The inauguration event featured speeches from Herman Dikland, ARLANXEO’s Chief Technology and Sustainability Officer, and Hong Sun, Managing Director of ARLANXEO China. Joining them at the ceremony were company representatives, key customers, local government officials and academic partners from various universities. Their presence underscored the collaborative spirit and shared interest in driving innovation forward.

Herman Dikland, Chief Technology and Sustainability Officer, ARLANXEO, said, “Innovation is a core driver of ARLANXEO’s sustainable growth, and China plays an important role in our global innovation ecosystem. This state-of-the-art laboratory facility puts us in an excellent position to advance our R&D capabilities and reinforce our market position. We look forward to driving frontier innovation together with our passionate and creative China team while bringing China-based innovation into solutions for global markets.”

Hong Sun, Managing Director, ARLANXEO China, said, “The inauguration of the Innovation Center Asia reflects our commitment to supporting the rapid transformation of China’s rubber industry during the 15th Five-Year Plan period. With growing demand for advanced materials and customised formulations, the new centre will further strengthen our proximity to customers, enhance our agility in meeting market needs and better support the upgrading of the entire rubber industry.”

ARLANXEO Strengthens Global EPDM Portfolio Through Extended PRC Partnership

ARLANXEO Strengthens Global EPDM Portfolio Through Extended PRC Partnership

ARLANXEO has strengthened its role in the synthetic rubber industry by expanding its marketing and sales agreement for EPDM rubber produced by Rabigh Refining & Petrochemical Company (PRC), a joint stock company formed under the laws of the Kingdom of Saudi Arabia. This new arrangement became effective in February 2026, granting ARLANXEO exclusive rights to market all EPDM grades coming from PRC’s facilities, which will continue to be sold under the Keltan KSA product name.

This extension of the Keltan KSA business highlights ARLANXEO’s dedicated commitment to the worldwide EPDM market. By combining the original Keltan line with the Keltan KSA portfolio, the company now offers customers a uniquely broad and comprehensive range of EPDM solutions, ensuring a more complete service across diverse applications.

John Sawaya, Chief Business Officer, ARLANXEO, said, “Through this expanded agreement, we are further enhancing ARLANXEO’s position as the global supplier for EPDM synthetic rubber.”