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Toyo Tires Launches Winter Edition Of ‘Blaze BLUE’ Corporate Film
October 09, 2025
Toyo Tires has launched a new winter edition of its corporate film series, reinforcing the brand’s global perspective and core messaging. This cinematic piece visually embodies the company’s ‘Blaze BLUE’ campaign, a key brand message introduced ea
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Michelin India Launches Two New Touchpoints In Mumbai And Gurugram
October 09, 2025
Michelin has expanded its retail footprint in India with the inauguration of two new Michelin Tyre and Service (MTS) stores in Mumbai and Gurugram. This move underscores the company's strategic initiative to enhance the availability of its premium tyre te
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Maxxis Wins Double Awards From Subaru Of Indiana
October 09, 2025
Maxxis has been honoured with two significant awards from Subaru of Indiana (SIA), the automaker's sole manufacturing plant outside Japan. The company received both the Excellent Performance Award and the Commodity Leader Award for Wheels & Tires.
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Alliance Tires Celebrates 2025 Tractor Pulling Championship
October 09, 2025
The grand finale of the 2025 European Tractor Pulling Championship (ETPC) was held recently in Ysselsteyn, Netherlands. The event, sponsored by Alliance Tires, was the conclusion of the season and featured classes such as Heavy Modified, Two Wheel Drive a
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Bridgestone Launches Firestone FS592 Trucking Tyre For Long-Haul And Regional Fleets
October 08, 2025
Bridgestone Americas has launched the new Firestone FS592, a robust steer tyre engineered for the demanding needs of long-haul and regional trucking fleets. This tyre is designed as a dependable, ‘set-it-and-forget-it’ workhorse, officially succeeding
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CTS Tyre Recycling And Eldan Recycling Turning Waste Tyres Into Innovative Products
October 08, 2025
CTS Tyre Recycling is charting a definitive course for leadership in the circular economy, proving that end-of-life tyres can be transformed into valuable new products with purpose. According to Waste Management Review, this Western Australian company, al
