Bridgestone Corporation is a key contributor to the smooth running of the Paris 2024 Olympic and Paralympic Games, supplying a range of tyres, automotive services, and performance products. As an official worldwide partner, Bridgestone is committed to enhancing the experience of athletes, staff, fans, and visitors throughout the Games.

Bridgestone Tyres Keep the Fleet Moving

As the official tyre supplier, Bridgestone is equipping over 1,000 vehicles in the Paris 2024 fleet provided by Toyota. This includes the new Bridgestone Turanza 6 and Alenza 001 tyres, featuring the company’s advanced ENLITEN technology. ENLITEN optimises performance, durability, and sustainability through cutting-edge materials and design. This focus ensures Bridgestone delivers premium tyres that meet customers’ evolving needs and the future mobility landscape, particularly electric vehicles (EVs).

“The Olympic and Paralympic Games are powerful platforms that unite and inspire people worldwide through emotion and performance,” said Laurent Dartoux, Management Board Chair and Group President, Bridgestone Europe Middle East and Africa (BSEMEA). “The objectives of the Olympic and Paralympic movements closely align with Bridgestone’s mission, ‘Serving Society with Superior Quality’, and our vision to create a more sustainable world for future generations. Through our support for Paris 2024, we promote and demonstrate our shared values to our employees, communities, and customers.”

Bridgestone also supplies high-performance motorcycle tyres for over 20 motorcycles supporting road course events, including a prototype Kawasaki hydrogen motorcycle. Additionally, over 36 Bridgestone-owned Speedy and First Stop service centres will be on call during the Games to maintain the fleet and service athletes’ and visitors’ vehicles. These centres will provide tyre checks and related services for the nearly 3,000 cars operating at the Olympic and Paralympic Games. Speedy will also offer glass repair and replacement services.

Prioritising Road Safety for Paris 2024 Drivers

Bridgestone promotes road safety through an e-learning module for the nearly 4,000 volunteer drivers piloting the Paris 2024 fleet. The training highlights the crucial role tyres play in vehicle safety and performance and offers tyre care tips for maintaining proper inflation and checking tread depth.

“Bridgestone has driven innovation for nearly a century, and we continue to build on that legacy today through advanced tyre technologies and beyond,” added Dartoux. “We are proud to support Paris 2024 athletes and operations with products, services, and solutions where our technological know-how can help. It demonstrates our commitment to more sustainable premium performance because what matters is that we enable all people to perform at their best for generations to come.”

Collaboration for Sustainable and Accessible Transportation

Bridgestone, in addition to supporting the 100 percent electric Toyota fleet, is providing tyre fitments for a significant portion of Toyota’s hydrogen-powered and inclusive mobility offerings. This collaborative effort includes supplying tyres for 500 hydrogen-fueled Toyota Mirai Fuel Cell Electric Vehicles (FCEVs), two hydrogen-powered FCEV buses, and 250 Toyota zero-tailpipe emission electric Accessible People Movers (APMs) that will transport athletes, staff, and fans during the Games. APMs are specifically designed for people with physical disabilities and feature Bridgestone Ecopia EP150 tyres for a comfortable ride and low rolling resistance, maximising fuel efficiency.

Bridgestone is also supplying over 600 bicycles for alternative, non-motorised transportation. Partnering with Decathlon, a French sporting goods manufacturer and Official Partner of Paris 2024, these bicycles will be available across venues and the Olympic and Paralympic Village for athletes, volunteers, and staff for convenient and efficient transportation. After the Games, Bridgestone will partner with the City of Paris to donate approximately 500 bicycles to local community organisations.

High-Performance Sports Equipment for Olympians and Paralympians

Bridgestone’s innovation and premium performance extend beyond tyres, with a presence at the Paris 2024 men’s and women’s golf events. Bridgestone is providing approximately 3,500 high-performance golf balls for use on the practice range, supporting numerous professional golfers using Bridgestone golf balls who have qualified for the Olympic Games.

Bridgestone’s commitment extends to the Paralympic Games, where adaptive athletes from the United States and Japan use Bridgestone rubber and equipment during competitions. Bridgestone engineers have leveraged their tyre and rubber technology expertise to explore applications for various paralympic sports. These innovations include using Bridgestone tyre rubber for gloves, wheelchair hand rims, prosthetic running blades, spike plates, and wheelchair tyres.

Bridgestone’s work with global athletes aims to inspire people of all backgrounds and abilities to overcome challenges and chase their dreams. As Team Bridgestone brand ambassadors, Bridgestone partners with 40 Olympians, Paralympians, and aspiring athletes.

Bridgestone’s support for the Olympic and Paralympic Games aligns with the Bridgestone E8 Commitment, which embodies eight core values: energy, ecology, efficiency, extension, economy, emotion, ease, and empowerment. The E8 Commitment guides Bridgestone’s efforts to create a more sustainable world.

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Sri Trang Agro-Industry Public Company Limited (STA) has been named a Sustainability Yearbook Member in the Auto Components category for the first time. The recognition took place on 11 May 2026 at the S&P Global Sustainability Yearbook Distinction Ceremony hosted by S&P Global at the Eastin Grand Hotel Phayathai, where Thai companies featured in the Sustainability Yearbook 2026 were celebrated. From over 9,200 firms assessed in the 2025 Corporate Sustainability Assessment (CSA), only 848 earned Yearbook membership.

STA’s inclusion highlights its strengths in the Social Dimension, particularly human rights, occupational health and safety and employee development. Environmentally, the company has committed to achieving net zero greenhouse gas emissions by 2050, with a short-term target of reducing Scope 1 and 2 emissions per product unit by 10 percent by 2026, compared to the 2021 baseline.

The S&P Global assessment reaffirms STA’s leadership in the integrated rubber industry under its Sri Trang Green Rubber vision. The company drives product quality while managing environmental, social, governance and emerging risks, thereby creating stakeholder value and strengthening trust among partners and consumers.

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American tyre brand General Tire has released a new all-season tyre aimed at drivers who refuse to compromise between on-road precision and off-road toughness. The Grabber Cross A/S achieves this balance by marrying an unusually stiff tread pattern with a rubber mix explicitly formulated to resist cutting and chunking on harsh terrain.

For drivers who spend time on rocky or uneven terrain, the tyre’s hexagonal tread blocks deliver grip through sharp biting edges, while chamfered groove edges further boost off-road traction. A highly resistant crossover compound protects against tread damage on rough ground. Meanwhile, transverse and longitudinal sipes carved into the blocks provide wet and snowy road grip, and an open shoulder design rapidly channels water away to prevent aquaplaning. On dry roads, internal support elements between the blocks create an extra-stiff tread that distributes pressure evenly, allowing precise steering and sustained high-speed running without sacrificing mileage. Importantly, that stiffness does not come at the cost of comfort, as the tyre also delivers low rolling noise and a smooth ride.

Certified for winter use, the Grabber Cross A/S carries both the M+S marking and the three-peak mountain snowflake symbol, the latter being mandatory in Germany and France since 2024. General Tire offers the model in 44 sizes spanning 16 to 22 inches in diameter, with top speed approvals reaching 240 kmph depending on the size. The tyre fits a broad range of two- and four-wheel-drive vehicles, including popular SUVs such as the VW Tiguan, KIA Sorento, Ford Kuga, Mazda CX 90 and Volvo XC90. An ‘EV Compatible’ sidewall logo also confirms its readiness for electric vehicles.

The Grabber Cross A/S is now reaching dealer shelves and service centres. According to the EU tyre label, this all-season 4x4 tyre earns a rolling resistance rating of C or D, a wet grip score of C and a B classification for rolling noise – positioning it as a versatile option for SUV and EV owners who want one tyre for all seasons.

Matthias Bartz, Business Development Manager for General Tire in Europe, the Middle East and Africa, said, "The Grabber Cross A/S is General Tire's entry into a new product segment. The tyre is designed for high speeds on fast roads but also offers excellent off-road performance in challenging terrain. With our extensive size portfolio, we can offer tyres for about 85 percent of the most popular crossover SUVs.”

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Portronics has launched a compact portable tyre inflator named the Vayu Nano, designed specifically to address the space constraints faced by bicycle and motorcycle commuters. Weighing just 185 grammes, the device easily fits into a jacket pocket, small bag or scooter storage compartment. Its matte-black finish and short 7.5-centimetre air hose make it suitable for two-wheelers and minor pressure top-ups rather than inflating car tyres from scratch.

The Vayu Nano delivers up to 120 PSI, sufficient for motorcycles requiring around 45 PSI, bicycles needing approximately 35 PSI and standard sports balls. It can fill a tyre from zero to 35 PSI in under five minutes. A digital display shows pressure in PSI or BAR alongside a battery indicator, while preset modes for various inflatables and a manual custom setting are included. An auto shut-off function stops the device once the target pressure is reached to prevent over-inflation.

Power comes from a dual 600 mAh battery setup with USB-C charging, allowing use with existing phone chargers or power banks. A built-in LED light features an SOS mode for low-light conditions. Priced at INR 4,999, the Vayu Nano is available at a launch price of INR 2,999. It comes with a 12-month warranty and can be purchased through the company’s website or at ecommerce websites and standard offline stores.

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Hankook Tire has secured the International Sustainability & Carbon Certification (ISCC) PLUS for its Jiaxing Plant in Zhejiang Province, China. This globally recognised voluntary certification verifies the sustainability of bio-based and recycled materials while ensuring full supply chain transparency. The certification imposes strict verification standards across every stage, from raw material sourcing and manufacturing to the final product output.

The Jiaxing facility’s achievement marks the company’s fourth ISCC PLUS certification. Hankook first earned the distinction for its Geumsan Plant in 2021, becoming the first in the tyre industry to do so. The Rácalmás Plant in Hungary followed in 2023, and the Daejeon Plant received certification in 2025. With this latest addition in China, Hankook has significantly expanded its sustainable manufacturing network across both Asia and Europe.

The Jiaxing Plant has enhanced its production capabilities by increasing the use of sustainable materials and optimising processes. It has established a stable system for products incorporating bio-based and recycled inputs, operating a quality management system based on the mass balance approach. Under its circular economy strategy named E.Circle, Hankook continues to raise the share of sustainable materials. For example, the iON evo tyre, supplied as original equipment for the Porsche Taycan, contains around 45 percent sustainable materials, while the iON GT for the European replacement market has raised that share to up to approximately 77 percent.

Hankook is also applying sustainable materials to tyres used in the FIA World Rally Championship and the ABB FIA Formula E World Championship, reinforcing its technology leadership in global motorsports. Through open innovation with global partners, the company is advancing low-carbon raw materials. Its sustainability efforts have earned it inclusion in the Dow Jones Sustainability Indices World and the highest EcoVadis rating. Looking ahead, Hankook plans to transform the Jiaxing Plant into a key sustainable manufacturing hub in China while continuously upgrading production systems across its global facilities to strengthen supply chain sustainability and ESG competitiveness.

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