A recent collaborative study from The AA and TyreSafe reveals a significant and concerning disconnect between UK drivers' confidence in their tyre knowledge and their actual understanding of legal requirements and maintenance practices. The research, which surveyed more than 22,000 individuals, indicates that while drivers grasp basic safety concepts, this awareness fails to translate into consistent action or knowledge of severe legal consequences.

A foundational safety principle is well understood; an overwhelming 98 percent of drivers correctly recognised that worn tyres increase stopping distances in wet weather. However, this awareness is not matched by familiarity with the law. A startling 61 percent of motorists are unaware that the maximum fine for driving on an illegal tyre is GBP 2,500 per tyre, meaning a vehicle with four illegal tyres could incur a GBP 10,000 penalty. Furthermore, 45 percent did not know that each illegal tyre can result in three penalty points on a driving licence, an oversight that could quickly lead to a disqualification for drivers with multiple faulty tyres.

Confusion also exists regarding fundamental legal responsibilities. Only two-thirds of respondents correctly identified that the person driving the car is legally responsible for its tyres, with a significant portion mistakenly believing the responsibility lies with the vehicle's owner. Knowledge of the minimum legal tread depth was also found to be lacking, with just 57 percent correctly stating it is 1.6 mm for cars.

This gap between perceived and actual knowledge is further evidenced by inconsistent checking habits. While an overwhelming 96 percent of drivers claimed to know how to check tyre pressure, only 30 percent had actually done so in the week prior to the survey. Similarly, just 19 percent reported checking their tread depth weekly, with a concerning number admitting to checks less than every six months or never at all. The research also identified clear demographic trends, with male and older drivers consistently demonstrating better knowledge and more frequent maintenance practices than female and younger motorists.

In response to these findings, The AA and TyreSafe are urging all drivers to integrate regular tyre checks into their monthly routine and before long journeys. They emphasise that maintaining correct pressure and sufficient tread depth is not merely a legal formality but a critical measure for ensuring vehicle safety, optimal handling and fuel efficiency while also avoiding severe financial and legal penalties.

Greg Carter, AA Technical Specialist, said, “The findings from our joint research are a stark reminder that while drivers understand the dangers of worn tyres in principle, a significant proportion are completely unaware of the precise legal requirements and the severe financial and licensing consequences they face for non-compliance. It’s alarming that so many drivers are risking not just their own safety and that of others, but also potentially crippling fines and driving bans, simply due to a lack of knowledge and inconsistent maintenance. We need a concerted effort to educate drivers about their responsibilities. Checking your tyre pressure and tread depth should be as routine as checking your fuel gauge. The risks of not doing so – both to safety and your wallet – are simply too high. We particularly encourage targeted campaigns for younger drivers and women to bridge the knowledge gap highlighted in our research.”

Stuart Lovatt, TyreSafe Chair, said, “Our partnership with The AA on this vital research has unveiled critical knowledge gaps that we, as an industry, must address. Tyres are the only contact points a vehicle has with the road, and their condition directly impacts braking, steering and overall vehicle control. It’s concerning that fundamental aspects of their maintenance and the critical legal ramifications of neglect are so poorly understood. This collaborative insight reinforces the urgent need for greater public education to empower drivers with the knowledge and habits needed to keep their tyres, and our roads, safe.”

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Kumho Tire Co., Ltd. said it signed a partnership agreement late last year with UK-based driving simulator specialist Ansible Motion to develop next-generation digital tyres.

The agreement was confirmed on 5 January. The signing ceremony was attended by Kim Young-jin, executive vice-president and head of research and development at Kumho Tire, and Dan Clark, chief executive of Ansible Motion, along with other representatives from both companies.

The partnership is being pursued under the slogan “Kumho Tire with Ansible Motion: Driving the Future with Digital Tires”. The two companies agreed to collaborate on enhancing tyre performance validation systems using advanced digital simulation technology, with a focus on improving competitiveness in tyres for electric vehicles and high-performance cars.

Ansible Motion provides driving simulator technology designed to replicate real-world road conditions with high precision. Its systems allow vehicle dynamics, driving safety and ride comfort to be assessed in a virtual environment.

Kumho Tire said it expects the introduction of Ansible Motion’s latest driving simulator into its research and development processes to reduce the time and cost associated with vehicle testing and prototype production. The company also aims to enable more accurate and efficient performance verification from the early stages of development and to strengthen its digital-based R&D capabilities in response to changes in the mobility sector.

Kim said: “Cooperation with Ansible Motion will serve as an opportunity for Kumho Tire to take a significant step forward in transforming its research and development paradigm towards a digital focus. By actively utilising advanced simulation technology, we will introduce high-performance, high value-added products optimised for the future mobility environment and continue to strengthen our competitiveness in global markets.”

Clark said: “Our collaboration with Kumho Tire will be an important example of how driving simulation technology can accelerate innovation in the tyre industry. We look forward to contributing to the advancement of the global mobility industry through the technical synergy between our two companies.”

The partnership forms part of Kumho Tire’s wider digital transformation and sustainable technology strategy. The company plans to apply advanced driving simulation tools across its R&D processes to improve development efficiency and precision, with the aim of accelerating digital tyre development for electric and high-performance vehicles.

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Bridgestone Aircraft Tire Europe, a subsidiary of Bridgestone Corporation, has received a Gold rating from EcoVadis, the sustainability assessment platform, placing the company among the top five per cent of the 130,000 companies evaluated worldwide across 220 industry sectors.

The result marks a sharp improvement from recent years. The company achieved a Bronze rating two years ago and ranked in the top 15 per cent last year.

“After receiving Bronze just two years ago, this EcoVadis Gold Medal recognises the rapid progress we’ve made on our sustainability journey,” said Jean-Philippe Minet, managing director of Bridgestone Aircraft Tire Europe. “Last year, we were in the top 15 per cent and advancing to the top five per cent this year reflects the collective effort and commitment of the BAE team. This achievement showcases our progress in building a more sustainable commercial aviation sector.”

The 2025 Gold rating follows a year in which the company completed a full carbon footprint assessment covering Scopes 1, 2 and 3, carried out an energy audit and developed a decarbonisation roadmap.

It also reported zero lost-time accidents for a fourth consecutive year and implemented projects aligned with the Bridgestone E8 Commitment, including partnerships supporting sports, charitable activities, cancer-focused organisations and initiatives for underprivileged children.

EcoVadis assesses how organisations integrate sustainability into business and management systems across four pillars: environment, labour and human rights, ethics, and sustainable procurement.

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Nokian Tyres has earned a leadership-tier A- score from CDP for its climate change mitigation efforts for the sixth consecutive year. CDP, a global environmental disclosure non-profit, assesses thousands of companies on their transparency, risk management and tangible actions towards decarbonisation.

An A- rating places Nokian Tyres among the highest performers, reflecting robust ambition, target-setting and operational execution. A prime example of this commitment is the company’s pioneering tyre factory in Romania, which operates as the world’s first full-scale zero-CO₂-emissions production facility. It runs entirely on renewable energy, including wind, hydro, biomass and solar power, and even generates manufacturing steam without fossil fuels.

Supporting these operational milestones, Nokian Tyres has set a long-term goal of achieving net-zero greenhouse gas emissions by 2050. Furthermore, the company’s near-term emission reduction targets have received validation from the Science Based Targets initiative for aligning with the 1.5°C warming limit, underscoring a strategy grounded in contemporary climate science.

Teppo Huovila, Vice President – Quality and Sustainability, Nokian Tyres, said, “Achieving a leadership-level score for the sixth year in a row shows that climate action is deeply embedded in how Nokian Tyres develops its operations and products. We want to deliver solutions that make a real difference, both for the environment and for the drivers who choose our tyres. Our actions for reducing emissions and improving sustainability translate into safer, more efficient and environmentally responsible mobility.”

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Hoosier Racing Tire has appointed a new authorised distributor, Hoosier Tire Western Pennsylvania, to support competitors throughout Western Pennsylvania and Northeastern Ohio. It will cover diverse racing disciplines from asphalt ovals to rally.

The operation is owned and managed by Ryan Hall, whose family business, Big Daddy’s Speed Center, brings over twenty years of racing parts expertise to the role. Meanwhile, Hoosier Tire Mid-Atlantic continues to provide service to customers across Eastern Pennsylvania, Maryland, Delaware and Virginia.

Paul Menting, Vice President – Sales, Hoosier Racing Tire, said, “We’re pleased to welcome Ryan Hall and the Hoosier Tire Western Pennsylvania team as the newest members of our distributor network. Ryan’s long history in the sport, his commitment to local racers, and the reputation Big Daddy’s Speed Center has earned over many years makes this a natural fit for Hoosier.”

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