Nokian Tyres has introduced a Green Step concept tyre consisting of 93 per cent of the materials either recycled or renewable. The company plans to use 50 per cent of all raw materials to be recycled or renewable in its tyres by 2030. 

Jouko Ilomäki, Development Manager, Nokian Tyres, said, “Drivers are more and more interested in the sustainability of their tires, and this creates demand for us to create tires for these standards. It also puts pressure on the industry to develop more eco-friendly materials, as well as for tire manufacturing technology to adapt to these materials. With a concept tire like the Green Step, we can push the limits. It’s a win-win for all, but especially for the environment.” 

All rubber used in the Green Step concept tyre is natural, and renewable oils such as canola oil is used, the company said a statement. Plasticizer, resin and processing aids are also from renewable resources. Moreover, natural rice husk ash silica works as a primary filler for the tread and sidewall, and renewable cord fiber is used to make the tire more challenging.   

Ilomäki added, “We learned new things with every innovation made for the concept tire. For example, one of the most demanding tasks was to replace the synthetic rubber completely with natural rubber, which we achieved in the end.” 

“We believe that using recycled rubber and especially recycled carbon black will be a future trend in tire manufacturing: by the year 2030, we will have multiple new suppliers and more advanced technology. Also, the demand for raw materials with either recycled or renewed components will increase. We are very happy to be able to corporate so many recycled elements in the Green Step already,” Ilomäki pointed out.   

The Nokian Tyres Green Step is a winter tyre, drivable on snow and ice. Some of the materials used in the concept tyre are familiar from various Nokian Tyres’ previous models. 

Teemu Soini, Senior Manager, Materials Development, Nokian Tyres said, “Even though the process of designing the Nokian Tyres Green Step started about a year ago, it is actually a result of decades of innovation and accumulated expertise on sustainable tire design. Many of the sustainable innovations found in the Green Step are already used in our tires, and regular drivers have been able to benefit from them for years. We made new innovations during the process of designing the Green Step and they will be incorporated in the future tires offered to consumers all around the globe. We wanted to explore the limits of our sustainable innovation capabilities and the result was the Green Step. It is a testament to our ambition and knowhow.” (TT)

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Tegeta Green Planet and Shine Energy, both affiliated with Tegeta Holding, have launched a joint educational initiative to raise environmental awareness and a sense of responsibility among young people. The project addresses modern challenges such as environmental protection and sustainable development.

Company representatives are visiting schools across Tbilisi to hold informational meetings, presentations and workshops. The programme begins with presentations, followed by interactive games and activities designed to help students retain the information. At the end of each session, participants receive symbolic gifts and prizes as motivation.

Tegeta Green Planet focuses on teaching students the principles of specific waste management, including how to properly handle used tyres, batteries and oils. The sessions explain why proper waste management is essential for environmental protection and how it connects to the circular economy. Meanwhile, Shine Energy educates young people on the importance of energy, its everyday use and why developing renewable and sustainable energy resources is crucial.

The initiative is not limited to schools. In the near future, both organisations will expand their efforts to universities, aiming to broaden awareness about environmental protection, waste management and energy efficiency. The ultimate goal is to foster environmentally responsible attitudes among the younger generation, helping build a more sustainable and conscious society.

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Zeon has been recognised as a Supplier Engagement Leader in the 2025 Supplier Engagement Assessment (SEA) conducted by CDP, a United Kingdom-based international environmental nonprofit organisation. This achievement represents the first time the company has received the highest possible rating in this assessment.

The evaluation measures how corporations address climate change within their supply chains, focusing on responses to the CDP Climate Change Questionnaire across five critical areas. These include governance, emissions targets, Scope 3 emissions management, risk management and overall supplier engagement strategies.

Zeon earned the top rating for its efforts to reduce greenhouse gas emissions through supplier collaboration, a group-wide initiative, alongside continuous dialogue maintained via procurement activities. Guided by its philosophy of contributing to planetary preservation and human prosperity, Zeon remains committed to sustainable management. The company reaffirmed that it will continue working with suppliers and other stakeholders to tackle climate change and meet societal expectations.

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German chemical group WACKER has announced a price increase of up to 15 percent for its resins, dispersions and dispersible polymer powders produced at its European and US facilities. The adjustment takes effect on 1 June 2026, or as existing customer contracts permit. The move is designed to allow the company’s Polymers division to maintain high product quality, deliver technological innovations and provide superior customer service and technical support. It will also support investments aimed at securing future growth in key markets.

Rising costs for raw materials and logistics have forced the pricing measure, with the Polymers division being particularly affected. The recent conflict in the Middle East has caused significant disruptions across global commodity markets. As a direct result, prices for energy, raw materials and transportation have climbed sharply.

Despite the increase, WACKER remains focused on sustaining its commitment to customer support and long-term capability. The company underscored that the adjustment is necessary to continue meeting market demands while ensuring operational stability and future-oriented development across its focus markets.

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Pirelli North America has launched its first closed-loop circular recycling initiative, marking a significant step in the company’s broader strategy to increase recycled and bio‑based content in its tyre production. The project has received the Tire Recycling Foundation’s Value Chain Collaboration Award.

The programme recovers scrap tyres generated during Pirelli’s own North American manufacturing process. These materials are sent to Bolder Industries, which applies ISCC PLUS‑certified pyrolysis technology to produce BolderBlack recovered carbon black. Pirelli then reintroduces this material into new tyre production at its North American facilities, partially replacing virgin carbon black. The effort is part of a wider Pirelli plan to expand such industrial ecosystems across the group’s production network, aiming to valorise waste by reintegrating recovered materials into tyre manufacturing.

Beyond the award, the initiative reflects Pirelli’s broader circularity approach, which includes ongoing work to boost recycled and bio‑based material usage. The company targets over 80 percent bio‑based and recycled content in its best‑performing products and forty percent in total production by 2030.

Claudio Zanardo, CEO, Pirelli North America, said, "The Rome plant is one of the most technologically advanced manufacturing facilities in Pirelli. This initiative reflects an approach focused on increasing the use of recovered materials within existing production processes. It is part of a broader effort to gradually integrate raw materials derived from recycled resources into our products while maintaining consistency in performance and quality."

Tony Wibbeler, CEO, Bolder Industries, said, "Our collaboration demonstrates that a traceable, mass-balance approach to tyre-to-tyre circularity is not only achievable, but it's ready to scale inside a premium manufacturing environment, meeting real performance and certification requirements at every step. This is the kind of progress the industry has been working toward for many years."

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