Six currencies, with an estimated population of 184 million - the East African community exists around the Great Lakes Region. “The Cradle of Mankind” is what it is called. This region lies in the heart of Africa and is home to both flora and fauna as it may have existed in the primordial times, undisturbed – SMART.

Mobility has changed considerably in this region by the way the tyres here have found their way into this market. In 1998, Truck Tubeless Tyre Conversions began in Kenya and quickly spread out to the neighboring regions. Presently 95% of the tyres found in fleets are tubeless and there is 100% conversion rate on Passenger and 4x4 range of vehicles. It was the SMART thing to do. The millennium saw an influx of Fleet Management softwares, Tyre Management Contracts, with the help of Budini Tyre Management Software. Unprecedented tyre training, growing investments in tyre machinery, tools and accessories investments. Technology and processes peaked and the bubble burst.

On the tyre spectrum 12.00R20, which was the predominant tyre size, was replaced by the low profile 315/80R22.5 (not the 13R22.5) which continues to hog 60% of the truck tyre market. The 8.25R16 was replaced by the 265/70R19.5 and 295/80R22.5 (together with 12R22.5) replaced 11.00R20. On the tyre spectrum and front we were ahead of developed, space (nuclear) age countries like India and the Gulf where tubeless conversions were less and the predominant sizes remained to be 10.00R20 and 12.00R24 respectively.

Tubeless rims became the order of the day and even when Trilex Split rims (80 years technology) are still in use in the Gulf. For a market that churns out approximately 600,000 trucks tyre casings per year, tyre retreading is the environmentally SMART thing to do. The cold procured tread process replaced the hot casing damaging process.  East Africa has not been left  SMARTing in this field either.

What went wrong:

1.  Intelligent Organisations. Any intelligent system must be data-driven

The primary objective of any successful organisation is to analyse large pools of data accumulated over long periods of time in their areas of operations (This includes transporters, tyre importers and distributors and tyre manufacturers). Increasingly organisational decisions are NOT taken by managers’ intuition and common sense but algorithms and data derived electronically from recording of our interactions and experiences with customers. Selling tyres has ceased to be a contact sport it has degenerated in some quarters into a Nintendo like encounter.

Intelligent organisations normally SCALE (Sense, Comprehend, Act, Learn and Explain) their environment with managers/ owners / directors ceding authority over certain decisions while acquiring new capabilities and roles for themselves. As conjoined twins, SMART (Specific, Measurable, Achievable, Realistic, Timely) and SCALE goals must be matched.

Let me give illustration with a story. In Africa we love to do so. Reader’s discretion is advised!

A (SMART) priest arrived late at the foot of Mt. Kilimanjaro, Africa’s tallest mountain, for a climbing expedition the following day. Exhausted, he searched for a room in the nearest inn. Only one room was available which he was requested by the motel owner to share with a beautiful lady wearing a stunning fishy (SCALEy) dress who had arrived late for the same expedition. To make matters worse, there was only one mattress. The exhausted lady prepared and slept on one side of the mattress, while the honorable  priest laid the sheet and slept on the cold floor two meters away. The following morning at the breakfast table the priest formally introduced himself to the beautiful lady as asked her where she was from. She on the other hand enquired of the priest as to his mission at the Kilimanjaro. “ I have come to climb and conquer this greatest mountain in Mother Africa,” he said proudly trying to impress her. She paused and after a sigh said to  the priest in a low voice, “Tell me exactly how you intend to climb this mountain when you cannot SCALE up a six-inch mattress?!”  Moral of the story: No matter how good your SMART goals are, you must act on SCALE-ing the heights.

2. Smart Technologies portend a smart working force

Tony Nicolini – Founder of the Budini Tyre Software and Systems, puts it beautifully when he says “Technology is only as smart as the users want it to be.”  The exponential growth of data capturing capability has not been matched by its harnessing and channeling into useful avenues largely because investments are low in the field of tyre education and  tyre infrastructure. Having experience Tyre related trainings in different parts of the world, our region receives but a trickle of the much-needed skill laced training that would sharpen their senses in order to tyre SCALE better.

The three aspects related to Smart Tyre Technology are:

Smart transporters

Zul is a transporter who runs a successful bus company. Operating from the heart of Nairobi, to most parts of Kenya. He keeps meticulous records on all his tyre records. These records were the basis for decision making for a transport company that has had the least number of fatalities in the country. Zul represents about 5% of transporters in this region who have scrupulous, readily available  data that is open to scrutiny not only by his own company but can be used by suppliers.

In 2012 I had a chance to visit Tyre Heaven, a company in Sao Paulo. They invited Nicolini (Budini) and me to visit their premises. With over 700 trucks and trailers, there were there only three persons working in the tyre department. Cradle-to-Grave tyre data is maintained for all tyres. Once or twice a year, like a pilgrimage, representatives major tyre suppliers congregate in the transport premises to tender openly for 8,000 tyres.

Smart processes

Special Sales approaches to the market determine the success or failure or a sales person. Many transporters, tyre importers or dealers approach to own products with little comprehension on the conditions of use. Mismatch between tyres and vehicles, tyre and routes, have only added to the chagrin on the end-user. Professional ethics prohibit me from dwelling too much into these sales processes to end-users and dealers, but to say the least, these methodical approaches have no substitute. As a result of tyres being treated as a commodity, where price is the only point of discussion, SMART tyres with lipstick and high-heels have found their way into a hostile market that has unpaved roads, untrained staff and uncaring drivers in some instances.

The readers of this article may have had access to better tyre optimisation processes than the ones I will mention below. Yet I can say without a doubt now will match the dedication and follow-up that is offered by the Budini Tyre Management Systems.

• The Tyre Optimisation Process is a non-patented process that was arrived at by a team of tyre experts on casing (yet not tyre optimisation) in order to achieve the lowest cost per Kilometer in a particular fleet. Pocket Suit, Survey Web and TMS are worth a glance.

Feature Benefits and Evidence (FABEs) is the way tyres were sold, sadly price has over-shadowed all three since both  the purchaser nor the seller are reluctant to discuss the matters relating to performance. Benchmarking of tyre mileages across fleets is more often than not misleading.

Smart sales people

Ajay, Yves, Mick and Tony belong to a fading rare breed of people who were tyre  fleet problem solvers. These gate-keepers and well-trained mentors in process described above played and continued to give solutions and on-site training in the harsh environments. What is common about this people in how  SMART or wise they are. It is the extremely long span of attention they dedicate in their line of duty. It is therefore worrying that today when the tyre is being treated as a commodity and not a Safety Engineering piece of equipment, Africa and Africans without secure gate keepers and anti-dumping laws will fall prey to fast talking sales persons with tik-tok attention spans. If I were to be the Chief Tyre General –  Certain Tyres would only be sold on prescriptions.

In  South Africa, it was uncommon for representatives of different companies to meet at a major transporter and conduct a joint scrap and claim analysis. Just like doctors conducting a post-mortem, sample casings from each brand would be analysed and reported before they would rest back for a Friday  Brae and Beer. SMART. I know this may be happening in other parts of the word any it is the reason we now have the Radial Tyre Damage Book.

RFID, push alerts, Translogic tools, TPMS (Tire Pressure Monitoring Systems) are all example of Smart technologies that many sales persons, managers, owners and directors are aware of but are not capable of implementing just yet. However, training might be that essential key that unlocks the thirst for the much-needed necessities.

I end this article with the SMARTest thing I have heard this year and maybe for a long time. It comes from a great mind in Tyre Management “It does not matter how you record (label) tyres in whatever system you have….what matters is what you do with that tyre after that. A basic tyre system understood by all is the best way to involve others and come out with shining success. It beats even the tyre RFID systems - Marcio Olievera (Budini Systems – SMARTyre SCALER).

Comments (0)

ADD COMMENT

Link Copied!

TBC Corporation, one of North America’s largest marketers of automotive replacement tyres through wholesale and franchise operations, marked a significant milestone on 23 March 2026, celebrating seven decades in the automotive industry. In recognition of this achievement and the company’s broader influence, the Palm Beach County Board of Commissioners officially proclaimed the date as TBC Corporation Day, honouring the organisation’s deep-rooted impact on both its sector and the local communities it serves.

Originating in 1956 as a simple purchasing cooperative for tyre retailers, TBC has since evolved into a sprawling enterprise. The company now employs over 3,000 people, maintains more than 130 strategically located distribution centres across US and Mexico and operates globally. Its presence spans the entire automotive value chain, encompassing nearly 470 franchised Big O Tires locations alongside wholesale distribution, supply chain services and third-party manufacturing.

Beyond its commercial footprint, TBC prioritises social responsibility through its ‘Driven to Give’ initiative. This programme channels the company’s commitment to environmental stewardship and community engagement by fostering volunteerism, sustainable business practices and targeted corporate giving, ensuring a positive impact in the areas where its employees live and work.

Don Byrd, CEO, TBC, said, “At TBC, we are building on our legacy by focusing on our purpose to be the distributor, franchisor and employer of choice in the markets where we compete through a steadfast commitment to excellence. We are proud of what we’ve achieved in our 70 years, and we strive to continue to be the most trusted provider of innovative and efficient solutions for our customers, franchisees and business partners.”

Comments (0)

ADD COMMENT

Link Copied!

Atturo Tires, a leading private brand of performance-focused tyres for light truck, SUV, crossover, UTV, hybrid, EV and performance vehicles, has confirmed it will continue as the Official Tyre Partner of the Professional Fighters League throughout North America for the 2026 season. This marks the second year of collaboration between the performance tyre manufacturer and the rapidly expanding mixed martial arts organisation. Building on a successful 2025 campaign that delivered more than 300 million impressions, the renewed agreement underscores Atturo’s dedication to supporting the league’s growth.

The partnership will be featured across the PFL’s North American event schedule. Atturo’s presence will include in-arena branding at all 10 United States events, beginning in Pittsburgh and Chicago, as well as broadcast visibility on ESPN platforms. Further integration comes through continued sponsorship of the ‘Keys to Victory’ segment, where analysts break down matchups. Collaborative digital content and brand ambassador activations tailored for MMA audiences will also extend the brand’s reach.

Alongside the renewed agreement, Atturo has introduced two official brand ambassadors for 2026: welterweight Logan Storley and bantamweight Sergio Pettis. Storley, a former interim Bellator welterweight champion and four-time NCAA Division I All-American, is set to headline the PFL’s return to Sioux Falls on 2 May. Pettis, a former Bellator bantamweight champion known for his polished footwork and technical striking, will headline the 11 April event in Chicago against undefeated Mitch McKee.

Both fighters carry strong followings within North American MMA, offering Atturo meaningful connections to an engaged consumer base. Storley’s championship pedigree aligns with the brand’s performance-driven identity, while Pettis’s skill positions him as a central figure in the 2026 title picture. Through these ambassador relationships and the broader sponsorship framework, Atturo continues to embed itself within the league’s marquee moments and fan-facing platforms.

John Martin, CEO, Professional Fighters League, said, “We’re excited to extend our relationship with Atturo Tire, a brand that aligns with our dedication to innovation and performance. As PFL continues to expand globally – including new partnerships in France, China, Mexico and Central America – our North American events remain a major foundation of our programming, and Atturo is a strong fit for that regional focus.”

Michael Mathis, President, Atturo Tires, said “Atturo is proud to remain the Official Tyre Partner of the PFL in North America. The PFL’s North American fan base is passionate, fast-growing and deeply engaged – exactly the kind of audience that resonates with our high-performance product line. We’re thrilled to continue showcasing the Atturo brand alongside the PFL’s elite athletes throughout the 2026 US season.”

Comments (0)

ADD COMMENT

Link Copied!

TyreSafe, UK’s charity dedicated to raising tyre safety awareness, has issued a fresh warning to owners of caravans, motorhomes and trailers as vehicles emerge from winter storage, highlighting a significant rise in towing-related incidents across UK roads. New data reveals that between 2022 and 2024, there were over 16,700 incidents involving towed vehicles on the Strategic Road Network, with a 16 percent increase over that period. The majority were breakdowns, and trailers made up the largest proportion, followed by caravans and horseboxes. With nearly four out of five such incidents classed as breakdowns and many considered preventable, TyreSafe stresses that tyre condition and air pressure are essential checks after prolonged periods out of use.

Tyres can deteriorate while stationary, even when they appear undamaged. Air pressure often drops during storage, and combined with rubber degradation, this greatly raises the risk of failure once back on the road. For caravan owners, under-inflated tyres can lead to instability or snaking, especially in crosswinds or when passed by large vehicles, while the extra flexing increases the chance of tread separation under heavy loads. Motorhomes face distinct risks due to their heavier, permanently laden construction, which places sustained strain on tyres. A blowout can be harder to control given the higher centre of gravity, and flat spotting from long storage periods may cause internal damage that manifests as vibration at speed. Horseboxes and trailers stored for extended intervals are equally vulnerable, as tyres can suffer internal weakening without visible signs.

Correct tyre pressure on the towing vehicle is just as critical. Under-inflated rear tyres can cause the vehicle to sag under nose weight, altering weight distribution and reducing steering precision and braking effectiveness. Pressures should always be adjusted according to manufacturer recommendations for towing loads. Motorhome owners must also pay attention to CP-marked tyres, which are specifically designed for camping vehicles and often require significantly higher pressures—sometimes up to 80 PSI—compared to standard car tyres. Using lower car-type pressures leaves them dangerously under-inflated, leading to excess heat, sidewall stress, and potential failure.

Tyres that have lost pressure are more prone to overheating, rapid wear and sidewall cracking, which occurs when rubber polymers degrade. Cracking can appear on the sidewall or tread even in lightly used tyres, particularly if storage conditions are poor, and can compromise structural integrity over time. Factors such as air loss while stationary, oxidation, UV and temperature extremes, ozone exposure and improper storage all contribute to deterioration. Unlike regularly used vehicles, stored vehicles miss out on the benefits that help maintain tyre flexibility and pressure stability.

TyreSafe urges road users to embrace the simple ACT protocol: regular checks of air pressure, condition and tread depth.

Stuart Lovatt, Chair of TyreSafe, said, “With towing incidents rising, tyre safety has never been more important. Air pressure naturally reduces over time, and tyres that are both under-inflated and degraded are far more likely to fail. When towing or driving a motorhome, tyres operate under higher loads and stresses, so even small weaknesses can have serious consequences.”

Sarah Smithurst MBE, Chief Operating Officer, NTTA, said “Many caravans, trailers and horseboxes spend months in storage over the winter, and during that time, tyres can slowly lose pressure or begin to deteriorate without the owner realising. Because these tyres are often carrying heavy loads when they return to the road, even small issues can quickly become serious safety risks.

“Before towing for the first time each season, owners should take the time to check tyre pressures against the manufacturer’s recommendations and carefully inspect the tyres for signs of cracking, damage or excessive wear. It’s also important not to overlook the tyres on the towing vehicle itself, as they play a vital role in maintaining stability and control when towing. A few simple checks before setting off can make a significant difference to safety and help prevent avoidable breakdowns or incidents on the road.”

Comments (0)

ADD COMMENT

Link Copied!

Mitas has launched MITRAK, a new series of rubber tracks crafted to meet the rigorous demands of modern farming. By merging robust engineering with advanced materials, this range is built to endure challenging field conditions while promoting soil-friendly operation, allowing agricultural professionals to work productively without compromising the health of their land.

Engineered for an extended service life, MITRAK tracks feature a resilient internal structure that ensures uniform strength throughout. This design supports heavy loads and maintains consistent, dependable performance in the toughest operating environments. A specialised tread compound further enhances durability by resisting wear, cuts and everyday abrasions, while a reinforced track body improves balance and distributes stresses evenly for smooth, reliable operation across the entire contact area.

Beyond raw durability, MITRAK prioritises soil preservation through reduced ground pressure and optimised flotation. This approach minimises soil compaction, boosts traction and enhances overall field efficiency, enabling operators to cover more ground while safeguarding vital soil structure. With this introduction, Mitas continues to expand its portfolio of advanced agricultural mobility solutions, delivering performance where it matters most.

Roberta D’Agnano, Global Marketing Director Mitas, Yokohama TWS, said, “With MITRAK, we open a new chapter for Mitas, entering the agricultural rubber track segment for the first time and taking a decisive step in the evolution of our brand. This step reflects our ambition to offer farmers a truly complete portfolio, capable of supporting every application and every field condition. Rooted in our core values of strength, reliability and respect for the land, MITRAK is designed to boost productivity, ensure long-lasting performance and protect the soil, because real performance should always leave the right track.”

Comments (0)

ADD COMMENT

Link Copied!