At what age did you realise that you wanted to race professionally? Could you take us through your journey?

I think it all started when I was in 11th grade, but because of my height everyone laughed at me and never took me seriously. It was like racing was never meant for short people. My journey started back in 2010 when the Bajaj Pulsar 180 had just launched and a couple of my friends owned it. They used to go racing illegally, but I loved watching them race. This made me want to learn to ride professionally. However, no one would let me ride their motorcycles as I was short and back then, women barely rode motorcycles. At the time, motorsports  in India was known to be a man's game. I was able to convince my parent's to buy me a motorcycle and eventually booked a Yamaha R15. To my bad luck, I met with an accident before my bike arrived and my parents cancelled the booking of my YamahaR15 and booked a Honda Dio scooter instead. I was so heartbroken that I did not ride my new scooter for a week after it arrived. I was struggling to collect my pocket money to buy a bike back then and used to be so stressed about it. Today, I own more than five motorcycles.

My journey has been tough as I am a woman trying to compete in what was traditionally a male dominated sport. I have hopped from team to team and tried my luck, but when you’re a woman trying to grow in a male dominated sport, you get to hear all sorts of things that send chills down your spine. I came to a point where I was going to quit racing and give up. But my mother kept reminding me that ‘every cloud has a silver lining’ and that kept me going. I was placed 2nd among 47 male racers in 2017 in Bangalore for the India Speed Week National Championship, and in the Valley Run races in 2019, I was placed 3rd among 45 male racers. I am now looking forward to my next race at the MMRT track in Chennai.

Of all the different types of motorsports, what made you choose drag racing?

Drag racing has a different kind of adrenaline rush. When the gushing wind touches my skin, I feel powerful. The faster I go, the more powerful I feel. It’s a general misconception that drag racing happens only on an empty strip of road where all you are supposed to do is race straight and just tap through all the gears. It sounds very easy, right, but trust me it's way more intense than any other type of motorsports. Firstly, it’s very important to have a technician who understands the engine well. Then you need someone who can source parts from across the globe to make the bike go as fast as possible. The rider needs a lot of practice and riding a drag bike is not a joke. Imagine riding a motorcycle on thin race tyres at a top speed of 170 kmph. If your launch is not perfect, you lose precious micro seconds and if your shifting is not precise, your clocked time suffers.

 Racing predominantly is gender biased and there are many misconceptions  about female drivers. What are your thoughts on this, based on your experience in racing so far?

Motorsports is mainly known as male dominated sport, but it definitely depends on the upbringing you’ve had. There are many male racers and colleagues who actually support me and want to see me grow in this field. Many women including me suffer during races as some of the male riders never want to be beaten by a woman on the track. I face a lot of sarcasm and other racers think it’s a joke when I pull up to race against them. I have had people tell me "Tere mom dad kuch boltey nahi hai kya?". Also, "Humari ghar ki ladkiyaya bahu log kabhi race karti to hamare baap dada kaat ke rakh dete". You can imagine how sentences like these can demotivate you and bring you down.

 Being a racer, how do you take care of tyres?

Tyres are the most important part for us racers and I literally take care of my tyres by using different products. I sometimes end up changing my tyres after every race because I want the traction to be at the top level. Motul being my official sponsor, I use their tyre repair kit which is really good and it helps me a lot. Also, during the time after the race and the time before the next race, I just don't let my bike stand – I use it at times so that the tyre health is good.

 Has there been any instance where you felt a set of tyres was just not right or worked really well for racing?

Definitely, there have been instances where I should have used a set of tyres but ended up using another and it completely ruined my race. Tyres play a vital role and are very important during a race. I used to use normal road tyres for my races but always landed up with the rear wheel spinning out, which ruined my race and affected my race timing. Then I started using Vee rubber tyres which gave me amazing traction and helped me achieve high speeds without any hiccup – and "boom" I won. That’s how important tyres are in a race. You can have your motorcycle set up perfectly, but if the tyres aren’t right, it could cost you the race.

Apart from racing, what do you do and what is the future plan?

I am currently working for Cathay Pacific Airways in the Regional Team. A fact that most people don't know about me is that I am an animal rescuer and have many rescued animals living with me. I have planned to complete my diploma in veterinary science or medicine while continuing to race in my free time. I am also planning to race in Thailand hopefully next year.

What do you tell to women who want to try their career into racing?

For all the women out there, if you love bikes and love speed, do not think twice – Just go for it. Life does not give you many opportunities, so make the fullest of whatever you think is best for you. People will always try and bring you down because your growth is going to hurt them, but you need to follow your dreams. Being scared is no option; it's either your way or the highway!

Make it happen, girls!!! (TT)

As part of a strategic effort to increase its presence in the region's premium original equipment (OE) market, Kumho Tire has confirmed its plans to establish its first tyre production facility in Europe by 2027.

The company has shortlisted Poland, Serbia and Portugal as possible locations for the plant, which is projected to need an investment of more than KRW1 trillion (USD 705 million). The decision is closely linked to Kumho’s ambition to strengthen its partnerships with European automakers and was revealed by Kumho Tire CEO during the South Korean premiere of Kumho's new Ecsta Sport tyre line.

Kumho has recently secured OE supply contracts with major brands such as Mercedes-Benz, BMW and Volkswagen Group. At the moment, Kumho runs eight tyre production plants in China, Vietnam, South Korea and the US. Its capacity to compete in the premium OE market, however, has come to be perceived as being constrained by the absence of a European production base. Through the benefits of local production, the new facility will improve response to European client requests, save freight costs and shorten delivery times, all of which will strengthen the company's partnerships.

Sentury Tire USA has opened pre-enrolment for its two associate dealer programmes (ADPs), the Delinte HYPERDRIVE Associate Dealer Program and the Landsail Elyte Associate Dealer Program, underscoring the company’s commitment to rewarding dedication and partnership to the Landsail and Delinte brands.

The ADPs, which are customised for each brand and intended to encourage dealers, will formally start on 1 June 2025. Both programmes give dealers access to special benefits, incentives and strong tools to help them expand their businesses. This involves dependable customer service, effective marketing and worthwhile financial incentives to promote dealers' success at every stage.

Beginning in Q3, dealers may earn up to USD three per tyre through the Delinte HYPERDRIVE Associate Dealer Program. Dealers can receive retroactive benefits for purchases completed in Q2 if they register before 1 June. The awards are available for all Delinte PTR, LTR and the new DV3 LMD AS last-mile delivery tyres. For all Landsail PTR and LTR tyres, independent dealers that sign up for the Landsail Elyte Associate Dealer Program can also earn up to USD three per tyre. For customers who sign up by June 1, the new LMD 100 AS last-mile delivery is also eligible for the benefits and will get the same early bird incentive for Q2 2025.

No initial order is necessary. Dealers only need to register to begin making money. According to the monthly programme rewards structure, 48 tyre purchases each month are eligible for a reward of USD one per tyre, 120 tyres are eligible for a reward of USD two per tyre and 240 or more tyres are eligible for a reward of USD three per tyre.

ENSO, a London-based tyre manufacturer engaged in the production of sustainable tyres specially designed for electric vehicles (EVs), has launched its new ENSO Premium range of EV-specific ultra-high-performance (UHP) tyres aimed at drivers of high-performance EVs such as the Tesla Model 3 and Model Y.

Specifically designed for electric passenger vehicles, the ENSO Premium range comes with A/A EU-label ratings for both energy efficiency and wet grip. The tyres are designed to provide safety, increased range and a reduced total cost of ownership. Conventional tyre designs frequently fall short of the special performance needs of electric vehicles, which include greater vehicle weight, regenerative braking and higher torque loads. By lowering tyre wear and rolling resistance, ENSO Premium takes care of these issues.

The company is an authorised provider of replacement tyres for LEVC's electric taxis and has partnered with Uber to install its tyres in high-mileage metropolitan areas. The company now plans to grow throughout Europe and North America, and with ENSO Premium, it is now offering its services to individual EV owners throughout the United Kingdom. According to ENSO, the range offers advantages including longer tyre life and fewer replacements, lower energy usage, fewer charging stops and lower CO₂ emissions and tyre particle pollution.

Gunnlaugur Erlendsson, CEO and Co-Founder, ENSO, said, “We’re plugging a long-standing gap in the tyre market by offering EV drivers a purpose-built, affordable, premium EV tyre alternative that matches the innovation of their EV.”

Kraton Corporation, a leading global sustainable producer of specialty polymers and high-value bio-based products derived from pine wood pulping co-products, has announced a general price hike in North America for its SBS, SIS and HSBC product lines with effect from 1 May 2025.

Following a careful analysis of the effects of recently implemented tariffs, related cost increases and a conclusion that the company cannot independently absorb these repercussions, Kraton is adopting these pricing hikes, according to a company statement. The company further said that it will keep an eye on the scene and reassess these measures promptly in the event that conditions and US import tariffs alter.