French industrial giants Danone and Michelin, American startup DMC Biotechnologies, and regional investor Crédit Agricole Centre France are joining forces to create the Biotech Open Platform. The euro 16-million initiative aims to accelerate the development and large-scale adoption of precision fermentation, a revolutionary biotechnological process for producing bio-based materials and ingredients.

Located in Clermont-Ferrand within the Michelin-backed innovation hub Parc Cataroux Centre for Sustainable Materials, the platform will benefit from additional support from public and private institutions. These include the University of Clermont Auvergne, Greentech Company, the Auvergne-Rhône-Alpes Region (ERDF), and Clermont Auvergne Métropole.

Florent Menegaux, President of the Michelin Group: “The Michelin group is pleased to announce the creation, with its partners, of the Biotech Open Platform, a unique tool that will enhance the development of bio-sourced materials, a key challenge for the industry of tomorrow. Located in Auvergne, it exemplifies Michelin’s unflagging commitment to developing innovation and the regions where the Group operates.”

Antoine de Saint-Affrique, CEO of Danone: “At Danone, we have always been focused on investing in the future of food, and this partnership is the next step in this journey. We look forward to working with our partners to develop cutting-edge fermentation technologies that will accelerate innovation, health benefits and decarbonisation in the food industry. We are proud to be part of this collective effort and to strengthen our contribution to meet the challenges facing the industry today.”

Kenny Erdoes, CEO of DMC: “We are enthusiastic about this new partnership with companies that are at the heart of French life. For us, as an American startup, the development of the new Biotech Open Platform will enable us to accelerate the scale-up and commercialisation of new products leveraging our transformative fermentation technology.”

Frédéric Baraut, CEO of Crédit Agricole Centre France: “Crédit Agricole Centre France is taking steps to support transformation and innovation in the region. By contributing to the Biotech Open Platform, we are helping to develop a new bio-based sector based in Clermont-Ferrand and also adding to the value and attractiveness of the region. This will also help provide opportunities and synergies to the startups in our Innovation Village, also in the Parc Cataroux.”

Precision fermentation leverages microorganisms like bacteria, yeast, and fungi to produce valuable industrial materials, offering a sustainable alternative to fossil fuel-derived resources. While research has progressed significantly, scaling up these biotechnologies remains a challenge.

The Biotech Open Platform seeks to bridge this gap by allowing companies to scale up innovative products and processes already validated in the lab. Initial plans include a demo-scale production line with fermenters and purification equipment by 2025. Subsequent years will see the addition of a second line and potential expansion to support other companies facing industrial biomanufacturing scalability hurdles.

As part of a strategic effort to increase its presence in the region's premium original equipment (OE) market, Kumho Tire has confirmed its plans to establish its first tyre production facility in Europe by 2027.

The company has shortlisted Poland, Serbia and Portugal as possible locations for the plant, which is projected to need an investment of more than KRW1 trillion (USD 705 million). The decision is closely linked to Kumho’s ambition to strengthen its partnerships with European automakers and was revealed by Kumho Tire CEO during the South Korean premiere of Kumho's new Ecsta Sport tyre line.

Kumho has recently secured OE supply contracts with major brands such as Mercedes-Benz, BMW and Volkswagen Group. At the moment, Kumho runs eight tyre production plants in China, Vietnam, South Korea and the US. Its capacity to compete in the premium OE market, however, has come to be perceived as being constrained by the absence of a European production base. Through the benefits of local production, the new facility will improve response to European client requests, save freight costs and shorten delivery times, all of which will strengthen the company's partnerships.

Sentury Tire USA has opened pre-enrolment for its two associate dealer programmes (ADPs), the Delinte HYPERDRIVE Associate Dealer Program and the Landsail Elyte Associate Dealer Program, underscoring the company’s commitment to rewarding dedication and partnership to the Landsail and Delinte brands.

The ADPs, which are customised for each brand and intended to encourage dealers, will formally start on 1 June 2025. Both programmes give dealers access to special benefits, incentives and strong tools to help them expand their businesses. This involves dependable customer service, effective marketing and worthwhile financial incentives to promote dealers' success at every stage.

Beginning in Q3, dealers may earn up to USD three per tyre through the Delinte HYPERDRIVE Associate Dealer Program. Dealers can receive retroactive benefits for purchases completed in Q2 if they register before 1 June. The awards are available for all Delinte PTR, LTR and the new DV3 LMD AS last-mile delivery tyres. For all Landsail PTR and LTR tyres, independent dealers that sign up for the Landsail Elyte Associate Dealer Program can also earn up to USD three per tyre. For customers who sign up by June 1, the new LMD 100 AS last-mile delivery is also eligible for the benefits and will get the same early bird incentive for Q2 2025.

No initial order is necessary. Dealers only need to register to begin making money. According to the monthly programme rewards structure, 48 tyre purchases each month are eligible for a reward of USD one per tyre, 120 tyres are eligible for a reward of USD two per tyre and 240 or more tyres are eligible for a reward of USD three per tyre.

ENSO, a London-based tyre manufacturer engaged in the production of sustainable tyres specially designed for electric vehicles (EVs), has launched its new ENSO Premium range of EV-specific ultra-high-performance (UHP) tyres aimed at drivers of high-performance EVs such as the Tesla Model 3 and Model Y.

Specifically designed for electric passenger vehicles, the ENSO Premium range comes with A/A EU-label ratings for both energy efficiency and wet grip. The tyres are designed to provide safety, increased range and a reduced total cost of ownership. Conventional tyre designs frequently fall short of the special performance needs of electric vehicles, which include greater vehicle weight, regenerative braking and higher torque loads. By lowering tyre wear and rolling resistance, ENSO Premium takes care of these issues.

The company is an authorised provider of replacement tyres for LEVC's electric taxis and has partnered with Uber to install its tyres in high-mileage metropolitan areas. The company now plans to grow throughout Europe and North America, and with ENSO Premium, it is now offering its services to individual EV owners throughout the United Kingdom. According to ENSO, the range offers advantages including longer tyre life and fewer replacements, lower energy usage, fewer charging stops and lower CO₂ emissions and tyre particle pollution.

Gunnlaugur Erlendsson, CEO and Co-Founder, ENSO, said, “We’re plugging a long-standing gap in the tyre market by offering EV drivers a purpose-built, affordable, premium EV tyre alternative that matches the innovation of their EV.”

Kraton Corporation, a leading global sustainable producer of specialty polymers and high-value bio-based products derived from pine wood pulping co-products, has announced a general price hike in North America for its SBS, SIS and HSBC product lines with effect from 1 May 2025.

Following a careful analysis of the effects of recently implemented tariffs, related cost increases and a conclusion that the company cannot independently absorb these repercussions, Kraton is adopting these pricing hikes, according to a company statement. The company further said that it will keep an eye on the scene and reassess these measures promptly in the event that conditions and US import tariffs alter.