Challenge Of Change And Business Strategy: Thinking Wide
- By PP Perera
- October 13, 2021
Change and impermanency is the common denominator of all phenomena and processes in nature, which include human activities as well. Heraclitus, the 5th Century BC Greek philosopher, has said that no man can step into the same river twice. This statement from Heraclitus means that the world constantly changes and that no two situations are exactly the same. Just as water flows in a river, one cannot touch the exact same water twice when one steps into a river. This view has been affirmed by Lord Buddha around the same period.
In fact, the challenge of change can be considered as the key driver in all the human endeavours across history and the main motivating factor of business strategies that have evolved through the four industrial revolutions spanning form the mid-18th century to the present day of mass digitalisation. The four principles of change management at any level – be it personal, family, workplace, company or a country – are:
- Understand the change
- Plan the change
- Implement the change
- Communicate the change
Some of the significant contributors to the management of change which resulted in the emergence of new approaches and working models that became popular during the past 50 years can be enumerated as:
- Lewin’s Change Management Model
- McKinsey 7S Model.
- Kotler’s Change Management Theory
- Nudge Theory
- ADKAR Theory
- Bridge’s Transition Model
- Kubler-Ross Five Stage Model
There are many schools of thought around managing organisational change, but there's one thing that's clear. Change managers need to structure their organisational changes and need to avoid 'ad hoc' change management. They need to look at organisational change from a programmatic perspective, leverage subject matter experts around the impacts of change and look at the ‘change beyond the change’.
Corporate change has always been associated with leadership, and Jack Welch, the master of transformational leadership, has once quoted that “good business leaders create a vision, articulate the vision, passionately own the vision and relentlessly drive it to completion.”
Notwithstanding the tremendous utility value of these approaches, I have witnessed the beginning, growth, decline and final exit of some great business empires in Sri Lanka, which could not survive up to the third generation. Similarly, there are exemplary business organisations, the roots of which can be traced back in history to a single person who started with a few rupees and later developed in to corporate giants that are thriving through the third generation. It is therefore apparent that there are no hard and fast norms or standard ground rules, but an emerging factor is the importance of the people at all levels, despite the benefits of automation and digitalisation. Success and failure episodes are abundant throughout the world and corporate graveyards are cluttered with casualties.
Change and business strategy are always closely interlinked without clear boundaries. The ‘Art of War’ – which is attributed to the ancient Chinese military strategist Sun Tzu (around 5th century BC) – remains the most influential strategy text in East Asian warfare and has influenced both Eastern and Western military thinking, business tactics, legal strategy, lifestyles and beyond.
The Covid-19 outbreak, which started around two years ago and developed in to a devastating pandemic, has brought about years of change in the way companies in all sectors and regions do business. The entire world scenario which we currently witness is reminiscent of the opening paragraph of ‘A Tale of Two Cities’, an 1859 historical novel by Charles Dickens.
“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light, it was the season of Darkness, it was the spring of hope, it was the winter of despair, we had everything before us, we had nothing before us, we were all going direct to Heaven, we were all going direct the other way – in short, the period was so far like the present period, that some of its noisiest authorities insisted on its being received, for good or for evil, in the superlative degree of comparison only.”
The Coronavirus has rapidly made ‘business as usual’ a phrase from the distant past. There is no ‘usual’ in this uncertain time. But organisations that outmanoeuvre uncertainty create a resilience they can count on, irrespective of the changes that come
. We’ve all changed the way we operate during the Covid-19 crisis. Some changes were forced on us, while others represent the height of innovation in a crisis. There’s been a reset of the workforce and work itself, a reset of the employer/employee relationship and a reset of the business ecosystem. For most of them, the business impact of the pandemic has been negative; for some, positive.
The pandemic may have wiped our strategy slate clean (or at least it feels that way), but we have also garnered invaluable experience. Now it’s time to bring together our executive team and use those lessons to reconfigure the business and operating models for a new reality. It appears that in addition to the conventional 3Rs (reduce, reuse and recycle), with respect to resource consumption and sustainability, a set of new 3Rs, namely respond, recover and renew, has emerged during the Covid-19 crisis.
As we shift from response to recovery, the key for senior leaders is to make strategic decisions that will lead them to a renewed future state, however paralysing the uncertain outlook may seem. We can borrow a leaf from the strategy and tactics of the Covid-19 virus itself in learning how to adapt for survival by adopting new paradigms, namely producing more virulent strains such as the Delta variety.
In the absence of a 100 percent effective vaccine or cure for Covid-19, any rebound in business activity could easily be followed by another round of response, recover, renew; so the imperative is to absorb lessons learned quickly and build sustainable changes into business and operating models.
But first, we need to determine exactly where and how the crisis has stretched and broken our existing models, and where the risks and opportunities lie as a result. When talking about risks and opportunities, I cannot help going back to the basics of ISO 9001:2015 Quality Management System (QMS) requirements which expect a company to evaluate the external and internal issues (Clause 4.1), expectations of interested parties (4.2), determining the risks and opportunities (6.1) and planning for change (6.2). In some of the companies that I happen to audit, the priority given to these is at a minimum or no priority given at all apart from stagnant records which do not show any objective evidence of monitoring and review.
However, one important factor we have to consider is that everyone – irrespective of whether it is an individual, family unit, organisation or a country – is on various stages of their unique learning curves, and the strategic horizons have drastically become shorter. Business and strategy planning is no longer an elite task shrouded with mystery and confined to the corporate managers only in their air conditioned rooms but a task to be accomplished in consultation with those who are finally going to implement the strategies and plans. While the Japanese Genba (the actual place) approach is more than 50 years old, it is mostly confined to operational levels, which is rather unfortunate. This crisis has created an opportunity to reset some of our goals and ambitions; it’s time to ask: “As we recover from this crisis, do we want to be different, and if so, how?”
One can see that many companies are in the recovery mode at the moment and trying to do damage control based on profit motive, which is understandable. The entire social, cultural and ethical models and paradigms have changed drastically, and the entrepreneurs need to realise that they are no longer operating in the pre-Covid era. Drastic changes have occurred in the entire supply and value chains with changing customer preferences.
The following quote attributed to many, including Eleanor Roosevelt, a former First Lady of United States, is appropriate to be cited here:
“There are people who make things happen, there are people who watch things happen, and there are people who wonder what happened.”
Change and impermanency is a fact of life, more so today, and if we do not change, change will change us. After all, it was the mathematical genius of the 20th Century, Albert Einstein, who once observed that:
“Insanity is doing the same thing over and over again and expecting different results.”
We can’t keep doing the same thing every day and expect different results. In other words, we can’t keep doing the same workout routine and expect to look differently. In order for our life to change, we must change – to the degree that we change our actions and our thinking, to the degree that our life will change.
The author a Management Counselor from Sri Lanka
Michelin Chronicles MotoGP Era In New Documentary Series
- By TT News
- October 09, 2026
Michelin has prepared a six-part documentary series chronicling its 11-season tenure in MotoGP as its current stint as the championship’s sole tyre supplier nears its conclusion. Titled ‘Racing on Trust – A Decade of Michelin in MotoGP’, the production examines the manufacturer’s return to the premier class in 2016 through the perspectives of those directly involved, rather than focusing solely on results and statistical milestones. The first two episodes premiered on 8 October 2026, via the Michelin Motorsport and Michelin Group YouTube channels, with the remaining four instalments arriving weekly on Thursdays at 2:00 p.m.
The project assembles 25 figures from across the paddock who agreed to recount their experiences without editorial constraint. World champions, current and former riders, team principals, championship executives, journalists and Michelin Motorsport personnel contribute previously untold accounts spanning the 11 seasons. Among them, Valentino Rossi revisits the closing chapter of his career, Marc Márquez addresses his injury and subsequent recovery and Johann Zarco describes the circumstances surrounding his landmark victory at Le Mans. Their recollections, alongside those of peers and officials, trace both the evolution of the sport and the individuals who shaped it.

Contributors include riders Marc Márquez, Valentino Rossi, Francesco Bagnaia, Jorge Martín, Fabio Quartararo, Maverick Viñales, Cal Crutchlow, Jack Miller and Johann Zarco. Team and organisational figures comprise Lucio Cecchinello of LCR, Ducati Corse’s Gigi Dall’Igna, Alberto Puig of Honda HRC, Dorna Sports CEO Carmelo Ezpeleta, Loris Capirossi of race direction and Hervé Poncharal of Tech3. Media representatives include Sylvain Guintoli, Manuel Pecino, Simon Patterson, Guido Meda and Michel Turco, while Michelin Motorsport is represented by Piero Taramasso, Jean-Claude Catalano, Jean-Philippe Cappelle and Nicolas Goubert, with additional input from Maria Herrera.

The opening episode, ‘2016: The Comeback’, documents Michelin’s return and the formidable task of replacing the championship’s previous sole supplier at motorcycling’s highest level. The second, ‘Regain Trust’, examines how setbacks and difficulties ultimately reinforced confidence between the manufacturer, riders and teams, deliberately avoiding a narrative built exclusively around success.

‘Listen to the Bike’, scheduled for 15 October, begins on a wet circuit with limited grip before delving into rider sensation and feedback, illustrating a development cycle driven by continuous exchange among riders, engineers, teams and Michelin technicians. Breaking Point’, releasing on 22 October, covers the 2020 and 2021 campaigns, when the pandemic, Márquez’s injury and the arrival of a new generation reshaped the competitive hierarchy, a transition symbolically concluded by Rossi’s farewell after more than two decades.

‘A New Era’, arriving on 29 October, follows MotoGP into a fresh phase marked by increasingly capable machines and emerging talent, with Michelin advancing its tyres to extend performance boundaries. The concluding episode, ‘Final Sprint’, releasing on 5 November, reflects on 11 seasons of profound technological change and an exceptional human undertaking.
Throughout the six films, technology remains a constant presence, yet trust emerges as the defining thread, binding riders to their tyres, engineers to teams and, above all, people working together under the extreme pressures of competition.
FALKEN Puts New EUROALL SEASON AS220 At The Heart Of Its Upgraded Winter Tyre Range
- By TT News
- October 09, 2026
FALKEN has unveiled the EUROALL SEASON AS220, a new all-season tyre joining its expanded 2026-27 winter and all-weather portfolio. The AS220 is designed for compact cars, mid-size vehicles and SUVs – the most popular segments in Europe – and extends the brand’s EUROALL SEASON family. It reflects FALKEN’s push to advance modern all-weather tyre technology while addressing a wider range of cars, powertrains, driving styles and applications.
The AS220’s Snow Compaction Grooves retain snow within the tread to improve traction on snow-covered roads, while Hydro Grooves evacuate water to support stability and braking in wet conditions. An advanced temperature-stabilised rubber compound is engineered for consistent performance across climates. These features aim to deliver safety, comfort, efficiency and performance for drivers facing mild winters, wet roads or snow.
The tyre is the first to feature FALKEN’s new VARIO CORE technology. Its VARIO CORE essence combines measures that can improve rolling resistance, wear and drive-by noise. Crucially, it reflects today’s more diverse car parc by focusing on efficiency, durability and a safe driving experience for petrol, diesel, hybrid, plug-in hybrid and electric vehicles alike.
Alongside the AS220, FALKEN offers the EUROALL SEASON AS220 PRO for high-performance passenger cars. It targets dynamic handling and dependable performance in varied weather, with precise handling, stability and control at speeds up to 167 mph (270 kmph). Advanced 4D-NANO Design technology and a modern lightweight construction contribute to wet grip, efficiency and extended tyre life, combining premium all-season performance with year-round usability.
FALKEN’s winter lineup also includes the EUROWINTER HS02 and HS02 PRO, developed for confident handling in challenging winter conditions. The HS02 uses a directional V-shaped tread for water evacuation and stable wet handling, while Miura-Ori 3D sipes can enhance traction and braking on cold, icy or snowy roads. The HS02 PRO targets higher performance, with an optimised tread design supporting snow and wet capabilities, precise handling and stability. Its groove design aids traction on snow and slush while maintaining a sporty character. Both benefit from Advanced 4D-NANO Design technology for wet grip, rolling resistance and wear, with significantly reduced weight versus previous generations.
For SUV and 4x4 drivers, the FALKEN WILDPEAK A/T AT3WA all-terrain tyre combines off-road capability with on-road comfort as a genuine year-round solution. Its tread pattern features a zig-zag centre rib, ribbed shoulder grooves, rigid tread blocks and offset shoulder blocks, improving on- and off-road traction and braking on loose surfaces, mud and snow. These also support self-cleaning, while a robust tread block and reinforced sidewall with gripping edges enhance stability, durability and off-road traction. 4D-NANO Design technology further supports fuel efficiency and performance across a broad range of weather conditions.
Marcus Schulz, Assistant Manager – Product Planning, Dunlop Tyre Europe GmbH, said, "Winter road conditions present unique challenges for tyres with drivers expecting a tailored tyre for their vehicle. With our current winter portfolio, we combine innovative technologies with everyday practicality, offering solutions for a broad range of vehicles and applications. In doing so, FALKEN ensures motorists can rely on balanced and dependable tyre performance, even in changing weather conditions.”
- AZuR Network
- AZuR Project Group on Chemical Recycling
- European Tyre-to-Tyre Initiative
- Tyre Circular Economy
- End-Of-Life Tyres
- Tyre Thermolysis Oil
- Recovered Carbon Black
AZuR Project Group Meets At Pyrum To Advance Tyre Circular Economy
- By TT News
- October 09, 2026
The AZuR project group on chemical recycling convened its annual in-person meeting on 1 October 2026, bringing together more than 20 network partners at Pyrum Innovations AG in Dillingen/Saar. The gathering centred on recent scientific findings, the recovery of raw materials from end-of-life tyres, the European Tyre-to-Tyre initiative and collaborative projects planned for 2027. Participants examined how recovered carbon black and tyre thermolysis oil can be more effectively integrated into industrial production processes.
A scientific highlight came from Dr -Ing Sebastian Bogdahn, who presented his dissertation on the production and ecological assessment of high-quality carbonizates derived from used tyre thermolysis. His research combined experimental investigations, process modelling and life cycle assessment, with particular attention to recovered carbon black produced during thermolysis and subsequently processed. The findings indicated that the modelled system could potentially lower global warming potential relative to fossil-based carbon black production while underscoring the significance of process control, product quality and energy supply for environmental performance.
The European Tyre-to-Tyre initiative, launched in July 2026 by Pirelli, Pyrum, Synthos and BASF, illustrated how chemical recycling processes can be embedded within industrial value chains. Pyrum converts used and rejected tyres into recovered carbon black and tyre thermolysis oil through thermolysis. The processed carbon black is then used in Pirelli's tyre manufacturing, partially substituting fossil-based industrial carbon black.
At BASF, thermolysis oil is combined with fossil raw materials to produce chemical products including butadiene and styrene. Synthos utilises corresponding feedstocks to manufacture synthetic rubbers, which are subsequently employed in Pirelli's tyre production. According to the project partners, the entire value chain remains traceable via ISCC PLUS certification.
A notable feature of the meeting was a tour of Pyrum's thermolysis plants. Divided into three groups, attendees gained insights into the technical processes and engaged directly with on-site experts. The tour clarified the technical steps required for recovering and further processing raw materials, from the handling of used tyres through to the resulting product streams.
Management emphasised the value of regular AZuR in-person meetings, which combine exchange among companies, technology providers and research institutions with exposure to real industrial applications. The gathering demonstrated the importance of collaboration across the entire value chain, with research, technology development, industrial processing and tyre production considered together to transform recovered materials into high-quality raw materials for new products. The project group will continue this exchange in 2027 through concrete projects and information initiatives.
Straightset And Supertracker Join TyreSafe As Commercial Supporters
- By TT News
- October 09, 2026
TyreSafe, UK’s leading tyre safety charity, has welcomed Straightset and Supertracker as Commercial Supporters, pairing two well-established garage equipment names in support of the charity's goal of enhancing tyre safety and lowering tyre-related incidents across UK roads.
Independent garage equipment specialist Straightset and Supertracker, a famed British maker of wheel alignment equipment, are jointly backing TyreSafe's campaign to highlight how essential properly maintained tyres are to road safety.
Straightset, run as a family business, delivers a broad selection of garage equipment for car and commercial vehicle workshops, covering tyre changers, wheel balancers, MOT equipment, workbenches and exhaust extraction systems, plus installation, servicing and maintenance. Since 2022, Straightset has owned Supertracker, a long-established British marque focused on laser and computerised wheel aligners, commercial vehicle apparatus and vehicle lifts including scissor and two-post types.
By merging specialist equipment manufacturing with the thorough service and support garages require, the two brands offer complementary strengths. Correct wheel alignment is tightly connected to tyre maintenance, helping avert uneven tyre wear and bolster vehicle safety. The tie-up demonstrates a mutual dedication to safety, quality and the automotive sector, with both brands aiding TyreSafe's continued efforts to educate road users and encourage improved tyre safety habits.
Stuart Lovatt, Chairman, TyreSafe, said, “We are delighted to welcome Straightset and Supertracker as Commercial Supporters of TyreSafe. Together, they bring valuable expertise across the garage equipment sector, from specialist wheel alignment technology to the equipment, servicing and support that keep workshops operating safely and efficiently. Garages play an important role in helping ensure vehicles are safe and roadworthy, and the right equipment and technical support are essential to that work. We look forward to working with Straightset and Supertracker to raise awareness of tyre safety and encourage road users and businesses to make tyre maintenance a priority.”
Julia Blake, Marketing and Communications Director, Straightset, said, “We are proud to be partnering with TyreSafe, alongside our Supertracker brand, and to support the important work it does to improve tyre safety across the UK. At Straightset, we provide garages with the equipment, expertise and ongoing support they need to operate safely and effectively. Through Supertracker, we also have a longstanding connection with wheel alignment technology, which plays an important role in tyre maintenance. This partnership brings together our shared commitment to safety and gives us an opportunity to help raise awareness of the importance of looking after tyres. We look forward to working with TyreSafe and contributing to its efforts to make UK roads safer.”


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