Bridgestone announced on Tuesday that it has relocated its Europe, Middle East, India and Africa headquarters to a better connected, collaborative and sustainable office on the outskirts of Brussels. The new location is a short distance from Bridgestone’s prior office at the Corporate Village, covering three floors at Da Vincilaan 1, 1930 Zaventem, Belgium.

The Bridgestone EMIA headquarters is home to the organisation’s sales, retail, tyre solutions and support function teams who represent more than 36 nationalities, the tyre manufacturer claims. Bridgestone’s employees and visitors benefit from close access to Brussels Airport and the Belgian motorway network, as well as a brand-new cycle highway and a myriad of public transport options. According to Bridgestone, the building is located a short walk from Zaventem town centre and offers green spaces, electric vehicle chargers, on-site fitness facilities and various catering options.

The interior of the office space has been custom-designed to offer various options for flexible working. Bridgestone states that this is in line with the company’s smart working philosophy, while meeting spaces have been fitted with technology to enable seamless and engaging collaboration with hybrid teams from across the world. Furniture has been selected with sustainability in mind by re-using existing furniture and choosing only local suppliers, while finishings used across the office space, including carpets and wall coverings, make use of recycled and sustainably sourced materials.

Sharing his thoughts, Laurent Dartoux, President and CEO of Bridgestone EMIA, commented, "This move to our new Bridgestone EMIA headquarters has given us the opportunity to create a desirable working space that meets the needs of our global, hybrid teams as we adapt to a smart working pattern. Our people now benefit from a better connected, more collaborative and sustainable working environment, and due to the location, our Bridgestone brand also benefits from the visibility from one of Belgium’s busiest highways. This truly is an office to be proud of and we look forward to welcoming our partners to visit in the new year."

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This week marks the return of Kumho Tire USA to competitive off-road racing during a premier event in California’s Johnson Valley. Three experienced drivers – Stephen ‘Woody’ Rose Jr, Eric Wikle and Mark Duval – will compete in a challenging contest that blends high-speed desert runs with demanding rock crawling. Their vehicles will be equipped with the company’s LT-rated KUMHO Road Venture MT71 mud-terrain tyre, putting its rugged capabilities to a severe real-world test.

The drivers bring a wealth of proven skill to the race. Stephen ‘Woody’ Rose Jr is a veteran American off-road racer and past champion of this very event. Eric Wikle arrives with a reputation built on podium finishes, showcasing expertise in both technical crawling and desert racing. Rounding out the team is Mark Duval, an accomplished amateur racer and fabricator known for his success in rock crawling and off-road motorcycling.

The tyres supporting them are engineered for extreme conditions, designed to meet the needs of both professional racers and everyday adventurers. Key to their performance is a high-void tread pattern with a specialised zig-zag and dual-pitch design, aimed at delivering maximum off-road traction. Construction features such as increased block stiffness enhance handling both on and off the pavement. Additionally, integrated mud and stone ejector bars help protect the tyre from damage and promote self-cleaning in muddy environments. Through this combination of technologies, the MT71 aims to provide improved durability, off-road grip and confident on-road manners.

Ed Cho, CEO, Kumho Tire USA, said, "We are thrilled to return to off-road racing in the US and showcase our 'Performance Without Compromise' brand motto in action. This month's participation in the California desert event marks the beginning of Kumho Tire's growing involvement in off-road motorsports and reinforces our commitment to high-performing light truck products."

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Apollo Tyres Ltd has introduced its new brand campaign, ‘Har Safar Mein Dum Hai’, with legendary cricketer Sachin Tendulkar as its guiding presence. The initiative, launched in Apollo’s capacity as the Lead Sponsor of the Indian Cricket Team, also features Team India stalwarts Virat Kohli, Rohit Sharma, KL Rahul, Shubman Gill and Arshdeep Singh. Anchored by a poignant brand film, the campaign draws a powerful parallel between the enduring spirit of Indian cricket and the core ethos of Apollo Tyres.

Directed by renowned filmmaker Abhinay Deo and set to the moving strains of A R Rahman’s iconic music, the film traces the arduous childhood journeys of the featured cricketers. It pays tribute to the extraordinary sacrifices made by their families, all fuelled by national pride, to transform youthful dreams into reality. The narrative honours not merely the aspiration to represent India but the exacting standards, discipline and resilience required to earn and uphold that privilege.

It vividly captures their metamorphosis from hopeful children into athletes who now bear the weight of a billion hopes on the world stage – an achievement realised not by talent alone but through a lifelong pledge to be the best. Tendulkar, serving both as brand ambassador and a symbol of enduring legacy, represents the inspirational values and benchmarks that have defined Indian cricket for generations, connecting the past’s glory to the present’s pursuit of excellence.

Neeraj Kanwar, Vice Chairman and Managing Director, Apollo Tyres Ltd, said, “This campaign reflects a core belief at Apollo Tyres that excellence is built through resilience, discipline and consistency. Har Safar Mein Dum Hai is our tribute to the Indian spirit, and to the unyielding commitment it takes to be the best at what you do.”

Simran Kanwar, who wrote the script and screenplay along with conceptualising the Ad film, said, “Har Safar Mein Dum Hai is not just about beginning a journey, it is about the relentless pursuit of excellence. It may be the only ad film to bring together some of the world’s finest sportsmen from a single sport into one film, set to Maa Tujhe Salaam, our cricket anthem. Together, these elements make the film truly iconic, capturing the spirit, pride and standards that define greatness at a global level.”

Devajit Saikia, Secretary, Board of Control for Cricket in India (BCCI), said, “This film authentically captures the spirit of Indian cricket. It reflects the hard work, sacrifice and endurance required to represent the country at the highest level. The BCCI is proud to partner with Apollo Tyres, a brand that understands the importance of nurturing talent and celebrating the journey from grassroots ambition to world class mastery.”

Udyan Ghai, Group Head – Marketing, Apollo Tyres Ltd, said, "The campaign is a strong articulation of Apollo Tyres’ brand philosophy, reinforcing its positioning around performance, endurance and reliability across its product portfolio. Drawing parallels with Indian cricket’s journey from India to the world, the film reflects Apollo Tyres’ own evolution as a global brand while strengthening its emotional connection with consumers.”

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A new joint venture, UniPyrum, has been established by Pyrum Innovations AG and the independent tank farm operator UNITANK Holding GmbH, with the ambition to build a European network for processing end-of-life tyres. Based in Hamburg, the venture will be managed by a dedicated team overseeing the expansion of multiple advanced recycling facilities. The initial blueprint calls for the development of five to 10 such plants across strategic European locations, beginning with several sites in Germany.

Each new facility will feature a modular setup, starting with a minimum of three modern thermolysis reactors. This configuration allows a single site to process at least 22,000 tonnes of scrap tyres annually, with the flexibility for future capacity increases based on local demand. For the launch, three initial target regions have been selected, with comprehensive preliminary work on engineering and business planning already completed. A UNITANK facility in Emleben, Thuringia, is under strong consideration as the first operational location, and the partners are preparing to initiate approval processes imminently.

UNITANK, which holds a 51 percent majority stake in the partnership to Pyrum’s 49 percent, is actively securing the venture’s commercial foundations. This involves concurrent negotiations to establish reliable supply chains for feedstock tyres and to secure offtake agreements for the recycled output. The collaboration combines Pyrum's proprietary technology with UNITANK's industrial logistics expertise to accelerate the rollout of this recycling infrastructure.

Jan Vogel, CEO, UNITANK Group, said, “We are delighted to take a decisive step forward in our longstanding and trusting partnership with Pyrum by establishing this joint venture today. In addition to our core business in the tank storage sector, this creates a new business area with strong growth potential that is independent of the energy transition. The combination of Pyrum’s leading technology and our extensive experience in operating critical infrastructure in the energy sector opens up exciting opportunities for the future. The aim is for the new joint venture to rapidly develop and operate a network of used tyre recycling plants in Germany and neighbouring countries.”

Pascal Klein, CEO, Pyrum Innovations AG, said, “Since our initial memorandum of understanding with UNITANK, we have worked intensively together to further develop our partnership. We are delighted to reach this important milestone today. Following the positive funding approval in Greece and the recently signed shareholder agreement with SUAS, the founding of the joint venture with UNITANK represents the next important step in finally accelerating the construction and operation of new plants. UNITANK’s many years of experience in operating critical infrastructure and its diverse technical and logistical expertise complement our technology perfectly. Together, we are significantly increasing Europe-wide recycling capacity for end-of-life tyres and actively promoting the circular economy.”

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Sri Trang Agro-Industry Public Company Limited (STA), under the leadership of Executive Director Chalermpop Khanjan, has entered a strategic partnership to advance sustainability through innovation. The company participated in a ceremony to sign a Memorandum of Understanding (MOU) with Chiang Mai University and five other leading industrial sectors. This collaboration is dedicated to promoting the development of knowledge, research and innovation, firmly aligning with STA's commitment to sustainability and its core Environmental, Social, and Governance (ESG) values.

The partnership’s specific objectives include advancing joint research, supporting specialised training programmes and strengthening collaborative networks to directly address climate change. A key focus is the transfer of technology and environmental innovations, including climate adaptation solutions, to be applied across business, government and community sectors to drive tangible, shared learning. This initiative reinforces STA’s mission to generate long-term value for all its stakeholders, including farmers, local communities, customers and consumers.

Concurrently, an industrial panel discussion titled ‘Innovations Toward Industrial Sustainability’ was held. Dr Saranthinee Mongkolrat, Sustainability Division Manager at STA, delivered a presentation on ‘Carbon-Smart Natural Rubber: Turning Plantations into Long-Term Carbon Sinks’. Her session underscored the critical role of natural rubber plantations in carbon sequestration and their contribution to a more sustainable industrial future.

Through this integration of expertise, technology and cross-sector collaboration, Sri Trang Group continues to drive its long-term sustainability mission. The Group is committed to consolidating its position as a global leader in the green natural rubber industry, thereby fostering balanced growth and supporting sustainable development on both a national and international scale.

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