Six currencies, with an estimated population of 184 million - the East African community exists around the Great Lakes Region. “The Cradle of Mankind” is what it is called. This region lies in the heart of Africa and is home to both flora and fauna as it may have existed in the primordial times, undisturbed – SMART.

Mobility has changed considerably in this region by the way the tyres here have found their way into this market. In 1998, Truck Tubeless Tyre Conversions began in Kenya and quickly spread out to the neighboring regions. Presently 95% of the tyres found in fleets are tubeless and there is 100% conversion rate on Passenger and 4x4 range of vehicles. It was the SMART thing to do. The millennium saw an influx of Fleet Management softwares, Tyre Management Contracts, with the help of Budini Tyre Management Software. Unprecedented tyre training, growing investments in tyre machinery, tools and accessories investments. Technology and processes peaked and the bubble burst.

On the tyre spectrum 12.00R20, which was the predominant tyre size, was replaced by the low profile 315/80R22.5 (not the 13R22.5) which continues to hog 60% of the truck tyre market. The 8.25R16 was replaced by the 265/70R19.5 and 295/80R22.5 (together with 12R22.5) replaced 11.00R20. On the tyre spectrum and front we were ahead of developed, space (nuclear) age countries like India and the Gulf where tubeless conversions were less and the predominant sizes remained to be 10.00R20 and 12.00R24 respectively.

Tubeless rims became the order of the day and even when Trilex Split rims (80 years technology) are still in use in the Gulf. For a market that churns out approximately 600,000 trucks tyre casings per year, tyre retreading is the environmentally SMART thing to do. The cold procured tread process replaced the hot casing damaging process.  East Africa has not been left  SMARTing in this field either.

What went wrong:

1.  Intelligent Organisations. Any intelligent system must be data-driven

The primary objective of any successful organisation is to analyse large pools of data accumulated over long periods of time in their areas of operations (This includes transporters, tyre importers and distributors and tyre manufacturers). Increasingly organisational decisions are NOT taken by managers’ intuition and common sense but algorithms and data derived electronically from recording of our interactions and experiences with customers. Selling tyres has ceased to be a contact sport it has degenerated in some quarters into a Nintendo like encounter.

Intelligent organisations normally SCALE (Sense, Comprehend, Act, Learn and Explain) their environment with managers/ owners / directors ceding authority over certain decisions while acquiring new capabilities and roles for themselves. As conjoined twins, SMART (Specific, Measurable, Achievable, Realistic, Timely) and SCALE goals must be matched.

Let me give illustration with a story. In Africa we love to do so. Reader’s discretion is advised!

A (SMART) priest arrived late at the foot of Mt. Kilimanjaro, Africa’s tallest mountain, for a climbing expedition the following day. Exhausted, he searched for a room in the nearest inn. Only one room was available which he was requested by the motel owner to share with a beautiful lady wearing a stunning fishy (SCALEy) dress who had arrived late for the same expedition. To make matters worse, there was only one mattress. The exhausted lady prepared and slept on one side of the mattress, while the honorable  priest laid the sheet and slept on the cold floor two meters away. The following morning at the breakfast table the priest formally introduced himself to the beautiful lady as asked her where she was from. She on the other hand enquired of the priest as to his mission at the Kilimanjaro. “ I have come to climb and conquer this greatest mountain in Mother Africa,” he said proudly trying to impress her. She paused and after a sigh said to  the priest in a low voice, “Tell me exactly how you intend to climb this mountain when you cannot SCALE up a six-inch mattress?!”  Moral of the story: No matter how good your SMART goals are, you must act on SCALE-ing the heights.

2. Smart Technologies portend a smart working force

Tony Nicolini – Founder of the Budini Tyre Software and Systems, puts it beautifully when he says “Technology is only as smart as the users want it to be.”  The exponential growth of data capturing capability has not been matched by its harnessing and channeling into useful avenues largely because investments are low in the field of tyre education and  tyre infrastructure. Having experience Tyre related trainings in different parts of the world, our region receives but a trickle of the much-needed skill laced training that would sharpen their senses in order to tyre SCALE better.

The three aspects related to Smart Tyre Technology are:

Smart transporters

Zul is a transporter who runs a successful bus company. Operating from the heart of Nairobi, to most parts of Kenya. He keeps meticulous records on all his tyre records. These records were the basis for decision making for a transport company that has had the least number of fatalities in the country. Zul represents about 5% of transporters in this region who have scrupulous, readily available  data that is open to scrutiny not only by his own company but can be used by suppliers.

In 2012 I had a chance to visit Tyre Heaven, a company in Sao Paulo. They invited Nicolini (Budini) and me to visit their premises. With over 700 trucks and trailers, there were there only three persons working in the tyre department. Cradle-to-Grave tyre data is maintained for all tyres. Once or twice a year, like a pilgrimage, representatives major tyre suppliers congregate in the transport premises to tender openly for 8,000 tyres.

Smart processes

Special Sales approaches to the market determine the success or failure or a sales person. Many transporters, tyre importers or dealers approach to own products with little comprehension on the conditions of use. Mismatch between tyres and vehicles, tyre and routes, have only added to the chagrin on the end-user. Professional ethics prohibit me from dwelling too much into these sales processes to end-users and dealers, but to say the least, these methodical approaches have no substitute. As a result of tyres being treated as a commodity, where price is the only point of discussion, SMART tyres with lipstick and high-heels have found their way into a hostile market that has unpaved roads, untrained staff and uncaring drivers in some instances.

The readers of this article may have had access to better tyre optimisation processes than the ones I will mention below. Yet I can say without a doubt now will match the dedication and follow-up that is offered by the Budini Tyre Management Systems.

• The Tyre Optimisation Process is a non-patented process that was arrived at by a team of tyre experts on casing (yet not tyre optimisation) in order to achieve the lowest cost per Kilometer in a particular fleet. Pocket Suit, Survey Web and TMS are worth a glance.

Feature Benefits and Evidence (FABEs) is the way tyres were sold, sadly price has over-shadowed all three since both  the purchaser nor the seller are reluctant to discuss the matters relating to performance. Benchmarking of tyre mileages across fleets is more often than not misleading.

Smart sales people

Ajay, Yves, Mick and Tony belong to a fading rare breed of people who were tyre  fleet problem solvers. These gate-keepers and well-trained mentors in process described above played and continued to give solutions and on-site training in the harsh environments. What is common about this people in how  SMART or wise they are. It is the extremely long span of attention they dedicate in their line of duty. It is therefore worrying that today when the tyre is being treated as a commodity and not a Safety Engineering piece of equipment, Africa and Africans without secure gate keepers and anti-dumping laws will fall prey to fast talking sales persons with tik-tok attention spans. If I were to be the Chief Tyre General –  Certain Tyres would only be sold on prescriptions.

In  South Africa, it was uncommon for representatives of different companies to meet at a major transporter and conduct a joint scrap and claim analysis. Just like doctors conducting a post-mortem, sample casings from each brand would be analysed and reported before they would rest back for a Friday  Brae and Beer. SMART. I know this may be happening in other parts of the word any it is the reason we now have the Radial Tyre Damage Book.

RFID, push alerts, Translogic tools, TPMS (Tire Pressure Monitoring Systems) are all example of Smart technologies that many sales persons, managers, owners and directors are aware of but are not capable of implementing just yet. However, training might be that essential key that unlocks the thirst for the much-needed necessities.

I end this article with the SMARTest thing I have heard this year and maybe for a long time. It comes from a great mind in Tyre Management “It does not matter how you record (label) tyres in whatever system you have….what matters is what you do with that tyre after that. A basic tyre system understood by all is the best way to involve others and come out with shining success. It beats even the tyre RFID systems - Marcio Olievera (Budini Systems – SMARTyre SCALER).

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The Alliance for the Future of Tires (AZuR) has gained a new technology partner, AKIN Solutions, which is pioneering advanced material recycling methods for end-of-life tyres through its developing platform known as Rubber BioRefine. This biotechnology-driven system applies enzymatic processes originally refined in the plastics industry to rubber recycling for the first time, marking a significant step forward in the tyre circular economy. The central innovation focuses on converting previously hard-to-recycle tyre components into high-quality raw materials that match the quality of primary resources, thereby addressing a long-standing challenge in waste tire management.

At the core of the Rubber BioRefine approach is the selective cleavage of rubber polymer chains at the molecular level, which produces defined polymer fragments while preserving their structural integrity. Unlike conventional mechanical recycling methods that typically lead to a reduction in material value, this enzymatic technique enables a much higher grade of material reuse. It opens new possibilities for demanding rubber applications. The technology is specifically designed to integrate with existing recycling systems, particularly in combination with devulcanisation processes.

Another essential element of the platform is high-resolution molecular imaging using MALDI-MSI, a technique that allows AKIN Solutions to analyse the composition of rubber samples and create precise spatial maps of the compounds present. For the first time, this provides detailed insights into which substances exist in specific areas and at what concentrations, enabling more targeted assessment of material flows. Such precision is a key prerequisite for significantly more efficient recycling processes and for achieving high-quality circular economy management.

The technology remains in the development phase, with the ultimate goal of achieving industrial scalability and enabling large-scale economic application. Through this innovative combination of precise molecular analysis and enzymatic recovery, AKIN Solutions aims to fundamentally improve the material recycling of scrap tyres, reduce waste and emissions and help close material cycles. The partnership with AZuR is expected to strengthen the creation of future-proof, sustainable solutions for the entire tyre recycling value chain.

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Tyrecycle Chief Executive Officer Jim Fairweather has called for mandatory market-based regulation and increased government procurement ahead of his appearance at a parliamentary inquiry into Australia’s tyre industry. His formal submission to the Standing Committee on Industry, Innovation and Science sets an uncompromising objective of eliminating tyre dumping nationwide. Fairweather argues that collection schemes alone are insufficient without creating genuine demand for recycled materials.

The inquiry, conducted by the Standing Committee on Industry, Innovation and Science, was adopted on 5 November 2025, following referrals from the Ministers for Industry and Science. Its mandate includes investigating industry challenges and opportunities within a circular economy framework. Fairweather has identified significant market failures, noting that a large portion of Australia’s tyre waste remains buried or abandoned. He argues that extended producer responsibility schemes do not automatically create markets, as effective disposal methods do not necessarily follow collection efforts.

A central focus of Tyrecycle’s submission is the disparity between tyre sectors. While passenger and truck tyres achieve a 96 percent collection rate, off the road or mining tyres represent nearly 30 percent of total waste by weight, yet the recovery rate stood at just 13 percent in 2023 and 2024. Fairweather insists that national waste targets cannot be reached without addressing off the road tyres; he has labelled the practice of landfilling and in pit disposal at mines as a major regulatory barrier.

To bridge this gap, Tyrecycle has proposed targeted landfill bans to redirect mining and agricultural tyres towards recyclers. The company also calls for increased government procurement of crumb rubber for road construction, noting that mandating higher recycled content in asphalt specifications could expand the domestic market fivefold. Australia’s road sector already consumes about 30,000 tonnes of crumb rubber annually, while Tyrecycle is advancing a pipeline of over 100,000 tonnes per year in domestic tyre derived fuel.

Tyrecycle, which processes roughly 20 million equivalent passenger units annually or about 40 percent of Australia’s collected waste tyres, has invested more than 50 million dollars in capital upgrades. This includes 12.8-million-dollar push into the off the road market in Port Hedland, along with developments in Rockingham, Newcastle and Erskine Park. Fairweather is also urging the federal government to allocate more budget for enforcing export regulations to combat rogue operators who export non-compliant materials. He presented Tyrecycle’s formal submission to the parliamentary inquiry in March, framing the circular economy as a shared responsibility requiring accountability from all waste generators.

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Pirelli has announced a more aggressive tyre strategy for the second appearance of the FIM Superbike World Championship round at Balaton Park in Hungary. Following a conservative approach in 2025 due to a lack of track data, the manufacturer now introduces the supersoft SCX compound for the first time to WorldSBK riders. Last year’s lineup featured the SC0 and the E0125 development tyre, which has since become the current SC0 for 2026.

For the long races this season, riders will have access to the supersoft SCX alongside the soft SC0 rear tyres. The extrasoft SCQ, the softest rear compound, returns for free practice, qualifying, and the Superpole Race. Front tyre options include soft SC1 and medium SC2, while DIABLO Wet intermediates and DIABLO Rain tyres are available for wet conditions.

In the WorldSSP category, the same SC1 and SC2 front and SCX with SC0 rear compounds from 2025 remain. The WorldWCR women’s championship will also compete, using Pirelli DIABLO Superbike tyres with the SC1 compound on both axles.

Giorgio Barbier, Pirelli Motorcycle Racing Director, said, “The data collected last year showed that Balaton Park is a track with low tyre-wear values. For this reason, we decided to make the softest range solutions available to WorldSBK riders, including the supersoft SCX in the allocation, which was not present last year. Riders will, in any case, also be able to count on the soft SC0 which, in 2025 as the E0125 specification, was the race reference. This could be a valid alternative, especially in the event of lower temperatures.

“For the first time this season, the extrasoft SCQ returns to centre stage for qualifying and the Superpole Race. Last year, this solution was used only in qualifying due to unfavourable weather conditions in the Superpole Race, so it will be interesting to see whether anyone uses it in the short race this year. All solutions, as well as the soft SC1 and medium SC2 fronts, are range products– i.e. they can be purchased by any motorcyclist worldwide and used both in competitions at any level and for track days.”

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Linglong Tire is set to make a major appearance at THE TIRE COLOGNE, the world’s leading tire trade fair, taking place from 9 to 11 June 2026. Located in Hall 7 at booths C-050 to D-059, the company will present its group brands Crosswind, Leao and Green Max alongside its main brand.

Making its European debut at the fair is the new Linglong UHP tyre, the Sport Master II, which is designed as the successor to the existing Sport Master model and is expected to reach retail markets in spring 2027. In addition to this launch, the company will exhibit leading passenger car profiles from its Masters series, a sustainable concept tyre and fresh off-the-road patterns. The truck segment will see four new tread designs premiere in Cologne, including a trailer tyre engineered for reduced rolling resistance on long-haul routes and two brand-new bus tyres intended for city buses and coaches.

The exhibition includes Linglong’s latest original equipment tyres, while the Green Max brand is being introduced as an independent brand for the European market. Visitors will also see new car and truck profiles from the Crosswind and Leao brands, now produced exclusively in Europe, including the first appearance of the Crosswind Dura Peak Van tyre.

Beyond product displays, Linglong’s presence emphasises personal customer engagement at its booth and lounge, where the European and international sales team looks forward to welcoming global visitors for discussions. Organised by Koelnmesse and the German Tyre Trade Association, the fair features around 350 exhibitors from 32 countries and expects roughly 15,000 trade visitors from over 110 nations.

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