Six currencies, with an estimated population of 184 million - the East African community exists around the Great Lakes Region. “The Cradle of Mankind” is what it is called. This region lies in the heart of Africa and is home to both flora and fauna as it may have existed in the primordial times, undisturbed – SMART.

Mobility has changed considerably in this region by the way the tyres here have found their way into this market. In 1998, Truck Tubeless Tyre Conversions began in Kenya and quickly spread out to the neighboring regions. Presently 95% of the tyres found in fleets are tubeless and there is 100% conversion rate on Passenger and 4x4 range of vehicles. It was the SMART thing to do. The millennium saw an influx of Fleet Management softwares, Tyre Management Contracts, with the help of Budini Tyre Management Software. Unprecedented tyre training, growing investments in tyre machinery, tools and accessories investments. Technology and processes peaked and the bubble burst.

On the tyre spectrum 12.00R20, which was the predominant tyre size, was replaced by the low profile 315/80R22.5 (not the 13R22.5) which continues to hog 60% of the truck tyre market. The 8.25R16 was replaced by the 265/70R19.5 and 295/80R22.5 (together with 12R22.5) replaced 11.00R20. On the tyre spectrum and front we were ahead of developed, space (nuclear) age countries like India and the Gulf where tubeless conversions were less and the predominant sizes remained to be 10.00R20 and 12.00R24 respectively.

Tubeless rims became the order of the day and even when Trilex Split rims (80 years technology) are still in use in the Gulf. For a market that churns out approximately 600,000 trucks tyre casings per year, tyre retreading is the environmentally SMART thing to do. The cold procured tread process replaced the hot casing damaging process.  East Africa has not been left  SMARTing in this field either.

What went wrong:

1.  Intelligent Organisations. Any intelligent system must be data-driven

The primary objective of any successful organisation is to analyse large pools of data accumulated over long periods of time in their areas of operations (This includes transporters, tyre importers and distributors and tyre manufacturers). Increasingly organisational decisions are NOT taken by managers’ intuition and common sense but algorithms and data derived electronically from recording of our interactions and experiences with customers. Selling tyres has ceased to be a contact sport it has degenerated in some quarters into a Nintendo like encounter.

Intelligent organisations normally SCALE (Sense, Comprehend, Act, Learn and Explain) their environment with managers/ owners / directors ceding authority over certain decisions while acquiring new capabilities and roles for themselves. As conjoined twins, SMART (Specific, Measurable, Achievable, Realistic, Timely) and SCALE goals must be matched.

Let me give illustration with a story. In Africa we love to do so. Reader’s discretion is advised!

A (SMART) priest arrived late at the foot of Mt. Kilimanjaro, Africa’s tallest mountain, for a climbing expedition the following day. Exhausted, he searched for a room in the nearest inn. Only one room was available which he was requested by the motel owner to share with a beautiful lady wearing a stunning fishy (SCALEy) dress who had arrived late for the same expedition. To make matters worse, there was only one mattress. The exhausted lady prepared and slept on one side of the mattress, while the honorable  priest laid the sheet and slept on the cold floor two meters away. The following morning at the breakfast table the priest formally introduced himself to the beautiful lady as asked her where she was from. She on the other hand enquired of the priest as to his mission at the Kilimanjaro. “ I have come to climb and conquer this greatest mountain in Mother Africa,” he said proudly trying to impress her. She paused and after a sigh said to  the priest in a low voice, “Tell me exactly how you intend to climb this mountain when you cannot SCALE up a six-inch mattress?!”  Moral of the story: No matter how good your SMART goals are, you must act on SCALE-ing the heights.

2. Smart Technologies portend a smart working force

Tony Nicolini – Founder of the Budini Tyre Software and Systems, puts it beautifully when he says “Technology is only as smart as the users want it to be.”  The exponential growth of data capturing capability has not been matched by its harnessing and channeling into useful avenues largely because investments are low in the field of tyre education and  tyre infrastructure. Having experience Tyre related trainings in different parts of the world, our region receives but a trickle of the much-needed skill laced training that would sharpen their senses in order to tyre SCALE better.

The three aspects related to Smart Tyre Technology are:

Smart transporters

Zul is a transporter who runs a successful bus company. Operating from the heart of Nairobi, to most parts of Kenya. He keeps meticulous records on all his tyre records. These records were the basis for decision making for a transport company that has had the least number of fatalities in the country. Zul represents about 5% of transporters in this region who have scrupulous, readily available  data that is open to scrutiny not only by his own company but can be used by suppliers.

In 2012 I had a chance to visit Tyre Heaven, a company in Sao Paulo. They invited Nicolini (Budini) and me to visit their premises. With over 700 trucks and trailers, there were there only three persons working in the tyre department. Cradle-to-Grave tyre data is maintained for all tyres. Once or twice a year, like a pilgrimage, representatives major tyre suppliers congregate in the transport premises to tender openly for 8,000 tyres.

Smart processes

Special Sales approaches to the market determine the success or failure or a sales person. Many transporters, tyre importers or dealers approach to own products with little comprehension on the conditions of use. Mismatch between tyres and vehicles, tyre and routes, have only added to the chagrin on the end-user. Professional ethics prohibit me from dwelling too much into these sales processes to end-users and dealers, but to say the least, these methodical approaches have no substitute. As a result of tyres being treated as a commodity, where price is the only point of discussion, SMART tyres with lipstick and high-heels have found their way into a hostile market that has unpaved roads, untrained staff and uncaring drivers in some instances.

The readers of this article may have had access to better tyre optimisation processes than the ones I will mention below. Yet I can say without a doubt now will match the dedication and follow-up that is offered by the Budini Tyre Management Systems.

• The Tyre Optimisation Process is a non-patented process that was arrived at by a team of tyre experts on casing (yet not tyre optimisation) in order to achieve the lowest cost per Kilometer in a particular fleet. Pocket Suit, Survey Web and TMS are worth a glance.

Feature Benefits and Evidence (FABEs) is the way tyres were sold, sadly price has over-shadowed all three since both  the purchaser nor the seller are reluctant to discuss the matters relating to performance. Benchmarking of tyre mileages across fleets is more often than not misleading.

Smart sales people

Ajay, Yves, Mick and Tony belong to a fading rare breed of people who were tyre  fleet problem solvers. These gate-keepers and well-trained mentors in process described above played and continued to give solutions and on-site training in the harsh environments. What is common about this people in how  SMART or wise they are. It is the extremely long span of attention they dedicate in their line of duty. It is therefore worrying that today when the tyre is being treated as a commodity and not a Safety Engineering piece of equipment, Africa and Africans without secure gate keepers and anti-dumping laws will fall prey to fast talking sales persons with tik-tok attention spans. If I were to be the Chief Tyre General –  Certain Tyres would only be sold on prescriptions.

In  South Africa, it was uncommon for representatives of different companies to meet at a major transporter and conduct a joint scrap and claim analysis. Just like doctors conducting a post-mortem, sample casings from each brand would be analysed and reported before they would rest back for a Friday  Brae and Beer. SMART. I know this may be happening in other parts of the word any it is the reason we now have the Radial Tyre Damage Book.

RFID, push alerts, Translogic tools, TPMS (Tire Pressure Monitoring Systems) are all example of Smart technologies that many sales persons, managers, owners and directors are aware of but are not capable of implementing just yet. However, training might be that essential key that unlocks the thirst for the much-needed necessities.

I end this article with the SMARTest thing I have heard this year and maybe for a long time. It comes from a great mind in Tyre Management “It does not matter how you record (label) tyres in whatever system you have….what matters is what you do with that tyre after that. A basic tyre system understood by all is the best way to involve others and come out with shining success. It beats even the tyre RFID systems - Marcio Olievera (Budini Systems – SMARTyre SCALER).

Comments (0)

ADD COMMENT

Link Copied!

Bridgestone India has expanded its retail network in Assam with the opening of two new Bridgestone Select Stores in Guwahati. The inauguration ceremony was led by Rajiv Sharma, the company’s Executive Director of Sales and Marketing. One of the newly established outlets, Kamrup Tyres, is situated at 89 No. Dadara Gaon Panchayat, Damdama-Kulhati Road, while the other, The Wheelz Shoppe, is located near the Jaiswal Weigh Bridge on NH-37 in Boragaon.

These Bridgestone Select Stores are conceived as comprehensive destinations for tyre and wheel care. They are designed to provide customers with not only premium products but also professional advice, state-of-the-art equipment and services that prioritise safety, comfort and enduring vehicle performance. This expansion reflects the company’s strategic response to the increasing regional demand for dependable and superior tyre solutions. The new locations aim to serve as convenient hubs for passenger vehicle owners in the Guwahati area, offering a full spectrum of tyre-related services under one roof.

Motorists visiting these stores will have access to Bridgestone’s latest premium tyre offerings. This includes the Turanza 6i, which incorporates ENLITEN technology to deliver enhanced comfort, greater efficiency and compatibility with electric vehicles. Also available is the Dueler All-Terrain A/T002, a tyre renowned for its reliable performance on both regular roads and more challenging off-road terrains.

The establishment of these two outlets underscores Bridgestone India's ongoing commitment to growing its customer-focused retail presence. Through this initiative, the company continues to bring its globally recognised tyre solutions and services closer to motorists across the country.

Sharma said, “Assam continues to be an important market for Bridgestone. The opening of these two Select Stores in Guwahati reflects our commitment to offering customers easy access to premium products and trusted services. Our focus is on building long-term relationships by delivering safety, quality and a consistently good experience.”

Comments (0)

ADD COMMENT

Link Copied!

Formula 1 is set to resume on-track action in Bahrain for the second pre-season testing session, beginning 18th February and running through 20th February. This three-day event marks the final opportunity for teams to evaluate their cars ahead of the championship opener, building on the data gathered during the previous week's running.

A significant change for this test is the expanded tyre availability from Pirelli. While the initial session was restricted to the three hardest compounds, teams have now selected 24 sets from the full range of five dry-weather options. They are also permitted to carry over any tyres used for nine laps or fewer during the first test. An analysis of team selections reveals varied strategic approaches. The C3 and C2 compounds emerged as the most popular choices, requested by 10 of the 11 teams. Mercedes was the exception, opting to remain solely with the hardest compounds.

McLaren, Ferrari, Racing Bulls, Audi and Haas broadened their selection by including the C4. In contrast, Red Bull, Alpine, Williams and Aston Martin leaned towards softer specifications. The Visa Cash App RB squad confined its choices to the C2, C3 and C4, whereas Alpine and Williams also incorporated the softest C5 compound. Aston Martin adopted a unique strategy, selecting exclusively the three softest options: the C3, C4 and C5. Notably, incoming team Cadillac distributed its requests across the entire spectrum, making it the only entrant to secure at least one set of every dry compound.

Daily running is scheduled from 10:00 to 19:00. To aid identification, Pirelli has implemented a special colour-coding system for this test. The C1 and C2 compounds will feature white logos, the C3 and C4 will display yellow and the C5 will be marked with red. To differentiate the two compounds sharing the same colour, the harder of the pair will incorporate a distinctive chequered flag pattern on its sidewalls. Consequently, the C2 and C4 will be the only compounds without this additional decoration, bearing only the standard Pirelli and P Zero logos.

Comments (0)

ADD COMMENT

Link Copied!

Continental has unveiled the Conti Hybrid HT 5, a new trailer tyre that completes its fifth-generation hybrid tyre family designed specifically for regional freight transport. This launch provides fleet operators with a fully coordinated tyre solution for steering, drive and trailer axles, all engineered to handle the rigorous demands of distribution transport. These operations often involve a challenging mix of inner-city manoeuvring, highway cruising and occasional light off-road driving.

The new Conti Hybrid HT 5 was developed to address the specific pressures of daily regional logistics, including frequent stop-and-go traffic, navigating tight urban streets and managing variable load weights. According to Hinnerk Kaiser, Head of Product Development for Bus and Truck Tyres at Continental, this tyre model integrates safety, operational efficiency and robustness to support dependable and economical fleet performance under fluctuating conditions. The trailer tyre delivers a 15 percent increase in mileage over its predecessor, the Conti Hybrid HT 3+, leading to fewer replacements. For a fleet operating 80 trailers covering 110,000 kilometres each annually, this translates to saving roughly 32 trailer tyres per year, along with reduced labour, storage and procurement costs.

Beyond durability, the tyre contributes to lower fuel consumption thanks to its optimised rolling resistance, a critical factor given that tyres can constitute more than half of a commercial vehicle’s operating expenses. This efficiency also brings environmental advantages by decreasing raw material use and cutting CO2 emissions throughout the production chain. The Conti Hybrid HT 5 excels in wet and cold conditions, achieving a B rating for wet grip on the EU tyre label. This performance stems from a new tread compound and a redesigned pattern featuring zigzag centre grooves and 2D pocket sipes, which maintain reliable traction even as the tread wears down. The design also ensures even pressure distribution for stable braking on slippery surfaces. Additionally, it holds a top A rating for external rolling noise, helping to reduce sound pollution.

With the arrival of the HT 5, Continental now offers a unified technological approach across all axle positions for regional transport. The Conti Hybrid HS 5 provides steering precision and comfort, while the Conti Hybrid HD 5 delivers strong traction and consistent braking for drive axles. The new HT 5 rounds out the lineup for trailer axles with its stability, rugged build and adaptable grip. All Generation 5 tyres share a focus on extended mileage and long-term performance, featuring an optimised casing suitable for multiple retreading cycles and embedded RFID sensors for digital tracking. The Conti Hybrid HT 5 will launch in March in sizes 385/65 R22.5 and 385/55 R22.5, with additional sizes expected by 2027. These tyres come ready for integration with the ContiConnect digital management system via pre-installed sensors.

Comments (0)

ADD COMMENT

Link Copied!

In the wake of the devastating floods that struck Punjab in August 2025, a strategic partnership between Bridgestone and ADRA India successfully restored educational infrastructure and learning continuity across 20 government schools in the Gurdaspur district. The natural disaster had inflicted widespread damage on school buildings, with sanitation systems rendered inoperable, while countless students lost access to textbooks, stationery and uniforms – essential items for classroom participation.

Working in tandem with the District Disaster Management Authority, local government bodies, School Management Committees and community stakeholders, ADRA India implemented a targeted three-month rehabilitation project from October 2025 through January 2026. The collaborative approach ensured that intervention efforts reached the most severely impacted educational institutions within a region where flooding had submerged over 324 villages, causing prolonged disruption to essential services including education.

The restoration initiative prioritised the repair and upgrade of water, sanitation and hygiene facilities across 12 government schools, directly benefiting approximately 697 children through renewed access to safe and functional toilets. Beyond infrastructure rehabilitation, the project distributed comprehensive education kits to 585 particularly vulnerable students, including children from daily wage worker families, migrant households, women-led families and historically marginalised communities. This intervention alleviated the financial burden on families already strained by disaster losses while enabling students to resume their education promptly.

Sustainability remained central to the project's design, with School Management Committees receiving orientation on routine maintenance of rehabilitated facilities to ensure their long-term functionality. Infrastructure repairs incorporated enhanced durability measures specifically intended to withstand potential future flooding, thereby strengthening the resilience of educational facilities in this disaster-prone region.

Dr Aaditya Sharma, IAS, SDM Dera Baba Nanak, said, “Following the floods that affected Dera Baba Nanak Sub-Division, several government schools suffered damage to essential infrastructure, particularly Water, Sanitation and Hygiene (WaSH) facilities, resulting in disruption to the education of school-going children. The restored sanitation infrastructure has helped ensure a safe, hygienic and dignified learning environment for students, especially for girl students.”

Sudhir Kulkarni, Executive Director HR, Admin & CSR, Bridgestone India, said, “Bridgestone is committed towards Serving Society with Superior Quality. This inspires us to offer the best to the communities that we serve. Education is a critical pillar for communities, and this was most impacted by the floods. We have, in our humble way, contributed towards restoring some of the educational facilities in the Dera Baba Nanak block, thus safeguarding learning and well-being when vulnerable communities needed it the most.”

Imran Majid, Programmes Director, ADRA India, said, “In post-disaster settings like Dera Baba Nanak, children are among the most vulnerable. Restoring safe and functional WASH facilities in schools is not just about infrastructure, it is about protecting children’s health, dignity and right to learn. When sanitation and hygiene are compromised, the risks of illness increase and school dropouts become more likely, especially for girls. Through the School WASH project, we are ensuring that schools become safe, hygienic spaces again, enabling children to return, stay and thrive in their education.”

Comments (0)

ADD COMMENT

Link Copied!