Astute Analytica, a global analytics and advisory company, has said in its latest report that the Japan tyre market is projected to hit market valuation of USD 33.59 billion by 2032, up from USD 14.78 billion in 2023, at a CAGR of 9.74 percent by the year 2032.

The report delves deep into the macros of Japan tyre market and highlights various factors influencing the current condition and shaping the future scenario, including the top drivers of the market, the top trends emerging out of it and also the top challenges faced by the Japan tyre market.

As per the report, increasing vehicle ownership rates and urban car dependency are the major factors influencing the demand for more tyres. This is followed by government regulations promoting road safety and mandatory tyre checks and advancements in tyre technology. All of these factors are driving consistent tyre market demand growth. The report further explains the role of growing focus on sustainability in providing significant opportunities for tyre manufacturers to align their products with environmental goals, which is evident from the fact that a total 25 million eco-friendly tyres were sold in 2023. Citing that over 500,000 smart tyres were sold in 2023, the report highlights the role of digitalisation and smart technologies, as well as integration of IoT, in the automotive sector.

The top trends, according to the report, are rising adoption of environmentally-friendly tyres, growing popularity of smart and connected tyres with embedded sensors for real-time performance monitoring and a shift towards online tyre retailing platforms. Among the top challenges faced by the Japan tyre market, according to the report, are the fluctuating raw material costs, intense competition among domestic and international tyre manufacturers and the ageing population affecting vehicle ownership trends and reducing overall tyre demand growth potential.

The report further highlights the expanding role of recycled tyres in Japan's automotive industry – at a CAGR of 10.82 percent – and how they are shaping the tyre market. Japan has a robust infrastructure of over 1,000 tyre recycling facilities nationwide and repurposes approximately 80 million tyres each year, which is further boosting the recycled tyre market, the report says. The report further explains that over 50 million recycled tyres with extended lifespans were produced due to the innovations in devulcanisation and pyrolysis, adding that more than 500 patents were filed for tyre recycling innovations as of 2023. This is not only helping economically but also contributing to Japan's goal of reducing carbon emissions, thereby positioning Japan as a leader in environmental responsibility within the automotive sector.

Among its key findings, the report notes that passenger vehicles are at the forefront of Japan's tyre market and the sector is poised to take up over 63 percent market share. Annual sales of passenger vehicles have surpassed 5 million units, according to the report, resulting in more than 60 million passenger tyres sold annually. Other factors noted by the report are the proliferation of hybrid and electric vehicles in Japan, which number over 2 million, and the rise of ride-sharing services, which account for more than 1 million vehicles.

The report also highlights the rising prominence of the 15–20-inch tyre segment in Japan's tyre market because of the popularity of SUVs and larger passenger vehicles that use these tyres. More than 20 million units are sold annually for this specific size category, says the report and adds that the motorsports industry has also influenced consumer trends. Another factor influencing the popularity of 15–20-inch tyres is the governmental infrastructure projects that have expanded and improved the road network in Japan and made the roads suitable for vehicles equipped with larger tyres.

Another important point highlighted in the report is that the highly consolidated Japanese tyre market is captured by the top six established players, namely Bridgestone Corporation, Sumitomo Rubber Industries, Yokohama Tyre, Toyo Tyre, Michelin and The Goodyear Tyre & Rubber Company, who command over 72.9 percent of the market share as of 2023. Elucidating further on this topic, the report says that Bridgestone Corporation alone controls over 29 percent of the Japanese tyre market due to its longstanding presence and reputation for high-quality products. Factors such as high capital investment requirements for manufacturing facilities, extensive research and development for advanced tyre technologies and strict regulatory standards are cited by the report as major challenges for new entrants to penetrate this highly consolidated market. Apart from this, brand reliability and quality also favour domestic companies with proven track records, the report adds.

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Maxxis Rubber India has been presented with an Appreciation Award from the Ahmedabad Rural Police in recognition of its support during VIP movements. The accolade was conferred by Superintendent of Police Om Prakash Jat, acknowledged for his role in fostering community safety and collaboration through his leadership.

Guided by its core principles of respect, care and appreciation, the company emphasises its commitment to quality, service and trust alongside cooperation with authorities. Expressing gratitude to the police department for acknowledging its efforts, Maxxis stated that the honour reinforces its dedication to integrity and public safety partnerships, motivating the organisation to continue contributing with the same unwavering commitment and a focus on building stronger, more resilient communities every single day forward together.

“At Maxxis, our core values – respect, care and appreciation – drive us beyond business. Whether ensuring 100 percent quality, service, trust in our products or standing alongside authorities for public safety, we believe strong partnerships build stronger communities. We sincerely thank the Police Department-Ahmedabad Rural Police for acknowledging our ‘unwavering support’ and ‘invaluable cooperation’. This honour motivates us to continue contributing with the same commitment and integrity,” the company acknowledged in a social media post.

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The organisers of the International Rubber Conference 2026 have opened exhibitor applications for the accompanying Rubber & Elastomer Technical Exhibition, with discounted early-bird rates available until 30 April 2026.

The conference will take place from 2 to 6 November at the Aichi International Exhibition Center (Aichi Sky Expo), bringing together global scientists, engineers and industry stakeholders working across rubber and elastomer technologies.

Exhibitors submitting applications by the April deadline will benefit from reduced participation fees. The final deadline for regular applications is 15 July 2026.

Held alongside the conference from 3 to 6 November, the exhibition is expected to attract more than 4,500 visitors and is regarded as one of the leading international platforms for showcasing advances in rubber science, materials engineering and industrial applications.

IRC 2026 marks the sixth edition hosted in Japan, following previous conferences in Tokyo, Kyoto, Kobe, Yokohama and Kitakyushu. Under the theme “Future Rubber Technology toward Sustainability”, the event aims to address evolving industry demands, particularly as Asia accounts for a growing share of global rubber production and consumption.

Organisers said the event will provide a platform not only for established players but also for emerging engineers and researchers to engage with international experts, fostering collaboration and technological advancement across the sector.

Applications and further details are available via the official conference website.

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Tegeta Green Planet, in partnership with the Wasteless specific waste management association, hosted the Georgia Rubberized Asphalt Summit (GRAS) 2026 in Tbilisi. This international conference was designed as a platform for exchanging global knowledge on sustainable road infrastructure and rubber-modified asphalt technologies, bringing together industry leaders and international experts to examine both the challenges and opportunities within the sector. A dedicated panel discussion formed a central part of the event, fostering in-depth dialogue among participants.

Despite being widely adopted in United States, Portugal, Spain and across Europe for over six decades, rubber-modified asphalt remains unused in Georgia. This technology offers significant advantages over conventional pavement, including a service life of 8 to 10 years, superior resistance to water damage, reduced noise pollution and a substantial decrease in environmental harm caused by automotive waste. The summit’s organisers aim to address this gap by promoting responsible waste management and raising public awareness about the dangers of unprocessed refuse.

More than a forum for knowledge exchange, the summit served as a call to action, underscoring Georgia’s potential to become a regional frontrunner in sustainable infrastructure. Tegeta Green Planet, a subsidiary of Tegeta Holding established in 2022, was among the first companies in the country authorised by the Ministry of Environment and Agriculture to recycle used tyres, oils and batteries under extended producer responsibility principles. The organisation operates by collecting specified waste types, managing their transport and recycling and ultimately processing these materials in line with circular economy models, thereby supporting the nation’s shift towards innovative green initiatives.

Ekaterina Kavtaradze, CEO, Tegeta Holding, said, “For Tegeta Holding, sustainable development is one of the most important principles of our operations, which is reflected in concrete solutions. I am delighted that Georgia has had the opportunity to host such a large-scale event. GRAS 2026 demonstrates that the circular economy can become a real economic priority in Georgia as well, bringing significant benefits to the country, as waste is transformed into a resource, creating economic advantages and reducing the negative impact on the environment.”

Shalva Akhvlediani, Director, Tegeta Green Planet, said, “Georgia is at a stage where infrastructure decisions can shape the economic and environmental outcomes of the next generation. This summit provides us with a unique opportunity to learn from the world’s leading countries and implement these lessons at the local level. Overall, the circular economy is the way forward: it allows us to transform waste, such as used tyres, into a useful resource, ensuring economic stability, environmental protection and sustainable development.”

Giorgi Guliashvili, Chairman, Wasteless, “Our goal is to implement a fully circular model in Georgia – from waste collection to recycling and the effective use of recycled materials. Starting this autumn, Georgia will launch its first high-tech tyre recycling plant, which will process used tyres collected throughout the country. Using recycled rubber in asphalt is a clear answer to the question of how the resulting raw materials are utilised. As a result of the plant’s launch, we estimate that we will produce up to 12–15 thousand tonnes of rubber crumb per year, which will allow us to use this material locally to build more durable and environmentally friendly roads. This will bring significant benefits to both the environment and the economy.”

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Sailun recently welcomed trade and media representatives from across the Nordic region to the Sailun Polar Drive 2026 event, where the focus was on hands-on testing of the new Alpine Evo2, Arctic 2 and studded Ice Blazer Spike winter tyres. Held under severe winter conditions, the gathering was designed to let participants experience the full capabilities of this new range through direct driving experiences rather than passive demonstrations.

Situated in Munio, Finland, 200 kilometres north of the Arctic Circle, the location offered consistently harsh weather that served as the ultimate proving ground. Around 120 guests, including journalists, original equipment representatives and retail partners from the Baltics and Nordic countries, put the tyres to the test across a variety of challenging surfaces. From loose snow and slush to polished ice and wet pavement, the Alpine Evo2, Arctic 2 and Ice Blazer Spike each had the opportunity to showcase their specialised winter performance.

The event took advantage of temperatures fluctuating between -20 and +5 degrees Celsius, creating the mix of snow, ice and wet roads typical of Nordic winters. Testing took place on a frozen river track straddling the Finnish-Swedish border, featuring dedicated sections for handling, acceleration, braking and drifting. The remote Munio area, known for its pristine natural environment, also reflected Sailun’s commitment to sustainability, which includes reducing energy use and emissions during manufacturing and developing fuel-efficient tyres. A fleet of Audi A3, Audi A6 e-tron and Audi Q6 e-tron vehicles allowed participants to assess not only performance but also comfort, low noise and energy efficiency.

Beyond the driving sessions, the programme included an in-depth workshop covering tyre technology, the new winter product lineup and Sailun’s broader brand direction. Attendees also had ample opportunity to engage directly with members of Sailun’s management team throughout the event.

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