The National Green Tribunal of India had accused the country of failing to develop an efficient waste tyre management solution. It appealed to the Central Pollution Control Board to devise a strategy to address the alarming issue.

Tyre waste management has become a concerning affair for many countries. Even with extensive government guidelines and recycling efforts, the rubber wheels are disposed improperly, leading to a massive impact on the environment. Modern-day tyres are produced using a combination of natural and synthetic rubber, which fail to decompose after their life cycle. Often, they pile up in junkyards, landfills and other open spots, contributing massively to the rise in pollution levels. Stockpiled waste tyres release methane gas, leading to an increase in carbon footprint and accelerating climate change. 

The Indian sub-continent is a heavy contributor to the menace, with its tyre waste accounting for only 6-7 percent globally, according to media reports. Apart from the domestic tyre manufacturing industry producing millions of tyres a year, it is estimated that around 300,000 tonnes of waste tyres are imported from countries like Australia for recycling and reuse (revealed in media reports). Many developed countries find shipping tyres abroad economically lucrative compared to domestic recycling. 

The used tyres, including those produced domestically, are also used for producing reclaimed rubber, pyrolysis oil and crumb rubber. India stands as the second-largest producer of reclaimed rubber after China. Though India has been recycling and reusing tyres for over four decades, it is estimated that 60 percent are disposed of through illegal dumping, said a media report.

Furthermore, the pyrolysis oil industry has expanded in the country, with villages turning into backyard furnaces at night. Pyrolysis – a form of thermal decomposition – burns tyres to obtain low quality oil while leaving behind an air thick with acrid smoke and soil black with soot. 

The National Green Tribunal of India had accused the country of failing to develop an efficient waste tyre management solution. It appealed to the Central Pollution Control Board to devise a strategy to address the alarming issue. 

Attempting to curb the rising pollution through waste tyres and furthering the country’s commitment towards sustainability, the Ministry of Environment, Forest and Climate Change tabled a draft notification for regulations on extended producer responsibility (EPR) for waste tyres. 

This policy extends the responsibility of the producer, or importer, to include the disposal of waste tyres and frees consumers from having to worry about responsible disposal.

The notification has been carefully prepared by a committee comprising representatives from the National Institute for Transforming India (NITI Aayog), Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce & Industry, Central Pollution Control Board, National Highway Authority of India, National Environmental Engineering Research Institute, United Nations Development Programme (UNDP) and other private companies and associations involved in the subject. 

The document categorises EPR obligation on the basis of weight (kg or tonnes). According to it, the manufacturers and importers of new tyres have to recycle 35 percent of all new tyres produced or imported in 2020-21 within fiscal 2022-23. The EPR obligations for 2023-24 will be to recycle 70 percent of tyres manufactured or imported in 2021-22. Further down the line, the business category in question will have to recycle 100 percent of tyres produced or imported in 2022-23 as part of EPR goals for fiscal 2024-25. 

Following the realisation of the target till FY25, manufacturers and importers will have to recycle 100 percent of the tyres. However, the waste tyre importers must undertake 100 percent recycling of rubber wheels brought in from abroad each year. According to the new draft, importing waste tyres for producing pyrolysis oil has also been banned. The draft is slated to come into effect from FY23.

However, the document has no mention of retreaders, who are an integral part of tyre reuse and recycling. Speaking on the issue, Karun Sanghi, President, Tyre Retreading Education Association, explained, “The government, in its new draft notification, has tried to cover three aspects – recycle, reuse and reduce. It attempts to reduce the number of tyres produced to bring down wastage. But in India, reducing the production numbers is tough as the transport sector is expanding. The government is improving the roads to increase tyre life, so the numbers will not be affected massively.”

Commenting on whether retreaders are not an integral part of tyre waste management, the industry veteran explained, “The interpretation of the policy decides whether retreaders are an important part or not. The government believes that tyres are produced and then recycled to obtain crumb rubber, reclaimed rubber, pyrolysis oil and carbon black. The government is trying to bring a law to recycle all tyres through this notification. But if the government wants to improve the environment, then the draft has to include the reuse of tyres. If the tyres produced can be reused, more tyres will not be manufactured, and the overall impact on the environment will be less.”

“The government feels that retreading is an intermediary step, and tyres will eventually come for recycling. Hence, it wants the OEMs to take full responsibility,” he added. 

“The government has iterated about reusing tyres, but in the current policy, it has not laid much emphasis on the concept as this process is mainly given shape by retreaders. And the last part of the policy talks about recycling. But what retreaders feel is that reuse is an integral part to gain sustainability, and the government should give weightage to it,” he added. 

Commenting on the association’s attempt to include retreaders within the draft’s ambit, the managing director of Tyresoles said, “We have been in talks with the government ministry but have not received any final answer on the issue.” 

“The current draft notification will help the country as it will make tyre companies responsible for waste disposal. So, tyres will have to be converted into crumb rubber, reclaimed rubber etc. So, the companies will improve the environment,” explained Sanghi. 

Explaining the draft’s ban on imports for deriving pyrolysis oil, he said, “Producing pyrolysis oil from imported tyres hurts the country’s sustainability goals as the indigenous tyre waste is neglected.”

“The retreading market is not performing well as of now. Lockdowns have eased, but vehicles have to move for six months for tyre wear. So, we will have to wait for a couple of months to realise market performance. It will pick up after six months,” he contended while answering a question pertaining to the future of retreading. 

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Petlas Tire Corporation has introduced the PtxMD51, an L-5 type tyre specifically engineered for underground mining loaders and trucks operating under severe service conditions. This new addition expands the company’s off-the-road product range to address the most demanding mining environments.

Built with an extra deep tread and an all-steel radial construction, this tyre excels where wear, impact and cut risks are consistently high. Its specially developed tread compound offers strong resistance to cuts and chips, while the reinforced structure, combining steel belts with a radial steel carcass, delivers high impact resistance under heavy loads and harsh operating conditions. A solid centre structure further boosts durability and resistance.

To maintain stability and traction, shoulder grooves are incorporated into the design, ensuring reliable performance in underground operations. With the PtxMD51, Petlas continues to strengthen its portfolio for high-risk, heavy-duty applications where durability, safety and cost efficiency remain essential priorities.

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Lazada, a major e-commerce player in Southeast Asia, has entered a strategic collaboration with Michelin to transform how drivers buy tyres online. By merging digital commerce capabilities with Michelin’s mobility expertise, the partnership seeks to improve operational efficiency, build consumer confidence and simplify the entire purchasing process across the region.

A pilot programme will launch in Thailand during the first quarter of 2026, featuring a dedicated Michelin flagship store on LazMall. From there, the initiative will extend to other Southeast Asian markets. The companies plan to co‑invest in a framework that streamlines tyre buying on LazMall by incorporating Michelin’s authorised distributors into Lazada’s ecosystem. This integration supports better inventory control, guarantees product authenticity and widens customer reach. Educational campaigns promoting road safety and proper tyre maintenance are also part of the plan.

As part of the agreement, Michelin will onboard its authorised local partners and distributors onto Lazada’s platform, giving them access to Lazada’s regional customer base. Lazada will further support Michelin’s loyalty efforts through its membership programme, bridging offline and online interactions. This aligns with Michelin’s broader offline‑to‑online strategy while reinforcing product authenticity and service quality for drivers throughout the region.

Varitha Kiatpinyochai, CEO, Lazada Thailand, said, “This partnership with Michelin reflects Lazada’s commitment to building a high-trust premium eCommerce platform that goes beyond transactions. By combining Michelin’s global leadership in mobility and safety with Lazada’s technology, logistics and regional know-how, we are creating a more integrated journey that gives consumers greater confidence, convenience and peace-of-mind.”

Paul Perriniaux, Vice President for Sales, B2C, Michelin Asia Pacific, said, “This partnership lets us deliver that promise digitally: clear guidance, authentic products and seamless after sales support, all anchored in Michelin’s vision for safer, long-lasting and more sustainable mobility. By working with Lazada, we will shape a meaningful, end to end journey that puts consumers first – before, during, and long after their purchase.”

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HS HYOSUNG ADVANCED MATERIALS was honoured at the sixth Endangered Species Day ceremony, which took place on 1 April 2026 at the Chollipo Arboretum in Taean. The company received a certificate recognising its sponsorship of endangered species conservation. This annual event, organised by the National Institute of Ecology, has been running since 2021 with the goal of increasing public awareness about the protection of threatened species. The institute also runs a special recognition programme that celebrates corporate contributions to conservation efforts.

Since signing an agreement with the National Institute of Ecology in 2022, HS HYOSUNG ADVANCED MATERIALS has been acknowledged for its ongoing commitment to preserving biodiversity. The firm planted 2,000 specimens of Veronica pusanensis, a Class II endangered wild plant and has been listed as an official conservation sponsor since 2023. The company has also focused on safeguarding essential pollinators like bees. In 2023, it created a pollinator garden at the Mulbeodeul Ecological Experience Learning Center in Seocheon, followed by another in 2024 at the Ulsan Climate Crisis Response Education Center, where nectar rich plants such as canola and buckwheat help sustain bee populations and reproduction.

Additionally, the company tackles threats to biodiversity through regular removal of invasive species. Since 2023, it has annually cleared harmful plants including Sicyos angulatus and Humulus japonicus from Yubu Island in Seocheon, a UNESCO World Natural Heritage site. These persistent efforts demonstrate a holistic approach to protecting both flora and fauna, from endangered wild plants to critical pollinators, while also managing ecological threats to preserve natural heritage areas.

An ESG official from HS HYOSUNG ADVANCED MATERIALS said, “We are honoured to receive this recognition for our efforts in endangered species conservation. We will continue to work closely with the National Institute of Ecology to further expand and strengthen our conservation initiatives.”

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Kumho Tire USA has renewed its commitment to Formula DRIFT by extending its sponsorship for another three years. For the 2026 Formula DRIFT PRO Championship, the company has assembled a formidable roster of six elite drivers to represent Team KUMHO. This group includes Jeff Jones, Andy Hateley, Rome Charpentier, Jack Shanahan, Ryan Litteral and Cody Buchanan. Each of them will compete on KUMHO Ecsta V730 tyres, a model specifically developed to withstand the punishing conditions of high level competitive drifting.

Jeff Jones returns for his third season with KUMHO and his 18th in the PRO Championship, more determined than ever to reach the podium and build on his legacy as a drifting pioneer. He is also committed to mentoring the next generation of drivers. Andy Hateley, known as the Drift Wizard, brings over two decades of experience as both a driver and builder, entering his third PRO season and third with KUMHO. Rome Charpentier, a Southern California native who began chasing his racing dreams at age 30, has achieved multiple podium finishes worldwide and is starting his second year with KUMHO.

Jack Shanahan, who earned Formula DRIFT PRO 2025 Rookie of the Year on KUMHO tyres, now aims for the championship podium in 2026. Hailing from Ireland, he started racing at 10 and has won multiple international titles in hot rod racing, tarmac rallying and drifting. Ryan Litteral, with over a decade of Formula DRIFT experience, is known for his aggressive yet composed driving style and grassroots roots; 2026 will be his first season with KUMHO. Cody Buchanan, the 2025 PROSPEC Champion and the first driver from North Dakota to earn a Formula DRIFT license, joins KUMHO for his PRO rookie year, bringing consistency under pressure and fan favourite status to the championship chase.

Entering its 23rd season, Formula DRIFT continues to be motorsport's fastest rising discipline, capturing a young audience with over 85 percent of fans aged 18 to 44. Attendance has grown exponentially, and the series now commands more than five and a half million social media followers. By partnering with this energetic and rapidly expanding sport, Kumho Tire taps into a deeply engaged community, reinforcing its image as a premium brand choice in a competitive market.

Shawn Denlein, President of Sales and Marketing, said, "As one of the most popular motorsports in the United States for millennial and Gen Z generations, Formula DRIFT offers an unparalleled platform to showcase the ultra-high-performance capabilities of KUMHO tyres and we are thrilled to be an Official Tyre sponsor through 2029. We are also incredibly proud to partner with an elite lineup of Formula DRIFT PRO drivers in 2026, equipping them with cutting-edge tyres as they push the limits of skill and precision on the track."

Ryan Sage, President, Formula DRIFT, said, "KUMHO has continued to engage with Formula DRIFT in a way that emphasises a strong manufacturer-to-event relationship. Having partnered with teams in a thoughtful and strategic way, its effort drives a powerful narrative throughout the season. And KUMHO tyres appear both competitive and reliable, allowing the teams to push hard on the track against top products from their main rivals. This helps the athletes who are in an extreme situation, going sideways with smoke, walls and fellow competitors just inches away.”

2026 Formula DRIFT Schedule:

• Round 1: Streets of Long Beach (10–11 April, Long Beach, Calif.)
• Round 2: Road to the Championship (7–9 May, Atlanta, Georgia)
• Round 3: Scorched (29–30 May, Orlando, Florida)
• Round 4: Battle at the Springs (18–20 June, Stafford, Connecticut)
• Round 5: Midwest Mayhem (30 July–1 August, Indianapolis, Indiana)
• Round 6: Throwdown (21–22 August, Seattle, Washington)
• Round 7: High Stakes (24–26 September, Las Vegas, Nevada)
• Round 8: Shoreline Showdown (23–24 October, Long Beach, Calif.)

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