Second-Generation Laufenn X FIT AT2 All-Terrain Tyre Launched In US

Second-Generation Laufenn X FIT AT2 All-Terrain Tyre Launched In US

Hankook Tire has introduced the Laufenn X FIT AT2, a new addition to its all-terrain tyre lineup aimed at drivers who require durability and adaptability without compromising on everyday driving comfort. Positioned as an affordable option, this tyre is engineered to handle a mix of on-road and off-road conditions while delivering long-lasting value.

Building upon the foundation of its predecessor, the X FIT AT2 brings several performance upgrades. It features enhanced traction across varied landscapes, a 15 percent improvement in tread longevity and reliable handling in different weather conditions. The tyre is designed to fit a broad spectrum of light trucks and SUVs, with availability ranging from 15 to 22 inches to accommodate popular vehicle models in the market.

This launch reflects Laufenn’s ongoing strategy to diversify its offerings as it strengthens its presence in over 100 countries. Since its introduction in Europe, the brand has consistently expanded its range for both passenger vehicles and commercial applications, responding to shifting consumer needs. The X FIT AT2 reinforces this direction by providing a balance of rugged capability and composed road manners for those who frequently transition between highways and rougher terrain.

Engineered for resilience, the tyre incorporates a reinforced structure, including select sizes with three-ply sidewalls to resist cuts and impacts. Its tread design features directional and lateral grooves that enhance water dispersion and grip on slippery or loose surfaces. Additional protective elements such as offset shoulder blocks and rim guards help shield against debris and curb damage. A two-step deep sipe pattern promotes uniform wear, contributing to extended usability.

Certified with the Three-Peak Mountain Snowflake symbol, the X FIT AT2 offers dependable performance in dry, wet and snowy winter conditions. It comes with warranty coverage tailored to its sizing, offering 60,000 miles for P-metric versions and 50,000 miles for LT-metric options. With this release, Laufenn continues to round out its portfolio alongside existing lines such as the S FIT, G FIT and I FIT series.

KC Jensen, Vice President – U.S. Passenger Car and Light Truck Sales, Hankook Tire America Corp, said, “The X FIT AT2 represents the next step forward for the Laufenn brand as we continue to deliver practical, dependable solutions for everyday drivers who also want the freedom to explore off-road. Building on the success of the original X FIT AT, this second-generation tyre offers a stronger blend of durability, versatility and everyday comfort at an accessible value.”

ZC Rubber Displays Mining Tyre Portfolio At Mining Indonesia 2026

ZC Rubber Displays Mining Tyre Portfolio At Mining Indonesia 2026

ZC Rubber showcased an extensive range of mining tyre solutions at the recently concluded Mining Indonesia 2026, highlighting key sizes such as 27.00R49, 24.00R35, 29.5R25 and 12.00R24 across its brand portfolio. The display featured over 10 specialised products designed for rigid dump trucks, articulated dump trucks, wide-body mining dump trucks and haulage trucks used in surface mines, underground operations and transportation.

The company’s decades of mining sector experience, product quality reputation and deep understanding of diverse equipment and harsh operating conditions drew significant attention from industry professionals throughout the exhibition. A standout exhibit was a field-proven 29.5R25 TUL400 tyre, its tread nearly worn smooth after extensive service on an articulated dump truck at an Indonesian nickel mine. It had accumulated over 3,000 operating hours without any quality-related issues, with the mine operator reporting field performance comparable to leading international brands.

The booth also presented 14.00R25, 16.00R25 and 23.5-25 TBR and loader tyres produced by MTI, ZC Rubber’s Indonesian subsidiary. This growing range of locally manufactured products underscores the company’s ongoing localization efforts and its capacity to serve regional markets more efficiently.

As ZC Rubber continues expanding global production capabilities, it will further reinforce its speciality tyre portfolio and uphold rigorous quality standards to better serve customers worldwide. Through sustained innovation and international collaboration, the company remains dedicated to providing reliable, one-stop specialty tyre solutions for demanding applications.

Giti Tire Leverages ASEAN Hyundai Cup 2026 To Drive Fan Engagement Across Southeast Asia

Giti Tire Leverages ASEAN Hyundai Cup 2026 To Drive Fan Engagement Across Southeast Asia

Giti Tire deepened its engagement with football supporters across Southeast Asia by serving as an Official Supporter of the ASEAN Hyundai Cup 2026. The company brought its brand directly to fans through match-day activations staged in Vietnam, Thailand, Singapore and Malaysia, using the tournament as a platform to move beyond conventional sponsorship visibility.

Under the banner ‘Engineered for Every Journey’, Giti created stadium experiences that invited supporters to actively participate in the campaign. These included branded touchpoints, interactive fan activities and the Giti Match Day Photo Contest, all designed to channel the energy of Southeast Asian football into the brand’s promise. The strategy emphasised participation, user-generated content and shareable moments rather than passive logo exposure.

The tournament itself demonstrated the scale of regional football passion. Across 28 matches, including two play-offs, stadium attendance totalled 365,949. Digital reach proved equally significant, with ASEAN United FC’s social channels generating roughly 914.3 million video views, supported by country-specific content for Vietnam, Indonesia, Thailand and Malaysia. More than 11 million live views were recorded on ASEAN United FC’s YouTube and Facebook channels for audiences outside ASEAN, China and Korea. The final in Vietnam, where the host nation lifted the trophy, drew 37.6 million viewers on VTV6, including 32.7 million live.

For Giti, the combination of stadium attendance, digital engagement and broadcast reach offered multiple avenues to connect with football audiences. The campaign also linked football’s demands for confidence and performance under pressure with the reliability drivers expect from tires engineered for varied journeys and conditions. By pairing a major regional platform with locally relevant activations, Giti communicated its positioning in an environment already charged with passion and engagement.

Michelin Issues Autumn Motorcycle Tyre Guidance As Conditions Shift

Michelin Issues Autumn Motorcycle Tyre Guidance As Conditions Shift

Michelin has issued guidance for motorcyclists as autumn brings cooler starts and slicker roads, with the tyre maker urging riders to adapt both their machines and their habits to the shifting season. Sabrina Sabel, a product technician for motorcycle tyres at Michelin and a seasoned racing rider, outlined measures covering pressure checks, compound behaviour, tread design and off-season storage.

Falling temperatures and unpredictable surfaces alter how a bike responds, making the tyre’s rubber blend and groove pattern central to preserving grip and stability. According to Michelin, riders should verify tyre pressures on a regular basis and adhere strictly to the figures supplied by the motorcycle manufacturer, particularly before any extended journey.


Sabrina Sabel, Product Technician for motorcycle tyres at Michelin

Modern touring rubber is generally formulated to deliver dependable grip from the outset, so deliberately warming tyres is unnecessary for most riders in ordinary autumn conditions. Compounds rich in silica help a tyre generate traction quickly when temperatures drop while also aiding performance on wet asphalt. Sabel noted that she rides gently for the opening kilometres, letting the tyres warm evenly through smooth braking and acceleration with the bike held upright, avoiding undue stress on the rubber.

Cold grip refers to a tyre’s capacity to hold the road at lower temperatures, a quality shaped by its compound, which may combine silica with other ingredients to balance traction, longevity and wet-weather ability. Touring tyres typically cover a wide operating range, whereas sport tyres favour higher-temperature performance, meaning riders should consider their fitted rubber and temper their style accordingly on chilly days.

Wet conditions make tread design vital for keeping rubber in contact with the road. Grooves and channels clear water from the contact patch, so adequate tread depth matters as seasons shift. Michelin’s Road 6 employs Water-Evergrip Technology, whose progressively opening sipes maintain water evacuation as the tyre wears, supporting consistent wet performance. The M+S marking indicates mud and snow suitability, relevant for adventure riders in mountainous regions; the Anakee Adventure 2’s pattern displaces mud and water while aiding braking and cornering feedback. The best choice depends on the bike, riding style, routes and personal preference.

For those storing a motorcycle, tyre care continues after the riding season ends. Michelin advises checking pressures before storage, periodically shifting the bike to prevent prolonged pressure on one section, and keeping tyres in a cool, dry, well-ventilated place away from sunlight, UV light, heat and chemicals such as petrol and solvents. For extended storage, manufacturer guidance on pressures and positioning should always be followed.

ARLANXEO's Changzhou Facility Hits One-Million-Tonne EPDM Milestone

ARLANXEO's Changzhou Facility Hits One-Million-Tonne EPDM Milestone

ARLANXEO’s Changzhou EPDM facility in China has reached a cumulative production milestone of surpassing the one-million-tonne mark. The plant began operations in 2015 with a nameplate capacity of 160,000 metric tonnes per year and has steadily enhanced its manufacturing capabilities to serve evolving demand in the automotive, construction, infrastructure and industrial sectors.

The achievement stems from employee dedication and expertise, alongside the trust of customers and partners, and underscores ARLANXEO’s commitment to supplying high-quality Keltan EPDM solutions throughout China, Asia and globally. The company expressed appreciation to all contributors and said it looks forward to building on this foundation to create further value for customers and partners in the years ahead.