Challenge Of Change And Business Strategy: Thinking Wide

Challenge Of Change And Business Strategy: Thinking Wide

Change and impermanency is the common denominator of all phenomena and processes in nature, which include human activities as well. Heraclitus, the 5th Century BC Greek philosopher, has said that no man can step into the same river twice. This statement from Heraclitus means that the world constantly changes and that no two situations are exactly the same. Just as water flows in a river, one cannot touch the exact same water twice when one steps into a river. This view has been affirmed by Lord Buddha around the same period.

In fact, the challenge of change can be considered as the key driver in all the human endeavours across history and the main motivating factor of business strategies that have evolved through the four industrial revolutions spanning form the mid-18th century to the present day of mass digitalisation. The four principles of change management at any level – be it personal, family, workplace, company or a country – are:

  • Understand the change
  • Plan the change
  • Implement the change
  • Communicate the change

Some of the significant contributors to the management of change which resulted in the emergence of new approaches and working models that became popular during the past 50 years can be enumerated as:

  • Lewin’s Change Management Model
  • McKinsey 7S Model.
  • Kotler’s Change Management Theory
  • Nudge Theory
  • ADKAR Theory
  • Bridge’s Transition Model
  • Kubler-Ross Five Stage Model

There are many schools of thought around managing organisational change, but there's one thing that's clear. Change managers need to structure their organisational changes and need to avoid 'ad hoc' change management. They need to look at organisational change from a programmatic perspective, leverage subject matter experts around the impacts of change and look at the ‘change beyond the change’. 

Corporate change has always been associated with leadership, and Jack Welch, the master of transformational leadership, has once quoted that “good business leaders create a vision, articulate the vision, passionately own the vision and relentlessly drive it to completion.”

Notwithstanding the tremendous utility value of these approaches, I have witnessed the beginning, growth, decline and final exit of some great business empires in Sri Lanka, which could not survive up to the third generation. Similarly, there are exemplary business organisations, the roots of which can be traced back in history to a single person who started with a few rupees and later developed in to corporate giants that are thriving through the third generation. It is therefore apparent that there are no hard and fast norms or standard ground rules, but an emerging factor is the importance of the people at all levels, despite the benefits of automation and digitalisation. Success and failure episodes are abundant throughout the world and corporate graveyards are cluttered with casualties.

Change and business strategy are always closely interlinked without clear boundaries. The ‘Art of War’ – which is attributed to the ancient Chinese military strategist Sun Tzu (around 5th century BC) – remains the most influential strategy text in East Asian warfare and has influenced both Eastern and Western military thinking, business tactics, legal strategy, lifestyles and beyond.

The Covid-19 outbreak, which started around two years ago and developed in to a devastating pandemic, has brought about years of change in the way companies in all sectors and regions do business. The entire world scenario which we currently witness is reminiscent of the opening paragraph of ‘A Tale of Two Cities’, an 1859 historical novel by Charles Dickens.

“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light, it was the season of Darkness, it was the spring of hope, it was the winter of despair, we had everything before us, we had nothing before us, we were all going direct to Heaven, we were all going direct the other way – in short, the period was so far like the present period, that some of its noisiest authorities insisted on its being received, for good or for evil, in the superlative degree of comparison only.”
 

The Coronavirus has rapidly made ‘business as usual’ a phrase from the distant past. There is no ‘usual’ in this uncertain time. But organisations that outmanoeuvre uncertainty create a resilience they can count on, irrespective of the changes that come

. We’ve all changed the way we operate during the Covid-19 crisis. Some changes were forced on us, while others represent the height of innovation in a crisis. There’s been a reset of the workforce and work itself, a reset of the employer/employee relationship and a reset of the business ecosystem. For most of them, the business impact of the pandemic has been negative; for some, positive. 

The pandemic may have wiped our strategy slate clean (or at least it feels that way), but we have also garnered invaluable experience. Now it’s time to bring together our executive team and use those lessons to reconfigure the business and operating models for a new reality. It appears that in addition to the conventional 3Rs (reduce, reuse and recycle), with respect to resource consumption and sustainability, a set of new 3Rs, namely respond, recover and renew, has emerged during the Covid-19 crisis.

As we shift from response to recovery, the key for senior leaders is to make strategic decisions that will lead them to a renewed future state, however paralysing the uncertain outlook may seem. We can borrow a leaf from the strategy and tactics of the Covid-19 virus itself in learning how to adapt for survival by adopting new paradigms, namely producing more virulent strains such as the Delta variety.

In the absence of a 100 percent effective vaccine or cure for Covid-19, any rebound in business activity could easily be followed by another round of response, recover, renew; so the imperative is to absorb lessons learned quickly and build sustainable changes into business and operating models.

But first, we need to determine exactly where and how the crisis has stretched and broken our existing models, and where the risks and opportunities lie as a result. When talking about risks and opportunities, I cannot help going back to the basics of ISO 9001:2015 Quality Management System (QMS) requirements which expect a company to evaluate the external and internal issues (Clause 4.1), expectations of interested parties (4.2), determining the risks and opportunities (6.1) and planning for change (6.2). In some of the companies that I happen to audit, the priority given to these is at a minimum or no priority given at all apart from stagnant records which do not show any objective evidence of monitoring and review.

However, one important factor we have to consider is that everyone – irrespective of whether it is an individual, family unit, organisation or a country – is on various stages of their unique learning curves, and the strategic horizons have drastically become shorter. Business and strategy planning is no longer an elite task shrouded with mystery and confined to the corporate managers only in their air conditioned rooms but a task to be accomplished in consultation with those who are finally going to implement the strategies and plans. While the Japanese Genba (the actual place) approach is more than 50 years old, it is mostly confined to operational levels, which is rather unfortunate. This crisis has created an opportunity to reset some of our goals and ambitions; it’s time to ask: “As we recover from this crisis, do we want to be different, and if so, how?”

One can see that many companies are in the recovery mode at the moment and trying to do damage control based on profit motive, which is understandable. The entire social, cultural and ethical models and paradigms have changed drastically, and the entrepreneurs need to realise that they are no longer operating in the pre-Covid era. Drastic changes have occurred in the entire supply and value chains with changing customer preferences.

The following quote attributed to many, including Eleanor Roosevelt, a former First Lady of United States, is appropriate to be cited here:

“There are people who make things happen, there are people who watch things happen, and there are people who wonder what happened.” 

Change and impermanency is a fact of life, more so today, and if we do not change, change will change us. After all, it was the mathematical genius of the 20th Century, Albert Einstein, who once observed that:

“Insanity is doing the same thing over and over again and expecting different results.”

We can’t keep doing the same thing every day and expect different results. In other words, we can’t keep doing the same workout routine and expect to look differently. In order for our life to change, we must change – to the degree that we change our actions and our thinking, to the degree that our life will change.

The author a Management Counselor from Sri Lanka

Michelin Expands DHL Partnership To Cover 45,000 Vehicles

Michelin Expands DHL Partnership To Cover 45,000 Vehicles

Michelin has secured a significant expansion of its partnership with the DHL Group, taking over complete tyre management for 11,000 new all-electric delivery vehicles from the DHL’s Post & Paket Deutschland division. This brings the total number of DHL vehicles under Michelin’s care to 45,000 across more than 2,000 locations, covering a substantial portion of the German last-mile fleet operated by the world’s largest logistics company. The newly signed contract, valued in the mid-double-digit million range, extends for up to 12 years and deepens a collaboration that has lasted 14 years.

Under the arrangement, Michelin oversees the entire tyre lifecycle for the 45,000-vehicle Post & Parcel fleet in Germany, which consists mainly of vans and passenger cars alongside some trucks supplying parcel centres. Services encompass tyre assembly, seasonal switching between year-round and winter tyres, mobile breakdown assistance and comprehensive wear management. Michelin expects roughly 70,000 tyres to be changed annually, about 20,000 service operations and some 6,000 roadside assistance calls, each with a reliable two-hour response commitment.

To handle this volume, every vehicle is clearly identifiable, allowing Michelin to immediately determine the required tyre type when a breakdown or wear limit is reported and resolve the issue on site swiftly. The company deploys its MICHELIN Agilis CrossClimate all-season tyre and the MICHELIN Agilis Alpin for winter road conditions. A nationwide network delivers the service promise, with Euromaster managing DHL locations alongside more than 220 additional partners, while Michelin staff across Germany monitor quality from urban parcel centres to rural delivery bases.

The outsourced tyre management keeps Deutsche Post and DHL’s German fleet reliably operational, letting the logistics group focus on its core business. Michelin impressed DHL with a competitive tender offer and an innovative overall concept, including a more transparent cost structure and simplified processes for tyre management and roadside assistance. This major order for networked fleet solutions strengthens Michelin’s standing as a high-performance partner for large delivery and parcel services, particularly in the growing electric delivery fleet segment.

Eva Tschan, Director Connected Solutions DACH and Nordics at Michelin, said, “DHL Group assigns us complete responsibility for tyre management on the last mile in Germany and thus for the most critical part of the daily letter and parcel delivery. We completely take the work of our customer around the topic of tyres and ensure that the feed fleet stays on the road – reliably, predictable and efficient. Our aspiration is to make the complex topic of tyre management for the postal and parcel Germany division as simple and transparent as possible.”

Tyrecycle Honoured With Closing The Loop Award For Conveyor Belt Circular Solution

Tyrecycle Honoured With Closing The Loop Award For Conveyor Belt Circular Solution

Tyrecycle has been honoured with the Closing the Loop Award at the 2026 WasteSorted WA Awards, recognising its groundbreaking InfinitySeries partnership with Fenner Conveyors. The accolade highlights a significant shift in how end-of-life mining conveyor belts are managed, moving away from traditional landfill or stockpiling methods that had long posed challenges for the industry.

Through collaboration with Fenner Conveyors, a genuine belt-to-belt circular solution has been established, recovering valuable materials from used conveyor belts and reintroducing them into the manufacture of new ones. So far, the initiative has diverted over 4,000 tonnes of end-of-life belts from landfill, with recovered materials incorporated into Fenner's InfinitySeries products, each containing a minimum of 10 percent recycled content sourced from locally recovered belts.

The award reflects the potential of coordinated efforts among recyclers, manufacturers and industry stakeholders to keep resources in circulation and transform complex industrial waste streams into new products. Tyrecycle extended appreciation to Fenner Conveyors, its customers and its team for bringing this circular economy innovation to fruition.

Hankook Tyre UK Secures Exclusive Sponsorship Of Transport Association Conference 2026

Hankook Tyre UK Secures Exclusive Sponsorship Of Transport Association Conference 2026

Hankook Tyre UK has secured exclusive sponsorship of the Transport Association Traffic Managers’ & Engineers’ Conference 2026, an event that draws fleet and logistics professionals together to exchange knowledge and examine the issues influencing commercial transport’s future.

The Transport Association, established in 1955, represents a UK-wide network of roughly 65 independent, family-owned logistics firms. Its members operate some 5,700 vehicles from 175 locations, delivering transport, storage and distribution services domestically and across Europe, while the organisation promotes collaboration and best practice.

Scheduled for 25–27 September 2026 at Newcastle-upon-Tyne’s Crowne Plaza Hotel, the annual gathering will convene senior figures from the Association’s national network. As exclusive sponsor, Hankook will address tyre efficiency, safety, sustainability and total cost of ownership – topics of growing importance amid decarbonisation, cost pressures and electrification. The partnership reinforces Hankook’s dedication to collaborating with fleet operators and industry bodies on practical solutions for commercial mobility’s future.

Jon Cottrell, Network & Operations Manager, Hankook Tyre UK, said, “We’re delighted to support The Transport Association and its members at this year’s conference. The transport sector is evolving rapidly, and close collaboration across the industry will be essential. We look forward to sharing our experience, hearing different perspectives and contributing to the practical discussions taking place throughout the event.”

Pirelli Unveils New SCORPION Gravity Lineup For Trail To Downhill

Pirelli Unveils New SCORPION Gravity Lineup For Trail To Downhill

Pirelli has introduced its new SCORPION Gravity range, a mountain bike tyre lineup created for gravity riding and covering trail, enduro, freeride and downhill disciplines. The Italian manufacturer has completely redesigned the platform while introducing a new naming system intended to simplify how riders identify the best tyre configuration. Compared with the previous line, the range substantially increases the number of available combinations, as each model can be paired with different casing and compound choices.

The selection process follows three stages. Riders first choose a tread pattern, with three distinct scorpion species each representing a different terrain and riding style. They then select a casing based on the level of support and protection required. Finally, they choose a compound from Medium, Soft or Supersoft to achieve the desired balance of grip, rolling efficiency and durability.

Three tread names form the foundation of the new architecture: Black Sting, Emperor and Red Claw. Each draws inspiration from a different scorpion species, with the name reflecting the creature's characteristics and natural habitat to create a direct link with the conditions and riding style the tyre is engineered for.

Black Sting takes its name from scorpions living in deserts and arid environments. Developed for riders prioritising speed, precision and responsiveness, the fast-rolling tread combines low rolling resistance with controlled braking, suiting hardpack and firm, compact terrain where stability under high loads and at speed is critical. Emperor is the range's most versatile option, building on the previous RACE M tread but fully re-engineered. Like the scorpion it represents, it performs across mixed terrain and changing conditions, balancing traction, control and rolling efficiency. Red Claw, inspired by tropical scorpions in wet, humid environments, targets maximum traction and control. Based on the earlier RACE T design, it is optimised for loose-over-hard, dusty and off-camber terrain.

Pirelli has also evolved its four casing constructions, all now fully eMTB-ready for conventional and electric mountain bikes, including Light and Full Power models. ProWALL is the lightest with sidewall protection, weighing 700 to 900 grammes, and favours responsiveness and climbing efficiency. HardWALL, at 900 to 1,100 grammes, adds structural support and reinforcement against pinch flats. DualWALL, weighing 1,100 to 1,300 grammes, uses a dual-ply build for enduro racing, bike parks and freeride. DH+ WALL, from 1,300 to over 1,500 grammes, is the most protective option, employing tougher base fabrics and extra reinforcement for elite downhill racing.

Three compounds complete the range. Medium, marked yellow, balances grip, comfort and durability. Soft, marked red, provides intuitive handling and consistent grip in dry and wet conditions without sacrificing durability. Supersoft, marked purple, is engineered for the most demanding conditions, offering maximum grip, vibration damping and impact absorption. The range was developed by Pirelli technicians with three-time Downhill World Champion Fabien Barel and world-class athletes including Brendan Fairclough, Jack Moir, Thomas Genon, Juan Diego Salido, Fabio Wibmer and Lachlan Blair.

Fabien Barel said, “Having worked closely with Pirelli, I’ve seen firsthand how deeply their expertise runs, from Formula 1 to the Motorcycle World Championship, from motocross to high-performance cars. That same racing DNA is now driving innovation in mountain biking – across compound technology, casing construction and tread design. What’s particularly interesting is seeing how the company is bringing into cycling that wealth of cross-discipline knowledge built up over years of success at the highest levels of motorsport. What stands out most when riding these new tyres is how consistent the grip feels across the entire tread, no matter the terrain, and how stable the casing stays even when conditions get rough – it’s the kind of confidence you notice within the first few turns.”