The tyre industry faces growing pressure to reduce fossil-based inputs, prompting a shift towards bio-based materials as industrial alternatives. Once a niche research area, bio-based solutions are now entering mainstream engineering as manufacturers balance performance and sustainability. This shift is clear in next-generation fillers, with companies like UPM advancing lignin-based solutions from concept to commercial validation.

Florian Diehl, Director of Sales RFF at UPM Biochemicals GmbH, explained that the company positions its BioMotion renewable functional fillers (RFF) as a new material class that addresses sustainability while delivering measurable performance gains.

NEXT-GEN FILLERS

Functional fillers are not peripheral to tyre design; they are central. Typically accounting for nearly 30 percent of a tyre’s composition, materials such as carbon black and precipitated silica have defined performance characteristics for decades. Against this entrenched backdrop, UPM’s innovation is not incremental – it is structural. “This is not a one-to-one drop-in replacement for carbon black, but rather a new material class that sits somewhere between carbon black and silica, with some properties closer to carbon black and others closer to silica,” said Diehl.

This approach is intentional. Instead of matching legacy materials, UPM expands the formulation options for tyre engineers, though this adds complexity. “You cannot just take out carbon black and put in RFF without making adjustments, because while it can replace both carbon black and silica to some extent, it requires changes in the formulation and curing system,” Diehl added.

Adoption will require iterative, collaborative development between material suppliers and tyre manufacturers.

PROOF THROUGH PARTNERSHIP

The collaboration between UPM and Nokian Tyres marks a key milestone in applying material innovation. In June 2024, they introduced the Green Step Ligna concept tyre, the first to use UPM BioMotion RFF, a fully renewable, wood-based lignin material. In this tyre, all fossil-derived carbon black in the sidewalls has been replaced by the lignin-based filler.

The concept tyre demonstrates the practical viability of lignin-based material in tyres and sets a higher benchmark for environmental responsibility in the industry.

For UPM, this collaboration is a strategic turning point. It marks the company’s entry into global tyre markets with renewable functional fillers and supports scaling its biorefinery business through proven application value.

Diehl noted that such collaborations are essential for industrial validation.

“The Nokian Tyres case is the only one we can discuss publicly, but we are working with most major tyre companies behind the scenes, even though we are not allowed to disclose their names,” he said.

PERFORMANCE STILL DOMINATES

Despite the strong sustainability narrative, Diehl was unequivocal that performance remains the primary driver of adoption. “For example, Nokian Tyres reported that when they replaced virgin carbon black in the sidewall, they observed improved rolling resistance, which is a clear performance advantage,” he said. This is consistent with early test findings, which suggest that substituting traditional fillers with RFF can enhance efficiency while reducing environmental impact.

Rolling resistance is particularly critical in electric vehicles, where it directly influences battery range. “In inner liner applications, we have seen that it improves air impermeability, meaning the tyre retains air pressure better, which is another functional benefit,” Diehl noted.

UPM’s data confirms improved air retention and efficiency as key outcomes.

The material’s lower density also reduces weight. “Compared to carbon black and silica, our material has a lower density, so you need less material, which makes the final product lighter and further supports improvements in rolling resistance,” Diehl said.

LIGNIN: UNLOCKING AN UNDERUTILISED RESOURCE

The foundation of UPM’s innovation lies in lignin, a natural polymer that has historically been undervalued. “Lignin is the second most abundant natural polymer and is present in all plants, but in the paper industry, it is typically separated and burned as an energy source rather than being used as a material,” Diehl explained.

For UPM, this represented a strategic opportunity. “As a company with deep expertise in wood handling and wood chemistry, we decided to move from fibre-based applications to the molecular level and develop biochemicals,” he said.

Through proprietary processing, lignin is transformed into a rigid particulate filler with controlled surface properties. “We developed a process that converts lignin into a particulate material that behaves like a filler, with tunable surface area and without the typical polymer characteristics,” Diehl added.

This transition – from waste stream to high-performance material – illustrates the broader industrial shift towards biomass valorisation.

SCALING FROM CONCEPT TO INDUSTRY

While the concept tyre proves technical feasibility, scaling is the next critical step. “The material is just becoming commercially available, and manufacturers prefer to test it from the final production site rather than pilot batches, so the current limitation is availability while our Leuna Biorefinery is in its start-up phase,” Diehl explained.

UPM’s Leuna biorefinery is central to addressing this. “At our biorefinery in Leuna, we will produce a total of 220,000 tonnes of biochemicals, with renewable functional fillers representing a significant share,” he said.

The facility itself represents a substantial industrial commitment, with investment exceeding EUR 1 billion and designed to convert sustainably sourced hardwood into next-generation biochemicals.

Crucially, scalability is underpinned by feedstock availability. “Lignin is already available at industrial scale in pulp and paper mills, so if the market adopts our solution, we can scale production significantly,” Diehl added.

COMPLEMENTARY MATERIAL STRATEGY

The rise of recovered carbon black (rCB) adds complexity to sustainability efforts. UPM positions its material as complementary rather than competitive. “We see our solution as complementary, meaning tyre manufacturers can use recovered carbon black alongside our renewable functional fillers to replace fossil-based carbon black,” Diehl said.

He also challenged assumptions around cost. “There is a perception that recovered carbon black is cheaper, but in some European markets, we hear that it can even be more expensive than virgin carbon black,” he noted. This suggests future tyre compounds will likely blend recycled and renewable inputs, rather than rely on a single alternative.

MARKET STRATEGY: PREMIUM FIRST

UPM’s commercial approach follows a well-established pathway for advanced materials. “As with most new materials, we expect initial adoption in premium segments before it gradually expands into the mass market, although this transition will take time,” Diehl said.

Premium manufacturers are expected to lead this transition, with emerging global players likely to follow as they move up the value chain.

ELECTRIFICATION DRIVES CHANGE

The rise of electric vehicles introduces new performance constraints. “Electrification will have a clear impact on tyre design because vehicles are becoming heavier and have higher torque, which makes wear resistance more critical,” Diehl said.

UPM is already adapting. “With our current solutions, we would not yet fully meet all requirements in such applications, which is why we are already working on a second generation that can compete more effectively,” he added.

SUSTAINABILITY

UPM’s RFF is positioned as a 100 percent renewable, CO₂-negative solution (from cradle to gate, considering the biogenic carbon and purchasing 100 percent green electricity), contributing to reduced reliance on fossil-based materials. However, Diehl is candid about market realities. “A few years ago, sustainability was the dominant driver, but today the focus has shifted towards combining sustainability with performance,” he said. “The willingness to pay higher prices is currently limited, which is a challenge, even though we believe our material delivers additional value,” he added.

REGULATION NOT ENOUGH

“There are discussions around end-of-life tyre regulations that could include bio-based quotas, which would support solutions like ours,” Diehl said. Yet he remains cautious. “Ultimately, the product must deliver performance, because regulations can change and cannot be relied upon as the only factor,” he added.

“We designed our processes so that the material can be handled and dispersed in a similar way to traditional carbon black and silica,” Diehl said. “When tyres containing our material are recycled, the filler will end up in pyrolysis oil, similar to natural rubber,” he added.

MEASURED TRANSFORMATION

UPM’s strategy focuses on systematic integration: introducing a new material class, validating it through partnerships and scaling it through industrial infrastructure. The Nokian Tyres concept tyre offers a tangible glimpse of what that future may look like: a tyre in which fossil-derived fillers are partially or fully replaced by renewable alternatives, without compromising performance. As Diehl concluded, “we are convinced the product delivers the performance and provides additional value, and will succeed in the market.”

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Zeon Corporation has been included in three major ESG investment indices, marking its debut selection for the FTSE4Good Index, the FTSE JPX Blossom Japan Index and the FTSE JPX Blossom Japan Sector Relative Index. These benchmarks are administered by FTSE Russell and serve as key performance measures for enterprises with robust environmental, social and governance practices.

The FTSE JPX Blossom Japan and its Sector Relative counterpart are specifically utilised as reference points for the Government Pension Investment Fund of Japan, while the FTSE4Good Series holds international recognition for tracking leading global firms. FTSE Russell’s evaluation framework examines a broad spectrum of criteria, spanning climate action, ecological footprint reduction, supply chain integrity, human rights, workplace safety, governance structures and anti-bribery protocols.

Operating under a founding principle dedicated to environmental preservation and human welfare, Zeon perceives this acknowledgment as validation of its ongoing sustainability efforts. The company remains steadfast in advancing social contributions through its commercial operations and intends to persistently strengthen its long-term enterprise value.

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Michelin and Axens have entered exclusive negotiations on a strategic partnership to accelerate the industrial deployment of 5-Hydroxymethylfurfural (5-HMF), a bio-based chemical developed with IFP Energies Nouvelles (IFPEN) for use in sustainable industrial applications.

Under the proposed agreement, Axens would contribute its licensing and engineering expertise to support the global rollout of the technology, while Michelin, through its ResiCare brand, would continue to develop production capacity. The companies said the partnership is intended to help replace selected fossil-derived chemicals with renewable alternatives sourced from plant materials.

A first production unit, located at Péage-de-Roussillon in France, will be operated by Michelin ResiCare. The facility will have an annual production capacity of about 3,000 tonnes and is expected to begin operations in early 2027.

The technology is the result of a joint research and development programme between Michelin ResiCare and IFP Energies Nouvelles, supported by France's ADEME and the European Union's Circular Bio-based Europe Joint Undertaking (CBE JU).

5-HMF is a bio-based platform molecule used in the manufacture of resins, adhesives and polymers. It can also be used to produce polyethylene furanoate (PEF), a bio-based plastic regarded as an alternative to polyethylene terephthalate (PET), with potential applications in food packaging, bottles and textile fibres. The molecule can also be used in solvents, specialty chemicals and intermediates, while replacing selected petroleum-derived compounds, including formaldehyde, in existing industrial processes.

Jacinthe Frecon, vice-president of Process and Equipment Innovation at Axens, said: “This project fully illustrates Axens’ ambition to turn breakthrough innovations into concrete industrial solutions on a global scale. By combining a technology born from leading research collaborations with IFP Energies Nouvelles with our licensing and engineering know-how, we have the opportunity to accelerate the deployment of key bio-based solutions for the transition to more sustainable chemistry.”

Laurent Lemonnier, chief executive of Michelin ResiCare, added: “We are convinced that 5-HMF is set to become a reference platform molecule for sustainable chemistry. Our planned partnership with Axens is a decisive lever to accelerate its global deployment and meet growing demand for high-performing bio-based solutions. This collaboration confirms the strong development potential of 5-HMF across a wide range of applications, as well as the performance of our technology developed with IFPEN. It fully reflects Michelin ResiCare’s commitment to developing innovative solutions that contribute to a safer, more sustainable world.”

Michelin said its work on alternatives to formaldehyde and resorcinol in adhesive resin formulations began in 2008. Since 2021, the company has collaborated with IFP Energies Nouvelles to develop a production process for 5-HMF based on fructose. The molecule is now used across all new Michelin ResiCare formulations for composites, plywood, abrasives and moulded compounds.

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As Extended Producer Responsibility (EPR) frameworks expand globally, the tyre industry is undergoing a structural transformation. Collection systems are improving, traceability is increasing and investments in recycling technologies are accelerating. However, one critical tension remains insufficiently addressed: the speed of industry evolution is outpacing the agility of public policy. And within that gap, one key question emerges: where does retreading fit in this new circular economy architecture?

A STRUCTURAL PARADOX

Retreading represents one of the most efficient forms of resource optimisation in the tyre lifecycle. It extends product life, reduces raw material consumption and lowers emissions. Yet, in many regulatory frameworks, it is still treated ambiguously – often grouped with recycling rather than recognised as prevention or preparation for reuse. This distinction is not semantic. It is strategic. Because when policy fails to differentiate, markets fail to prioritise.

A FAST-MOVING INDUSTRY, A SLOW-MOVING FRAMEWORK

The tyre market is evolving in real time:

1. Increasing penetration of low-cost imports.
2. Growing variability in product quality.
3. Accelerated turnover cycles.

Retreading, in this context, becomes more than a circular solution. It becomes a filter of industrial quality. Not all tyres are equally retreadable. And that difference defines their real contribution to circularity. Yet most EPR systems continue to operate with uniform economic signals, failing to distinguish between products that enable multiple lifecycles and those that exit the system after a single use.

SIGNALS FROM EUROPE

Recent developments in countries like Portugal – where eco-fees applied to retreaded tyres approach those of low-cost, non-differentiated new tyres – highlight a concerning trend. Similarly, in Spain, industry representatives continue to advocate for a clearer institutional recognition of retreading within EPR systems. These cases illustrate a broader issue: circular policies can unintentionally undermine higher-value circular strategies.

THE MISSING LINK: PERFORMANCE-BASED POLICY

What is missing is not regulation. It is regulatory precision. EPR systems have successfully organised waste flows. But they have not yet evolved to reward performance within the lifecycle. This is where eco-modulation becomes critical.

ECO-MODULATION AS A STRATEGIC LEVER

Eco-modulation should not be a marginal adjustment. It should be a core industrial policy tool. Properly designed, it can:

• Differentiate tyres based on real circular
• performance.
• Incentivise durability and retreadability.
• Penalise short-lifecycle, non-recoverable products.
• Align market behaviour with system objectives.
• To operationalise this, we need new metrics.

FROM COMPLIANCE TO PERFORMANCE: A PROPOSED FRAMEWORK

The next step for EPR systems is to move towards performance-based differentiation. This could be implemented through instruments such as:

• Retreadability Index (RI)
• Performance Score (CPS)

These would measure:

• Number of effective retreading cycles per tyre.
• Structural durability and casing quality.
• Real contribution to lifecycle extension.

Under such a system:

• Tyres with higher retreadability would receive lower eco-fees.
• Products that systematically fail to re-enter the cycle
• would face higher costs.
• This is not just a technical refinement. It is a shift from:
• Generic compliance.
• To intelligent market shaping.

THE LATIN AMERICAN PERSPECTIVE

In Latin America, the stakes are even higher.

The region faces:

• Structural dependence on imported tyres.
• Strong presence of low-cost, low-durability products.
• Emerging EPR frameworks (Chile, Costa Rica, Peru, Ecuador)

Chile, for example, through its EPR law (Ley REP), has made significant progress in structuring collection and recovery targets. However, like many systems, it still faces the challenge of fully integrating reuse strategies into its economic logic. Under these conditions, retreading is not just an environmental solution. It is a strategic industrial capability.

BEYOND WASTE MANAGEMENT

Latin America has a unique opportunity to design EPR systems not only to manage waste

but to govern resources and shape markets.

This means:

• Incentivising retreadable tyres
• Strengthening local retreading industries
• Reducing dependence on short-lifecycle imports
• Building resilience into supply chains

But this requires something critical: policy agility. Because if regulation lags behind market dynamics, it will not transform the system – it will merely formalise its inefficiencies.

A STRATEGIC CONCLUSION

If EPR systems are designed without properly integrating retreading – and without differentiating based on actual circular performance – they risk reinforcing a linear logic under a circular narrative. For emerging regions, this would be a critical mistake

The discussion around repair, reuse and retreading can no longer be treated merely as a waste management issue. It is increasingly becoming a matter of industrial resilience, strategic autonomy and economic security.

As global supply chains face growing pressure from geopolitical fragmentation, logistics disruptions and volatility in raw material markets, extending the useful life of products is emerging as a strategic capability for nations and industries alike.

In this context, Right to Repair should not be understood only as a consumer right but also as an industrial policy tool capable of strengthening local economies, reducing external dependency, preserving technical capabilities and supporting more resilient production systems.

Retreading, remanufacturing and reuse are part of a broader transition where value creation is no longer based exclusively on extraction and disposal but increasingly on intelligence, efficiency and lifecycle management.

CIRCULARITY WITHOUT HIERARCHY BECOMES INEFFICIENCY. REGULATION WITHOUT DIFFERENTIATION BECOMES DISTORTION.

Final note

The future of the tyre industry will not be defined only by how we recycle, but by how intelligently we extend the life of what we already produce. And that requires alignment between:

• Industry dynamics.
• Policy design.
• And strategic vision.

In that equation, retreading must move from the margins to the centre. Because properly understood, it is not just a process. It is a strategic filter, an industrial policy tool and a geopolitical lever.

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The Association of Natural Rubber Producing Countries (ANRPC) has released its market report for May 2026, depicting a sector characterised by sustained price strength and firm fundamentals. The global natural rubber market received additional upward momentum from a decline in Brent crude oil prices, which averaged USD 107.14 per barrel during the month. This represented a month-on-month decrease of 8.65 percent, attributed to easing geopolitical tensions in the Middle East and the temporary reopening of the Strait of Hormuz, which collectively bolstered the commodity's outlook.

Global production projections for 2026 stand at 15.337 million tonnes, marking a 2.4 percent increase from the previous year, with growth driven by Thailand, China, India and Malaysia, even as output moderates in Indonesia and Vietnam. Monthly production, however, fell to 997,000 tonnes in May, a year-on-year decline of 4.7 percent, due to seasonal wintering and dry weather conditions across South and Southeast Asia. Concurrently, worldwide consumption is forecast to rise by 1.3 percent to 15.550 million tonnes for the year, with May's consumption reaching 1.310 million tonnes, a 4.6 percent annual increase. This demand was underpinned by steady tyre manufacturing, electric vehicle-related consumption and resilient purchasing managers' indices in China and India, alongside record auto retail sales in India.

Physical prices for all major grades recorded broad-based gains throughout May, with SMR-20, STR-20, RSS-3, RSS-4 and latex all experiencing increases. Trade flows showed a mixed pattern, as imports from China and India contracted month-on-month, while Malaysia and Vietnam registered significant gains. On the export front, Cambodia, Vietnam and Thailand recorded increases, whereas Indonesia and Malaysia saw declines. Currency movements saw the Malaysian ringgit ease slightly, while the Thai baht traded within a stable range, and both nations reported decelerating GDP growth for the first quarter of 2026. Futures contracts on the SHFE and SGX reflected tightening supply and firm demand, posting notable month-on-month gains.

The market outlook remains cautiously balanced against a backdrop of several macroeconomic factors. Elevated trade tensions between United States and China, ongoing geopolitical conflicts and a steady United States Federal Reserve interest rate policy present potential headwinds. However, these are being offset by supportive elements, including the accelerating adoption of electric vehicles, tight feedstock supply due to adverse weather and the positive market sentiment generated by the European Union's decision to lower anti-dumping duties on Chinese tyres.

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