Expanding its offering for the passenger vehicle segment, Bridgestone India introduced its next-generation tyre - Bridgestone STURDO – whose special tread compound extends the tyre life by up to 29 percent and improves ride quality on uneven roads. 

Available in 27 sizes ranging from 12” to 16” with multiple variants, the new tyre caters to the Hatchbacks, Sedans and certain CUVs market.

The STURDO is made of a special tread compound with string reinforcement, enhancing the tyre’s wear-resistant properties, and resulting in longer life. With its large centre blocks with 3D tread grooves, the STURDO gets the utmost grip for better driving safety, even on the wettest roads

“Bridgestone has globally been on the forefront of tyre technology, and this is now showcased in India through our new offering in the passenger car segment- Bridgestone STURDO. Sturdo has up to 29 percent longer tyre life and is beneficial to the end user from the perspective of economics of owing the tyres. 

Bridgestone currently holds a leading stance in the market, and we are confident that this latest offering will further boost our positioning.” Said Parag Satpute, Managing Director, Bridgestone India. “Sturdo is an example of Bridgestone’s commitment to ‘Atmanirbhar Bharat’. Our continued consumer centric focus aimed at offering the best mobility solutions to the vast and fast developing Indian market matching the best global standards”.

“The Sturdo tyre range will be available across all our 3000+ dealers and sub dealers pan India. Tyre customers in these markets can now benefit from the latest in tyre technology. Bridgestone STURDO – the name is directly derived from the benefits it offers to the end user- i.e. Sturdiness and Durability. This product is a result of careful research and analysis and combines a solution for the most prominent need of Indian consumers: longevity of the product, leading to cost efficiencies of their purchase," said Rajarshi Moitra, Chief Commercial Officer, Bridgestone India.

“Sturdo’s positioning is around longer tyre life, which creatively has been executed as ‘Zamana Badal Jayega, Bridgestone Sturdo chalta hi jayega’ in our campaign As a company focused on providing solutions for the journeys, with Bridgestone STURDO we are addressing the basic question of “Kitna lamba Chalega” directly underlining the longevity of the product and thus, cost benefits over longer term for the consumers. This reinforces the core properties of Bridgestone Sturdo and we are confident that customers will connect with it. The Sturdo launch is being backed by multilingual digital and traditional marketing initiatives.” said Deepak Gulati, Chief Marketing & Innovation Officer, Bridgestone India.

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NEXEN TIRE has broadened its original equipment (OE) supply for KIA’s strategic models, reinforcing its collaboration with the automaker. The company now provides its premium N’FERA Supreme S tyres for the KIA EV6 produced in Georgia, US, extending its existing supply beyond Korean and export markets. Designed for EVs, this tyre delivers a quiet, stable ride with low rolling resistance and is already featured on KIA’s EV3, EV4 and other flagship models, showcasing NEXEN’s advanced EV tyre technology.

Additionally, NEXEN TIRE has expanded OE supply of its ROADIAN HTX2 – previously for KIA’s Tasman in Latin America – to domestic Korean, Middle Eastern and European markets. Built for SUVs and light trucks, this tyre combines durability, off-road capability and smooth on-road performance.

With OE tyres now supplied across KIA’s full EV range – from EV3 to EV9 – NEXEN TIRE solidifies its position as a key partner in the global shift towards electrification.

John Bosco (Hyeon Suk) Kim, CEO, NEXEN TIRE, said, “This expanded OE supply reflects the deepening of our strategic partnership with KIA and reinforces our position in key global markets, including North America. By providing advanced tyre solutions for a wide range of vehicles – from electric cars to pickup trucks – we are demonstrating the breadth of our technological capabilities. NEXEN TIRE will continue to strengthen its collaborations with global automakers as we lead innovation in next-generation mobility.”

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Continental has been named ‘Germany's Quality Winner 2025’ in the car tyre category, an award presented by the German Institute for Service Quality (DISQ) and n-tv. This recognition, based on a survey of nearly 45,000 customer evaluations across 560 brands, highlights Continental's commitment to excellence.

Quality is a priority at every stage – from development to production. New tyre models undergo rigorous real-world and virtual testing at Continental’s global facilities, including advanced simulations at the Contidrom near Hannover, ensuring performance across diverse conditions while minimising material use.

Manufacturing follows strict standards, with high-grade materials, automated processes and thorough inspections. Customer feedback and market insights further drive continuous improvement.

Continental’s excellence is also proven in independent tests. The SportContact 7 dominated eight 2025 evaluations, winning seven times (including ADAC and AUTO BILD sportscars), while the PremiumContact 7 triumphed in Tyre Reviews’ summer tyre test. These achievements reinforce Continental’s reputation for superior quality and innovation.

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Vaculug, Europe’s largest independent retreader producing high-quality OTR and truck retread tyres for fleets across the UK and Europe, has launched the ZEXY Range, a bold new line of versatile tyres designed for performance and durability, at the 2025 Road Transport Expo (RTX) last week.

Engineered to tackle every road condition, the ZEXY Range promises unmatched reliability for drivers seeking top-tier performance. Whether for long-haul journeys or urban commutes, the collection offers a tyre suited to every need.

More details about the ZEXY Range are available on the company’s official website.

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Michelin has introduced its new X Multi Z2 all-position tyre in sizes 11R22.5 and 295/75R22.5, engineered for food logistics, urban delivery and transit operations. This regional tyre delivers durability and reliable traction in harsh weather, helping fleets maintain efficiency without increasing costs.

SmartWay-verified and 3PMSF-rated, the X Multi Z2 offers 20 percent more mileage and 17 percent lower rolling resistance than its predecessor, the XZE2. These gains come from Michelin’s Regenion technology, which enhances tread efficiency for long-lasting traction. The tyre also features Powercoil technology for improved casing durability, ensuring dependable performance throughout its lifespan. Designed for cost-conscious fleets, the X Multi Z2 balances performance and economy for mission-critical operations.

Pierluigi Cumo, VP – B2B Marketing, Michelin North America, Inc, said, “In the high-stakes world of delivery and logistics, your schedule is only as reliable as your tyres. The Michelin X Multi Z2 tyre is designed to help regional fleets achieve promised deliveries. Urban mobility and logistics thrive on precision, and Michelin X Multi Z2 tyres are the foundation that can keep fleets moving when every minute matters. Michelin's track record speaks for itself delivering on its promise of unmatched quality and endurance in every product it creates. When performance is non-negotiable and reliability is essential, Michelin stands as the benchmark of quality the world drives on.”

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