Six currencies, with an estimated population of 184 million - the East African community exists around the Great Lakes Region. “The Cradle of Mankind” is what it is called. This region lies in the heart of Africa and is home to both flora and fauna as it may have existed in the primordial times, undisturbed – SMART.

Mobility has changed considerably in this region by the way the tyres here have found their way into this market. In 1998, Truck Tubeless Tyre Conversions began in Kenya and quickly spread out to the neighboring regions. Presently 95% of the tyres found in fleets are tubeless and there is 100% conversion rate on Passenger and 4x4 range of vehicles. It was the SMART thing to do. The millennium saw an influx of Fleet Management softwares, Tyre Management Contracts, with the help of Budini Tyre Management Software. Unprecedented tyre training, growing investments in tyre machinery, tools and accessories investments. Technology and processes peaked and the bubble burst.

On the tyre spectrum 12.00R20, which was the predominant tyre size, was replaced by the low profile 315/80R22.5 (not the 13R22.5) which continues to hog 60% of the truck tyre market. The 8.25R16 was replaced by the 265/70R19.5 and 295/80R22.5 (together with 12R22.5) replaced 11.00R20. On the tyre spectrum and front we were ahead of developed, space (nuclear) age countries like India and the Gulf where tubeless conversions were less and the predominant sizes remained to be 10.00R20 and 12.00R24 respectively.

Tubeless rims became the order of the day and even when Trilex Split rims (80 years technology) are still in use in the Gulf. For a market that churns out approximately 600,000 trucks tyre casings per year, tyre retreading is the environmentally SMART thing to do. The cold procured tread process replaced the hot casing damaging process.  East Africa has not been left  SMARTing in this field either.

What went wrong:

1.  Intelligent Organisations. Any intelligent system must be data-driven

The primary objective of any successful organisation is to analyse large pools of data accumulated over long periods of time in their areas of operations (This includes transporters, tyre importers and distributors and tyre manufacturers). Increasingly organisational decisions are NOT taken by managers’ intuition and common sense but algorithms and data derived electronically from recording of our interactions and experiences with customers. Selling tyres has ceased to be a contact sport it has degenerated in some quarters into a Nintendo like encounter.

Intelligent organisations normally SCALE (Sense, Comprehend, Act, Learn and Explain) their environment with managers/ owners / directors ceding authority over certain decisions while acquiring new capabilities and roles for themselves. As conjoined twins, SMART (Specific, Measurable, Achievable, Realistic, Timely) and SCALE goals must be matched.

Let me give illustration with a story. In Africa we love to do so. Reader’s discretion is advised!

A (SMART) priest arrived late at the foot of Mt. Kilimanjaro, Africa’s tallest mountain, for a climbing expedition the following day. Exhausted, he searched for a room in the nearest inn. Only one room was available which he was requested by the motel owner to share with a beautiful lady wearing a stunning fishy (SCALEy) dress who had arrived late for the same expedition. To make matters worse, there was only one mattress. The exhausted lady prepared and slept on one side of the mattress, while the honorable  priest laid the sheet and slept on the cold floor two meters away. The following morning at the breakfast table the priest formally introduced himself to the beautiful lady as asked her where she was from. She on the other hand enquired of the priest as to his mission at the Kilimanjaro. “ I have come to climb and conquer this greatest mountain in Mother Africa,” he said proudly trying to impress her. She paused and after a sigh said to  the priest in a low voice, “Tell me exactly how you intend to climb this mountain when you cannot SCALE up a six-inch mattress?!”  Moral of the story: No matter how good your SMART goals are, you must act on SCALE-ing the heights.

2. Smart Technologies portend a smart working force

Tony Nicolini – Founder of the Budini Tyre Software and Systems, puts it beautifully when he says “Technology is only as smart as the users want it to be.”  The exponential growth of data capturing capability has not been matched by its harnessing and channeling into useful avenues largely because investments are low in the field of tyre education and  tyre infrastructure. Having experience Tyre related trainings in different parts of the world, our region receives but a trickle of the much-needed skill laced training that would sharpen their senses in order to tyre SCALE better.

The three aspects related to Smart Tyre Technology are:

Smart transporters

Zul is a transporter who runs a successful bus company. Operating from the heart of Nairobi, to most parts of Kenya. He keeps meticulous records on all his tyre records. These records were the basis for decision making for a transport company that has had the least number of fatalities in the country. Zul represents about 5% of transporters in this region who have scrupulous, readily available  data that is open to scrutiny not only by his own company but can be used by suppliers.

In 2012 I had a chance to visit Tyre Heaven, a company in Sao Paulo. They invited Nicolini (Budini) and me to visit their premises. With over 700 trucks and trailers, there were there only three persons working in the tyre department. Cradle-to-Grave tyre data is maintained for all tyres. Once or twice a year, like a pilgrimage, representatives major tyre suppliers congregate in the transport premises to tender openly for 8,000 tyres.

Smart processes

Special Sales approaches to the market determine the success or failure or a sales person. Many transporters, tyre importers or dealers approach to own products with little comprehension on the conditions of use. Mismatch between tyres and vehicles, tyre and routes, have only added to the chagrin on the end-user. Professional ethics prohibit me from dwelling too much into these sales processes to end-users and dealers, but to say the least, these methodical approaches have no substitute. As a result of tyres being treated as a commodity, where price is the only point of discussion, SMART tyres with lipstick and high-heels have found their way into a hostile market that has unpaved roads, untrained staff and uncaring drivers in some instances.

The readers of this article may have had access to better tyre optimisation processes than the ones I will mention below. Yet I can say without a doubt now will match the dedication and follow-up that is offered by the Budini Tyre Management Systems.

• The Tyre Optimisation Process is a non-patented process that was arrived at by a team of tyre experts on casing (yet not tyre optimisation) in order to achieve the lowest cost per Kilometer in a particular fleet. Pocket Suit, Survey Web and TMS are worth a glance.

Feature Benefits and Evidence (FABEs) is the way tyres were sold, sadly price has over-shadowed all three since both  the purchaser nor the seller are reluctant to discuss the matters relating to performance. Benchmarking of tyre mileages across fleets is more often than not misleading.

Smart sales people

Ajay, Yves, Mick and Tony belong to a fading rare breed of people who were tyre  fleet problem solvers. These gate-keepers and well-trained mentors in process described above played and continued to give solutions and on-site training in the harsh environments. What is common about this people in how  SMART or wise they are. It is the extremely long span of attention they dedicate in their line of duty. It is therefore worrying that today when the tyre is being treated as a commodity and not a Safety Engineering piece of equipment, Africa and Africans without secure gate keepers and anti-dumping laws will fall prey to fast talking sales persons with tik-tok attention spans. If I were to be the Chief Tyre General –  Certain Tyres would only be sold on prescriptions.

In  South Africa, it was uncommon for representatives of different companies to meet at a major transporter and conduct a joint scrap and claim analysis. Just like doctors conducting a post-mortem, sample casings from each brand would be analysed and reported before they would rest back for a Friday  Brae and Beer. SMART. I know this may be happening in other parts of the word any it is the reason we now have the Radial Tyre Damage Book.

RFID, push alerts, Translogic tools, TPMS (Tire Pressure Monitoring Systems) are all example of Smart technologies that many sales persons, managers, owners and directors are aware of but are not capable of implementing just yet. However, training might be that essential key that unlocks the thirst for the much-needed necessities.

I end this article with the SMARTest thing I have heard this year and maybe for a long time. It comes from a great mind in Tyre Management “It does not matter how you record (label) tyres in whatever system you have….what matters is what you do with that tyre after that. A basic tyre system understood by all is the best way to involve others and come out with shining success. It beats even the tyre RFID systems - Marcio Olievera (Budini Systems – SMARTyre SCALER).

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AZuR partners DIKABO and BEAR Machines have deepened their joint efforts by combining practical innovation with strategic growth in tyre recycling. Through the adoption of BEAR-CUT technology, DIKABO is building a new product line focused on reprofiling, demonstrating how collaboration can advance the circular economy in the commercial vehicle tyre sector.

The semi-automatic BEAR-CUT machine allows DIKABO to offer precise and repeatable reprofiling of truck tyres while fitting smoothly into existing workshop workflows. Sven Wehrmeyer, Managing Director, DIKABO highlights the equipment’s speed, high-quality cuts and straightforward setup, which together enabled immediate productivity gains. The company now plans to recut up to 55 tyres daily for its customers.

Reprofiling plays a vital role in the tyre circular economy by extending tyre mileage by as much as 25 percent, cutting the need for new tyre production, and lowering CO₂ emissions. With BEAR-CUT, DIKABO can further refine this process and tap into new market opportunities. Establishing its own reprofiling division is a strategic move into a high-growth segment that lowers material and energy costs while boosting tyre longevity.

Investing in BEAR-CUT is both a technological upgrade and a strategic portfolio expansion for DIKABO, creating a scalable business model with strong commercial vehicle demand and reinforcing its role in sustainable tyre services. This partnership exemplifies the AZuR network’s philosophy that innovations should be developed and scaled collectively, turning new technologies into resource efficient, low emission and competitive business solutions.

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Anyline has made its TireBuddy ToolKit available for React Native, offering a digital tyre inspection solution designed for easy integration into mobile apps. Originally developed for a limited set of customers, this solution has now been fully packaged, documented and prepared for widespread use.

With TireBuddy, developers can add features like tread measurement, tyre identification, VIN reading and license plate recognition to vehicle inspection applications. Customers can choose between native integration for Android and iOS or cross platform frameworks such as React Native and Flutter. Since React Native is widely adopted in the automotive industry, many clients requested a way to use TireBuddy without losing cross platform efficiency. After a year of real-world testing with selected partners, the TireBuddy React Native wrapper is now ready for broader deployment.

Unlike a simple bridge over native code, this wrapper provides a stable, production ready integration of the TireBuddy SDK and APIs. Key improvements include typed async API calls instead of an event driven pattern, with clear scan result states like completed, aborted or failed. This gives developers more predictable control over scanning logic, retries and user messaging. The wrapper also offers full TypeScript support, versioning utilities, a structured configuration model and feedback APIs for comments, tread depth corrections and tyre identification. For teams using Expo development builds, an automated config plugin handles camera permissions and Android repository setup, reducing integration effort. The wrapper also supports additional context for fleet workflows, such as scan correlation and tire position data.

The release of the React Native wrapper makes TireBuddy more broadly accessible while cutting time to deployment for apps requiring tyre inspection. Being public and versioned, it reduces evaluation time and shortens implementation cycles. Long term, this standardised model improves how updates are delivered and adopted, creating a clearer path for customer feedback and iteration. Teams can now add tyre inspection capabilities without changing their existing architecture or sacrificing cross platform efficiency, all backed by a more consistent and scalable integration foundation.

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Bridgestone has initiated a collaborative research project with Universitas Indonesia, Public University Corporation Yokohama City University (Yokohama City University), and Public University Corporation Maebashi Institute of Technology (Maebashi Institute of Technology) focused on the genetic analysis of para rubber trees. The partnership draws on tree samples and genetic data from Bridgestone’s own natural rubber farm in Indonesia, combined with the advanced capabilities of the academic institutions. The primary goal is to develop a marker assisted selection technique that can identify elite trees, characterised by high and stable yields, at an early stage. A formal signing ceremony took place at Universitas Indonesia on 7 April to mark the beginning of this joint effort.

Sustainability is central to Bridgestone’s management philosophy, reflected in its business model that links operations to carbon neutrality, a circular economy and nature positivity across the entire value chain from production to renewal. This research directly supports that vision by aiming to improve the sustainability of natural rubber. Ultimately, the company seeks to contribute to a more circular and regenerative business model where natural rubber production becomes increasingly efficient and environmentally responsible.

A stable supply of natural rubber is essential for tyre manufacturing and safe mobility, yet para rubber trees grow only in narrow equatorial bands and face threats from climate change and disease. With global vehicle ownership rising, demand for natural rubber is increasing, creating pressure to boost productivity without expanding farmland into forests. Bridgestone has therefore pursued multiple technological paths, including disease diagnostics and big data driven planting optimization on limited land. The company also supports smallholder farmers by sharing these technologies and providing training based on know‑how from its own farms, thereby enhancing productivity, improving livelihoods and strengthening the long-term sustainability of natural rubber.

In this specific research initiative, Bridgestone supplies latex samples and existing genetic information from its rubber trees. Universitas Indonesia handles the extraction of DNA and RNA data, while Yokohama City University and Maebashi Institute of Technology perform genetic analyses to pinpoint genes linked to rubber productivity. Together, they will build a marker assisted selection method for rapid, high-precision identification of elite trees, significantly shortening traditional breeding timelines that once took decades. After validating the technology and establishing propagation and nursery systems, Bridgestone plans to replace ordinary trees with elite varieties over the medium to long term, thereby raising productivity and stabilising yields within finite land resources.

Prof Dr Tito Latif Indra, M.Si, Dean of the Faculty of Mathematics and Natural Sciences, Universitas Indonesia, said, "In this project, the Faculty of Mathematics and Natural Sciences, Universitas Indonesia (FMIPA UI), will play a key role in supporting the scientific framework of the project by leveraging its expertise in molecular biology and genetic data acquisition. This collaboration is such an important foundation in strengthening FMIPA UI's academic contribution in impactful global research. Through research in the field of sustainable natural resources, we are trying our best to reinforce the ecosystem of global natural rubber production and provide significant innovation to support sustainable rubber plantations in Indonesia."

Yukihisa Shimada, Director, Kihara Institute for Biological Research, Public University Corporation Yokohama City University, said, "In this project, Yokohama City University will serve as a strategic and technical advisor, supporting collaboration with Indonesian government agencies and the establishment of research infrastructure. Through international collaboration, we will drive high-precision genome analysis and the selection of promising lines, contributing to the creation of scientific knowledge for sustainable resource use."

Kensuke Nakamura, President, Public University Corporation Maebashi Institute of Technology, said, "In this joint research, Maebashi Institute of Technology will lead the bioinformatics analysis, contributing to the advancement of natural resource research through a data-driven approach. As a public university, we are dedicated to fostering both locally grounded research and international research partnerships. By leveraging these strengths, we seek to generate impactful knowledge that will contribute to building a more sustainable society."

Masashi Otsuki, Executive Director, Institute of Advanced Technology, Bridgestone Corporation, said, "By co-creating with stakeholders across the natural rubber industry and promoting the sustainable use of natural rubber, Bridgestone strives to achieve the corporate commitment of ‘Ecology: Committed to advancing sustainable tire technologies and solutions that preserve the environment for future generations’ described in its Bridgestone E8 Commitment.

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Pirelli has created bespoke versions of its P Zero R tyre for the new Audi RS 5 and the RS 3 competition limited, aiming to deliver everyday driving pleasure without sacrificing track capability. Special emphasis is placed on superior grip and shorter braking distances. Drawing on over 25 years of collaboration with Audi Sport, these fitments reflect experience gained from developing tyres for high-performance SUVs and the sportiest sedans.

Audi’s main target was braking performance, and the P Zero R was engineered to approach Pirelli’s semi slick Trofeo R. This results in extremely short stopping distances with rapid deceleration even under demanding conditions. Pirelli’s German R&D centre worked with Milan headquarters on a new compound that performs well even when cold, responding to Audi’s request for safety during deceleration. Though nearing track-oriented products, the P Zero R remains suitable for daily use.

The RS 3 competition limited celebrates 50 years of the five-cylinder engine. Two tyre options are available: the standard P Zero R provides strong grip on dry and wet roads, while the P Zero Trofeo R semi slick is designed mainly for track driving. Its motorsport derived rubber delivers exceptionally high dry grip, stability and short braking distances. Development used digital simulation at both companies, with physical tests later validating data on circuits like the Nürburgring Nordschleife.

The Audi RS 5, the brand’s first high-performance plug-in hybrid, required a new High Load tyre size. Pirelli reinforced the P Zero R’s structure to handle the hybrid components’ extra weight while maintaining driving precision. This partnership, symbolised by the R0 marking, began with the original RS 4 25 years ago and continues with record setting Nürburgring performances in 2024 by the RS 3 with Trofeo R and the RS Q8 performance with P Zero.

Steffen Bamberger, Head of Technical Development at Audi Sport GmbH, said, “The tyre is the only connection between the vehicle and the road surface. Therefore, it plays a significant role in chassis development, especially in our RS models, where excellent handling has paramount importance. Plus, a close, collaborative partnership is essential to achieving this level of performance.”

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