Challenge Of Change And Business Strategy: Thinking Wide

Challenge Of Change And Business Strategy: Thinking Wide

Change and impermanency is the common denominator of all phenomena and processes in nature, which include human activities as well. Heraclitus, the 5th Century BC Greek philosopher, has said that no man can step into the same river twice. This statement from Heraclitus means that the world constantly changes and that no two situations are exactly the same. Just as water flows in a river, one cannot touch the exact same water twice when one steps into a river. This view has been affirmed by Lord Buddha around the same period.

In fact, the challenge of change can be considered as the key driver in all the human endeavours across history and the main motivating factor of business strategies that have evolved through the four industrial revolutions spanning form the mid-18th century to the present day of mass digitalisation. The four principles of change management at any level – be it personal, family, workplace, company or a country – are:

  • Understand the change
  • Plan the change
  • Implement the change
  • Communicate the change

Some of the significant contributors to the management of change which resulted in the emergence of new approaches and working models that became popular during the past 50 years can be enumerated as:

  • Lewin’s Change Management Model
  • McKinsey 7S Model.
  • Kotler’s Change Management Theory
  • Nudge Theory
  • ADKAR Theory
  • Bridge’s Transition Model
  • Kubler-Ross Five Stage Model

There are many schools of thought around managing organisational change, but there's one thing that's clear. Change managers need to structure their organisational changes and need to avoid 'ad hoc' change management. They need to look at organisational change from a programmatic perspective, leverage subject matter experts around the impacts of change and look at the ‘change beyond the change’. 

Corporate change has always been associated with leadership, and Jack Welch, the master of transformational leadership, has once quoted that “good business leaders create a vision, articulate the vision, passionately own the vision and relentlessly drive it to completion.”

Notwithstanding the tremendous utility value of these approaches, I have witnessed the beginning, growth, decline and final exit of some great business empires in Sri Lanka, which could not survive up to the third generation. Similarly, there are exemplary business organisations, the roots of which can be traced back in history to a single person who started with a few rupees and later developed in to corporate giants that are thriving through the third generation. It is therefore apparent that there are no hard and fast norms or standard ground rules, but an emerging factor is the importance of the people at all levels, despite the benefits of automation and digitalisation. Success and failure episodes are abundant throughout the world and corporate graveyards are cluttered with casualties.

Change and business strategy are always closely interlinked without clear boundaries. The ‘Art of War’ – which is attributed to the ancient Chinese military strategist Sun Tzu (around 5th century BC) – remains the most influential strategy text in East Asian warfare and has influenced both Eastern and Western military thinking, business tactics, legal strategy, lifestyles and beyond.

The Covid-19 outbreak, which started around two years ago and developed in to a devastating pandemic, has brought about years of change in the way companies in all sectors and regions do business. The entire world scenario which we currently witness is reminiscent of the opening paragraph of ‘A Tale of Two Cities’, an 1859 historical novel by Charles Dickens.

“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light, it was the season of Darkness, it was the spring of hope, it was the winter of despair, we had everything before us, we had nothing before us, we were all going direct to Heaven, we were all going direct the other way – in short, the period was so far like the present period, that some of its noisiest authorities insisted on its being received, for good or for evil, in the superlative degree of comparison only.”
 

The Coronavirus has rapidly made ‘business as usual’ a phrase from the distant past. There is no ‘usual’ in this uncertain time. But organisations that outmanoeuvre uncertainty create a resilience they can count on, irrespective of the changes that come

. We’ve all changed the way we operate during the Covid-19 crisis. Some changes were forced on us, while others represent the height of innovation in a crisis. There’s been a reset of the workforce and work itself, a reset of the employer/employee relationship and a reset of the business ecosystem. For most of them, the business impact of the pandemic has been negative; for some, positive. 

The pandemic may have wiped our strategy slate clean (or at least it feels that way), but we have also garnered invaluable experience. Now it’s time to bring together our executive team and use those lessons to reconfigure the business and operating models for a new reality. It appears that in addition to the conventional 3Rs (reduce, reuse and recycle), with respect to resource consumption and sustainability, a set of new 3Rs, namely respond, recover and renew, has emerged during the Covid-19 crisis.

As we shift from response to recovery, the key for senior leaders is to make strategic decisions that will lead them to a renewed future state, however paralysing the uncertain outlook may seem. We can borrow a leaf from the strategy and tactics of the Covid-19 virus itself in learning how to adapt for survival by adopting new paradigms, namely producing more virulent strains such as the Delta variety.

In the absence of a 100 percent effective vaccine or cure for Covid-19, any rebound in business activity could easily be followed by another round of response, recover, renew; so the imperative is to absorb lessons learned quickly and build sustainable changes into business and operating models.

But first, we need to determine exactly where and how the crisis has stretched and broken our existing models, and where the risks and opportunities lie as a result. When talking about risks and opportunities, I cannot help going back to the basics of ISO 9001:2015 Quality Management System (QMS) requirements which expect a company to evaluate the external and internal issues (Clause 4.1), expectations of interested parties (4.2), determining the risks and opportunities (6.1) and planning for change (6.2). In some of the companies that I happen to audit, the priority given to these is at a minimum or no priority given at all apart from stagnant records which do not show any objective evidence of monitoring and review.

However, one important factor we have to consider is that everyone – irrespective of whether it is an individual, family unit, organisation or a country – is on various stages of their unique learning curves, and the strategic horizons have drastically become shorter. Business and strategy planning is no longer an elite task shrouded with mystery and confined to the corporate managers only in their air conditioned rooms but a task to be accomplished in consultation with those who are finally going to implement the strategies and plans. While the Japanese Genba (the actual place) approach is more than 50 years old, it is mostly confined to operational levels, which is rather unfortunate. This crisis has created an opportunity to reset some of our goals and ambitions; it’s time to ask: “As we recover from this crisis, do we want to be different, and if so, how?”

One can see that many companies are in the recovery mode at the moment and trying to do damage control based on profit motive, which is understandable. The entire social, cultural and ethical models and paradigms have changed drastically, and the entrepreneurs need to realise that they are no longer operating in the pre-Covid era. Drastic changes have occurred in the entire supply and value chains with changing customer preferences.

The following quote attributed to many, including Eleanor Roosevelt, a former First Lady of United States, is appropriate to be cited here:

“There are people who make things happen, there are people who watch things happen, and there are people who wonder what happened.” 

Change and impermanency is a fact of life, more so today, and if we do not change, change will change us. After all, it was the mathematical genius of the 20th Century, Albert Einstein, who once observed that:

“Insanity is doing the same thing over and over again and expecting different results.”

We can’t keep doing the same thing every day and expect different results. In other words, we can’t keep doing the same workout routine and expect to look differently. In order for our life to change, we must change – to the degree that we change our actions and our thinking, to the degree that our life will change.

The author a Management Counselor from Sri Lanka

Pirelli Launches Aerodynamically Optimised P ZERO Race TLR SL-R For Maximum Speed

Pirelli Launches Aerodynamically Optimised P ZERO Race TLR SL-R For Maximum Speed

Pirelli has unveiled its latest innovation in road racing, the P ZERO Race TLR SL-R, a tyre engineered with a singular focus on maximising on-road speed. Positioned at the apex of the P ZERO Race lineup, this model unifies aerodynamic efficiency, low rolling resistance, precise handling and dependable grip into a single high-performance package. It is tailored for any scenario where speed is paramount, from competitive time trials and road races to the pursuit of personal bests during weekend rides.

The development of this tyre was heavily influenced by real-world feedback from Pirelli’s WorldTour partners, including Alpecin-Premier Tech, Fenix-Premier Tech and Lidl-Trek, alongside collaborations with leading bicycle manufacturers. Before its official release, it was already being raced under a prototype label, proving its pedigree in elite competition.

Central to its design is the debut of a patented technology called PAAS, or Pirelli Advanced Aerodynamic System. This system redefines the tyre’s shape to optimise its interaction with the rim, effectively managing airflow to harness the sailing effect, which reduces overall drag. By refining the tyre’s mounted geometry and the precise placement of its widest point, PAAS delays airflow separation. Importantly, this aerodynamic gain comes without sacrificing other key attributes, allowing the tyre to retain top-tier rolling efficiency, comfort and handling for a truly balanced ride. Complementing this is a newly developed micro-textured surface on the slick tread, further fine-tuning airflow to enhance aerodynamics and road feel at high speeds. The result is a tangible reduction in wheel drag, with average savings of up to 5 watts in crosswinds and peaks reaching 15 watts under optimal conditions.

Speed is further reinforced by the new LiteCORE casing, a tubeless-ready structure that represents Pirelli’s lightest and most efficient design for road tyres. It achieves a 10 percent reduction in rolling resistance compared to the brand’s previous best, all while maintaining responsive acceleration and precise control across varying conditions. The tyre delivers confident handling during rapid direction changes, accelerations and high-speed cornering.

Grip is entrusted to the SmartEVO² compound, a race-proven material already responsible for victories at prestigious Classics like Milan-Sanremo and Paris-Roubaix. This compound ensures reliable traction on both dry and wet surfaces, broadening the tyre’s versatility. Manufactured in Italy using FSC-certified natural rubber, the tyre complies with current ETRTO standards and is optimised for modern rims with internal widths between 22 and 25 millimetres, including hookless models when pressure limits are observed. Initially available in 28- and 30-millimetre widths, with black or yellow sidewall options, a 32-millimetre version is planned for release later in the year.

Pirelli’s Hardest Compounds Ready For Suzuka’s Renewed Test

Pirelli’s Hardest Compounds Ready For Suzuka’s Renewed Test

Pirelli is all set for the Japanese Grand Prix with the three hardest compounds in its range – the C1 as the Hard, C2 as the Medium and C3 as the Soft – marking the first appearance of the C1 in race weekends of the 2026 Formula 1 season. Suzuka’s legendary 5.8-kilometre figure-of-eight layout, with its eighteen demanding corners and rapid directional changes, places immense stress on tyres, making this selection essential.

Recent resurfacing work, which began ahead of the 2025 event and has since been substantially completed across the remaining two sectors, introduces a smooth but still dirty asphalt surface expected to offer low initial grip. Under these conditions, graining – particularly on the Soft compound – is a typical concern. Last year, such wear was limited to the front axle and faded as the track evolved. With a larger expanse of new asphalt this time, teams will need to closely monitor both graining and its effect on degradation throughout the weekend.


The behaviour of the hardest and softest compounds will be especially telling. If the C1 delivers solid grip and the C3 shows the consistency seen in Shanghai, all three tyre options could become viable for race strategies. Temperatures will also play a decisive role. With the race held a week earlier than last year, ambient conditions may stay near 15°C, keeping thermal degradation in check. Whether a one-stop strategy remains feasible will likely hinge on the severity of graining and its impact on performance, making qualifying preparation critical for properly heating the tyres.

The 2025 race saw a dominant one-stop approach, with most drivers starting on the Medium before switching to the Hard around lap 20 – a path taken by the entire podium finishers. As the 40th edition of the Japanese Grand Prix approaches, Suzuka continues to host the event except for four early editions held at Fuji. Michael Schumacher holds the record for most wins here with six, while McLaren leads constructors with nine victories.

Adding a distinctive local touch, the third podium cap crafted by Pirelli Design with designer Denis Dekovic draws inspiration from cherry blossoms in full bloom during this period. The cap is available through Pirelli’s online store.

TyreSafe Warns Enforcement Alone Cannot Close Road Safety Gap

TyreSafe Warns Enforcement Alone Cannot Close Road Safety Gap

TyreSafe, UK’s charity dedicated to raising tyre safety awareness, is calling for a shift in driver mindset, moving beyond reliance on enforcement to foster a culture of proactive vehicle safety. This follows new research from Uswitch that exposes a disconnect in how motorists approach maintenance. While the threat of penalty points prompts some action, it falls short of establishing consistent safety habits. TyreSafe argues this ‘safety gap’ reveals the limitations of an enforcement-led strategy, suggesting true road safety depends on motivating drivers to perform checks to protect lives rather than merely avoid punishment.

The findings paint a complex picture. Although over 4.8 million penalty points were issued in 2025, with the vast majority linked to speeding, only a third of motorists conduct vehicle checks specifically to evade penalties. While a significant majority of drivers with existing points altered their behaviour after being penalised, only half believe penalty points enhance road safety. For TyreSafe, this highlights a clear challenge: consistent vehicle maintenance has not yet become an automatic, routine part of driving habits.

This gap between awareness and action is particularly critical for tyre safety, a ‘silent risk’. Unlike speeding, which is highly visible and rigorously enforced, tyre defects often go unnoticed until they contribute to a serious incident. The statistics are stark, with an estimated six million illegal tyres on UK roads. Each year, tyre defects cause over two million MOT failures and result in thousands of penalty points. Given that tyres are the vehicle’s only contact with the road, their neglected state represents a persistent and underestimated danger.

In response, TyreSafe advocates for education alongside enforcement, warning that relying on fear of fines fosters reactive compliance rather than a preventative mindset. To address this, TyreSafe urges road users to embrace the simple ACT protocol: regular checks of air pressure, condition and tread depth. By encouraging drivers to internalize these routine habits, TyreSafe believes it is possible to bridge the gap between knowing what is safe and consistently acting on it, preventing thousands of needless incidents caused by poorly maintained tyres.

Stuart Lovatt, Chair of TyreSafe, said, “Enforcement clearly has a role to play in improving driver behaviour, but it cannot be the only motivator. What this data highlights is a safety gap. If only a third of drivers are checking their vehicles to avoid penalty points, we need to ensure everyone is checking them for the right reason – to stay safe. Tyres are a hidden risk. Unlike speeding, they’re not always visible and often go unchecked until something goes wrong. But when tyres fail – whether through low tread, incorrect pressure or damage – the consequences can be immediate and severe. The reality is that many tyre-related incidents are entirely preventable. A few simple checks, carried out regularly, can make a life-saving difference. We need to move beyond a culture of compliance driven by enforcement and towards one where tyre safety is seen as a fundamental part of responsible driving.”

Falken Motorsports Secures Podium In Nürburgring Season Opener

Falken Motorsports kicked off its new season in commanding fashion, leveraging the performance of Falken racing tyres to secure a podium finish at the 58th ADAC Barbarossa Prize. This event, originally intended as the second round of the ADAC RAVENOL Nürburgring Endurance Series (NLS) but elevated to the season opener after a cancellation, saw Sven Müller and Tim Heinemann claim third place in the No. 44 Porsche 911 GT3 R.

After qualifying 10th despite not completing a perfect lap, the duo demonstrated the tyres’ full potential. Starting driver Müller engaged in fierce battles from the opening lap, and the pair steadily advanced in their teal-and-blue Falken Porsche through the field to reach the top five by mid-race. In the closing stages, Heinemann delivered decisive overtakes, coming within a second of second place on the final lap to seal an early-season podium.

For customer team Max Kruse Racing, the Audi R8 LMS GT3, running on alternative fuel, finished 23rd with Jan Jaap van Roon, Tom Coronel and Rudy van Buuren. The sister car, driven by Dominik and Marcel Fugel alongside Benjamin Leuchter, placed 30th, while both VW Golf GTI TCR entries retired early. Falken Motorsports now prepares for the 57th Adenauer ADAC Rundstrecken-Trophy on 11 April, the third NLS round, building towards the ADAC RAVENOL 24h Nürburgring (14–17 May).