CEAT and Marangoni S.p.A. have joined forces in a strategic partnership to revolutionize the customer experience in the Indian market through cutting-edge truck and bus tyre retreading solutions. By synergizing CEAT’s top-notch tyre casings with Marangoni’s state-of-the-art retreading technology, the collaboration offers an unparalleled solution, delivering extended tyre life, superior performance, and optimal cost-efficiency. 

The alliance seeks to bolster their franchisee network, ensuring widespread accessibility to premium and dependable retreads tailored to meet the diverse needs of customers’ specific applications. With a shared commitment to innovation and customer-centricity, CEAT Limited and Marangoni S.p.A. aim to elevate the standards of commercial vehicle fleets across India.

Speaking on the partnership, Lakshmi Narayanan B, CMO of CEAT Limited, said, “CEAT and Marangoni have joined hands in a powerful collaboration aimed at revolutionizing the truck and bus tyre industry. By combining CEAT’s Superior truck tyres & cutting-edge casing technology with Marangoni’s high-quality retreading, this collaboration promises superior quality and performance to the customers. Beyond profitability, the partnership also emphasizes sustainability by extending tyre life through advanced retreading techniques, making a positive impact on the Transport and Logistics industry’s environmental footprint. Together, CEAT and Marangoni are steering the industry towards a more profitable and eco-conscious future.” 

Saurav Mukherjee, Senior VP Global Sales and Supply Chain, CEAT Limited, said, “CEAT and Marangoni have joined forces in a game changer partnership that aims to revolutionize commercial tyre solutions. Through this collaboration, we plan to offer a one-stop solution for premium commercial tyre customers, providing top-quality products and services to optimize fleet operations while reducing overall costs. With CEAT’s expertise in tyre manufacturing and distribution combined with Marangoni’s extensive experience in retreading and fleet management, the alliance is set to meet the evolving demands of the commercial tyre industry. Together, we are committed to delivering sustainable and eco-friendly solutions to drive efficiency and environmental responsibility.” 

Matthias Leppert, COO of Marangoni Group, said, “Marangoni is looking forward to join forces with CEAT in order to propose a premium retread to Indian customers starting from the high-quality CEAT tyre (casing) and Marangoni’s RINGTREAD technology. This will be an important step to improve the competitiveness of Indian transport companies. Based on this experience, CEAT and Marangoni intend to explore common opportunities in other markets too.” 

Hemant Kaul, CEO, of Marangoni South Asia, said, “In a highly demanding CV tyre market, customer needs can be better met by providing an ideal mix of new tyre, retread and service. The association between Marangoni and CEAT is a great combination of two experts getting together to provide enhanced value to our common customer. CEAT’s customers will now have access to Marangoni’s high-quality retreads, while Marangoni’s customers who do not already use a CEAT tyre can be attracted to this unique combination. I look forward to working with my colleagues in CEAT to make this a defining partnership in the Indian market.”

Marangoni’s acclaimed RINGTREAD system, renowned for its seamless splice-less retreading process, is set to deliver exceptional reliability, enhanced performance, and prolonged tyre longevity. Capitalizing on Marangoni’s well-established network of franchisees in critical regions like Maharashtra, Tamil Nadu, Kerala, Telangana, Gujarat, Uttar Pradesh, and forthcoming locations in the National Capital Region and Rajasthan, the partnership further solidifies their capability to serve customers’ needs efficiently.

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The Automotive Tyre Manufacturers’ Association (ATMA) has received a historic Special Recognition Award from UK-based tyre safety charity, TyreSafe. This marks the first time the organisation has presented an international award, highlighting the global resonance of ATMA’s extensive efforts in promoting tyre safety across India.

TyreSafe’s award specifically commended ATMA for its profound dedication and highly innovative approach. The association’s multifaceted initiatives have successfully educated over 20,000 participants and conducted inspections on more than 30,000 tyres. A cornerstone of this effort has been the Ideathons programme, which engages youth to develop creative concepts and inspire future road safety advocates, aligning perfectly with TyreSafe’s global vision for safer roads.

This recognition follows years of expansive activity by ATMA and its technical arm, the Indian Tyre Technical Advisory Committee (ITTAC). Their nationwide outreach has included over 200 safety activations, such as roadside clinics, inspection zones at petrol pumps and workshops for schools and universities. They have forged significant institutional partnerships, providing comprehensive training for over 1,000 tanker drivers in collaboration with Indian Oil Corporation and working with various state transport departments.

Campaigns on major expressways have involved inspecting thousands of vehicles and distributing safety materials, while continuous education is provided through webinars, social media and publications. Supported by its member companies, including Apollo, Bridgestone, CEAT, JK Tyre and MRF, ATMA remains dedicated to scaling this crucial outreach. The association continues to urge all stakeholders – from vehicle users to policymakers – to join this vital movement, reinforcing that tyres are not just components but essential life-safety systems.

Arun Mammen, Chairman, ATMA, said, “We are immensely proud that TyreSafe has recognised ATMA’s work in tyre safety. This award underscores our commitment to elevating public awareness and encouraging responsible tyre maintenance through engagement with motorists and institutional partnerships. Our journey continues with the shared vision of making roads safer across India.”

Sudershan Gusain, Head – Tyre Safety Awareness, ATMA/ITTAC, said, “This recognition by TyreSafe validates our extensive grassroots efforts: from petrol pump tyre clinics and university workshops to Ideathons and expressway campaigns. Educating over 20,000 people and inspecting 30,000 tyres is just the beginning. We will keep amplifying our message: proper tyre maintenance is crucial not just for vehicle performance but for saving lives.”

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Linglong Germany GmbH has officially moved to a new office in Hannover. Located at Hollerithallee 22, the modern 500 sqm space is designed to integrate sustainable principles and collaborative work environments. It will serve as a central hub for 35 employees spanning research and development, logistics, human resources, after-sales, marketing and sales.

The site includes a state-of-the-art 300 sqm workshop, capable of storing 600 tyres and equipped with advanced technology for tyre data analysis and test vehicle preparation. Furthermore, this new headquarters will serve as the central command centre for coordinating testing activities at the company's permanent tracks in Spain (IDIADA) and in Ivalo in Finland (UTAC). This strategic expansion underscores Linglong's firm commitment to its growth and long-term presence in the European market.

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Ceat, the flagship company of the RPG Group, has launched limited edition SecuraDrive Circl, which it claims is India’s first road ready passenger car tyre with up to 90 percent sustainable (bio-based) materials.

The SecuraDrive Circl tyres are said to push the boundaries of sustainability and technology while strengthening the company’s premium positioning. The launch builds on Ceat’s recent introduction spanning CALM technology, ZR-rated tyres and Run-Flat tyres.

Targeted at urban consumers aged 25-45 in Tier 1 cities, particularly from affluent households who view sustainability as both a responsibility and a lifestyle statement, the SecuraDrive Circl combines eco-consciousness, safety and top-tier performance in a single product.

The tyres are developed at Ceat’s state-of-the-art global R&D centre in Halol and is available in two variants – featuring 50 percent and 90 percent sustainable material content. With the latter, Circl becomes the most sustainable passenger car tyre ever road-tested and commercially launched.

The product introduces three global, patented firsts that the company said redefines sustainable tyre technology:

• Unified Biopolymer Inner Liner – a simplified material architecture that reduces manufacturing emissions and sets a benchmark in sustainable design.
• Glycerol-Based Accelerator – a bio-based alternative to petroleum-derived chemicals, ensuring eco-friendliness down to the smallest component.
• Anti-Static Silica Conductive Solution – a novel formulation that eliminates the use of carbon black while preserving electrical conductivity and passenger safety.

Beyond the product, Ceat is pursuing a comprehensive sustainability agenda – from sourcing greener raw materials to introducing circular practices for recycling end-of-life tyres. The SecuraDrive Circl marks a pivotal step in this journey, reinforcing the company’s commitment to shaping a cleaner future for mobility.

The tyres will be available at Ceat’s premium retail outlets and authorised dealerships across key markets from September 2025, priced at INR 12,999 for the 90 percent sustainable variant and INR 8,999 for the 50 percent variant.

Arnab Banerjee, MD & CEO, Ceat, said, “SecuraDrive Circl is a breakthrough that demonstrates how India can set new benchmarks in sustainable mobility. By achieving 90% sustainable content in a fully road ready tyre, Ceat is redefining performance and eco innovation, while reinforcing our journey to become a premium, future ready brand. Sustainability is no longer a choice but a responsibility. This launch reaffirms our vision of leading the transition to greener mobility.”

Lakshmi Narayanan B, Chief Marketing Officer, Ceat, said, “Consumers today are increasingly conscious about the choices they make, especially when it comes to sustainability. With SecuraDrive Circl, we are giving them a product that aligns with their values without asking them to compromise on performance, safety, or style. Circl represents the perfect blend of innovation and eco consciousness, and with this launch, Ceat is proud to set a new benchmark for sustainable mobility in India.”

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Sri Lanka has secured a pivotal USD 171 million investment from CEAT OHT Lanka, marking a major advancement for its manufacturing and export sector. This substantial commitment, formalised through an agreement with the Board of Investment of Sri Lanka, stands as one of the most significant recent Indian investments in the country and is set to position Sri Lanka as a premier global hub for off-highway tyre (OHT) production.

A cornerstone of the agreement is a tripartite commitment to workforce stability. A memorandum of understanding between CEAT OHT Lanka, Michelin Lanka and the Inter-Company Employees Union guarantees job security for all 1,483 existing employees. This ensures the full retention of their seniority, salaries and benefits, explicitly ruling out any retrenchments and providing seamless continuity throughout the operational transition.

The project follows CEAT's strategic acquisition of Michelin's Construction Compact Line Business, which includes key manufacturing plants in Midigama and Kotugoda. This move grants CEAT complete global ownership of the Camso brand, cementing its role as a leading international player in this high-value industrial segment.

Arjuna Herath, Chairman, BOI, said, “We welcome CEAT’s significant investment into Sri Lanka, which is among the largest investments from India in recent times. This approval underlines our confidence in CEAT’s vision and will further elevate Sri Lanka’s position as a global manufacturing and export hub.”

Amit Tolani, Chief Executive, CEAT Specialty, said, “BOI’s approval for CEAT OHT Lanka marks a new chapter in our partnership with Sri Lanka. With CEAT’s vision of expanding our global off-highway tyre business, we have great plans for this country. This investment will bring exciting new opportunities for Sri Lanka while playing a central role in our future growth.”

Kumar Subbiah, Chief Financial Officer, CEAT Ltd, said, “Our immediate priority is ensuring a seamless transition while safeguarding jobs and strengthening our operations in Sri Lanka. This investment reaffirms CEAT’s long-term commitment to our employees and to building Sri Lanka as a world-class hub for OHT manufacturing and exports.”

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