India’s Atmanirbharta push is reshaping the tyre industry as companies leverage domestic mineral resources and advanced processing technologies to reduce import dependence and strengthen global competitiveness. Players such as 20 Microns Limited are capitalising on this shift by developing value-added fillers that enhance tyre performance while lowering costs and emissions.

As radialisation, sustainability targets and export ambitions converge, indigenous innovation is increasingly being positioned not merely as import substitution but as a strategic lever for global market integration and long-term industry transformation.

India has witnessed a sharp rise in cross-manufacturing capabilities across industries over the past decade. Once heavily dependent on imports, the country is gradually positioning itself as a manufacturing and export hub. This transition has been accelerated by Prime Minister Narendra Modi’s call for Atmanirbharta (self-reliance).

The domestic tyre ecosystem is also benefiting from this momentum, with companies that have established strengths in adjacent sectors now entering the tyre value chain. Gujarat-based 20 Microns, a speciality chemicals company operating primarily in industrial minerals and performance additives for sectors such as tyres, rubber, plastics, Paints, paper etc., has emerged as a supplier to leading Indian tyre manufacturers including CEAT.

Speaking exclusively to Tyre Trends, K K Mishra, President – Product and Business Development at 20 Microns, said, “The shift from bias-ply to radial tyres opened up opportunities for players like us to enter the tyre industry.”

Before entering the tyre segment, the company catered to multiple industries. “We supply products for 78 different applications, so tyres were not initially a focus area for us. Our entry into the segment was largely driven by customer demand,” Mishra explained.

The company’s first offering to the tyre industry was magnesium oxide. However, tyre manufacturers were already using the material in limited quantities relative to their overall raw material consumption. While some experimented with alternative fillers, these solutions often failed to deliver significant value.

Mishra pointed out that India had traditionally exported large volumes of raw minerals such as China clay, talc, mica and other industrial minerals but lacked advanced grinding and processing capabilities. As a result, European companies imported these raw materials, converted them into high-value speciality products and exported them back to India at significantly higher prices.

Recognising this gap, 20 Microns began developing nano and value-added mineral-based products domestically.

“We registered 20 Microns Nano Minerals Limited in 2004, but commercial operations started in 2012. We introduced products gradually. Our first major offering was an anti-blocking agent, which was largely imported by petrochemical Complex. These agents are used in packaging films to prevent layers from sticking together,” Mishra said.

To manufacture the product, the company installed a delamination process capable of producing platy particles. Advanced machinery was imported from Germany, and the delaminated talc products were initially supplied to Reliance Industries.

Following this success, the company realised the same technology could be applied to other minerals.

“We introduced kaolin, which also has a platy structure. Using the same delamination process, we produced nano-sized, high-aspect-ratio particles without fracturing them,” he noted.

This development became particularly relevant as the tyre industry transitioned from bias-ply to radial tyres.

“Radial tyres require improved air retention and reduced permeability. Our delaminated nano kaolin enhances these properties. We developed a product in which each particle is separated layer by layer rather than mechanically crushed,” Mishra explained.

The company recognised that global tyre manufacturers such as Bridgestone were importing similar materials from suppliers like Imerys, encouraging it to approach Indian tyre makers.

“Our first engagement was with CEAT, where the product delivered encouraging results. This was largely due to the superior quality of Indian China clay. Following CEAT’s success, we approached JK Tyre and Apollo Tyres. After two to three years of trials and validation, our product was approved and commercial supplies began,” Mishra said.

The company is now in discussions with Bridgestone, which currently imports these materials, and securing a position in its supply chain would mark a significant milestone.

MARKET OPPORTUNITY

India’s tyre industry is expanding rapidly. While the domestic market includes several major tyre manufacturers, the global supply side for speciality minerals remains concentrated among a few multinational players such as Imerys and Thiele. 20 Microns sees this as an opportunity to position itself as a global supplier.

“After establishing ourselves in India, we have started approaching international tyre manufacturers such as Pirelli and Iris Tyres, where approvals are currently underway. Globally, the transition towards radial and tubeless tyres is driving demand for such materials,” Mishra stated.

The company claims its products help reduce costs, provide reinforcement and partially replace carbon black while also supporting sustainability objectives.

Compared to carbon black or silica, the company’s product reportedly generates only around five percent of the associated carbon emissions, resulting in nearly 95 percent lower carbon output.

Additionally, the company operates its own mining facilities, where land restoration and environmental compliance form part of the extraction process.

“Around 15 percent of carbon black in tyres can be replaced with our product. Simultaneously, air impermeability improves by approximately 13–15 percent. Typical loading levels are around 15–20 percent. This means tyre manufacturers achieve carbon black replacement along with some reduction in rubber usage because improved air impermeability allows lower rubber consumption,” Mishra explained.

Beyond large tyre makers, the company is now targeting smaller manufacturers as well. Producers of two-wheeler and three-wheeler tyres have already begun adopting these solutions.

According to Mishra, several manufacturers have also expressed strong interest, with collaborative research and development activities underway to accelerate adoption.

However, he acknowledged that large-scale application in commercial vehicle tyres, where carbon black usage is significantly higher, will take time.

“Tyres are directly linked to safety, so manufacturers are understandably cautious. There is initial scepticism regarding whether replacing carbon black or introducing China clay-based fillers could affect mechanical performance. However, as successful implementation in passenger car radial tyres becomes more visible, adoption is expected to expand into commercial tyres as well,” he said. 

STRENGTHENING THE SUPPLY CHAIN

Exports currently contribute around 18 percent of the company’s total revenue, with supplies reaching 86 countries across Europe and the Americas. Mishra expects demand for delaminated products to grow three to four times over the next three to four years.

The company operates mine-site plants for kaolin, while its primary facility is located in Bhuj, Gujarat, where mining operations span 168 hectares. One mine is operational, while another is awaiting environmental clearance.

Its facilities employ advanced technologies, including cryogenic magnetic separation systems, to remove paramagnetic and ferromagnetic impurities. The kaolin slurry is processed through specialised systems to produce ultra-pure material, ensuring high-quality output.

“Indian kaolin deposits naturally offer high aspect ratios and superior platy structures. This enables two major applications. First, delaminated kaolin improves permeability and reinforcement in tyres. Second, when calcined at 1200–1,400 degrees Celsius, it can partially replace titanium dioxide, especially in paints and plastics. While this market is smaller than tyres, it still offers considerable potential,” Mishra noted.

According to the company, competition in this niche segment remains limited globally, with only a handful of manufacturers producing such specialised materials. While China competes aggressively in standard grades, the delaminated segment continues to remain relatively niche.

Sustainability has become a key focus area, as the products are derived from naturally occurring minerals that require mining and processing, yet still offer a significantly lower carbon footprint.

The company’s long-term objective is to increase the share of mineral-based fillers in tyre formulations.

“Three additional products are currently under development, including amorphous silica from diatomaceous earth and nano silicates as green tyre fillers. Delaminated talc, already supplied as an anti-blocking agent for petrochemical applications, is also being positioned by some European players as a partial carbon black substitute,” Mishra revealed.

The company recently invested INR 1 billion, fully funded through internal accruals, towards expansion. It currently operates nine plants in India along with facilities in Malaysia and Vietnam

Delaminated production capacity, currently at 400 tonnes and fully utilised by three tyre customers, is being expanded to 1,000 tonnes in response to strong global demand.

Capacity expansion is also underway in the petrochemical segment to cater to rising demand for anti-blocking agents. The company has acquired mineral assets and land in Anantapur for a talc and dolomite plant serving both tyre and non-tyre sectors, while calcium carbonate operations are being expanded in Makrana.

Expansion of the Malaysian subsidiary is expected to be funded through debt and private equity following mining asset acquisitions.

GLOBAL AMBITIONS AND FUTURE CHALLENGES

Export opportunities remain a key focus, particularly in Europe and other global markets.

“Our strategy is to first establish a strong domestic base and then expand globally through direct engagement with international manufacturers as well as distributor networks. The overseas expansion of Indian tyre companies is also creating opportunities, as approved supplier bases are being extended internationally,” Mishra said.

At the international level, concerns persist regarding the impact of replacing carbon black with China clay-based fillers on mechanical performance. However, awareness of similar global products already exists, and the company believes its 50–60 percent cost advantage could support gradual adoption despite lengthy validation cycles.

In the electric vehicle tyre segment, progress has so far been limited. Nevertheless, mineral-based fillers are recognised for offering improved flame-retardant properties, which could create future opportunities.

“Traditionally, adoption cycles in the tyre industry have been lengthy, typically taking around three years from laboratory testing to commercialisation. However, this approach is evolving following the Paris Agreement, with sustainability and circular economy goals driving greater openness towards green tyres. Artificial intelligence is also being leveraged to accelerate innovation, enhance testing and improve supply chain efficiency,” Mishra observed.

At the same time, challenges remain. The company also highlighted how readily mineral-based innovations can be replicated, leading to intensifying competition in the value-added minerals segment, where fillers are increasingly positioned as performance enhancers. While India continues to hold strength in China clay, talc, mica resources, and continues to export aggressively, imports of calcium carbonate from countries such as Malaysia, Vietnam and Egypt are also increasing.

Even as the Atmanirbharta wave drives innovation and global ambition, challenges related to validation cycles, performance concerns and rising competition persist. The ability to scale sustainably, protect innovation and build global trust will determine whether India’s mineral-based solutions evolve from cost-efficient alternatives into indispensable components of next-generation tyre manufacturing.

Toyo Tire Corporation said Mitsubishi Corporation has ceased to be a major shareholder after tendering its entire holding through a treasury share buyback, ending its status as the company’s largest shareholder.

The change took effect on 10^th August , 2026, following Toyo Tire’s acquisition of its own shares through off-auction trading (ToSTNeT-3). Mitsubishi tendered all its shares, excluding less than one unit, as part of the transaction.

As a result, Mitsubishi is no longer classified as a major shareholder or associated company of Toyo Tire, the company said.

Before the transaction, Mitsubishi held 30,822,206 shares, equivalent to 20.07 percent of total voting rights, and ranked as the largest shareholder. Following the change, its holding has effectively been reduced to zero.

The move follows Toyo Tire’s earlier announcement on August 7, 2026 regarding the termination of its capital and business alliance with Mitsubishi, alongside plans to repurchase its own shares.

Toyo Tire said the change would have no impact on its consolidated financial results.

Linglong Tire has become the first Chinese tyre manufacturer to join the Global Data Service Organization (GDSO) as a full member, marking a step in the industry’s efforts to standardise and exchange tyre-related data globally.

The company joins the non-profit body as its fourteenth member. GDSO was established in January 2022 by Bridgestone, Continental, Goodyear, Michelin and Pirelli to facilitate the digital exchange of tyre data and develop common standards across the sector.

Moh Wahi, Head Of Truck And Bus Tyre Development at Linglong Europe, said: "By joining the GDSO as a Full Member and providing reliable data, we want to be the first Chinese tyre manufacturer to make a positive contribution to the further development of the tire industry and set new standards for the efficient processing of tire data in the digital age."

Riccardo Giovannotti, Secretary General of GDSO, said: "With Linglong Tire as a Full Member, GDSO is gaining one of the leading Chinese tire companies which is committed to digitalization and sustainability in the industry. Together, we will further make progress in developing standards for data processing and future-oriented solutions."

Shandong Linglong Tire Co., Ltd., founded in 1975, operates seven research and development centres globally and employs almost 20,000 people. The company runs nearly 200,000 sales outlets and exports products to 175 countries.

It supplies tyres to more than 200 production bases for over 60 automakers and has manufacturing facilities across China, Thailand and Serbia, with plans to expand further overseas.

TyreSafe, UK’s charity dedicated to raising tyre safety awareness, has joined forces with Sussex Police’s Road Safety Team to introduce a pioneering digital reference tool for frontline officers. The initiative equips police with immediate, device-accessible tyre safety data during roadside stops.

Developed as a local pilot, the application enables consistent vehicle examinations and improves driver communication regarding tyre dangers. It offers specific checklists for diverse vehicle categories, including motorcycles, cars, heavy goods vehicles, light commercial vans and towed trailers. The system further incorporates guidance on part-worn tyres, common queries and educational talking points.

Following its Sussex trial, the programme holds potential for nationwide adoption across UK police forces. This deployment underscores Sussex Police’s dedication to roadway innovation and reinforces the essential contribution of proper tyre maintenance to overall public safety.

Stuart Lovatt, TyreSafe Chair, said, “This partnership with Sussex Police is a landmark moment for tyre safety enforcement and education. By putting reliable, accessible tyre safety guidance directly into the hands of frontline officers, we can ensure safer vehicles on our roads and help prevent avoidable collisions and breakdowns. Sussex is leading the way, and we hope this model will soon be adopted nationally.”

Superintendent Jo Grantham, Head of Roads Policing, Sussex Police, said, “Our officers are committed to keeping road users safe, and having instant access to this tyre safety resource makes a real difference on the ground. It supports enforcement while also giving us the tools to educate drivers more effectively. We’re proud to be working with TyreSafe on this project and to be the first police force in the country to pilot it.”

The UK Towing Safety Alliance (UKTSA) has published a comprehensive four-year analysis of incident data from National Highways’ Strategic Road Network, covering 2022 to 2025. The findings reveal a 23 percent rise in total towing-related incidents, driven primarily by a maintenance crisis affecting utility and commercial trailers. While traffic collisions involving towed vehicles decreased by 17 percent, mechanical breakdowns now constitute 77 percent of all towing-related incidents, highlighting vehicle and trailer condition as the sector's foremost challenge.

The data coincides with SMMT Motorparc 2025 figures showing Britain's vehicle fleet at its oldest recorded level, with average car age reaching 9.7 years. The summer harvest season has also arrived, bringing agricultural trailers back to roads after months of disuse. NFU Mutual research indicates collisions involving agricultural vehicles are 56 percent more likely between May and September, reinforcing the need for pre-journey roadworthiness checks.

Utility and agricultural trailers now account for nearly half of all towing-related callouts, surpassing 3,000 incidents in 2025. Regionally, the North West has overtaken the South East as the most incident-prone area, with trailer failures surging 60 percent since 2022, while the North East recorded a 55 percent increase. A growing divide exists between leisure and commercial towing sectors.

Leisure sector improvements, including fewer horsebox incidents and regional caravan reductions, suggest awareness campaigns are yielding positive results. However, utility trailer failures continue climbing, indicating maintenance standards across commercial and domestic sectors require greater attention. Regular servicing, correct loading and proper coupling remain essential to prevent avoidable incidents.

For working trailers, summer represents peak operational period, with agricultural and utility trailers seeing intensive use while rural roads become busier with tourists and cyclists. The Alliance emphasises that trailers stored for extended periods require thorough inspections before returning to service.

The UKTSA urges all towers to perform three essential checks covering tyres, load and connection before every journey. Tyres must be inspected for pressure, tread and deterioration; loads correctly distributed and couplings and electrical connections verified. The Alliance will place ‘The Working Trailer’ at the centre of safety campaigns, collaborating with industry partners to boost maintenance awareness and reduce preventable breakdowns across the Strategic Road Network.

A spokesperson for the UK Towing Safety Alliance said, “It’s encouraging to see fewer collisions involving towing vehicles, which suggests that drivers are becoming more aware of safe towing practices. However, that progress is being undermined by a growing number of preventable mechanical failures. The challenge is no longer simply about how people tow – it’s increasingly about what they’re towing and the condition it’s in. As both tow vehicles and trailers get older, regular maintenance has never been more important.”

Stuart Lovatt, Chair of TyreSafe, said, “Harvest season places extra demands on both vehicles and trailers, particularly those that may only be used for a few months each year. One of the most common issues we see is tyres that appear to have plenty of tread but have deteriorated through age, weathering or prolonged storage. Whether you’re towing a livestock trailer, plant trailer, horsebox or caravan, tyres should always be inspected for correct pressure, damage, cracking and signs of ageing before every journey. A few minutes spent carrying out these checks can prevent breakdowns and significantly improve safety for everyone using our roads.”

Sarah Smithurst MBE, COO, National Trailer & Towing Association (NTTA), said, “Across the NTTA network, we’re seeing a noticeable increase in enquiries from people looking to refurbish older trailers or source second-hand trailers, including imported models, as a more affordable alternative to buying new. While extending the life of a trailer is often entirely appropriate, it’s essential that owners understand that trailers are not maintenance-free. Many have been in service for years, sometimes decades, and components naturally deteriorate over time, even if the trailer has seen relatively little use. Every trailer should be thoroughly inspected before it returns to the road, with particular attention paid to tyres, brakes, bearings, couplings and lighting. Investing in regular servicing and maintenance is far less costly than experiencing a breakdown – or worse, being involved in an incident. The NTTA continues to help and advice new and old trailer users about safety and many are asking for help when towing, especially the reversing aspect of a trailer, now the B&E test was withdrawn. We are also seeing more trailers being repatriated from North America and Europe rather than purchasing new in the UK.”