The U.S. Tire Manufacturers Association (USTMA) awarded Michelin North America and Goodyear with 2021 Innovation Awards as a part of its Sustainability Awards for Workplace Safety and Health.

USTMA’s Innovation Award recognizes companies that implement proactive programs, technologies or systems that improve workplace health systems and cultures.

In the technology category, the association honoured Goodyear for its motion capture app that performs ergonomic risk assessments while recognising Michelin for its “Bib Bowl” stretching initiative in the Culture category.

Goodyear’s use of a Motion Capture app allows associates to capture team members performing a job and upload it to the app, which generates an ergonomic risk assessment. This tool has helped identify and implement actions to reduce risk and using it within the ergonomics process has reduced ergonomic risk by as much as 30 per cent in jobs assessed.

Michelin’s “Bib Bowl” stretching initiative, inspired by the Super Bowl, used some healthy competition to help employees get loose and prepared to safely perform their job responsibilities. This initiative helped Michelin’s facility in Ardmore, Oklahoma record a 7 per cent year-to-year improvement in ergonomic-related injuries.

Anne Forristall Luke, USTMA President and CEO, said, “Last year was a challenging one for our industry and the country as a whole, and meeting the demands of workplace safety took on even greater importance. With a vision to have zero workplace injuries and illnesses, USTMA members are constantly exploring innovative approaches to address safety, especially ergonomics, the most frequent injury in the tire manufacturing,” 

Steve McClellan, President, Goodyear Americas, said, “Goodyear is constantly innovating ways to improve the health and safety of our associates. Our use of the Motion Capture app is just one example of how we’ve leveraged technology to improve our ergonomics processes and reduce the risk of injury on the job.”

Alexis Garcin, Chairman and President of Michelin North America, said, “At Michelin, the safety and well-being of our people is a top priority. The Bib Bowl is a testament to the dedication of our employees who relentlessly lead and innovate in all aspects of our business, including the vital area of the well-being of our people.” (TT)

Bekaert has flagged off its first fleet of LNG-powered trucks in India in collaboration with GreenLine, the country’s leading provider of sustainable heavy trucking solutions. The joint initiative is aimed at supporting India’s vision for a gas-based economy and reducing the carbon footprint of road logistics.

The foundation of the collaboration with GreenLine is a mutual dedication to operational innovation and ESG standards. Bekaert has the infrastructure required to trial this effort in Chennai and Halol, with plans to expand following a six-month learning period, thanks to GreenLine's LNG ecosystem, which is supported by real-time telemetry and a smooth refuelling network. It is anticipated that each LNG truck will save up to 24 tonnes of CO₂ a year, making a significant contribution to Bekaert's targets of 65 percent of sales coming from sustainable sources and carbon net zero by 2050.

Dinesh Mukhedkar, Procurement Operations Lead – South Asia and Procurement Global Shared Service Centre Lead, said, “As part of our purpose, ‘Establishing the new possible’, and our ambition to lead in safe, smart and sustainable solutions, decarbonising logistics is an essential step. Heavy-duty transport contributes nearly 90 percent of emissions in Indian logistics. Switching to LNG helps reduce CO₂ by up to 30 percent and particulate matter by up to 91 percent compared to diesel. GreenLine’s mission and integrated support made them the ideal partner. Together, we are shaping a cleaner, more sustainable future for logistics in India.”

Trelleborg Tires is all prepped up to debut the ART1000, its first agricultural rubber track for high-powered machinery, at the upcoming Agrishow 2025, the largest agribusiness trade show in Latin America. The company will also display its TM150 CFO tyre, which is developed for a new generation of sprayers, along with a wide selection of products designed for modern farming. The event is scheduled to be held from 28 April to 2 May in Ribeirão Preto (SP), Brazil.

Trelleborg Tires enters the agricultural rubber track market with the ART1000, a tyre designed for high-horsepower machines. In addition to optimizing vehicle economy and offering additional strength and long-lasting durability, the ART1000 is engineered for remarkable adaptability and mobility of agricultural machinery in all operating circumstances. Its track design incorporates cutting-edge tread bars that reduce soil compaction, encouraging nutrient absorption and robust root development. In demanding high-pull applications, the high self-cleaning capability maximizes overall performance and lowers operating costs by improving ride quality and increasing traction. Even in the most demanding agricultural settings, ART1000's exceptional wear and cut resistance is ensured by its cutting-edge engineering and sophisticated rubber compounds.

The TM150 CFO series, which comes in sizes VF380/90R46 and has both VF (Very High Flexion) and CFO (Cyclic Field Operations) technology, is also making its debut in Brazil. CFO allows for greater load capacity during cyclic operations at up to 30 kmph when installed on contemporary, powerful sprayers. Because of its unique internal construction, the TM150 can operate at lower pressures, increasing its ground footprint, reducing soil compaction, and improving traction.

At Booth #E8b, Trelleborg will also display a range of high-performance tyre solutions including PneuTrac, a hybrid between a radial agricultural tyre and a track designed for smooth navigation in vineyards and orchards, the multi-award-winning TM1000 ProgressiveTraction tyre and the company’s patented agricultural TW rim profile for contemporary tractors, combines and harvesters.

Marcelo Natalini, President at Yokohama TWS South America, said, “Trelleborg Tires brings innovation from the soil up, delivering high-performing tyre solutions to boost productivity and protect their land. At Agrishow 2025, agri professionals will have the chance to connect with our tyre experts on site and see these technologies live, from the new ART1000 rubber track to our most advanced tyre ranges, designed to handle the challenges of next-generation machinery and modern field operations.”

Goodyear Tyre & Rubber is conducting a strategic review of the farm tyre business at its Indian subsidiary, signalling potential changes as the US manufacturer evaluates its global operations.

The Indian unit disclosed in a regulatory filing that its board has acknowledged communication from its American parent regarding the review. Goodyear will be examining "all strategic, operational and financial opportunities" related to the agricultural tyre business, according to the statement filed under SEBI disclosure requirements.

The Ohio-based tyre maker has not indicated any specific plans or timeline for the review. The company cautioned that there is "no assurance that the strategic review will result in the implementation of any transaction."

This move is part of Goodyear's broader efforts to optimise its global portfolio amid challenging market conditions in the automotive sector.

As part of a strategic effort to increase its presence in the region's premium original equipment (OE) market, Kumho Tire has confirmed its plans to establish its first tyre production facility in Europe by 2027.

The company has shortlisted Poland, Serbia and Portugal as possible locations for the plant, which is projected to need an investment of more than KRW1 trillion (USD 705 million). The decision is closely linked to Kumho’s ambition to strengthen its partnerships with European automakers and was revealed by Kumho Tire CEO during the South Korean premiere of Kumho's new Ecsta Sport tyre line.

Kumho has recently secured OE supply contracts with major brands such as Mercedes-Benz, BMW and Volkswagen Group. At the moment, Kumho runs eight tyre production plants in China, Vietnam, South Korea and the US. Its capacity to compete in the premium OE market, however, has come to be perceived as being constrained by the absence of a European production base. Through the benefits of local production, the new facility will improve response to European client requests, save freight costs and shorten delivery times, all of which will strengthen the company's partnerships.