Nokian Tyres will celebrate the 90^th anniversary of its innovation the - winter tyre. The company states it invented the world’s first winter tyre in 1934, and 90 years later it has continued to be the pioneer of safe winter driving. The winter tyre continues to be reinvented to meet the demands of modern drivers and changing conditions.

The company invented the world’s first winter tyre to tackle the harsh Finnish winter. Prior to the invention there were no tyres suitable for winter driving: tyres had a smooth surface and required snow chains on top of them for grip in winter. The winter tyre on the other hand featured a rough tread pattern for grip and traction, and the tread pattern was also designed open enough to clean itself of snow while driving, enabling a safe journey on winter roads.

The world’s first winter tyre Kelirengas, weather tyre, was mostly designed for trucks, and two years later, in 1936, a further improved design specifically for passenger cars, Lumi-Hakkapeliitta, Snow-Hakkapeliitta, were introduced. To meet the demands of slippery roads, caused by the increased number of vehicles and ploughing, Lumi-Hakkapeliitta featured small suction cups to prevent slipping on icy surfaces. Nearly 90-years later, the Nokian Tyres Hakkapeliitta is one of the world’s best-known winter tyre brands.

In the early 1960s, studs were introduced into the design, creating yet another innovation for safe winter driving.

Nokian Tyres states that winter tyre continue to be one of the most important pieces of safety equipment for winter driving is as relevant today as it was 90 years ago. The modern winter tyre features a mix of about 100 different raw materials, roughly three times more than the winter tyre in the 1930’s, including both renewable and recycled raw materials.

Teemu Soini, VP – Innovations and Development, Nokian Tyres said, “The winter tyre taught us that we can ensure safety by keeping ahead of the challenges. As the world keeps on changing, so do the challenges. In these 90 years, the weather conditions have changed, new materials have been innovated, and product development has taken leaps towards creating more and more sustainable tyres.” 

“The two main areas of our innovation and development are safety and sustainability, and especially in winter tyres safety is a priority,” added Soini.

The modern winter tyre relies on decades of product development and innovation work. Continuous testing in real winter conditions for example in Nokian Tyres’ test centre in Finnish Lapland makes sure that the tyres from the inventor of the winter tyre will be able to safeguard drivers in all conditions.

Marko Saari, VP – Product Management, Nokian Tyres said, “Different driving conditions call for different types of winter tyres, as winter conditions vary greatly depending on the area and its climate: in Central Europe, winter has more rain, whereas in Scandinavia roads are covered in snow or ice. That’s why Nokian Tyres tailors its winter tyres according to the conditions of the area they are meant to be driven in.”

In addition to the varying winter driving conditions, development in vehicle technology affects the development of winter tyres.

“For example, tyres for EVs need to carry heavier loads because of the extra weight of the battery and instantly respond to the high-torque power. Our starting point is that all our products make driving safe no matter what car you drive. Testing has remained a key to ensure tyre performance to meet the needs of modern drivers,” says Saari.

At present, Nokian Tyres manufactures winter tyres for the Nordic market and for North America in its factory in Finland, and tyres for Central Europe will be manufactured in its factory in Romania.

Wabash, a leading supplier of connected solutions for the transportation, logistics and distribution industries, has renewed its strategic agreement with the Goodyear Tire & Rubber Company, one of the world’s largest tyre companies.

The agreement is expected to further strengthens Goodyear’s position as the preferred tyre supplier for Wabash's van, tank and platform trailers, and will also provide Wabash customers with full-service tyre management support.

Richard Mansilla, Vice-President, global supply chain at Wabash, said, “We are excited to continue our long-standing relationship with Goodyear. This agreement strengthens our supply chain with a premium brand, enhances customer support and contributes to the continued growth of the Wabash ecosystem. We look forward to building on our shared commitment to industry innovation and exceptional service.”

For over 15 years, Goodyear has been the equipping Wabash with tyres for its trailer product lines.

Joe Burke, Vice-President of Goodyear’s North America Commercial business, said, “Goodyear's collaboration with Wabash underscores our combined focus to deliver high-quality, innovative products and seamless, end-to-end services to van, tank and platform trailer customers. We are excited to continue advancing solutions that enhance the Wabash customer experience and help ensure they carry their cargo with confidence.”

Continental, one of the leading tyre and automotive technology suppliers, has launched its new fuel-efficient, long haul drive tyre – Conti HDL 3 EP - for the United States Market.

The company stated that the new tyre combines high-structure carbon black and silica technology to deliver a well-balanced mix of rolling resistance and durability. It features a polymer matrix-bound silica compound, which enables up to 10 percent better rolling resistance compared to its predecessor and is SmartWay verified for Class 8 long haul tractor trailers.

Shaun Uys, Head of Continental’s Truck Tyre Replacement Business in the US, said, “The Conti HDL 3 EP was purposefully designed with a fleet’s needs in mind – from being built on 3G Casing for maximum retreadability, to its improved rolling resistance and even wear. This premium long-haul tire was designed to help fleets achieve their lowest overall driving cost.”

The Conti HDL 3 EP comes with groove geometry reduces stone retention, and the tyre offers up to 15 percent improved cut and chip resistance, further extending its lifespan.

It is built on Continental 3G Casing that has a 240-245 mm retread width, and features a state-of-the-art belt package that reduces heat, increases durability, and maximises retreadability. It can also be paired with Continental’s ContiConnect Live digital tyre monitoring system.

The tyre will be available for the replacement market in size 295/75R22.5 in load range G, and additional sizes to be introduced by Q1 2025. 

Bridgestone Corporation (Bridgestone), one of the leading trye manufacturers, is all set to supply the Battlax Hypersport S23 tyres as original equipment for the Kawasaki Ninja 1100SX.

The Battlax Hypersport S23 tyres feature a new pattern design, which the company said balances optimal changes in contact patch stiffness with exceptional water drainage properties for riding on wet surfaces. The tyres provide both enhanced grip and handling stability during straight-line riding and at large lean angles.

The Kawasaki Ninja 1100SX offers riding performance and aggressive styling. It is equipped with the KQS (Kawasaki Quick Shifter), a USB Type-C power socket, and a smartphone connectivity function.

The partners have co-developed the tyres through a long-term co-creation development.

Using racing as a ‘mobile laboratory,’ Bridgestone aims to refine technology in extreme conditions, evolving and connecting the innovation to the development of replacement tyres for the future under the concept ‘From Circuit to Street.’

The tyre maker is banking on motorsports activities to continuously evolve its ‘Dan-Totsu’ products and strengthen its global premium niche strategy in the premium motorcycle tyre business.

Hankook Tire has launched the fourth generation Ventus evo, a sporty ultra-high-performance summer tyre for changeable conditions.

Featuring a new mixture developed using artificial intelligence (AI), the tyre provides excellent wet grip and low rolling resistance. The wide drainage grooves work in tandem with the optimised tyre contact area to facilitate good evacuation of water and reduce the risk of aquaplaning, while the extra-rigid sidewalls and tread blocks provide stability during cornering and shorten the dry braking distance by six percent compared to the third-generation tyre. The innovative mixture, on the other hand, ensures low rolling resistance despite the high grip. This reduces fuel consumption and provides a 32 percent increase in mileage compared to the third-generation tyre.

Klaus Krause, Vice President and Head of Europe Technical Centre, Hankook, said, “With the fourth generation of the Ventus evo, we are setting new standards. We decided early on to leverage AI in the development of tyre mixtures and were able to successfully transform the laboratory results into high-quality industrial processes. Today, we’re seeing the benefits of that effort. With its innovative mixture ratio, the Ventus evo overcomes traditional trade-offs, delivering uncompromising excellence in performance, safety and mileage.”

The new Ventus evo and Ventus evo SUV will be available in stores in 58 sizes by this summer, with plans to expand the offering to 94 sizes – from 17 to 23 inches in widths from 205 to 325 in the 65 to 30 series and with speed indexes from V to (Y) – by the end of next year.