Falken will be presenting its wide range of cars, SUVs, light truck and truck tyres at the Automässan industry trade show, which will take place in Gothenburg from 18-21 January, 2023. Falken's sales and technical experts will be available to answer visitors' questions in Hall A02, Stand 62.

Highlighted on Falken’s stand are the tyres specially developed for the Nordic winter, the WINTERPEAK F-ICE1 and the 1 1. According to Falken, both tyres have been developed for exceptional performance in extreme weather conditions in the Nordic and Baltic countries. The WINTERPEAK F-ICE 1 studless tyre delivers excellent handling and braking in wet, snowy and icy conditions, as well as excellent dry handling, secure stud grip and low noise.

The company claims that the studless WINTERPEAK F-Snow 1 can also take on extreme winter conditions, providing grip on both ice and snow. Falken developed a new ultra-soft compound technology – the patented 4D-Nano Design technology was used by engineers to develop an innovative, silica-rich compound that achieves excellent durability and grip levels even at extremely low temperatures. Flaken states that intersecting tread grooves ensure that compact snow collects at the tread edges and is dispersed. This ensures that users feel confident on the road at all times during the winter.

Another highlight of the Falken stand is the e.ZIEX summer tyre, its first developed specifically for electric vehicles, which made its debut at Tire Cologne in 2022. As per the company, the e.ZIEX is one of the best tyres in terms of energy efficiency ever developed and manufactured by the Sumitomo Rubber Group. In 2023, the e.ZIEX will be launched as Falken's first replacement business tyre for electric cars in Europe.

Among other popular summer and winter tyres, Falken is also showcasing tyres from the truck tyre segment: the RI151 and GI388 tyres, both for the steering and trailer axles respectively, and the high-traction BI856 for the drive axle. The company states that the WILDPEAK M/T MT01 and A/T AT3WA models will be present too. Both tyres are designed for off-road use and can withstand the toughest weather and road conditions due to their sidewall design.

In addition to learning about Falken’s tyre range, the company states that visitors to the stand can also compete against each other in a racing simulator. The winner of each day will win a radical racing experience at the Ljungbyhed Motorbana in May 2023.

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Tegeta Green Planet and Shine Energy, both affiliated with Tegeta Holding, have launched a joint educational initiative to raise environmental awareness and a sense of responsibility among young people. The project addresses modern challenges such as environmental protection and sustainable development.

Company representatives are visiting schools across Tbilisi to hold informational meetings, presentations and workshops. The programme begins with presentations, followed by interactive games and activities designed to help students retain the information. At the end of each session, participants receive symbolic gifts and prizes as motivation.

Tegeta Green Planet focuses on teaching students the principles of specific waste management, including how to properly handle used tyres, batteries and oils. The sessions explain why proper waste management is essential for environmental protection and how it connects to the circular economy. Meanwhile, Shine Energy educates young people on the importance of energy, its everyday use and why developing renewable and sustainable energy resources is crucial.

The initiative is not limited to schools. In the near future, both organisations will expand their efforts to universities, aiming to broaden awareness about environmental protection, waste management and energy efficiency. The ultimate goal is to foster environmentally responsible attitudes among the younger generation, helping build a more sustainable and conscious society.

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Zeon has been recognised as a Supplier Engagement Leader in the 2025 Supplier Engagement Assessment (SEA) conducted by CDP, a United Kingdom-based international environmental nonprofit organisation. This achievement represents the first time the company has received the highest possible rating in this assessment.

The evaluation measures how corporations address climate change within their supply chains, focusing on responses to the CDP Climate Change Questionnaire across five critical areas. These include governance, emissions targets, Scope 3 emissions management, risk management and overall supplier engagement strategies.

Zeon earned the top rating for its efforts to reduce greenhouse gas emissions through supplier collaboration, a group-wide initiative, alongside continuous dialogue maintained via procurement activities. Guided by its philosophy of contributing to planetary preservation and human prosperity, Zeon remains committed to sustainable management. The company reaffirmed that it will continue working with suppliers and other stakeholders to tackle climate change and meet societal expectations.

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German chemical group WACKER has announced a price increase of up to 15 percent for its resins, dispersions and dispersible polymer powders produced at its European and US facilities. The adjustment takes effect on 1 June 2026, or as existing customer contracts permit. The move is designed to allow the company’s Polymers division to maintain high product quality, deliver technological innovations and provide superior customer service and technical support. It will also support investments aimed at securing future growth in key markets.

Rising costs for raw materials and logistics have forced the pricing measure, with the Polymers division being particularly affected. The recent conflict in the Middle East has caused significant disruptions across global commodity markets. As a direct result, prices for energy, raw materials and transportation have climbed sharply.

Despite the increase, WACKER remains focused on sustaining its commitment to customer support and long-term capability. The company underscored that the adjustment is necessary to continue meeting market demands while ensuring operational stability and future-oriented development across its focus markets.

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Pirelli North America has launched its first closed-loop circular recycling initiative, marking a significant step in the company’s broader strategy to increase recycled and bio‑based content in its tyre production. The project has received the Tire Recycling Foundation’s Value Chain Collaboration Award.

The programme recovers scrap tyres generated during Pirelli’s own North American manufacturing process. These materials are sent to Bolder Industries, which applies ISCC PLUS‑certified pyrolysis technology to produce BolderBlack recovered carbon black. Pirelli then reintroduces this material into new tyre production at its North American facilities, partially replacing virgin carbon black. The effort is part of a wider Pirelli plan to expand such industrial ecosystems across the group’s production network, aiming to valorise waste by reintegrating recovered materials into tyre manufacturing.

Beyond the award, the initiative reflects Pirelli’s broader circularity approach, which includes ongoing work to boost recycled and bio‑based material usage. The company targets over 80 percent bio‑based and recycled content in its best‑performing products and forty percent in total production by 2030.

Claudio Zanardo, CEO, Pirelli North America, said, "The Rome plant is one of the most technologically advanced manufacturing facilities in Pirelli. This initiative reflects an approach focused on increasing the use of recovered materials within existing production processes. It is part of a broader effort to gradually integrate raw materials derived from recycled resources into our products while maintaining consistency in performance and quality."

Tony Wibbeler, CEO, Bolder Industries, said, "Our collaboration demonstrates that a traceable, mass-balance approach to tyre-to-tyre circularity is not only achievable, but it's ready to scale inside a premium manufacturing environment, meeting real performance and certification requirements at every step. This is the kind of progress the industry has been working toward for many years."

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