Michelin has secured its position as the world's most valuable tyre brand for the eighth consecutive year, according to the latest Brand Finance report. 

The French manufacturer saw its brand value climb 11 percent to USD 8.8 billion, whilst also achieving the sector's highest Brand Strength Index score of 92.6 out of 100, placing it 15th amongst the strongest brands globally across all industries.

Brand Finance's research indicates Michelin enjoys exceptional familiarity and recommendation metrics across nearly all markets, underpinned by its reputation for quality, innovation and trust. Despite maintaining premium pricing—which can present challenges in price-sensitive segments where consumers struggle to identify the added value of high-end tyres—the brand continues to dominate on quality and reliability metrics.

Japanese firm Bridgestone maintained its second-place ranking with an 8 percent increase in brand value to USD 8.3 billion, bolstered by strong North American performance and ongoing investment in premium electric vehicle tyres.

Continental Tires rounded out the top three despite suffering the largest brand value decline among the top 10 contenders, falling 16 percent to USD 3.9 billion. The German manufacturer's drop reflects weaker 2024 revenue, persistently lower brand strength scores in the US market and a less optimistic outlook.

The combined brand value of the top 25 tyre brands rose 5 percent to USD 38.8 billion, outperforming the largely stagnant wider automotive sector. Industry players are heavily investing in innovations such as green tyre technology, smart RFID-enabled products and EV-specific offerings as vehicle electrification reshapes market demands.

"Tyre brands are driving growth by investing in innovation, digital integration, and EV readiness. Electrification is reshaping product demands, and international competition continues to intensify. Brands that adapt quickly to evolving technologies and shifting global markets are best positioned for future success," said Lorenzo Coruzzi, Director at Brand Finance.

Finnish manufacturer Nokian Tyres emerged as the ranking's fastest-growing brand with a remarkable 31 percent surge to USD 343 million. Within the top 10, Japan's Yokohama achieved the strongest growth, increasing 23 percent to USD1.5 billion, fuelled by record profitability, robust consumer tyre sales and effective pricing strategies.

China's Sailun broke into the top 10 for the first time, displacing Japan's Toyo Tires, which experienced a 4 percent decline to USD 852.1 million.

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Nokian Tyres has been named an Official Sponsor for the 2026 and 2027 IIHF Ice Hockey World Championships, connecting its brand with a premier winter sports spectacle. The sponsorship covers the upcoming tournaments in Switzerland and Germany, which captivate a global audience of millions.

According to Tiina Frazer, VP of Brand, Marketing and Communications at Nokian Tyres, the partnership is a natural alignment. She notes that ice hockey is a sport defined by extreme conditions, where success hinges on control, precision, and grip. This directly parallels the core mission of Nokian Tyres, which is to engineer products that provide drivers with reliable safety and confident performance on the road, regardless of the weather. The collaboration reinforces the company's dedication to excellence in demanding environments.

Frazer said, “We’re proud to support an event that brings together millions of passionate hockey fans – whether they’re cheering at the ice rink or following the excitement from their screens. It’s a privilege to be part of the special moments viewers enjoy around the globe, especially as awareness of our heritage as inventor of the winter tyre is growing globally. We are looking forward to our partnership and wish all the teams and players success for the upcoming tournament.”

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The World Brand Lab unveiled its ‘Asia's 500 Most Influential Brands’ list at the Asia Brand Congress in Hong Kong on 24 September 2025, featuring both Kumho Tires and Doublestar Tires for their significant brand impact.

Kumho Tires achieved a comprehensive ranking of 209th, rising six places from the previous year and positioning it as the second-highest ranked tyre brand. Meanwhile, Doublestar Tires climbed five spots to 305th overall, earning the distinction of being the top-ranked brand within China's domestic tyre industry.

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Michelin North America, Inc. is enhancing retailer access to its bicycle tyres through a new distribution partnership with J&B Importers, effective 1 October 2025. With this development, retailers will be able to order Michelin products directly through J&B Importers, starting with an initial selection of popular models.

A major expansion of the tyre lineup is scheduled for 1 January 2026, which will introduce a comprehensive portfolio. This collaboration is designed for a seamless integration, providing efficient access to Michelin's premium range. The 2026 expansion will include a wide array of new SKUs, encompassing tyres for road, mountain, gravel and city cycling to meet diverse market demands.

Justin Brock, Vice President – Sales, Recreational Products, Michelin North America, Inc., said, “Partnering with J&B Importers, Inc. allows us to better serve independent bike dealers with faster access to Michelin’s trusted tyre technologies. This is a key step in expanding our footprint and supporting the cycling community with products that deliver performance and durability.”

Phil Sweet, General Manager, J&B Importers, Inc., said, “We’re proud to welcome Michelin to our distribution portfolio. Michelin is a globally respected brand known for innovation and performance. This partnership allows us to offer our dealers access to premium bicycle tyres backed by a legacy of excellence, and we’re excited to grow the assortment in the months ahead.”

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Pirelli has introduced the Cinturato Winter 3, a winter tyre engineered for sedans and crossovers to deliver safety and control in cold conditions. The tyre’s development prioritised balanced performance across snow, wet roads and dry pavement, achieved through advanced virtual engineering techniques that reduced the need for physical prototypes and accelerated the design process.

Independent testing by Dekra and TÜV confirmed the tyre’s leading capabilities. It ranked first on snow for braking, traction and handling, earning the TÜV Premium Quality Mark. On wet surfaces, it demonstrated top-tier aquaplaning resistance and handling, with a European wet grip rating of A-B across its entire range. The tyre also provides acoustic comfort, with low rolling noise emissions as indicated on its European label.

Key technical updates contribute to this performance. The tread pattern features a central zig-zag channel for improved water evacuation, while optimised sipes and Snow Keeper Teeth on the tread blocks trap snow to enhance snow-on-snow grip without sacrificing wet performance. The compound technology benefits from Pirelli's experience with the high-performance P Zero Winter 2. It uses a Dual-Core Polymer with a structure that provides high grip at low temperatures for snow adhesion while maintaining grip on wet and dry surfaces, coupled with excellent wear resistance for higher mileage.

Material development was streamlined using a generative AI tool called the Virtual Compounder, which identified optimal material combinations for the new compound with greater precision and efficiency. The tyre was validated at Pirelli’s proving grounds, including the Sottozero Centre in Swedish Lapland, a 125-hectare facility with 19 tracks for testing on snow, ice and asphalt. A recent indoor facility at this centre allowed for year-round winter condition testing. The Cinturato Winter 3 was tested on over 10 car models to ensure compatibility.

Available now on the replacement market in over 35 sizes from 16 to 20 inches, the range includes specific technologies. The Elect marking denotes versions that can increase the range of electric and plug-in hybrid vehicles by up to 10 percent through solutions tailored to their powertrains. An optional Pirelli Noise Cancelling System (PNCS) uses a sound-absorbing material to reduce cabin noise.

The Cinturato Winter 3 joins other recent Pirelli winter products, including the P Zero Winter 2 for high-performance cars and the Scorpion Winter 2 for SUVs. This expanding portfolio addresses the growing market demand for specialised winter tyres, particularly in larger sizes for premium vehicle segments.

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