The U.S. Tire Manufacturers Association (USTMA) has released its 16th End-of-Life Tire Management Report, revealing positive momentum in tyre recycling with 79 percent of end-of-life tyres being consumed by end-use markets.

This reflects a 10.5 percent increase in overall utilisation, reinforcing that end-of-life tyres remain one of the most recycled and reclaimed consumer products, outpacing materials like metal, glass, aluminium, plastic, and paper.

While this progress is encouraging, USTMA emphasises that collaborative efforts across the tyre recycling value chain must continue to fully eliminate illegal and abandoned tyre stockpiles and create sustainable, circular markets for end-of-life tyres (ELT).

Anne Forristall Luke, President and CEO, USTMA, said, “This over 95 percent reduction in stockpiles is the result of decades of progress developing the tyre recycling industry, remediating stockpile sites, and driving innovation.”

“USTMA’s primary goal is to recycle 100 percent of end-of-life tyres into circular, sustainable markets. However, significant work remains, and to achieve full circularity, we must continue to collaborate with manufacturers, recyclers, policymakers, NGOs, and environmental groups to develop and expand the markets for tyre recycling and reclaiming.”

It is interesting to note that that ground rubber has become the second largest market for end-of-life tyres, increasing 29 percent since 2019 and consuming about 28 percent of end-of-life tyres in 2023. Ground rubber is used in a range of applications, including rubberised asphalt for roads, reflecting the growing demand for sustainable materials in infrastructure and everyday products.

Rubber Modified Asphalt (RMA), a key use of ground rubber, is showing significant growth as a cost-effective, durable solution for U.S. infrastructure. Since 2021, RMA has consumed 165,000 tonnes of ELTs, representing a 17 percent increase.

USTMA states it continues to advocate for federal funding to further scale RMA as part of infrastructure development projects, ensuring long-term benefits, performance, environmental impacts, and to advance tyre circularity.

But in contrast, despite the significant achievements made, approximately 48 million end-of-life tyres still remain in stockpiles. USTMA is engaging all stakeholders in the value chain to drive sustainable practices and eliminate these stockpiles. The Tire Recycling Foundation (TRF), a joint initiative of USTMA and the Tire Industry Association, aims to provide critical support by educating, networking, and collaborating with key players in the recycling ecosystem.

“We’ve made considerable progress, but we’re not done yet,” added Luke. “The industry, policymakers, and recyclers must continue to push forward, advocate for market expansion, and invest in sustainable recycling technologies that can help drive a future where 100 percent of tyres are recycled and reclaimed into sustainable, circular end-use markets.”

Future focus areas

In light of the findings from the report, USTMA and its partners state that they will continue to focus on four key growth areas:

Driving Market Growth Through Research and Data

Building on the 2021 Rubber Modified Asphalt State of Knowledge Report, USTMA will release a Tire Derived Aggregate (TDA) State of Knowledge Report later this year, offering data-driven insights to support market growth and innovation. 

Collaborative Engagement Across the Value Chain

USTMA will continue to strengthen partnerships and collaboration among all stakeholders—manufacturers, recyclers, government agencies, and environmental groups—through initiatives like the Tire Recycling Conference and a series of Rubber Modified Asphalt (RMA) workshops, fostering knowledge sharing and advancing tyre recycling solutions across industries.

Leveraging Federal Infrastructure Funding for ELT Markets

USTMA aims to maximise opportunities from the Bipartisan Infrastructure Law (BIL) to scale TDA and RMA markets, reinforcing the critical role of end-use tyres in sustainable U.S. infrastructure.

Supporting Strong State ELT Management Programs

USTMA continues to advocate for robust state programs that effectively manage end-of-life tyres and support sustainable recycling practices, driving innovation and addressing tire stockpile reduction.

Representational image courtesy: Eldan Recycling

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ContiTech, a group sector of Continental, has officially launched production at its new USD 90-million hydraulic hose manufacturing facility in Aguascalientes, Mexico. This significant investment is a strategic move to reinforce local supply chains, boost regional production capacity and position innovative fluid power solutions closer to its customer base across North America.

The new 900,000-square-foot plant will produce high-performance hoses for numerous industrial and mobile applications, serving vital sectors such as construction, agriculture, mining and energy. It has been designed to operate in a tightly coordinated network with ContiTech’s existing facility in Norfolk, Nebraska. This dual-plant strategy enhances production flexibility, improves operational efficiency and allows the company to be more responsive to evolving customer demands by strategically balancing technology, volume and lead times.

This expansion underscores ContiTech's long-term commitment to growth in key markets through substantial investment in local infrastructure and talent. Production at the Aguascalientes site will be gradually increased, with the first customer deliveries anticipated to commence in the fourth quarter of 2025.

Philip Nelles, Member of the Continental Executive Board and CEO of the ContiTech group sector, said, “The start of production in Aguascalientes marks a key milestone in ContiTech’s journey towards being a more agile, regionalised partner to our customers. At ContiTech, we build on 150 years of materials expertise. While our portfolio is broad and diverse, all our solutions are grounded in the same strength: high-performance materials that are mission critical, innovative and engineered to perform. Whether they connect, convey or cover, our products play essential roles across industries and applications.”

Andreas Gerstenberger, CEO of ContiTech USA and Head of Business Area Industrial Solutions Americas, said, “We are ready to lead in this segment. This new plant reflects our commitment to both innovation and proximity. With our customers increasingly looking for responsive and innovative solutions, we are proud to deliver with local production, advanced technology and a skilled workforce. More than just expanding our footprint, this investment is about creating mutual value with our customers, partnering closely to help them succeed in their own markets. By placing customer needs at the centre of everything we do, we aim to be their first choice for material-driven solutions, now and in the future.”

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Vipal Rubber, a leading global producer of retreading rubber, has reaffirmed its commitment to innovation with the launch of its new V SUPER HYBRID technology. Available from 1 March 2025, this new compound is designed to redefine performance standards for mixed-terrain applications, offering enhanced mileage, durability and resistance for retreaded tyres across various fleet sizes.

The V SUPER HYBRID achieves a superior balance between on-road and off-road performance. It has proven effective in demanding sectors such as logging, grain and livestock transport, demonstrating robust capabilities across diverse operating conditions. Key advantages of the innovation include improved resistance to chipping and punctures, enhanced casing protection that extends tyre service life, lower environmental impact through increased tread utilisation and significant operational cost savings for fleet operators.

Field tests substantiate these claims. In one trial involving a high-torque truck on steep, unpaved terrain, tyres with V SUPER HYBRID technology showed an 11.5 percent increase in mileage over a standard market compound while maintaining structural integrity with no signs of breakage. Furthermore, the same technology demonstrated the potential for up to a 140 percent mileage increase over conventional compounds in continued testing. The tread's regular wear pattern also allowed for better depth utilisation, enabling tyres to remain in operation down to 5-6 mm, compared to the previous limit of 12 mm. Another test with a grain and livestock truck confirmed these results, documenting a 12.5 percent performance gain across different tread designs.

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Kuraray Asia Pacific Pte. Ltd., a subsidiary of Kuraray Co., Ltd., has inaugurated the Kuraray Asia Pacific Centre in Singapore's Science Park. This new facility will function as a dedicated technical support hub for the Asian market. Its primary focus will be on providing specialised expertise for growing regional demand in PVOH resin, EVAL EVOH resin and activated carbon products.

Equipped with advanced material evaluation and analysis laboratories, the centre is designed to deliver prompt and tailored solutions to meet specific local customer requirements. It will also act as a platform for open innovation, fostering collaborative development and product demonstrations to generate new value.

By establishing itself within the concentrated research environment of the Singapore Science Park, the centre aims to accelerate market development and attract global talent through strategic partnerships. This initiative is a key part of the Kuraray Group's strategy to address emerging customer needs, explore new applications and strengthen its overall business expansion throughout the region.

Lim Wey-Len, Executive Vice President, Singapore Economic Development Board, said during the opening ceremony on 1 September: “We welcome Kuraray and other like-minded companies to leverage Singapore’s innovation ecosystem, talent pool, and regional connectivity to scale impactful and sustainable solutions from here.”

Tomoyuki Watanabe, Director and Managing Executive Officer, and President of the Vinyl Acetate Resin Company at Kuraray, said, “By offering a place for co-creation with our customers, we hope to drive the rapid market growth in the region.”

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The Association of Natural Rubber Producing Countries (ANRPC) has released its Monthly NR Statistical Report for July 2025, providing an overview of key developments in the global natural rubber sector.

According to the report, natural rubber prices exhibited significant volatility in July. This instability was driven by a combination of adverse weather conditions impacting production, ongoing geopolitical tensions and international trade tariffs. After an initial phase of ample supply and muted demand, market sentiment shifted as concerns over potential supply disruptions prompted a notable increase in purchasing activity.

The report further projects a modest global production increase of 0.5 percent for 2025, while demand is anticipated to grow by a slightly higher 1.3 percent. However, this growth is expected against a challenging backdrop of a potential global economic slowdown. Complex US tariff policies and their widespread ripple effects are primary factors contributing to what may become one of the most subdued years for economic expansion since the pandemic.

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