After announcing the discontinuation of the TBR tyre business in India, German premium tyre manufacturer Continental Tires announced on Monday a strategic investment of approximately INR 1,000 million to bolster its passenger car and light truck tyre operations in India as the company positions itself to capture growing demand in the world’s most populous nation.

Last week, the company announced a discontinuation of its Truck and Bus Radial (TBR) tyre business in India, citing intensifying competition and high price sensitivity in the TBR segment.

The investment forms part of Continental’s "in the market, for the market” strategy, which aims to develop products specifically tailored to Indian driving conditions and consumer preferences. The funds will enhance manufacturing capabilities at the company’s existing facilities whilst expanding its passenger car and light truck tyre portfolio.

“With our 'in the market, for the market' approach, we’re aligning our portfolio to reflect the evolving lifestyle needs of Indian drivers, from daily commutes and long-distance travel to changing expectations around comfort, safety, and convenience,” said Samir Gupta, Managing Director of Continental Tires India.

The announcement comes as India’s automotive sector experiences rapid transformation, with utility vehicles emerging as one of the fastest-growing segments. Continental said it sees particular growth potential in larger-inch and ultra-high-performance tyres designed for SUVs, 4x4s, and sporty vehicles.

The company plans to introduce the CrossContact AT2 all-terrain tyre to the Indian market this year, expanding its product range to meet evolving consumer demands.

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 German equipment manufacturer NETZSCH and Chinese intelligent manufacturing firm Zhejiang MESNAC have signed a strategic cooperation agreement to collaborate on technology development and international market expansion, the companies announced.

The partnership will see both companies integrate their core strengths — NETZSCH’s precision engineering and high-end equipment capabilities with MESNAC’s turnkey intelligent systems — to accelerate industrial innovation and deliver more efficient, automated solutions to global clients.

Senior leaders from both firms expressed confidence in the collaboration, highlighting its potential to unlock new technological breakthroughs and drive product optimisation across industries.

Both parties stated that they will focus on “key technology breakthroughs, product optimisation, and global market expansion to provide customers with more efficient and intelligent solutions.”

Executives at the signing ceremony described the alliance as a long-term commitment to enhancing global competitiveness and achieving mutual success in key sectors.

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In a significant step towards sustainable community development, Bridgestone India has partnered with the Society for Environment and Agricultural Sustainability (Sagest) to establish a women-led Nutritional Fruit Orchard Project in Sulawad Village, Dhar District, Madhya Pradesh. This innovative initiative combines environmental conservation with livelihood creation and improved nutrition for local residents.

The four-acre orchard boasts a diverse collection of more than 1,300 fruit trees representing over 15 varieties. Implemented using eco-friendly agricultural practices, the project has demonstrated remarkable success in its inaugural year, with an impressive 96 percent tree survival rate. Local women have taken leadership roles in managing the orchard, operating a nursery with 1,000 saplings, and producing organic compost and pesticides from garden waste – skills that promote sustainable agriculture while generating income opportunities. When fully mature, the orchard will provide a consistent revenue stream through fruit sales.

The project's impact extends beyond economic benefits, addressing food security through the establishment of 251 household kitchen gardens that supply families with fresh, nutritious produce. Regular educational programmes have successfully raised environmental awareness and fostered a strong sense of community ownership among participants. This holistic programme exemplifies Bridgestone's commitment to creating shared value, demonstrating how corporate-community partnerships can simultaneously advance environmental sustainability, women's empowerment and rural development. The initiative serves as a replicable model for similar regions seeking balanced ecological and socioeconomic progress.

Hiroshi Yoshizane, Managing Director, Bridgestone India, said, “True sustainability goes beyond business – it’s about empowering communities and protecting the planet. This project shows how women-led, community-driven action can create long-term impact on nutrition, livelihoods and the environment. It’s not just about planting trees; it’s about planting hope, resilience, and a better future. This initiative beautifully demonstrates how community-driven, women-led environmental action can improve nutrition, generate income and protect the planet – all at the same time.”

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Dunlop, the proud tyre partner of the FIM International Six Days Enduro (ISDE) since 2019, has announced its continued support for the event’s 99th edition, scheduled to take place in Bergamo, Italy, from 24-29 August 2025. Building on its successful track record, the tyre manufacturer will introduce an enhanced rider assistance programme while showcasing the high-performance capabilities of its Geomax EN91 Enduro tyres.

The company is preparing a number of programmes for professional and amateur riders in 2025, using the 6DAYS as a stage to highlight the capability of its EN91 Enduro tyres. In addition to ranking club team riders that use Dunlop tyres and wear brand badges independently, the Dunlop Geomax Challenge provides free, no-obligation entry. As part of the formal podium celebration, there is an award ceremony. Pre-ordering registered riders can also benefit from discounted prices on EN91 tyres and mousses. Starting on 20 August, the Dunlop Official Tyre Racing Service crew will be available to assist riders with tires and technical guidance.

Roberto Finetti, Dunlop Motorcycle Europe’s Marketing Manager, said, “We’re thrilled to renew our long-standing partnership with the FIM by bringing the Dunlop Geomax Challenge back for the ninety-ninth edition of the iconic 6DAYS in Italy. This event is more than just a race – it’s a celebration of passion, performance and the trust riders place in Dunlop to conquer the toughest terrain. The Geomax Challenge is designed to spotlight rider talent and elevate competition, offering a premium platform for both club and amateur riders. The 6DAYS is one of the few global events where amateurs line up alongside professional riders and we’re proud to support them all with our cutting-edge Geomax tyre technology. We can’t wait to see our Geomax tyres in action on Italian soil and to celebrate the incredible achievements of every rider taking part.”

Fabio Muner, FIM Marketing and Digital Director, said, “On behalf of the FIM, I would like to express my delight that such a valued, long-standing supporter of the 6DAYS as Dunlop is continuing its event support for professional and amateur riders. The Dunlop Geomax Challenge is a forward-thinking initiative that recognises the achievements of club team riders and as such is entirely in keeping with the inclusivity ethos of the FIM International Six Days of Enduro.”

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Bridgestone Corporation will equip all 33 teams in the 2025 Bridgestone World Solar Challenge (BWSC) with its advanced ENLITEN technology tyres, featuring over 65 percent recycled and renewable materials – including breakthrough recycled carbon black and steel developed through partner collaborations.

The 3,000 km solar car race across Australia (24-31 August 2025) serves as Bridgestone's innovation proving ground for sustainable mobility solutions. As title sponsor since 2013, the company uses this extreme challenge to advance EV technologies while developing future engineers.

These competition tyres represent Bridgestone's most sustainable motorsport offering yet, combining solar-car optimized performance with circular economy advancements like reduced tyre usage and low-carbon logistics. The initiative supports the company's E8 Commitment towards carbon neutrality and a waste-free tyre lifecycle.

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