CEAT and Marangoni S.p.A. have joined forces in a strategic partnership to revolutionize the customer experience in the Indian market through cutting-edge truck and bus tyre retreading solutions. By synergizing CEAT’s top-notch tyre casings with Marangoni’s state-of-the-art retreading technology, the collaboration offers an unparalleled solution, delivering extended tyre life, superior performance, and optimal cost-efficiency. 

The alliance seeks to bolster their franchisee network, ensuring widespread accessibility to premium and dependable retreads tailored to meet the diverse needs of customers’ specific applications. With a shared commitment to innovation and customer-centricity, CEAT Limited and Marangoni S.p.A. aim to elevate the standards of commercial vehicle fleets across India.

Speaking on the partnership, Lakshmi Narayanan B, CMO of CEAT Limited, said, “CEAT and Marangoni have joined hands in a powerful collaboration aimed at revolutionizing the truck and bus tyre industry. By combining CEAT’s Superior truck tyres & cutting-edge casing technology with Marangoni’s high-quality retreading, this collaboration promises superior quality and performance to the customers. Beyond profitability, the partnership also emphasizes sustainability by extending tyre life through advanced retreading techniques, making a positive impact on the Transport and Logistics industry’s environmental footprint. Together, CEAT and Marangoni are steering the industry towards a more profitable and eco-conscious future.” 

Saurav Mukherjee, Senior VP Global Sales and Supply Chain, CEAT Limited, said, “CEAT and Marangoni have joined forces in a game changer partnership that aims to revolutionize commercial tyre solutions. Through this collaboration, we plan to offer a one-stop solution for premium commercial tyre customers, providing top-quality products and services to optimize fleet operations while reducing overall costs. With CEAT’s expertise in tyre manufacturing and distribution combined with Marangoni’s extensive experience in retreading and fleet management, the alliance is set to meet the evolving demands of the commercial tyre industry. Together, we are committed to delivering sustainable and eco-friendly solutions to drive efficiency and environmental responsibility.” 

Matthias Leppert, COO of Marangoni Group, said, “Marangoni is looking forward to join forces with CEAT in order to propose a premium retread to Indian customers starting from the high-quality CEAT tyre (casing) and Marangoni’s RINGTREAD technology. This will be an important step to improve the competitiveness of Indian transport companies. Based on this experience, CEAT and Marangoni intend to explore common opportunities in other markets too.” 

Hemant Kaul, CEO, of Marangoni South Asia, said, “In a highly demanding CV tyre market, customer needs can be better met by providing an ideal mix of new tyre, retread and service. The association between Marangoni and CEAT is a great combination of two experts getting together to provide enhanced value to our common customer. CEAT’s customers will now have access to Marangoni’s high-quality retreads, while Marangoni’s customers who do not already use a CEAT tyre can be attracted to this unique combination. I look forward to working with my colleagues in CEAT to make this a defining partnership in the Indian market.”

Marangoni’s acclaimed RINGTREAD system, renowned for its seamless splice-less retreading process, is set to deliver exceptional reliability, enhanced performance, and prolonged tyre longevity. Capitalizing on Marangoni’s well-established network of franchisees in critical regions like Maharashtra, Tamil Nadu, Kerala, Telangana, Gujarat, Uttar Pradesh, and forthcoming locations in the National Capital Region and Rajasthan, the partnership further solidifies their capability to serve customers’ needs efficiently.

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Giti Tire has marked 26 consecutive years of global motorsport involvement, using high‑pressure racing environments as a live testing ground for engineering innovation and tyre durability. The company’s long‑term commitment spans professional circuits and extreme off‑road terrain, driven by the principle that true performance depends on control, confidence and stability rather than power alone.

Strength combined with intelligence defines the Giti brand, symbolised by the elephant. On the racetrack, this philosophy translates into continuous refinement of tyre performance through every corner and every surface challenge, turning competition into a real‑world technology laboratory.

Over the past 26 years, Giti has competed in a wide range of international disciplines. Since 2009, the company has been a regular participant in the Giti 4x4 Extreme Series, where gruelling off‑road conditions push endurance and durability to their limits. These experiences have directly advanced all‑terrain and SUV tyre technologies.

For the past decade, Giti has also taken part in the legendary Nürburgring endurance races in Germany, one of the world’s most punishing circuits. Insights gained there have improved high‑speed stability, heat management, grip and wet‑weather handling. Giti’s presence extends across Asia and Europe through partnerships with professional racing teams and technical specialists.

Motorsport serves Giti as a catalyst for safer and smarter consumer tyres. Every challenge from desert heat to ice, gravel and rugged terrain accelerates research into durability and high‑speed performance. Technologies proven in racing are later adapted for everyday drivers, reinforcing the company’s focus on sustainability and continuous improvement.

Looking ahead, Giti remains committed to investing in engineering and global racing partnerships as automotive electrification and mobility needs evolve. To commemorate the 26‑year milestone, the company has released a special video highlighting key moments and technological achievements, underscoring that its motorsport journey is not simply about winning races but about pushing boundaries with resilience and precision. Click here  to watch the video.

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Kumho Tire USA has formalised a new long-term partnership with the Georgia Department of Veterans Service and the Georgia Veterans Service Foundation through the signing of a Memorandum of Understanding. The agreement aims to serve approximately 680,000 veterans and their families across the state, uniting private industry, state government and a nonprofit organisation under a shared commitment to supporting those who have served in the military.

Under the newly established collaboration, Kumho Tire USA and the Georgia Veterans Service Foundation will work together to identify and deliver programmes designed to create meaningful impact for Georgia’s veteran community. While specific initiatives have yet to be announced, they will be revealed as the partnership continues to develop. The alliance reflects a sustained, active approach to veteran support rather than one-time gestures.

The partnership first drew public attention earlier this year during Kumho Tire Night at State Farm Arena, where Georgia Veterans Service Foundation representatives were honoured as Co-Captains before an Atlanta Hawks game against the Boston Celtics. That moment, occurring ahead of the NBA matchup, symbolised the mutual respect and recognition now codified in the formal agreement.

Edmund Cho, CEO, Kumho Tire USA, Inc, said, "At Kumho Tire USA, we believe that doing business in America means giving back to America. We are honoured to stand alongside the GVSF in this commitment, and we look forward to building something lasting together for Georgia's veterans."

Dr Patricia Ross, Ed.D. (Col, USAF Ret.), Commissioner, Georgia Department of Veterans Service, said, "Georgia's veterans have earned our unwavering support, and partnerships like this one are exactly how we deliver on that promise. We are proud to welcome Kumho Tire USA as a committed partner alongside GVSF, and we look forward to the meaningful work ahead for the veterans and families we serve across this state."

Joe Higgins, Board Chair, Georgia Veterans Service Foundation, said, "The Georgia Veterans Service Foundation exists to connect Georgia's veteran community with the resources and support they deserve, and that work is always stronger when the private sector steps forward as a true partner. We are grateful for Kumho Tire USA's commitment and excited about what this three-way collaboration will make possible."

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Sun Auto Tire & Service has expanded its Midwest footprint by acquiring the Main Street Tire & Auto location in Virden, Illinois. The transaction took effect immediately, and the newly acquired store will become part of the Sun Auto Network before rebranding under the Plaza Tire Service name.

Plaza Tire Service, a Midwest institution known as the ‘Quick Change Artist’ for more than six decades, will see its Illinois presence strengthened through this addition. The move broadens regional service coverage by integrating a trusted community shop with the extensive resources of a national network. Customers at the Virden location will continue to benefit from familiar local relationships while gaining access to enhanced operational support, advanced technology and customer-focused tools.

The Virden site offers a full range of automotive care, including major tyre brands backed by Sun Auto’s price match guarantee, alignments, brake service, oil changes, batteries, diagnostics and preventative maintenance. This acquisition marks the 16th Plaza Tire Service location in Illinois and supports Sun Auto’s ongoing expansion across key Midwest markets.

Rob Kingery, Regional Vice President, Operations, said "Virden represents an important opportunity to continue growing the Plaza Tire Service brand in Illinois. This location allows us to expand our reach while reinforcing the operational strength and consistency our network is known for."

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Pirelli Design and cycling apparel leader Santini Cycling have unveiled the Santini x Pirelli Sport Club 2026 collection, an evolution of their partnership launched in 2024. Inspired by the Pirelli Sport Club, founded in Milan in 1922 to encourage employee physical activity, the line celebrates Italian craftsmanship, performance and style.

The 2026 collection expands with fresh garments and graphic updates. Among the technical highlights is the new Fast jersey, engineered for maximum aerodynamics with ultralight fabrics and a second-skin fit. Returning Ruota and Tape models receive refined detailing, while the Pirelli SC jersey now features an all-over logo pattern in black and a new chocolate colourway.

All jerseys have a unisex fit and pair with Pirelli SC bib shorts with a C3 chamois for long-distance comfort. A heritage wool jersey features an embroidered Pirelli logo, mother-of-pearl buttons and a metal zipper. The new road skinsuit maximizes aerodynamic efficiency with breathable upper fabrics, woven striped sleeves and high-density lower section for muscular support.

Technical pieces include baselayers, a packable wind jacket and vest, plus socks, caps and bottles. A lifestyle line offers T-shirts, sweatshirts and casual garments with premium materials and distinctive graphics. The collection unites sporting passion, industrial heritage and design excellence, offering cyclists a cohesive wardrobe for both competition and daily life.

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