Six currencies, with an estimated population of 184 million - the East African community exists around the Great Lakes Region. “The Cradle of Mankind” is what it is called. This region lies in the heart of Africa and is home to both flora and fauna as it may have existed in the primordial times, undisturbed – SMART.

Mobility has changed considerably in this region by the way the tyres here have found their way into this market. In 1998, Truck Tubeless Tyre Conversions began in Kenya and quickly spread out to the neighboring regions. Presently 95% of the tyres found in fleets are tubeless and there is 100% conversion rate on Passenger and 4x4 range of vehicles. It was the SMART thing to do. The millennium saw an influx of Fleet Management softwares, Tyre Management Contracts, with the help of Budini Tyre Management Software. Unprecedented tyre training, growing investments in tyre machinery, tools and accessories investments. Technology and processes peaked and the bubble burst.

On the tyre spectrum 12.00R20, which was the predominant tyre size, was replaced by the low profile 315/80R22.5 (not the 13R22.5) which continues to hog 60% of the truck tyre market. The 8.25R16 was replaced by the 265/70R19.5 and 295/80R22.5 (together with 12R22.5) replaced 11.00R20. On the tyre spectrum and front we were ahead of developed, space (nuclear) age countries like India and the Gulf where tubeless conversions were less and the predominant sizes remained to be 10.00R20 and 12.00R24 respectively.

Tubeless rims became the order of the day and even when Trilex Split rims (80 years technology) are still in use in the Gulf. For a market that churns out approximately 600,000 trucks tyre casings per year, tyre retreading is the environmentally SMART thing to do. The cold procured tread process replaced the hot casing damaging process.  East Africa has not been left  SMARTing in this field either.

What went wrong:

1.  Intelligent Organisations. Any intelligent system must be data-driven

The primary objective of any successful organisation is to analyse large pools of data accumulated over long periods of time in their areas of operations (This includes transporters, tyre importers and distributors and tyre manufacturers). Increasingly organisational decisions are NOT taken by managers’ intuition and common sense but algorithms and data derived electronically from recording of our interactions and experiences with customers. Selling tyres has ceased to be a contact sport it has degenerated in some quarters into a Nintendo like encounter.

Intelligent organisations normally SCALE (Sense, Comprehend, Act, Learn and Explain) their environment with managers/ owners / directors ceding authority over certain decisions while acquiring new capabilities and roles for themselves. As conjoined twins, SMART (Specific, Measurable, Achievable, Realistic, Timely) and SCALE goals must be matched.

Let me give illustration with a story. In Africa we love to do so. Reader’s discretion is advised!

A (SMART) priest arrived late at the foot of Mt. Kilimanjaro, Africa’s tallest mountain, for a climbing expedition the following day. Exhausted, he searched for a room in the nearest inn. Only one room was available which he was requested by the motel owner to share with a beautiful lady wearing a stunning fishy (SCALEy) dress who had arrived late for the same expedition. To make matters worse, there was only one mattress. The exhausted lady prepared and slept on one side of the mattress, while the honorable  priest laid the sheet and slept on the cold floor two meters away. The following morning at the breakfast table the priest formally introduced himself to the beautiful lady as asked her where she was from. She on the other hand enquired of the priest as to his mission at the Kilimanjaro. “ I have come to climb and conquer this greatest mountain in Mother Africa,” he said proudly trying to impress her. She paused and after a sigh said to  the priest in a low voice, “Tell me exactly how you intend to climb this mountain when you cannot SCALE up a six-inch mattress?!”  Moral of the story: No matter how good your SMART goals are, you must act on SCALE-ing the heights.

2. Smart Technologies portend a smart working force

Tony Nicolini – Founder of the Budini Tyre Software and Systems, puts it beautifully when he says “Technology is only as smart as the users want it to be.”  The exponential growth of data capturing capability has not been matched by its harnessing and channeling into useful avenues largely because investments are low in the field of tyre education and  tyre infrastructure. Having experience Tyre related trainings in different parts of the world, our region receives but a trickle of the much-needed skill laced training that would sharpen their senses in order to tyre SCALE better.

The three aspects related to Smart Tyre Technology are:

Smart transporters

Zul is a transporter who runs a successful bus company. Operating from the heart of Nairobi, to most parts of Kenya. He keeps meticulous records on all his tyre records. These records were the basis for decision making for a transport company that has had the least number of fatalities in the country. Zul represents about 5% of transporters in this region who have scrupulous, readily available  data that is open to scrutiny not only by his own company but can be used by suppliers.

In 2012 I had a chance to visit Tyre Heaven, a company in Sao Paulo. They invited Nicolini (Budini) and me to visit their premises. With over 700 trucks and trailers, there were there only three persons working in the tyre department. Cradle-to-Grave tyre data is maintained for all tyres. Once or twice a year, like a pilgrimage, representatives major tyre suppliers congregate in the transport premises to tender openly for 8,000 tyres.

Smart processes

Special Sales approaches to the market determine the success or failure or a sales person. Many transporters, tyre importers or dealers approach to own products with little comprehension on the conditions of use. Mismatch between tyres and vehicles, tyre and routes, have only added to the chagrin on the end-user. Professional ethics prohibit me from dwelling too much into these sales processes to end-users and dealers, but to say the least, these methodical approaches have no substitute. As a result of tyres being treated as a commodity, where price is the only point of discussion, SMART tyres with lipstick and high-heels have found their way into a hostile market that has unpaved roads, untrained staff and uncaring drivers in some instances.

The readers of this article may have had access to better tyre optimisation processes than the ones I will mention below. Yet I can say without a doubt now will match the dedication and follow-up that is offered by the Budini Tyre Management Systems.

• The Tyre Optimisation Process is a non-patented process that was arrived at by a team of tyre experts on casing (yet not tyre optimisation) in order to achieve the lowest cost per Kilometer in a particular fleet. Pocket Suit, Survey Web and TMS are worth a glance.

Feature Benefits and Evidence (FABEs) is the way tyres were sold, sadly price has over-shadowed all three since both  the purchaser nor the seller are reluctant to discuss the matters relating to performance. Benchmarking of tyre mileages across fleets is more often than not misleading.

Smart sales people

Ajay, Yves, Mick and Tony belong to a fading rare breed of people who were tyre  fleet problem solvers. These gate-keepers and well-trained mentors in process described above played and continued to give solutions and on-site training in the harsh environments. What is common about this people in how  SMART or wise they are. It is the extremely long span of attention they dedicate in their line of duty. It is therefore worrying that today when the tyre is being treated as a commodity and not a Safety Engineering piece of equipment, Africa and Africans without secure gate keepers and anti-dumping laws will fall prey to fast talking sales persons with tik-tok attention spans. If I were to be the Chief Tyre General –  Certain Tyres would only be sold on prescriptions.

In  South Africa, it was uncommon for representatives of different companies to meet at a major transporter and conduct a joint scrap and claim analysis. Just like doctors conducting a post-mortem, sample casings from each brand would be analysed and reported before they would rest back for a Friday  Brae and Beer. SMART. I know this may be happening in other parts of the word any it is the reason we now have the Radial Tyre Damage Book.

RFID, push alerts, Translogic tools, TPMS (Tire Pressure Monitoring Systems) are all example of Smart technologies that many sales persons, managers, owners and directors are aware of but are not capable of implementing just yet. However, training might be that essential key that unlocks the thirst for the much-needed necessities.

I end this article with the SMARTest thing I have heard this year and maybe for a long time. It comes from a great mind in Tyre Management “It does not matter how you record (label) tyres in whatever system you have….what matters is what you do with that tyre after that. A basic tyre system understood by all is the best way to involve others and come out with shining success. It beats even the tyre RFID systems - Marcio Olievera (Budini Systems – SMARTyre SCALER).

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DUNLOP has announced the launch of its BLUE RESPONSE TG, a new premium summer tyre developed for passenger cars and SUVs. Suitable for internal combustion, hybrid and electric vehicles, the tyre will be available in 99 sizes spanning 15 to 21 inches, series 40-65 with H, V and W speed ratings. Production takes place at a state-of-the-art facility in Türkiye, with European market availability scheduled for March 2026.

This launch represents a significant shift for the brand in Europe. BLUE RESPONSE TG is the first DUNLOP product developed under Sumitomo Rubber Industries (SRI) since it acquired the historic brand’s passenger car tyre rights in 2025. The tyre was engineered collaboratively by DUNLOP’s teams in Germany and Japan, drawing upon SRI’s established manufacturing and development capabilities.

The ‘TG’ designation stands for ‘Touring,’ underscoring the tyre’s ability to deliver long-distance comfort and efficiency while maintaining strong performance. A suite of new technologies ensures stability and control on both wet and dry roads. Impressive braking performance is a key feature, enhancing overall safety and driver confidence.

Central to the tyre’s capabilities is an intelligent three-zone rib design that efficiently channels water away from the contact patch. This promotes stability at higher speeds and unlocks reliable wet-weather grip during directional changes. A refined shoulder design features lateral grooves set at optimised angles. This enhances tread rigidity, reduces block deformation under load and ensures consistent force transfer when cornering and braking.

Durability is addressed through a new tread compound utilising longer, more resilient polymer chains. These resist abrasion and slow wear to extend mileage without compromising performance. To complete the package, a noise-reducing tread design links lateral grooves into continuous channels. This smooths airflow and dampens vibration, resulting in a noticeably quieter cabin environment and the composed, refined ride expected from the DUNLOP brand.

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The first Sprint weekend of the 2026 Formula 1 season began in China with an intense schedule, starting with Sprint Qualifying on Friday. George Russell claimed pole position, finishing over two-tenths of a second ahead of his teammate Kimi Antonelli, with Lando Norris securing third. Russell received the Pirelli Sprint Qualifying Award from Dario Marrafuschi, Pirelli Motorsport Director. The prize includes a helmet decorated in the colours of the Chinese flag and a replica Pirelli P Zero Soft tyre, both personalised with the driver’s name and number.

Pirelli’s compound regulations shaped the qualifying format. In SQ1 and SQ2, drivers were required to use a set of medium tyres, with most completing two fast laps per segment. For the final SQ3 shootout, the top 10 switched to the soft compound. Russell’s pole time of 1:31.520 came on the red-walled P Zero Soft, less than seven-tenths slower than the 2025 sprint pole time of 1:30.849, set by Lewis Hamilton.

The F1 Academy also opened its season in Shanghai, with Alisha Palmowski setting the fastest time in Friday’s qualifying. She outpaced Alba Larsen and Emma Felbermayr ahead of the series’ two races scheduled for Saturday and Sunday.

Marrafuschi said, “During Sprint race weekends, it’s always challenging for teams to fully assess tyre behaviour as they only have one hour of free practice. During this session, the teams used one set of medium tyres and one set of soft tyres, without carrying out any significant long runs. The hards were saved for the following days, and some teams may consider using them in their strategies for Sunday's race as early as tomorrow.

“The Sprint race, which is most likely to be run on Medium tyres, will certainly provide a clearer picture. The performance difference between the two compounds used on Friday is around six tenths. Interestingly, in the first two qualifying segments, the C3 was once again able to deliver maximum performance on the second push lap after completing a cooldown lap.

“Temperatures are cooler than last year; the track is still dirty and has less grip than we will see on Sunday as the track evolves. As happened last year and as expected, some graining appeared on the front-left tyre, which is the most stressed by Shanghai’s corners, and to a lesser extent on the front-right, although the impact on overall wear remains limited. On this circuit, teams tend to prioritise protecting the front axle, shifting the balance towards the rear as much as possible.”

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Nexen Tire has received a ‘Good’ overall rating for its N'Fera Sport model in the latest summer tyre test conducted by Auto Bild in March 2026. The assessment highlights the tyre's strong performance within the competitive Ultra-High-Performance segment.

Tested on a BMW 5 Series (G60) with size 245/45 R 19 tyres, the N'Fera Sport distinguished itself through exceptional braking capabilities, achieving the third-shortest stopping distance among 50 competitors in the qualification phase and demonstrating excellent safety margins on both wet and dry surfaces. The tyre further impressed with its precise steering response and reliable grip, even under challenging conditions. Its overall performance secured it the third-place position in the qualification round. Notably, the N'Fera Sport also excelled in acoustic comfort, ranking second out of 20 tyres for low noise generation.

These results underscore the model's blend of control, responsiveness and safety, making it suitable for both everyday driving and more dynamic scenarios. Nexen Tire views this recognition as a validation of its ongoing commitment to innovation, quality and the production of high-performance products designed to enhance the driving experience.

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Bridgestone Corporation has unveiled its comprehensive motorsports engagement strategy for 2026, reaffirming its dedication to competitions spanning all levels, from elite international championships to grassroots events for amateur enthusiasts. This initiative will prominently feature the POTENZA brand for four-wheel racing and the BATTLAX brand for two-wheel competitions, operating under the core philosophy that tyres are essential to safeguarding life.

In the realm of premier racing, the company supplies tyres under both the Bridgestone and Firestone banners. The Bridgestone brand continues its dominant presence in Japan's premier SUPER GT series, where POTENZA-equipped teams recently secured an unprecedented fifth overall championship title in both the GT500 and GT300 categories. Simultaneously, on two wheels, BATTLAX-equipped competitors have achieved their fifth consecutive victory – and sixth overall – in the gruelling FIM Endurance World Championship, underscoring the tyre technology's reliability and performance under extreme conditions.

Complementing these achievements, the historic Firestone brand upholds its 125-year legacy as the exclusive tyre supplier for the renowned NTT INDYCAR SERIES. This partnership includes providing tyres for the legendary INDY500, ensuring the continuation of this exhilarating motorsport tradition. Through these diverse activities, the technologies honed from the racetrack directly contribute to the evolution of its consumer product lines, strengthening the Bridgestone brand and bringing new innovations to customers worldwide.

The company prioritises competitor safety and confidence by supplying tyres meticulously developed and proven on the racetrack, thereby actively nurturing the broader motorsports culture. Crucially, the high-stakes environment of racing serves as a mobile laboratory, where technological advancements forged in the pursuit of victory are transferred to enhance consumer and commercial tyres, reinforcing the brand's commitment to delivering superior value.

Hiroshi Imai, Vice President and Senior Officer, Global Motorsports Bridgestone Corporation, said, “Motorsports is the ultimate team sport. Everyone involved will come together as 'One Team’, embracing the challenge of motorsports with passion and supplying tyres we have poured our hearts and souls into. We hope to bring joy to drivers, riders, teams and all the fans who come to witness the thrill of racing. I feel as if I'm rolling along with our tyres on the track! This year, we are also sharing the voices of 10 of our teammates who work in motorsports tyre structural design, material development, production and motorsports operations. Please look forward to the efforts of our dedicated teammates who face tyres every day, and their passion through ‘Genbutsu-Genba’ to pursue the ultimate in tyre performance.”

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