Nexen Tire’s N’FERA Sport R and N’Blue 4 Season 2 tyres have emerged winners at the 2025 Green Good Design Awards, the eco-focused division of the Good Design Awards, organised by The Chicago Athenaeum and The European Centre for Architecture, Art, Design and Urban Studies. Both the tyres were recognised in the Green Transportation category for their eco-friendly design.

The N’FERA Sport R, a high-performance summer tyre, was praised for its function-driven design that enhances driving performance and user convenience. The tyre features ‘Step Groove’ tread pattern, wherein the groove gradually expands the contact area as the tyre wears, which helps in maintaining the grip even in worn conditions. The circular wear indication in the middle of the tread diminishes over time, signalling that the tyre needs to be changed. To increase grip, the tyre also makes use of a broad contact patch and a high-carbon black compound. To improve stability and responsiveness at high speeds, the inside is constructed with a two-ply polyester framework and a twin steel belt. By avoiding wheel slide, these design elements contribute to steady performance even in high-torque electric vehicles.

Already a recipient of the prestigious Red Dot Design Awards (2022) and the ‘Green Tire’ seal from AutoBild (2023), the N’Blue 4Season 2 was also recognised in the same category for its eco-friendly design, which decreases tread wear, extends replacement cycles and lowers environmental impact. The tyre lasts longer and produces less waste thanks to a new compound that increases wear resistance by almost 30 percent over the previous model, supporting sustainability. Fine sipes are positioned in the middle of the tread blocks to guarantee uniform contact with the road. The outer tread's serrated edges enhance braking on snow, while the centre’s slanted support structure lessens block movement on uneven terrain for a more stable ride during the winter.

Travis Kang, Global CEO of Nexen Tire, said, “This award highlights our commitment to shaping a sustainable mobility environment through design-driven innovation. This accolade confirms our commitment to sustainability and quality. We will continue to strengthen our brand through innovation and responsible management.”

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HS HYOSUNG Group has officially released its inaugural Sustainability Report, marking a significant milestone since the conglomerate’s establishment. The comprehensive document provides a transparent overview of the organisation’s Environmental, Social and Governance management activities, detailing both ongoing initiatives and notable accomplishments across its operations.

The publication consolidates ESG data from the holding entity, HS HYOSUNG Corporation, and extends to major subsidiaries such as HS HYOSUNG USA, Inc., HS HYOSUNG TOYOTA Co., Ltd. and HS HYOSUNG GLOBAL LOGISTICS VINA CO., Ltd. Furthermore, the report incorporates the ESG performance of key affiliates, including HS HYOSUNG ADVANCED MATERIALS Corporation and HS HYOSUNG INFORMATION SYSTEMS Corporation, ensuring a holistic representation of the group’s sustainability efforts.

Central to the report is the introduction of the group’s sustainability vision, ‘Rooted in Value, Growing Together’, which is supported by three strategic pillars: Growth Value, Shared Value and Trusted Value. To guide its strategy, the group synthesised double materiality assessments from various units, identifying five Group-wide priorities: customer satisfaction, occupational health and safety, compliance, eco-friendly portfolio and climate change response. The report systematically details the management frameworks, current progress, key achievements and forward-looking plans for each of these critical areas.

An HS HYOSUNG official said, "Publishing our first Sustainability Report as we celebrate the second anniversary of HS HYOSUNG makes this milestone especially meaningful. Going forward, we will continue to respond proactively to a changing business environment while creating greater value and building stronger trust with our stakeholders."

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Tegeta Green Planet, in collaboration with Shine Energy, recently conducted an environmental awareness session at Edison School ‘Novatsia’, drawing the participation of approximately 60 students. The gathering was designed to illuminate the core tenets of the green economy, renewable energy and circular economic models, aiming to instil a robust sense of environmental stewardship among the younger generation.

The initiative sought to cultivate a collective sense of duty regarding the preservation of natural resources and the urgent challenges posed by climate change. Attendees were briefed on the deployment of modern technologies and innovative strategies to mitigate ecological footprints while also exploring the corporate sector's role in fostering a sustainable future. The discourse underscored that sustainable development transcends mere environmental conservation, integrating economic vitality and social equity.

Tegeta Green Planet’s representatives delved into the specifics of the Extended Producer Responsibility system and the intricacies of managing particular waste streams, alongside the foundational principles of the circular economy. Concurrently, Shine Energy’s team elaborated on the pivotal function of renewable sources in the ongoing energy transition, highlighting the societal and ecological advantages of solar power and other clean energy alternatives. The session was notably enriched by the proactive engagement of 10th-grade students.

These students delivered presentations on Earth Day, tracing its historical origins, its evolution into a global movement and the critical importance of individual action in resource preservation. The dialogue reinforced that every societal member contributes to this balanced vision. Tegeta Green Planet and Shine Energy remain committed to expanding such educational projects across various institutions, viewing them as essential to nurturing an environmental culture and responsible behaviours that are fundamental for the well-being of future generations.

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The U.S. Tire Manufacturers Association (USTMA) has launched National Tire Safety Week 2026, a public education campaign running from 29 June through 4 July. This year’s initiative, themed ‘Driving Safety, Full Circle’, introduces a new storytelling platform called Full Circle, which emphasises the essential role of tyres in everyday American life. The campaign underscores the critical importance of regular tyre maintenance for overall vehicle safety.

To illustrate this message, the association has released Full Circle Moments, a series of short videos depicting common scenarios where tire performance is paramount. The series features five distinct vignettes, including an infant’s secure journey home from the hospital, a parent’s lesson in driving for a teenager, the durability required for a family road trip, the traction needed during a heavy rainstorm and the stopping power necessary for sudden braking. These videos are being distributed via USTMA’s official website and social media channels.

The campaign also provides motorists with a practical maintenance guide, urging them to remember the acronym ‘P.A.R.T.’, which stands for Pressure, Alignment, Rotation and Tread. Drivers are advised to conduct these checks at least monthly and prior to embarking on extended summer road trips. According to the association, investing a few minutes in these simple inspections can significantly reduce the risk of highway incidents.

Furthermore, National Tire Safety Week marks the official launch of the Full Circle digital platform, which is structured around five core pillars: safety, sustainability, innovation, economic impact and advocacy. The site offers evidence-based narratives about the tyre industry’s dedication to reliable mobility and environmental stewardship, including efforts to repurpose tyres. The initiative is supported by all major USTMA member companies, including Bridgestone, Continental, Goodyear, Michelin and several other leading tyre manufacturers.

Anne Forristall Luke, President and CEO, USTMA, said, “Every drive home, every family road trip, every race to an emergency by a first responder happens on tyres. Proper tyre maintenance plays a critical role in safety on the road, and we must all do our part to protect the people and moments we value most. National Tire Safety Week is our reminder that caring for our tyres is simple and essential, and that behind every safe mile is an industry working to make mobility safer, smarter and more dependable.

“Tyres are essential to nearly every part of modern life, yet they’re easy to take for granted. Full Circle embodies the depth of our industry’s commitment to the communities we serve. It’s a story of an industry committed to continuous progress with safety at the forefront, and we’re proud to keep driving it forward.”

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NEXEN TIRE made a prominent appearance at THE TIRE COLOGNE 2026, where it underscored its dedication to the digital evolution of mobility in partnership with the Global Data Service Organisation (GDSO). The company’s presence at the event highlighted its active role within the organisation, a commitment that has been ongoing since January 2024.

As a GDSO member, the tyre manufacturer is contributing to the establishment of unified digital standards that promise to transform tyres into intelligent, data-centric assets over their entire lifespan. The push for standardised and reliable tyre data is expected to foster greater transparency, operational efficiency and novel value creation across the broader mobility sector. This digital infrastructure is designed to enable advanced services, improve vehicle connectivity and bolster road safety while promoting sustainable transportation.

Through its GDSO collaborations with industry partners including Michelin and Devel, NEXEN TIRE is advancing technologies for lifecycle tracking and digital identification. These innovations aim to revolutionise tyre maintenance and management, ultimately benefiting manufacturers, fleet operators, regulators and drivers by creating a more integrated and efficient mobility ecosystem.

Gianluca Lo Vercio, Chief of (EU) Standard & Regulation Unit at NEXEN TIRE and member of the Board of Directors of GDSO, said, "The future of mobility will depend on reliable and standardised data exchange across the entire value chain. Through its active participation in GDSO, NEXEN TIRE is contributing to the development of digital standards that will support greater transparency, efficiency and innovation in the tyre industry and beyond.”

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