Six currencies, with an estimated population of 184 million - the East African community exists around the Great Lakes Region. “The Cradle of Mankind” is what it is called. This region lies in the heart of Africa and is home to both flora and fauna as it may have existed in the primordial times, undisturbed – SMART.

Mobility has changed considerably in this region by the way the tyres here have found their way into this market. In 1998, Truck Tubeless Tyre Conversions began in Kenya and quickly spread out to the neighboring regions. Presently 95% of the tyres found in fleets are tubeless and there is 100% conversion rate on Passenger and 4x4 range of vehicles. It was the SMART thing to do. The millennium saw an influx of Fleet Management softwares, Tyre Management Contracts, with the help of Budini Tyre Management Software. Unprecedented tyre training, growing investments in tyre machinery, tools and accessories investments. Technology and processes peaked and the bubble burst.

On the tyre spectrum 12.00R20, which was the predominant tyre size, was replaced by the low profile 315/80R22.5 (not the 13R22.5) which continues to hog 60% of the truck tyre market. The 8.25R16 was replaced by the 265/70R19.5 and 295/80R22.5 (together with 12R22.5) replaced 11.00R20. On the tyre spectrum and front we were ahead of developed, space (nuclear) age countries like India and the Gulf where tubeless conversions were less and the predominant sizes remained to be 10.00R20 and 12.00R24 respectively.

Tubeless rims became the order of the day and even when Trilex Split rims (80 years technology) are still in use in the Gulf. For a market that churns out approximately 600,000 trucks tyre casings per year, tyre retreading is the environmentally SMART thing to do. The cold procured tread process replaced the hot casing damaging process.  East Africa has not been left  SMARTing in this field either.

What went wrong:

1.  Intelligent Organisations. Any intelligent system must be data-driven

The primary objective of any successful organisation is to analyse large pools of data accumulated over long periods of time in their areas of operations (This includes transporters, tyre importers and distributors and tyre manufacturers). Increasingly organisational decisions are NOT taken by managers’ intuition and common sense but algorithms and data derived electronically from recording of our interactions and experiences with customers. Selling tyres has ceased to be a contact sport it has degenerated in some quarters into a Nintendo like encounter.

Intelligent organisations normally SCALE (Sense, Comprehend, Act, Learn and Explain) their environment with managers/ owners / directors ceding authority over certain decisions while acquiring new capabilities and roles for themselves. As conjoined twins, SMART (Specific, Measurable, Achievable, Realistic, Timely) and SCALE goals must be matched.

Let me give illustration with a story. In Africa we love to do so. Reader’s discretion is advised!

A (SMART) priest arrived late at the foot of Mt. Kilimanjaro, Africa’s tallest mountain, for a climbing expedition the following day. Exhausted, he searched for a room in the nearest inn. Only one room was available which he was requested by the motel owner to share with a beautiful lady wearing a stunning fishy (SCALEy) dress who had arrived late for the same expedition. To make matters worse, there was only one mattress. The exhausted lady prepared and slept on one side of the mattress, while the honorable  priest laid the sheet and slept on the cold floor two meters away. The following morning at the breakfast table the priest formally introduced himself to the beautiful lady as asked her where she was from. She on the other hand enquired of the priest as to his mission at the Kilimanjaro. “ I have come to climb and conquer this greatest mountain in Mother Africa,” he said proudly trying to impress her. She paused and after a sigh said to  the priest in a low voice, “Tell me exactly how you intend to climb this mountain when you cannot SCALE up a six-inch mattress?!”  Moral of the story: No matter how good your SMART goals are, you must act on SCALE-ing the heights.

2. Smart Technologies portend a smart working force

Tony Nicolini – Founder of the Budini Tyre Software and Systems, puts it beautifully when he says “Technology is only as smart as the users want it to be.”  The exponential growth of data capturing capability has not been matched by its harnessing and channeling into useful avenues largely because investments are low in the field of tyre education and  tyre infrastructure. Having experience Tyre related trainings in different parts of the world, our region receives but a trickle of the much-needed skill laced training that would sharpen their senses in order to tyre SCALE better.

The three aspects related to Smart Tyre Technology are:

Smart transporters

Zul is a transporter who runs a successful bus company. Operating from the heart of Nairobi, to most parts of Kenya. He keeps meticulous records on all his tyre records. These records were the basis for decision making for a transport company that has had the least number of fatalities in the country. Zul represents about 5% of transporters in this region who have scrupulous, readily available  data that is open to scrutiny not only by his own company but can be used by suppliers.

In 2012 I had a chance to visit Tyre Heaven, a company in Sao Paulo. They invited Nicolini (Budini) and me to visit their premises. With over 700 trucks and trailers, there were there only three persons working in the tyre department. Cradle-to-Grave tyre data is maintained for all tyres. Once or twice a year, like a pilgrimage, representatives major tyre suppliers congregate in the transport premises to tender openly for 8,000 tyres.

Smart processes

Special Sales approaches to the market determine the success or failure or a sales person. Many transporters, tyre importers or dealers approach to own products with little comprehension on the conditions of use. Mismatch between tyres and vehicles, tyre and routes, have only added to the chagrin on the end-user. Professional ethics prohibit me from dwelling too much into these sales processes to end-users and dealers, but to say the least, these methodical approaches have no substitute. As a result of tyres being treated as a commodity, where price is the only point of discussion, SMART tyres with lipstick and high-heels have found their way into a hostile market that has unpaved roads, untrained staff and uncaring drivers in some instances.

The readers of this article may have had access to better tyre optimisation processes than the ones I will mention below. Yet I can say without a doubt now will match the dedication and follow-up that is offered by the Budini Tyre Management Systems.

• The Tyre Optimisation Process is a non-patented process that was arrived at by a team of tyre experts on casing (yet not tyre optimisation) in order to achieve the lowest cost per Kilometer in a particular fleet. Pocket Suit, Survey Web and TMS are worth a glance.

Feature Benefits and Evidence (FABEs) is the way tyres were sold, sadly price has over-shadowed all three since both  the purchaser nor the seller are reluctant to discuss the matters relating to performance. Benchmarking of tyre mileages across fleets is more often than not misleading.

Smart sales people

Ajay, Yves, Mick and Tony belong to a fading rare breed of people who were tyre  fleet problem solvers. These gate-keepers and well-trained mentors in process described above played and continued to give solutions and on-site training in the harsh environments. What is common about this people in how  SMART or wise they are. It is the extremely long span of attention they dedicate in their line of duty. It is therefore worrying that today when the tyre is being treated as a commodity and not a Safety Engineering piece of equipment, Africa and Africans without secure gate keepers and anti-dumping laws will fall prey to fast talking sales persons with tik-tok attention spans. If I were to be the Chief Tyre General –  Certain Tyres would only be sold on prescriptions.

In  South Africa, it was uncommon for representatives of different companies to meet at a major transporter and conduct a joint scrap and claim analysis. Just like doctors conducting a post-mortem, sample casings from each brand would be analysed and reported before they would rest back for a Friday  Brae and Beer. SMART. I know this may be happening in other parts of the word any it is the reason we now have the Radial Tyre Damage Book.

RFID, push alerts, Translogic tools, TPMS (Tire Pressure Monitoring Systems) are all example of Smart technologies that many sales persons, managers, owners and directors are aware of but are not capable of implementing just yet. However, training might be that essential key that unlocks the thirst for the much-needed necessities.

I end this article with the SMARTest thing I have heard this year and maybe for a long time. It comes from a great mind in Tyre Management “It does not matter how you record (label) tyres in whatever system you have….what matters is what you do with that tyre after that. A basic tyre system understood by all is the best way to involve others and come out with shining success. It beats even the tyre RFID systems - Marcio Olievera (Budini Systems – SMARTyre SCALER).

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Mitas, Official Agriculture Tyre Sponsor of the National Tractor Pullers Association (NTPA) and Title Sponsor of the Mitas National Finals Pull-Off, will occupy the spotlight at the Champaign County Fairgrounds in Urbana, Ohio, on 19 September, when the 2026 Grand National titles are decided.

Serving as the closing Grand National fixture of the season, the 39th Mitas All-Star Pull-Off also wraps up the brand's first year as the association's official agricultural tyre partner. That arrangement forms part of a three-season commitment spanning 2026 to 2028, drawing the company nearer to a North American motorsport discipline where immense engine output, grip and staying power face relentless scrutiny with every pass.

Two tyres will illustrate the breadth of the company's agricultural know-how at the venue. The PowerPull 01 30.5L-32 exists purely for pulling competition, arriving as a smooth tyre devoid of any moulded tread so crews can carve bespoke patterns suited to the track and their own machine setup; its tailored compound and tough build supply the grip, endurance and repeatability the sport requires. The VF 750/60R46 CFO 189D HC1000, by contrast, serves high-capacity self-propelled sprayers and comparable field duties, using Very High Flexion engineering to bear heavy loads at lower pressures while a broad contact patch spreads weight and keeps traction. Its tread delivers grip, longevity and self-cleaning ability for dependable service in punishing conditions.

When the 2026 NTPA season reaches its finale in Urbana, the sport's leading pullers and their followers will gather for a fitting celebration. Mitas will be present throughout, tying together the track and the field by demonstrating how the traction, durability and reliability demanded in competition echo the very traits underpinning its agricultural tyre lineup.

Andrea Masella, Marketing Director, Yokohama TWS, said, "Tractor pulling puts enormous demands on every part of the machine, including the tyres, making it a great environment to demonstrate what traction, durability and reliability mean when performance is pushed to the limit. We are proud to support NTPA as its Official Agriculture Tyre Sponsor and to bring our expertise to the Mitas All-Star Pull-Off. This partnership allows us to connect with the pulling community while highlighting the performance focus behind our agricultural tire portfolio. Pull like a Bull — on the track and in the field."

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Michelin has introduced an automated regrooving system called NAZCA, aiming to modernise a retreading practice that has served truck, bus and coach tyre maintenance for more than a century. The manual method demands specialised expertise and now confronts ergonomic strain and a shortage of skilled workers. Developed by Michelin engineers, NAZCA automates the process while following manufacturers’ recommendations, targeting consistent quality and repeatability. The system employs a high-density laser scanner and advanced algorithms to exploit every millimetre of usable rubber.

Because each tyre possesses a unique geometry, NAZCA adjusts cut depth in real time across the tyre’s full width and circumference. After more than a year of real-world testing, the machine can raise the number of regrooving jobs a workshop completes. Michelin estimates a capacity increase of 30 percent to 50 percent, depending on operating conditions. Each regrooving operation requires under three minutes of technician hands-on time, allowing staff to handle alignment, repairs and tyre mounting or removal.

This supports greater workshop profitability and flexibility. NAZCA accommodates a wide range of tyre brands and sizes, provided the casing is robust enough for the lifespan-extending procedure. About 20 NAZCA machines are in pilot testing across Europe. Michelin plans further rollouts in various countries in 2027, subject to applicable regulations, with a gradual commercial launch tailored to each market. The system will appear at the Michelin stand during IAA Transportation in Hannover from 14 to 20 September 2026.

NAZCA forms part of Michelin’s multi-life model, pairing regrooving and retreading so a tyre can last up to 2.5 times longer than a single-life product. Regrooving enables use to the legal wear limit, adding up to 25 percent more mileage and up to 5 percent fuel savings. Retreading completes the approach: initial REMIX retreading can double mileage for roughly 60 percent of a new tyre’s cost, while REMIX 2 premium retreading, available for 90 percent of Michelin truck lines, delivers 95 percent of new-tyre performance for about 60 percent of the cost, cutting cost per kilometre by 33 percent. Each retreading also saves about 50 kg of raw materials per tyre.

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Dr Suttipong Angthong, Secretary-General of the Association of Natural Rubber Producing Countries (ANRPC), delivered a keynote address at the Sustainability in Tires 2026 conference in Bangkok on 3–4 September 2026, presenting the organisation's positions on eco-friendly supply chains, market dynamics and ethical production methods vital to the global tyre sector.

His participation highlighted ANRPC's leadership as the principal representative of rubber-producing nations, working to guarantee that smallholder farmers and member countries help shape global sustainability criteria while building strategic alliances with tyre makers and processing firms.

Through such international engagement, ANRPC promotes environmentally responsible cultivation, equitable commerce and traceable supply networks, connecting the natural rubber industry to worldwide ESG frameworks and safeguarding a durable, sustainable future for every stakeholder.

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Pirelli’s Hard tyre played a decisive role as Kimi Antonelli won the inaugural Formula 1 race at the Madring, mastering a one-stop strategy to take victory in the Spanish Grand Prix. The Mercedes driver finished ahead of Max Verstappen and Lando Norris, extending his World Championship lead in the process.

All three podium finishers made their sole pit stop during a Virtual Safety Car period between laps 14 and 15. Antonelli and Norris swapped Pirelli Mediums for Hards, while Verstappen replaced his starting Softs with Hards. The one-stop approach proved dominant across the grid, with only George Russell, Carlos Sainz, Oliver Bearman, Fernando Alonso and Valtteri Bottas stopping twice.

Track temperatures peaked at 52°C and air temperature reached 32°C, mirroring conditions from earlier in the weekend. Russell, Antonelli’s closest title rival and team-mate, came home fifth. Antonelli now leads the standings on 292 points, with Russell second on 211. The Azerbaijan Grand Prix follows on Saturday 26 September.

In supporting action, Dino Beganovic won Sunday’s Formula 2 Feature Race ahead of Alex Dunne and Ritomo Miyata, all three running Softs before Hards and pitting on lap 18. Ugo Ugochukwu secured the Formula 3 World Championship by finishing second in Madrid, as Freddie Slater’s eighth place allowed the title swing. Tuukka Taponen won the finale, with Pedro Clerot third.

Dario Marrafuschi, Pirelli Motorsport Director, said, “The teams approached today's race differently from what had been simulated on track on Friday. Thanks also to the opportunity provided by the Virtual Safety Car, they favoured a more measured management of pace and degradation, which allowed them to significantly extend stint lengths and made the one-stop strategy the preferred choice for the majority of the field. The star of the Grand Prix was the Hard tyre, a compound that had been little explored during free practice and which today demonstrated a very high level of consistency, proving to be the most robust of the three compounds from both a thermal and mechanical perspective. With the C2, we saw several stints exceeding 45 laps, reaching very high levels of wear without any significant performance drop-off. Both the Medium and the Soft also proved to be effective options despite the track temperatures. The C4, in particular, completed competitive stints comparable to those of the Medium in terms of durability.

“As expected, graining appeared mainly on the front-left tyre, on the inner area of the tread, but with limited intensity. The work carried out by the teams on car setup and tyre management helped to minimise its effects. In a race characterised by few overtaking opportunities, the drivers were able to focus on tyre management, contributing to a very straightforward contest from a strategic perspective. Congratulations to Ugo Ugochukwu for securing the Formula 3 championship title today at the end of a highly competitive season. The series continues to represent an important proving ground for young talents from all over the world. The fact that the title was decided only at the final round highlights the exceptionally high level of competitiveness within the championship, which this year delivered spectacular racing and outstanding sporting value.”

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