Six currencies, with an estimated population of 184 million - the East African community exists around the Great Lakes Region. “The Cradle of Mankind” is what it is called. This region lies in the heart of Africa and is home to both flora and fauna as it may have existed in the primordial times, undisturbed – SMART.

Mobility has changed considerably in this region by the way the tyres here have found their way into this market. In 1998, Truck Tubeless Tyre Conversions began in Kenya and quickly spread out to the neighboring regions. Presently 95% of the tyres found in fleets are tubeless and there is 100% conversion rate on Passenger and 4x4 range of vehicles. It was the SMART thing to do. The millennium saw an influx of Fleet Management softwares, Tyre Management Contracts, with the help of Budini Tyre Management Software. Unprecedented tyre training, growing investments in tyre machinery, tools and accessories investments. Technology and processes peaked and the bubble burst.

On the tyre spectrum 12.00R20, which was the predominant tyre size, was replaced by the low profile 315/80R22.5 (not the 13R22.5) which continues to hog 60% of the truck tyre market. The 8.25R16 was replaced by the 265/70R19.5 and 295/80R22.5 (together with 12R22.5) replaced 11.00R20. On the tyre spectrum and front we were ahead of developed, space (nuclear) age countries like India and the Gulf where tubeless conversions were less and the predominant sizes remained to be 10.00R20 and 12.00R24 respectively.

Tubeless rims became the order of the day and even when Trilex Split rims (80 years technology) are still in use in the Gulf. For a market that churns out approximately 600,000 trucks tyre casings per year, tyre retreading is the environmentally SMART thing to do. The cold procured tread process replaced the hot casing damaging process.  East Africa has not been left  SMARTing in this field either.

What went wrong:

1.  Intelligent Organisations. Any intelligent system must be data-driven

The primary objective of any successful organisation is to analyse large pools of data accumulated over long periods of time in their areas of operations (This includes transporters, tyre importers and distributors and tyre manufacturers). Increasingly organisational decisions are NOT taken by managers’ intuition and common sense but algorithms and data derived electronically from recording of our interactions and experiences with customers. Selling tyres has ceased to be a contact sport it has degenerated in some quarters into a Nintendo like encounter.

Intelligent organisations normally SCALE (Sense, Comprehend, Act, Learn and Explain) their environment with managers/ owners / directors ceding authority over certain decisions while acquiring new capabilities and roles for themselves. As conjoined twins, SMART (Specific, Measurable, Achievable, Realistic, Timely) and SCALE goals must be matched.

Let me give illustration with a story. In Africa we love to do so. Reader’s discretion is advised!

A (SMART) priest arrived late at the foot of Mt. Kilimanjaro, Africa’s tallest mountain, for a climbing expedition the following day. Exhausted, he searched for a room in the nearest inn. Only one room was available which he was requested by the motel owner to share with a beautiful lady wearing a stunning fishy (SCALEy) dress who had arrived late for the same expedition. To make matters worse, there was only one mattress. The exhausted lady prepared and slept on one side of the mattress, while the honorable  priest laid the sheet and slept on the cold floor two meters away. The following morning at the breakfast table the priest formally introduced himself to the beautiful lady as asked her where she was from. She on the other hand enquired of the priest as to his mission at the Kilimanjaro. “ I have come to climb and conquer this greatest mountain in Mother Africa,” he said proudly trying to impress her. She paused and after a sigh said to  the priest in a low voice, “Tell me exactly how you intend to climb this mountain when you cannot SCALE up a six-inch mattress?!”  Moral of the story: No matter how good your SMART goals are, you must act on SCALE-ing the heights.

2. Smart Technologies portend a smart working force

Tony Nicolini – Founder of the Budini Tyre Software and Systems, puts it beautifully when he says “Technology is only as smart as the users want it to be.”  The exponential growth of data capturing capability has not been matched by its harnessing and channeling into useful avenues largely because investments are low in the field of tyre education and  tyre infrastructure. Having experience Tyre related trainings in different parts of the world, our region receives but a trickle of the much-needed skill laced training that would sharpen their senses in order to tyre SCALE better.

The three aspects related to Smart Tyre Technology are:

Smart transporters

Zul is a transporter who runs a successful bus company. Operating from the heart of Nairobi, to most parts of Kenya. He keeps meticulous records on all his tyre records. These records were the basis for decision making for a transport company that has had the least number of fatalities in the country. Zul represents about 5% of transporters in this region who have scrupulous, readily available  data that is open to scrutiny not only by his own company but can be used by suppliers.

In 2012 I had a chance to visit Tyre Heaven, a company in Sao Paulo. They invited Nicolini (Budini) and me to visit their premises. With over 700 trucks and trailers, there were there only three persons working in the tyre department. Cradle-to-Grave tyre data is maintained for all tyres. Once or twice a year, like a pilgrimage, representatives major tyre suppliers congregate in the transport premises to tender openly for 8,000 tyres.

Smart processes

Special Sales approaches to the market determine the success or failure or a sales person. Many transporters, tyre importers or dealers approach to own products with little comprehension on the conditions of use. Mismatch between tyres and vehicles, tyre and routes, have only added to the chagrin on the end-user. Professional ethics prohibit me from dwelling too much into these sales processes to end-users and dealers, but to say the least, these methodical approaches have no substitute. As a result of tyres being treated as a commodity, where price is the only point of discussion, SMART tyres with lipstick and high-heels have found their way into a hostile market that has unpaved roads, untrained staff and uncaring drivers in some instances.

The readers of this article may have had access to better tyre optimisation processes than the ones I will mention below. Yet I can say without a doubt now will match the dedication and follow-up that is offered by the Budini Tyre Management Systems.

• The Tyre Optimisation Process is a non-patented process that was arrived at by a team of tyre experts on casing (yet not tyre optimisation) in order to achieve the lowest cost per Kilometer in a particular fleet. Pocket Suit, Survey Web and TMS are worth a glance.

Feature Benefits and Evidence (FABEs) is the way tyres were sold, sadly price has over-shadowed all three since both  the purchaser nor the seller are reluctant to discuss the matters relating to performance. Benchmarking of tyre mileages across fleets is more often than not misleading.

Smart sales people

Ajay, Yves, Mick and Tony belong to a fading rare breed of people who were tyre  fleet problem solvers. These gate-keepers and well-trained mentors in process described above played and continued to give solutions and on-site training in the harsh environments. What is common about this people in how  SMART or wise they are. It is the extremely long span of attention they dedicate in their line of duty. It is therefore worrying that today when the tyre is being treated as a commodity and not a Safety Engineering piece of equipment, Africa and Africans without secure gate keepers and anti-dumping laws will fall prey to fast talking sales persons with tik-tok attention spans. If I were to be the Chief Tyre General –  Certain Tyres would only be sold on prescriptions.

In  South Africa, it was uncommon for representatives of different companies to meet at a major transporter and conduct a joint scrap and claim analysis. Just like doctors conducting a post-mortem, sample casings from each brand would be analysed and reported before they would rest back for a Friday  Brae and Beer. SMART. I know this may be happening in other parts of the word any it is the reason we now have the Radial Tyre Damage Book.

RFID, push alerts, Translogic tools, TPMS (Tire Pressure Monitoring Systems) are all example of Smart technologies that many sales persons, managers, owners and directors are aware of but are not capable of implementing just yet. However, training might be that essential key that unlocks the thirst for the much-needed necessities.

I end this article with the SMARTest thing I have heard this year and maybe for a long time. It comes from a great mind in Tyre Management “It does not matter how you record (label) tyres in whatever system you have….what matters is what you do with that tyre after that. A basic tyre system understood by all is the best way to involve others and come out with shining success. It beats even the tyre RFID systems - Marcio Olievera (Budini Systems – SMARTyre SCALER).

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DUNLOP has entered the Italian Rally Championship this season with former Formula 1 driver Heikki Kovalainen at the wheel. Backed by parent company Sumitomo Rubber Industries, Kovalainen competes alongside his longstanding co-driver Patric Öhman for Gino Scuderia in a Citroën C3 Rally2 fitted with DUNLOP DIREZZA 201R and 301R racing tyres.

DUNLOP’s involvement in the championship forms a key part of its global motorsport strategy, offering ideal conditions for tyre development under real-world competitive pressure. The variety of asphalt surfaces encountered provides valuable data on performance, durability and vehicle dynamics, helping transfer insights into future road tyre advancements. Kovalainen, drawing on extensive experience from Formula 1 and international rallying, has been closely involved in high-performance tyre development and will use his technical feedback to support DUNLOP’s rally tyre evolution.

As Italy’s premier rally series and one of Europe’s most demanding asphalt championships, the CIAR features seven closed-road rounds known for high speeds, technically challenging stages and extreme demands on drivers, cars and tyres. The series regularly attracts competitors from the World Rally Championship and European Rally Championship, reinforcing its reputation as a tough and respected battleground.

With two rounds completed, the season began in Tuscany in March with a 12th-place finish. A mechanical issue ended their challenge in Sicily on 14–16 May, but the duo returns to contest the championship on 4–6 June in Verona, followed by events in Rome, Alba and Cassino before the finale in Sanremo. The programme strengthens DUNLOP’s European motorsport presence and boosts brand visibility, underscoring its ambition to combine technological progress with top-level sporting performance.

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Triangle Tyre released its 2025 Sustainability Report on 29 April 2026, marking the company’s second full public accounting of its environmental, social and governance performance. The document outlines progress across all three ESG pillars since the previous disclosure.

Over the past year, the Chinese tyre manufacturer achieved several international firsts following its stock market listing. Triangle Tyre earned the EcoVadis Gold Medal, becoming the first domestic tyre company to receive that recognition, and also joined the United Nations Global Compact along with the China Environmental Protection Foundation. These moves signalled deeper global engagement on ESG issues.

The company’s sustainability leadership gained further validation through multiple external honours. Triangle Tyre appeared in the 2025 China Corporate ESG Blue Book Case Studies and the 2025 China Corporate ESG 100 Index. The China Listed Companies Association additionally named it a best practice case for corporate sustainable development, underscoring its rising influence at home and abroad.

In line with national carbon peaking and neutrality goals, Triangle Tyre pushed forward with green manufacturing by adopting energy efficient technologies and clean production processes. Its 2025 energy performance earned a place on a national list of leading enterprises in key industry energy efficiency, published by three central ministries. The company achieved a two percent year on year reduction in comprehensive energy use while building a low carbon energy management system.

Sustainability efforts extend across the product lifecycle, including tyres for the new energy vehicle market that combine ultra-low rolling resistance with high load capacity to extend driving range. The company is also pursuing a circular economy target of recycling and reusing 100 percent of end-of-life tyres by 2050. Recognised as a 2025 Shandong Social Responsibility Enterprise and a longtime best employer, Triangle Tyre maintains a people centred workplace while supporting rural revitalisation, education and disaster relief.

The company further integrates ESG standards into its supply chain with a zero-deforestation commitment and sustainability criteria for supplier assessments. As China enters the first year of its 15th five-year plan, Triangle Tyre continues to rely on technological innovation to become a globally leading tyre manufacturer, aiming to deliver greener and safer mobility solutions worldwide.

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CarbonX has extended its strategic partnership with European LFP battery manufacturer ElevenEs into 2026. The new phase transitions from initial material validation to advanced industrial-scale testing, aiming to strengthen the local supply chain for LFP batteries across Europe.

As the only LFP Edge cell producer in Europe, ElevenEs supports the regional ecosystem by offering its EdgeLabs R&D infrastructure. This platform integrates CarbonX’s carbon-based anode material into full-scale prismatic LFP blade-type cells, where rigorous benchmarking against global standards validates performance, lifespan and safety.

By providing specialised services, ElevenEs acts as an industrial catalyst for CarbonX, helping the Dutch material innovator move from laboratory to market-ready applications. The cooperation is designed to result in a conditional offtake arrangement upon the successful achievement of technical milestones.

Nemanja Mikać, CEO, ElevenEs, said, “Our continued partnership with CarbonX demonstrates how ElevenEs acts as an industrial engine for the European battery ecosystem. We don’t just validate materials; we provide the manufacturing excellence and R&D infrastructure necessary to scale promising European technologies. ElevenEs experts team actively supports suppliers to build a resilient, energy-independent supply chain for the future.”

Rutger van Raalten, CEO, CarbonX, said, “Signing this agreement with ElevenEs marks a significant step forward for CarbonX and reinforces our shared commitment to building a resilient, sustainable battery materials ecosystem. Beyond strengthening our supply chain, this partnership contributes directly to Europe’s strategic ambition for energy independence, accelerating the transition to locally sourced, low carbon critical materials.”

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Liberty Tire Recycling has unveiled two major corporate documents detailing its 2025 environmental and risk management strategies. For the first time, a Climate Risk & Resilience Report aligned with international financial disclosure standards accompanies its annual sustainability findings. These publications collectively highlight how the firm’s green initiatives support both circular economy goals and lasting financial health.

Operational data from the past year shows significant efficiency gains. By tightening energy and fuel oversight, the company cut location-based Scope 2 pollution by six percent and market-based emissions by 10 percent, while energy intensity improved eight percent. Across 219 million scrap tyres, an 81 percent reuse rate was maintained. Outside auditors awarded an EcoVadis Bronze rating, placing Liberty among the top third of assessed firms, and a Recircle Award celebrated its circular innovation.

Workplace safety and community investment also saw notable progress. Employee turnover fell nine percent relative to previous figures, and lost‑time injury rates dropped 11 percent. Charitable contributions exceeded USD 216,000. The new climate resilience document explains how environmental risks are factored into daily operations and long‑range planning, reinforcing the connection between responsible practices and corporate durability.

Thomas Womble, CEO, Liberty Tire Recycling, said, "At Liberty, sustainability is core to our operations and how we show up for our partners and communities. We’re proud of the progress reflected in this report and grateful to our employees whose dedication makes it possible. We remain focused on continuing to drive progress through continued collaborative efforts with the manufacturers and retailers."

Amy Brackin, Senior Vice President – Sustainability, Liberty Tire Recycling, said, "We have said from day one – putting sustainability at the core of our operations would produce better results for the environment and our business. This year’s report continues to demonstrate that Liberty is a leader in both the tyre recycling industry and the sustainability sector more broadly."

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