Six currencies, with an estimated population of 184 million - the East African community exists around the Great Lakes Region. “The Cradle of Mankind” is what it is called. This region lies in the heart of Africa and is home to both flora and fauna as it may have existed in the primordial times, undisturbed – SMART.

Mobility has changed considerably in this region by the way the tyres here have found their way into this market. In 1998, Truck Tubeless Tyre Conversions began in Kenya and quickly spread out to the neighboring regions. Presently 95% of the tyres found in fleets are tubeless and there is 100% conversion rate on Passenger and 4x4 range of vehicles. It was the SMART thing to do. The millennium saw an influx of Fleet Management softwares, Tyre Management Contracts, with the help of Budini Tyre Management Software. Unprecedented tyre training, growing investments in tyre machinery, tools and accessories investments. Technology and processes peaked and the bubble burst.

On the tyre spectrum 12.00R20, which was the predominant tyre size, was replaced by the low profile 315/80R22.5 (not the 13R22.5) which continues to hog 60% of the truck tyre market. The 8.25R16 was replaced by the 265/70R19.5 and 295/80R22.5 (together with 12R22.5) replaced 11.00R20. On the tyre spectrum and front we were ahead of developed, space (nuclear) age countries like India and the Gulf where tubeless conversions were less and the predominant sizes remained to be 10.00R20 and 12.00R24 respectively.

Tubeless rims became the order of the day and even when Trilex Split rims (80 years technology) are still in use in the Gulf. For a market that churns out approximately 600,000 trucks tyre casings per year, tyre retreading is the environmentally SMART thing to do. The cold procured tread process replaced the hot casing damaging process.  East Africa has not been left  SMARTing in this field either.

What went wrong:

1.  Intelligent Organisations. Any intelligent system must be data-driven

The primary objective of any successful organisation is to analyse large pools of data accumulated over long periods of time in their areas of operations (This includes transporters, tyre importers and distributors and tyre manufacturers). Increasingly organisational decisions are NOT taken by managers’ intuition and common sense but algorithms and data derived electronically from recording of our interactions and experiences with customers. Selling tyres has ceased to be a contact sport it has degenerated in some quarters into a Nintendo like encounter.

Intelligent organisations normally SCALE (Sense, Comprehend, Act, Learn and Explain) their environment with managers/ owners / directors ceding authority over certain decisions while acquiring new capabilities and roles for themselves. As conjoined twins, SMART (Specific, Measurable, Achievable, Realistic, Timely) and SCALE goals must be matched.

Let me give illustration with a story. In Africa we love to do so. Reader’s discretion is advised!

A (SMART) priest arrived late at the foot of Mt. Kilimanjaro, Africa’s tallest mountain, for a climbing expedition the following day. Exhausted, he searched for a room in the nearest inn. Only one room was available which he was requested by the motel owner to share with a beautiful lady wearing a stunning fishy (SCALEy) dress who had arrived late for the same expedition. To make matters worse, there was only one mattress. The exhausted lady prepared and slept on one side of the mattress, while the honorable  priest laid the sheet and slept on the cold floor two meters away. The following morning at the breakfast table the priest formally introduced himself to the beautiful lady as asked her where she was from. She on the other hand enquired of the priest as to his mission at the Kilimanjaro. “ I have come to climb and conquer this greatest mountain in Mother Africa,” he said proudly trying to impress her. She paused and after a sigh said to  the priest in a low voice, “Tell me exactly how you intend to climb this mountain when you cannot SCALE up a six-inch mattress?!”  Moral of the story: No matter how good your SMART goals are, you must act on SCALE-ing the heights.

2. Smart Technologies portend a smart working force

Tony Nicolini – Founder of the Budini Tyre Software and Systems, puts it beautifully when he says “Technology is only as smart as the users want it to be.”  The exponential growth of data capturing capability has not been matched by its harnessing and channeling into useful avenues largely because investments are low in the field of tyre education and  tyre infrastructure. Having experience Tyre related trainings in different parts of the world, our region receives but a trickle of the much-needed skill laced training that would sharpen their senses in order to tyre SCALE better.

The three aspects related to Smart Tyre Technology are:

Smart transporters

Zul is a transporter who runs a successful bus company. Operating from the heart of Nairobi, to most parts of Kenya. He keeps meticulous records on all his tyre records. These records were the basis for decision making for a transport company that has had the least number of fatalities in the country. Zul represents about 5% of transporters in this region who have scrupulous, readily available  data that is open to scrutiny not only by his own company but can be used by suppliers.

In 2012 I had a chance to visit Tyre Heaven, a company in Sao Paulo. They invited Nicolini (Budini) and me to visit their premises. With over 700 trucks and trailers, there were there only three persons working in the tyre department. Cradle-to-Grave tyre data is maintained for all tyres. Once or twice a year, like a pilgrimage, representatives major tyre suppliers congregate in the transport premises to tender openly for 8,000 tyres.

Smart processes

Special Sales approaches to the market determine the success or failure or a sales person. Many transporters, tyre importers or dealers approach to own products with little comprehension on the conditions of use. Mismatch between tyres and vehicles, tyre and routes, have only added to the chagrin on the end-user. Professional ethics prohibit me from dwelling too much into these sales processes to end-users and dealers, but to say the least, these methodical approaches have no substitute. As a result of tyres being treated as a commodity, where price is the only point of discussion, SMART tyres with lipstick and high-heels have found their way into a hostile market that has unpaved roads, untrained staff and uncaring drivers in some instances.

The readers of this article may have had access to better tyre optimisation processes than the ones I will mention below. Yet I can say without a doubt now will match the dedication and follow-up that is offered by the Budini Tyre Management Systems.

• The Tyre Optimisation Process is a non-patented process that was arrived at by a team of tyre experts on casing (yet not tyre optimisation) in order to achieve the lowest cost per Kilometer in a particular fleet. Pocket Suit, Survey Web and TMS are worth a glance.

Feature Benefits and Evidence (FABEs) is the way tyres were sold, sadly price has over-shadowed all three since both  the purchaser nor the seller are reluctant to discuss the matters relating to performance. Benchmarking of tyre mileages across fleets is more often than not misleading.

Smart sales people

Ajay, Yves, Mick and Tony belong to a fading rare breed of people who were tyre  fleet problem solvers. These gate-keepers and well-trained mentors in process described above played and continued to give solutions and on-site training in the harsh environments. What is common about this people in how  SMART or wise they are. It is the extremely long span of attention they dedicate in their line of duty. It is therefore worrying that today when the tyre is being treated as a commodity and not a Safety Engineering piece of equipment, Africa and Africans without secure gate keepers and anti-dumping laws will fall prey to fast talking sales persons with tik-tok attention spans. If I were to be the Chief Tyre General –  Certain Tyres would only be sold on prescriptions.

In  South Africa, it was uncommon for representatives of different companies to meet at a major transporter and conduct a joint scrap and claim analysis. Just like doctors conducting a post-mortem, sample casings from each brand would be analysed and reported before they would rest back for a Friday  Brae and Beer. SMART. I know this may be happening in other parts of the word any it is the reason we now have the Radial Tyre Damage Book.

RFID, push alerts, Translogic tools, TPMS (Tire Pressure Monitoring Systems) are all example of Smart technologies that many sales persons, managers, owners and directors are aware of but are not capable of implementing just yet. However, training might be that essential key that unlocks the thirst for the much-needed necessities.

I end this article with the SMARTest thing I have heard this year and maybe for a long time. It comes from a great mind in Tyre Management “It does not matter how you record (label) tyres in whatever system you have….what matters is what you do with that tyre after that. A basic tyre system understood by all is the best way to involve others and come out with shining success. It beats even the tyre RFID systems - Marcio Olievera (Budini Systems – SMARTyre SCALER).

Bridgestone Corporation has announced that it will participate in the upcoming 40th Space Symposium, the largest space-related conference in the United States. The company is all prepped up to display two concept models of its second-generation lunar rover tyre at the event, scheduled to be held from 7 to 10 April 2025 in Colorado Springs, Colorado, US.

The new concept models can be used on small and medium-sized lunar rovers since they are lighter than their predecessors. In order to satisfy the rigorous requirements of lunar exploration, Bridgestone started developing lunar tyres in 2019 and is still improving their designs. The company claims that the display would provide a platform for growing its network in the space industry and opening doors for future cooperation. By entering into a partnership with Astrobotic Technology, Inc., a US-based business that specialises in space exploration, in 2024, Bridgestone has already made strides in this direction.

Bridgestone, which has over 90 years of expertise in tyre development, is bringing its understanding of Earth-based mobility, particularly motorsport, to the difficulties of space flight. In order to improve performance and safety during lunar exploration, the business wants to create tyres that can be customised to meet the demands of individual customers or mission specifications. Additionally, the lunar rover tyre project furthers Bridgestone's more comprehensive Mid-Term commercial Plan (2024–2026), which places a strong focus on innovative commercial ventures like the ‘AirFree Concept’.

Bridgestone will be on display at the Japan Aerospace Exploration Agency's (JAXA) Japan's Space Industry stand in South Hall #111 of the BAE Systems Exhibit Center. Along with its exhibit, Bridgestone will take part in a panel discussion with Idemitsu Kosan Co., Ltd., Toyota Motor Corporation and Space Foundation, the event organiser.

JK Tyre & Industries, a leading tyre manufacturer in the country, has expanded its retail presence with the inauguration of the JK Tyre Truck Wheels Centre in Muzaffarnagar, Uttar Pradesh.

The facility is designed to be a one-stop shop for all tyre needs, which will be operated by Hemkunt Transport Company. It was inaugurated by  Sanjeev Sharma, Associate Vice-President – Mobility Solutions, JK Tyre & Industries, along with other senior officials of the company.

The company shared that the location was selected because of its strategic position and will cater to needs of fleet operations and commercial vehicle owners in the city and surrounding areas. The new JK Tyre Trucks Wheel Centre spread across 7,500 sqft with highly trained technical advisors, will provide wheel servicing services and the company’s full range of smart tyres, fuel-efficient tyres and other product range for commercial vehicles.

Srinivasu Allaphan, Director – Sales & Marketing, JK Tyre & Industries, said, "At JK Tyre, our priority is to enhance convenience and reliability for our customers by expanding our reach to key transport corridors. With this new Truck Wheels Centre in Muzaffarnagar, we are bringing world-class tyre solutions closer to fleet operators and truck owners who rely on efficient, high-performance tyres for their business. This expansion is a step forward in strengthening our service network and ensuring our customers receive the best-in-class solutions with ease, across the nation.”

At present, JK Tyre & Industries has a network of over 850 exclusive Brand Shops and 6,000 plus channel partners across the country.

Italian machinery manufacturer Rodolfo Comerio has been recognised with the prestigious “Excellent Partner” award by Linglong Tire, one of the world’s leading tyre producers, during celebrations marking the Chinese company’s 50th anniversary.

The accolade was presented at the “2025 Linglong Tire Global Equipment Suppliers Conference,” which was part of an international event called “Driving Collaborative Growth with Linglong Tire.” The conference gathered major machinery suppliers from across the tyre industry.

According to the Italian firm, the award acknowledges Rodolfo Comerio’s exceptional calendaring line performance, commitment to innovation, quality after-sales service, and consistent presence in the Chinese market.

Nicola Fedele, Sales & Marketing Managing Director at Rodolfo Comerio, expressed his gratitude: “We are truly honoured to receive this recognition from such a prestigious company like Linglong. Our mission has always been to build strong and lasting relationships based on quality and reliability, and this award confirms the trust Linglong has placed in Rodolfo Comerio. To know that we have played a role in Linglong’s exponential growth thanks to our synergistic work and continuous commitment to meeting and exceeding their expectations is always a great source of pride for us.”

During the ceremony, Linglong Tire’s Chairman Wang Feng delivered a speech highlighting the crucial importance of the Chinese manufacturer’s partnership with Rodolfo Comerio. This relationship of mutual trust has reportedly enabled Linglong to achieve significant milestones and contributed substantially to the company’s growth in both quality and productivity.

Fedele added: “Meeting and being able to talk with  Wang Feng is always a source of inspiration for me. His dedication and foresight are a continuous professional lesson, and they provide a fundamental guide to push us to do better and reach new heights of excellence. His strategic vision motivates us to continue our work with passion and constantly improve our solutions to support the growth of our customers.”

Element Fleet Management Corp., the world’s largest publicly traded automotive fleet manager, has nominated Paolo Ferrari and Tracey McVicar to stand for election to its Board of Directors, the Toronto-listed company announced recently.

The nominations, to be voted on at the firm’s Annual General Meeting on 2 May, come as current board members Andrew Clarke and Arielle-Meloul Wechsler have decided not to seek re-election.

Ferrari brings substantial executive experience to the role, having most recently served as Chief Executive Officer of Bridgestone Americas and Bridgestone West, while simultaneously holding the position of Joint Global Chief Operations Officer of Bridgestone Corporation. His prior leadership roles include Chief Executive Officer of Pirelli North America and Latin America, alongside executive positions in telecommunications, technology, and investment banking.

McVicar, a Partner at private equity firm CAI Capital Partners since 2003, previously held senior investment banking positions at Raymond James Ltd. and RBC Capital Markets. Her governance experience includes directorships at Teck Resources Ltd., where she chaired the Audit Committee, and BC Hydro Corporation, where she led the Audit and Finance Committee.

"We are pleased to nominate Paolo Ferrari and Tracey McVicar to our Board," said Element Board Chair Kathleen Taylor. "Paolo and Tracey bring integral skills, perspectives, and experience, and we are confident they will be tremendous assets to the Company. We would also like to thank our outgoing Board members, Andrew Clarke and Arielle Meloul-Wechsler, for their valuable support and contributions to Element."