Six currencies, with an estimated population of 184 million - the East African community exists around the Great Lakes Region. “The Cradle of Mankind” is what it is called. This region lies in the heart of Africa and is home to both flora and fauna as it may have existed in the primordial times, undisturbed – SMART.

Mobility has changed considerably in this region by the way the tyres here have found their way into this market. In 1998, Truck Tubeless Tyre Conversions began in Kenya and quickly spread out to the neighboring regions. Presently 95% of the tyres found in fleets are tubeless and there is 100% conversion rate on Passenger and 4x4 range of vehicles. It was the SMART thing to do. The millennium saw an influx of Fleet Management softwares, Tyre Management Contracts, with the help of Budini Tyre Management Software. Unprecedented tyre training, growing investments in tyre machinery, tools and accessories investments. Technology and processes peaked and the bubble burst.

On the tyre spectrum 12.00R20, which was the predominant tyre size, was replaced by the low profile 315/80R22.5 (not the 13R22.5) which continues to hog 60% of the truck tyre market. The 8.25R16 was replaced by the 265/70R19.5 and 295/80R22.5 (together with 12R22.5) replaced 11.00R20. On the tyre spectrum and front we were ahead of developed, space (nuclear) age countries like India and the Gulf where tubeless conversions were less and the predominant sizes remained to be 10.00R20 and 12.00R24 respectively.

Tubeless rims became the order of the day and even when Trilex Split rims (80 years technology) are still in use in the Gulf. For a market that churns out approximately 600,000 trucks tyre casings per year, tyre retreading is the environmentally SMART thing to do. The cold procured tread process replaced the hot casing damaging process.  East Africa has not been left  SMARTing in this field either.

What went wrong:

1.  Intelligent Organisations. Any intelligent system must be data-driven

The primary objective of any successful organisation is to analyse large pools of data accumulated over long periods of time in their areas of operations (This includes transporters, tyre importers and distributors and tyre manufacturers). Increasingly organisational decisions are NOT taken by managers’ intuition and common sense but algorithms and data derived electronically from recording of our interactions and experiences with customers. Selling tyres has ceased to be a contact sport it has degenerated in some quarters into a Nintendo like encounter.

Intelligent organisations normally SCALE (Sense, Comprehend, Act, Learn and Explain) their environment with managers/ owners / directors ceding authority over certain decisions while acquiring new capabilities and roles for themselves. As conjoined twins, SMART (Specific, Measurable, Achievable, Realistic, Timely) and SCALE goals must be matched.

Let me give illustration with a story. In Africa we love to do so. Reader’s discretion is advised!

A (SMART) priest arrived late at the foot of Mt. Kilimanjaro, Africa’s tallest mountain, for a climbing expedition the following day. Exhausted, he searched for a room in the nearest inn. Only one room was available which he was requested by the motel owner to share with a beautiful lady wearing a stunning fishy (SCALEy) dress who had arrived late for the same expedition. To make matters worse, there was only one mattress. The exhausted lady prepared and slept on one side of the mattress, while the honorable  priest laid the sheet and slept on the cold floor two meters away. The following morning at the breakfast table the priest formally introduced himself to the beautiful lady as asked her where she was from. She on the other hand enquired of the priest as to his mission at the Kilimanjaro. “ I have come to climb and conquer this greatest mountain in Mother Africa,” he said proudly trying to impress her. She paused and after a sigh said to  the priest in a low voice, “Tell me exactly how you intend to climb this mountain when you cannot SCALE up a six-inch mattress?!”  Moral of the story: No matter how good your SMART goals are, you must act on SCALE-ing the heights.

2. Smart Technologies portend a smart working force

Tony Nicolini – Founder of the Budini Tyre Software and Systems, puts it beautifully when he says “Technology is only as smart as the users want it to be.”  The exponential growth of data capturing capability has not been matched by its harnessing and channeling into useful avenues largely because investments are low in the field of tyre education and  tyre infrastructure. Having experience Tyre related trainings in different parts of the world, our region receives but a trickle of the much-needed skill laced training that would sharpen their senses in order to tyre SCALE better.

The three aspects related to Smart Tyre Technology are:

Smart transporters

Zul is a transporter who runs a successful bus company. Operating from the heart of Nairobi, to most parts of Kenya. He keeps meticulous records on all his tyre records. These records were the basis for decision making for a transport company that has had the least number of fatalities in the country. Zul represents about 5% of transporters in this region who have scrupulous, readily available  data that is open to scrutiny not only by his own company but can be used by suppliers.

In 2012 I had a chance to visit Tyre Heaven, a company in Sao Paulo. They invited Nicolini (Budini) and me to visit their premises. With over 700 trucks and trailers, there were there only three persons working in the tyre department. Cradle-to-Grave tyre data is maintained for all tyres. Once or twice a year, like a pilgrimage, representatives major tyre suppliers congregate in the transport premises to tender openly for 8,000 tyres.

Smart processes

Special Sales approaches to the market determine the success or failure or a sales person. Many transporters, tyre importers or dealers approach to own products with little comprehension on the conditions of use. Mismatch between tyres and vehicles, tyre and routes, have only added to the chagrin on the end-user. Professional ethics prohibit me from dwelling too much into these sales processes to end-users and dealers, but to say the least, these methodical approaches have no substitute. As a result of tyres being treated as a commodity, where price is the only point of discussion, SMART tyres with lipstick and high-heels have found their way into a hostile market that has unpaved roads, untrained staff and uncaring drivers in some instances.

The readers of this article may have had access to better tyre optimisation processes than the ones I will mention below. Yet I can say without a doubt now will match the dedication and follow-up that is offered by the Budini Tyre Management Systems.

• The Tyre Optimisation Process is a non-patented process that was arrived at by a team of tyre experts on casing (yet not tyre optimisation) in order to achieve the lowest cost per Kilometer in a particular fleet. Pocket Suit, Survey Web and TMS are worth a glance.

Feature Benefits and Evidence (FABEs) is the way tyres were sold, sadly price has over-shadowed all three since both  the purchaser nor the seller are reluctant to discuss the matters relating to performance. Benchmarking of tyre mileages across fleets is more often than not misleading.

Smart sales people

Ajay, Yves, Mick and Tony belong to a fading rare breed of people who were tyre  fleet problem solvers. These gate-keepers and well-trained mentors in process described above played and continued to give solutions and on-site training in the harsh environments. What is common about this people in how  SMART or wise they are. It is the extremely long span of attention they dedicate in their line of duty. It is therefore worrying that today when the tyre is being treated as a commodity and not a Safety Engineering piece of equipment, Africa and Africans without secure gate keepers and anti-dumping laws will fall prey to fast talking sales persons with tik-tok attention spans. If I were to be the Chief Tyre General –  Certain Tyres would only be sold on prescriptions.

In  South Africa, it was uncommon for representatives of different companies to meet at a major transporter and conduct a joint scrap and claim analysis. Just like doctors conducting a post-mortem, sample casings from each brand would be analysed and reported before they would rest back for a Friday  Brae and Beer. SMART. I know this may be happening in other parts of the word any it is the reason we now have the Radial Tyre Damage Book.

RFID, push alerts, Translogic tools, TPMS (Tire Pressure Monitoring Systems) are all example of Smart technologies that many sales persons, managers, owners and directors are aware of but are not capable of implementing just yet. However, training might be that essential key that unlocks the thirst for the much-needed necessities.

I end this article with the SMARTest thing I have heard this year and maybe for a long time. It comes from a great mind in Tyre Management “It does not matter how you record (label) tyres in whatever system you have….what matters is what you do with that tyre after that. A basic tyre system understood by all is the best way to involve others and come out with shining success. It beats even the tyre RFID systems - Marcio Olievera (Budini Systems – SMARTyre SCALER).

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Continental has expanded its fifth-generation Conti Eco range for freight transport with the Conti Eco HT 5, a trailer tyre that joins the Conti Eco HS 5 steer and Conti Eco HD 5 drive products. The trio forms a coordinated package aimed at cutting operating costs, sustaining high mileage and lowering rolling resistance to support better fuel economy. Although trailer axles are not driven, their tyres still shape how efficiently a rig moves. By targeting that axle, Continental extends the Generation 5 advantages across the full vehicle combination for regional and long-haul duty. Less resistance at the trailer can translate into reduced fuel burn and, in turn, lower operational CO₂ output.

Because a trailer rolls on several tyres that never leave the road, those tyres directly affect stability, efficiency and day-to-day performance. In some configurations, they generate as much as half of a truck-trailer combination's total rolling resistance. Continental engineered the Conti Eco HT 5 to reconcile low rolling resistance with long tread life, encouraging uniform wear and dependable traction in a broad range of conditions. Optimised materials, a fresh sidewall design and advanced filler compounds underpin the tyre's fuel-saving characteristics.

Mileage and durability come from a new tread compound paired with a refined curing method, while a redesigned five-rib tread layout supports even wear, steady handling and consistent behaviour across shifting weather and road surfaces on both regional and long-distance routes. Tested against the Conti Hybrid HT3+, the Conti Eco HT 5 posted rolling resistance reductions of as much as 12 percent under specified conditions, offering fleets a path to lower fuel use, diminished CO₂ emissions and reduced tyre-related costs.

The Generation 5 Conti Eco portfolio sits within Continental's broader strategy of helping customers boost transport efficiency through technological innovation and tuned tyre performance. Uniting low rolling resistance, high mileage and long service life at every axle position, the range addresses industry pressures such as climbing fuel prices and stricter efficiency and emissions expectations. The Conti Eco HT 5 reaches the market in September 2026 in two sizes, 385/65 R 22.5 and 385/55 R 22.5.

Hinnerk Kaiser, responsible for the development of truck and bus tyres in the EMEA region at Continental, said, “Every tyre contributes to the efficiency and operating costs of a truck and trailer combination. While attention often focuses on the steer and drive axles, trailer tyres also play an important role in rolling resistance and fuel consumption. With the Conti Eco HT 5, we are extending the benefits of our fifth-generation Conti Eco portfolio to the trailer axle and helping fleets improve the efficiency of their transport operations. For the Conti Eco HT 5, our focus was on improving efficiency while maintaining durability. The combination of low rolling resistance, long service life and balanced wear characteristics can help fleets reduce tyre-related operating costs while maintaining reliable performance in demanding transport operations.”

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Titan International, Inc. has reached a definitive agreement to divest its Italtractor ITM undercarriage business (ITM) to USCO S.p.A., marking a significant strategic shift for the global off-highway wheel, tyre and undercarriage manufacturer. The deal positions Titan to concentrate on its core operations while securing substantial cash value from the sale.

Under the agreement, Titan will receive an initial purchase price of USD 207 million, with the potential for an additional USD 6 million in earnout proceeds contingent on ITM meeting specified performance targets for 2026. Customary adjustments tied to ITM’s net asset and financial position at closing are expected to add approximately USD 23 million in cash value. Combined with USD 49 million in dividends from ITM – USD 38 million already received in recent years and USD 11 million anticipated before closing – Titan projects total cash value of up to approximately USD 285 million, inclusive of the earnout.

The transaction allows Titan to sharpen its focus on its global wheel and tire operations serving agricultural, construction and consumer markets. According to Chairman Maurice M Taylor, Jr, the potential sale of ITM was first discussed with the board over a decade ago when an offer below USD 100 million was presented. He credited President and CEO Paul Reitz and his team for their patience in completing a deal that he described as fair for Titan and beneficial for USCO, which gains a strong manufacturing business with a good brand and skilled workforce. Taylor also praised Cecilia La Manna for nearly 30 years of service and leadership, noting that USCO is acquiring a strong management team along with the business and plants.

Reitz characterised the transaction as an important step in Titan’s transformation, delivering strong value while providing ITM with an owner that understands the undercarriage sector. He said the deal enables Titan to direct people, capital and resources towards core wheel and tyre operations, pursue accretive growth opportunities and reduce debt. The move supports portfolio reshaping, accelerated strategic investments, transformative acquisitions and partnership, and long-term shareholder value.

As part of USCO, ITM will build on its position as a global provider of undercarriage components and complete solutions, with added focus and resources for long-term growth, customer service, product innovation and geographic expansion. ITM designs, manufactures and distributes undercarriage systems for construction, mining, forestry, road-building and agricultural applications through an international network and is a pioneer in undercarriage sensor technology, including its TRUST ITM monitoring solution.

Titan intends to use a portion of the proceeds to reduce existing debt and strengthen its balance sheet, with future capital deployment towards key growth investments, including accretive acquisitions and strategic partnerships. The transaction is expected to close in early January 2027, subject to customary closing conditions and required regulatory approvals, with both companies continuing ordinary operations until then. Gianni & Origoni and Poggi & Associati advised Titan and ITM on legal and tax matters, while USCO received assistance from Eidos Partners, Simmons+Simmons, BDO and KPMG.

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NEXEN TIRE has unveiled the N’FERA Sport 2, an ultra-high-performance summer tyre succeeding the widely acclaimed N’FERA Sport. The original earned strong results in independent tests by leading DACH-region automotive publications, including ADAC and AUTO BILD, and secured multiple original equipment fitments. The new model adopts an updated tread pattern and revised construction to deliver sharper handling, shorter braking distances and dependable performance in both wet and dry conditions.

Structural rigidity has been raised by 15 percent over the predecessor, reducing tyre deformation and supporting stable behaviour during dynamic driving. NEXEN TIRE also incorporated Chamfer Technology, whose specially shaped block edges enlarge the contact area under braking and cornering. Meanwhile, the outer tread blocks are 5 percent wider, transferring vehicle power to the road more efficiently and improving cornering stability. A rim protector 7 percent wider than before adds protection against curb contact.

The tread design distributes pressure more evenly across the footprint, enlarging road contact and balancing handling, traction and braking while limiting heat buildup. Increased sidewall rigidity further cuts deformation and sharpens steering response, especially in high-speed corners. Collectively, these measures yield a 10 percent gain in cornering stiffness relative to the previous N’FERA Sport. Multi-width grooves and chamfered block edges widen the drainage area, helping evacuate water, lower aquaplaning risk and preserve wet-road grip.

Testing at Spain’s IDIADA Proving Ground demonstrated measurable gains over the outgoing tyre. NEXEN TIRE’s own results show an 11 percent shorter wet braking distance and a 2 percent shorter dry braking distance. Wet and dry handling improved by 7 percent, while cornering stiffness rose by 10 percent. The N’FERA Sport 2 is engineered to provide confident control across a broad range of road conditions.

Jeff Roh, Vice President of Europe Sales & Marketing, said, “Following the success of the N’FERA Sport, we expect the new N’FERA Sport 2 to deliver even stronger results. NEXEN TIRE has demonstrated proven quality and performance over the years, and with the improved capabilities of the new pattern, we aim to further enhance driving performance while helping drivers enjoy the thrill of driving with greater confidence and safety.”

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Dunlop concluded the 2026 FIM Endurance World Championship by celebrating its Superstock Trophy and Production Trophy title winners at the 89th Bol d’Or. The French endurance classic, held under largely clear skies at Circuit Paul Ricard, brought the season to a dramatic close with 43 teams relying on Dunlop’s KR racing slicks across every category. Throughout the year, Dunlop supplied its KR108 and KR109 slick options to all entrants, alongside a latest-generation medium front tyre known during development as G2_01 VAL3.

In the Dunlop-exclusive Superstock Trophy, the No. 77 Wójcik Racing Team claimed a maiden crown. Jordi Torres Fernandez, Milan Pawelec, Mateusz Molik and Hector Vicent Garzo finished sixth overall, lifting the Polish squad above the No. 38 Champion-Hert Powered by MRP entry, which ended 11th in class. The No. 36 3ART Best Of Bike Hamaguchi team took second in the standings, while reigning champions No. 44 Honda No Limits completed the top three after finishing third in the race. The No. 18 Team Pompiers Igol CMS Motostore also placed inside the overall top ten, meaning four Superstock crews finished among the leading ten after 24 hours.

The Production Trophy crowned its second-ever champion as 13 bikes formed the category’s largest grid of the season. The No. 96 Legacy Competition team sealed its first title by finishing second in class at the Bol d’Or. The No. 199 ARTEC squad, the 2025 champion, ended the year as runner-up, with the No. 16 HTC Racing team completing the championship podium.

Dunlop-backed privateer teams also impressed in the open-tyre Formula EWC class. The No. 6 ERC Endurance team, with Loris Baz, Marcel Schrötter, Kenny Foray and Jan-Ole Jähning, qualified fourth with a 1:51.524 lap, just six tenths off pole, and finished sixth in the final standings on 62 points despite retiring from the race. The No. 14 MACO RACING TEAM recovered from 21st on the grid to finish 8th and end the season 10th, while the No. 53 Mana-au Competition team climbed from 28th to 11th and secured 8th in the final class standings.

David Auerbacher, International Motorcycle Race Event Leader, Dunlop Motorcycle Europe, said, “Congratulations to the 2026 Superstock Trophy and Production Trophy champions, as well as the Dunlop-backed teams in the Formula EWC class that achieved amazing results. We’re proud and happy to have once again supported teams across all categories throughout the year. The Bol d’Or is always a demanding way to close the EWC season and this year was no exception. Across 24 hours, all teams and riders were pushed to their limits, making consistency just as important as outright performance. Seeing our partners fight at the front of the Superstock and Production Trophy fields, while also challenging in Formula EWC, is a great way to end the season. The results across the 2026 season demonstrate how our KR108, KR109 and latest-generation medium front specification meet the demands of our riders.”

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