Bridgestone, a leading manufacturer of premium tyres and sustainable mobility solutions, has been chosen by Audi to develop bespoke ultra-high-performance tyres for the new Audi e-tron GT family. 

The collaboration continues Bridgestone’s long-standing relationship with Audi, with nearly every fifth car that the manufacturer sells globally equipped with Bridgestone tyres. 

The Bridgestone Potenza Sport ^A premium tyre has been developed to enhance the high-performance capabilities of the new Audi e-tron GT. As a globally OE-homologated tyre, the Bridgestone Potenza Sport ^A endured Audi’s rigorous testing. The tyre was recognised for providing the top performance required by Audi’s latest fully-electric S to RS performance models, while also delivering outstanding safety and sustainability.

The Potenza Sport ^A is Bridgestone’s first mass-produced tyre to incorporate 55 percent recycled and renewable materials, following certification from International Sustainability and Carbon Certification (ISCC) PLUS.

Steven De Bock, Vice-President Original Equipment, Bridgestone EMEA said, “Through tyres such as the Bridgestone Potenza Sport ^A, we’re proud to be making mobility more sustainable, even for super high performing and powerful vehicles such as the new Audi e-tron GT. Our innovative tyres are helping to drive the next generation of electric vehicles. The Bridgestone Potenza Sport ^A marks the latest step in our trusted and strategic partnership with Audi.”  

The company claims that the Bridgestone Potenza Sport ^A tyre delivers best-in-class energy efficiency and extended battery range. The tyre boasts an EU label A grade in rolling resistance, contributing to the Audi e-tron GT’s exceptional range of around 500km. It also delivers outstanding safety and control to drivers, achieving a best-in-class EU label A grade for wet grip. This complements the Audi e-tron GT’s highly precise steering response during dynamic driving.

The Potenza Sport ^A tyre’s sports a unique tread design, reinforcement technology and a carcass design that’s specifically tailored to the e-tron GT. Bridgestone’s premium tyre has been custom-engineered to optimise handling, performance, and ride comfort.

Robin Stettner, Tyre Development engineer at Audi, explained: “With up to 925 PS of power, the Audi RS e-tron GT performance is a blisteringly quick car that that has been fully trimmed for driving dynamics. Delivering such performance and meeting our high standards regarding safety and sustainability, the Bridgestone Potenza Sport ^A is the perfect fit.”

The Bridgestone Potenza Sport ^A premium tyre has been developed with Bridgestone’s ENLITEN Technology to improve its sustainability characteristics and make it fully EV-ready, without any compromise on safety or performance. It typically enables a lower environmental impact through CO2 emissions reduction, resource efficiency and material circularity, using recycled and renewable materials. The technology platform also enables Bridgestone to satisfy the major needs of electric vehicles such as the Audi e-tron GT, including improved energy efficiency, outstanding control, and reduced noise.

Demonstrating Bridgestone’s innovative capabilities to combine sustainability and performance, the new Potenza Sport ^A tyre marks another key milestone on the company’s journey toward using 100 percent sustainable materials by 2050. 

Developed in Europe, the Bridgestone Potenza Sport ^A will be available in 265/35 R21 101XL Y (front) and 305/30 R21 104XL Y (rear) sizes. The premium tyre will be manufactured at Bridgestone’s plant near Rome, Italy which achieved ISCC PLUS certification in 2022. The Roma plant is ISO 50001 certified for efficient energy management. The plant’s entire tyre production process is 100 percent electric, with the electricity being produced from renewable sources.

Sentury Tire USA has opened pre-enrolment for its two associate dealer programmes (ADPs), the Delinte HYPERDRIVE Associate Dealer Program and the Landsail Elyte Associate Dealer Program, underscoring the company’s commitment to rewarding dedication and partnership to the Landsail and Delinte brands.

The ADPs, which are customised for each brand and intended to encourage dealers, will formally start on 1 June 2025. Both programmes give dealers access to special benefits, incentives and strong tools to help them expand their businesses. This involves dependable customer service, effective marketing and worthwhile financial incentives to promote dealers' success at every stage.

Beginning in Q3, dealers may earn up to USD three per tyre through the Delinte HYPERDRIVE Associate Dealer Program. Dealers can receive retroactive benefits for purchases completed in Q2 if they register before 1 June. The awards are available for all Delinte PTR, LTR and the new DV3 LMD AS last-mile delivery tyres. For all Landsail PTR and LTR tyres, independent dealers that sign up for the Landsail Elyte Associate Dealer Program can also earn up to USD three per tyre. For customers who sign up by June 1, the new LMD 100 AS last-mile delivery is also eligible for the benefits and will get the same early bird incentive for Q2 2025.

No initial order is necessary. Dealers only need to register to begin making money. According to the monthly programme rewards structure, 48 tyre purchases each month are eligible for a reward of USD one per tyre, 120 tyres are eligible for a reward of USD two per tyre and 240 or more tyres are eligible for a reward of USD three per tyre.

ENSO, a London-based tyre manufacturer engaged in the production of sustainable tyres specially designed for electric vehicles (EVs), has launched its new ENSO Premium range of EV-specific ultra-high-performance (UHP) tyres aimed at drivers of high-performance EVs such as the Tesla Model 3 and Model Y.

Specifically designed for electric passenger vehicles, the ENSO Premium range comes with A/A EU-label ratings for both energy efficiency and wet grip. The tyres are designed to provide safety, increased range and a reduced total cost of ownership. Conventional tyre designs frequently fall short of the special performance needs of electric vehicles, which include greater vehicle weight, regenerative braking and higher torque loads. By lowering tyre wear and rolling resistance, ENSO Premium takes care of these issues.

The company is an authorised provider of replacement tyres for LEVC's electric taxis and has partnered with Uber to install its tyres in high-mileage metropolitan areas. The company now plans to grow throughout Europe and North America, and with ENSO Premium, it is now offering its services to individual EV owners throughout the United Kingdom. According to ENSO, the range offers advantages including longer tyre life and fewer replacements, lower energy usage, fewer charging stops and lower CO₂ emissions and tyre particle pollution.

Gunnlaugur Erlendsson, CEO and Co-Founder, ENSO, said, “We’re plugging a long-standing gap in the tyre market by offering EV drivers a purpose-built, affordable, premium EV tyre alternative that matches the innovation of their EV.”

Kraton Corporation, a leading global sustainable producer of specialty polymers and high-value bio-based products derived from pine wood pulping co-products, has announced a general price hike in North America for its SBS, SIS and HSBC product lines with effect from 1 May 2025.

Following a careful analysis of the effects of recently implemented tariffs, related cost increases and a conclusion that the company cannot independently absorb these repercussions, Kraton is adopting these pricing hikes, according to a company statement. The company further said that it will keep an eye on the scene and reassess these measures promptly in the event that conditions and US import tariffs alter.

Trelleborg Tires will showcase its latest tyre solutions for the logistics and material handling industry at the upcoming Intermodal South America 2025, Latin America’s largest and most comprehensive event for logistics, intralogistics, cargo transportation, technology and foreign trade, from 22 to 24 April on booth L100.

Trelleborg's XP1000 tyre is engineered to deliver exceptional performance in terms of comfort, stability, fuel efficiency, durability and mileage. To tackle the demands of today's interlogistics work, this tyre is ideal. By using its unique integrated Pit Stop Line technology, fleet managers can better ensure operator safety and save waste and downtime by knowing when to change their tyres. Locally made, the XP1000 has a cutting-edge tread that is intended to operate sustainably. The tyre's revolutionary fibre composition, which is manufactured from recycled materials, reduces CO2 emissions by up to 110 tonnes annually while saving 866 tonnes of new materials. The new CX940 has an extra-strong casing, an enhanced tread design and a wear-resistant compound that lowers the chance of cuts and punctures. These qualities guarantee great stability, outstanding grip and superior load distribution.

Alessandro Sacco, Sales Director of Trelleborg Tires in South America, said, “Being able to respond quickly and effectively to the specific needs of the South American market is essential. Thanks to our local production, we’re bringing top-quality, high-performance tyres exactly where and when they’re needed. We’re not just supplying products; we’re delivering advanced tyre technology built to match the pace and pressure of today’s logistics. Whether our customers operate in high-intensity ports or dynamic warehouse environments, they can count on Trelleborg Tyres to deliver long-lasting performance while ensuring efficiency and cost-effectiveness every step of the way.”