Six currencies, with an estimated population of 184 million - the East African community exists around the Great Lakes Region. “The Cradle of Mankind” is what it is called. This region lies in the heart of Africa and is home to both flora and fauna as it may have existed in the primordial times, undisturbed – SMART.

Mobility has changed considerably in this region by the way the tyres here have found their way into this market. In 1998, Truck Tubeless Tyre Conversions began in Kenya and quickly spread out to the neighboring regions. Presently 95% of the tyres found in fleets are tubeless and there is 100% conversion rate on Passenger and 4x4 range of vehicles. It was the SMART thing to do. The millennium saw an influx of Fleet Management softwares, Tyre Management Contracts, with the help of Budini Tyre Management Software. Unprecedented tyre training, growing investments in tyre machinery, tools and accessories investments. Technology and processes peaked and the bubble burst.

On the tyre spectrum 12.00R20, which was the predominant tyre size, was replaced by the low profile 315/80R22.5 (not the 13R22.5) which continues to hog 60% of the truck tyre market. The 8.25R16 was replaced by the 265/70R19.5 and 295/80R22.5 (together with 12R22.5) replaced 11.00R20. On the tyre spectrum and front we were ahead of developed, space (nuclear) age countries like India and the Gulf where tubeless conversions were less and the predominant sizes remained to be 10.00R20 and 12.00R24 respectively.

Tubeless rims became the order of the day and even when Trilex Split rims (80 years technology) are still in use in the Gulf. For a market that churns out approximately 600,000 trucks tyre casings per year, tyre retreading is the environmentally SMART thing to do. The cold procured tread process replaced the hot casing damaging process.  East Africa has not been left  SMARTing in this field either.

What went wrong:

1.  Intelligent Organisations. Any intelligent system must be data-driven

The primary objective of any successful organisation is to analyse large pools of data accumulated over long periods of time in their areas of operations (This includes transporters, tyre importers and distributors and tyre manufacturers). Increasingly organisational decisions are NOT taken by managers’ intuition and common sense but algorithms and data derived electronically from recording of our interactions and experiences with customers. Selling tyres has ceased to be a contact sport it has degenerated in some quarters into a Nintendo like encounter.

Intelligent organisations normally SCALE (Sense, Comprehend, Act, Learn and Explain) their environment with managers/ owners / directors ceding authority over certain decisions while acquiring new capabilities and roles for themselves. As conjoined twins, SMART (Specific, Measurable, Achievable, Realistic, Timely) and SCALE goals must be matched.

Let me give illustration with a story. In Africa we love to do so. Reader’s discretion is advised!

A (SMART) priest arrived late at the foot of Mt. Kilimanjaro, Africa’s tallest mountain, for a climbing expedition the following day. Exhausted, he searched for a room in the nearest inn. Only one room was available which he was requested by the motel owner to share with a beautiful lady wearing a stunning fishy (SCALEy) dress who had arrived late for the same expedition. To make matters worse, there was only one mattress. The exhausted lady prepared and slept on one side of the mattress, while the honorable  priest laid the sheet and slept on the cold floor two meters away. The following morning at the breakfast table the priest formally introduced himself to the beautiful lady as asked her where she was from. She on the other hand enquired of the priest as to his mission at the Kilimanjaro. “ I have come to climb and conquer this greatest mountain in Mother Africa,” he said proudly trying to impress her. She paused and after a sigh said to  the priest in a low voice, “Tell me exactly how you intend to climb this mountain when you cannot SCALE up a six-inch mattress?!”  Moral of the story: No matter how good your SMART goals are, you must act on SCALE-ing the heights.

2. Smart Technologies portend a smart working force

Tony Nicolini – Founder of the Budini Tyre Software and Systems, puts it beautifully when he says “Technology is only as smart as the users want it to be.”  The exponential growth of data capturing capability has not been matched by its harnessing and channeling into useful avenues largely because investments are low in the field of tyre education and  tyre infrastructure. Having experience Tyre related trainings in different parts of the world, our region receives but a trickle of the much-needed skill laced training that would sharpen their senses in order to tyre SCALE better.

The three aspects related to Smart Tyre Technology are:

Smart transporters

Zul is a transporter who runs a successful bus company. Operating from the heart of Nairobi, to most parts of Kenya. He keeps meticulous records on all his tyre records. These records were the basis for decision making for a transport company that has had the least number of fatalities in the country. Zul represents about 5% of transporters in this region who have scrupulous, readily available  data that is open to scrutiny not only by his own company but can be used by suppliers.

In 2012 I had a chance to visit Tyre Heaven, a company in Sao Paulo. They invited Nicolini (Budini) and me to visit their premises. With over 700 trucks and trailers, there were there only three persons working in the tyre department. Cradle-to-Grave tyre data is maintained for all tyres. Once or twice a year, like a pilgrimage, representatives major tyre suppliers congregate in the transport premises to tender openly for 8,000 tyres.

Smart processes

Special Sales approaches to the market determine the success or failure or a sales person. Many transporters, tyre importers or dealers approach to own products with little comprehension on the conditions of use. Mismatch between tyres and vehicles, tyre and routes, have only added to the chagrin on the end-user. Professional ethics prohibit me from dwelling too much into these sales processes to end-users and dealers, but to say the least, these methodical approaches have no substitute. As a result of tyres being treated as a commodity, where price is the only point of discussion, SMART tyres with lipstick and high-heels have found their way into a hostile market that has unpaved roads, untrained staff and uncaring drivers in some instances.

The readers of this article may have had access to better tyre optimisation processes than the ones I will mention below. Yet I can say without a doubt now will match the dedication and follow-up that is offered by the Budini Tyre Management Systems.

• The Tyre Optimisation Process is a non-patented process that was arrived at by a team of tyre experts on casing (yet not tyre optimisation) in order to achieve the lowest cost per Kilometer in a particular fleet. Pocket Suit, Survey Web and TMS are worth a glance.

Feature Benefits and Evidence (FABEs) is the way tyres were sold, sadly price has over-shadowed all three since both  the purchaser nor the seller are reluctant to discuss the matters relating to performance. Benchmarking of tyre mileages across fleets is more often than not misleading.

Smart sales people

Ajay, Yves, Mick and Tony belong to a fading rare breed of people who were tyre  fleet problem solvers. These gate-keepers and well-trained mentors in process described above played and continued to give solutions and on-site training in the harsh environments. What is common about this people in how  SMART or wise they are. It is the extremely long span of attention they dedicate in their line of duty. It is therefore worrying that today when the tyre is being treated as a commodity and not a Safety Engineering piece of equipment, Africa and Africans without secure gate keepers and anti-dumping laws will fall prey to fast talking sales persons with tik-tok attention spans. If I were to be the Chief Tyre General –  Certain Tyres would only be sold on prescriptions.

In  South Africa, it was uncommon for representatives of different companies to meet at a major transporter and conduct a joint scrap and claim analysis. Just like doctors conducting a post-mortem, sample casings from each brand would be analysed and reported before they would rest back for a Friday  Brae and Beer. SMART. I know this may be happening in other parts of the word any it is the reason we now have the Radial Tyre Damage Book.

RFID, push alerts, Translogic tools, TPMS (Tire Pressure Monitoring Systems) are all example of Smart technologies that many sales persons, managers, owners and directors are aware of but are not capable of implementing just yet. However, training might be that essential key that unlocks the thirst for the much-needed necessities.

I end this article with the SMARTest thing I have heard this year and maybe for a long time. It comes from a great mind in Tyre Management “It does not matter how you record (label) tyres in whatever system you have….what matters is what you do with that tyre after that. A basic tyre system understood by all is the best way to involve others and come out with shining success. It beats even the tyre RFID systems - Marcio Olievera (Budini Systems – SMARTyre SCALER).

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JK Tyre is preparing to step up exports from India to the United States as a long-awaited Indo-US trade agreement moves closer to completion, even as the company continues to serve the American market through its Mexico subsidiary to navigate existing tariff structures.

Speaking at the company’s FY26 third-quarter media briefing, Managing Director Anshuman Singhania said that JK Tyre expected tyres made in India to secure a favourable position compared with imports into the US from Vietnam and other Southeast Asian countries once the agreement is signed.

“We expect to be either at par or in a better position. Once there is clarity on the duty structure, we will step up exports from India to the US,” he said, adding that clarity on the agreement was expected shortly and that the company would study the fine print before acting.

For now, JK Tyre maintains its presence in the US through JK Tornel, its Mexico-based subsidiary, where passenger car tyres attract almost zero duty into the American market. Earlier, around 3-4 percent of the company’s total revenue came from exports to the US, a share that could be reinstated depending on the final contours of the trade deal.

The company is also closely watching progress on a separate trade agreement between India and the European Union, which it believes could further improve export prospects for Indian tyre makers once signed by all member countries.

A strategic hedge

JK Tornel’s role in the company’s export strategy has become more prominent amid trade uncertainties. The Mexico arm allows JK Tyre to continue servicing the US market while India-US trade terms remain under negotiation.

Singhania made it clear that JK Tyre is ‘not giving up’ on the US market. Instead, it is using geography and duty structures to its advantage while awaiting clarity that could make India a viable export base again.

The management noted that, at times, strong domestic demand makes it more prudent to prioritise India over exports to the US. However, with additional capacities coming on stream, JK Tyre expects to have greater headroom to participate more aggressively in overseas markets.

While export strategy is evolving, the company’s current momentum is firmly anchored in the domestic market.

JK Tyre reported strong traction across both OEM and replacement segments, supported by festive demand, GST-led formalisation benefits and positive rural sentiment. Domestic volumes grew 16 percent year on year.

Replacement volumes rose 11–12 percent, while OEM volumes grew between 24 percent and 27 percent, reflecting robust demand from vehicle manufacturers.

A key driver has been the rebound in the commercial vehicle (CV) segment, which had remained subdued for nearly 18 months. JK Tyre, which commands one of the highest market shares in this category, is seeing renewed traction as freight movement and trucking activity improve.

The passenger vehicle OEM segment is also witnessing healthy momentum, contributing to overall growth across segments.

Market shifts

Singhania highlighted a visible shift in market demand towards premium tyres and larger rim sizes. The company is positioning itself to benefit from this trend by expanding its passenger car radial (PCR) portfolio and developing multiple sizes for export markets, particularly Europe.

The company has secured new OEM approvals to supply tyres for electric vehicle variants such as the Hyundai Creta EV and Tata Punch EV. The newly launched Renault Duster also features JK Tyre’s 18-inch Ranger HPE tyres.

The executive indicated that premiumisation and EV-linked demand are becoming structural drivers in the passenger vehicle tyre segment.

The company has announced an investment of INR 11.3 billion to expand capacity in truck and bus radials (TBR), PCR and other segments across multiple locations. This will increase overall capacity by nearly seven percent.

This follows a recently completed INR 15 billion expansion in PCR tyres that increased capacity by around 26 percent. On this expanded base, the company will now add another 4-5 percent capacity in passenger vehicle tyres.

Company Executives noted that this capacity addition would provide additional headroom to cater to both domestic growth and export opportunities once trade conditions become favourable.

The recent merger of subsidiary Cavendish Industries (CIL) into JK Tyre, completed in December, is expected to significantly improve operating efficiency and financial flexibility.

With the integration, JK Tyre now has full access to capacities at the Laksar and Tripura plants. While these capacities were earlier consolidated operationally, company officials said that the merger would now allow better realisation of large-scale synergies.

JK Tyre will also leverage its marketing and service network for CIL products. Importantly, the parent company’s higher credit rating will result in lower interest costs for working capital and term loans previously availed by CIL, which had an A+ rating.

The company expects overhead savings, interest cost reductions and operational efficiencies to support faster expansion.

Material outlook

Addressing concerns around commodity price volatility, Singhania said that the raw material basket saw a decline of nearly one percent during Q2 and Q3.

Going forward, raw material prices are expected to remain range-bound within 1–2 percent. Even if there is a marginal rise, JK Tyre believes strong demand conditions will allow it to pass on costs without disturbing margins.

“We do not see anything that may disturb the apple cart,” Singhania said.

He also announced that the company had earned a Silver rating in the latest EcoVadis ESG assessment, placing it among the top seven percent of companies globally.

The company said this recognition reflects its performance across sustainability pillars and aligns with its vision of becoming a green company by 2050.

A record quarter

JK Tyre reported its highest-ever consolidated quarterly revenue of INR 42.35 billion in Q3 FY26, up 15 percent year-on-year. EBITDA stood at INR 5.83 billion with margins expanding sharply to 13.8 percent, a rise of 470 basis points year on year.

Profit after tax surged 3.7 times to INR 2.9 billion compared with INR 570 million in the same quarter last year. Domestic volume growth stood at 16 percent while export volumes grew nine percent, even though overall export revenues were described as flattish due to geopolitical uncertainties.

JK Tornel reported a 21 percent rise in turnover to INR 6.16 billion from INR 5.07 billion a year earlier.

Company officials attributed the margin expansion to operating leverage, execution focus and benign raw material prices.

Singhania indicated that demand visibility for 2026–27 remains strong with particular optimism for the first half of FY27. All segments including OEM, replacement, domestic and exports are expected to see growth.

For JK Tyre, the convergence of strong domestic demand, expanded capacity, merger synergies and potential trade advantages could determine whether India re-emerges as a meaningful export base for the US and Europe.

Not as a return to the past, executives suggested, but as a fresh opportunity built on scale, efficiency and a more premium product mix.

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Demonstrating its advanced SUV tyre technology to North American customers, Hankook Tire took part in the prestigious King of the Hammers off-road race in California’s Johnson Valley on 6 February. This gruelling event, which challenges drivers across desert, rock and mud, is a major North American motorsport spectacle, annually drawing over 500 teams, 80,000 spectators and millions of online viewers.

For the competition, Hankook equipped the vehicles of drivers Joel Dulac, Justin Dulac and Jacob Pacheco with its extreme-terrain Dynapro MT2 tyre. This model is engineered to provide exceptional traction, grip and durability on severe off-road surfaces. Its specialised tread pattern enhances performance on mud and gravel, while a robust V-shaped sidewall design offers protection against sharp rocks and obstacles. The tread block design also ensures stable control and comfort across both on- and off-road environments.

The Dynapro series represents SUV tire technology already validated in major North American motorsports. At last year's King of the Hammers, drivers Dulac and Pacheco achieved outstanding results using the Dynapro MT2, and at the 2024 Antigo Off-Road National, Michael Funk earned a podium finish with Dynapro tyres. Beyond performance, the tyre’s innovative design has been globally recognised, winning a Red Dot Design Award in 2020.

Hankook Tire is actively strengthening its North American market presence through innovation and its premium unified brand. Beyond sponsoring teams at events like King of the Hammers, the company engages customers at major automotive exhibitions such as the SEMA Show and Overland Expo. It further amplifies its technology-driven brand image through partnerships in sports and entertainment, including its role as an Official Tire Partner and Founding Partner of the US-based Tomorrow Golf League (TGL) presented by SoFi.

Looking forward, Hankook intends to solidify its global market leadership by leveraging performance data from its involvement in over 70 motorsports events worldwide, such as the ABB FIA Formula E World Championship and the FIA World Rally Championship. This strategic use of real-world racing insights will advance the development of its core ultra-high-performance tire technologies.

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Linglong Tire hosted its second Chinese fan event with Chelsea Football Club early this year in Chongqing, reinforcing its role as the club’s global tyre partner. The gathering attracted a wide range of guests, partners and media, who joined Chelsea icon Gianfranco Zola for an engaging experience. Located in central China, roughly 1,500 kilometres west of Shanghai, Chongqing is a dynamic metropolis of 32 million people and a vital commercial hub, reflecting the progressive spirit both Linglong Tire and Chelsea embody.

Linglong Tire’s Vice President, Guo Kuntao, inaugurated the event by reviewing key milestones of the partnership, established in 2024. He emphasised the natural alignment between the two brands, noting shared commitments to innovation, excellence and high-quality standards. Attendees then enjoyed various interactive opportunities, such as taking digital photos with virtual backgrounds featuring Chelsea stars and Stamford Bridge, collecting autographs from Zola and participating in digital football matches. Throughout the event, Linglong highlighted its newest tyre products, underscoring that safety and quality remain central to its development philosophy.

The celebration culminated in a public viewing of Chelsea’s Premier League match against Brentford, where fans united in song and cheered the team’s comfortable 2-0 home victory. By organising ‘The Famous CFC’ event in Chongqing, Linglong Tire not only showcased its international brand strength but also deepened its influence in the Chinese market, creating lasting impressions among fans and potential customers. Moving forward, the company plans to expand such activations to additional cities across China, further energizing its sports marketing initiatives and supporting the growth of football culture nationwide.

Zola said, "It is an honour for me to represent Chelsea Football Club at the Linglong Tire event today. This collaboration reflects Chelsea's commitment to fans worldwide, particularly in strengthening relationships with the passionate fan community in China. Many thanks to Linglong Tire for supporting the club. I hope everyone has a wonderful time in Chongqing."

Kuntao said, "We take this opportunity to sincerely thank the fans for their love for Chelsea and their trust in Linglong Tire. In the future, we will continue our efforts to strengthen the passion and joy of football through further events."

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Nokian Tyres has launched its ‘Carve the Corners’ contest, offering hockey fans in United States and Canada a chance to win a trip to the 2026 IIHF Ice Hockey World Championship. The promotion runs from 6 February to 20 March. Entrants can visit a dedicated page on the company’s website for their opportunity to win an all-expenses-paid experience. This includes airfare, lodging and tickets to the semifinal games in Zurich, Switzerland, on 30 May. One winner will be randomly selected from each country, each receiving a trip for themselves and a guest.

The tournament itself, for which Nokian Tyres is an Official Sponsor for a two-year period, takes place from 15 to 31 May. It is the world’s largest annual winter sports event, featuring 64 games where 16 top national teams compete for the World Champion title, captivating millions of viewers. Beyond the grand prize, the contest page allows participants to predict the tournament’s overall winner and leading scorer, and also provides information on Nokian Tyres products.

The company is promoting the campaign extensively. Efforts include social media outreach on platforms like Facebook, Instagram, TikTok and Threads, where followers can find competition updates, driving tips and hockey-related content. Nokian Tyres is also working with its network of tyre dealers and hockey media across both countries to raise awareness. This broader campaign involves dealer showrooms, podcast discussions and various grassroots channels. Additionally, a separate contest is available exclusively for tyre dealers, offering them a chance to win tickets to the championship, promoted through the company’s dedicated dealer communications.

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