Business travel represents a substantial force in the global economy. Just before the Covid-19 pandemic hit, it contributed to more than USD 1.2 trillion, about 25 percent of the travel and tourism sector’s overall economic impact, to the global GDP. Businesses had resumed spending on travel after substantial declines in 2008 and 2009.

A research by Global Business Travel Association Foundation had found that for every one percent change in business travel spending, the US economy typically gains or loses 74,000 jobs, USD 5.5 billion in GDP, USD 3.3 billion in wages and USD 1.3 billion in taxes. The report also stated that personal vehicle (35 percent) was the most popular mode of transportation among US business travellers in 2016, followed by airplane (28 percent) and rental cars (13 percent).

Internal travel encompasses trips taken for intracompany purposes, where employees participate in activities such as training, team building or inspection of field operations. External travel, on the other hand, refers to travel done by employees for engagements outside the company, including in-person meetings with clients and suppliers, trade conferences and customer sales calls.

"Obstacles to business travel, such as cumbersome visa protocols and long flight connections, constrain access to knowhow and limit growth opportunities, especially in developing countries," said Frank Neffke, research director at Harvard Kennedy School’s Growth Lab.

Benefits Of Business Travel

In the past, companies have experienced that, on average, 40 percent of customers would eventually be lost without in-person meetings and support.

Detailed statistical modelling over 18 years and 14 industries indicates that for every dollar invested in business travel, US companies make a USD 9.50 return in terms of revenue. The modelling also found that US business travel has yielded USD 2.90 in profits for every dollar spent.

There is a small segment of employees for whom travel is deemed essential for conducting business. This category accounted for around 15 percent of all corporate travel expenses in 2019 and includes decision makers in manufacturing companies with a wide distribution of factories and plants, and field-operation workers. For some corporate travellers, it is possible to move oversight responsibility to local personnel and/or utilise digital medium. This segment will see their business travel decline. A large segment of business travel is done to cultivate new or important client relationships. This segment will bounce back as soon as Covid-related restrictions are lifted.

A tiny portion of business travel comes from the public sector, professional associations and nonprofits. During the pandemic, many professional associations were able to hold virtual events to replace in-person conferences and will likely be more cautious in their return to travel.

Business Travel Catches The Virus!

Business travel has taken a big hit during the Covid-19 pandemic and its future is still up-in-the-air, waiting for the end of the pandemic and firming up the ‘New Normal’. In 2020, total global business travel expenses contracted by 52 percent, while managed corporate-travel spending in the United States alone plummeted by USD 94 billion (71 percent).

The World Travel and Tourism Council’s (WTTC) latest annual research shows that the global travel and tourism sector suffered a loss of almost USD 4.5 trillion to reach USD 4.7 trillion in 2020, with its contribution to GDP dropping by a staggering 49.1 percent compared to 2019. In 2020, sixty-two million jobs were lost, representing a drop of 18.5 percent, leaving just 272 million employed across this sector globally, compared to 334 million in 2019. The threat of job losses persists as many jobs are currently supported by government retention schemes and reduced hours, which could be lost without a full recovery of the travel and tourism sector.

Some business travellers expect to take at least as many business trips in 2022 as they had in the year before the Covid-19 pandemic was declared. While teleconferencing will reduce the need for some business travel, many survey respondents cited the need to meet in-person to rekindle relationships with customers, suppliers and business partners. Another frequent reason cited for the need to travel for business was a job change.

The countries most eager to travel for business once Covid-19 travel restrictions are lifted seem to be China, US and Australia. Of course, the potential increase in Covid cases from the Delta and future variants of the virus may still cause further backsliding on rising confidence levels for resumption of business travel. (TT)

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Liberty Tire Recycling has placed community engagement at the forefront of its operational philosophy, recently demonstrating this commitment through a collaborative literacy project in Calhoun, Georgia. The initiative, undertaken with Keep Calhoun-Gordon Beautiful, targeted local third-grade classrooms by combining educational support with environmental consciousness. Company volunteers actively participated by reading to students, fostering direct connections that underscored the importance of literacy while simultaneously promoting broader ecological values.

The sponsorship and hands-on efforts from Liberty Tire Recycling’s Calhoun site reflect a strategic approach to sustainability that extends beyond traditional waste management. General Manager Pam Boling observed the enthusiasm and fresh perspectives of the young participants, reinforcing the company’s belief in investing in youth as a pathway to long-term environmental progress. This educational focus is designed to empower future generations with the knowledge necessary to advance sustainable practices in their communities.

Beyond the literacy event, Liberty Tire Recycling maintains a robust partnership with Keep Calhoun-Gordon Beautiful that includes sponsorship of biannual recycling drives and tire amnesty programmes. These efforts are instrumental in diverting waste from landfills, enhancing recycling education and fortifying local sustainability infrastructure. The collaboration exemplifies how corporate entities can actively contribute to environmental stewardship through targeted, community-based actions.

Liberty Tire Recycling asserts that achieving meaningful sustainability goals requires active collaboration with local organisations and residents. By supporting grassroots environmental awareness, educational development and community trust, the company aims to inspire lasting change. Such initiatives illustrate a model where business and community interests align, working together to build a cleaner, more sustainable future through localised impact and shared responsibility.

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Apollo Tyres Ltd has reinforced its dedication to the historic vehicle segment by extending its partnership with the 1000 Miglia for the ninth year running, with its Vredestein premium brand serving as the event's Official Tyre Partner.

The 2026 edition of the renowned Italian endurance rally, celebrated as ‘La corsa più bella del mondo’ (the most beautiful race in the world), saw over 300 vintage automobiles traverse the legendary thousand-mile circuit between Brescia and Rome. The challenging route wound through picturesque towns and mountain passes, strictly adhering to eligibility rules that required participants to be models manufactured before 1957, mirroring the original competitions from 1927 to 1957.

Vredestein’s visual presence was prominently established across the rally's entire infrastructure, from the competitive stages to the paddock and hospitality zones, further cementing the brand's strong association with European classic motoring traditions. The competitive credentials of the brand were highlighted by former Formula 1 drivers Giancarlo Fisichella and Robert Doornbos, who piloted a Siata and an Austin Healey respectively, both fitted with Vredestein Sprint Classic tyres.

This year’s event served as an ideal platform for the entire Vredestein Classic range, which successfully merges retro aesthetics with modern compound technology to ensure superior grip and safety. The comprehensive portfolio now includes the Sprint Classic, Snow Classic, Grip Classic and Transport Classic, each engineered specifically to meet the unique demands of vintage and classic automobiles.

Udyan Ghai, Head of Marketing, Apollo Tyres Ltd, said, “The 1000 Miglia remains one of the world’s most iconic celebrations of automotive heritage, and we were proud to return as Official Tyre Partner. The event reflects the spirit of the Vredestein brand, combining timeless design, engineering excellence and driving passion. Our Classic range is designed for enthusiasts who want authentic looks alongside modern levels of performance and safety, making the 1000 Miglia the ideal environment to showcase these tyres in action.”

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Hankook Tire, the exclusive electric racing tire supplier and official partner of the ABB FIA Formula E World Championship (Formula E), has launched a digital fan engagement initiative called ‘Make it Yours, Make it Race.’ The AI-powered helmet design campaign runs from June 8 to June 21, local time, during the brand’s final season as the series’ tire provider in Season 12. This marks a significant push into virtual fan experiences as the championship heads toward its concluding partnership year with Hankook.

The campaign represents a collaboration with Formula E and the DS PENSKE Formula E Team, utilizing Google Cloud’s infrastructure and advanced AI models, including Gemini, Nano Banana, and Veo. By moving activations beyond physical race venues, the tire manufacturer aims to offer global motorsport enthusiasts novel methods to interact with the racing ecosystem. The digital platform allows participants to craft personalized racing helmet designs, which are then submitted via Instagram with the dedicated hashtag #HKAIhelmet.

A public voting phase will determine the winner, with the final design officially announced on July 3 across Hankook’s social media channels. The victorious artwork will be prominently featured at the 2026 Hankook London E-Prix, where paper versions will be given to spectators and a full-scale replica will be exhibited at the Hankook Fan Village booth. The grand prize for the winning designer includes two Formula E VIP tickets, a driver-signed cap, a premium merchandise package, and a podium cap, with additional prizes for the runners-up.

This initiative is part of Hankook’s broader strategy throughout its four-season tenure with Formula E, which has included interactive Fan Village experiences showcasing the ‘iON’ electric vehicle tire lineup and the ‘iON Race’ tire. The company also supports the FIA Girls on Track program through lectures and workshops, reinforcing its commitment to nurturing future talent. These efforts collectively enhance brand visibility while deepening customer connections globally.

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Webfleet, Bridgestone’s advanced fleet management solution, has closed a strategic agreement with Volkswagen Group Info Services AG. The collaboration leverages OEM.connect, the company’s original-equipment telematics programme, to erase the need for physical device installations across Volkswagen Group brands. Operators running Volkswagen Passenger Cars, Volkswagen Commercial Vehicles, Škoda, Seat, Cupra or Audi models can now channel real-time machine data straight into the Webfleet ecosystem.

Once a compatible vehicle’s identification number is registered, the system activates full-service functionality in under an hour. This digital-first approach accelerates fleet onboarding while unlocking analytics that drive cost reduction, operational refinement and eco-friendly driving habits. Crucially, the interface does not discriminate by brand mix, granting unified oversight of diverse fleets through a single dashboard or companion application, regardless of whether units come from one marque or several manufacturers.

Among the practical tools now available to European customers are fuel-level surveillance, electric-battery tracking for range assurance, granular performance dashboards and early-warning mechanical alerts to curb unplanned stoppages. Every feature is accessible across the continent, giving mixed and single-brand fleets equal command over their daily logistics without legacy hardware barriers.

Jan-Maarten de Vries, President – Fleet Management Solutions, Bridgestone, said, “We always aim to make connecting vehicles to Webfleet as quick and easy as possible. Adding six Volkswagen Group brands to OEM.connect serves that goal perfectly. Fleet operators get immediate access to valuable data that helps them optimise their operations. This collaboration represents an important step in expanding our OEM.connect ecosystem, enabling fleets to adopt connected services faster and with less complexity.”

Lasse Schmidt van Hülst, Lead Sales & Key Account Management, Volkswagen Group Info Services AG, said, “Combining our vehicle data with Webfleet’s advanced fleet solutions supports the continued development of connected fleet services across Europe. By making vehicle data available through trusted partners, we are helping fleet operators improve performance while ensuring secure and compliant data use.”

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