Six currencies, with an estimated population of 184 million - the East African community exists around the Great Lakes Region. “The Cradle of Mankind” is what it is called. This region lies in the heart of Africa and is home to both flora and fauna as it may have existed in the primordial times, undisturbed – SMART.

Mobility has changed considerably in this region by the way the tyres here have found their way into this market. In 1998, Truck Tubeless Tyre Conversions began in Kenya and quickly spread out to the neighboring regions. Presently 95% of the tyres found in fleets are tubeless and there is 100% conversion rate on Passenger and 4x4 range of vehicles. It was the SMART thing to do. The millennium saw an influx of Fleet Management softwares, Tyre Management Contracts, with the help of Budini Tyre Management Software. Unprecedented tyre training, growing investments in tyre machinery, tools and accessories investments. Technology and processes peaked and the bubble burst.

On the tyre spectrum 12.00R20, which was the predominant tyre size, was replaced by the low profile 315/80R22.5 (not the 13R22.5) which continues to hog 60% of the truck tyre market. The 8.25R16 was replaced by the 265/70R19.5 and 295/80R22.5 (together with 12R22.5) replaced 11.00R20. On the tyre spectrum and front we were ahead of developed, space (nuclear) age countries like India and the Gulf where tubeless conversions were less and the predominant sizes remained to be 10.00R20 and 12.00R24 respectively.

Tubeless rims became the order of the day and even when Trilex Split rims (80 years technology) are still in use in the Gulf. For a market that churns out approximately 600,000 trucks tyre casings per year, tyre retreading is the environmentally SMART thing to do. The cold procured tread process replaced the hot casing damaging process.  East Africa has not been left  SMARTing in this field either.

What went wrong:

1.  Intelligent Organisations. Any intelligent system must be data-driven

The primary objective of any successful organisation is to analyse large pools of data accumulated over long periods of time in their areas of operations (This includes transporters, tyre importers and distributors and tyre manufacturers). Increasingly organisational decisions are NOT taken by managers’ intuition and common sense but algorithms and data derived electronically from recording of our interactions and experiences with customers. Selling tyres has ceased to be a contact sport it has degenerated in some quarters into a Nintendo like encounter.

Intelligent organisations normally SCALE (Sense, Comprehend, Act, Learn and Explain) their environment with managers/ owners / directors ceding authority over certain decisions while acquiring new capabilities and roles for themselves. As conjoined twins, SMART (Specific, Measurable, Achievable, Realistic, Timely) and SCALE goals must be matched.

Let me give illustration with a story. In Africa we love to do so. Reader’s discretion is advised!

A (SMART) priest arrived late at the foot of Mt. Kilimanjaro, Africa’s tallest mountain, for a climbing expedition the following day. Exhausted, he searched for a room in the nearest inn. Only one room was available which he was requested by the motel owner to share with a beautiful lady wearing a stunning fishy (SCALEy) dress who had arrived late for the same expedition. To make matters worse, there was only one mattress. The exhausted lady prepared and slept on one side of the mattress, while the honorable  priest laid the sheet and slept on the cold floor two meters away. The following morning at the breakfast table the priest formally introduced himself to the beautiful lady as asked her where she was from. She on the other hand enquired of the priest as to his mission at the Kilimanjaro. “ I have come to climb and conquer this greatest mountain in Mother Africa,” he said proudly trying to impress her. She paused and after a sigh said to  the priest in a low voice, “Tell me exactly how you intend to climb this mountain when you cannot SCALE up a six-inch mattress?!”  Moral of the story: No matter how good your SMART goals are, you must act on SCALE-ing the heights.

2. Smart Technologies portend a smart working force

Tony Nicolini – Founder of the Budini Tyre Software and Systems, puts it beautifully when he says “Technology is only as smart as the users want it to be.”  The exponential growth of data capturing capability has not been matched by its harnessing and channeling into useful avenues largely because investments are low in the field of tyre education and  tyre infrastructure. Having experience Tyre related trainings in different parts of the world, our region receives but a trickle of the much-needed skill laced training that would sharpen their senses in order to tyre SCALE better.

The three aspects related to Smart Tyre Technology are:

Smart transporters

Zul is a transporter who runs a successful bus company. Operating from the heart of Nairobi, to most parts of Kenya. He keeps meticulous records on all his tyre records. These records were the basis for decision making for a transport company that has had the least number of fatalities in the country. Zul represents about 5% of transporters in this region who have scrupulous, readily available  data that is open to scrutiny not only by his own company but can be used by suppliers.

In 2012 I had a chance to visit Tyre Heaven, a company in Sao Paulo. They invited Nicolini (Budini) and me to visit their premises. With over 700 trucks and trailers, there were there only three persons working in the tyre department. Cradle-to-Grave tyre data is maintained for all tyres. Once or twice a year, like a pilgrimage, representatives major tyre suppliers congregate in the transport premises to tender openly for 8,000 tyres.

Smart processes

Special Sales approaches to the market determine the success or failure or a sales person. Many transporters, tyre importers or dealers approach to own products with little comprehension on the conditions of use. Mismatch between tyres and vehicles, tyre and routes, have only added to the chagrin on the end-user. Professional ethics prohibit me from dwelling too much into these sales processes to end-users and dealers, but to say the least, these methodical approaches have no substitute. As a result of tyres being treated as a commodity, where price is the only point of discussion, SMART tyres with lipstick and high-heels have found their way into a hostile market that has unpaved roads, untrained staff and uncaring drivers in some instances.

The readers of this article may have had access to better tyre optimisation processes than the ones I will mention below. Yet I can say without a doubt now will match the dedication and follow-up that is offered by the Budini Tyre Management Systems.

• The Tyre Optimisation Process is a non-patented process that was arrived at by a team of tyre experts on casing (yet not tyre optimisation) in order to achieve the lowest cost per Kilometer in a particular fleet. Pocket Suit, Survey Web and TMS are worth a glance.

Feature Benefits and Evidence (FABEs) is the way tyres were sold, sadly price has over-shadowed all three since both  the purchaser nor the seller are reluctant to discuss the matters relating to performance. Benchmarking of tyre mileages across fleets is more often than not misleading.

Smart sales people

Ajay, Yves, Mick and Tony belong to a fading rare breed of people who were tyre  fleet problem solvers. These gate-keepers and well-trained mentors in process described above played and continued to give solutions and on-site training in the harsh environments. What is common about this people in how  SMART or wise they are. It is the extremely long span of attention they dedicate in their line of duty. It is therefore worrying that today when the tyre is being treated as a commodity and not a Safety Engineering piece of equipment, Africa and Africans without secure gate keepers and anti-dumping laws will fall prey to fast talking sales persons with tik-tok attention spans. If I were to be the Chief Tyre General –  Certain Tyres would only be sold on prescriptions.

In  South Africa, it was uncommon for representatives of different companies to meet at a major transporter and conduct a joint scrap and claim analysis. Just like doctors conducting a post-mortem, sample casings from each brand would be analysed and reported before they would rest back for a Friday  Brae and Beer. SMART. I know this may be happening in other parts of the word any it is the reason we now have the Radial Tyre Damage Book.

RFID, push alerts, Translogic tools, TPMS (Tire Pressure Monitoring Systems) are all example of Smart technologies that many sales persons, managers, owners and directors are aware of but are not capable of implementing just yet. However, training might be that essential key that unlocks the thirst for the much-needed necessities.

I end this article with the SMARTest thing I have heard this year and maybe for a long time. It comes from a great mind in Tyre Management “It does not matter how you record (label) tyres in whatever system you have….what matters is what you do with that tyre after that. A basic tyre system understood by all is the best way to involve others and come out with shining success. It beats even the tyre RFID systems - Marcio Olievera (Budini Systems – SMARTyre SCALER).

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Oak Group Holdings has secured the acquisition of Exhaust, Tyres and Batteries (ETB), a UK automotive service provider formerly owned by Bridgestone. This purchase introduces a significant new distribution channel for the expanding company while marking a strategic shift in its operational reach.

With ETB now fully integrated into the portfolio, Oak gains four warehouses spanning Wales, the Midlands and the Southwest of England. These additions bolster the firm’s existing wholesale network and extend its geographical presence across key regions. The deal also grants Oak direct access to consumers through ETB’s established fast-fit network – a first in the company’s 45-year history – allowing its technology-driven and brand-focused service model to enter the fast-fit sector.

The two companies' brand portfolios are well matched, allowing for a smooth transition to the current tyre brands presently under the Oak Group banner, which include Davanti, Envoy, Landsail, Linglong, Delinte and Aptany, ensuring continuity and strengthening the combined offering, said the company.

Peter Cross, Commercial Director, Oak Group Holdings, said, “2026 marks the start of an exciting new chapter for Oak. This milestone acquisition demonstrates the strength of our business, our continued investment and our long-term commitment as a wholesaler operating in what has been a turbulent and challenging market in recent years. We are very excited to welcome ETB colleagues to the Oak Group. We know the ETB team has vast experience and our values are closely aligned in terms of the importance of customer service in every aspect of what we do.”

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TyreSafe, UK’s charity dedicated to raising tyre safety awareness, is highlighting the significant safety risks posed by under-inflated or degraded motorcycle tyres when bikes are brought back into use after winter storage. With motorcyclists across Great Britain preparing for the return to the road, the organisation stresses that thorough tyre inspections are essential. This urgency is underscored by troubling casualty data: in 2024, a total of 340 motorcyclists lost their lives on British roads, while over 5,400 suffered serious injuries and more than 10,000 sustained slight injuries. Fatalities rose by eight percent between 2023 and 2024, even though traffic increased by only four percent.

The core of TyreSafe’s warning lies in the hidden effects of prolonged inactivity. Even if tread depth appears sufficient, tyres can lose air pressure and structural integrity while a bike remains stationary. Unlike cars, motorcycles depend entirely on two small contact patches for grip, braking and stability, leaving almost no room for error. This makes the consequences of neglect particularly severe, especially in critical moments such as braking into a bend or riding on wet roads.

The impact of under-inflated or degraded tyres manifests in several noticeable ways. Riders may encounter a wallowing sensation during cornering, vague or heavy steering, reduced handlebar feedback and increased stopping distances. Irregular wear patterns and diminished fuel efficiency can also emerge. As pressure drops, excessive tyre flex generates internal heat, accelerating structural damage and raising the risk of sudden failure. Tread distortion further compromises grip, particularly in wet conditions where aquaplaning becomes a greater danger.

Visible sidewall cracking indicates that rubber compounds have hardened and lost flexibility, diminishing the tyre’s ability to maintain grip and absorb road forces. For a motorcycle, where balance and control hinge entirely on tyre integrity, such cracking can signal an imminent risk of grip loss or failure. Deep or widespread cracks warrant immediate replacement. Even occasional use during storage helps preserve flexibility and pressure stability, making meticulous inspection especially critical for seasonally ridden motorcycles.

TyreSafe urges road users to embrace the simple ACT protocol: regular checks of air pressure, condition and tread depth.

Stuart Lovatt, Chair of TyreSafe, said, “After months off the road, many riders are eager to get back out and enjoy their bikes – but tyres may not be in the same condition they were at the end of last season. Under-inflation can make a bike feel heavy, vague or unstable in corners, while degraded rubber reduces grip – especially in the wet. With casualty numbers rising, riders can’t afford to overlook something as fundamental as tyre safety. A simple check before the first ride could prevent a serious incident.”

Craig Carey-Clinch, Director of the National Motorcycle Council, said, “Motorcyclists depend completely on their tyres for grip, braking and stability. When tyres are under-inflated or deteriorated, the changes in handling can be subtle at first – but in an emergency situation, those differences can be decisive. Carrying out thorough tyre checks before the first ride of the season is one of the simplest and most effective ways riders can reduce avoidable risk.”

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Tegeta Motors is marking World Zero Waste Day with a dedicated environmental initiative at its Batumi branch, running from 30 March through 5 April 2026. During this period, the company invites citizens to responsibly dispose of used automotive products such as batteries, tyres and oil at the on-site ‘Tegeta Green Planet’ collection point. Rather than discarding these items, participants contribute to a sustainable cycle, as Tegeta Motors arranges for the collected materials to be transported to licensed recycling facilities where they are processed in full compliance with technical regulations.

To encourage participation, the company is offering several incentives for those who bring in their used items. Contributors will receive specially designed gifts featuring the Tegeta Green Planet logo, crafted from recycled banners previously used in the company’s own campaigns. Additionally, participants can benefit from a 25 percent cashback on new automotive products, including batteries, oils and tyres. As a special recognition, the individual who brings in the largest quantity of tyres and the greatest weight of batteries will be awarded a 300 GEL voucher from Tegeta Motors.

This effort reflects Tegeta Motors’ longstanding commitment to environmental responsibility. Through its ongoing partnership with Tegeta Green Planet, the company has for years promoted effective automotive waste management aligned with technical standards. The collection point at the Batumi branch, located at 1 Yuri Gagarin Street, will be open from 30 March to 4 April between 10:00 a.m. and 6:00 p.m., and on 5 April from 10:00 a.m. to 4:00 p.m., welcoming all who wish to contribute to this green initiative.

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Zeon initiated the first iteration of its ZEON ACADEMY, known as the German/International Elastomer course, with a gathering held in Italy during March. This educational programme was originally established by Zeon’s technical team in 2015 with the core mission of disseminating expertise surrounding the company’s speciality elastomers and associated product lines. The curriculum is designed to illuminate practical applications and to explore emerging opportunities where these advanced materials can be effectively utilized.

Over the course of two days in Sarnico, the Zeon Europe team engaged with a diverse group of attendees representing a broad spectrum of industries, who demonstrated strong support for the seminar. The sessions facilitated in-depth discussions covering Zeon’s product portfolio, real-world applications and evolving market trends. For those interested in participating in future training opportunities, reaching out to a Zeon representative is the recommended way to express interest or register colleagues.

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