In 2024, Continental introduced two more Generation 5 tyre models and expanded the use of the comprehensive ContiLifeCycle concept. The Conti Urban HA 5 for urban buses and the new Conti Eco Gen 5 for long-distance and regional transport stand out for their extended lifespan and optimised rolling resistance without limiting the casings' capacity to be recycled.

As part of a cradle-to-grave strategy, parameters including cost-effectiveness and retreading were also taken into account during the tyre development process. Additionally, the tyres' cost-effectiveness supports future-oriented, digital fleet management: another noteworthy aspect of the new tyres is their digitalisation. An RFID chip is included in every Generation 5 tyre. They are a component of the ContiConnect digital tyre management system and may also be factory installed with tyre sensors as an option.

The goal of the all-encompassing ContiLifeCycle strategy is to recycle tyres and increase their lifespan. It is a component of the Conti360° Solutions business area's extensive fleet tyre management system. Fleet operators may improve their company's sustainability performance and reduce the overall running expenses of their vehicles with the aid of ContiLifeCycle. The idea, which addresses new tyres, casing management and retreading, is founded on the ideas of the circular economy.

Hinnerk Kaiser, Head of Product Development EMEA at Continental, said, “One of the standout characteristics of the Conti Eco Gen 5 is the improvement in the casing’s rolling resistance that has been achieved by redeveloping compound and structural elements. The casing is reusable, allowing the tyre to have a second or even a third life. Retreaded tyres will also benefit from the optimised compounds and their improved rolling resistance. We therefore consider ourselves to be the benchmark for total cost of ownership (TCO) and CO2 in the regional segment and a pioneering force in the transition to a more sustainable transport industry. The new tyre has a significant impact on fuel consumption and CO2 emissions, and makes it possible for all fleets to make fuel savings.”

Sustainability has also been considered in the design of the Conti Urban HA 5 tyre for urban buses. The tyre is more resilient to hits against curbs and other obstructions thanks to its reinforced sidewall and sturdy substance. Because they are heavier and have more torque than diesel-powered buses, electric buses have special tyre needs. The Conti Urban HA 5's sturdy design and cutting-edge materials meet these particular requirements.

Leading tyre-retreading machinery maker Marangoni has unveiled a new strategic sustainability strategy for 2025–2027 that reaffirms its social and environmental pledges.

In order to direct and oversee its ESG (Environmental, Social, Governance) initiatives during the ensuing three years, the tyre retreading expert has voluntarily created a targeted action framework. The framework is in line with the 17 Sustainable Development Goals (SDGs) of the UN's 2030 Agenda. Marangoni claims that the plan was implemented in accordance with globally accepted standards, such as AccountAbility 1000 and the Global Reporting Initiative (GRI) guidelines, and that it is meant to function as a monitoring tool to periodically assess the company's progress as well as a guide for action.

The company has identified 17 specific initiatives as part of this strategy. These were established after a materiality study that took into account input from external stakeholders as well as internal input. Each of the 17 initiatives is built around three core pillars, namely supporting the ecological transition, integrating ESG principles into corporate governance and ensuring a safe, stimulating and inclusive work environment. The result is a ‘balanced approach’ reflecting management’s priorities and stakeholder expectations, said the company.

Trelleborg Group has finalised the purchase of National Gummi AB from the Swedish industrial group National through its Trelleborg Industrial Solutions business unit.

Extruded rubber profiles and gaskets for specialised industrial, automotive and construction applications make up the company offering. Mostly in Northern Europe, sales in 2024 were little over SEK 150 million. The production facility is situated in Halmstad, Sweden. The acquisition is in line with Trelleborg's plan to establish dominant positions in desirable markets. This deal excludes National's activities outside of extruded rubber profiles and gaskets, which will continue to be a part of the National group.

Jean-Paul Mindermann, Business Area President, Trelleborg Industrial Solutions, said, “This is an exciting addition to our portfolio. National has specialist capabilities and knowhow which will allow us to broaden our value-adding offering to customers across Europe.”

BKT has expanded its AGRIMAX range of agricultural tyres with the launch of AGRIMAX SPARGO SB, a new steel-belted version. The new tyre is aimed at row crop, vineyard and orchard operations to meet the specific challenges of farming environments where steep terrain, narrow row spacing and muddy conditions require precision and reliability.

The new tyre, which builds on the AGRIMAX SPARGO row crop tyre, has VF (Very High Flexion) technology, which enables it to bear the same load at lower inflation pressure. This helps to improve handling and comfort while reducing soil compaction. Steel belts improve the tyre's resilience to punctures, lessening the possibility of downtime and damage from sharp objects. At faster speeds, it also enhances riding accuracy. The polyester casing and steel belts work together to distribute stress evenly throughout the tyre, preventing uneven wear and extending tread life. By reducing vibration, a revised sidewall enhances riding comfort even further, which is especially useful for precise spraying operations.

The tread pattern of the AGRIMAX SPARGO SB is more open and higher than that of its predecessor since it has a deeper tread and smaller lugs. With a D-class speed rating that permits travel at up to 65 kmph, this design seeks to enhance road handling. Smoother transitions between field and road are made possible by the tyre's dual-layer mud ejection mechanism, which rapidly removes debris from the tread.

Dilip Vaidya, Senior President & Director Technology, BKT, said, "In the case of the AGRIMAX SPARGO SB, we have paid special attention to the casing design by using a strong polyester structure that offers greater strength, flexibility and durability than traditional materials. This choice enables the tyre to handle heavy loads while keeping deformation under control, improving the footprint and thus traction, stability and handling."

TBC Corporation, a joint venture between Michelin and Sumitomo Corporation, has entered into an agreement to divest its Midas franchise portfolio to Mavis Tire Express Service Corp., which operates a tyre retail chain across the United States.

The deal is expected to be finalised in the first quarter of the fiscal year 2025, subject to the approval of the competent authorities. This deal is a component of TBC's ongoing reorganisation, which intends to concentrate management resources on its core operations.

According to a statement issued by Michelin, “TBC distributes tyres and provides automotive repair and maintenance services in the US, Mexico and Canada. TBC identifies wholesale, distribution and Big O Tires, tyre retail focused franchise portfolio under TBC, as core businesses, leveraging an industry-leading network and scale, whereas Midas activity mostly relies on retail automotive services. The operation will enable TBC to focus on driving accelerated growth and value in its core businesses. It is also an opportunity for Michelin and Mavis to support and reinforce their commercial agreement.”