Challenge Of Change And Business Strategy: Thinking Wide

Challenge Of Change And Business Strategy: Thinking Wide

Change and impermanency is the common denominator of all phenomena and processes in nature, which include human activities as well. Heraclitus, the 5th Century BC Greek philosopher, has said that no man can step into the same river twice. This statement from Heraclitus means that the world constantly changes and that no two situations are exactly the same. Just as water flows in a river, one cannot touch the exact same water twice when one steps into a river. This view has been affirmed by Lord Buddha around the same period.

In fact, the challenge of change can be considered as the key driver in all the human endeavours across history and the main motivating factor of business strategies that have evolved through the four industrial revolutions spanning form the mid-18th century to the present day of mass digitalisation. The four principles of change management at any level – be it personal, family, workplace, company or a country – are:

  • Understand the change
  • Plan the change
  • Implement the change
  • Communicate the change

Some of the significant contributors to the management of change which resulted in the emergence of new approaches and working models that became popular during the past 50 years can be enumerated as:

  • Lewin’s Change Management Model
  • McKinsey 7S Model.
  • Kotler’s Change Management Theory
  • Nudge Theory
  • ADKAR Theory
  • Bridge’s Transition Model
  • Kubler-Ross Five Stage Model

There are many schools of thought around managing organisational change, but there's one thing that's clear. Change managers need to structure their organisational changes and need to avoid 'ad hoc' change management. They need to look at organisational change from a programmatic perspective, leverage subject matter experts around the impacts of change and look at the ‘change beyond the change’. 

Corporate change has always been associated with leadership, and Jack Welch, the master of transformational leadership, has once quoted that “good business leaders create a vision, articulate the vision, passionately own the vision and relentlessly drive it to completion.”

Notwithstanding the tremendous utility value of these approaches, I have witnessed the beginning, growth, decline and final exit of some great business empires in Sri Lanka, which could not survive up to the third generation. Similarly, there are exemplary business organisations, the roots of which can be traced back in history to a single person who started with a few rupees and later developed in to corporate giants that are thriving through the third generation. It is therefore apparent that there are no hard and fast norms or standard ground rules, but an emerging factor is the importance of the people at all levels, despite the benefits of automation and digitalisation. Success and failure episodes are abundant throughout the world and corporate graveyards are cluttered with casualties.

Change and business strategy are always closely interlinked without clear boundaries. The ‘Art of War’ – which is attributed to the ancient Chinese military strategist Sun Tzu (around 5th century BC) – remains the most influential strategy text in East Asian warfare and has influenced both Eastern and Western military thinking, business tactics, legal strategy, lifestyles and beyond.

The Covid-19 outbreak, which started around two years ago and developed in to a devastating pandemic, has brought about years of change in the way companies in all sectors and regions do business. The entire world scenario which we currently witness is reminiscent of the opening paragraph of ‘A Tale of Two Cities’, an 1859 historical novel by Charles Dickens.

“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light, it was the season of Darkness, it was the spring of hope, it was the winter of despair, we had everything before us, we had nothing before us, we were all going direct to Heaven, we were all going direct the other way – in short, the period was so far like the present period, that some of its noisiest authorities insisted on its being received, for good or for evil, in the superlative degree of comparison only.”
 

The Coronavirus has rapidly made ‘business as usual’ a phrase from the distant past. There is no ‘usual’ in this uncertain time. But organisations that outmanoeuvre uncertainty create a resilience they can count on, irrespective of the changes that come

. We’ve all changed the way we operate during the Covid-19 crisis. Some changes were forced on us, while others represent the height of innovation in a crisis. There’s been a reset of the workforce and work itself, a reset of the employer/employee relationship and a reset of the business ecosystem. For most of them, the business impact of the pandemic has been negative; for some, positive. 

The pandemic may have wiped our strategy slate clean (or at least it feels that way), but we have also garnered invaluable experience. Now it’s time to bring together our executive team and use those lessons to reconfigure the business and operating models for a new reality. It appears that in addition to the conventional 3Rs (reduce, reuse and recycle), with respect to resource consumption and sustainability, a set of new 3Rs, namely respond, recover and renew, has emerged during the Covid-19 crisis.

As we shift from response to recovery, the key for senior leaders is to make strategic decisions that will lead them to a renewed future state, however paralysing the uncertain outlook may seem. We can borrow a leaf from the strategy and tactics of the Covid-19 virus itself in learning how to adapt for survival by adopting new paradigms, namely producing more virulent strains such as the Delta variety.

In the absence of a 100 percent effective vaccine or cure for Covid-19, any rebound in business activity could easily be followed by another round of response, recover, renew; so the imperative is to absorb lessons learned quickly and build sustainable changes into business and operating models.

But first, we need to determine exactly where and how the crisis has stretched and broken our existing models, and where the risks and opportunities lie as a result. When talking about risks and opportunities, I cannot help going back to the basics of ISO 9001:2015 Quality Management System (QMS) requirements which expect a company to evaluate the external and internal issues (Clause 4.1), expectations of interested parties (4.2), determining the risks and opportunities (6.1) and planning for change (6.2). In some of the companies that I happen to audit, the priority given to these is at a minimum or no priority given at all apart from stagnant records which do not show any objective evidence of monitoring and review.

However, one important factor we have to consider is that everyone – irrespective of whether it is an individual, family unit, organisation or a country – is on various stages of their unique learning curves, and the strategic horizons have drastically become shorter. Business and strategy planning is no longer an elite task shrouded with mystery and confined to the corporate managers only in their air conditioned rooms but a task to be accomplished in consultation with those who are finally going to implement the strategies and plans. While the Japanese Genba (the actual place) approach is more than 50 years old, it is mostly confined to operational levels, which is rather unfortunate. This crisis has created an opportunity to reset some of our goals and ambitions; it’s time to ask: “As we recover from this crisis, do we want to be different, and if so, how?”

One can see that many companies are in the recovery mode at the moment and trying to do damage control based on profit motive, which is understandable. The entire social, cultural and ethical models and paradigms have changed drastically, and the entrepreneurs need to realise that they are no longer operating in the pre-Covid era. Drastic changes have occurred in the entire supply and value chains with changing customer preferences.

The following quote attributed to many, including Eleanor Roosevelt, a former First Lady of United States, is appropriate to be cited here:

“There are people who make things happen, there are people who watch things happen, and there are people who wonder what happened.” 

Change and impermanency is a fact of life, more so today, and if we do not change, change will change us. After all, it was the mathematical genius of the 20th Century, Albert Einstein, who once observed that:

“Insanity is doing the same thing over and over again and expecting different results.”

We can’t keep doing the same thing every day and expect different results. In other words, we can’t keep doing the same workout routine and expect to look differently. In order for our life to change, we must change – to the degree that we change our actions and our thinking, to the degree that our life will change.

The author a Management Counselor from Sri Lanka

Kuraray America's Project Kuralytix Secures Finalist Spot In 2026 IChemE Global Awards

Kuraray America's Project Kuralytix Secures Finalist Spot In 2026 IChemE Global Awards

Kuraray America, Inc. has announced that Project Kuralytix has secured a finalist position in the 2026 IChemE Global Awards, a competition run by the Institution of Chemical Engineers. The entry, officially titled ‘Project Kuralytix: Unifying Five Legacy Systems for Predictive Reliability at Kuraray America’, sits among six shortlisted candidates in the Digitalization, AI and Automation Award category, which celebrates creative deployment of digital tools across chemical engineering.

The La Porte, Texas, facility serves as the backdrop for this initiative, which takes on a persistent industry hurdle: making sense of enormous volumes of operational and reliability data so that decisions can be reached swiftly and with greater confidence. Through a partnership with Pinnacle and its Newton platform, five formerly siloed systems were merged into one cohesive reliability platform. The blending of machine learning with quantitative reliability optimisation empowers teams to forecast equipment breakdowns, weigh their potential operational fallout, sequence maintenance tasks and channel resources towards maximum benefit.

Demonstrated results underscore how analytics can reshape manufacturing reliability management. The effort revealed avenues for trimming process-related reliability losses and assisted in sidestepping production interruptions by flagging equipment decay earlier. Reliability calculations that once consumed days now finish in minutes, while maintenance strategy shifts from reactive, time-based choices toward proactive, data-driven reliability management. Taken together, these improvements reinforce asset reliability, bolster process safety and yield quantifiable operational value.

Kuraray America conveyed pride in earning international acknowledgment alongside fellow organisations propelling chemical engineering innovation. The distinction reflects the teamwork, technical proficiency, and commitment of the La Porte team and its Pinnacle collaborators, whose efforts brought Project Kuralytix to fruition. The company voiced gratitude to all contributors to the project's development and rollout, citing Charles Neal, Daniel Velasquez, Jennifer Lawrence and Kevin Birkby.

Yokohama Tire Recalls 610 GEOLANDAR M/T G003 Tyres Over Sidewall Compound Defect

Yokohama Tire Recalls 610 GEOLANDAR M/T G003 Tyres Over Sidewall Compound Defect

Yokohama Tire Corporation has notified NHTSA of a voluntarily recall covering two sizes of its GEOLANDAR M/T G003 Light Truck tyre line. The affected sizes are LT245/75R16 120/116Q and LT285/70R17 121/118Q, produced at the company's Mie Plant in Japan from 31 May to 6 June 2026. Approximately 610 tyres are believed to be involved in the action.

Initiated in accordance with NHTSA regulations, the recall stems from the possible use of an improper compound in the sidewall during manufacturing. Reduced adhesion could lead to carcass-ply separation, air leakage or rapid air loss. Such loss of inflation pressure may diminish vehicle control and heighten crash risk.

Enviro Adopts Revised Reorganisation Plan With Reclassified Creditor Groups

Enviro Adopts Revised Reorganisation Plan With Reclassified Creditor Groups

Scandinavian Enviro Systems AB (publ) has adopted a revised reorganisation plan proposal, including a debt settlement, as it continues through company reorganisation proceedings that began on 27 February 2026. The new proposal supersedes the version published on 26 August 2026 and centres chiefly on reclassifying affected parties into groups. The reorganisation, initiated by a Gothenburg District Court decision, has been extended twice, most recently until 27 November 2026.

The earlier plan was circulated to affected parties in late August, and feedback received since then, together with the Company's own deliberations, prompted the revised submission. Under the new classification, five groups remain, but the former Group A – comprising creditors asserting a right of retention – has been removed, with those creditors moved into the non-preferential category. Group A now contains only the Company's auditor, PwC, whose statutory audit claim is treated as preferential and slated for full payment. Enviro has asked the retention-asserting creditors to substantiate their rights without success, and it considers preferential treatment unwarranted, especially as the property concerned holds no going-concern value for the Company.

The settlement terms for remaining creditors are untouched: public-law claimants and non-related non-preferential creditors are offered 30 percent, while related creditors receive nothing. Payments fall due within three months of the plan gaining final, non-appealable status, though disputed claims await final resolution or binding settlement. Financing comes from a convertible loan and warrants arrangement concluded with Nordic Restructuring and Growth Capital 1 on 26 August 2026, with SEK 35 million earmarked for the settlement as new financing carrying a general right of priority.

The revisions aim to produce a grouping that accurately mirrors creditors' legal standing, thereby yielding a plan capable of adoption by affected parties and confirmation by the district court. The revised proposal will accompany the reorganisation administrator's report when sent to affected parties, and Enviro plans to seek plan proceedings shortly, at which point voting will take place. The full revised plan will be available on the company website.

GitiSport e.GTR2 Pro Claims Guinness World Records Title With 503.17 kmph Run

GitiSport e.GTR2 Pro Claims Guinness World Records Title With 503.17 kmph Run

Giti Tire has secured a Guinness World Records title for the highest speed achieved by electric vehicle tyres, following a run in which its specially engineered GitiSport e.GTR2 Pro tyres reached 503.17 kmph (312.65 mph). The record was set on 1 November 2026 on a specially secured section of the Sheikh Khalifa Bin Zayed International Road (E11) in Abu Dhabi’s Al Dhafra Region, surpassing the previous benchmark of 496.22 kmph set at ATP Papenburg in Germany in September 2025.

The achievement was marked on 6 November 2026 at a ‘Celebration of Speed’ event at Burj Khalifa in Dubai, where Dr Enki Tan, Executive Chairman of Giti Tire Group, received the official Guinness World Records certificate. German professional racing driver Marc Basseng drove the YANGWANG U9 Xtreme during the record-setting attempt.

The GitiSport e.GTR2 Pro resulted from more than three years of collaborative development, engineering innovation and rigorous testing. Designed to withstand the extreme forces of an electric hypercar producing over 3,000 PS, the bespoke tyre features high-strength aramid fibre reinforcement and a specialised racing profile. Giti’s engineers worked closely with YANGWANG and Basseng throughout the programme, refining performance according to vehicle dynamics, aerodynamic changes and driving feedback, and further optimised the tyres for the Abu Dhabi highway conditions with critical technical support.

For Giti Tire, the title reflects the strength of its international research and development network, technical expertise and ability to collaborate with leading manufacturers on demanding projects. With 75 years of tyre manufacturing experience and a presence in more than 130 countries, the company continues advancing engineering capabilities across passenger car, commercial vehicle and high-performance tyres. Its expertise is recognised through extensive Original Equipment partnerships, and lessons from extreme-speed projects contribute to wider development priorities including braking, handling, comfort, efficiency and durability.

Basseng said, “When you're pushing the limits of speed, confidence is everything. Having worked closely with Giti's engineers throughout this journey, I've developed tremendous trust in their expertise, dedication and attention to detail. Knowing that every detail had been carefully tested, checked and prepared gave me the confidence to focus entirely on driving and push beyond what we had previously achieved.”

Dr Tan said, “This will be marked as a true Milestone in Automotive history, going beyond 500kmph in an electric vehicle is an industry game changer. Giti and YANGWANG have together pushed beyond the limits of technology to attain the ‘Highest Speed Achieved by Electric Vehicle Tires’. This achievement is a testament to innovation, dedication and the relentless pursuit of excellence demonstrated by our global research and development teams. We engineer tyres that perform under the most extreme conditions. Beyond setting records, this partnership reinforces our commitment to advancing tyre technology, delivering innovative solutions for the evolving automotive industry and inspiring greater confidence in the Giti brand among vehicle manufacturers and motorists worldwide.”