Bridgestone Corporation is a key contributor to the smooth running of the Paris 2024 Olympic and Paralympic Games, supplying a range of tyres, automotive services, and performance products. As an official worldwide partner, Bridgestone is committed to enhancing the experience of athletes, staff, fans, and visitors throughout the Games.

Bridgestone Tyres Keep the Fleet Moving

As the official tyre supplier, Bridgestone is equipping over 1,000 vehicles in the Paris 2024 fleet provided by Toyota. This includes the new Bridgestone Turanza 6 and Alenza 001 tyres, featuring the company’s advanced ENLITEN technology. ENLITEN optimises performance, durability, and sustainability through cutting-edge materials and design. This focus ensures Bridgestone delivers premium tyres that meet customers’ evolving needs and the future mobility landscape, particularly electric vehicles (EVs).

“The Olympic and Paralympic Games are powerful platforms that unite and inspire people worldwide through emotion and performance,” said Laurent Dartoux, Management Board Chair and Group President, Bridgestone Europe Middle East and Africa (BSEMEA). “The objectives of the Olympic and Paralympic movements closely align with Bridgestone’s mission, ‘Serving Society with Superior Quality’, and our vision to create a more sustainable world for future generations. Through our support for Paris 2024, we promote and demonstrate our shared values to our employees, communities, and customers.”

Bridgestone also supplies high-performance motorcycle tyres for over 20 motorcycles supporting road course events, including a prototype Kawasaki hydrogen motorcycle. Additionally, over 36 Bridgestone-owned Speedy and First Stop service centres will be on call during the Games to maintain the fleet and service athletes’ and visitors’ vehicles. These centres will provide tyre checks and related services for the nearly 3,000 cars operating at the Olympic and Paralympic Games. Speedy will also offer glass repair and replacement services.

Prioritising Road Safety for Paris 2024 Drivers

Bridgestone promotes road safety through an e-learning module for the nearly 4,000 volunteer drivers piloting the Paris 2024 fleet. The training highlights the crucial role tyres play in vehicle safety and performance and offers tyre care tips for maintaining proper inflation and checking tread depth.

“Bridgestone has driven innovation for nearly a century, and we continue to build on that legacy today through advanced tyre technologies and beyond,” added Dartoux. “We are proud to support Paris 2024 athletes and operations with products, services, and solutions where our technological know-how can help. It demonstrates our commitment to more sustainable premium performance because what matters is that we enable all people to perform at their best for generations to come.”

Collaboration for Sustainable and Accessible Transportation

Bridgestone, in addition to supporting the 100 percent electric Toyota fleet, is providing tyre fitments for a significant portion of Toyota’s hydrogen-powered and inclusive mobility offerings. This collaborative effort includes supplying tyres for 500 hydrogen-fueled Toyota Mirai Fuel Cell Electric Vehicles (FCEVs), two hydrogen-powered FCEV buses, and 250 Toyota zero-tailpipe emission electric Accessible People Movers (APMs) that will transport athletes, staff, and fans during the Games. APMs are specifically designed for people with physical disabilities and feature Bridgestone Ecopia EP150 tyres for a comfortable ride and low rolling resistance, maximising fuel efficiency.

Bridgestone is also supplying over 600 bicycles for alternative, non-motorised transportation. Partnering with Decathlon, a French sporting goods manufacturer and Official Partner of Paris 2024, these bicycles will be available across venues and the Olympic and Paralympic Village for athletes, volunteers, and staff for convenient and efficient transportation. After the Games, Bridgestone will partner with the City of Paris to donate approximately 500 bicycles to local community organisations.

High-Performance Sports Equipment for Olympians and Paralympians

Bridgestone’s innovation and premium performance extend beyond tyres, with a presence at the Paris 2024 men’s and women’s golf events. Bridgestone is providing approximately 3,500 high-performance golf balls for use on the practice range, supporting numerous professional golfers using Bridgestone golf balls who have qualified for the Olympic Games.

Bridgestone’s commitment extends to the Paralympic Games, where adaptive athletes from the United States and Japan use Bridgestone rubber and equipment during competitions. Bridgestone engineers have leveraged their tyre and rubber technology expertise to explore applications for various paralympic sports. These innovations include using Bridgestone tyre rubber for gloves, wheelchair hand rims, prosthetic running blades, spike plates, and wheelchair tyres.

Bridgestone’s work with global athletes aims to inspire people of all backgrounds and abilities to overcome challenges and chase their dreams. As Team Bridgestone brand ambassadors, Bridgestone partners with 40 Olympians, Paralympians, and aspiring athletes.

Bridgestone’s support for the Olympic and Paralympic Games aligns with the Bridgestone E8 Commitment, which embodies eight core values: energy, ecology, efficiency, extension, economy, emotion, ease, and empowerment. The E8 Commitment guides Bridgestone’s efforts to create a more sustainable world.

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A new partnership between Pirelli and Aston Martin will integrate Pirelli's pioneering Cyber Tyre technology into the British ultra-luxury brand's future vehicles. This system represents a significant technological advancement as the first of its kind capable of gathering real-time data from sensors embedded directly within the tyre's tread. These sensors feed information to Pirelli's proprietary software and algorithms, which then communicate seamlessly with the vehicle's electronic architecture.

This integration, developed in cooperation with Bosch Engineering, allows the car's main dynamic control systems, including ESP, ABS and traction control, to receive and utilise a comprehensive set of precise tyre data that was previously unavailable. By processing this information, an electronic control unit can optimise the vehicle's dynamics, enhancing both performance and safety. The collaboration underscores a shared commitment to innovation in the ultra-luxury performance sector. The adoption of the Cyber Tyre system marks a notable step forward in Aston Martin's pursuit of class-leading capabilities, leveraging detailed, real-time insights to refine the driving experience.

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The latest data from the German rubber industry highlights severe challenges at the domestic location are compelling companies to fulfil local demand primarily through their foreign production facilities, according to the German Rubber Industry Association (wdk).

A recent business climate index indicates a slight improvement in industry sentiment for the second half of 2025. However, wdk President Michael Klein sharply contradicts this optimism, stating that the data reveals a far grimmer reality. He emphasises that critical performance indicators – including revenue, sales, employment and production – are all showing deeply negative results for the domestic market, underscoring a troubling exodus of manufacturing from its core German base.

Klein has acknowledged the federal government's pledge to launch an ‘autumn of reforms’ as a positive signal. Nevertheless, he insists these measures must urgently deliver tangible relief and cost reductions for industrial companies of all sizes. He argues that what is needed most is a decisive and rapid approach to the promised reduction in bureaucracy, stressing that only verifiable results, not further promises, will count towards improving the competitiveness of the German industrial location.

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Chinese tyre manufacturer Sailun Group has begun construction on a new USD-1-billion tyre facility in Egypt. The plant is situated within the Sokhna integrated industrial zone, part of the Suez Canal Economic Zone (SCZONE). This investment, one of the largest Chinese industrial projects in Egypt, was officially launched at a ceremony attended by SCZONE General Authority Chairperson Walid Gamal El-Din.

The expansive 350,000-square-metre factory will be developed in three phases over a three-year period. The initial phase is scheduled to become operational in 2026, with a planned production capacity of three million passenger car tyres and 600,000 truck and bus tyres annually. This first stage is expected to generate 1,500 new jobs. Upon full completion, the facility's total output is projected to surpass ten million tyres each year.

As a global leader in tyre manufacturing with an extensive international sales network, Sailun Group will utilise this new factory as a strategic hub. The facility is designed to meet rising demand within the local Egyptian market while also creating substantial opportunities for export to regional and international markets.

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With the rise of electric vehicles reducing exhaust emissions, attention is shifting to non-exhaust emission like Tyre and Road Wear Particles (TRWP). These microscopic particles, generated from tyre and road surface friction, are a growing environmental concern and will be addressed in the upcoming Euro 7 emissions standard. To tackle this challenge, Nynas has joined a major research consortium coordinated by the Royal Institute of Technology (KTH), alongside Volvo Cars, Scania and the Karolinska Institute.

The project aims to close a significant scientific knowledge gap by thoroughly investigating the formation, characteristics and environmental impact of TRWP. Nynas contributes a unique dual perspective to this interdisciplinary effort, bringing deep expertise in both tyre rubber compounds and bitumen-based road materials. Pär Nyman, Technical Manager – Tyre & Chemical Industries, Nynas, represents the company in the project alongside the company’s Chief Scientist, Dr Xiaohu Lu, who brings extensive expertise in bitumen and asphalt to the collaboration. A key focus will be understanding how different materials contribute to wear mechanisms.

The research scope extends beyond particle analysis to include measuring the rolling resistance of various tyre and bitumen combinations, a parameter directly linked to vehicle energy efficiency and greenhouse gas emissions. By uniting industry and academia, this collaboration is poised to drive innovation and set new benchmarks in sustainable mobility research.

Pär Nyman, Technical Manager – Tyre & Chemical Industries, Nynas, said, “While Sweden lacks domestic tyre manufacturers, Nynas' research capabilities fill that gap by providing foundational insight into the chemistry and physics behind TRWP generation. Nynas' rubber and asphalt labs are at the heart of this contribution. One of the core insights driving this initiative is that wear particles cannot be fully understood by analysing tyres or roads in isolation. It's the interaction – the system – that matters. By studying both tyre composition and road structure, the project aims to develop a holistic view of TRWP formation, dispersion and toxicity. At Nynas, we are excited to contribute our unique knowledge of materials to help solve an important challenge for both the environment and human health. Through collaboration and scientific inquiry, we aim to pave the way for cleaner roads and cleaner air – one particle at a time.”

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