Challenge Of Change And Business Strategy: Thinking Wide

Challenge Of Change And Business Strategy: Thinking Wide

Change and impermanency is the common denominator of all phenomena and processes in nature, which include human activities as well. Heraclitus, the 5th Century BC Greek philosopher, has said that no man can step into the same river twice. This statement from Heraclitus means that the world constantly changes and that no two situations are exactly the same. Just as water flows in a river, one cannot touch the exact same water twice when one steps into a river. This view has been affirmed by Lord Buddha around the same period.

In fact, the challenge of change can be considered as the key driver in all the human endeavours across history and the main motivating factor of business strategies that have evolved through the four industrial revolutions spanning form the mid-18th century to the present day of mass digitalisation. The four principles of change management at any level – be it personal, family, workplace, company or a country – are:

  • Understand the change
  • Plan the change
  • Implement the change
  • Communicate the change

Some of the significant contributors to the management of change which resulted in the emergence of new approaches and working models that became popular during the past 50 years can be enumerated as:

  • Lewin’s Change Management Model
  • McKinsey 7S Model.
  • Kotler’s Change Management Theory
  • Nudge Theory
  • ADKAR Theory
  • Bridge’s Transition Model
  • Kubler-Ross Five Stage Model

There are many schools of thought around managing organisational change, but there's one thing that's clear. Change managers need to structure their organisational changes and need to avoid 'ad hoc' change management. They need to look at organisational change from a programmatic perspective, leverage subject matter experts around the impacts of change and look at the ‘change beyond the change’. 

Corporate change has always been associated with leadership, and Jack Welch, the master of transformational leadership, has once quoted that “good business leaders create a vision, articulate the vision, passionately own the vision and relentlessly drive it to completion.”

Notwithstanding the tremendous utility value of these approaches, I have witnessed the beginning, growth, decline and final exit of some great business empires in Sri Lanka, which could not survive up to the third generation. Similarly, there are exemplary business organisations, the roots of which can be traced back in history to a single person who started with a few rupees and later developed in to corporate giants that are thriving through the third generation. It is therefore apparent that there are no hard and fast norms or standard ground rules, but an emerging factor is the importance of the people at all levels, despite the benefits of automation and digitalisation. Success and failure episodes are abundant throughout the world and corporate graveyards are cluttered with casualties.

Change and business strategy are always closely interlinked without clear boundaries. The ‘Art of War’ – which is attributed to the ancient Chinese military strategist Sun Tzu (around 5th century BC) – remains the most influential strategy text in East Asian warfare and has influenced both Eastern and Western military thinking, business tactics, legal strategy, lifestyles and beyond.

The Covid-19 outbreak, which started around two years ago and developed in to a devastating pandemic, has brought about years of change in the way companies in all sectors and regions do business. The entire world scenario which we currently witness is reminiscent of the opening paragraph of ‘A Tale of Two Cities’, an 1859 historical novel by Charles Dickens.

“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light, it was the season of Darkness, it was the spring of hope, it was the winter of despair, we had everything before us, we had nothing before us, we were all going direct to Heaven, we were all going direct the other way – in short, the period was so far like the present period, that some of its noisiest authorities insisted on its being received, for good or for evil, in the superlative degree of comparison only.”
 

The Coronavirus has rapidly made ‘business as usual’ a phrase from the distant past. There is no ‘usual’ in this uncertain time. But organisations that outmanoeuvre uncertainty create a resilience they can count on, irrespective of the changes that come

. We’ve all changed the way we operate during the Covid-19 crisis. Some changes were forced on us, while others represent the height of innovation in a crisis. There’s been a reset of the workforce and work itself, a reset of the employer/employee relationship and a reset of the business ecosystem. For most of them, the business impact of the pandemic has been negative; for some, positive. 

The pandemic may have wiped our strategy slate clean (or at least it feels that way), but we have also garnered invaluable experience. Now it’s time to bring together our executive team and use those lessons to reconfigure the business and operating models for a new reality. It appears that in addition to the conventional 3Rs (reduce, reuse and recycle), with respect to resource consumption and sustainability, a set of new 3Rs, namely respond, recover and renew, has emerged during the Covid-19 crisis.

As we shift from response to recovery, the key for senior leaders is to make strategic decisions that will lead them to a renewed future state, however paralysing the uncertain outlook may seem. We can borrow a leaf from the strategy and tactics of the Covid-19 virus itself in learning how to adapt for survival by adopting new paradigms, namely producing more virulent strains such as the Delta variety.

In the absence of a 100 percent effective vaccine or cure for Covid-19, any rebound in business activity could easily be followed by another round of response, recover, renew; so the imperative is to absorb lessons learned quickly and build sustainable changes into business and operating models.

But first, we need to determine exactly where and how the crisis has stretched and broken our existing models, and where the risks and opportunities lie as a result. When talking about risks and opportunities, I cannot help going back to the basics of ISO 9001:2015 Quality Management System (QMS) requirements which expect a company to evaluate the external and internal issues (Clause 4.1), expectations of interested parties (4.2), determining the risks and opportunities (6.1) and planning for change (6.2). In some of the companies that I happen to audit, the priority given to these is at a minimum or no priority given at all apart from stagnant records which do not show any objective evidence of monitoring and review.

However, one important factor we have to consider is that everyone – irrespective of whether it is an individual, family unit, organisation or a country – is on various stages of their unique learning curves, and the strategic horizons have drastically become shorter. Business and strategy planning is no longer an elite task shrouded with mystery and confined to the corporate managers only in their air conditioned rooms but a task to be accomplished in consultation with those who are finally going to implement the strategies and plans. While the Japanese Genba (the actual place) approach is more than 50 years old, it is mostly confined to operational levels, which is rather unfortunate. This crisis has created an opportunity to reset some of our goals and ambitions; it’s time to ask: “As we recover from this crisis, do we want to be different, and if so, how?”

One can see that many companies are in the recovery mode at the moment and trying to do damage control based on profit motive, which is understandable. The entire social, cultural and ethical models and paradigms have changed drastically, and the entrepreneurs need to realise that they are no longer operating in the pre-Covid era. Drastic changes have occurred in the entire supply and value chains with changing customer preferences.

The following quote attributed to many, including Eleanor Roosevelt, a former First Lady of United States, is appropriate to be cited here:

“There are people who make things happen, there are people who watch things happen, and there are people who wonder what happened.” 

Change and impermanency is a fact of life, more so today, and if we do not change, change will change us. After all, it was the mathematical genius of the 20th Century, Albert Einstein, who once observed that:

“Insanity is doing the same thing over and over again and expecting different results.”

We can’t keep doing the same thing every day and expect different results. In other words, we can’t keep doing the same workout routine and expect to look differently. In order for our life to change, we must change – to the degree that we change our actions and our thinking, to the degree that our life will change.

The author a Management Counselor from Sri Lanka

Tana Oy Debuts Tana Wingman, A Digital Assistant For Shredder Operators

Tana Oy Debuts Tana Wingman, A Digital Assistant For Shredder Operators

Tana Oy, a Finnish environmental technology company specialising in manufacturing mobile solid waste shredders, screens and landfill compactors, has unveiled a new digital tool called Tana Wingman, designed as an operator assistant for its line of TANA shredders. The system transmits live hopper camera footage and real-time equipment metrics directly to machine operators, with the stated goals of improving on-site safety and boosting processing efficiency. This digital assistant allows for more attentive monitoring of the shredding action and faster reactions to fluctuating feed conditions.

The solution is available as an optional upgrade for TANA Hammerhead and TANA Shark models, merging visual oversight with performance data on a tablet interface positioned inside the loading machine. Operators gain immediate access to critical readings without exiting their cabin, which promotes quicker judgments, consistent material flow and a safer work environment. A notable feature is its self-contained design, as Tana Wingman functions entirely on-site without relying on cloud servers or an internet link, keeping all data local.

This release strengthens Tana’s wider strategy of delivering smarter waste management through connected machinery, embedding practical intelligence directly into daily operations. By adding this tool to its digital suite, the company continues to focus on practical, machine-level enhancements rather than cloud-dependent solutions.

Retrofit kits are available for existing D series TANA Hammerhead and TANA Shark shredders, while new machines can receive the system during production. The setup uses a local Wi-Fi connection between the shredder and any commercial Android tablet running the Tana Wingman application, downloadable from the Google Play Store, with no need for proprietary hardware. Among the reported benefits are superior hopper visibility, fewer interruptions to leave the cabin, safer feeding practices, reduced risk of loader damage, transparent production capacity readouts and fully localised operation. Further details are accessible through authorised Tana distributors.

Petteri Tiainen, Product Marketing Manager – Digital Solutions, Tana Oy, said, “Tana Wingman gives operators immediate access to the information they need exactly where they need it. By combining a live hopper view with machine data, it supports faster decision-making, smoother material flow and safer day-to-day operation.”

Citira To Acquire Swedish Vehicle Maintenance Firm Malte Månson

Citira To Acquire Swedish Vehicle Maintenance Firm Malte Månson

Citira, a Sweden-based company specialising in circular tyre management, has reached an agreement to acquire the Swedish truck and bus maintenance firm Malte Månson from the private equity group Accent Equity. The combination of Citira’s tyre expertise with Malte Månson’s vehicle servicing is designed to create a convenient, full-service offering for heavy vehicle fleets initially in Sweden, with further expansion planned across Europe.

For 108 years, Malte Månson has operated as a renowned independent maintenance partner for truck and bus operators throughout Sweden. The company has established a strong reputation for reliable day-and-night service, comprehensive drivetrain and ancillary equipment repairs and a warm customer approach. In 2025, the firm reported revenues of SEK 773 million (approximately USD 82.31 million).

The transaction remains subject to standard closing conditions and regulatory approvals, with finalisation expected in the third quarter of 2026. Following the deal, Staffan Lindewald and his fellow members of the management team are set to become co-owners of Citira.

David Boman, CEO, Citira, said, “Together with Malte, we can build a unique service offering for heavy vehicle fleets and users, delivering convenient and sustainable uptime, with only one point of contact for the customer. I am deeply impressed by the high-calibre team at Malte, which will be an excellent fit with our network of tyre shops.”

Staffan Lindewald, CEO, Malte Månson, said, “Citira felt like a natural fit for Malte. We share a position as an independent service-focused challenger. We share the same type of heavy vehicle customers for which we provide complementary services. With Citira, we can reach more customers, provide additional services to our existing ones and accelerate Malte’s growth journey.”

Epsilon Carbon Receives Responsible Care Recertification From Indian Chemical Council

Epsilon Carbon Receives Responsible Care Recertification From Indian Chemical Council

Epsilon Carbon Pvt. Ltd., a leading global manufacturer of carbon black, speciality carbon and coal tar downstream products, has been recertified under the Responsible Care programme by the Indian Chemical Council, with the certification valid through March 2029. The recertification applies to the company’s integrated manufacturing complex in Vijayanagar, Karnataka, recognised as one of India’s largest fully backward integrated carbon complexes. This facility has an annual capacity of 215,000 tonnes of carbon black and 220,000 tonnes of speciality carbon.

Responsible Care represents the global chemical industry’s leading voluntary initiative, focusing on safe chemical management throughout the product lifecycle. The programme has helped Epsilon Carbon embed safety and responsibility into daily operations, employee training and cross-functional decisions, moving beyond mere regulatory compliance.

For customers, partners and investors, the recertification offers third-party verification of operational integrity from raw material handling to product dispatch. Many industrial manufacturers accept Responsible Care certification as a sufficient global standard, and Epsilon Carbon has secured long-term supply contracts as a preferred supplier, reinforcing trust regardless of the company’s growth scale.

Gaurav Mathur, Chief Executive Officer, Epsilon Carbon, said, "We adopted Responsible Care early in our journey, well before it was a norm for a company of our scale. At that time, our focus was on building it right, not doing it quickly. That discipline has shaped our safety culture, our systems and the trust we have built with global customers and financial partners. As we expand into Odisha and grow our product portfolio, this recertification is a signal that our commitment to responsible operations continues to scale alongside our ambitions."

New Bridgestone Underground Mining Tyres Cut Downtime And Boost Load Capacity

New Bridgestone Underground Mining Tyres Cut Downtime And Boost Load Capacity

Bridgestone has launched a new range of underground mining tyres engineered to perform in extremely harsh conditions, enabling greater productivity with fewer resources. The VMNT, VMDL and VMMS products are specifically designed for underground applications, where abrasive rock, high moisture and continuous operations create one of the toughest environments for tyres.

All three models debut Bridgestone’s Subterranean technology, allowing haulers to carry heavier loads without raising inflation pressure. This innovation also lowers the risk of cuts, penetrations and costly downtime. The tyres form part of the company’s Moving More with Less philosophy, balancing higher capacity, durability and safety to help operators maximise output underground.

The tyres reduce penetrations by enveloping rocks instead of allowing them to cut into the rubber while preserving grip and operator comfort. The VMNT offers extended wear life for underground haulers, the VMDL uses a unique lug pattern for traction on load and haul dump machines and the VMMS features a smooth grooveless design where traction comes from terrain contact, plus cut-resistant sidewalls. Available sizes include 26.5 R25, 29.5 R29 and 35/65 R33.

This release strengthens Bridgestone’s off-road tyre portfolio and reinforces its commitment to innovative solutions that improve productivity, durability and safety in specialised global applications.

Rob Cole, Key Account Manager – Off Road Tyres, UK and Ireland, Bridgestone, said, “These tyres are specifically designed for the harshest terrains that you’ll ever come across. Underground mines are among the most demanding and challenging environments imaginable. The beauty of these tyres is that they can carry 15 percent extra load capacity without increasing the pressure. Traditionally, the thinking in this sector was to make the casing stronger and simply put more air into the tyre to carry more load. In reality, that can be counterproductive in these conditions.

“If a tyre fails underground, it can fail with a tremendous amount of force, costing operators huge amounts of money in downtime and, more importantly, potentially endangering life. The machines themselves are getting heavier, so the tyre beads have also been strengthened to help carry more load safely and effectively. What Bridgestone has developed here is a tyre range capable of handling the severe realities of underground mining while helping operators move more with less.”