Premium tyre manufacturer Hankook Tire’s associate brand Laufenn is celebrating 10-year milestone of the brand’s presence in Europe.

The brand started with passenger car tyres since 2015 and added commercial vehicle treads to its portfolio five years later. Laufenn today boasts market presence in over 100 countries, offering passenger car tyres in 341 sizes along with a commercial vehicle portfolio of 18 sizes. Hankook intends to boost marketing expenditures in order to raise awareness of its Laufenn brand. In addition, a new generation of passenger car treads for the summer and winter will soon be introduced. Laufenn will increase its market share and supply original equipment tyres to a European automaker in 2025, in addition to its current offering in the passenger car replacement market. Laufenn has also been an official sponsor of the UEFA Europa Conference League since the 2021/22 season, further emphasising its position in strategically important sales markets.

Laufenn first made its foray into the market with performance and touring summer tyres for passenger automobiles. The X Fit Van summer tyre for SUVs and passenger vehicles, as well as the i Fit, the first winter tyre for SUVs and passenger cars in Western and Central Europe, came next. The i Fit ICE, a studded winter tyre for passenger automobiles and SUVs, marked Laufenn's entry into the Northern and Eastern European markets over the ensuing time frame. All-season tyres are now part of the range in addition to summer and winter tyres. Laufenn unveiled the improved summer tyres S FIT EQ+ and G FIT EQ+ in 2020. Laufenn's total market share in Europe has increased fourfold since its launch.

Laufenn is also commemorating a significant milestone in the commercial vehicle tyre industry: the company has been providing truck, bus, and trailer treads throughout Europe for five years. In 2025, the 18 sizes that are now available in the commercial vehicle portfolio will be expanded to include additional sizes, beginning with the trailer tyres LF95 and LR02, which are 265/70 R19.5.

In an effort to further innovate the truck market, Laufenn is this year launching ‘Laufenn365’, a new digital platform that will make it easier to resolve unintentional damage claims for the company's commercial vehicle tyres and provide clients with additional insurance against unforeseen expenses. Initially, this platform will be available in the United Kingdom. Laufenn intends to reach further European markets with its smart product and tyre warranty. The launch of another affiliate brand, Optimo, is a recent illustration of Hankook's strategic brand growth. Optimo serves a market niche with increasing demand for passenger automobiles and enhances Hankook's sibling and premium brands.

Jongho Park, President and Chief Operating Officer, Hankook Tire Europe, said, “With our associate brand Laufenn, we offer tyres that deliver excellent value for money without compromising on safety, reliability and quality. Customers benefit from the many years of experience of the Hankook brand and get a product that meets the highest standards. This allows us to create a win-win situation in every respect.”

Jang Hyuk Moon, Vice President – Marketing Department, Hankook Tire Europe, said, “Laufenn has established itself as a strong associate brand to Hankook with a steadily expanding portfolio and growing international presence. The brand will continue to focus on quality and customer relationships in order to further build on its success.”

Comments (0)

ADD COMMENT

Link Copied!

Goodyear celebrated the 100th anniversary of Goodyear Blimp with an unforgettable milestone – hosting the world’s first high-altitude Pokémon battle aboard the iconic Wingfoot Three blimp, soaring 1,000 feet above Los Angeles.

Partnering with GameStop, the event featured popular YouTuber Casey Neistat battling on ModRetro’s Chromatic handheld, a retro-inspired console developed by Oculus VR founder Palmer Luckey. Joining as special guest trainers were Luckey himself, ModRetro CEO Torin Herndon and GameStop’s Head of Social Media, Joe Fonicello.

The historic clash blended gaming, aviation and pop culture, with highlights shared across social media afterward. As part of Goodyear Blimp’s yearlong centennial festivities – officially recognised on 3 June 2025 – the event showcased the brand’s legacy of innovation. Fans can expect more thrilling collaborations and aerial spectacles as the anniversary celebrations continue, reinforcing Goodyear’s enduring influence in both technology and entertainment.

Comments (0)

ADD COMMENT

Link Copied!

Indian tyre maker sees steady growth despite European challenges

Apollo Tyres reported a four percent increase in first-quarter revenue to INR 65.61 billion, driven by steady growth in its Indian operations whilst European divisions faced challenging market conditions.

The Gurugram-based tyre manufacturer said consolidated revenue for the three months ended 30 June rose from INR 63.35 billion in the same period last year. However, operating profit declined to INR 8.68 billion from INR 9.09 billion.

Net profit jumped to INR 3.81 billion from INR 3.02 billion the previous year, excluding an exceptional restructuring cost of INR 3.69 billion that the company disclosed separately.

The results come as India’s tyre industry navigates mixed demand patterns, with the aftermarket segment showing particular strength whilst original equipment manufacturers face varied demand from automobile producers.

“This quarter’s results reflect solid execution and a focus on profitable growth,” said Onkar Kanwar, chairman of Apollo Tyres. “It’s encouraging to see Indian Operations performing in line with expectations -- driven particularly by strong momentum in the aftermarket segment.”

Kanwar said the quarterly performance demonstrated “the resilience of our business model and our ability to create long-term value for shareholders.”

The European operations faced what the company described as traditionally one of their seasonally weaker quarters, though management said performance was solid given challenging market conditions across the region.

Comments (0)

ADD COMMENT

Link Copied!

Germany's rubber industry faces growing challenges due to high energy costs, threatening its long-term competitiveness. The German Rubber Industry Association (wdk), alongside other mid-sized industrial sectors within the ‘Alliance for a Fair Energy Transition’, is pushing for immediate government action to introduce a competitive production electricity price. This measure aims to stabilise energy expenses and protect domestic manufacturers from losing ground in global markets.

Current relief policies disproportionately favour large-scale consumers, leaving small and medium-sized enterprises at a disadvantage with higher electricity rates. The wdk emphasises that an effective industrial electricity price must include cost caps, broader eligibility criteria and simplified access – addressing existing shortcomings where support has been insufficient, overly complex and burdened by bureaucracy.

Separately, the association highlights the need for a distinct decarbonisation electricity price to support industrial transformation toward climate-neutral production. This initiative should extend to more businesses, ensuring long-term investment security in electrification projects spanning at least a decade.

However, European Commission regulations, particularly the CISAF framework, currently limit national flexibility in implementing such relief measures. The wdk urges the German government to advocate for reduced bureaucratic hurdles, faster approvals and expanded EU aid frameworks to enable timely support for energy-intensive industries. Without swift intervention, the sector warns of irreversible damage to regional economic stability.

Comments (0)

ADD COMMENT

Link Copied!

German tier 1 supplier ZF Group has announced that it has secured three large test system orders including for powertrain, tyre manufacturing and testing, which marks its entry into the Indian powertrain and next-gen mobility segment.

ZF Group’s order, estimated to be several million euros, has been placed across India for a range of testing equipment. The 440 KW transmission test bench is the first of its kind in India. It features a unique 3E dyno configuration that connects directly to the device under test, eliminating the need for an intermediate gearbox. This design significantly reduces energy loss and improves performance, accuracy and efficiency. The system also includes a movable dyno that can be adjusted horizontally for greater flexibility.

Other significant orders include several R&D test benches for a leading tyre manufacturer. These benches will be used for testing rolling resistance (efficiency) and performing endurance and high-speed tests on passenger car and two-wheeler tyres. Additionally, three automated end-of-line (EOL) test benches for passenger car tyres have been ordered by another Indian manufacturer. These systems are used at the end of the production line to ensure product quality before the tyres are shipped out.

Akash Passey, President, ZF Group India, said, “This is a proud moment for ZF as we bring our advanced testing technology to India. These orders not just set a new benchmark in the segment but serve as a reference point for future projects in the region. These orders reinforce our commitment to innovation and excellence in engineering in automotive and industrial segments.”

With this move, ZF introduces a new portfolio of mid-size and large-size powertrain benches, tyre R&D testing machines and low speed uniformity and balancing test systems, which are tailored for the Indian market.

Comments (0)

ADD COMMENT

Link Copied!