At the end of the day, the most decisive reason for innovation is that on the one hand the customer wants the best in the shortest amount of time and for the lowest price, and on the other hand the manufacturer wants to deliver the equipment as expected while making a profit. Everyone's inputs grow, and we all expect lower outputs. Both parties have fundamentally one thing in common: they want a line with the best parameters and at a good price. For one, it is budget and for the other, profit.

The path is the goal.

A well-prepared journey will help accomplish the goal. The path begins in the preparation and pricing of the project, in the communication of both parties. In modularity, in unification and standardisation. Also, in the use of the right CAD software, PLM system, linking the standing documentation with electrical documentation, with pneumatic documentation, and with hydraulic diagrams. The interconnectedness of PLM, PDM, CRM and ERP is is a necessary basis for success.

But even in this area, there is no need to go into everything headless and at once. Choosing a path is about carefully considering all the steps in assembling an imaginary puzzle. The trajectory in the imaginary pyramid of success does not have to be universal. It must be clearly defined, measurable and strategically defined and based on the vision of advancing society.

Customising incremental sections of a path creates a standard.

There is a lot of talk about I4.0 at the moment and it is being applied a lot. But are we doing it right? Are we following the right procedure?

It is not enough to deploy smart components and collect data from the line, create trends and statistics. Adding a number of sensors to have an almost perfect overview of what is happening on the line, increasing the level of automation and many marketing messages. Yes, marketing is also needed, but with a clear head, because otherwise it will cost us a lot and it will be disproportionate to the amount invested. Alternatively, the return on investment will be long and uninteresting.

FoIA, our company, significantly presents, holds, and understands areas of I4.0. However, it can also apply it correctly. Apply it so that it meets mutual expectations and ensure return on investment.

At the same time, company FoIA learns how to correctly apply the principles of I5.0. How not to create waste neither solid nor social nor urban nor waste from the process. This topic has its author, it is a new concept with fundamental principles so that with I4.0 we do not forget what we produce.

Innovation

As I mentioned, manufacturers of lines and equipment for the rubber industry are under pressure from customers, investors, the industry in which they operate. They are under pressure from new expectations and trends. The effect of this is that, in principle, the production system of semi-finished products for the production of car tyres has not fundamentally changed in recent years. I am not talking about the materials used. I have been working in this industry for 19 years, moving from mechanical design, electrical construction, project management to managerial functions and up to the level of CTO.

I have seen several devices around the world from reputable manufacturers and during my 19 years of experience, as a FoIA representative, I can thoroughly assess that the Tyre Technology Production line has a very conservative approach to new technologies and to changing the principle of thinking.

This is despite the fact that we are inspired by the industries ahead and around us, which are in the context of a huge trend in robotics and automation from other industries much further.

Finding a few trends in production facilities or smart factories or being proud that “we have put a robot on the line” will not make us an innovator.

When creating lines, experience, references and working applications often play a role, and many other aspects that we do not like to interfere with, we are glad that they exist, that it is possible to rely on them.

As manufacturers of machinery and equipment, in addition to our technical knowledge, we must also involve our imagination for non-traditional solutions and the ability to listen to the needs of the end customer.

It is also necessary to take into account the qualitative indicators of the customer. Such as the rolling resistance coefficient of a tyre or the unevenness of tyre wear. Negative parameters can be removed by the concept and functionality of the production line for semi-finished products. It is not correct if only one side deals with the problem of the common product (tyre).

Innovation is evolution.

The advantage of FoIA is an unbiased but experienced view of current solutions, the current process of creating documentation, the current thinking in creating the concept of the production line. The path is different in thinking, in the way of properly investing time in new solutions, effective deployment of R&D capabilities on a strategic path to achieve the goal.

Changing not only the product but also the product creation process. These two parallel branches are so tied that they both must go together like two skis. If one dodges without the other, you will fall. If they go together, they go together safely, correctly, and quickly.

The strategic principle will bring the benefits you expect.

If, as a manufacturer of production lines and equipment, the costs of creating new lines are constantly rising and you are proud of I4.0, innovation, automation and robotics, I dare to say that you do not have the right strategy.

If you, as a manufacturer of car tyres, have increasing cost of purchasing new lines and increasing financial return from them, increasing cost of operation and maintenance, then you do not have the right strategy.

We at FoIA strive to change the way of thinking, to firmly tie the process to products, to apply new trends and to create innovations so that the development of both parties is sustainable and brings the expected effect.

FolA is open to cooperation with machine and equipment manufacturers as well as tyre manufacturers. We can find the right path to the goal that we can determine together. Our job is to find a solution to your company’s product or process problem.

Every cause has a consequence, and every shortcoming has room for innovation.

It is necessary for us to bring new solutions, new technologies and not be afraid to apply and test them. (TT)

PS: After all, even such a multi extruders line is "only" a multi 3D printer…

Apollo Tyres, one of the leading tyre makers in the country, has expanded its product portfolio with the introduction of the made-in-India for India and the world Apollo Aspire 5 ultra-high performance (UHP) tyre.

Available in 17-inch and above rim size with W/Y speed rating, the company looks to tap into the demand for Uthe HP tyre range, especially in the luxury car segment. The company shared that the UHP tyre has been designed with Dynamic Contour Technology for superior physical and acoustic comfort, and Tri-Flex Compound for high-speed grip and stability.

The electric vehicle-ready Apollo Aspire 5 tyre range has undergone extensively testing across Europe, India, Japan and Korea, and has been tailored to meet the demanding needs from Indian road conditions. Furthermore, the Apollo Aspire 5 will also be introduced in global markets such as Europe and Asia.

Rajesh Dahiya, Vice-President, Commercial (India, SAARC and Southeast Asia), Apollo Tyres, said, “Performance today goes beyond speed; premium car buyers now demand a quieter, more refined driving experience, especially with the rise of electric crossover and luxury SUVs. At Apollo Tyres, we have been preparing for this shift with cutting-edge R&D, global benchmarking and technologies tailored for evolving mobility. Aspire 5 is a testament of our commitment to lead this new era of performance.”

The tyre maker stated that the new range of products have been co-developed with leading OEMs, deep industry insight with real-world consumer feedback.

The Apollo Aspire 5 tyre range offers better control, superior ride comfort and impressively low noise levels. The tyre will be produced at the company’s state-of-the-art plant in Andhra Pradesh.

 The U.S. Tire Manufacturers Association (USTMA) is convening its annual Tire Manufacturing Ambassadors programme this week, sending industry professionals to Capitol Hill to press lawmakers on policies supporting domestic manufacturing, road safety and sector innovation.

The two-day event, running from 24–25 June, brings together representatives from USTMA’s 11 member companies — including engineers, business managers and marketers — to meet with members of Congress and their staff. The discussions are expected to focus on key legislative priorities such as expanding tyre retreading in the U.S., advancing consumer safety initiatives, and passing a congressional resolution in support of National Tire Safety Week.

“The U.S. tyre manufacturing industry is a vibrant engine of innovation, enabling safe and sustainable mobility for consumers and businesses. Our industry is a cornerstone of the nation’s economy, supporting more than 800,000 jobs and keeping up with evolving consumer expectations on reliability, safety and environmental impact,” said Anne Forristall Luke, USTMA president and CEO.

The ambassadors, who live in the same communities where the industry operates, are set to highlight how national legislation impacts local jobs and infrastructure. USTMA members operate 55 manufacturing facilities across 16 states and contribute to a $170.6 billion annual economic footprint, the association said.

The event follows a letter sent by USTMA to Congressional leaders in February outlining the sector’s legislative agenda. The group is advocating for increased investment in tyre innovation, transparency measures for consumers, and job creation through infrastructure and sustainability-focused policies.

“Our Ambassadors represent the manufacturing workers who power the industry every day, and we are honoured by their advocacy for the tyre manufacturing industry and the communities it supports,” Luke added.

The initiative reflects USTMA’s broader push to align policymakers with the industry’s goals of maintaining global competitiveness while securing long-term growth for U.S. manufacturing.

Finnish tyre manufacturer Nokian Tyres has been recognised by TIME Magazine as one of the World’s Most Sustainable Companies 2025, ranking 98th on the prestigious global list of 500 companies demonstrating outstanding environmental and social responsibility.

The second edition of the rankings, compiled by TIME Magazine in collaboration with data firm Statista, evaluated companies based on verified sustainability commitments, including UN Global Compact membership and greenhouse gas emission reduction targets validated by the Science-Based Targets initiative.

Assessment criteria also included performance ratings from respected organisations such as CDP and MSCI, alongside evaluations of sustainable business practices, transparency, and environmental and social stewardship.

Nokian Tyres has positioned itself as a sustainability pioneer within the tyre industry, driving sustainable development both within its operations and throughout its value chain. The company’s environmental leadership dates back three decades, with its Finnish factory becoming the world’s first tyre manufacturing facility to achieve environmental certification in 1995.

“We create tyres that are safe, innovative and sustainable. Nokian Tyres has been a pioneer in sustainability in the tyre industry for over three decades. As early as 1995, our factory in Finland was the first tyre factory in the world to gain an environmental certification. We are proud of our track record and want our sustainability actions to have a meaningful impact. The most recent example of this is our new factory in Romania, the first full-scale zero CO2 emission tyre factory in the world,” said Paolo Pompei, president and chief executive of Nokian Tyres.

The company’s latest sustainability milestone is its new Romanian manufacturing facility, which represents the world’s first full-scale zero CO2 emission tyre factory, demonstrating Nokian Tyres’ continued commitment to environmental innovation in industrial manufacturing.

Chinese state-owned enterprise Sinochem has achieved a significant milestone, with its brand value surpassing 500 billion yuan for the first time, according to rankings released at the 22nd World Brand Conference in Beijing.

The World Brand Lab announced that Sinochem ranked seventh on its annual “China’s 500 Most Valuable Brands” list for 2025, with the company’s brand value climbing from 475.906 billion yuan in 2024 to over 500 billion yuan this year.

This marks the 22nd consecutive year that the Sinochem brand has secured a position on the prestigious ranking. The company’s property development arm, Jinmao, also featured prominently, placing 170th with a brand value of 74.186 billion yuan.

The World Brand Lab’s methodology evaluates brand worth through three key metrics: financial performance, brand strength, and consumer behaviour analysis, employing a “present value of earnings method” for valuation. The ranking is widely regarded as one of the most authoritative assessments in Chinese brand research.

Sinochem’s consistent performance has been particularly notable since 2004 when it first entered the top ten of the annual list. Following the establishment of China National Chemical Corporation on 8 May 2021, the enhanced Sinochem brand has maintained its seventh position for four consecutive years, demonstrating sustained growth in brand value and international market recognition.

The company attributed its success to implementing comprehensive brand management strategies aligned with government directives on brand development. Sinochem stated that it will continue to leverage high-quality brand building and valuable brand assets to strengthen its core functions and competitiveness, supporting the company’s long-term development objectives.

The World Brand Conference, now in its 22nd year, serves as a key platform for evaluating China’s corporate brand landscape and tracking the evolution of the country’s most significant commercial entities.