Prometeon Tyre Group, a leading company in the development, production and marketing of tyres for the commercial, agricultural and OTR sectors, has launched its first Prometeon-branded Serie 02 tyres in Europe and Turkey, marking the product brand's debut in these regions. This continues the global expansion that began with the Serie 02 line in Egypt. The transition will be gradual, with the new R02 line for regional applications available from October.

The launch introduces the R02 Proway and R02 Proway M1 lines. The M1 variant is specifically engineered for challenging markets like Turkey, where severe temperatures and demanding conditions require tyres with enhanced compounds and reinforced structures. Conversely, the European line is calibrated to deliver an optimal balance of mileage, durability and sustainability for cost-conscious fleets.

Available in sizes 315/70, 315/80 and 295/80, the R02 line benefits from an advanced technological package. This technology was honed through an intensive development programme involving over 6,000 tyres tested across 200 million kilometres in all conditions, refined further by continuous partner feedback.

The new Prometeon Serie 02 tyres show a marked improvement over the previous generation, boasting a 15 percent increase in both mileage and durability, plus a 20 percent gain in sustainability and retreadability. This makes the line an ideal partner for fleets aiming to lower operating costs and prioritise environmental responsibility.

Production will be based at the Group’s modernised Izmit factory in Turkey, a strategic site that also houses a key Research and Development Centre. This facility, the largest of its kind in Turkey, has a massive annual production capacity and a strong export focus. Prometeon has invested over EUR 185 million in the plant, which upholds strong sustainability credentials, holding both ISO 50001 energy certification and ISCC Plus certification for its use of bio-based and circular materials.

Roberto Righi, CEO, Prometeon Tyre Group, said, “The launching of the Prometeon-branded Serie 02 line marks the beginning of a new phase in the history of our company, and this event represents a crucial milestone on the way to launching our brand. In the coming years, the Group will undertake significant investments in both the industrial and commercial areas, with a clear objective: to offer products and services that are increasingly effective in responding to customer needs, according to a full-fledged ‘business partnership’ approach based on mutual trust and respect.”

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Kumho Tire Co., Ltd. said it achieved a series of strong results in ESG evaluations in 2025, reflecting progress in sustainability, governance and risk management.

The company received a Gold medal for the second consecutive year from EcoVadis, which assesses corporate sustainability performance across environment, labour and human rights, ethics and sustainable procurement. In 2024, Kumho Tire ranked in the top 5 per cent of about 150,000 companies assessed globally. In 2025, its scores improved notably in labour and human rights and ethics, supported by stronger ethical management systems and an expanded data management scope.

Kumho Tire also secured an overall A rating in the 2025 ESG assessment by the Korea ESG Standards Institute. The company said it improved by one grade year on year after strengthening management practices, including building a human rights management framework, setting employee diversity targets, increasing information security investment and introducing board evaluations.

The company has participated in the Carbon Disclosure Project since 2022 and in 2025 received an A- rating for water security, recognising its water management capabilities. It was also placed on the highest A List in the Supplier Engagement Assessment, citing progress in climate change response and ESG management across the supply chain.

Kumho Tire has maintained an AA rating in ESG assessments by MSCI since 2022 and was included as a Yearbook member in S&P Global’s Corporate Sustainability Assessment, ranking within the top 15 per cent of the auto components sector. It was also recognised at the 2025 Korea Sustainability Conference, organised by the Korean Standards Association, ranking first for a third consecutive year in the tyre category of the Korean Sustainability Index. Its sustainability report was selected as an outstanding report for a second consecutive year in the manufacturing category of the Korean Readers’ Choice Awards.

Jung Il-taek, chief executive of Kumho Tire, said: “Kumho Tire manages issue-specific goals and initiatives in an integrated manner under its ESG management strategy. We will continue to strengthen and embed ESG management to build a solid foundation for sustainable growth and to develop into a global brand with credibility and authenticity.”

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Kumho Tire Co., Ltd. said it signed a partnership agreement late last year with UK-based driving simulator specialist Ansible Motion to develop next-generation digital tyres.

The agreement was confirmed on 5 January. The signing ceremony was attended by Kim Young-jin, executive vice-president and head of research and development at Kumho Tire, and Dan Clark, chief executive of Ansible Motion, along with other representatives from both companies.

The partnership is being pursued under the slogan “Kumho Tire with Ansible Motion: Driving the Future with Digital Tires”. The two companies agreed to collaborate on enhancing tyre performance validation systems using advanced digital simulation technology, with a focus on improving competitiveness in tyres for electric vehicles and high-performance cars.

Ansible Motion provides driving simulator technology designed to replicate real-world road conditions with high precision. Its systems allow vehicle dynamics, driving safety and ride comfort to be assessed in a virtual environment.

Kumho Tire said it expects the introduction of Ansible Motion’s latest driving simulator into its research and development processes to reduce the time and cost associated with vehicle testing and prototype production. The company also aims to enable more accurate and efficient performance verification from the early stages of development and to strengthen its digital-based R&D capabilities in response to changes in the mobility sector.

Kim said: “Cooperation with Ansible Motion will serve as an opportunity for Kumho Tire to take a significant step forward in transforming its research and development paradigm towards a digital focus. By actively utilising advanced simulation technology, we will introduce high-performance, high value-added products optimised for the future mobility environment and continue to strengthen our competitiveness in global markets.”

Clark said: “Our collaboration with Kumho Tire will be an important example of how driving simulation technology can accelerate innovation in the tyre industry. We look forward to contributing to the advancement of the global mobility industry through the technical synergy between our two companies.”

The partnership forms part of Kumho Tire’s wider digital transformation and sustainable technology strategy. The company plans to apply advanced driving simulation tools across its R&D processes to improve development efficiency and precision, with the aim of accelerating digital tyre development for electric and high-performance vehicles.

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Bridgestone Aircraft Tire Europe, a subsidiary of Bridgestone Corporation, has received a Gold rating from EcoVadis, the sustainability assessment platform, placing the company among the top five per cent of the 130,000 companies evaluated worldwide across 220 industry sectors.

The result marks a sharp improvement from recent years. The company achieved a Bronze rating two years ago and ranked in the top 15 per cent last year.

“After receiving Bronze just two years ago, this EcoVadis Gold Medal recognises the rapid progress we’ve made on our sustainability journey,” said Jean-Philippe Minet, managing director of Bridgestone Aircraft Tire Europe. “Last year, we were in the top 15 per cent and advancing to the top five per cent this year reflects the collective effort and commitment of the BAE team. This achievement showcases our progress in building a more sustainable commercial aviation sector.”

The 2025 Gold rating follows a year in which the company completed a full carbon footprint assessment covering Scopes 1, 2 and 3, carried out an energy audit and developed a decarbonisation roadmap.

It also reported zero lost-time accidents for a fourth consecutive year and implemented projects aligned with the Bridgestone E8 Commitment, including partnerships supporting sports, charitable activities, cancer-focused organisations and initiatives for underprivileged children.

EcoVadis assesses how organisations integrate sustainability into business and management systems across four pillars: environment, labour and human rights, ethics, and sustainable procurement.

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Nokian Tyres has earned a leadership-tier A- score from CDP for its climate change mitigation efforts for the sixth consecutive year. CDP, a global environmental disclosure non-profit, assesses thousands of companies on their transparency, risk management and tangible actions towards decarbonisation.

An A- rating places Nokian Tyres among the highest performers, reflecting robust ambition, target-setting and operational execution. A prime example of this commitment is the company’s pioneering tyre factory in Romania, which operates as the world’s first full-scale zero-CO₂-emissions production facility. It runs entirely on renewable energy, including wind, hydro, biomass and solar power, and even generates manufacturing steam without fossil fuels.

Supporting these operational milestones, Nokian Tyres has set a long-term goal of achieving net-zero greenhouse gas emissions by 2050. Furthermore, the company’s near-term emission reduction targets have received validation from the Science Based Targets initiative for aligning with the 1.5°C warming limit, underscoring a strategy grounded in contemporary climate science.

Teppo Huovila, Vice President – Quality and Sustainability, Nokian Tyres, said, “Achieving a leadership-level score for the sixth year in a row shows that climate action is deeply embedded in how Nokian Tyres develops its operations and products. We want to deliver solutions that make a real difference, both for the environment and for the drivers who choose our tyres. Our actions for reducing emissions and improving sustainability translate into safer, more efficient and environmentally responsible mobility.”

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