HF Mixing Group Opens New Building in Freudenberg, Germany

Hankook Partners With Tableau To Push Digital  Transformation

HF Mixing Group officially moved into its new headquarter office in Freudenberg, Germany recently. The company claims that the modern administration building is a huge milestone in terms of comfort and architecture. The black building, with its high proportion of glass, intends to offer employees and applicants an environment of “new work". The new environment supports both internal and external cooperation and new ways of communication with customers, suppliers and partners, according to HF Mixing Group.

Furthermore, the new building symbolises modern and cross-disciplinary work. HF Mixing Group states that this is reflected in the entire complex with its large open office spaces and central communication islands. One can also feel it in the new company restaurant where the bread, too, is freshly baked, in addition to three main courses a day.

Peter Scholz, Vice President – Global Sales and Marketing, HF Mixing Group, pointed out the future of the company in his welcome speech. "Of course, the new building is a sign that we have great expectations for this location," he said. In the opening, he referred to the phrase from Heraclitus, "panta rhei" (everything flows) and "panta rhei" determines life.

“We are at a turning point in many areas. It also applies to work and the new way of thinking about work, which can be felt immediately in the new building. The project was successfully realised with ‘w:architekten’,” Scholz said.

Additionally, as per HF Mixing Group, the overall measure consists of the new building with about 4,000 square metres, the refurbishment of the existing building on an area of 2,000 square metres.

Ian Wilson, Co-CEO, HF Mixing Group, emphasised in his speech the noticeable "change" associated with the project. His Managing Director colleague, Co-CEO, Dr Holger Rudzio, emphasised the same. Dr Rudizo said, "Even if contemporary business is more difficult, we are 100 percent convinced that we will successfully master the crises of the global economy with new processes, new ideas and precisely new ergonomic working methods. We are giving work processes greater flexibility and agility. Work will change through agile project management and flat hierarchies. Employees from different departments will now be able to work together in flexible work groups.” 

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    Vredestein Becomes Official Sleeve Sponsor For AS Monaco Football Club

    Vredestein Becomes Official Sleeve Sponsor For AS Monaco Football Club

    Apollo Tyres Ltd has secured a one-season shirt-sleeve sponsorship agreement with AS Monaco, one of French football's most successful clubs, to increase awareness for its premium Vredestein brand.

    This partnership will leverage Ligue 1's ranking as the fifth most watched football league in the world to raise awareness of Vredestein's award-winning products among a large audience in France and abroad. On November 22, AS Monaco's home league game against Brest will have the new sleeve branding for the first time. The Vredestein brand will be heavily promoted at Stade Louis-II for the 2024–2025 season, including on player sleeves and LED screens around the field. Exclusive social media initiatives will further help make the brand prominent, reaching a large and interested audience.

    Yves Pouliquen, Vice President – Commercial, Europe, Apollo Tyres, said, “This partnership is an exciting opportunity to strengthen Vredestein’s presence in one of our key markets. AS Monaco’s rich history and commitment to excellence mirror our focus on performance and innovation. We look forward to building a successful relationship with the club and celebrating its achievements this season.”

    Thibaut Chatelard, Marketing and Revenue Director, AS Monaco, said: “We are delighted to welcome Apollo Tyres and its Vredestein brand to the family of AS Monaco partners. This collaboration makes sense in view of the values we share, such as the constant pursuit of performance and excellence. There’s no doubt that this new support will be precious for the rest of our season, which promises to be thrilling.”

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      Nexen Tire Launches N´Blue S Summer Tyre

      Nexen Tire Launches N´Blue S Summer Tyre

      Nexen Tire, a leading global tyre manufacturer, has launched the Nexen N´Blue S tyre, adding to its range of summer tyres and providing drivers with advanced safety, energy efficiency and superior driving stability in wet and dry conditions.

      Developed using highly dispersed silica and equipped with an optimised structural design, the Nexen N´Blue S tyre provides reduced road noise and improved driving stability. The tyre features an innovative tread compound, formulated with hydrophilic fillers and microstructure-controlled polymers, and provides lower rolling resistance and exceptional dry and wet grip. The tyre also excelled in test results by demonstrating an 11 percent improvement in wet braking distance compared to its predecessor.

      Apart from providing excellent performance, the Nexen  N´Blue S also scores high on the sustainability index. The tyre provides an eco-friendly solution for environmentally conscious drivers by minimising fuel consumption and CO2 emissions. The Nexen N´Blue S summer tyre is available in 58 sizes, which makes it compatible with different types of vehicles.

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        Kumho Tire Vietnam To Expand Investment Project In Binh Duong Province

        Kumho Tire Vietnam To Expand Investment Project In Binh Duong Province

        Kumho Tire Vietnam Co., Ltd. is all set to expand its investment project in Binh Duong province of Vietnam, with the phase 3 of expansion commencing in early 2025. This was discussed at a recent meeting between Vo Van Minh, Deputy Secretary of the Provincial Party Committee and Chairman of the Provincial People's Committee (PPC), and Kim Hyun Ho, General Director of Kumho Tire Vietnam Co., Ltd.

        The meeting was held on 13 November at the Administrative Centre of Binh Duong province, as per an official statement. Apart from the company’s investment till date and the planned investment for phase 3, the two also discussed about the challenges and obstacles regarding procedures and processes to have more land funds to expand the manufacturing plant, along with taking measures to tackle the obstacles. Kim Hyun Ho also conveyed to the PPC Chairman that Kumho Tire Vietnam Co., Ltd. belongs to South Korea's Kumho Tire Group and is currently ranked 10th in the car tyre manufacturing industry.

        The company had invested in a tyre manufacturing plant in My Phuoc 3 Industrial Park in 2007 with a total initial investment of USD 308 million, which was supplemented by another USD 300 million in 2021. This extended the factory scale to six hectares and increased the production capacity to 12.5 million tyres annually. With the expansion in early 2025, the company will raise its total investment to USD 908 million and increase the factory's production capacity to 17 million tyres annually. The expanded capacity is expected to be operational by early 2026.

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          Yokohama-ATG Expands Galaxy MFS 101 SDS Range With White, Non-Marking Forklift Tyres

          Yokohama-ATG Expands Galaxy MFS 101 SDS Range With White, Non-Marking Forklift Tyres

          Yokohama-ATG, a leading manufacturer of all-terrain and off-the-road tyres, has expanded its Galaxy MFS 101 SDS range of forklift tyres with the launch of white, non-marking tyres.

          The Galaxy MFS 101 SDS range consists of puncture-proof SDS tyres with extended wear limits designed for high-intensity working shifts and long durability. These are premium, solid rubber tyres developed for tough demands, a long service life and high driving comfort. The addition of white, non-marking tyres is specifically aimed at clean working environments.

          Marked by a 3-stage construction process, the forklift tyres feature reduced heat build-up, effective shock absorption and minimised vibrations. The pattern design guarantees a smooth ride and good steerability thanks to its continuous centre lug and circumferential grooves. Furthermore, the flat walls and wide flat profile offer excellent stability when using a forklift for vertical stacking. The tyres are also equipped with anti-slip steel beads for improved rim fitment

          In a case study on a CAT 2.5-tonne forklift that was used for handling heavy pallets on asphalt, the Galaxy MFS 101 SDS outshone the competitors with impressive performance. The tyre delivered an approximate 900 working hours before replacement against competitors’ 500 working hours.

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