Expanding its offering for the passenger vehicle segment, Bridgestone India introduced its next-generation tyre - Bridgestone STURDO – whose special tread compound extends the tyre life by up to 29 percent and improves ride quality on uneven roads. 

Available in 27 sizes ranging from 12” to 16” with multiple variants, the new tyre caters to the Hatchbacks, Sedans and certain CUVs market.

The STURDO is made of a special tread compound with string reinforcement, enhancing the tyre’s wear-resistant properties, and resulting in longer life. With its large centre blocks with 3D tread grooves, the STURDO gets the utmost grip for better driving safety, even on the wettest roads

“Bridgestone has globally been on the forefront of tyre technology, and this is now showcased in India through our new offering in the passenger car segment- Bridgestone STURDO. Sturdo has up to 29 percent longer tyre life and is beneficial to the end user from the perspective of economics of owing the tyres. 

Bridgestone currently holds a leading stance in the market, and we are confident that this latest offering will further boost our positioning.” Said Parag Satpute, Managing Director, Bridgestone India. “Sturdo is an example of Bridgestone’s commitment to ‘Atmanirbhar Bharat’. Our continued consumer centric focus aimed at offering the best mobility solutions to the vast and fast developing Indian market matching the best global standards”.

“The Sturdo tyre range will be available across all our 3000+ dealers and sub dealers pan India. Tyre customers in these markets can now benefit from the latest in tyre technology. Bridgestone STURDO – the name is directly derived from the benefits it offers to the end user- i.e. Sturdiness and Durability. This product is a result of careful research and analysis and combines a solution for the most prominent need of Indian consumers: longevity of the product, leading to cost efficiencies of their purchase," said Rajarshi Moitra, Chief Commercial Officer, Bridgestone India.

“Sturdo’s positioning is around longer tyre life, which creatively has been executed as ‘Zamana Badal Jayega, Bridgestone Sturdo chalta hi jayega’ in our campaign As a company focused on providing solutions for the journeys, with Bridgestone STURDO we are addressing the basic question of “Kitna lamba Chalega” directly underlining the longevity of the product and thus, cost benefits over longer term for the consumers. This reinforces the core properties of Bridgestone Sturdo and we are confident that customers will connect with it. The Sturdo launch is being backed by multilingual digital and traditional marketing initiatives.” said Deepak Gulati, Chief Marketing & Innovation Officer, Bridgestone India.

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Tegeta Green Planet and Shine Energy, both affiliated with Tegeta Holding, have launched a joint educational initiative to raise environmental awareness and a sense of responsibility among young people. The project addresses modern challenges such as environmental protection and sustainable development.

Company representatives are visiting schools across Tbilisi to hold informational meetings, presentations and workshops. The programme begins with presentations, followed by interactive games and activities designed to help students retain the information. At the end of each session, participants receive symbolic gifts and prizes as motivation.

Tegeta Green Planet focuses on teaching students the principles of specific waste management, including how to properly handle used tyres, batteries and oils. The sessions explain why proper waste management is essential for environmental protection and how it connects to the circular economy. Meanwhile, Shine Energy educates young people on the importance of energy, its everyday use and why developing renewable and sustainable energy resources is crucial.

The initiative is not limited to schools. In the near future, both organisations will expand their efforts to universities, aiming to broaden awareness about environmental protection, waste management and energy efficiency. The ultimate goal is to foster environmentally responsible attitudes among the younger generation, helping build a more sustainable and conscious society.

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Zeon has been recognised as a Supplier Engagement Leader in the 2025 Supplier Engagement Assessment (SEA) conducted by CDP, a United Kingdom-based international environmental nonprofit organisation. This achievement represents the first time the company has received the highest possible rating in this assessment.

The evaluation measures how corporations address climate change within their supply chains, focusing on responses to the CDP Climate Change Questionnaire across five critical areas. These include governance, emissions targets, Scope 3 emissions management, risk management and overall supplier engagement strategies.

Zeon earned the top rating for its efforts to reduce greenhouse gas emissions through supplier collaboration, a group-wide initiative, alongside continuous dialogue maintained via procurement activities. Guided by its philosophy of contributing to planetary preservation and human prosperity, Zeon remains committed to sustainable management. The company reaffirmed that it will continue working with suppliers and other stakeholders to tackle climate change and meet societal expectations.

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German chemical group WACKER has announced a price increase of up to 15 percent for its resins, dispersions and dispersible polymer powders produced at its European and US facilities. The adjustment takes effect on 1 June 2026, or as existing customer contracts permit. The move is designed to allow the company’s Polymers division to maintain high product quality, deliver technological innovations and provide superior customer service and technical support. It will also support investments aimed at securing future growth in key markets.

Rising costs for raw materials and logistics have forced the pricing measure, with the Polymers division being particularly affected. The recent conflict in the Middle East has caused significant disruptions across global commodity markets. As a direct result, prices for energy, raw materials and transportation have climbed sharply.

Despite the increase, WACKER remains focused on sustaining its commitment to customer support and long-term capability. The company underscored that the adjustment is necessary to continue meeting market demands while ensuring operational stability and future-oriented development across its focus markets.

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Pirelli North America has launched its first closed-loop circular recycling initiative, marking a significant step in the company’s broader strategy to increase recycled and bio‑based content in its tyre production. The project has received the Tire Recycling Foundation’s Value Chain Collaboration Award.

The programme recovers scrap tyres generated during Pirelli’s own North American manufacturing process. These materials are sent to Bolder Industries, which applies ISCC PLUS‑certified pyrolysis technology to produce BolderBlack recovered carbon black. Pirelli then reintroduces this material into new tyre production at its North American facilities, partially replacing virgin carbon black. The effort is part of a wider Pirelli plan to expand such industrial ecosystems across the group’s production network, aiming to valorise waste by reintegrating recovered materials into tyre manufacturing.

Beyond the award, the initiative reflects Pirelli’s broader circularity approach, which includes ongoing work to boost recycled and bio‑based material usage. The company targets over 80 percent bio‑based and recycled content in its best‑performing products and forty percent in total production by 2030.

Claudio Zanardo, CEO, Pirelli North America, said, "The Rome plant is one of the most technologically advanced manufacturing facilities in Pirelli. This initiative reflects an approach focused on increasing the use of recovered materials within existing production processes. It is part of a broader effort to gradually integrate raw materials derived from recycled resources into our products while maintaining consistency in performance and quality."

Tony Wibbeler, CEO, Bolder Industries, said, "Our collaboration demonstrates that a traceable, mass-balance approach to tyre-to-tyre circularity is not only achievable, but it's ready to scale inside a premium manufacturing environment, meeting real performance and certification requirements at every step. This is the kind of progress the industry has been working toward for many years."

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