Paul Lloyd: “Farrel Pomini’s core business lies in supplying processing equipment for the plastics and petrochemical industries."

Pyrolysis has long been associated with pollution and inefficiency, particularly in developing markets where outdated methods dominate. However, technological advancements and a stronger push for circularity are transforming this perception. HF Group, through its subsidiary Farrel Pomini and WF Recycle-Tech, is at the forefront of this shift, introducing a continuous pyrolysis system that promises cleaner and more efficient tyre recycling. Unlike traditional batch processing, its technology ensures consistent output, better resource recovery and reduced emissions.

Pyrolysis has always been considered to be a dirty business. However, with the changes in technology and the increasing hunt for circularity across the tyre industry, businesses are attempting to redefine the age-old tyre recycling process and remove the malice associated with it.

Farrel Pomini is one such entity with the HF Group that is attempting to make pyrolysis cleaner. WF Recycle-Tech, established in 2013, started commercial operations in 2022 with selling its first pyrolysis unit in 2024, slated to be operational in 2026.

Speaking to Tyre Trends, President Paul Lloyd said, “Farrel Pomini’s core business lies in supplying processing equipment for the plastics and petrochemical industries. While its continuous mixer can be used for rubber applications, it is primarily designed for plastic masterbatches and compounds. The company operates across multiple divisions with its plastics compounding equipment focusing on niche applications for highly filled and temperature-sensitive materials. Although the plastics market is significantly larger than the rubber sector, Farrel Pomini targets specialised segments within it. Expanding its footprint in sustainability, the company has developed recycling systems for both plastics and rubber. The end-of-life tyre recycling solution was developed in collaboration with its group company, WF Recycle-Tech.”

Tyre pyrolysis has long been regarded as a polluting industry, particularly in developing countries where unregulated plants often operate at night to evade environmental scrutiny. In markets like India, many such facilities shut down due to non-compliance, reinforcing the industry’s reputation as a ‘dirty business’.

Lloyd further explained, “In Europe, the focus is shifting towards sustainability, driving innovation in pyrolysis technology. Traditional methods relied on large kilns, where tyres were burned with external heat over extended periods. The process was inefficient, labour-intensive and environmentally damaging, requiring extensive manual cleanup.

HF Group has taken a different approach, developing a continuous pyrolysis system that eliminates these challenges.”

Instead of batch processing, the system ensures a constant flow of material, allowing for the controlled capture of gases, liquids and solid outputs. The process begins with pre-grinding tyres into metal-free rubber crumb (6–20 mm), which is then fed into the machine via a hopper. Operating at a capacity of 1,500 kilogrammes per hour, the system requires only continuous material input while automatically managing output streams including recovered oil and gas.

Apropos to the pain points that the company wanted to address, he noted, “Over the past decade of developing this solution, several key learnings and priorities emerged. First and foremost, the goal was to create an efficient pyrolysis system that could consistently process tyre waste at an industrial scale. Second, the decision to develop a continuous rather than batch-based system was fundamental as continuous pyrolysis offers greater consistency, scalability and efficiency. Third, integrating a continuous mixer in the pre-processing stage became a major focus as it significantly improved the homogeneity and quality of the output materials. Finally, optimising the recovered output, particularly recovered carbon black, became the primary objective. Initially, the project was focused on tyre-derived oil (TDO), but as the market evolved, the emphasis shifted to producing the highest-quality rCB, aligning with upcoming ASTM standards and stringent industry requirements.”

By integrating advanced processing controls, the solution ensures cleaner, more efficient pyrolysis, positioning itself at the forefront of sustainable and cleaner tyre recycling.

THE OUTPUT

HF Group’s expertise in mixing technology creates a natural synergy between its traditional business and its expansion into tyre recycling. While the company is known for its tyre curing and rubber mixing solutions, it also has a plastics mixing division; this same mixing technology plays a crucial role in its pyrolysis process.

The recycling system starts with tyre crumb, which is fed into a high-shear Farrel Continuous Mixer originally designed for plastics processing. The mechanical shear heating raises the temperature of the material to 330 degrees Celsius. This ensures uniform heating before the material enters the pyrolysis chamber, where temperatures increase to between 520 degrees Celsius and 580 degrees Celsius. The continuous system eliminates inefficiencies seen in traditional batch pyrolysis, where prolonged heating cycles lead to higher energy consumption and inconsistent output.

Material recovery is a key advantage of the system. For every tonne of tyre crumb processed, approximately 50 percent is converted into pyrolysis oil, yielding 550–570 litres. Around 40 percent becomes recovered carbon black (rCB), a critical raw material that can replace virgin carbon black in industrial applications. The remaining 10 percent is gas, which can be used to power the system, further improving energy efficiency.

Beyond throughput, the system’s design significantly reduces overall energy demand. Mechanical shear heating minimises reliance on external thermal energy, while the continuous process prevents heat loss and optimises fuel efficiency.

Additionally, rCB from the pyrolysis process requires 60–70 percent less energy to refine, further enhancing sustainability.

“Pyrolysis fundamentally relies on heat and time in the absence of oxygen. Under these conditions, tyres thermally degrade, breaking down into vapour, which is condensed into oil and a solid residue, which is now widely used as recovered carbon black (rCB). This output can be further refined for industrial applications, creating a circular economy within the rubber industry,” explained Lloyd.

CHALLENGING INTEGRATION

The primary challenge for tyre manufacturers in adopting rCB is achieving performance characteristics comparable to virgin carbon black. Similarly, tyre pyrolysis oil must meet stringent quality standards to serve as a feedstock for high-value applications beyond just fuel. The company’s continuous pyrolysis system addresses these concerns by enhancing the quality and usability of both outputs.

“In the case of tyre pyrolysis oil, if used as a fuel, the calorific value may vary slightly, but it remains a viable option. However, its greater potential lies in serving as a feedstock for sustainable carbon black or even virgin carbon black production. The consistency of the oil’s composition determines its suitability for high-end applications, making process control a critical factor,” noted Lloyd.

He added, “For rCB, higher quality directly translates into increased usability across different applications. While rCB will never completely replicate virgin carbon black, superior grades enable a higher substitution rate. In some cases, a high-quality rCB can replace up to 30 percent of virgin carbon black, whereas lower-quality alternatives may only allow a 15 percent substitution. This increased usability not only enhances sustainability but also raises the material’s commercial value.”

HF Group’s rCB, produced through its WF Recycle-Tech process, has been extensively tested across multiple industries. It has demonstrated strong performance in plastics masterbatch applications, technical rubber goods and even tyre manufacturing. One major tyre producer has already validated its suitability for substitution in new tyres, underscoring its industry acceptance.

A key differentiator of the process lies in its patented two-stage pyrolysis system. While continuous pyrolysis itself is well established, HF Group’s innovation stems from its integration of a high-shear Farrel Continuous Mixer in the first stage.

This approach ensures uniform heating, eliminates direct heat exposure and optimises the pyrolysis reaction in the second stage. The result is a more efficient process that yields higher-quality recovered carbon black and cleaner tyre pyrolysis oil.

PERSEVERING THROUGH LIMITATIONS

The primary limitations of the system, Lloyd noted, revolve around scalability, operational efficiency and material consistency. The current processing capacity of 1,500 kilogrammes per hour is relatively low. Scaling up production rates while maintaining efficiency and reliability is an ongoing challenge. The key challenge is ensuring long-term operational stability and optimising run times.

Another significant factor is feedstock variability, particularly in markets like India, where used tyres from different sources such as passenger cars, trucks and buses are often mixed without segregation. The ideal scenario would involve processing a uniform type of tyre with a consistent rubber composition, but in reality, recycling operations must work with what is available.

“There are two main approaches to addressing this viz-a-viz meticulous sorting, which ensures consistency but is time-consuming and costly, or strategic blending, which creates a stable output by balancing material variations. The current system has been designed to handle diverse feedstocks without sorting, using a consistent blend of tyres to produce a predictable output,” said Lloyd.

In the long term, technological advancements such as artificial intelligence or tracking mechanisms for tyres could enhance sorting processes, making recycling operations more efficient. However, for now, the focus remains on refining the system to handle real-world feedstock conditions while delivering high-quality outputs. The continuous processing system also provides flexibility to adjust parameters and optimise results, making it a robust solution even in environments where feedstock quality is unpredictable.

MARKET TALK

The return on investment for pyrolysis systems is quite favourable, but it carries risks, especially in the early stages. A well-managed system operating efficiently for 6,000–7,000 hours per year, with a stable feedstock supply and consistent product quality, can generate strong financial returns, explained the executive.

However, challenges arise if there are interruptions in material supply, equipment downtime or fluctuations in product quality. These factors introduce uncertainty, which can make securing financing more difficult. That said, the market for TDO and rCB is growing, providing ample opportunities for revenue. Companies that can differentiate its output and meet quality standards can command premium prices, further improving ROI.

The market focus for HF Group’s advanced pyrolysis solutions primarily includes recyclers looking to add more value to their processes, material users such as tyre manufacturers and technical rubber companies seeking sustainable raw materials and new businesses emerging in response to industry needs.

“In the US and Europe, there is a growing entrepreneurial push to bridge the gap between traditional recycling and the sustainability requirements of the tyre industry. However, in markets like India and other parts of Asia, the challenge lies in shifting perceptions. Many existing pyrolysis operations use older-generation systems. The transition to modern, cleaner and more efficient systems requires education, proof of performance and financial support. Despite these challenges, India remains a strong market for HF, as the industry values high-quality technology and is willing to invest in the best solutions once the benefits are clearly demonstrated,” informed Lloyd.

Over the next five years, the company’s primary goal is to establish a proven track record with the first full-scale pyrolysis system, demonstrating its performance, reliability and efficiency. Once this is achieved, the focus will shift to helping potential customers secure financing by reducing perceived risks, making it easier for them to invest in the technology.

Alluding to the next phase of development, Lloyd informed, “The next phase of development focuses on three main areas. The first priority is industrialising the system to ensure it operates efficiently, consistently and reliably over long production cycles. This transition from pilot-scale to full-scale manufacturing is where HF Group’s expertise in engineering advanced processing equipment comes into play. Secondly, efforts are underway to further refine the pyrolysis reaction to enhance output quality and efficiency. Lastly, ongoing research and development is focused on post-processing improvements, particularly the removal of ash from recovered carbon black to increase its usability in high-performance applications.” n

Bolder Industries is positioning itself at the forefront of circular economy innovation with its next-generation Antwerp facility, promising to recycle 6.6 million tyres annually while slashing greenhouse gas emissions by over 80 percent. While the company has proven its technology in the US with BolderBlack and BolderOil, scaling operations to Europe will test both supply chain resilience and market adoption. Beyond environmental claims, the facility’s success will hinge on replicating consistent product quality at commercial volumes, navigating regulatory frameworks and maintaining customer confidence amid global demand for sustainable industrial materials.

Bolder Industries recently secured a EUR 32 million grant from the EU Innovation Fund and an additional EUR 2 million from the Flanders region to support its Antwerp facility, which will recycle over six million tyres annually.

Scheduled to begin operations by 2027, the plant will utilise wind power and on-site heat to produce sustainable materials like BolderBlack and BolderOil, significantly reducing greenhouse gas emissions. Construction is set to commence in 2026, marking a major step towards sustainable manufacturing in Europe.

The plant will serve as a cornerstone for Europe’s circular economy ambitions and strengthen the company’s position in the growing global market for sustainable industrial materials.

Speaking exclusively to Tyre Trends, Chief Executive Officer Tony Wibbeler shared a thorough insight into the company’s strategy and technology, reflecting the company’s readiness to scale proven solutions to commercial volumes.

“Bolder is beyond an ambitious idea. Since 2019, we have demonstrated years of commercial success with BolderBlack and BolderOil, which are now supplied across thousands of applications in tyres, rubber, plastics and coatings. Our US operations have proven our technology at scale and the Antwerp facility is not a pilot project; it is backed by the European Commission’s Innovation Fund through CINEA as part of the NextGen Thermal Tire Re-use (N2TR) project with full capacity targeted for spring 2027,” explained Wibbeler.

“We’ve built traceability and certification frameworks like ISCC Plus, ensuring customers receive validated, circular and consistent materials. We’re not proving the concept, we’re scaling a proven solution to meet accelerating global demand,” he added.

BolderBlack, the company’s flagship product, is already integrated into more than 3,000 global applications including tyres, manufactured rubber goods, inks, coatings and plastics. BolderOil complements this by serving high-value markets such as petrochemicals, solvents, carbon black feedstocks and sustainable fuels.

“We do not focus on what others are doing. Our steadfast focus is on delivering consistent, high-quality solutions to customers who demand reliability. Our technology has consistently delivered high-quality products for over five years, making us one of the few companies with a proven commercial-scale history,” Wibbeler noted.

The company sources its feedstock exclusively from post-consumer and post-industrial end-of-life tyres and scrap rubber obtained through partnerships in the US and Europe. “Because we are not tied to oil markets, our products are shielded from oil volatility and tariffs. That

stability enables predictable pricing, typically at a discount to virgin carbon black,” contended Wibbeler.

QUALITY STANDARDS

Meeting stringent tyre maker quality standards is a continuous process. Aside from traditional certifications like ISO 9001, the company has learned a tremendous amount from its customers. “While audits can be daunting, we embrace their experiences and utilise their suggestions to improve our manufacturing processes continually,” noted Wibbeler.

The Port of Antwerp facility is designed to recycle approximately 6.6 million tyres annually at full operation. The process achieves an over 80 percent reduction in greenhouse gas emissions and reduces water use by more than 90 percent compared to conventional carbon black production. This represents a major step forward from traditional tyre disposal methods such as landfilling and incineration, which are resource-intensive and environmentally harmful.

Strategically located on a 55,152-square-metre site within the NextGen District, the Antwerp facility will house four proprietary reactors and a state-of-the-art finishing line. The plant will be powered predominantly by renewable energy including wind power and recovered heat, underscoring the company’s commitment to environmental stewardship.

Complementing the Antwerp operation, Bolder’s US expansion in Terre Haute, Indiana, will recycle a comparable volume of tyres, producing 18,000 metric tonnes of BolderBlack and 21,000 metric tonnes of BolderOil.

“Together, these two facilities create a robust transatlantic supply network that guarantees customers consistent and reliable volumes,” Wibbeler highlighted.

CIRCULAR HUB

The Antwerp facility also contributes to regional economic growth, creating at least 50 new jobs in Flanders and reinforcing Antwerp’s standing as a circular economy hub. Cleaner production, strategic port access and integration within Europe’s largest petrochemical cluster further enhance the plant’s operational advantages.

The company’s resilience stems from multiple business safeguards. These include geographic diversification, alignment with ISCC Plus and European Union frameworks and securing commercial offtake agreements before capacity expansions.

The company recently secured a significant equity investment from Tiger Infrastructure Partners, a private equity firm with expertise in scaling infrastructure projects across the US and Europe, to support growth.

“Our customer base spans the largest tyre manufacturers globally and smaller players alike. This segmentation strategy places BolderBlack into thousands of products, from performance tyres to wetsuits, exemplifying our market reach,” Wibbeler affirmed.

While BolderBlack is already in mainstream production for some manufacturers, others remain in pilot phases. Multi-year offtake contracts ensure operational stability for existing and future capacities.

Regarding the pyrolysis oil produced in the recycling process, the company emphasises a commitment to true circularity. “Our primary markets for BolderOil are carbon black oil feedstock and petrochemicals, supporting circularity goals in tyre and rubber goods industries. We anticipate entering sustainable fuels markets in Europe, though nothing has been finalised currently,” stated the executive.

Addressing concerns around pyrolysis potentially delaying landfill issues, Wibbeler said, “That critique is both misinformed and shortsighted. Pyrolysis is just one step in our broader process. Our traceable tyre-to-tyre reuse model effectively solves the problem rather than delaying it.”

Bolder Industries is actively engaged in industry forums and circular economy initiatives, promoting sustainable materials and tyre recycling advancements, highlighting its leadership role beyond operational activity. The company has achieved multiple certifications and complies rigorously with environmental and quality standards and maintains a Silver EcoVadis rating, reflecting corporate responsibility.

The growing global recycled materials market further positions it to capture market share as industries elevate environmental compliance and sustainability.

Wibbeler concluded with an ambitious outlook, stating, “The industry faces many challenges ahead. Our aim for the next decade is to expand globally, deepen partnerships and deploy a range of technologies to deliver scalable, traceable circular solutions. That’s the role we are committed to playing.” 

Recovered carbon black is edging closer to mainstream adoption as ASTM International committee D36 on Recovered Carbon Black develops a new ash content standard, D8621. The test promises to slash analysis times from 18 hours to just a few, a change that could reshape productivity and quality control for tyre makers and rCB producers. Yet the push for faster monitoring also exposes a bigger challenge, as standardisation alone will not guarantee industry-wide adoption. With high capital investment, scaling hurdles and safety considerations, the new method sits at the intersection of technical progress, economic pressure and the tyre industry’s sustainability ambitions.

The ASTM International’s recovered carbon black (rCB) D36 committee developed and published a new standard called D8621, which will improve productivity of tyre makers and also enhance production process monitoring abilities.

Speaking exclusively to Tyre Trends, ASTM D36 Chair and Director of rCB at Circtec, Pieter Ter Haar, said, “The D1506 method was developed for regular carbon black, which typically has an ash content of <1 percent. rCB typically has an ash content between 15 and 30 percent.”

The new standard promises to cut testing times from 18 hours to just a few. Commenting on this, he said, “This rCB-specific test method requires less material, and by operating the furnace at a higher temperature, the rate-of-reaction is optimised for rCB, resulting in the significant reduction in time. Since ash content is one of the important product specifications, reducing the time to obtain results is of great help in quality control of the production process of rCB.”

“The main benefit is the significant reduced time required to obtain ash content information of the rCB sample from a tailor-made test method. The future bias and precision study will have to show if the method also has an improved standard deviation,” he added.

CONSENSUS BUILDING

The method’s creation reflects the convergence of some of the industry’s biggest players. “This standard was created by the globally leading rCB, carbon black and tyre manufacturers who come together in the committee. We will actively try to promote the use of this method going forward both for producers and users,” said Ter Haar.

He argued that the proposed standard could reshape the economics of rCB production, particularly in terms of reducing waste or lowering costs as more process control will typically result in less waste and a quicker ability to adjust feedstock ratio’s when changes need to be made.

“This new method will also help tyre manufacturers analyse rCB faster and this will, however, not likely play a role in competitiveness compared to virgin carbon black,” he stated.

According to Ter Haar, the temperature of the muffle furnace has increased from 550 degrees Celsius to 700 degrees Celsius, which is an important consideration for the manufacturer using this method when it comes to safe execution of this method. Besides, he wasn’t aware of any other potential risks or limitations that need to be considered.

Alluding to how critical is standardisation in gaining wider adoption of rCB within tyre production supply chains from Circtec’s perspective, Ter Haar explained, “Standardisation will not be the silver bullet for better understanding of rCB or overcoming the initial adoption phase of rCB in rubber compounds. However, when it comes to consistent supply of rCB, relevant rCB-specific specifications are crucial.”

SUSTAINABILITY PUSH

ASTM Standard D8621 fits neatly into the tyre industry’s strategic pivot towards greener materials. According to Ter Haar, the new standard is part of the wider industry development of the rCB producers and adaptation to the needs and requirements of the tyre industry for adoption of new raw materials for the construction of tyres.

He pointed to high levels of capital deployment, the emergence of reputable producers across global regions and platforms like ASTM as proof that rCB is on track to become a cornerstone of tyre sustainability.

“There are very few sustainable raw material options available for the tyre industry that seem to be developing into mature industries,” the spokesperson noted, stressing that rCB is now positioned as a key strategic material for fulfilling long-term sustainability and circularity objectives.

Circtec itself is pushing hard to lead the charge. Later this year, the company will open its third European factory in the Netherlands. The facility, built to a scale comparable with regular carbon black plants, is expected to convert around six percent of all waste tyres in Europe into sustainable products once it reaches full capacity.

“We will continue to focus on the global expansion of Circtec and the development of the sector when it comes to regulatory compliance, technical knowledge and producing high-quality rCB at large industrial scale,” he said.

INDUSTRY RECEPTION

The new standard has already won the backing of the tyre industry. “The tyre industry was an active participant in the development and approval process of this new standard,” Ter Haar emphasised.

The benefit is straightforward, which is more precise quality control. “Any time one of the raw material suppliers can improve their quality control, this is welcomed. The main objective of any new standard is that the test method is technically relevant and improves the ability to test rCB’s characteristics that actually correlate to in-rubber performance,” he explained.

For producers, the efficiency gains are significant. At Circtec’s Netherlands plant, for instance, output is expected to reach 10 tonnes of rCB per hour. At these production rates, quick quality control test methods are crucial.

While faster process monitoring will primarily benefit producers with scaled up production capacity, Ter Haar noted that the standard is not necessarily designed to spark innovation in rCB applications beyond tyres such as plastics or coatings.

Crucially, adopting the new standard won’t require expensive technical upgrades. “The benefit of this method and aim during the development is that for most producers or end-users, there would not be a need for any new investments in equipment. This method is based on the use of an affordable ashing muffle furnace with the ability to heat to 700 degrees Celsius,” he said.

ADOPTION DYNAMICS

ASTM standards remain voluntary, but Ter Haar expects uptake to be swift given the operational advantages. “This new standard is a tool to improve the speed of quality control. It is up to the individual parties to adopt this or any other ASTM method. Due to the clear advantages of this method, I would expect both producers and users to welcome using this test method moving forward,” Ter Haar said.

The development also represents a milestone in a broader strategic roadmap. The ASTM committee D36 on Recovered Carbon Black, formed eight years ago, initially issued guidance on which carbon black test methods could or should not be used.

“At the moment, most of the key product performance characteristics of rCB can be determined,” he observed, suggesting that D8621 could be a stepping stone towards a broader suite of rCB-specific standards on par with virgin carbon black testing.

As rCB moves into the mainstream, the combination of industrial-scale production, regulatory support and technical validation is setting the stage for what could become one of the tyre industry’s most significant sustainability transformations in decades.

Members of the Global Platform for Sustainable Natural Rubber gathered for the organisation’s seventh General Assembly, marking what it described as a pivotal year for accountability and member-led sustainability across the natural rubber value chain.

A key development in 2025 was the launch of GPSNR’s risk-based Assurance System, which sets sustainability expectations, introduces independent verification and aims to drive continuous improvement beyond regulatory compliance. The system was developed collaboratively over several years and is intended to provide a globally applicable framework for sustainability in the sector.

At the assembly, end-user companies reaffirmed their support for the Assurance System and agreed on a structured pathway towards full implementation within their category.

“This year marks a turning point for GPSNR,” said Stefano Savi, chief executive of GPSNR. “The Assurance System gives our members a shared and trusted foundation for demonstrating progress across the value chain.”

Members also reflected on the first year of the Shared Investment Mechanism, a model that allows manufacturers to share the costs of large-scale capacity-building projects. The initiative is intended to deliver long-term benefits for upstream participants, particularly smallholder producers.

“Sustainability cannot be achieved by one part of the value chain alone,” Savi said. “By investing together, our members are enabling more inclusive and impactful outcomes worldwide.”

Looking ahead to 2026, GPSNR said it would focus on supporting the implementation of the Assurance System through data collection, member learning programmes, and stakeholder dialogue, to ensure the framework reflects operational realities and different business models.

The assembly concluded with members reiterating their commitment to building more equitable, resilient and sustainable natural rubber supply chains.

The Tire Recycling Foundation has opened nominations for its first Circle of Change Awards, aimed at recognising organisations, teams and individuals advancing innovation and sustainability across the tyre recycling sector.

Nominations opened on 15 December and will be accepted until 8 February  2026. The awards will honour contributions spanning tyre recycling technologies, end-use market development and leadership in circular economy practices.

“The Circle of Change Awards will serve as a powerful way to recognise national visionaries and changemakers who have shaped the trajectory of the full tyre recycling value chain over the past two decades,” said Anne Forristall Luke, president of the Tire Recycling Foundation board. “We are thrilled to recognise trailblazers making a lasting impact on end-of-life tyre (ELT) recycling and the circular economy.”

Four award categories will be presented at the 10th Tire Recycling Conference, scheduled to take place in Denver, Colorado.

“By spotlighting the collective progress being made in tyre recycling, the Foundation hopes these inaugural awards will inspire and fuel accelerating momentum in exciting new markets for recycled tyres,” said Stephanie Mull, executive director of the Tire Recycling Foundation.

The Innovation in End-Use Technology Award will recognise technologies, products or processes that use recycled tyre rubber in new ways, with a focus on technological advancement, commercialisation and sustainability impact.

The Circular Economy Trailblazer Recognition, State Leadership in Tire Market Innovation category will honour state agencies or statewide programmes that demonstrate leadership and measurable impact in advancing tyre recycling within a circular economy framework.

The Market Development Excellence Award will recognise efforts to expand end-use markets for tyre-derived materials through education, policy, marketing or advocacy, with an emphasis on measurable market growth and long-term strategy.

The Value Chain Collaboration Award will acknowledge partnerships across the tyre recycling value chain that deliver measurable improvements in efficiency, economics or environmental performance.

The foundation said organisations and individuals that have made significant contributions to tyre recycling or developed innovative solutions for tyre-derived materials are encouraged to apply. Award recipients will be allowed to showcase their achievements and inspire further progress across the sector.