Six currencies, with an estimated population of 184 million - the East African community exists around the Great Lakes Region. “The Cradle of Mankind” is what it is called. This region lies in the heart of Africa and is home to both flora and fauna as it may have existed in the primordial times, undisturbed – SMART.

Mobility has changed considerably in this region by the way the tyres here have found their way into this market. In 1998, Truck Tubeless Tyre Conversions began in Kenya and quickly spread out to the neighboring regions. Presently 95% of the tyres found in fleets are tubeless and there is 100% conversion rate on Passenger and 4x4 range of vehicles. It was the SMART thing to do. The millennium saw an influx of Fleet Management softwares, Tyre Management Contracts, with the help of Budini Tyre Management Software. Unprecedented tyre training, growing investments in tyre machinery, tools and accessories investments. Technology and processes peaked and the bubble burst.

On the tyre spectrum 12.00R20, which was the predominant tyre size, was replaced by the low profile 315/80R22.5 (not the 13R22.5) which continues to hog 60% of the truck tyre market. The 8.25R16 was replaced by the 265/70R19.5 and 295/80R22.5 (together with 12R22.5) replaced 11.00R20. On the tyre spectrum and front we were ahead of developed, space (nuclear) age countries like India and the Gulf where tubeless conversions were less and the predominant sizes remained to be 10.00R20 and 12.00R24 respectively.

Tubeless rims became the order of the day and even when Trilex Split rims (80 years technology) are still in use in the Gulf. For a market that churns out approximately 600,000 trucks tyre casings per year, tyre retreading is the environmentally SMART thing to do. The cold procured tread process replaced the hot casing damaging process.  East Africa has not been left  SMARTing in this field either.

What went wrong:

1.  Intelligent Organisations. Any intelligent system must be data-driven

The primary objective of any successful organisation is to analyse large pools of data accumulated over long periods of time in their areas of operations (This includes transporters, tyre importers and distributors and tyre manufacturers). Increasingly organisational decisions are NOT taken by managers’ intuition and common sense but algorithms and data derived electronically from recording of our interactions and experiences with customers. Selling tyres has ceased to be a contact sport it has degenerated in some quarters into a Nintendo like encounter.

Intelligent organisations normally SCALE (Sense, Comprehend, Act, Learn and Explain) their environment with managers/ owners / directors ceding authority over certain decisions while acquiring new capabilities and roles for themselves. As conjoined twins, SMART (Specific, Measurable, Achievable, Realistic, Timely) and SCALE goals must be matched.

Let me give illustration with a story. In Africa we love to do so. Reader’s discretion is advised!

A (SMART) priest arrived late at the foot of Mt. Kilimanjaro, Africa’s tallest mountain, for a climbing expedition the following day. Exhausted, he searched for a room in the nearest inn. Only one room was available which he was requested by the motel owner to share with a beautiful lady wearing a stunning fishy (SCALEy) dress who had arrived late for the same expedition. To make matters worse, there was only one mattress. The exhausted lady prepared and slept on one side of the mattress, while the honorable  priest laid the sheet and slept on the cold floor two meters away. The following morning at the breakfast table the priest formally introduced himself to the beautiful lady as asked her where she was from. She on the other hand enquired of the priest as to his mission at the Kilimanjaro. “ I have come to climb and conquer this greatest mountain in Mother Africa,” he said proudly trying to impress her. She paused and after a sigh said to  the priest in a low voice, “Tell me exactly how you intend to climb this mountain when you cannot SCALE up a six-inch mattress?!”  Moral of the story: No matter how good your SMART goals are, you must act on SCALE-ing the heights.

2. Smart Technologies portend a smart working force

Tony Nicolini – Founder of the Budini Tyre Software and Systems, puts it beautifully when he says “Technology is only as smart as the users want it to be.”  The exponential growth of data capturing capability has not been matched by its harnessing and channeling into useful avenues largely because investments are low in the field of tyre education and  tyre infrastructure. Having experience Tyre related trainings in different parts of the world, our region receives but a trickle of the much-needed skill laced training that would sharpen their senses in order to tyre SCALE better.

The three aspects related to Smart Tyre Technology are:

Smart transporters

Zul is a transporter who runs a successful bus company. Operating from the heart of Nairobi, to most parts of Kenya. He keeps meticulous records on all his tyre records. These records were the basis for decision making for a transport company that has had the least number of fatalities in the country. Zul represents about 5% of transporters in this region who have scrupulous, readily available  data that is open to scrutiny not only by his own company but can be used by suppliers.

In 2012 I had a chance to visit Tyre Heaven, a company in Sao Paulo. They invited Nicolini (Budini) and me to visit their premises. With over 700 trucks and trailers, there were there only three persons working in the tyre department. Cradle-to-Grave tyre data is maintained for all tyres. Once or twice a year, like a pilgrimage, representatives major tyre suppliers congregate in the transport premises to tender openly for 8,000 tyres.

Smart processes

Special Sales approaches to the market determine the success or failure or a sales person. Many transporters, tyre importers or dealers approach to own products with little comprehension on the conditions of use. Mismatch between tyres and vehicles, tyre and routes, have only added to the chagrin on the end-user. Professional ethics prohibit me from dwelling too much into these sales processes to end-users and dealers, but to say the least, these methodical approaches have no substitute. As a result of tyres being treated as a commodity, where price is the only point of discussion, SMART tyres with lipstick and high-heels have found their way into a hostile market that has unpaved roads, untrained staff and uncaring drivers in some instances.

The readers of this article may have had access to better tyre optimisation processes than the ones I will mention below. Yet I can say without a doubt now will match the dedication and follow-up that is offered by the Budini Tyre Management Systems.

• The Tyre Optimisation Process is a non-patented process that was arrived at by a team of tyre experts on casing (yet not tyre optimisation) in order to achieve the lowest cost per Kilometer in a particular fleet. Pocket Suit, Survey Web and TMS are worth a glance.

Feature Benefits and Evidence (FABEs) is the way tyres were sold, sadly price has over-shadowed all three since both  the purchaser nor the seller are reluctant to discuss the matters relating to performance. Benchmarking of tyre mileages across fleets is more often than not misleading.

Smart sales people

Ajay, Yves, Mick and Tony belong to a fading rare breed of people who were tyre  fleet problem solvers. These gate-keepers and well-trained mentors in process described above played and continued to give solutions and on-site training in the harsh environments. What is common about this people in how  SMART or wise they are. It is the extremely long span of attention they dedicate in their line of duty. It is therefore worrying that today when the tyre is being treated as a commodity and not a Safety Engineering piece of equipment, Africa and Africans without secure gate keepers and anti-dumping laws will fall prey to fast talking sales persons with tik-tok attention spans. If I were to be the Chief Tyre General –  Certain Tyres would only be sold on prescriptions.

In  South Africa, it was uncommon for representatives of different companies to meet at a major transporter and conduct a joint scrap and claim analysis. Just like doctors conducting a post-mortem, sample casings from each brand would be analysed and reported before they would rest back for a Friday  Brae and Beer. SMART. I know this may be happening in other parts of the word any it is the reason we now have the Radial Tyre Damage Book.

RFID, push alerts, Translogic tools, TPMS (Tire Pressure Monitoring Systems) are all example of Smart technologies that many sales persons, managers, owners and directors are aware of but are not capable of implementing just yet. However, training might be that essential key that unlocks the thirst for the much-needed necessities.

I end this article with the SMARTest thing I have heard this year and maybe for a long time. It comes from a great mind in Tyre Management “It does not matter how you record (label) tyres in whatever system you have….what matters is what you do with that tyre after that. A basic tyre system understood by all is the best way to involve others and come out with shining success. It beats even the tyre RFID systems - Marcio Olievera (Budini Systems – SMARTyre SCALER).

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Cabot Corporation has received two 2026 Responsible Care awards from the American Chemistry Council for its performance in workplace safety and environmental management.

The company received the Waste & Water Stewardship Award and the Facility Safety Award at the ACC Responsible Care Conference in Fort Lauderdale, Florida.

Cabot was also named one of two finalists for the Responsible Care Initiative of the Year Award.

The Waste & Water Stewardship Award recognised the company’s handling of synthetic gypsum produced by the air pollution control system at its manufacturing site in Franklin, Louisiana. Cabot said it had identified a reuse application for the material in the cement industry, diverting nearly 15,000 metric tonnes of synthetic gypsum from landfill in 2025.

The company said the initiative helped it meet air emissions control requirements while reducing waste through the reuse of byproducts.

The Facility Safety Award recognised employee health and safety performance across Cabot’s US manufacturing operations, with nearly all of the company’s US manufacturing sites receiving the award based on their 2025 performance.

“We are honored to be recognized by the ACC for our leadership in advancing safety and sustainability performance,” said Jennifer Chittick, senior vice-president, safety, health and environment, and chief sustainability officer at Cabot.

“At Cabot, we believe our employees are our most valuable asset, and our long-standing commitment to safe working conditions, employee involvement in safety efforts, and workplace wellness is deeply embedded in our culture to ensure that all employees, contractors, and visitors return home safely each day.

“Furthermore, we remain committed to protecting the environment and reducing our impact through focused initiatives that drive lasting, positive change while strengthening our environmental performance in the communities where we operate.”

The ACC’s Responsible Care Awards programme recognises companies for environmental, health, safety and security performance, sustainability and chemicals management.

Cabot joined the ACC in 2010 and adopted the chemical industry’s voluntary Responsible Care initiative and Responsible Care Global Charter, aimed at improving health, safety, environmental and security performance across operations.

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Plaza Tire Service, a brand within the Sun Auto Network, has expanded its Missouri footprint by opening a new location strategically serving drivers along the Highway 65 corridor. The expansion now reaches motorists across Ozark, Nixa and the greater Springfield area, reinforcing the company’s presence in Christian County, recognised as one of the fastest-growing regions south of Springfield.

Operating under the Plaza Tire Service name, the newest storefront upholds the brand’s Driver Commitment, which emphasises clarity, confidence and attentive customer care. To enhance the service experience, the facility offers 24/7 online appointment scheduling, digital vehicle inspections, nationwide warranties and immediate access to leading tyre brands. Same-day service is available alongside a full range of automotive maintenance and repair work, including alignments, brake service, oil changes, battery replacements and preventative maintenance.

Michael Loa, Regional Vice President, said, "Missouri continues to be an important market for us. This location allows us to strengthen our presence in the Springfield area while continuing to deliver the consistent, expert know-how our customers expect."

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Hankook Tire, the exclusive tyre supplier to the FIA World Rally Championship (WRC), successfully completed the sixth round of the 2026 season, the Vodafone Rally de Portugal, where its Dynapro R213 rally tyre played a central role in managing the event’s punishing conditions. The tyre was engineered to absorb impacts from rough gravel and rocky terrain while delivering consistent grip and durability across the rally’s demanding stages.

Held from 7 to 10 May around Matosinhos in northern Portugal, the competition covered 23 Special Stages totalling approximately 345 kilometres. The surface began as soft, sandy gravel but progressively turned into sharp rocks and deeply rutted terrain due to repeated passes, making tyre durability and stability essential for performance. Hankook provided the Dynapro R213 in Hard and Soft compounds, allowing teams to balance high grip from the soft version with the hard compound’s resilience on changing surfaces.

After a fierce battle, Hyundai Shell Mobis World Rally Team driver Thierry Neuville secured overall victory, marking his team’s first win of the 2026 season. He took the lead in the closing stages and delivered a commanding performance to finish on the top step of the podium. In the Drivers’ Championship standings, Toyota GAZOO Racing’s Elfyn Evans leads with 123 points, followed closely by teammate Takamoto Katsuta on 111 points.

Throughout the event, Hankook operated a Brand World booth in the service park, featuring a motorsport heritage exhibition, racing simulators, branded merchandise and photo zones to enhance its premium global image. The 2026 WRC season now moves to Round 7, the FORUM8 Rally Japan on 28–31 May, a tarmac event on narrow mountain roads requiring precise steering and high-speed stability. Hankook continues to integrate WRC driving data into its R&D, advancing high-performance tyre technology as the exclusive supplier for all WRC classes since 2025.

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DUNLOP Motorsport is all geared up for the 2026 ADAC RAVENOL 24h Nürburgring, scheduled to be held from 14 to 17 May 2026. At the legendary Nordschleife, the team will debut a Porsche 911 GT3 R bearing start number 17, marking the black-and-yellow car’s first appearance at the Eifel classic. A quartet of experienced drivers has been assembled to share the cockpit, including Frenchmen Julien Andlauer and Dorian Boccolacci, Belgian Alessio Picariello and Nordschleife specialist Nico Menzel.

A series of preparatory runs within the ADAC RAVENOL Nürburgring Endurance Series allowed the team to gather vital operational intelligence. Despite a rain‑affected delay to the opening round, the group managed to cross the line inside the top ten overall during its very first race. That outcome, combined with methodical calibration of the Porsche's suspension and aerodynamics, improved the squad's command of DUNLOP tyre behaviour under race conditions.

Unpredictable factors such as sudden showers, evolving asphalt grip and heavy lapped traffic frequently decide outcomes at the Nürburgring. Success therefore hinges on error‑free driving and disciplined strategic calls. The selected drivers bring precisely those attributes: Andlauer from his tenure in elite GT and prototype series, Boccolacci and Picariello from repeated Nordschleife campaigns, and Menzel from years of local expertise.

Several other entrants have also chosen DUNLOP rubber. Saugmotoren Motorsport will run the distinctive BMW Z4 E89, steered by Nordschleife veterans Ralf Schall and Christian Scherer. BLACK FALCON Team FANATEC, collaborating with Gran Turismo, enters a Porsche 911 GT3 Cup whose cockpit will be shared by Manuel Metzger, online personality Misha Charoudin and sim racers Steve Brown and Jimmy Broadbent. For spectators, the Boulevard area presents an interactive zone where Gran Turismo simulators offer virtual Nordschleife laps. A Porsche 962 C on loan from the Porsche Museum, winner of all five Supercup races in 1987 and that year's champion, will also be exhibited.

The ADAC RAVENOL 24h Nürburgring starts Saturday 16 May at 3:00 pm. Fans unable to attend can watch live via the official stream or on RTL Nitro. DUNLOP Motorsport also shares regular updates and content from the Eifel region through its social media channels.

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