Six currencies, with an estimated population of 184 million - the East African community exists around the Great Lakes Region. “The Cradle of Mankind” is what it is called. This region lies in the heart of Africa and is home to both flora and fauna as it may have existed in the primordial times, undisturbed – SMART.

Mobility has changed considerably in this region by the way the tyres here have found their way into this market. In 1998, Truck Tubeless Tyre Conversions began in Kenya and quickly spread out to the neighboring regions. Presently 95% of the tyres found in fleets are tubeless and there is 100% conversion rate on Passenger and 4x4 range of vehicles. It was the SMART thing to do. The millennium saw an influx of Fleet Management softwares, Tyre Management Contracts, with the help of Budini Tyre Management Software. Unprecedented tyre training, growing investments in tyre machinery, tools and accessories investments. Technology and processes peaked and the bubble burst.

On the tyre spectrum 12.00R20, which was the predominant tyre size, was replaced by the low profile 315/80R22.5 (not the 13R22.5) which continues to hog 60% of the truck tyre market. The 8.25R16 was replaced by the 265/70R19.5 and 295/80R22.5 (together with 12R22.5) replaced 11.00R20. On the tyre spectrum and front we were ahead of developed, space (nuclear) age countries like India and the Gulf where tubeless conversions were less and the predominant sizes remained to be 10.00R20 and 12.00R24 respectively.

Tubeless rims became the order of the day and even when Trilex Split rims (80 years technology) are still in use in the Gulf. For a market that churns out approximately 600,000 trucks tyre casings per year, tyre retreading is the environmentally SMART thing to do. The cold procured tread process replaced the hot casing damaging process.  East Africa has not been left  SMARTing in this field either.

What went wrong:

1.  Intelligent Organisations. Any intelligent system must be data-driven

The primary objective of any successful organisation is to analyse large pools of data accumulated over long periods of time in their areas of operations (This includes transporters, tyre importers and distributors and tyre manufacturers). Increasingly organisational decisions are NOT taken by managers’ intuition and common sense but algorithms and data derived electronically from recording of our interactions and experiences with customers. Selling tyres has ceased to be a contact sport it has degenerated in some quarters into a Nintendo like encounter.

Intelligent organisations normally SCALE (Sense, Comprehend, Act, Learn and Explain) their environment with managers/ owners / directors ceding authority over certain decisions while acquiring new capabilities and roles for themselves. As conjoined twins, SMART (Specific, Measurable, Achievable, Realistic, Timely) and SCALE goals must be matched.

Let me give illustration with a story. In Africa we love to do so. Reader’s discretion is advised!

A (SMART) priest arrived late at the foot of Mt. Kilimanjaro, Africa’s tallest mountain, for a climbing expedition the following day. Exhausted, he searched for a room in the nearest inn. Only one room was available which he was requested by the motel owner to share with a beautiful lady wearing a stunning fishy (SCALEy) dress who had arrived late for the same expedition. To make matters worse, there was only one mattress. The exhausted lady prepared and slept on one side of the mattress, while the honorable  priest laid the sheet and slept on the cold floor two meters away. The following morning at the breakfast table the priest formally introduced himself to the beautiful lady as asked her where she was from. She on the other hand enquired of the priest as to his mission at the Kilimanjaro. “ I have come to climb and conquer this greatest mountain in Mother Africa,” he said proudly trying to impress her. She paused and after a sigh said to  the priest in a low voice, “Tell me exactly how you intend to climb this mountain when you cannot SCALE up a six-inch mattress?!”  Moral of the story: No matter how good your SMART goals are, you must act on SCALE-ing the heights.

2. Smart Technologies portend a smart working force

Tony Nicolini – Founder of the Budini Tyre Software and Systems, puts it beautifully when he says “Technology is only as smart as the users want it to be.”  The exponential growth of data capturing capability has not been matched by its harnessing and channeling into useful avenues largely because investments are low in the field of tyre education and  tyre infrastructure. Having experience Tyre related trainings in different parts of the world, our region receives but a trickle of the much-needed skill laced training that would sharpen their senses in order to tyre SCALE better.

The three aspects related to Smart Tyre Technology are:

Smart transporters

Zul is a transporter who runs a successful bus company. Operating from the heart of Nairobi, to most parts of Kenya. He keeps meticulous records on all his tyre records. These records were the basis for decision making for a transport company that has had the least number of fatalities in the country. Zul represents about 5% of transporters in this region who have scrupulous, readily available  data that is open to scrutiny not only by his own company but can be used by suppliers.

In 2012 I had a chance to visit Tyre Heaven, a company in Sao Paulo. They invited Nicolini (Budini) and me to visit their premises. With over 700 trucks and trailers, there were there only three persons working in the tyre department. Cradle-to-Grave tyre data is maintained for all tyres. Once or twice a year, like a pilgrimage, representatives major tyre suppliers congregate in the transport premises to tender openly for 8,000 tyres.

Smart processes

Special Sales approaches to the market determine the success or failure or a sales person. Many transporters, tyre importers or dealers approach to own products with little comprehension on the conditions of use. Mismatch between tyres and vehicles, tyre and routes, have only added to the chagrin on the end-user. Professional ethics prohibit me from dwelling too much into these sales processes to end-users and dealers, but to say the least, these methodical approaches have no substitute. As a result of tyres being treated as a commodity, where price is the only point of discussion, SMART tyres with lipstick and high-heels have found their way into a hostile market that has unpaved roads, untrained staff and uncaring drivers in some instances.

The readers of this article may have had access to better tyre optimisation processes than the ones I will mention below. Yet I can say without a doubt now will match the dedication and follow-up that is offered by the Budini Tyre Management Systems.

• The Tyre Optimisation Process is a non-patented process that was arrived at by a team of tyre experts on casing (yet not tyre optimisation) in order to achieve the lowest cost per Kilometer in a particular fleet. Pocket Suit, Survey Web and TMS are worth a glance.

Feature Benefits and Evidence (FABEs) is the way tyres were sold, sadly price has over-shadowed all three since both  the purchaser nor the seller are reluctant to discuss the matters relating to performance. Benchmarking of tyre mileages across fleets is more often than not misleading.

Smart sales people

Ajay, Yves, Mick and Tony belong to a fading rare breed of people who were tyre  fleet problem solvers. These gate-keepers and well-trained mentors in process described above played and continued to give solutions and on-site training in the harsh environments. What is common about this people in how  SMART or wise they are. It is the extremely long span of attention they dedicate in their line of duty. It is therefore worrying that today when the tyre is being treated as a commodity and not a Safety Engineering piece of equipment, Africa and Africans without secure gate keepers and anti-dumping laws will fall prey to fast talking sales persons with tik-tok attention spans. If I were to be the Chief Tyre General –  Certain Tyres would only be sold on prescriptions.

In  South Africa, it was uncommon for representatives of different companies to meet at a major transporter and conduct a joint scrap and claim analysis. Just like doctors conducting a post-mortem, sample casings from each brand would be analysed and reported before they would rest back for a Friday  Brae and Beer. SMART. I know this may be happening in other parts of the word any it is the reason we now have the Radial Tyre Damage Book.

RFID, push alerts, Translogic tools, TPMS (Tire Pressure Monitoring Systems) are all example of Smart technologies that many sales persons, managers, owners and directors are aware of but are not capable of implementing just yet. However, training might be that essential key that unlocks the thirst for the much-needed necessities.

I end this article with the SMARTest thing I have heard this year and maybe for a long time. It comes from a great mind in Tyre Management “It does not matter how you record (label) tyres in whatever system you have….what matters is what you do with that tyre after that. A basic tyre system understood by all is the best way to involve others and come out with shining success. It beats even the tyre RFID systems - Marcio Olievera (Budini Systems – SMARTyre SCALER).

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HS HYOSUNG ADVANCED MATERIALS has been honoured as a Community Contribution Certified Company for the seventh consecutive year. The recognition was conferred at the 2025 Community Contribution Recognition Day event in Seoul, where the company also received a Minister of Health and Welfare’s Commendation and the highest possible ‘S’ grade. This dual accolade underscores the sustained public value and consistent performance of its social responsibility programmes.

The certification itself is a rigorous evaluation administered by the Ministry of Health and Welfare and the Korea National Council on Social Welfare. It involves a comprehensive review based on ESG Principles, spanning multiple evaluation areas and numerous detailed indicators. In the latest assessment, the company excelled particularly in environmental management, earning recognition for its robust sustainability and carbon-neutral practices. Its diverse community initiatives, which are developed through long-term regional partnerships and extensive employee volunteerism, were also highly commended for building a stable and effective collaborative framework with local communities.

This ongoing commitment has been strategically reinforced following the establishment of the HS Hyosung Group in 2024. Under the new slogan ‘Value, Together’, the company has redefined its approach to social contribution. Its efforts are now organised around three core pillars: providing support for vulnerable groups, fostering the advancement of local communities and culture and promoting eco-friendly initiatives.

H S CHO, Vice Chairman, HS HYOSUNG, said, “Receiving the Minister of Health and Welfare’s Commendation and the highest ‘S’ grade is the result of our longstanding commitment to putting ‘Value, Together’ into action within our communities. We will continue to carry out diverse social contribution initiatives as a responsible company that grows together with local communities.”

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Toyo Tires has become a member of the Global Data Service Organisation for Tyres and Automotive Components (GDSO). This international non-profit is dedicated to creating universal data standards for tyres and auto components. Through this collaboration, Toyo Tires will intensify its efforts to establish industry-wide systems for tyre identification and traceability, which are crucial for modern supply chains.

A core component of this initiative involves the use of radio frequency identification (RFID) technology. This wireless system allows for non-contact identification of individual tyres, which significantly improves the accuracy and efficiency of quality assurance and inventory management processes. By building a comprehensive database of its products, Toyo Tires will enhance information reliability across the entire industry.

The data accumulated through RFID will be instrumental in developing high-value-added services, particularly within the company’s solution business such as retreading and maintenance programmes. This strengthens information management throughout a tyre's entire life cycle. Furthermore, this technological adoption supports Toyo Tires' broader commitment to sustainability. By proactively leveraging digital tools like RFID, the company aims to reduce its environmental impact while simultaneously enhancing its corporate value and advancing the development of more sustainable tyres.

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Hankook Tire, the exclusive rally-tyre supplier for the FIA World Rally Championship, is all set to provide tyres for all competitors in the championship's dramatic 2025 season finale, Rally Saudi Arabia. Taking place from 25 to 29 November in the Jeddah region, this decisive event marks the WRC's inaugural visit to the country. The rally’s route, centred around the Jeddah Corniche Circuit, comprises approximately 319 kilometres of competitive action across 17 special stages, presenting a completely new challenge for teams and drivers.

This new Middle Eastern challenge demands a tyre capable of mastering a vast spectrum of conditions. The stages combine long, fast desert sections with technically demanding rocky terrain, all subject to sharp temperature swings, blowing sand and unpredictable micro-climates. Hankook will equip the crews with its Dynapro R213, an extreme all-terrain rally tyre engineered specifically for such rough and unpaved surfaces. Available in Hard and Soft compounds, it features a robust casing and a specialised tread pattern to deliver stable grip, crisp steering response and reliable impact absorption at high speeds, all while managing heat buildup for consistent long-stage performance.

The rally also serves as the setting for the championship's climax. The Drivers' Championship will be settled in Jeddah, with Toyota GAZOO Racing's Sébastien Ogier having narrowed the gap to leader Elfyn Evans to just three points after his recent victory in Japan. This sets the stage for a final, high-stakes showdown where tyre strategy and durability will be as critical as outright speed, focusing the global motorsport world on the Saudi desert.

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Giti Tire has intensified its AdvanZtech EV Ready initiative with the introduction of the GitiWinterW2, a winter tyre engineered to perform on battery-electric vehicles, hybrids and traditional internal combustion engines. This new product, available for the 2025/26 winter season, is the first winter-specific offering within this specialised tyre line. The range is comprehensive, encompassing 17 different sizes to fit rims from 15 to 20 inches, making it suitable for a wide array of vehicles from the compact Fiat 500e to the Tesla Model 3 and popular SUVs like the Volkswagen Tiguan and Volvo XC60 PHEV. Each tyre is marked with a distinct sidewall logo to guide consumers towards the correct application for their vehicle type.

The development of the GitiWinterW2 focused on achieving a balance of critical performance attributes. Engineers prioritised managing the high torque output of electric vehicles for superior control while simultaneously minimising rolling resistance to help extend driving range. This technical development was accomplished without sacrificing the essential safety and handling characteristics required for winter driving in snow and wet conditions. The manufacturer emphasises that the final product delivers a quiet, comfortable and secure driving experience.

This winter tyre joins the existing summer patterns, the GitiSportS2 and GitiSynergyH2, which were originally launched in August 2024 under the same AdvanZtech EV Ready strategy. All three tyre lines are the result of research and development conducted through Giti's global AdvanZtech system, with significant work carried out at their European Research & Development Centre located in Hannover, Germany.

Fabio Pecci-Boriani, Deputy General Manager – Product Planning PCR and LTR, Giti Tire R&D Centre (Europe), said, “The Giti brand was among the first in the mid-market to introduce an EV ready concept, ensuring maximum flexibility and product clarity for dealers and peace of mind for drivers. As is proven, winter can have an impact on the performance of part-electric and electric vehicles with lower temperatures reducing battery range and immediate torque levels being tricky on slippery roads; the Giti AdvanZtech EV ready GitiWinterW2 goes a long way to addressing these issues.”

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