Challenge Of Change And Business Strategy: Thinking Wide
- By PP Perera
- October 13, 2021
Change and impermanency is the common denominator of all phenomena and processes in nature, which include human activities as well. Heraclitus, the 5th Century BC Greek philosopher, has said that no man can step into the same river twice. This statement from Heraclitus means that the world constantly changes and that no two situations are exactly the same. Just as water flows in a river, one cannot touch the exact same water twice when one steps into a river. This view has been affirmed by Lord Buddha around the same period.
In fact, the challenge of change can be considered as the key driver in all the human endeavours across history and the main motivating factor of business strategies that have evolved through the four industrial revolutions spanning form the mid-18th century to the present day of mass digitalisation. The four principles of change management at any level – be it personal, family, workplace, company or a country – are:
- Understand the change
- Plan the change
- Implement the change
- Communicate the change
Some of the significant contributors to the management of change which resulted in the emergence of new approaches and working models that became popular during the past 50 years can be enumerated as:
- Lewin’s Change Management Model
- McKinsey 7S Model.
- Kotler’s Change Management Theory
- Nudge Theory
- ADKAR Theory
- Bridge’s Transition Model
- Kubler-Ross Five Stage Model
There are many schools of thought around managing organisational change, but there's one thing that's clear. Change managers need to structure their organisational changes and need to avoid 'ad hoc' change management. They need to look at organisational change from a programmatic perspective, leverage subject matter experts around the impacts of change and look at the ‘change beyond the change’.
Corporate change has always been associated with leadership, and Jack Welch, the master of transformational leadership, has once quoted that “good business leaders create a vision, articulate the vision, passionately own the vision and relentlessly drive it to completion.”
Notwithstanding the tremendous utility value of these approaches, I have witnessed the beginning, growth, decline and final exit of some great business empires in Sri Lanka, which could not survive up to the third generation. Similarly, there are exemplary business organisations, the roots of which can be traced back in history to a single person who started with a few rupees and later developed in to corporate giants that are thriving through the third generation. It is therefore apparent that there are no hard and fast norms or standard ground rules, but an emerging factor is the importance of the people at all levels, despite the benefits of automation and digitalisation. Success and failure episodes are abundant throughout the world and corporate graveyards are cluttered with casualties.
Change and business strategy are always closely interlinked without clear boundaries. The ‘Art of War’ – which is attributed to the ancient Chinese military strategist Sun Tzu (around 5th century BC) – remains the most influential strategy text in East Asian warfare and has influenced both Eastern and Western military thinking, business tactics, legal strategy, lifestyles and beyond.
The Covid-19 outbreak, which started around two years ago and developed in to a devastating pandemic, has brought about years of change in the way companies in all sectors and regions do business. The entire world scenario which we currently witness is reminiscent of the opening paragraph of ‘A Tale of Two Cities’, an 1859 historical novel by Charles Dickens.
“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light, it was the season of Darkness, it was the spring of hope, it was the winter of despair, we had everything before us, we had nothing before us, we were all going direct to Heaven, we were all going direct the other way – in short, the period was so far like the present period, that some of its noisiest authorities insisted on its being received, for good or for evil, in the superlative degree of comparison only.”
The Coronavirus has rapidly made ‘business as usual’ a phrase from the distant past. There is no ‘usual’ in this uncertain time. But organisations that outmanoeuvre uncertainty create a resilience they can count on, irrespective of the changes that come
. We’ve all changed the way we operate during the Covid-19 crisis. Some changes were forced on us, while others represent the height of innovation in a crisis. There’s been a reset of the workforce and work itself, a reset of the employer/employee relationship and a reset of the business ecosystem. For most of them, the business impact of the pandemic has been negative; for some, positive.
The pandemic may have wiped our strategy slate clean (or at least it feels that way), but we have also garnered invaluable experience. Now it’s time to bring together our executive team and use those lessons to reconfigure the business and operating models for a new reality. It appears that in addition to the conventional 3Rs (reduce, reuse and recycle), with respect to resource consumption and sustainability, a set of new 3Rs, namely respond, recover and renew, has emerged during the Covid-19 crisis.
As we shift from response to recovery, the key for senior leaders is to make strategic decisions that will lead them to a renewed future state, however paralysing the uncertain outlook may seem. We can borrow a leaf from the strategy and tactics of the Covid-19 virus itself in learning how to adapt for survival by adopting new paradigms, namely producing more virulent strains such as the Delta variety.
In the absence of a 100 percent effective vaccine or cure for Covid-19, any rebound in business activity could easily be followed by another round of response, recover, renew; so the imperative is to absorb lessons learned quickly and build sustainable changes into business and operating models.
But first, we need to determine exactly where and how the crisis has stretched and broken our existing models, and where the risks and opportunities lie as a result. When talking about risks and opportunities, I cannot help going back to the basics of ISO 9001:2015 Quality Management System (QMS) requirements which expect a company to evaluate the external and internal issues (Clause 4.1), expectations of interested parties (4.2), determining the risks and opportunities (6.1) and planning for change (6.2). In some of the companies that I happen to audit, the priority given to these is at a minimum or no priority given at all apart from stagnant records which do not show any objective evidence of monitoring and review.
However, one important factor we have to consider is that everyone – irrespective of whether it is an individual, family unit, organisation or a country – is on various stages of their unique learning curves, and the strategic horizons have drastically become shorter. Business and strategy planning is no longer an elite task shrouded with mystery and confined to the corporate managers only in their air conditioned rooms but a task to be accomplished in consultation with those who are finally going to implement the strategies and plans. While the Japanese Genba (the actual place) approach is more than 50 years old, it is mostly confined to operational levels, which is rather unfortunate. This crisis has created an opportunity to reset some of our goals and ambitions; it’s time to ask: “As we recover from this crisis, do we want to be different, and if so, how?”
One can see that many companies are in the recovery mode at the moment and trying to do damage control based on profit motive, which is understandable. The entire social, cultural and ethical models and paradigms have changed drastically, and the entrepreneurs need to realise that they are no longer operating in the pre-Covid era. Drastic changes have occurred in the entire supply and value chains with changing customer preferences.
The following quote attributed to many, including Eleanor Roosevelt, a former First Lady of United States, is appropriate to be cited here:
“There are people who make things happen, there are people who watch things happen, and there are people who wonder what happened.”
Change and impermanency is a fact of life, more so today, and if we do not change, change will change us. After all, it was the mathematical genius of the 20th Century, Albert Einstein, who once observed that:
“Insanity is doing the same thing over and over again and expecting different results.”
We can’t keep doing the same thing every day and expect different results. In other words, we can’t keep doing the same workout routine and expect to look differently. In order for our life to change, we must change – to the degree that we change our actions and our thinking, to the degree that our life will change.
The author a Management Counselor from Sri Lanka
Wacker Finalises Social Plan For 1,600 German Job Cuts Under PACE Programme
- By TT News
- May 13, 2026
German chemical group Wacker is moving forward aggressively with its PACE programme, a global initiative to cut costs and improve efficiency that was launched in October 2025. The overarching goal is to permanently secure the company’s competitive standing by slashing annual expenses by more than EUR 300 million, a target that has already been announced alongside plans for worldwide workforce reductions.
A key development in Germany involves a new agreement between management and employee representatives to handle the planned loss of roughly 1,600 jobs through socially responsible means. Instead of forced dismissals, the company will rely on voluntary measures such as attractive phased early retirement and severance packages. To create the financial breathing room for this approach, all German employees will accept a temporary solidarity contribution until 2028, taking the form of a four percent cut to both their hours and pay. All structural changes under the PACE umbrella are expected to be finalised by the end of 2027.
The distribution of job reductions will see the heaviest impact at the Burghausen site, Wacker’s largest globally, where 1,300 positions will be eliminated. The Nünchritz facility will lose 200 jobs, the Munich headquarters will reduce its headcount by 60 and a collective 50 positions will be cut from other Wacker locations across Germany. The implementation plan, which includes consolidating production facilities, adjusting shift system flexibility and shifting roles to international service hubs, has been fully agreed upon by both employer and employee representatives.
Christian Hartel, CEO, WACKER, said, "With the agreement we have now concluded, we have reached an important milestone in driving forward the necessary transformation in Germany and strengthening our competitiveness. We have already implemented numerous measures at our international sites that make us more flexible, more efficient and faster. Now, the implementation phase will start in Germany as well.”
Angela Wörl, Personnel Director, WACKER, said, "Together with the employee representatives, we have come up with good solutions to implement the necessary structural measures in Germany not only quickly, but, above all, in a socially responsible manner. This will strengthen the position of our German sites in the face of international competition and lay the foundation for future profitable growth."
Rubber Board To Offer Drone Spraying Guidance For Leaf Diseases Via Helpline
- By TT News
- May 13, 2026
The Rubber Board of India has introduced a new initiative to assist farmers seeking information on the use of agricultural drones for fungicide application on rubber plantations. The advisory specifically targets the management of leaf diseases that become prevalent during the rainy season, including Abnormal Leaf Fall and Colletotrichum Leaf Spot. To facilitate this, the Rubber Board has made its call centre available for farmers to raise their queries.
Principal Scientist Dr Shaji Philip from the Rubber Research Institute of India will be the designated expert responding to these inquiries. He will be available for a dedicated three-hour session on the morning of 15 May 2026 from 10 am to 1 pm. Farmers are encouraged to reach out during this period to gain technical clarity on drone-based spraying methods.
The call centre can be contacted directly at the phone number 0481-2576622. This step is aimed at modernising disease control practices in rubber cultivation and reducing the manual labour and risks associated with traditional spraying during wet weather conditions.
Cabot Receives ACC Awards For Safety And Waste Management
- By TT News
- May 13, 2026
Cabot Corporation has received two 2026 Responsible Care awards from the American Chemistry Council for its performance in workplace safety and environmental management.
The company received the Waste & Water Stewardship Award and the Facility Safety Award at the ACC Responsible Care Conference in Fort Lauderdale, Florida.
Cabot was also named one of two finalists for the Responsible Care Initiative of the Year Award.
The Waste & Water Stewardship Award recognised the company’s handling of synthetic gypsum produced by the air pollution control system at its manufacturing site in Franklin, Louisiana. Cabot said it had identified a reuse application for the material in the cement industry, diverting nearly 15,000 metric tonnes of synthetic gypsum from landfill in 2025.
The company said the initiative helped it meet air emissions control requirements while reducing waste through the reuse of byproducts.
The Facility Safety Award recognised employee health and safety performance across Cabot’s US manufacturing operations, with nearly all of the company’s US manufacturing sites receiving the award based on their 2025 performance.
“We are honored to be recognized by the ACC for our leadership in advancing safety and sustainability performance,” said Jennifer Chittick, senior vice-president, safety, health and environment, and chief sustainability officer at Cabot.
“At Cabot, we believe our employees are our most valuable asset, and our long-standing commitment to safe working conditions, employee involvement in safety efforts, and workplace wellness is deeply embedded in our culture to ensure that all employees, contractors, and visitors return home safely each day.
“Furthermore, we remain committed to protecting the environment and reducing our impact through focused initiatives that drive lasting, positive change while strengthening our environmental performance in the communities where we operate.”
The ACC’s Responsible Care Awards programme recognises companies for environmental, health, safety and security performance, sustainability and chemicals management.
Cabot joined the ACC in 2010 and adopted the chemical industry’s voluntary Responsible Care initiative and Responsible Care Global Charter, aimed at improving health, safety, environmental and security performance across operations.
Plaza Tire Service Expands Missouri Footprint With New Ozark-Area Location
- By TT News
- May 13, 2026
Plaza Tire Service, a brand within the Sun Auto Network, has expanded its Missouri footprint by opening a new location strategically serving drivers along the Highway 65 corridor. The expansion now reaches motorists across Ozark, Nixa and the greater Springfield area, reinforcing the company’s presence in Christian County, recognised as one of the fastest-growing regions south of Springfield.
Operating under the Plaza Tire Service name, the newest storefront upholds the brand’s Driver Commitment, which emphasises clarity, confidence and attentive customer care. To enhance the service experience, the facility offers 24/7 online appointment scheduling, digital vehicle inspections, nationwide warranties and immediate access to leading tyre brands. Same-day service is available alongside a full range of automotive maintenance and repair work, including alignments, brake service, oil changes, battery replacements and preventative maintenance.
Michael Loa, Regional Vice President, said, "Missouri continues to be an important market for us. This location allows us to strengthen our presence in the Springfield area while continuing to deliver the consistent, expert know-how our customers expect."



Comments (0)
ADD COMMENT