JSR Corporation has been supplying an extensive range of products such as synthetic rubbers for car tyres, thermoplastic elastomers with the characteristics of both elastomers and plastics, and latex for paper coating. As part of its mid-term business plan “JSR20i9,” which started in April 2017, JSR Corporation is strengthening competitiveness for the future. It focuses on earnings drivers and profit expansion in SSBR, semiconductor materials and the Life Sciences Business.

The CASE mobility will influence the entire eco-system of the tyre industry. Requirements of tyres for the CASE mobility will be different from today, and raw material suppliers are now pushing themselves meet future demand. The tyres for the new mobility are expected to have high strength, wear resistance, with reduction of emissions. To meet these needs, the company used its proprietary synthesis technology to develop the new SBR with significantly improved mechanical strength compared to conventional SBR.  The new hydrogenated SSBR combines JSR’s unique polymerisation and hydrogenation technologies to control the number of unsaturated bonds in the material. “Through this process, it is possible to optimise the interactions among polymer molecules and minimise the stress produced in crosslinking. As a result, this new SBR has, not only approximately two times the mechanical strength of conventional SBR, but also exceeds the strength of natural rubber. Tyres using this new SBR as the tread compound rubber demonstrate more than 50 per cent better wear resistance along with low fuel consumption and grip performance compared to conventional SBR-equipped tyres,” said the company.

 “In the CASE, EV vehicle is heavier, that could also lead to higher abrasion that causes rubber microparticles pollution. This is the reason we are focusing on abrasion resistance in our polymer,’’ said Arai. Constant exposure to sunlight could reason for degradation of tyres, but the new hydrogenated SSBR prevents it, and also reduce the microplastic said Arai.

Being in production of synthetic rubber over 60 years, JSR Corporation has been a significant supplier of synthetic rubber solutions to global tyre companies.  Since JSR Corporation focuses on materials solutions, it has achieved a great deal of success with various tyres. JSR’s core technology is continuously improving polymerisation with its solid foundation of polymerisation technology, and the company’s polymer design already meets a wide variety of customer needs.

The company believes in speedy development and mass production. JSR works closely with its Tire Materials Technology Development Center at its Yokkaichi Plant to develop polymers, processes and establish mass-production technologies. It applies digital techniques for research and development and mass production technologies and utilises AI and big data to tackle improvements in speed and efficiency and achieve stable quality and mass production.  With technologically tailored solutions proposals, tyre manufacturers reduce tyre development time.

In the design and development analysis technologies, JSR uses its high-level analysis technologies to design and develop optimised materials tailored to each type of rubber compound.

Demand for low resistance tyres is growing by 10% every year, and JSR intends to cater to the demand with its functionalised SSBR solutions. According to Keisuke Miyoshi, managing director, JSR Elastomer Europe GmbH said, “The company provides the functionalised Solution SSBR that provides cutting edge technology and low rolling resistance. We plan to cater to the growing demand for low rolling resistance tyres across the globe. To cater to the growing demand for low rolling resistance tyres, the company has increased its production capacities of SSBR with plants in Japan, Thailand and Hungary.”

The total capacity of SSBR is around 220KT.

Being a supplier of a wide range of synthetic rubber solutions, JSR is into the production of a wide range of SSBR, from 1st generation to 5th generation. “Depending on the customer’s demand, we can supply different generation polymers,” said Miyoshi.

With its presence around the globe, JSR focuses on making products needed for the local requirement. The company runs a continuous product development programme based on its close communication with its customers globally.  “Japanese automakers are known for making fuel-efficient vehicles, and the same performance is also expected from tyre companies. While European automakers the required strong tyres, we leverage our technical expertise to make products suitable for the respective markets,” said Miyoshi.

JSR produces SSBR at three production sites, in Japan, Thailand and Hungary, which gives the company a unique logistical flexibility to support the global tyre industry. “We are the only synthetic rubber company which is spread globally in terms of synthetic rubber production and that gives us an edge over all our competitors. Customers may not find any difference in quality. Our strategic presence helps us to be more efficient in supplying products and service,” said Miyoshi

With six sales and technical offices in all major markets, the company promptly responds to tyre manufacturer requests timely

The Synthetic Turf Council (STC) has expressed strong opposition to the proposed motion to ban synthetic turf in Santa Clara County. Melanie Taylor, President and CEO of the organisation, submitted a testimony in this regard to the Santa Clara County Board of Supervisors, highlighting the significant environmental and community benefits of synthetic turf while addressing concerns related to safety and accessibility.

There was strong resistance to the proposed turf ban from parents, football players and business owners when the Santa Clara County Board of Supervisors last discussed the proposal in August. In fact, several of these people spoke out against the proposed turf ban at a Board meeting on August 13. Seventy-five percent of public remarks were about synthetic turf, despite the fact that it was not on the official agenda that day. Notably, pro-turf speakers exceeded anti-turf ones by a 2:1 ratio.

Over the last few months, STC has taken a number of initiatives to express its strong objection to the prohibition. Before the Board tabled the proposal to limit turf usage throughout the county for reconsideration in January, Taylor sent written evidence to the Board in August. In an article arguing against the proposed ban before to that August hearing, STC emphasised the industry's dedication to coming up with creative ways to preserve fields nearing the end of their useful lives and guaranteeing the safety of its goods by removing purposefully added PFAS from synthetic grass.

Taylor said, "Recreational fields are more than just playing surfaces, they are essential community infrastructure. Families, schools and businesses choose synthetic turf because it provides year-round access to affordable, durable and eco-friendly fields, especially in drought-prone states like California. A ban on turf in Santa Clara County will only hurt communities by depriving them of these long-term benefits and cost savings that turf uniquely provides."

The Association of Natural Rubber Producing Countries (ANRPC) has released its Monthly NR Statistical Report for December 2024.

According to the report, robust market fundamentals and increased trading activity brought on by year-end orders before the Lunar New Year holidays in January helped to somewhat raise the average monthly prices for natural rubber (NR) in December. But because of poor economic conditions, this increasing trend – which was first fuelled by China's stimulus measures, which were implemented in late September – lost steam. Furthermore, ongoing threats from US tariffs impacted market stability and caused anxiety.

With more import orders and more rubber coming from Thailand as a result of less rainfall, China's natural rubber stockpile began to grow by the middle of December. Although there were some encouraging advances overall, the report also notes that the market continues to face the previously highlighted difficulties that might affect future price stability.

With the revision on Indonesian and Cambodian output, the prognosis for worldwide NR production in 2024 is up 2.8 percent from the previous year, according to the performance and updates from ANRPC member countries (AMC). With the change from Indonesia and Malaysia, the global demand growth projection for 2024 is up 1.8 percent.

Evonik Industries AG launched Smart Effects, a new 3,500-employee entity combining its silica and silane operations, as the German speciality chemicals maker pushes further into sustainable technologies.

According to a company statement, the unit began operations on 1January, will be part of the company’s Advanced Technologies division and target the automotive, electronics, consumer health, and building materials markets.

“This merger not only enhances our customer relationships but also allows us to advance sustainability in key markets,” said Emmanuel Auer, who heads the Smart Effects business line.

The combined unit will supply materials for electric vehicle batteries and semiconductors while developing new technologies, such as adsorbents for direct air capture of carbon dioxide. Its silica-silane combinations are already used in fuel-efficient “green” tyres.

“The new business line is a strategic step by Evonik to strengthen the financing power of our complementary Silanes, precipitated and fumed Silica technology platforms,” stated Lauren Kjeldsen, President of Smart Materials Division at Evonik. “By combining our expertise in molecular silane chemistry and silica particle design, we can deliver differentiated solutions that add value to our customers with a tailored portfolio approach.”

“With Smart Effects, we aim to go beyond in industry,” Auer concluded. “Our goal is to deliver value for our customers by innovative, complementary technologies based on molecules and particles, driven by circular solutions and sustainable effects in applications.”

Smart Effects will maintain local sales teams and tech centers serving customers in over 100 countries, supported by manufacturing facilities across six continents, the company said. The merger aims to streamline innovation in joint applications and technical processes.

Evonik developed surface-modified silica carriers with amino silanes that can extract CO2 from the atmosphere as part of its sustainability push. The company said the new structure will help accelerate similar innovations targeting environmental challenges.

Citing people who are familiar with the matter, the Korea Economic Daily reported that HS Hyosung Advanced Materials Corp. is exploring a sale of its tyre steel cord business that could fetch about 1.5 trillion won ($1 billion).

According to the report, the South Korean manufacturer plans to kick off a preliminary bidding process by the end of February. The people asked not to be identified because the information is private.

The unit generates about 40 percent of the company’s profit. Its sales were 860 billion won last year, and its EBITDA was 140 billion won.

The potential divestment is part of a broader push by Vice Chairman Cho Hyun-sang to pivot toward growth areas including electric vehicle materials, hydrogen and artificial intelligence. Cho, who leads HS Hyosung Group after its spinoff from Hyosung Group in July, is the founder’s third son.

HS Hyosung is the world’s only producer of all three major tyre reinforcements: steel cord, nylon tyre cord, and polyester tyre cord.

The steel cord unit, which bundles thin wires to help tyres absorb shock and improve ride comfort, holds leading market positions in North America and Europe.

A representative for HS Hyosung declined to comment, added the Korea Economic Daily.

Tyre cords are crucial components that enhance tyre durability and driving performance by maintaining shape and supporting vehicle weight.

The company is seeking to divest the steel cord operation, which has less synergy with its core specialty fiber business, to fund investments in new ventures, the people said.