Six currencies, with an estimated population of 184 million - the East African community exists around the Great Lakes Region. “The Cradle of Mankind” is what it is called. This region lies in the heart of Africa and is home to both flora and fauna as it may have existed in the primordial times, undisturbed – SMART.

Mobility has changed considerably in this region by the way the tyres here have found their way into this market. In 1998, Truck Tubeless Tyre Conversions began in Kenya and quickly spread out to the neighboring regions. Presently 95% of the tyres found in fleets are tubeless and there is 100% conversion rate on Passenger and 4x4 range of vehicles. It was the SMART thing to do. The millennium saw an influx of Fleet Management softwares, Tyre Management Contracts, with the help of Budini Tyre Management Software. Unprecedented tyre training, growing investments in tyre machinery, tools and accessories investments. Technology and processes peaked and the bubble burst.

On the tyre spectrum 12.00R20, which was the predominant tyre size, was replaced by the low profile 315/80R22.5 (not the 13R22.5) which continues to hog 60% of the truck tyre market. The 8.25R16 was replaced by the 265/70R19.5 and 295/80R22.5 (together with 12R22.5) replaced 11.00R20. On the tyre spectrum and front we were ahead of developed, space (nuclear) age countries like India and the Gulf where tubeless conversions were less and the predominant sizes remained to be 10.00R20 and 12.00R24 respectively.

Tubeless rims became the order of the day and even when Trilex Split rims (80 years technology) are still in use in the Gulf. For a market that churns out approximately 600,000 trucks tyre casings per year, tyre retreading is the environmentally SMART thing to do. The cold procured tread process replaced the hot casing damaging process.  East Africa has not been left  SMARTing in this field either.

What went wrong:

1.  Intelligent Organisations. Any intelligent system must be data-driven

The primary objective of any successful organisation is to analyse large pools of data accumulated over long periods of time in their areas of operations (This includes transporters, tyre importers and distributors and tyre manufacturers). Increasingly organisational decisions are NOT taken by managers’ intuition and common sense but algorithms and data derived electronically from recording of our interactions and experiences with customers. Selling tyres has ceased to be a contact sport it has degenerated in some quarters into a Nintendo like encounter.

Intelligent organisations normally SCALE (Sense, Comprehend, Act, Learn and Explain) their environment with managers/ owners / directors ceding authority over certain decisions while acquiring new capabilities and roles for themselves. As conjoined twins, SMART (Specific, Measurable, Achievable, Realistic, Timely) and SCALE goals must be matched.

Let me give illustration with a story. In Africa we love to do so. Reader’s discretion is advised!

A (SMART) priest arrived late at the foot of Mt. Kilimanjaro, Africa’s tallest mountain, for a climbing expedition the following day. Exhausted, he searched for a room in the nearest inn. Only one room was available which he was requested by the motel owner to share with a beautiful lady wearing a stunning fishy (SCALEy) dress who had arrived late for the same expedition. To make matters worse, there was only one mattress. The exhausted lady prepared and slept on one side of the mattress, while the honorable  priest laid the sheet and slept on the cold floor two meters away. The following morning at the breakfast table the priest formally introduced himself to the beautiful lady as asked her where she was from. She on the other hand enquired of the priest as to his mission at the Kilimanjaro. “ I have come to climb and conquer this greatest mountain in Mother Africa,” he said proudly trying to impress her. She paused and after a sigh said to  the priest in a low voice, “Tell me exactly how you intend to climb this mountain when you cannot SCALE up a six-inch mattress?!”  Moral of the story: No matter how good your SMART goals are, you must act on SCALE-ing the heights.

2. Smart Technologies portend a smart working force

Tony Nicolini – Founder of the Budini Tyre Software and Systems, puts it beautifully when he says “Technology is only as smart as the users want it to be.”  The exponential growth of data capturing capability has not been matched by its harnessing and channeling into useful avenues largely because investments are low in the field of tyre education and  tyre infrastructure. Having experience Tyre related trainings in different parts of the world, our region receives but a trickle of the much-needed skill laced training that would sharpen their senses in order to tyre SCALE better.

The three aspects related to Smart Tyre Technology are:

Smart transporters

Zul is a transporter who runs a successful bus company. Operating from the heart of Nairobi, to most parts of Kenya. He keeps meticulous records on all his tyre records. These records were the basis for decision making for a transport company that has had the least number of fatalities in the country. Zul represents about 5% of transporters in this region who have scrupulous, readily available  data that is open to scrutiny not only by his own company but can be used by suppliers.

In 2012 I had a chance to visit Tyre Heaven, a company in Sao Paulo. They invited Nicolini (Budini) and me to visit their premises. With over 700 trucks and trailers, there were there only three persons working in the tyre department. Cradle-to-Grave tyre data is maintained for all tyres. Once or twice a year, like a pilgrimage, representatives major tyre suppliers congregate in the transport premises to tender openly for 8,000 tyres.

Smart processes

Special Sales approaches to the market determine the success or failure or a sales person. Many transporters, tyre importers or dealers approach to own products with little comprehension on the conditions of use. Mismatch between tyres and vehicles, tyre and routes, have only added to the chagrin on the end-user. Professional ethics prohibit me from dwelling too much into these sales processes to end-users and dealers, but to say the least, these methodical approaches have no substitute. As a result of tyres being treated as a commodity, where price is the only point of discussion, SMART tyres with lipstick and high-heels have found their way into a hostile market that has unpaved roads, untrained staff and uncaring drivers in some instances.

The readers of this article may have had access to better tyre optimisation processes than the ones I will mention below. Yet I can say without a doubt now will match the dedication and follow-up that is offered by the Budini Tyre Management Systems.

• The Tyre Optimisation Process is a non-patented process that was arrived at by a team of tyre experts on casing (yet not tyre optimisation) in order to achieve the lowest cost per Kilometer in a particular fleet. Pocket Suit, Survey Web and TMS are worth a glance.

Feature Benefits and Evidence (FABEs) is the way tyres were sold, sadly price has over-shadowed all three since both  the purchaser nor the seller are reluctant to discuss the matters relating to performance. Benchmarking of tyre mileages across fleets is more often than not misleading.

Smart sales people

Ajay, Yves, Mick and Tony belong to a fading rare breed of people who were tyre  fleet problem solvers. These gate-keepers and well-trained mentors in process described above played and continued to give solutions and on-site training in the harsh environments. What is common about this people in how  SMART or wise they are. It is the extremely long span of attention they dedicate in their line of duty. It is therefore worrying that today when the tyre is being treated as a commodity and not a Safety Engineering piece of equipment, Africa and Africans without secure gate keepers and anti-dumping laws will fall prey to fast talking sales persons with tik-tok attention spans. If I were to be the Chief Tyre General –  Certain Tyres would only be sold on prescriptions.

In  South Africa, it was uncommon for representatives of different companies to meet at a major transporter and conduct a joint scrap and claim analysis. Just like doctors conducting a post-mortem, sample casings from each brand would be analysed and reported before they would rest back for a Friday  Brae and Beer. SMART. I know this may be happening in other parts of the word any it is the reason we now have the Radial Tyre Damage Book.

RFID, push alerts, Translogic tools, TPMS (Tire Pressure Monitoring Systems) are all example of Smart technologies that many sales persons, managers, owners and directors are aware of but are not capable of implementing just yet. However, training might be that essential key that unlocks the thirst for the much-needed necessities.

I end this article with the SMARTest thing I have heard this year and maybe for a long time. It comes from a great mind in Tyre Management “It does not matter how you record (label) tyres in whatever system you have….what matters is what you do with that tyre after that. A basic tyre system understood by all is the best way to involve others and come out with shining success. It beats even the tyre RFID systems - Marcio Olievera (Budini Systems – SMARTyre SCALER).

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Hankook Tire has once again demonstrated its standing as a global quality leader, having been presented with the 2025 QR ZERO AWARD by the American automotive brand Ford. The formal recognition took place on 25 March 2026 at Technoplex, the company’s headquarters in Pangyo, South Korea, underscoring the strength of its manufacturing and quality management systems on an international stage.

This accolade represents the highest form of quality recognition from Ford, reserved exclusively for supply partners that achieve exceptional performance over the course of a year. The criteria are deliberately stringent, requiring zero quality rejections in parts supply alongside a complete absence of warranty claims. Winning the award signals Ford’s full endorsement of Hankook Tire’s advanced quality control processes and its proven ability to deliver products with unwavering reliability.

A central contributor to this achievement was the Geumsan Plant, which supplies original equipment tyres for the Ford F-150, a top-selling pickup truck. This facility distinguished itself as the first among Hankook Tire’s eight global manufacturing sites to earn the QR ZERO AWARD, driven by a company-wide ‘Quality No.1’ strategy that leverages artificial intelligence and big data analytics. The honour further validates Hankook’s expertise in product development and its capacity to meet the demanding standards of a major automotive partner.

The relationship between the two companies extends back to 1999, when Hankook became the first Asian tyre maker to form a strategic partnership with Ford, followed by original equipment supply for the F-150 beginning in 2003. Over the years, this collaboration has expanded to include key models such as the Mustang, Explorer and Ranger, as well as the all-electric Mustang Mach-E, showcasing Hankook’s advanced capabilities in electric vehicle tire technology. Reinforcing this legacy of excellence, all eight of Hankook’s global manufacturing facilities have now attained Ford’s Q1 Award, a designation reserved for partners meeting the automaker’s most exacting standards in quality, production systems and innovation.

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Bridgestone has entered a new market segment with the introduction of its inaugural tyre designed specifically for motorhomes, the Duravis Camper All Season. This product marks the company’s first foray into catering to recreational vehicles, offering a solution that balances year-round versatility with the structural demands of motorhome travel. Engineered for safety, durability and long-term peace of mind, the tyre is built to handle heavy loads while remaining compatible with electric vehicles.

Performance across changing weather conditions is a central feature. The tyre achieves the highest possible EU label A-grade rating for wet grip while also delivering excellent dry braking performance. Its winter capability is certified through the 3PMSF and M+S markings, ensuring reliable traction in snow. These characteristics are supported by technical elements such as a silica-enriched compound for wet conditions, shoulder slots that efficiently channel water away and a directional V-shaped tread pattern that aids mobility on snow-covered roads. Dry braking performance is similarly enhanced through refined pattern stiffness.

Constructed to manage significant weight, the tyre incorporates a reinforced carcass to promote longevity, alongside an optimised tread design suited for extended stationary periods common to motorhome use. Its sidewall bears the CP marking, confirming it is specifically engineered for the unique demands of camping vehicles. Wear is evenly distributed thanks to balanced contact pressure and high pattern stiffness, contributing to cost savings over time. A sidewall protector rib offers additional defence against curb impacts.

Rolling resistance is rated B on the EU label for impressive energy efficiency, while cabin comfort benefits from a best-in-class A-grade rating for exterior noise. The tyre’s integrated capabilities, including its EV-readiness, are enabled by Bridgestone’s ENLITEN technology platform. Developed at the company’s Italian research and development centre, the Duravis Camper All Season is scheduled for release in June 2026 across four sizes in 15- and 16-inch rim diameters, tailored to meet growing demand across the European market.

Stefano Sanchini, Vice President – Consumer Replacement, Bridgestone EMEA, said, “From solo travellers to families, camper users seek safety and unhindered mobility on the road above all else – whether it’s a weekend getaway or a once-in-a-lifetime road trip. The Duravis Camper All Season is built around these needs enabling drivers to live memorable adventures across the seasons. By combining durability and mileage capabilities, the Duravis range is known for innovations tailored to motorhomes. It gives camper users the confidence to journey further, whenever and wherever they choose.”

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Hankook Tire has seen its summer tyre range validated this spring by three independent testing authorities. In the Auto Bild summer tyre test from the 10/2026 issue, the Ventus evo claimed overall victory in the 245/45 R19 size with a score of 1.1 and an ‘Exemplary’ rating, while the same model also won the Auto Bild allrad summer tyre test in the 255/45 R19 size from the 12/2026 issue, achieving a 1.2 score. Meanwhile, the Ventus Prime 4 earned strong praise in the AvD summer tyre test.

The Ventus evo’s success in the Auto Bild test began in qualification, where it secured a spot among 20 finalists from a field of 50, thanks in part to the second-best braking distances recorded. In the final dry handling assessments, it delivered the shortest braking distance and the highest average handling speed, while on wet surfaces it posted the fastest lap time on the aquaplaning circuit and the quickest speed in wet handling. The tyre also offered the best price-to-mileage ratio among all finalists.

In the separate Auto Bild allrad test, conducted in a size common for modern SUVs, the Ventus evo demonstrated strength both on and off the road. It led the field in wet braking and wet handling, achieved the highest traction on gravel and wet grass, and remained competitive on dry surfaces with low noise levels and short stopping distances. The test jury concluded it was the most convincing all-rounder for all-wheel-drive SUVs.

In the AvD summer tyre test, conducted with test specialist Tempotire in the 215/55 R17 size, the Ventus Prime 4 delivered a ‘Very good’ overall result. Its performance was particularly notable in wet conditions, where it recorded fast lap times, balanced handling and short braking distances while providing clear steering feedback and safe aquaplaning reserves. On dry roads, it offered reliable handling and strong rolling comfort. The tyre also earned high marks for sustainability, with production in Europe ensuring short transport routes and its EU label ratings reflecting modern construction. The jury highlighted its durability and cost efficiency, reinforcing Hankook’s reputation for delivering premium quality at a competitive price.

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AZuR partner NEW LIFE initiative is set to host the inaugural Municipal Climate Dialogue on 22 April 2026, coinciding with International Earth Day. This free online forum, beginning at 10:00 a.m., is designed for municipal decision-makers to connect with experts and editors from the trade journal KOMMUNALWIRTSCHAFT. The event is structured around three focused 30-minute sessions, each dedicated to exploring proven strategies and concrete implementation methods for developing urban spaces that are both liveable and climate-friendly.

A central theme of this digital expert discussion is the critical role of sustainable building materials, with particular prominence given to high-quality recycled products derived from tyre rubber granulate. These solutions directly address the objectives of a climate-resilient city: reducing CO₂ emissions, minimising waste and conserving natural resources. Furthermore, the use of tyre rubber granulate obtained from end-of-life tyres aligns with the German Circular Economy Act (KrWG), which mandates public contracting authorities to prioritise recycled and durable materials. The dialogue will highlight how such products are instrumental in sustainable urban development.

Following a brief opening plenary, the event will feature three parallel 30-minute sessions, allowing participants to easily navigate between online rooms dedicated to distinct urban development topics. The morning begins at 10:10 a.m. with a focus on sustainable urban development, covering building protection through green roofs and photovoltaic systems, impact sound insulation for various construction types and vibration isolation. At 10:40 a.m., the discussion shifts to playgrounds, sports facilities and green spaces, addressing impact-absorbing flooring, playing field surfaces and green area reinforcement. The final session at 11:10 a.m. centres on transport and sustainable mobility, exploring traffic noise protection, recycled rubber asphalt for roads and traffic calming measures.

Products made from tyre rubber granulate offer municipalities a combination of ecological and economic advantages. Their use helps reactivate open spaces and reduce surface sealing, improving the urban climate through applications like water-permeable paving and rainwater-retaining green roof layers. These solutions are weather-resistant, slip-resistant and customisable while also providing long-term economic benefits due to their durability, low maintenance requirements and reduced need for repairs. Such high-quality recycled products are already being successfully implemented in urban development and municipal renovation projects nationwide.

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