Bridgestone Partners With Lamborghini To Develop Run-Flat All-Terrain Tyre For Huracán Sterrato
- By TT News
- January 19, 2023
Bridgestone has been chosen as the exclusive tyre partner for the new Lamborghini Huracán Sterrato, providing all-terrain and winter fitments for the super sports car equipped with a V10 engine and all-wheel drive powertrain. Specifically designed for the engineering requirements of the Lamborghini Huracán Sterrato, the new Bridgestone Dueler All-Terrain AT002 tyre offers drivers maximum on-road and off-road performances. Bridgestone’s partnership with Lamborghini is part of the company’s vision to provide customer and social value as a sustainable solutions company.
Bridgestone claims that the tyre’s bespoke polymers, patterns and tyre technologies have been developed to enhance the all-terrain capabilities of the sports car and maximise the thrill and fun of driving on and off the asphalt behind the wheel.
The custom-developed Bridgestone Dueler All-Terrain AT002 tyres are an exclusive fit for the Lamborghini Huracán Sterrato. According to the tyre company, just like the all-terrain supercar, Bridgestone’s all-terrain tyre delivers several unique features. It features Run-Flat Technology (RFT), supporting drivers to continue driving safely even after a puncture – for 80 km at 80kph with zero-bar pressure. Bridgestone states that this offers drivers unique peace of mind when out on roads.
The Dueler All-Terrain AT002 is also designed to provide versatile top performances wherever the Lamborghini Huracán Sterrato goes, irrespective of terrain. This way, the tyre delivers enjoyment through fun and easy driving in all conditions, matching the sports car’s DNA, as per Bridgestone.
Developed and manufactured in Europe, the Bridgestone Dueler All-Terrain AT002 includes a new tyre compound designed to optimise grip, with a specific shoulder integrated for additional grip in deep gravel and mud. The tyre company claims that meanwhile, the tread pattern on the tyre has also been optimised for the best possible handling and high-speed performance, without compromising off-road grip.
Sharing his thoughts, Steven De Bock, Vice President – Consumer Replacement and OE at Bridgestone EMIA, commented, “With the Dueler All-Terrain AT002, Bridgestone has created a bespoke tyre that perfectly complements the high-speed all-terrain concept of the Lamborghini Huracán Sterrato. We’ve created a tyre that is just as capable at high speeds on asphalt as it is when driving off-road, providing high-speed stability and off-road capability, rising to meet a completely different set of challenges on mud, gravel and demanding terrains.”
The custom-designed Bridgestone Dueler All-Terrain AT002 tyres are available in two dimensions – 235/40 ZR19 (96Y) XL RFT for the front wheels and 285/40 ZR19 (107Y) XL RFT for the rear. According to the tyre company, the Bridgestone Blizzak LM005 will also be available as an aftersales winter option for the Lamborghini Huracán Sterrato, available in 235/40 R19 96Y XL and 285/40 R19 107Y XL sizes.
Tegeta Green Planet And Shine Energy Inspire Eco-Responsibility In Young Learners
- By TT News
- May 23, 2026
Tegeta Green Planet and Shine Energy, both affiliated with Tegeta Holding, have launched a joint educational initiative to raise environmental awareness and a sense of responsibility among young people. The project addresses modern challenges such as environmental protection and sustainable development.
Company representatives are visiting schools across Tbilisi to hold informational meetings, presentations and workshops. The programme begins with presentations, followed by interactive games and activities designed to help students retain the information. At the end of each session, participants receive symbolic gifts and prizes as motivation.
Tegeta Green Planet focuses on teaching students the principles of specific waste management, including how to properly handle used tyres, batteries and oils. The sessions explain why proper waste management is essential for environmental protection and how it connects to the circular economy. Meanwhile, Shine Energy educates young people on the importance of energy, its everyday use and why developing renewable and sustainable energy resources is crucial.
The initiative is not limited to schools. In the near future, both organisations will expand their efforts to universities, aiming to broaden awareness about environmental protection, waste management and energy efficiency. The ultimate goal is to foster environmentally responsible attitudes among the younger generation, helping build a more sustainable and conscious society.
Zeon Earns Top Supplier Engagement Rating From CDP For First Time
- By TT News
- May 22, 2026
Zeon has been recognised as a Supplier Engagement Leader in the 2025 Supplier Engagement Assessment (SEA) conducted by CDP, a United Kingdom-based international environmental nonprofit organisation. This achievement represents the first time the company has received the highest possible rating in this assessment.
The evaluation measures how corporations address climate change within their supply chains, focusing on responses to the CDP Climate Change Questionnaire across five critical areas. These include governance, emissions targets, Scope 3 emissions management, risk management and overall supplier engagement strategies.
Zeon earned the top rating for its efforts to reduce greenhouse gas emissions through supplier collaboration, a group-wide initiative, alongside continuous dialogue maintained via procurement activities. Guided by its philosophy of contributing to planetary preservation and human prosperity, Zeon remains committed to sustainable management. The company reaffirmed that it will continue working with suppliers and other stakeholders to tackle climate change and meet societal expectations.
WACKER Announces Price Hike For Resins, Dispersions And Dispersible Polymer Powders
- By TT News
- May 22, 2026
German chemical group WACKER has announced a price increase of up to 15 percent for its resins, dispersions and dispersible polymer powders produced at its European and US facilities. The adjustment takes effect on 1 June 2026, or as existing customer contracts permit. The move is designed to allow the company’s Polymers division to maintain high product quality, deliver technological innovations and provide superior customer service and technical support. It will also support investments aimed at securing future growth in key markets.
Rising costs for raw materials and logistics have forced the pricing measure, with the Polymers division being particularly affected. The recent conflict in the Middle East has caused significant disruptions across global commodity markets. As a direct result, prices for energy, raw materials and transportation have climbed sharply.
Despite the increase, WACKER remains focused on sustaining its commitment to customer support and long-term capability. The company underscored that the adjustment is necessary to continue meeting market demands while ensuring operational stability and future-oriented development across its focus markets.
- Pirelli North America
- Closed-Loop Tyre Recycling Initiative
- Tire Recycling Foundation
- Bolder Industries
Pirelli North America Launches First Closed-Loop Tyre Recycling Initiative
- By TT News
- May 22, 2026
Pirelli North America has launched its first closed-loop circular recycling initiative, marking a significant step in the company’s broader strategy to increase recycled and bio‑based content in its tyre production. The project has received the Tire Recycling Foundation’s Value Chain Collaboration Award.
The programme recovers scrap tyres generated during Pirelli’s own North American manufacturing process. These materials are sent to Bolder Industries, which applies ISCC PLUS‑certified pyrolysis technology to produce BolderBlack recovered carbon black. Pirelli then reintroduces this material into new tyre production at its North American facilities, partially replacing virgin carbon black. The effort is part of a wider Pirelli plan to expand such industrial ecosystems across the group’s production network, aiming to valorise waste by reintegrating recovered materials into tyre manufacturing.
Beyond the award, the initiative reflects Pirelli’s broader circularity approach, which includes ongoing work to boost recycled and bio‑based material usage. The company targets over 80 percent bio‑based and recycled content in its best‑performing products and forty percent in total production by 2030.
Claudio Zanardo, CEO, Pirelli North America, said, "The Rome plant is one of the most technologically advanced manufacturing facilities in Pirelli. This initiative reflects an approach focused on increasing the use of recovered materials within existing production processes. It is part of a broader effort to gradually integrate raw materials derived from recycled resources into our products while maintaining consistency in performance and quality."
Tony Wibbeler, CEO, Bolder Industries, said, "Our collaboration demonstrates that a traceable, mass-balance approach to tyre-to-tyre circularity is not only achievable, but it's ready to scale inside a premium manufacturing environment, meeting real performance and certification requirements at every step. This is the kind of progress the industry has been working toward for many years."


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