Selling To Sellers
- By Gaurav Nandi
- August 27, 2025
For decades, China has stood as the world’s dominant supplier of raw materials across industries, making it a significant player in the global supply chain. However, Gujarat-based Lead Reclaimed Rubber, an Indian MSME, has achieved a remarkable feat by exporting reclaimed rubber crumb to Chinese manufacturers. The company capitalised on India’s abundant scrap tyre supply and favourable policies, tapping into China’s massive demand for reclaimed rubber. As Lead Reclaimed Rubber continues to expand its production capacity and export markets, the company also faces challenges such as labour shortages, supply delays and regulatory concerns. Despite these obstacles, it remains optimistic about its growth prospects.
China has been the largest supplier of raw material for every industry known to man since decades. While there are many companies in different markets trying to sell back to China, an Indian MSME has unachieved the feat of selling to the ‘seller’.
Gujarat-based end-of-life tyre (ELT) recycler Lead Reclaimed Rubber has been exporting its reclaimed rubber crumb to Chinese manufactures. Commenting on how the company achieved this feat, Chief Executive Officer Jayeshh Patel told Tyre Trends in an exclusive interview, “China is the largest importer of reclaimed rubber, sourcing the material not only from India but also from countries like Vietnam and Sri Lanka. This demand is driven by a vast domestic market for tyres and inner tubes, with numerous brands operating in the aftermarket segment as well as in OEM manufacturing. As a result, the growth potential is significant.”
“While China has its own reclaim rubber plants, it faces limitations due to inadequate scrap tyre availability. In contrast, India has an abundant supply of scrap tyres supported by both domestic generation and strong import volumes. Additionally, India’s favourable government policies and the availability of skilled labour further enhance its position as a competitive and reliable supplier of reclaimed rubber to China. Hence, our company capitalised on the situation and started exporting,” he added.
Lead Reclaim Rubber was established in 2012 and is an NSE-listed company. It operates both in domestic and export markets with plans to grow its current production capacity as the reclaimed rubber market unfolds its potential.
Moreover, Patel noted that the Extended Producer Responsibility (EPR) framework by the Indian Government is playing a crucial role for the recycling industry for reaching greater heights.
EPR IMPACT
According to Patel, EPR has emerged as a transformative force in the recycling industry. Given the industry’s dynamic nature and its drive to adopt advanced technologies, EPR presents a timely and impactful mechanism to support growth particularly for micro, small and medium enterprises (MSMEs).
“While the recycling sector is evolving, recyclers often operate on thin profit margins, which limits investment in new technologies and process upgrades. EPR has helped bridge this gap. Under the scheme, we are awarded green credits for every kilogramme of end-of-life tyres we recycle. These credits are a compliance requirement for tyre manufacturers, who purchase them from registered recyclers like us. For every 100 kilogrammes of tyre recycled, we receive approximately 130 green credits, each valued at INR 2.5, resulting in a direct financial incentive. This additional income strengthens our balance sheet and can be reinvested in research and development, capacity expansion and technology upgrades. In this way, EPR indirectly fosters innovation and scaling in the recycling ecosystem,” said Patel.
To maintain accountability and transparency, the Central Pollution Control Board (CPCB) has developed a digital portal where all stakeholders must report data.
“We record our incoming feedstock (purchase data) and outgoing materials (sales invoices) on the CPCB portal. This data forms the basis for calculating green credit eligibility. Our operations are routinely audited by both government agencies and the tyre industry. These audits verify that we meet all technical and environmental standards before credits are approved. The government has also established baseline electricity usage norms for tyre recycling. We are required to submit our electricity bills to demonstrate compliance. If our energy consumption does not meet the defined threshold, we are ineligible for green credits, preventing fraudulent claims,” he Patel.
He optimistically contented that EPR is rapidly becoming the backbone of the tyre recycling industry. For over a decade, recyclers have struggled with limited access to capital. EPR is now enabling financial stability, paving the way for recyclers to professionalise operations, scale sustainably and drive forward-looking initiatives. This policy is not just a support mechanism but a growth enabler.
AN OVERVIEW
The recycling company focuses on sustainable practices and high-quality output. “Our core operation involves sourcing EOL tyres and tubes from various states across India for recycling into value-added rubber products. Our recycling process begins with a proprietary feedstock checking system to ensure quality. The tyres are then sorted, cut and processed into crumb rubber powder. Currently, we produce crumb in 30–40 mesh sizes with plans to expand into finer 80 and 120 mesh grades in the near future,” explained Patel.
For the domestic industry, crumb rubber serves a wide range of applications. Finer meshes (80 and 120) are used in various rubber and dye industries, while 30–40 mesh is commonly used in bitumen modification for road construction, in line with the Central Government’s CRMB 30 guidelines.
Furthermore, the company employs a green devulcanisation system that utilises steam, oil and pressure to break down and re-bond the rubber polymers from EOL tyres. This method is 100 percent sustainable, producing zero discharge and zero wastage. Even the steam generated during the process is condensed and reused. “We are in the process of acquiring a Z-Certificate for our zero-waste operations,” divulged Patel.
Post-devulcanisation, the rubber material becomes soft and slightly sticky due to the restructured cross-linking. It then undergoes further processing in the reclaim section, which includes refiners, mixing mills and a cleaning stage.
During cleaning, all metallic and non-rubber impurities are extracted using strainers with 60-millimetre wire mesh. The purified compound is extruded into noodle form and sent to the refiners to produce the final reclaimed rubber product, typically in seed form.
“We tailor our reclaimed rubber to meet the specific requirements of our customers including thickness, size and performance properties. Each product is made to specification. The reclaimed rubber is used across various industries including tyre and tube manufacturing, conveyor belts, packaging and other rubber-based products. As industries increasingly shift from virgin to reclaimed rubber, we position ourselves as a reliable and environmentally responsible supplier,” noted Patel.
PRODUCTION AND SUPPLY
According to Patel, virgin rubber contains about 90–100 percent RSPL, while reclaimed rubber has around 50–52 percent. It’s more affordable than virgin rubber, but the use of 100 percent reclaimed rubber in tyre manufacturing is still a distant thought.
However, it’s widely used in rubber mats. Tyre manufacturers are gradually increasing reclaimed rubber usage, encouraged by government directives to reduce dependence on natural resources and imports. Since local virgin rubber production is insufficient, it’s being imported from countries like Vietnam.
Currently, large tyre manufacturers in India use only a small percentage of reclaimed rubber, around two to three parts per hundred
rubber (PHR). For cycle and three-wheeler tyres, it goes up to 20 PHR. Conveyor belts use up to 30 percent, and in non-critical applications with almost no performance impact, reclaimed rubber can be used up to 95 percent.
The company’s plant is located in Katlal, Kheda, near Ahmedabad, and it uses Indian machinery sourced from Punjab. “We started production at 250 metric tonnes per month. After Covid, we scaled up to 490 metric tonnes and recently reached 960 metric tonnes per month. Within the next year, we plan to expand further to 2,000 metric tonnes per month,” said Patel.
He added, “We run our plant with TBR tyres both nylon and radial. We’re centrally located in Ahmedabad and as Gujarat shares borders with Rajasthan, Madhya Pradesh, Maharashtra, and the southern states, it helps us with tyre sourcing. We collect tyres through a three-layer supply chain consisting puncture shops, rag pickers and aggregators. The aggregators sort the tyres as per our requirements.”
For nylon tyres, the company only uses the centre portion, specifically from 1020 tyres and discards the sidewalls. For radial tyres, it recycles the entire tyre. The recycling technology is the same for both, but the processing recipe differs. Radial tyres have cords in the centre, so the devulcanisation process is slightly modified to handle the added strength. Its research and development facility are located inside the plant.
Commenting on what sets the company apart from competitors, Patel explained, “Our focus on consistency and timely delivery sets us apart from competitors. We maintain a 95 percent consistency ratio. From raw material to the final product, everything is monitored and controlled by our control plant, which is also a key differentiator. We also have an in-house development department that not only ensures quality consistency but also works on improving the benefits for our customers. On top of that, we conduct awareness programmes to educate our customers on which materials are best suited for different use cases. That’s something others in the industry usually don’t do.”
MARKET SPREAD
Lead Reclaim Rubber serves both domestic and international markets. Among the industries it caters to, conveyor belts account for 30 percent of its business, tyres for 20 percent and the remainder comes from rubber products and packaging. Although the tyre and tube segments currently represent a smaller share of revenue, Patel anticipates significant growth in these areas. Over the next five years, it expects tyres and tubes to become its largest consumer segment followed by conveyor belts.
The company attributes this projected growth to the government’s strong emphasis on the circular economy and the rapid expansion of the automobile industry, both of which are likely to increase demand for reclaimed rubber.
The company exports to several countries including Sri Lanka, China, Bangladesh, Turkey and Philippines. China is currently the largest consumer in its export portfolio, followed by Sri Lanka. According to the Patel, export markets generally use more reclaimed rubber due to their larger production capacities.
The export market continues to show strong demand and the company currently has pending orders from China.
However, as European nations vie for restricted EOL tyre exports to India, the scenario for indigenous recyclers can be precarious. Commenting on the potential impact of such restriction, Patel highlighted, “India recycles a significant portion of the scrap tyres it generates. However, unregulated and illegal pyrolysis operations remain a critical concern. These units often operate without environmental compliance, posing risks to public health and the environment. Stronger government intervention and regulatory enforcement are urgently needed to eliminate such practices and ensure sustainable recycling.”
“India’s tyre recycling ecosystem is diverse and imbalanced. While there are numerous recyclers, the segment is dominated by pyrolysis players (approximately 70 percent), with reclaim rubber manufacturers constituting only around 30 percent. This heavy skew towards pyrolysis is problematic, especially since many of these players depend on imported scrap tyres for feedstock. If the import of scrap tyres into India is disrupted, it will create a significant supply shortage, driving up the price of ELTs. Currently, the price of scrap tyres ranges between INR 18–21 per kilogramme, but a halt in imports could potentially increase this to INR 40 per kilogramme, a nearly 50 percent spike, which would severely impact the entire recycling value chain,” cautioned Patel.
Besides this looming issue, Patel highlighted several pending challenges for the industry. One of the primary issues is a shortage of skilled labour. Interestingly, even as the industry moves towards greater automation, the demand for labour continues to rise.
Another challenge is supply delays caused by aggregators, who often fall behind on delivery timelines due to their own labour shortages. Additionally, maintaining quality consistency is difficult as scrap tyres vary in composition from batch to batch. As a result, the company must closely monitor and control its processes.
A significant concern affecting future growth is the regulatory environment. The company remains cautious about expanding production because of the current ban on scrap tyres.
Although the business is regulated, there’s an underlying fear that stricter government action could further limit the supply of scrap tyres. Such restrictions could leave newly built expansion units underutilised.
Patel believes that unless government policies become more supportive, major investments and expansions will remain risky.
Looking ahead, Lead Reclaim Rubber is planning both forward and backward integration. On the forward side, the company aims to start manufacturing rubber tiles made entirely from rubber granules, a by-product of its current process. It also plans to enter the cycle tyre industry.
As part of its backward integration strategy, the company intends to set up more tyre collection centres both internationally and within various Indian states to secure a more consistent supply chain.
Kerala Launches Twelfth Phase Of Rubber Incentive Scheme
- By TT News
- August 12, 2026
The Government of Kerala has approved the twelfth phase of the Rubber Production Incentive Scheme, extending support to natural rubber growers through a guaranteed price mechanism.
The scheme is designed to ensure a price of INR 250 per kilogram for RSS 4 grade sheet rubber. Growers who are not yet enrolled may register for the programme until 23 October 2026, according to an official statement issued on 6 August in Kottayam.
Applicants seeking new registration must submit an Aadhaar card, bank passbook copy, current year land tax receipt and a photograph to their respective Rubber Producers’ Societies. Existing participants are required to renew their registration by providing land tax receipts for the 2026–27 period.
The release added that sale invoices or purchase bills submitted under the scheme must originate from licensed dealers who comply with statutory return requirements. Further details are available through the nearest Rubber Board office.
INROAD And Rubber Board Launch Multilingual Training Videos For Rubber Growers
- By TT News
- August 06, 2026
The Rubber Board of India has launched a series of educational videos as part of the iSPEED (INROAD Skilling and Production Efficiency Enhancement Drive) programme, an INR 1.50-billion initiative aimed at enhancing skill development, quality improvement and infrastructure building within the natural rubber sector. This launch comes as the plantation activities under the larger Project INROAD (Indian Natural Rubber Operations for Assisted Development) in Northeast India approach completion, shifting focus towards productivity and quality enhancement through modern training and facilities.
The newly released video series targets nearly 300,000 rubber growers in the region, covering five essential processing areas: Rubber Tapping, Rain Guarding, Grading, Rubber Sheet Making and Scientific Smokehouses. To ensure broad accessibility, the modules have been produced in Assamese, Bengali, Hindi and Malayalam, enabling effective communication with diverse stakeholders across the natural rubber ecosystem.
The official release of the videos was conducted by Executive Director M Vasanthagesan, alongside Rubber Production Commissioner Dr Siju T Nair, other senior Board officials and representatives from the Indian tyre industry. Developed over the past year with technical assistance from the Rubber Board and the Rubber Research Institute of India, the educational content combines animation with real-life field demonstrations to simplify complex scientific practices for easy adoption.
Project INROAD represents a unique collaboration between the Indian tyre industry and the Rubber Board, with support from Apollo Tyres, CEAT, JK Tyre and MRF. Over the last five years, this partnership has facilitated new rubber plantations across approximately 180,000 hectares in 113 districts of Northeast India, establishing it as the country’s largest plantation development programme of its kind.
Mohan Kurian, Chairman, INROAD Project, said, "Skill development and adoption of scientific practices are essential for improving both productivity and quality in the natural rubber sector. These multilingual videos will serve as an effective training resource for growers and complement the Rubber Board's ongoing extension efforts across the country.”
Sanjiv Saxena, Convener, ATMA Supply Chain & Resources (SCR) Group, said, "The objective of the participating member companies under INROAD is to ensure that rubber growers benefit the most from a stronger natural rubber value chain. By improving productivity and quality, we aim to help farmers realise better returns while strengthening the sustainability of the entire ecosystem."
Muraligopal, who played a key role in coordinating the development of the videos, said, "These videos are the result of close collaboration with the Rubber Board, RRII and field teams across the Northeast. Their guidance and support helped us develop practical, farmer-friendly training modules based on scientific best practices."
Zeon And Yokohama Rubber Advance Sustainable Rubber Project With New Facility Completion
- By TT News
- August 04, 2026
Zeon Corporation has finalised the construction of a new bench-scale facility at its Tokuyama Plant in Shunan City, Yamaguchi Prefecture, dedicated to advancing the efficient production of butadiene from sustainable ethanol sources. The project, which broke ground in July 2025, represents a strategic move to establish a naphtha-independent raw material supply chain, thereby bolstering both corporate sustainability and the broader transition towards a carbon-neutral society. The facility is slated to commence full-scale operations in January 2027, with the ultimate goal of achieving commercial viability by 2034.
A commemorative ceremony took place at the plant site on 31 July 2026, drawing a total of 46 attendees. The gathering included official representatives from Japan’s Ministry of Economy, Trade and Industry (METI), the New Energy and Industrial Technology Development Organization (NEDO) and local governmental bodies from Yamaguchi Prefecture and Shunan City. Also present were delegates from the Yokohama Rubber Company, the construction contractor and various affiliated firms, alongside Zeon’s leadership, including Akira Honma, the Corporate Officer and Tokuyama Plant Manager.
This initiative forms one half of a dual-themed research and development programme undertaken in partnership with Yokohama Rubber, under the auspices of NEDO’s Green Innovation Fund. The collaborative effort is focused on the social implementation of technologies for synthesising both butadiene and isoprene from renewable biological materials by the 2030s. As part of this process, Zeon is set to produce a prototype polybutadiene rubber using the output from the new bench-scale facility, while Yokohama Rubber will subsequently manufacture test tyres from this material and conduct performance evaluations on test tracks.
Both companies have outlined a clear roadmap, intending to finalise the core technology for societal deployment by 2030 through the operation of a larger pilot plant, with full-scale commercialisation targeted for 2034. The bench-scale facility is a critical precursor in this phased approach, providing essential data for the scale-up process.
The broader project encompasses two selected NEDO themes, both subsidised through the Green Innovation Fund. The first involves the highly efficient synthesis of butadiene from ethanol, with technical cooperation from the National Institute of Advanced Industrial Science and Technology. The second focuses on biotechnological pathways to directly produce butadiene and isoprene from plant-based materials, involving partnerships with the Institute of Science Tokyo and RIKEN. Both tracks aim to supplement synthetic rubber feedstocks and support closed-loop recycling, aligning with Japan’s 2050 net-zero emissions goal by fostering long-term industrial innovation.
- Association of Natural Rubber Producing Countries
- ANRPC
- Monthly NR Statistical Report
- Natural Rubber
ANRPC Publishes Monthly NR Statistical Report For June 2026
- By TT News
- July 31, 2026
The Association of Natural Rubber Producing Countries (ANRPC) has released its Monthly Natural Rubber Statistical Report for June 2026, a month defined by price resilience amid conflicting market forces. The provisional reopening of the Strait of Hormuz triggered a sharp 20.29 percent drop in Brent crude oil prices to USD 85.40 per barrel. However, this bearish signal was counterbalanced by persistent supply constraints from El Niño-related weather disruptions across major producing regions.
Physical rubber prices posted broad-based gains across most grades. SMR-20 rose 1.39 percent to USD 2.32 per kilogramme, while STR-20 gained 2.61 percent to USD 2.55 per kilogramme. RSS-3 and RSS-4 advanced 4.98 percent and 5.88 percent to USD 3.09 and USD 2.84 per kilogramme, respectively, though latex eased 1.44 percent to USD 1.94 per kilogramme. On the trade front, China's imports surged 7.14 percent month-on-month, while India and Viet Nam declined. Export growth was recorded for Cambodia, Viet Nam and Indonesia, though Thai shipments contracted.

Global production for 2026 is projected at 15.310 million tonnes, up 2.3 percent from 2025, driven by gains in Thailand, China, India and Malaysia. However, June output fell 3.7 percent year-on-year to 1.207 million tonnes due to seasonal wintering and El Niño-related weather disruptions. Malaysia, Indonesia and Cambodia have introduced new incentive and governance measures to strengthen their sectors. Global consumption is forecast to grow 0.7 percent to 15.411 million tonnes in 2026, with June consumption rising 3.3 percent to 1.300 million tonnes, led by China and India amid steady tyre and EV-related demand.
Currency markets saw the Malaysian ringgit trade between RM3.96 and RM4.08 against the US dollar, while the Thai baht ranged from 32.56 to 33.24. In futures trading, the SHFE September 2026 contract averaged 17,580.68 CNY per tonne, down 0.45 percent month-on-month, while the SGX September contract averaged USD 2.24 per kilogramme, up 1.75 percent, with both reflecting tightening supply and firm downstream demand.

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