Six currencies, with an estimated population of 184 million - the East African community exists around the Great Lakes Region. “The Cradle of Mankind” is what it is called. This region lies in the heart of Africa and is home to both flora and fauna as it may have existed in the primordial times, undisturbed – SMART.

Mobility has changed considerably in this region by the way the tyres here have found their way into this market. In 1998, Truck Tubeless Tyre Conversions began in Kenya and quickly spread out to the neighboring regions. Presently 95% of the tyres found in fleets are tubeless and there is 100% conversion rate on Passenger and 4x4 range of vehicles. It was the SMART thing to do. The millennium saw an influx of Fleet Management softwares, Tyre Management Contracts, with the help of Budini Tyre Management Software. Unprecedented tyre training, growing investments in tyre machinery, tools and accessories investments. Technology and processes peaked and the bubble burst.

On the tyre spectrum 12.00R20, which was the predominant tyre size, was replaced by the low profile 315/80R22.5 (not the 13R22.5) which continues to hog 60% of the truck tyre market. The 8.25R16 was replaced by the 265/70R19.5 and 295/80R22.5 (together with 12R22.5) replaced 11.00R20. On the tyre spectrum and front we were ahead of developed, space (nuclear) age countries like India and the Gulf where tubeless conversions were less and the predominant sizes remained to be 10.00R20 and 12.00R24 respectively.

Tubeless rims became the order of the day and even when Trilex Split rims (80 years technology) are still in use in the Gulf. For a market that churns out approximately 600,000 trucks tyre casings per year, tyre retreading is the environmentally SMART thing to do. The cold procured tread process replaced the hot casing damaging process.  East Africa has not been left  SMARTing in this field either.

What went wrong:

1.  Intelligent Organisations. Any intelligent system must be data-driven

The primary objective of any successful organisation is to analyse large pools of data accumulated over long periods of time in their areas of operations (This includes transporters, tyre importers and distributors and tyre manufacturers). Increasingly organisational decisions are NOT taken by managers’ intuition and common sense but algorithms and data derived electronically from recording of our interactions and experiences with customers. Selling tyres has ceased to be a contact sport it has degenerated in some quarters into a Nintendo like encounter.

Intelligent organisations normally SCALE (Sense, Comprehend, Act, Learn and Explain) their environment with managers/ owners / directors ceding authority over certain decisions while acquiring new capabilities and roles for themselves. As conjoined twins, SMART (Specific, Measurable, Achievable, Realistic, Timely) and SCALE goals must be matched.

Let me give illustration with a story. In Africa we love to do so. Reader’s discretion is advised!

A (SMART) priest arrived late at the foot of Mt. Kilimanjaro, Africa’s tallest mountain, for a climbing expedition the following day. Exhausted, he searched for a room in the nearest inn. Only one room was available which he was requested by the motel owner to share with a beautiful lady wearing a stunning fishy (SCALEy) dress who had arrived late for the same expedition. To make matters worse, there was only one mattress. The exhausted lady prepared and slept on one side of the mattress, while the honorable  priest laid the sheet and slept on the cold floor two meters away. The following morning at the breakfast table the priest formally introduced himself to the beautiful lady as asked her where she was from. She on the other hand enquired of the priest as to his mission at the Kilimanjaro. “ I have come to climb and conquer this greatest mountain in Mother Africa,” he said proudly trying to impress her. She paused and after a sigh said to  the priest in a low voice, “Tell me exactly how you intend to climb this mountain when you cannot SCALE up a six-inch mattress?!”  Moral of the story: No matter how good your SMART goals are, you must act on SCALE-ing the heights.

2. Smart Technologies portend a smart working force

Tony Nicolini – Founder of the Budini Tyre Software and Systems, puts it beautifully when he says “Technology is only as smart as the users want it to be.”  The exponential growth of data capturing capability has not been matched by its harnessing and channeling into useful avenues largely because investments are low in the field of tyre education and  tyre infrastructure. Having experience Tyre related trainings in different parts of the world, our region receives but a trickle of the much-needed skill laced training that would sharpen their senses in order to tyre SCALE better.

The three aspects related to Smart Tyre Technology are:

Smart transporters

Zul is a transporter who runs a successful bus company. Operating from the heart of Nairobi, to most parts of Kenya. He keeps meticulous records on all his tyre records. These records were the basis for decision making for a transport company that has had the least number of fatalities in the country. Zul represents about 5% of transporters in this region who have scrupulous, readily available  data that is open to scrutiny not only by his own company but can be used by suppliers.

In 2012 I had a chance to visit Tyre Heaven, a company in Sao Paulo. They invited Nicolini (Budini) and me to visit their premises. With over 700 trucks and trailers, there were there only three persons working in the tyre department. Cradle-to-Grave tyre data is maintained for all tyres. Once or twice a year, like a pilgrimage, representatives major tyre suppliers congregate in the transport premises to tender openly for 8,000 tyres.

Smart processes

Special Sales approaches to the market determine the success or failure or a sales person. Many transporters, tyre importers or dealers approach to own products with little comprehension on the conditions of use. Mismatch between tyres and vehicles, tyre and routes, have only added to the chagrin on the end-user. Professional ethics prohibit me from dwelling too much into these sales processes to end-users and dealers, but to say the least, these methodical approaches have no substitute. As a result of tyres being treated as a commodity, where price is the only point of discussion, SMART tyres with lipstick and high-heels have found their way into a hostile market that has unpaved roads, untrained staff and uncaring drivers in some instances.

The readers of this article may have had access to better tyre optimisation processes than the ones I will mention below. Yet I can say without a doubt now will match the dedication and follow-up that is offered by the Budini Tyre Management Systems.

• The Tyre Optimisation Process is a non-patented process that was arrived at by a team of tyre experts on casing (yet not tyre optimisation) in order to achieve the lowest cost per Kilometer in a particular fleet. Pocket Suit, Survey Web and TMS are worth a glance.

Feature Benefits and Evidence (FABEs) is the way tyres were sold, sadly price has over-shadowed all three since both  the purchaser nor the seller are reluctant to discuss the matters relating to performance. Benchmarking of tyre mileages across fleets is more often than not misleading.

Smart sales people

Ajay, Yves, Mick and Tony belong to a fading rare breed of people who were tyre  fleet problem solvers. These gate-keepers and well-trained mentors in process described above played and continued to give solutions and on-site training in the harsh environments. What is common about this people in how  SMART or wise they are. It is the extremely long span of attention they dedicate in their line of duty. It is therefore worrying that today when the tyre is being treated as a commodity and not a Safety Engineering piece of equipment, Africa and Africans without secure gate keepers and anti-dumping laws will fall prey to fast talking sales persons with tik-tok attention spans. If I were to be the Chief Tyre General –  Certain Tyres would only be sold on prescriptions.

In  South Africa, it was uncommon for representatives of different companies to meet at a major transporter and conduct a joint scrap and claim analysis. Just like doctors conducting a post-mortem, sample casings from each brand would be analysed and reported before they would rest back for a Friday  Brae and Beer. SMART. I know this may be happening in other parts of the word any it is the reason we now have the Radial Tyre Damage Book.

RFID, push alerts, Translogic tools, TPMS (Tire Pressure Monitoring Systems) are all example of Smart technologies that many sales persons, managers, owners and directors are aware of but are not capable of implementing just yet. However, training might be that essential key that unlocks the thirst for the much-needed necessities.

I end this article with the SMARTest thing I have heard this year and maybe for a long time. It comes from a great mind in Tyre Management “It does not matter how you record (label) tyres in whatever system you have….what matters is what you do with that tyre after that. A basic tyre system understood by all is the best way to involve others and come out with shining success. It beats even the tyre RFID systems - Marcio Olievera (Budini Systems – SMARTyre SCALER).

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BendPak has announced that all current models within its Ranger line of wheel balancers and tyre changers now feature ETL certification as a standard offering. This independent validation, conducted by Intertek Testing Services, confirms that the equipment complies with applicable UL and CSA safety standards for both the United States and Canadian markets. The certification rigorously covers electrical, pneumatic and mechanical safety requirements, ensuring robust operator protection and adherence to workplace compliance regulations.

The achievement of this certification was the result of an extensive 18-month internal project focused on comprehensively redesigning critical components. The initiative mandated sweeping upgrades across the equipment's electrical architecture, structural framework and both mechanical and pneumatic systems to meet the stringent criteria. Every aspect of the machines was scrutinised to ensure they could withstand the demands of the certification process.

Throughout the development cycle, a primary emphasis was placed on mitigating operator risks inherent in daily tire service tasks. Engineers systematically assessed potential hazards, including pinch-point dangers, moving parts, electrical and fire risks and high-pressure systems. When existing configurations fell short of the required benchmarks, teams implemented complete redesigns, replaced substandard parts and integrated new protective safeguards to address these vulnerabilities.

Following these extensive modifications, each piece of equipment underwent a battery of rigorous tests to verify its safety and performance prior to final approval. The certified lineup includes models such as the DST30PX, LS45DS, RB30T, DST2420X, R745, R980XR, R76ATR, R980DP, R80EX and R26FLT. These certified units are now clearly identifiable by the ETL mark displayed on their product labels.

Jeff Kritzer, President and CEO, BendPak, said, “The end result is not just a certification mark. Certification represents a fundamentally higher level of product engineering, component quality, mechanical and electrical safety, durability and overall North American compliance, giving customers confidence that their Ranger equipment is built to the highest standards.”

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Hankook Tire will take on the sponsorship role for the ‘Best Use of Technology’ prize at the upcoming Motor Transport Awards in September, reinforcing its active role in celebrating industry progress. The award specifically targets organisations that harness digital tools, hardware upgrades or system overhauls to produce real-world gains in freight movement and logistical coordination.

Following the release of the 2026 finalist roster, the technology category has narrowed its focus to three contenders: Explore, GXO and HF Owen Transport & Storage. Each enterprise has put forward evidence of how their chosen technical strategies have resolved persistent operational hurdles while also boosting service quality for their client bases.

The September gala holds added weight this year, as the Motor Transport Awards reach their 40th anniversary of honouring top performers in British road haulage. Scheduled for the Grosvenor House Hotel along Park Lane, the gathering will draw upwards of 1,250 senior figures from across the sector, offering a prime setting for peer recognition and forward-looking dialogue.

Presenting the trophy will be Paul Emery, Sales Director at Hankook Tyre UK, whose presence underscores the brand’s parallel pursuit of advanced mobility solutions. Beyond the competitive element, the evening serves as a networking hub and a moment to assess broader industry shifts, all while Hankook deepens its ties to one of the transport world’s most enduring award platforms.

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Sun Auto Tire & Service has reached a major milestone with its new Plaza Tire Service outlet in Bowling Green, Kentucky, officially marking the company's 600th store. Since 2017, the organisation has surged from roughly three dozen locations to a dominant force within the independent tyre and automotive service sector.

The Bowling Green facility offers premium tyre products alongside skilled mounting, alignment, balancing, puncture repair and full mechanical work. Patrons benefit from digital booking and electronic vehicle health reports, all under the firm's philosophy emphasizing transparency and attentive treatment. This launch coincides with the group securing Better Business Bureau (BBB) recognition across its entire portfolio.

Beyond retail, the company is supporting local academic and athletic pursuits. Partnering with the Southcentral Kentucky Community and Technical College Foundation, it has funded two student scholarships. A Drive With Purpose initiative partners with the high school cheerleading squad, with a share of oil change revenue directed to the programme over the coming month.

BBB accreditation denotes adherence to honest dealings and clear communication, offering consumers a reliable benchmark. As Sun Auto celebrates this landmark, its customer pledge and accredited standards demonstrate a sustained commitment to responsible service across its nationwide footprint.

Tony Puckett, Chief Executive Officer, Sun Auto Tire & Service, said, "This milestone represents far more than a store count. Reaching 600 locations is a testament to the thousands of teammates who deliver exceptional service every day and the customers and communities who trust us with their vehicles. As we continue to grow, our focus remains unchanged: providing clear communication, trusted guidance and expert care through the local brands our customers know and rely on."

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Dunlop Motorcycle Europe and Avon Tyres are set to showcase their combined expertise in cruiser, touring and custom motorcycle tyres at the upcoming European Bike Week, one of the continent’s largest gatherings for riders. The event unfolds along the shores of Austria’s Faaker See and routinely draws tens of thousands of enthusiasts with its mix of live entertainment, custom bike displays, demo rides and a broad spectrum of industry exhibitors.

Reinforcing its deep-rooted ties with Harley-Davidson, Dunlop will again sponsor the event’s signature Harley-Davidson Parade. Both tyre manufacturers will occupy separate exhibition spaces, continuing a joint presence at major trade fairs that began after Avon became part of the Goodyear family in 2022. Their stands will feature Dunlop’s co-branded Harley-Davidson tyres and Avon’s expanded Cobra Chrome line for custom cruisers, while Dunlop additionally offers a hospitality bus and the returning Ape Hanger Challenge, where daily winners earn a free set of co-branded tyres.

Earlier this year, Dunlop was named exclusive tyre supplier for the Harley-Davidson Bagger World Cup, providing racing tyres for the MotoGP-supporting series. Attendees may combine the festival with the 2026 Bagger World Cup finale, scheduled for 19–20 September at the Red Bull Ring in Spielberg.

The 2026 European Bike Week runs from 8–13 September at Faaker See. The Dunlop-sponsored Harley-Davidson Parade is set for 12 September, departing at noon from Rosental Street near the Pogöriacher roundabout and Harley-Davidson sculpture.

Roberto Finetti, Marketing Manager Motorcycle Europe, Goodyear, said, “Dunlop and Avon have a proud heritage in the cruiser and touring motorcycle segment, and European Bike Week is a fantastic opportunity to meet thousands of passionate riders from across Europe. We look forward to welcoming visitors to our stands, where they can discover our biggest ever range of Dunlop and Avon tyres for cruiser, custom and touring bikes, as well as take part in some fun challenges.”

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