India is also getting a rousing applause for its efforts to contain the coronavirus pandemic. Given the population load and weak public health infrastructure, it was feared that the pandemic might result in high levels of casualties or morbidities. A sustained sensitization programme coupled with the selfless services of thousands of corona warriors, has managed to keep the casualties low in India when measured in the context of its population.

However, this piece is not about waxing eloquent on the revival of the Indian economy or how we have taken the challenge of Coronavirus pandemic head-on or the way we have set a global benchmark in coming out with vaccines with single minded focus.

In fact, it is about our continued apathy to deal with another, and no less detrimental, challenge that has been rearing its head for years on end. Yes it’s about India’s poor track record of road safety where India continues to have the dubious distinction of largest number of road fatalities in the world. So much so that even during the April- June’20 period when a lockdown was imposed across the country, India lost as many as 20732 precious lives in road crashes.

Two recent pieces of news have been especially troubling. The number of fatalities due to collisions with parked vehicles on roads has more than doubled in the past three years. From 2317 such fatalities in 2017, the number has gone up to 5086 in 2020.

The use of retro reflective tapes on all commercial and transport vehicles is mandatory to obtain fitness certificate as per Motor Vehicle rules. However, leave alone cautionary signs to alert other drivers about parked or punctured vehicles, several parked trucks do not even have retro reflective tapes making stranded vehicles in the middle of the road a huge safety hazard especially at night.

Similarly, the usage of high beam continues to be very common in India. The purpose of the high beam is to provide a clear view to the driver at places where there is no immediate source of light. Under normal driving conditions low beams perfectly serve the purpose. However, as shown by a survey, as many as 74% drivers do not care if they are using dippers correctly. The other person can be blinded (for a few seconds) from direct exposure to a high beam or the glare in the rear-view mirror.

I would strongly urge the readers to visit #DimTheLights campaign being run by Apollo Tyres, an ATMA member. The campaign hopes to reduce the danger of accidents by encouraging drivers to use the high beams on their cars responsibly.

Generally, there is an attempt on the part of the Governments to soft pedal the uncomfortable data. However, that doesn’t seem to be the case here and the Government plans to take road safety in a mission mode.

Speaking at the National Road Safety Council meeting in January this year, Hon’ble Minister for Road Transport and Highways Nitin Gadkari minced no words when he stated “ Please publish all data on road deaths every month. Let everyone get exposed how they have failed. Let people pull us up, question us about failures and then only everyone will work… This is one area where we need immediate action. We can’t wait”.

The action is evident. For the first time, the National Highways Authority of India has promulgated a policy of heavy fines on contractors for accidents and deaths caused by structural defects in design, construction or maintenance of the stretches maintained by them. Such agencies will also not be allowed to bid for any NH project for three years.

Deaths due to Coronavirus are estimated at 1.5 lakh in the last one year in India. That’s roughly equal to road fatalities in road crashes year after year.

India has launched vaccination against Coronavirus in double quick time. Similar zeal is required to tackle the issue of road safety on a war footing. Would 2021 be different?

Bridgestone will supply tailored-made tyres for Lamborghini’s Huracán STO, which will be launched in 2021.

Bridgestone ensured the high-performance tyre can maximise the Huracán STO’s traction, handling, control, and extreme overall performance.

Key to the tyre’s success in maximising the super sports car’s performance is the combination of pattern and cavity design. The Potenza tyres apply an asymmetric tread design for enhanced steering response and cornering stability, and an internal crown structure that distributes footprint pressure evenly when cornering.

As well as the road-focused, custom-developed Potenza fitment, Bridgestone will also be providing a track-oriented, road-homologated version of the tyre that applies “race” technologies to maximise the vehicle’s track performance, especially in dry conditions.

Steven De Bock, VP Consumer Replacement and OE at Bridgestone EMIA, said, “It’s been a pleasure for our team to work so closely with Lamborghini for the first time, and on such an exciting project. The Huracán STO is an incredible piece of engineering that deserves a custom tyre that can fulfill its full potential. I can proudly say that Bridgestone has delivered such a high-performance tyre. It has been fantastic for the team to have worked on a project that is at the forefront of technology in so many ways.”

Hankook, one of the major global tyre brands, has started testing and development operations at its new ultra modern facility in Spain.

The testing facility has been set up on the premises of the Applus+ IDIADA Group and can also cater to European premium car manufacturers that have their own demanding tyre tests. The facility is completely automated and will host a 20-member team from the Spanish testing centre, which is affiliated to the Hankook Europe Technical Centre.

Klaus Krause, Head of European Research and Development Centre, said, "With the further expansion of our testing capacities in Spain, we are reaching the next level together with our local partner Applus+ IDIADA."

He also added, "We are confident that the newly installed testing facilities in particular will significantly improve our efforts to provide the best tyre testing conditions and services to our employees and customers. In addition, we will also be able to conduct significantly more tests on site." (TT)

ASCENSO introduced a construction tyre - BLB 730- which is used for boom lift vehicles used in construction and other industries. It comes with several features that cater to the unique needs of aerial lifting equipment.

The BLB 730 tyre is available in different sizes to fit various boom lift vehicles. This range of sizes provides versatility and compatibility with different types of aerial lift work platforms.

“ASCENSO's BLB 730 tyre is a significant advancement in specialised equipment for the construction industry. It focuses on load capacity, stability, traction, and durability to improve the performance and safety of boom lift vehicles. Whether working at heights or manoeuvring on tough terrains, this tyre offers reliability and durability for efficient operations,” said the company in a statement.

The BLB 730 tyre is built to handle heavy loads and stabilise boom lift vehicles. It has solid lugs and a more extended shoulder design, which ensures good traction and prevents slipping during operation. This is important for safely carrying heavy weights at high elevations. ASCENSO has used a special rubber compound in making the BLB 730 tyre, making it durable and long-lasting, resulting in less downtime and more productivity on construction sites.

To make the tyre even better, the company has optimised its inner volume to reduce tyre fill consumption, reducing the risk of tyre punctures, minimising the need for maintenance, and keep the vehicles running smoothly.

Falken Tyre Europe is an official IHF Men's World Championship 2023 partner for the upcoming tournament, the company has announced. The tournament is taking place at nine venues in Sweden and Poland from 11-29 January, 2023. Falken Tyre claims that the partnership was organised by the sports marketing agency SPORTFIVE. SPORTFIVE is responsible for exclusive marketing and media rights for all IHF World Championships until 2031.

Falken Tyre claims that this is its second agreement with the International Handball Federation. In addition to title and logo rights (Official IHF Men's World Championship 2023 Partner), the company has also secured advertising rights, including the Falken logo in each goal and centre circle of the courts, as well as the presence of Falken branding in the official tournament social media communications and print materials. According to Falken Tyre, this is complemented by 30-second video ads that will be shown on the big screens in the nine sports halls before the start of each match and at half-time.

Sharing his views, Robert Müller von Vultejus, Chief Growth Officer at SPORTFIVE, said, “With Falken, the IHF World Handball Championships have secured a great partner who is positioned with far-reaching influence in the relevant core markets. We are delighted to have been able to bring two global partners together for one of the most exciting sporting events of next year.”

Markus Bögner, COO and President of Falken Tyre Europe GmbH, explained, “Handball isn’t just of great importance in Europe, but all over the world, which has led us to partake in this top-level tournament once again. The fact that the international tournament is taking place in countries that are among our core markets is another great reason for our involvement. We can also look back on a long partnership with our colleagues at SPORTFIVE, who always offers us excellent opportunities that are an excellent fit for the Falken brand, which stands for enthusiasm, performance and achievement.”