Six currencies, with an estimated population of 184 million - the East African community exists around the Great Lakes Region. “The Cradle of Mankind” is what it is called. This region lies in the heart of Africa and is home to both flora and fauna as it may have existed in the primordial times, undisturbed – SMART.

Mobility has changed considerably in this region by the way the tyres here have found their way into this market. In 1998, Truck Tubeless Tyre Conversions began in Kenya and quickly spread out to the neighboring regions. Presently 95% of the tyres found in fleets are tubeless and there is 100% conversion rate on Passenger and 4x4 range of vehicles. It was the SMART thing to do. The millennium saw an influx of Fleet Management softwares, Tyre Management Contracts, with the help of Budini Tyre Management Software. Unprecedented tyre training, growing investments in tyre machinery, tools and accessories investments. Technology and processes peaked and the bubble burst.

On the tyre spectrum 12.00R20, which was the predominant tyre size, was replaced by the low profile 315/80R22.5 (not the 13R22.5) which continues to hog 60% of the truck tyre market. The 8.25R16 was replaced by the 265/70R19.5 and 295/80R22.5 (together with 12R22.5) replaced 11.00R20. On the tyre spectrum and front we were ahead of developed, space (nuclear) age countries like India and the Gulf where tubeless conversions were less and the predominant sizes remained to be 10.00R20 and 12.00R24 respectively.

Tubeless rims became the order of the day and even when Trilex Split rims (80 years technology) are still in use in the Gulf. For a market that churns out approximately 600,000 trucks tyre casings per year, tyre retreading is the environmentally SMART thing to do. The cold procured tread process replaced the hot casing damaging process.  East Africa has not been left  SMARTing in this field either.

What went wrong:

1.  Intelligent Organisations. Any intelligent system must be data-driven

The primary objective of any successful organisation is to analyse large pools of data accumulated over long periods of time in their areas of operations (This includes transporters, tyre importers and distributors and tyre manufacturers). Increasingly organisational decisions are NOT taken by managers’ intuition and common sense but algorithms and data derived electronically from recording of our interactions and experiences with customers. Selling tyres has ceased to be a contact sport it has degenerated in some quarters into a Nintendo like encounter.

Intelligent organisations normally SCALE (Sense, Comprehend, Act, Learn and Explain) their environment with managers/ owners / directors ceding authority over certain decisions while acquiring new capabilities and roles for themselves. As conjoined twins, SMART (Specific, Measurable, Achievable, Realistic, Timely) and SCALE goals must be matched.

Let me give illustration with a story. In Africa we love to do so. Reader’s discretion is advised!

A (SMART) priest arrived late at the foot of Mt. Kilimanjaro, Africa’s tallest mountain, for a climbing expedition the following day. Exhausted, he searched for a room in the nearest inn. Only one room was available which he was requested by the motel owner to share with a beautiful lady wearing a stunning fishy (SCALEy) dress who had arrived late for the same expedition. To make matters worse, there was only one mattress. The exhausted lady prepared and slept on one side of the mattress, while the honorable  priest laid the sheet and slept on the cold floor two meters away. The following morning at the breakfast table the priest formally introduced himself to the beautiful lady as asked her where she was from. She on the other hand enquired of the priest as to his mission at the Kilimanjaro. “ I have come to climb and conquer this greatest mountain in Mother Africa,” he said proudly trying to impress her. She paused and after a sigh said to  the priest in a low voice, “Tell me exactly how you intend to climb this mountain when you cannot SCALE up a six-inch mattress?!”  Moral of the story: No matter how good your SMART goals are, you must act on SCALE-ing the heights.

2. Smart Technologies portend a smart working force

Tony Nicolini – Founder of the Budini Tyre Software and Systems, puts it beautifully when he says “Technology is only as smart as the users want it to be.”  The exponential growth of data capturing capability has not been matched by its harnessing and channeling into useful avenues largely because investments are low in the field of tyre education and  tyre infrastructure. Having experience Tyre related trainings in different parts of the world, our region receives but a trickle of the much-needed skill laced training that would sharpen their senses in order to tyre SCALE better.

The three aspects related to Smart Tyre Technology are:

Smart transporters

Zul is a transporter who runs a successful bus company. Operating from the heart of Nairobi, to most parts of Kenya. He keeps meticulous records on all his tyre records. These records were the basis for decision making for a transport company that has had the least number of fatalities in the country. Zul represents about 5% of transporters in this region who have scrupulous, readily available  data that is open to scrutiny not only by his own company but can be used by suppliers.

In 2012 I had a chance to visit Tyre Heaven, a company in Sao Paulo. They invited Nicolini (Budini) and me to visit their premises. With over 700 trucks and trailers, there were there only three persons working in the tyre department. Cradle-to-Grave tyre data is maintained for all tyres. Once or twice a year, like a pilgrimage, representatives major tyre suppliers congregate in the transport premises to tender openly for 8,000 tyres.

Smart processes

Special Sales approaches to the market determine the success or failure or a sales person. Many transporters, tyre importers or dealers approach to own products with little comprehension on the conditions of use. Mismatch between tyres and vehicles, tyre and routes, have only added to the chagrin on the end-user. Professional ethics prohibit me from dwelling too much into these sales processes to end-users and dealers, but to say the least, these methodical approaches have no substitute. As a result of tyres being treated as a commodity, where price is the only point of discussion, SMART tyres with lipstick and high-heels have found their way into a hostile market that has unpaved roads, untrained staff and uncaring drivers in some instances.

The readers of this article may have had access to better tyre optimisation processes than the ones I will mention below. Yet I can say without a doubt now will match the dedication and follow-up that is offered by the Budini Tyre Management Systems.

• The Tyre Optimisation Process is a non-patented process that was arrived at by a team of tyre experts on casing (yet not tyre optimisation) in order to achieve the lowest cost per Kilometer in a particular fleet. Pocket Suit, Survey Web and TMS are worth a glance.

Feature Benefits and Evidence (FABEs) is the way tyres were sold, sadly price has over-shadowed all three since both  the purchaser nor the seller are reluctant to discuss the matters relating to performance. Benchmarking of tyre mileages across fleets is more often than not misleading.

Smart sales people

Ajay, Yves, Mick and Tony belong to a fading rare breed of people who were tyre  fleet problem solvers. These gate-keepers and well-trained mentors in process described above played and continued to give solutions and on-site training in the harsh environments. What is common about this people in how  SMART or wise they are. It is the extremely long span of attention they dedicate in their line of duty. It is therefore worrying that today when the tyre is being treated as a commodity and not a Safety Engineering piece of equipment, Africa and Africans without secure gate keepers and anti-dumping laws will fall prey to fast talking sales persons with tik-tok attention spans. If I were to be the Chief Tyre General –  Certain Tyres would only be sold on prescriptions.

In  South Africa, it was uncommon for representatives of different companies to meet at a major transporter and conduct a joint scrap and claim analysis. Just like doctors conducting a post-mortem, sample casings from each brand would be analysed and reported before they would rest back for a Friday  Brae and Beer. SMART. I know this may be happening in other parts of the word any it is the reason we now have the Radial Tyre Damage Book.

RFID, push alerts, Translogic tools, TPMS (Tire Pressure Monitoring Systems) are all example of Smart technologies that many sales persons, managers, owners and directors are aware of but are not capable of implementing just yet. However, training might be that essential key that unlocks the thirst for the much-needed necessities.

I end this article with the SMARTest thing I have heard this year and maybe for a long time. It comes from a great mind in Tyre Management “It does not matter how you record (label) tyres in whatever system you have….what matters is what you do with that tyre after that. A basic tyre system understood by all is the best way to involve others and come out with shining success. It beats even the tyre RFID systems - Marcio Olievera (Budini Systems – SMARTyre SCALER).

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Shalva Akhvlediani, the Executive Director of Tegeta Green Planet, appeared on Radio Ucnobi on 15 April 2026, alongside Giorgi Guliashvili, Chairman of Wasteless. The broadcast focused on transforming waste into a resource, a key principle of the modern circular economy.

The discussion highlighted the necessity of properly managing automotive waste, especially end-of-life tyres, while addressing environmental and economic challenges in Georgia and worldwide. The guests argued that tyres should no longer be viewed as purely hazardous waste, as modern technologies and circular economy models can turn them into valuable materials for various industries.

A significant point of interest was rubber-modified asphalt. The speakers reviewed international practices and the potential for adopting this technology in Georgia, noting its proven durability, noise reduction benefits and ability to enhance road infrastructure while minimising environmental harm. The conversation also acknowledged local progress in sustainable road development.

As a follow-up, the guests referenced the GRAS 2026 conference, held in Tbilisi on 16 March 2026 and organised by Tegeta Green Planet and Wasteless. The event united local and international experts, private sector leaders and policymakers to discuss innovative technologies and circular economy applications. The conference served as a key platform for environmental awareness, demonstrating that the circular economy represents both an ecological duty and a basis for new economic opportunities and sustainable growth.

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DUNLOP’s natural rubber procurement subsidiary, SUMITOMO RUBBER SINGAPORE PTE. LTD., which operates as part of the supply chain partner Halcyon Agri Corporation Ltd., has been leading a major sustainability effort in Indonesia. Together with its Indonesian subsidiary PT Hok Tong, the Singapore-based producer and distributor launched the Traceability and Transparency Pilot Project, also known as the SNR Project, in South Sumatra in 2022. The initiative was designed to directly support smallholder natural rubber farmers in the region.

The project has successfully raised natural rubber productivity while simultaneously improving the earnings of local farmers. By enabling growers to achieve a stable income on existing farmland, the initiative has reduced pressure to expand agricultural areas. This outcome has contributed meaningfully to curbing deforestation that would otherwise result from farm expansion, demonstrating positive environmental and economic results for the DUNLOP Group’s sustainable procurement efforts.

Natural capital, including natural rubber, is recognised by the DUNLOP Group as an essential foundation for its sustainable business activities. Following the recommendations of the Taskforce on Nature-related Financial Disclosures, the group has assessed its dependence on and impact upon natural capital, along with associated risks and opportunities. Continuing to use natural rubber as a sustainable resource has been identified as a major management objective for the future.

Most natural rubber production is carried out by smallholders rather than large plantations, and insufficient knowledge of cultivation and processing methods can lead to lower productivity and unstable incomes. These factors also risk driving farm expansion and deforestation, as well as creating social issues in production areas. To address these challenges, the DUNLOP Group undertakes support activities aimed at improving smallholder productivity and living standards.

In collaboration with Halcyon Agri, support focused on enhancing traceability, transparency and producer welfare in South Sumatra. Using RubberWay, a risk assessment tool for natural rubber, the project identified risks related to wage levels and agricultural practices. Over roughly three years from 2022 to 2025, including a pandemic-related suspension, more than 1,000 farmers received assistance through field investigations, raw material distribution mapping, productivity training, fertilisers and guidance on fertilisation. As a result, natural rubber yield increased by up to about 19 percent, and farmers’ earnings rose by approximately 25 percent in the target region.

Halcyon Agri commented: “At Halcyon Agri, we believe that the long-term resilience of the natural rubber industry is closely linked to the well-being of smallholder farmers. Through our subsidiary, PT Hok Tong, and in partnership with DUNLOP, we are advancing a CSR programme in Jambi Province to strengthen farmer capabilities through training, agricultural inputs and on-the-ground support. We are honoured to collaborate with DUNLOP, whose strong commitment and investment have been instrumental in enabling this initiative. Through this partnership, we aim to enhance productivity, improve livelihoods and promote sustainable practices across the supply chain. We believe this collaboration will contribute to the long-term sustainability of the natural rubber industry and create meaningful value for all stakeholders.”

Mulyono, a farmer who received support, said, “After the application of fertilisers, the leaves and bark of a rubber tree showed clear improvements in their conditions, and the health states of the entire tree improved. The leaves became even greener, and the bark became thinner, which made tapping easier. As a result, the rubber yield increased from approximately 100 kg to around 125–130 kg. Support from Halcyon Agri and DUNLOP has led to the improvement of our livelihood, and we expect a project like this to continue in the future.”

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Bridgestone is broadening its winter truck tyre offering with the introduction of the Duravis Winter Drive, a new premium product designed specifically for mild European winter conditions. The tyre aims to help commercial fleets lower operational downtime and total cost of ownership by delivering extended mileage, better fuel efficiency and dependable winter traction.

The newly launched Duravis Winter Drive achieves a 15 percent mileage improvement over its predecessor, the Bridgestone RW-DRIVE 001.1, alongside a three percent reduction in rolling resistance compared to the previous generation. These enhancements allow fleets to cut both fuel consumption and carbon emissions while maintaining reliable snow traction throughout the tyre’s entire lifecycle, thereby minimising the risk of weather-related vehicle downtime.

Key performance gains are enabled by a fresh pattern design, a tailored compound and the integration of Bridgestone’s ENLITEN Technology, a next-generation suite that delivers customised and uncompromised tyre performance while boosting sustainability. Additional engineering features include new sipes geometry for improved traction until end of life, a higher contact area, increased tread depth and variable groove angles to extend wear life and mileage. Interlocking centre ribs further reduce rolling resistance and enhance fuel efficiency.

To support sustainable fleet management, the Duravis Winter Drive is engineered for regroovability and multiple retreads, extending tyre lifespan, reducing waste and lowering operational costs. Its retreadable design also aids fleets in cutting environmental impact. The tyre comes with integrated RFID for digital readiness and is designed for year-round use. Availability begins in size 315/80 R22.5 from May 2026, with additional sizes rolling out in August 2026.

Waqqas Ahmad, VP Commercial, Bridgestone EMEA, said, “Now more than ever, European fleets need both predictable, reliable performance and solutions that can help reduce operational costs. That’s why we’ve engineered a tyre that consistently and efficiently performs from the very first kilometre to the last. The Duravis Winter Drive is built to keep vehicles running and help fleets stay on the move with confidence.”

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The European Commission has approved a €71.6m Hungarian state aid measure to support Hankook Tire & Technology Co. Ltd. in establishing a new tyre manufacturing line, in a project aimed at boosting employment and industrial capacity in central Hungary.

The aid, equivalent to HUF28bn, will support the construction of a truck and bus radial tyre facility in the Central Transdanubia region. The investment forms part of a broader €538m project to expand Hankook’s existing plant in Fejér County, which currently produces tyres for passenger cars and light trucks.

The measure will be provided as a direct grant and is expected to create 469 jobs, primarily in manufacturing.

The Commission assessed the scheme under EU state aid rules, notably Article 107(3)(a) of the Treaty on the Functioning of the European Union and the Regional Aid Guidelines. It concluded that the measure is necessary and appropriate to support economic development, competitiveness and employment in a disadvantaged region.

The Commission also found that the aid has an incentive effect, noting that the company would not have undertaken the project within the European Economic Area without public support. It further determined that the measure is proportionate and limited to the minimum necessary, remaining within the aid intensity thresholds defined in Hungary’s regional aid map.

The Commission said the scheme would have a limited impact on competition and trade within the EU and therefore approved the measure under state aid rules.

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