Bridgestone Americas, Inc. has announced that six Olympians and Paralympians from the United States and Canada have joined its global roster of athlete ambassadors on the road to the Olympic and Paralympic Winter Games Beijing 2022.

The United States’ Dani Aravich (Para Nordic skiing), Brittany Bowe (speedskating), Nathan Chen (figure skating), Elana Meyers Taylor (bobsled) and Mike Schultz (Para snowboarding) and Canada’s Mark McMorris (snowboarding) are the newest members of the Team Bridgestone family, the company said in a release.

Paolo Ferrari, President and CEO, Bridgestone Americas, said “Bridgestone is committed to improving the way people move, live, work and play by creating new value for society and our customers, and this carries into our support of the world’s greatest athletes as a Worldwide Olympic and Paralympic Partner. We are proud to help these incredible Team Bridgestone athletes chase their dreams at the highest level of sport, as well as partner with them to demonstrate our shared belief that creating a positive and lasting impact in our communities is what really matters.”

Bridgestone is a partner of the U.S. Olympic and Paralympic Committee (USOPC) and the Canadian Olympic Committee (COC) through 2024. The upcoming Olympic and Paralympic Winter Games mark the fourth consecutive Games where the company has supported a roster of Team Bridgestone athlete ambassadors, the release added.

The six winter athletes from North America join France’s Pierre Vaultier (snowboard), Japan’s Akira Kano (Para alpine skiing) and Takeshi Suzuki (Para alpine skiing), the women’s ice hockey athletes of the Japanese Olympic Team, known as Smile Japan, Poland’s Maciej Kot (ski jumping), Australia’s Tess Coady (snowboard) and more on the company’s global roster of Team Bridgestone athlete ambassadors.

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The Yokohama Rubber Co., Ltd. is set to appear at the Aircraft Interiors Expo 2026 in Hamburg, Germany, collaborating with its American sales arm, Yokohama Aerospace America, Inc. This premier trade fair, running from 14 April over three days at Hamburg Messe, will host over 450 exhibitors from around the globe, all showcasing cutting edge cabin products, materials and technological innovations.

Visitors to the Yokohama booth will encounter a full range of aircraft lavatory solutions, including a prototype unit designed for wheelchair access and retrofit kits intended for existing restrooms. Those kits bring touchless operation to flush switches and faucets, thereby boosting accessibility. By targeting plane makers, airlines and maintenance firms, the company hopes to strengthen sales of its interior offerings.

Yokohama Rubber ranks among Japan's foremost aerospace suppliers. Since the 1980s, it has produced and sold numerous commercial jet components like lightweight composite lavatory modules, potable water tanks, onboard stairways, thermal insulation and honeycomb panels. Having delivered roughly 17,000 lavatory modules for Boeing 737 and 757 aircraft, the firm continues to supply replacement parts for those units and also crafts custom-made components for airline retrofit projects.

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Petlas Tire Corporation has introduced the PtxMD51, an L-5 type tyre specifically engineered for underground mining loaders and trucks operating under severe service conditions. This new addition expands the company’s off-the-road product range to address the most demanding mining environments.

Built with an extra deep tread and an all-steel radial construction, this tyre excels where wear, impact and cut risks are consistently high. Its specially developed tread compound offers strong resistance to cuts and chips, while the reinforced structure, combining steel belts with a radial steel carcass, delivers high impact resistance under heavy loads and harsh operating conditions. A solid centre structure further boosts durability and resistance.

To maintain stability and traction, shoulder grooves are incorporated into the design, ensuring reliable performance in underground operations. With the PtxMD51, Petlas continues to strengthen its portfolio for high-risk, heavy-duty applications where durability, safety and cost efficiency remain essential priorities.

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Lazada, a major e-commerce player in Southeast Asia, has entered a strategic collaboration with Michelin to transform how drivers buy tyres online. By merging digital commerce capabilities with Michelin’s mobility expertise, the partnership seeks to improve operational efficiency, build consumer confidence and simplify the entire purchasing process across the region.

A pilot programme will launch in Thailand during the first quarter of 2026, featuring a dedicated Michelin flagship store on LazMall. From there, the initiative will extend to other Southeast Asian markets. The companies plan to co‑invest in a framework that streamlines tyre buying on LazMall by incorporating Michelin’s authorised distributors into Lazada’s ecosystem. This integration supports better inventory control, guarantees product authenticity and widens customer reach. Educational campaigns promoting road safety and proper tyre maintenance are also part of the plan.

As part of the agreement, Michelin will onboard its authorised local partners and distributors onto Lazada’s platform, giving them access to Lazada’s regional customer base. Lazada will further support Michelin’s loyalty efforts through its membership programme, bridging offline and online interactions. This aligns with Michelin’s broader offline‑to‑online strategy while reinforcing product authenticity and service quality for drivers throughout the region.

Varitha Kiatpinyochai, CEO, Lazada Thailand, said, “This partnership with Michelin reflects Lazada’s commitment to building a high-trust premium eCommerce platform that goes beyond transactions. By combining Michelin’s global leadership in mobility and safety with Lazada’s technology, logistics and regional know-how, we are creating a more integrated journey that gives consumers greater confidence, convenience and peace-of-mind.”

Paul Perriniaux, Vice President for Sales, B2C, Michelin Asia Pacific, said, “This partnership lets us deliver that promise digitally: clear guidance, authentic products and seamless after sales support, all anchored in Michelin’s vision for safer, long-lasting and more sustainable mobility. By working with Lazada, we will shape a meaningful, end to end journey that puts consumers first – before, during, and long after their purchase.”

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HS HYOSUNG ADVANCED MATERIALS was honoured at the sixth Endangered Species Day ceremony, which took place on 1 April 2026 at the Chollipo Arboretum in Taean. The company received a certificate recognising its sponsorship of endangered species conservation. This annual event, organised by the National Institute of Ecology, has been running since 2021 with the goal of increasing public awareness about the protection of threatened species. The institute also runs a special recognition programme that celebrates corporate contributions to conservation efforts.

Since signing an agreement with the National Institute of Ecology in 2022, HS HYOSUNG ADVANCED MATERIALS has been acknowledged for its ongoing commitment to preserving biodiversity. The firm planted 2,000 specimens of Veronica pusanensis, a Class II endangered wild plant and has been listed as an official conservation sponsor since 2023. The company has also focused on safeguarding essential pollinators like bees. In 2023, it created a pollinator garden at the Mulbeodeul Ecological Experience Learning Center in Seocheon, followed by another in 2024 at the Ulsan Climate Crisis Response Education Center, where nectar rich plants such as canola and buckwheat help sustain bee populations and reproduction.

Additionally, the company tackles threats to biodiversity through regular removal of invasive species. Since 2023, it has annually cleared harmful plants including Sicyos angulatus and Humulus japonicus from Yubu Island in Seocheon, a UNESCO World Natural Heritage site. These persistent efforts demonstrate a holistic approach to protecting both flora and fauna, from endangered wild plants to critical pollinators, while also managing ecological threats to preserve natural heritage areas.

An ESG official from HS HYOSUNG ADVANCED MATERIALS said, “We are honoured to receive this recognition for our efforts in endangered species conservation. We will continue to work closely with the National Institute of Ecology to further expand and strengthen our conservation initiatives.”

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