Prometeon Tyre Group, a leading company in the development, production and marketing of tyres for the commercial, agricultural and OTR sectors, has launched its first Prometeon-branded Serie 02 tyres in Europe and Turkey, marking the product brand's debut in these regions. This continues the global expansion that began with the Serie 02 line in Egypt. The transition will be gradual, with the new R02 line for regional applications available from October.

The launch introduces the R02 Proway and R02 Proway M1 lines. The M1 variant is specifically engineered for challenging markets like Turkey, where severe temperatures and demanding conditions require tyres with enhanced compounds and reinforced structures. Conversely, the European line is calibrated to deliver an optimal balance of mileage, durability and sustainability for cost-conscious fleets.

Available in sizes 315/70, 315/80 and 295/80, the R02 line benefits from an advanced technological package. This technology was honed through an intensive development programme involving over 6,000 tyres tested across 200 million kilometres in all conditions, refined further by continuous partner feedback.

The new Prometeon Serie 02 tyres show a marked improvement over the previous generation, boasting a 15 percent increase in both mileage and durability, plus a 20 percent gain in sustainability and retreadability. This makes the line an ideal partner for fleets aiming to lower operating costs and prioritise environmental responsibility.

Production will be based at the Group’s modernised Izmit factory in Turkey, a strategic site that also houses a key Research and Development Centre. This facility, the largest of its kind in Turkey, has a massive annual production capacity and a strong export focus. Prometeon has invested over EUR 185 million in the plant, which upholds strong sustainability credentials, holding both ISO 50001 energy certification and ISCC Plus certification for its use of bio-based and circular materials.

Roberto Righi, CEO, Prometeon Tyre Group, said, “The launching of the Prometeon-branded Serie 02 line marks the beginning of a new phase in the history of our company, and this event represents a crucial milestone on the way to launching our brand. In the coming years, the Group will undertake significant investments in both the industrial and commercial areas, with a clear objective: to offer products and services that are increasingly effective in responding to customer needs, according to a full-fledged ‘business partnership’ approach based on mutual trust and respect.”

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The Goodyear Tire & Rubber Company is strategically repositioning its consumer tyre brands across Europe, the Middle East and Africa, establishing Cooper Tires as its dedicated value brand. This portfolio evolution is designed to provide a comprehensive and competitive range of options for every type of driver, from premium to budget-conscious segments.

With a heritage dating back to 1914, Cooper Tires brings over a century of proven reliability and a strong reputation for durable performance in diverse driving conditions. This established trust makes Cooper ideally suited for its expanded role. The strategic shift allows Goodyear to better align each of its brands with their core strengths, ensuring customers receive performance-driven solutions without compromise.

This move is a key part of Goodyear’s long-term growth plan, reinforcing its commitment to innovation and leveraging the power of its trusted brands for its distributor and retailer network.

Jan-Piet van Kesteren, Managing Director EMEA & Chief Sales Officer EMEA Consumer, said, "Cooper Tires has long been known for its strength in the 4x4 and off-road segments in EMEA, and we’re excited to build on that foundation. We are amplifying that success by offering Cooper customers a distinctive value proposition in EMEA, combining heritage, durability, and a renewed focus on market-specific needs. Our portfolio is built on proven performance. With Goodyear prominent in the premium space and Cooper Tires continuing to demonstrate consistent quality and durability, we are confident in our ability to deliver the right products, at the right time, to the right markets across our region.”

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In observance of World Manufacturing Day, JK Tyre & Industries Ltd. has reaffirmed its position as a benchmark-setter in the global manufacturing sector, distinguished by its unwavering commitment to safety, sustainability and process innovation. The company’s foundational ‘Safety First’ principle has been validated through the attainment of the highest Five-Star Safety Rating from the British Safety Council for its entire manufacturing footprint across India and Mexico. This consistent performance led to every one of its manufacturing plants receiving the esteemed Sword of Honour, a testament to its world-class health and safety standards and profound dedication to employee welfare.

Environmental leadership is another cornerstone of JK Tyre’s operations. Its Chennai and Mysuru facilities have been honoured with the Globe of Honour, underscoring exceptional environmental management and a culture of continuous improvement in sustainable practices. Pioneering transparency in the industry, JK Tyre became the first Indian tyre manufacturer to publish Environmental Product Declarations for key products. These independently verified reports provide clear data on environmental impact throughout the product lifecycle, empowering customers with the information needed for sustainable purchasing decisions.

Guiding its long-term ecological strategy, JK Tyre, driven by its validated Science-Based Targets Initiative (SBTi), has committed to halve its carbon intensity by 2030 and achieve carbon neutrality by 2050. The company’s Chennai plant further exemplifies this commitment through its ISCC Plus certification, which verifies the use of traceable, renewable and recycled materials, thereby advancing circular economy principles.

Underpinning all these achievements is JK Tyre’s integrated ‘5P Strategy’, which harmonises People, Product, Process, Planet and Profit. This holistic framework ensures that the company continues to drive technological advancement and operational excellence. On World Manufacturing Day, JK Tyre stands as a trusted leader, seamlessly integrating responsible manufacturing with the future of mobility.

Dr Raghupati Singhania, Chairman & Managing Director, JK Tyre & Industries Ltd, said, “Our founding values of safety, sustainability and care drive every decision we make. The recognition by the British Safety Council and our global certifications stands as testament of our dedication to excellence and our responsibility to people, our planet and progress. As JK Tyre grows globally, we set benchmarks for the entire manufacturing sector.”

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The Vredestein Quatrac tyre has been named the top-performing all-season tyre by Germany's leading automotive publication Auto Bild Allrad. The tyre received the highest possible rating of ‘Exemplary’ after a rigorous group test against ten major competitors.

The assessment, conducted on a Volkswagen T-Roc fitted with tyres in the common 215/55 R17 size, evaluated performance across dry, wet and snowy terrains. Testing took place at specialised facilities in Germany and New Zealand, the latter chosen to replicate demanding European winter conditions. The Vredestein Quatrac demonstrated exceptional all-round capability, being praised for its balanced and secure handling on every surface.

Its performance was notably dominant in critical safety areas. The tyre achieved first place in both wet braking and snow grip and braking tests. Reviewers also highlighted its resistance to aquaplaning, confirming its reliability in heavy rain. Beyond traction, the Quatrac proved to be a quiet tyre, recording low noise levels that underscore its suitability for electric vehicles, where cabin quietness is paramount.

This latest victory continues a winning streak for the Vredestein brand, which also secured first place in the same publication's test the previous year. As part of Apollo Tyres Ltd, Vredestein has a long history in the all-season segment, dating back to the 1990s, and now offers the most extensive range of all-season products on the market. The Quatrac line includes both standard and high-performance variants, such as the Quatrac Pro+, and is engineered to provide safe braking and stability in all conditions. All tyres in the portfolio are designed to be compatible with modern hybrid and all-electric vehicles.

Daniele Lorenzetti, Chief Technology Officer, Apollo Tyres Ltd, said, “The Quatrac has shown once again that it is the leader in the all-season segment, thanks to superior dynamic capabilities and technical features that make for a safe and enjoyable drive, year-round. As a pioneer of the all-season category, we are continuing to invest in research and development to maintain our leadership position, and we are already looking ahead to the launch of a significant new Vredestein product in this space next year.”

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In a significant development for its brand visibility, Apollo Tyres has launched its logo on the jerseys of the Indian men’s cricket team. This unveiling occurred in Ahmedabad just before the start of the opening Test match against the West Indies, formally activating a major three-year strategic partnership with the Board of Control for Cricket in India (BCCI).

This prominent placement on the men's jersey follows the logo's recent debut on the sleeves of the women's national team during their encounter with Sri Lanka in Guwahati. Together, these events mark a pivotal corporate milestone, integrating the Apollo Tyres brand directly with the country's most beloved sport.

Cricket is widely regarded as the nation's passion, and Apollo Tyres frames its involvement as a profound commitment to celebrating this shared cultural fervour. The company characterises the partnership as more than a commercial strategy; it is an expression of national pride and a dedicated effort to bolster the sport's vibrant ecosystem. By aligning with both the men's and women's national teams, Apollo Tyres aims to support athletic talent and contribute to India's dynamic cricketing culture. The brand now looks ahead to a collaborative journey, anticipating a future filled with shared triumphs and inspirational performances on the global stage.

Neeraj Kanwar, Vice Chairman and Managing Director, Apollo Tyres Ltd, said, “Our logo appearing on the Indian cricket teams’ jersey is a moment of great honour for us. Cricket unites the nation like no other sport, and through this association, we aim to go the distance with the teams and their supporters, embodying the spirit of determination, resilience and excellence.”

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