Bridgestone India has come up with a slew of measures aimed at the psychological wellbeing of its employees to help them deal with the pandemic-induced changes.

The initiative is aimed at helping employees organise their work schedule effectively while working from home and thereby have a healthy work-life balance. Every Monday, there will be a ‘No Meeting’ zone until 1 pm so that employees can organise their work priorities for the week. Employees will also observe a fixed lunchtime and must log off for the day by 5 p.m.

The company also announced that for the next three months, employees will get one Friday as a day off from work, enabling them to spend quality time with their families over an extended weekend. In addition, the ‘Take 5’ initiative allows employees to take five consecutive days off work to energise and rejuvenate themselves. These initiatives will apply to both its plants in Pune and Indore and all its offices throughout India.

Apurv Choubey, Chief Human Resources Officer, Bridgestone India, said, “An essential part of business continuity during the past few months has been the work-from-home solution which has been universally adopted. This has, however, led to employees having no fixed timings, being constantly on call and not having any quality time for themselves or their families, leading to high levels of stress. Our initiatives are aimed at addressing these issues and ensuring that our team-members work destressed and have quality time for themselves and their families.” (TT)

Goodyear Tyre & Rubber is conducting a strategic review of the farm tyre business at its Indian subsidiary, signalling potential changes as the US manufacturer evaluates its global operations.

The Indian unit disclosed in a regulatory filing that its board has acknowledged communication from its American parent regarding the review. Goodyear will be examining "all strategic, operational and financial opportunities" related to the agricultural tyre business, according to the statement filed under SEBI disclosure requirements.

The Ohio-based tyre maker has not indicated any specific plans or timeline for the review. The company cautioned that there is "no assurance that the strategic review will result in the implementation of any transaction."

This move is part of Goodyear's broader efforts to optimise its global portfolio amid challenging market conditions in the automotive sector.

As part of a strategic effort to increase its presence in the region's premium original equipment (OE) market, Kumho Tire has confirmed its plans to establish its first tyre production facility in Europe by 2027.

The company has shortlisted Poland, Serbia and Portugal as possible locations for the plant, which is projected to need an investment of more than KRW1 trillion (USD 705 million). The decision is closely linked to Kumho’s ambition to strengthen its partnerships with European automakers and was revealed by Kumho Tire CEO during the South Korean premiere of Kumho's new Ecsta Sport tyre line.

Kumho has recently secured OE supply contracts with major brands such as Mercedes-Benz, BMW and Volkswagen Group. At the moment, Kumho runs eight tyre production plants in China, Vietnam, South Korea and the US. Its capacity to compete in the premium OE market, however, has come to be perceived as being constrained by the absence of a European production base. Through the benefits of local production, the new facility will improve response to European client requests, save freight costs and shorten delivery times, all of which will strengthen the company's partnerships.

Sentury Tire USA has opened pre-enrolment for its two associate dealer programmes (ADPs), the Delinte HYPERDRIVE Associate Dealer Program and the Landsail Elyte Associate Dealer Program, underscoring the company’s commitment to rewarding dedication and partnership to the Landsail and Delinte brands.

The ADPs, which are customised for each brand and intended to encourage dealers, will formally start on 1 June 2025. Both programmes give dealers access to special benefits, incentives and strong tools to help them expand their businesses. This involves dependable customer service, effective marketing and worthwhile financial incentives to promote dealers' success at every stage.

Beginning in Q3, dealers may earn up to USD three per tyre through the Delinte HYPERDRIVE Associate Dealer Program. Dealers can receive retroactive benefits for purchases completed in Q2 if they register before 1 June. The awards are available for all Delinte PTR, LTR and the new DV3 LMD AS last-mile delivery tyres. For all Landsail PTR and LTR tyres, independent dealers that sign up for the Landsail Elyte Associate Dealer Program can also earn up to USD three per tyre. For customers who sign up by June 1, the new LMD 100 AS last-mile delivery is also eligible for the benefits and will get the same early bird incentive for Q2 2025.

No initial order is necessary. Dealers only need to register to begin making money. According to the monthly programme rewards structure, 48 tyre purchases each month are eligible for a reward of USD one per tyre, 120 tyres are eligible for a reward of USD two per tyre and 240 or more tyres are eligible for a reward of USD three per tyre.

ENSO, a London-based tyre manufacturer engaged in the production of sustainable tyres specially designed for electric vehicles (EVs), has launched its new ENSO Premium range of EV-specific ultra-high-performance (UHP) tyres aimed at drivers of high-performance EVs such as the Tesla Model 3 and Model Y.

Specifically designed for electric passenger vehicles, the ENSO Premium range comes with A/A EU-label ratings for both energy efficiency and wet grip. The tyres are designed to provide safety, increased range and a reduced total cost of ownership. Conventional tyre designs frequently fall short of the special performance needs of electric vehicles, which include greater vehicle weight, regenerative braking and higher torque loads. By lowering tyre wear and rolling resistance, ENSO Premium takes care of these issues.

The company is an authorised provider of replacement tyres for LEVC's electric taxis and has partnered with Uber to install its tyres in high-mileage metropolitan areas. The company now plans to grow throughout Europe and North America, and with ENSO Premium, it is now offering its services to individual EV owners throughout the United Kingdom. According to ENSO, the range offers advantages including longer tyre life and fewer replacements, lower energy usage, fewer charging stops and lower CO₂ emissions and tyre particle pollution.

Gunnlaugur Erlendsson, CEO and Co-Founder, ENSO, said, “We’re plugging a long-standing gap in the tyre market by offering EV drivers a purpose-built, affordable, premium EV tyre alternative that matches the innovation of their EV.”