- Continental
- Continental Tyres
- Deutsche Gesellschaft für Internationale Zusammenarbeit
- German Federal Ministry for Economic Cooperation and Development
- Sustainability
- Natural Rubber Farming
Continental Further Expands Its Commitment To Enhance Sustainability In NR Farming
- By TT News
- April 15, 2025
Continental and the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH have extended their project to improve sustainability in smallholder natural rubber farming by three years. About 5,000 indigenous smallholders in West Kalimantan, Borneo, Indonesia, have already received training since 2018 on how to grow premium natural rubber in accordance with well-defined sustainability standards. Co-funded by Continental and the German Federal Ministry for Economic Cooperation and Development (BMZ), the initiative aims to engage an additional 1,000 smallholders by 2027.
Lack of knowledge and low farmer income are two major issues in natural rubber farming that are addressed by the Continental and GIZ initiative in the region of Kapuas Hulu, which is home to a UNESCO biosphere reserve. Farmers are taught sustainable agriculture practices and cultivation techniques through the training offered by Continental and GIZ. This enhances the rubber's quality, boosts yield, streamlines the supply chain and raises rubber producers' profits. Additionally, this aids in putting into practice the crucial subject of preserving or reviving biodiversity in the project region. Transparency is also guaranteed across the natural rubber supply chain, from the rubber tree to its usage in Continental's manufacturing, thanks to the implementation of a digital tracking system.
In addition to increasing local capacity, both the companies are actively assisting in enhancing smallholders' quality of life and encouraging environmentally friendly methods of growing natural rubber. The objectives of the EU Regulation on Deforestation-Free Supply Chains (EUDR) are clearly supported by Continental, which has long been actively dedicated to increased supply chain sustainability and transparency. In addition to Continental's tyre facilities, other manufacturers can purchase the sustainably sourced natural rubber produced as part of the project, and more partners are being invited to join.
Dr Michael Radke, Head of Sustainability in Purchasing, Continental, said, “As one of the largest tyre manufacturers in the world, we have a particular responsibility in the natural rubber supply chain. That is why we are committed at all levels and are building capacity locally. Over the past few years, together with GIZ, we have shown that we can make the natural rubber supply chain transparent and at the same time increase farmers’ incomes. Now we want to reach even more smallholders and create the framework conditions for the successes achieved to be sustained.”
Birla Carbon To Present Advanced Carbon Black Portfolio At Tire Technology Expo 2026
- By TT News
- February 26, 2026
Birla Carbon is set to participate in the upcoming Tire Technology Expo 2026, scheduled to take place in Hannover, Germany, from 3 to 5 March 2026. Attendees can find the company at Stand C 224, where it will present its latest innovations in carbon black and sustainable materials. The focus will be on solutions specifically designed to meet the evolving demands of the tyre industry, particularly in enhancing performance while aligning with broader environmental objectives.
The exhibition will serve as a platform to demonstrate how Birla Carbon’s advanced materials contribute to greater tyre durability and fuel efficiency. These developments are especially pertinent for next-generation mobility, including the specific requirements of electric vehicles. The company aims to show tire manufacturers how performance enhancements can be achieved without sacrificing sustainability commitments.
A key theme of their presence will be the strength and agility of their supply network across the EMEA region. By emphasising its robust local manufacturing and distribution framework, Birla Carbon intends to highlight its role as a dependable innovation partner. This infrastructure is built to ensure consistent quality and supply chain resilience, allowing for effective collaboration even in fluctuating market conditions.
Sustainability will be woven throughout the company’s engagement at the expo. Birla Carbon plans to detail its journey towards achieving net zero carbon emissions, spotlighting advancements like its Continua Sustainable Carbonaceous Material (SCM). The widespread ISCC Plus certification across its global manufacturing sites will also be featured, underscoring its commitment to traceable and responsible sourcing practices throughout the value chain.
John Davidson, Chief Sales, Marketing & Sustainability Officer, Birla Carbon, said, “Birla Carbon brings a range of innovative carbon black solutions, backed by its decades of manufacturing leadership, at a time when the industry is focused on maximising tyre performance across diverse mobility requirements. As mobility evolves towards electric and more energy-efficient platforms, carbon black is increasingly becoming a key performance enabler, directly influencing durability, rolling resistance and lifecycle emissions. Tire Technology Expo provides an impactful global platform to demonstrate how our advanced carbon material solutions are engineered for modern mobility and sustainability.”
STA Partners With Community Merchants Nationwide To Launch ‘Friends Shop’ On Sri Trang Friends App
- By TT News
- February 25, 2026
Sri Trang Agro-Industry Public Company Limited (STA) is advancing Thailand’s agricultural digital transformation through its homegrown platform, the Sri Trang Friends application. Launched in 2019 with the vision of providing a comprehensive digital tool for rubber farmers, the platform has since evolved to serve a broader agricultural community, including palm growers. It is designed to streamline access to information, services and various support mechanisms, creating a direct link between the company, farmers and supply chain participants.
A key recent development is the introduction of the Friends Shop feature and the Friends Point rewards system. This enhancement integrates local merchants from communities nationwide into the application, allowing farmers to conduct convenient transactions while helping to lower their daily expenses. The points accumulated can be used as cash equivalents or exchanged for a wide range of benefits, including essential goods and services, thereby stimulating local economic activity. The platform’s utility has also been extended to Sri Trang Group employees and the general public, who can now earn and redeem points for discounts or payments at participating outlets such as supermarkets, fuel stations and coffee shops. This expansion ensures the app delivers practical, lifestyle-oriented advantages to a wider user base.
According to Executive Director Vitchaphol Sincharoenkul, the application was originally conceived under the concept of ‘One App, Complete Services for Rubber Farmers’ to strengthen farmer engagement, improve coordination efficiency and ensure fully traceable and transparent produce trading. Beyond these operational goals, it also opens new marketing channels for local communities and fosters deeper collaboration across the agricultural value chain. The company is actively broadening its network of partners to diversify the benefits and merchant options available to users.
Currently, the Sri Trang Friends platform has attracted over 150,000 registered users, with more than 40 community merchants across various regions either already onboard or preparing to join. This growth underscores the company’s commitment to leveraging a Thai-developed digital solution to empower modern farmers, reinforce local economies and drive sustainable long-term progress within the nation’s agricultural sector.
Himadri’s New Production Line Creates World’s Largest Single-Site Speciality Carbon Black Hub
- By TT News
- February 25, 2026
Himadri Speciality Chemical Ltd (HSCL) has officially launched commercial production at its new 70,000 metric tonne per annum speciality carbon black line in Mahistikry, West Bengal. This brownfield expansion elevates the company’s total carbon black manufacturing capacity to 250,000 MTPA, with 130,000 MTPA specifically dedicated to speciality grades at this single location. As a result, the Mahistikry facility now holds the distinction of being the largest site in the world for speciality carbon black production.
The development represents a pivotal achievement in the company’s strategic roadmap, solidifying its global standing in the advanced materials sector. By significantly increasing its speciality portfolio, the company is better positioned to meet the rigorous demands of high-value industries such as plastics, inks, paints and coatings. The project integrates cutting-edge process technology with stringent quality controls and energy-efficient systems, ensuring that premium-grade products are consistently delivered to an international client base.
Financially, the new capacity is set to positively influence revenue streams and bolster margins over the coming years. The expanded scale not only enhances operational efficiency and supply chain dependability but also accelerates the company’s ability to innovate and respond to market shifts. As worldwide demand increasingly favours tailored, high-performance carbon solutions, this enhanced infrastructure provides a distinct competitive edge through improved agility and product development capabilities.
Anurag Choudhary, CMD & CEO, Himadri Speciality Chemical Ltd, said, “The commencement of commercial operations of our 70,000 MTPA Speciality Carbon Black line at Mahistikry marks the beginning of the next phase of growth in our advanced carbon materials journey. With this expansion, Mahistikry becomes the world’s largest single-location Speciality Carbon Black facility, with a capacity of 130,000 MTPA. This milestone significantly enhances our production capabilities and positions us strongly to capture rising global demand in premium, application-specific segments such as plastics, inks, paints, coatings and other specialised industries. We remain committed to disciplined expansion, operational excellence, sustainability and delivering high-performance solutions that create long-term value for all stakeholders.”
Solvay optimises Soda Ash Capacity At Torrelavega Site Amid Challenging Market Conditions
- By TT News
- February 24, 2026
Solvay has announced that it will optimise the soda ash production capacity at its Torrelavega site in Spain from 600 kilotonnes to 420 kilotonnes, effective from the third quarter of 2026 and pending the required consultation process. This decision is a direct response to ongoing global oversupply and persistently high energy and carbon costs in Europe.
By optimising its operational level, the company aims to strengthen the long-term competitiveness and sustainability of its remaining production at the facility. The Torrelavega site will continue to serve regional customers by focusing on soda ash and premium sodium bicarbonate, with supply guaranteed through both local operations and Solvay’s global network. Importantly, sodium bicarbonate production will remain unaffected.
This adjustment also supports the company’s commitment to the energy transition, including a major biomass initiative designed to significantly reduce coal usage at the site. As a result of the capacity reduction, a net decrease of up to 77 positions is expected. Solvay is committed to managing this transition responsibly and will engage closely with employee representatives to develop socially supportive solutions and measures for those impacted.
Etienne Galan, President of Solvay Soda Ash & Derivatives, said, “Solvay is taking decisive steps to enhance the competitiveness and sustainability of its soda ash operations. Soda ash is critical for essential applications, and Solvay remains firmly committed to the business. We are strategically investing now to cement our competitiveness for decades to come, including the deployment of carbon neutral soda ash processes as part of our energy transition roadmap. At the same time, we urgently need the regulatory framework to align with our industrial reality and the investments that are needed for this transformation.”

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