Bridgestone, a leading manufacturer of premium tyres and sustainable mobility solutions, has been chosen by Audi to develop bespoke ultra-high-performance tyres for the new Audi e-tron GT family. 

The collaboration continues Bridgestone’s long-standing relationship with Audi, with nearly every fifth car that the manufacturer sells globally equipped with Bridgestone tyres. 

The Bridgestone Potenza Sport ^A premium tyre has been developed to enhance the high-performance capabilities of the new Audi e-tron GT. As a globally OE-homologated tyre, the Bridgestone Potenza Sport ^A endured Audi’s rigorous testing. The tyre was recognised for providing the top performance required by Audi’s latest fully-electric S to RS performance models, while also delivering outstanding safety and sustainability.

The Potenza Sport ^A is Bridgestone’s first mass-produced tyre to incorporate 55 percent recycled and renewable materials, following certification from International Sustainability and Carbon Certification (ISCC) PLUS.

Steven De Bock, Vice-President Original Equipment, Bridgestone EMEA said, “Through tyres such as the Bridgestone Potenza Sport ^A, we’re proud to be making mobility more sustainable, even for super high performing and powerful vehicles such as the new Audi e-tron GT. Our innovative tyres are helping to drive the next generation of electric vehicles. The Bridgestone Potenza Sport ^A marks the latest step in our trusted and strategic partnership with Audi.”  

The company claims that the Bridgestone Potenza Sport ^A tyre delivers best-in-class energy efficiency and extended battery range. The tyre boasts an EU label A grade in rolling resistance, contributing to the Audi e-tron GT’s exceptional range of around 500km. It also delivers outstanding safety and control to drivers, achieving a best-in-class EU label A grade for wet grip. This complements the Audi e-tron GT’s highly precise steering response during dynamic driving.

The Potenza Sport ^A tyre’s sports a unique tread design, reinforcement technology and a carcass design that’s specifically tailored to the e-tron GT. Bridgestone’s premium tyre has been custom-engineered to optimise handling, performance, and ride comfort.

Robin Stettner, Tyre Development engineer at Audi, explained: “With up to 925 PS of power, the Audi RS e-tron GT performance is a blisteringly quick car that that has been fully trimmed for driving dynamics. Delivering such performance and meeting our high standards regarding safety and sustainability, the Bridgestone Potenza Sport ^A is the perfect fit.”

The Bridgestone Potenza Sport ^A premium tyre has been developed with Bridgestone’s ENLITEN Technology to improve its sustainability characteristics and make it fully EV-ready, without any compromise on safety or performance. It typically enables a lower environmental impact through CO2 emissions reduction, resource efficiency and material circularity, using recycled and renewable materials. The technology platform also enables Bridgestone to satisfy the major needs of electric vehicles such as the Audi e-tron GT, including improved energy efficiency, outstanding control, and reduced noise.

Demonstrating Bridgestone’s innovative capabilities to combine sustainability and performance, the new Potenza Sport ^A tyre marks another key milestone on the company’s journey toward using 100 percent sustainable materials by 2050. 

Developed in Europe, the Bridgestone Potenza Sport ^A will be available in 265/35 R21 101XL Y (front) and 305/30 R21 104XL Y (rear) sizes. The premium tyre will be manufactured at Bridgestone’s plant near Rome, Italy which achieved ISCC PLUS certification in 2022. The Roma plant is ISO 50001 certified for efficient energy management. The plant’s entire tyre production process is 100 percent electric, with the electricity being produced from renewable sources.

Comments (0)

ADD COMMENT

Link Copied!

Maxxis Rubber India has been presented with an Appreciation Award from the Ahmedabad Rural Police in recognition of its support during VIP movements. The accolade was conferred by Superintendent of Police Om Prakash Jat, acknowledged for his role in fostering community safety and collaboration through his leadership.

Guided by its core principles of respect, care and appreciation, the company emphasises its commitment to quality, service and trust alongside cooperation with authorities. Expressing gratitude to the police department for acknowledging its efforts, Maxxis stated that the honour reinforces its dedication to integrity and public safety partnerships, motivating the organisation to continue contributing with the same unwavering commitment and a focus on building stronger, more resilient communities every single day forward together.

“At Maxxis, our core values – respect, care and appreciation – drive us beyond business. Whether ensuring 100 percent quality, service, trust in our products or standing alongside authorities for public safety, we believe strong partnerships build stronger communities. We sincerely thank the Police Department-Ahmedabad Rural Police for acknowledging our ‘unwavering support’ and ‘invaluable cooperation’. This honour motivates us to continue contributing with the same commitment and integrity,” the company acknowledged in a social media post.

Comments (0)

ADD COMMENT

Link Copied!

The organisers of the International Rubber Conference 2026 have opened exhibitor applications for the accompanying Rubber & Elastomer Technical Exhibition, with discounted early-bird rates available until 30 April 2026.

The conference will take place from 2 to 6 November at the Aichi International Exhibition Center (Aichi Sky Expo), bringing together global scientists, engineers and industry stakeholders working across rubber and elastomer technologies.

Exhibitors submitting applications by the April deadline will benefit from reduced participation fees. The final deadline for regular applications is 15 July 2026.

Held alongside the conference from 3 to 6 November, the exhibition is expected to attract more than 4,500 visitors and is regarded as one of the leading international platforms for showcasing advances in rubber science, materials engineering and industrial applications.

IRC 2026 marks the sixth edition hosted in Japan, following previous conferences in Tokyo, Kyoto, Kobe, Yokohama and Kitakyushu. Under the theme “Future Rubber Technology toward Sustainability”, the event aims to address evolving industry demands, particularly as Asia accounts for a growing share of global rubber production and consumption.

Organisers said the event will provide a platform not only for established players but also for emerging engineers and researchers to engage with international experts, fostering collaboration and technological advancement across the sector.

Applications and further details are available via the official conference website.

Comments (0)

ADD COMMENT

Link Copied!

Tegeta Green Planet, in partnership with the Wasteless specific waste management association, hosted the Georgia Rubberized Asphalt Summit (GRAS) 2026 in Tbilisi. This international conference was designed as a platform for exchanging global knowledge on sustainable road infrastructure and rubber-modified asphalt technologies, bringing together industry leaders and international experts to examine both the challenges and opportunities within the sector. A dedicated panel discussion formed a central part of the event, fostering in-depth dialogue among participants.

Despite being widely adopted in United States, Portugal, Spain and across Europe for over six decades, rubber-modified asphalt remains unused in Georgia. This technology offers significant advantages over conventional pavement, including a service life of 8 to 10 years, superior resistance to water damage, reduced noise pollution and a substantial decrease in environmental harm caused by automotive waste. The summit’s organisers aim to address this gap by promoting responsible waste management and raising public awareness about the dangers of unprocessed refuse.

More than a forum for knowledge exchange, the summit served as a call to action, underscoring Georgia’s potential to become a regional frontrunner in sustainable infrastructure. Tegeta Green Planet, a subsidiary of Tegeta Holding established in 2022, was among the first companies in the country authorised by the Ministry of Environment and Agriculture to recycle used tyres, oils and batteries under extended producer responsibility principles. The organisation operates by collecting specified waste types, managing their transport and recycling and ultimately processing these materials in line with circular economy models, thereby supporting the nation’s shift towards innovative green initiatives.

Ekaterina Kavtaradze, CEO, Tegeta Holding, said, “For Tegeta Holding, sustainable development is one of the most important principles of our operations, which is reflected in concrete solutions. I am delighted that Georgia has had the opportunity to host such a large-scale event. GRAS 2026 demonstrates that the circular economy can become a real economic priority in Georgia as well, bringing significant benefits to the country, as waste is transformed into a resource, creating economic advantages and reducing the negative impact on the environment.”

Shalva Akhvlediani, Director, Tegeta Green Planet, said, “Georgia is at a stage where infrastructure decisions can shape the economic and environmental outcomes of the next generation. This summit provides us with a unique opportunity to learn from the world’s leading countries and implement these lessons at the local level. Overall, the circular economy is the way forward: it allows us to transform waste, such as used tyres, into a useful resource, ensuring economic stability, environmental protection and sustainable development.”

Giorgi Guliashvili, Chairman, Wasteless, “Our goal is to implement a fully circular model in Georgia – from waste collection to recycling and the effective use of recycled materials. Starting this autumn, Georgia will launch its first high-tech tyre recycling plant, which will process used tyres collected throughout the country. Using recycled rubber in asphalt is a clear answer to the question of how the resulting raw materials are utilised. As a result of the plant’s launch, we estimate that we will produce up to 12–15 thousand tonnes of rubber crumb per year, which will allow us to use this material locally to build more durable and environmentally friendly roads. This will bring significant benefits to both the environment and the economy.”

Comments (0)

ADD COMMENT

Link Copied!

Sailun recently welcomed trade and media representatives from across the Nordic region to the Sailun Polar Drive 2026 event, where the focus was on hands-on testing of the new Alpine Evo2, Arctic 2 and studded Ice Blazer Spike winter tyres. Held under severe winter conditions, the gathering was designed to let participants experience the full capabilities of this new range through direct driving experiences rather than passive demonstrations.

Situated in Munio, Finland, 200 kilometres north of the Arctic Circle, the location offered consistently harsh weather that served as the ultimate proving ground. Around 120 guests, including journalists, original equipment representatives and retail partners from the Baltics and Nordic countries, put the tyres to the test across a variety of challenging surfaces. From loose snow and slush to polished ice and wet pavement, the Alpine Evo2, Arctic 2 and Ice Blazer Spike each had the opportunity to showcase their specialised winter performance.

The event took advantage of temperatures fluctuating between -20 and +5 degrees Celsius, creating the mix of snow, ice and wet roads typical of Nordic winters. Testing took place on a frozen river track straddling the Finnish-Swedish border, featuring dedicated sections for handling, acceleration, braking and drifting. The remote Munio area, known for its pristine natural environment, also reflected Sailun’s commitment to sustainability, which includes reducing energy use and emissions during manufacturing and developing fuel-efficient tyres. A fleet of Audi A3, Audi A6 e-tron and Audi Q6 e-tron vehicles allowed participants to assess not only performance but also comfort, low noise and energy efficiency.

Beyond the driving sessions, the programme included an in-depth workshop covering tyre technology, the new winter product lineup and Sailun’s broader brand direction. Attendees also had ample opportunity to engage directly with members of Sailun’s management team throughout the event.

Comments (0)

ADD COMMENT

Link Copied!