Six currencies, with an estimated population of 184 million - the East African community exists around the Great Lakes Region. “The Cradle of Mankind” is what it is called. This region lies in the heart of Africa and is home to both flora and fauna as it may have existed in the primordial times, undisturbed – SMART.

Mobility has changed considerably in this region by the way the tyres here have found their way into this market. In 1998, Truck Tubeless Tyre Conversions began in Kenya and quickly spread out to the neighboring regions. Presently 95% of the tyres found in fleets are tubeless and there is 100% conversion rate on Passenger and 4x4 range of vehicles. It was the SMART thing to do. The millennium saw an influx of Fleet Management softwares, Tyre Management Contracts, with the help of Budini Tyre Management Software. Unprecedented tyre training, growing investments in tyre machinery, tools and accessories investments. Technology and processes peaked and the bubble burst.

On the tyre spectrum 12.00R20, which was the predominant tyre size, was replaced by the low profile 315/80R22.5 (not the 13R22.5) which continues to hog 60% of the truck tyre market. The 8.25R16 was replaced by the 265/70R19.5 and 295/80R22.5 (together with 12R22.5) replaced 11.00R20. On the tyre spectrum and front we were ahead of developed, space (nuclear) age countries like India and the Gulf where tubeless conversions were less and the predominant sizes remained to be 10.00R20 and 12.00R24 respectively.

Tubeless rims became the order of the day and even when Trilex Split rims (80 years technology) are still in use in the Gulf. For a market that churns out approximately 600,000 trucks tyre casings per year, tyre retreading is the environmentally SMART thing to do. The cold procured tread process replaced the hot casing damaging process.  East Africa has not been left  SMARTing in this field either.

What went wrong:

1.  Intelligent Organisations. Any intelligent system must be data-driven

The primary objective of any successful organisation is to analyse large pools of data accumulated over long periods of time in their areas of operations (This includes transporters, tyre importers and distributors and tyre manufacturers). Increasingly organisational decisions are NOT taken by managers’ intuition and common sense but algorithms and data derived electronically from recording of our interactions and experiences with customers. Selling tyres has ceased to be a contact sport it has degenerated in some quarters into a Nintendo like encounter.

Intelligent organisations normally SCALE (Sense, Comprehend, Act, Learn and Explain) their environment with managers/ owners / directors ceding authority over certain decisions while acquiring new capabilities and roles for themselves. As conjoined twins, SMART (Specific, Measurable, Achievable, Realistic, Timely) and SCALE goals must be matched.

Let me give illustration with a story. In Africa we love to do so. Reader’s discretion is advised!

A (SMART) priest arrived late at the foot of Mt. Kilimanjaro, Africa’s tallest mountain, for a climbing expedition the following day. Exhausted, he searched for a room in the nearest inn. Only one room was available which he was requested by the motel owner to share with a beautiful lady wearing a stunning fishy (SCALEy) dress who had arrived late for the same expedition. To make matters worse, there was only one mattress. The exhausted lady prepared and slept on one side of the mattress, while the honorable  priest laid the sheet and slept on the cold floor two meters away. The following morning at the breakfast table the priest formally introduced himself to the beautiful lady as asked her where she was from. She on the other hand enquired of the priest as to his mission at the Kilimanjaro. “ I have come to climb and conquer this greatest mountain in Mother Africa,” he said proudly trying to impress her. She paused and after a sigh said to  the priest in a low voice, “Tell me exactly how you intend to climb this mountain when you cannot SCALE up a six-inch mattress?!”  Moral of the story: No matter how good your SMART goals are, you must act on SCALE-ing the heights.

2. Smart Technologies portend a smart working force

Tony Nicolini – Founder of the Budini Tyre Software and Systems, puts it beautifully when he says “Technology is only as smart as the users want it to be.”  The exponential growth of data capturing capability has not been matched by its harnessing and channeling into useful avenues largely because investments are low in the field of tyre education and  tyre infrastructure. Having experience Tyre related trainings in different parts of the world, our region receives but a trickle of the much-needed skill laced training that would sharpen their senses in order to tyre SCALE better.

The three aspects related to Smart Tyre Technology are:

Smart transporters

Zul is a transporter who runs a successful bus company. Operating from the heart of Nairobi, to most parts of Kenya. He keeps meticulous records on all his tyre records. These records were the basis for decision making for a transport company that has had the least number of fatalities in the country. Zul represents about 5% of transporters in this region who have scrupulous, readily available  data that is open to scrutiny not only by his own company but can be used by suppliers.

In 2012 I had a chance to visit Tyre Heaven, a company in Sao Paulo. They invited Nicolini (Budini) and me to visit their premises. With over 700 trucks and trailers, there were there only three persons working in the tyre department. Cradle-to-Grave tyre data is maintained for all tyres. Once or twice a year, like a pilgrimage, representatives major tyre suppliers congregate in the transport premises to tender openly for 8,000 tyres.

Smart processes

Special Sales approaches to the market determine the success or failure or a sales person. Many transporters, tyre importers or dealers approach to own products with little comprehension on the conditions of use. Mismatch between tyres and vehicles, tyre and routes, have only added to the chagrin on the end-user. Professional ethics prohibit me from dwelling too much into these sales processes to end-users and dealers, but to say the least, these methodical approaches have no substitute. As a result of tyres being treated as a commodity, where price is the only point of discussion, SMART tyres with lipstick and high-heels have found their way into a hostile market that has unpaved roads, untrained staff and uncaring drivers in some instances.

The readers of this article may have had access to better tyre optimisation processes than the ones I will mention below. Yet I can say without a doubt now will match the dedication and follow-up that is offered by the Budini Tyre Management Systems.

• The Tyre Optimisation Process is a non-patented process that was arrived at by a team of tyre experts on casing (yet not tyre optimisation) in order to achieve the lowest cost per Kilometer in a particular fleet. Pocket Suit, Survey Web and TMS are worth a glance.

Feature Benefits and Evidence (FABEs) is the way tyres were sold, sadly price has over-shadowed all three since both  the purchaser nor the seller are reluctant to discuss the matters relating to performance. Benchmarking of tyre mileages across fleets is more often than not misleading.

Smart sales people

Ajay, Yves, Mick and Tony belong to a fading rare breed of people who were tyre  fleet problem solvers. These gate-keepers and well-trained mentors in process described above played and continued to give solutions and on-site training in the harsh environments. What is common about this people in how  SMART or wise they are. It is the extremely long span of attention they dedicate in their line of duty. It is therefore worrying that today when the tyre is being treated as a commodity and not a Safety Engineering piece of equipment, Africa and Africans without secure gate keepers and anti-dumping laws will fall prey to fast talking sales persons with tik-tok attention spans. If I were to be the Chief Tyre General –  Certain Tyres would only be sold on prescriptions.

In  South Africa, it was uncommon for representatives of different companies to meet at a major transporter and conduct a joint scrap and claim analysis. Just like doctors conducting a post-mortem, sample casings from each brand would be analysed and reported before they would rest back for a Friday  Brae and Beer. SMART. I know this may be happening in other parts of the word any it is the reason we now have the Radial Tyre Damage Book.

RFID, push alerts, Translogic tools, TPMS (Tire Pressure Monitoring Systems) are all example of Smart technologies that many sales persons, managers, owners and directors are aware of but are not capable of implementing just yet. However, training might be that essential key that unlocks the thirst for the much-needed necessities.

I end this article with the SMARTest thing I have heard this year and maybe for a long time. It comes from a great mind in Tyre Management “It does not matter how you record (label) tyres in whatever system you have….what matters is what you do with that tyre after that. A basic tyre system understood by all is the best way to involve others and come out with shining success. It beats even the tyre RFID systems - Marcio Olievera (Budini Systems – SMARTyre SCALER).

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A significant knowledge gap exists among UK drivers regarding the performance of electric vehicles (EVs) in cold weather, according to a YouGov study commissioned by Michelin. With winter conditions setting in and EV adoption rising, the research indicates that more than half of motorists are unaware that their electric car might handle differently in the cold, and over a third confess to feeling nervous about operating one during winter.

This apprehension is compounded by a clear disparity between driver attitudes and their actual preparedness. An overwhelming majority of respondents, around 90 percent, acknowledge the importance of winter vehicle preparation, and 82 percent recognise the critical role tyres play in safety. However, behavioural data reveals a stark contrast, with only 11.7 percent currently using winter tyres. This suggests a widespread failure to translate awareness into actionable safety measures.

The core of the issue lies in a lack of specific understanding about EV dynamics. Twenty percent of those surveyed incorrectly believed electric cars are generally less safe in winter than traditional fuel vehicles. A prominent concern for 67 percent of drivers was losing control on ice or snow, highlighting the critical need for education on vehicle handling. This knowledge deficit is further evidenced by 43 percent of respondents expressing a desire for more guidance on safe EV operation.

Tyre performance is a fundamental aspect of winter safety that is often overlooked. Standard summer tyres begin to harden and lose grip at temperatures below 7°C. In contrast, winter and all-season tyres are engineered with specialised rubber and tread designs that stay flexible in the cold, providing superior traction, braking and stability on wet or icy roads. This is especially crucial for electric vehicles, which are often heavier and deliver instant torque, particularly in rear-wheel-drive models, requiring tyres designed to handle these specific characteristics to maintain stability and even protect driving range.

The survey ultimately underscores an urgent need for a concerted educational effort. Drivers are calling for car manufacturers, the government and retailers to take the lead in providing clear information to ensure safer winter driving for the growing number of electric vehicle users.

Joe Brammer, Technical Manager, Michelin UK, said, “Winter doesn’t just challenge drivers – it challenges their vehicles and tyres too. Cold weather can affect braking distances and grip for all cars, yet too many drivers still aren’t fitting tyres designed for these conditions. With more electric vehicles on the road than ever, its vital drivers understand how winter temperatures impact performance and safety as these cars can perform differently in winter compared to combustion vehicles. Choosing tyres built for cold weather or all-season use can make a real difference in maintaining control, confidence and protection on the road.

“It’s encouraging that drivers understand how important winter preparation is, but awareness needs to translate into action. Whether it’s checking tyre pressures, fitting winter-ready tyres, or booking a professional inspection, a few small steps can make winter driving safer and less stressful. It’s clear too that there is an opportunity for those selling, promoting and encouraging uptake of EVs to help equip drivers with the knowledge they need to stay safe on the roads.”

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In a strategic move to expand its French heavy-duty tyre operations, Ralson Tires Limited has announced a new alliance with the local firm Copadex. This collaboration, unveiled at the Solutrans 2025 event, aims to provide transport professionals across France with reliable, high-value products by merging Ralson’s manufacturing strength with Copadex’s extensive regional market knowledge.

The two companies share a common goal of achieving sustained growth and improving service within the transport industry. This partnership will enable Ralson to offer a comprehensive and tailored product range to meet specific local demands. By leveraging Copadex's established distribution network, Ralson anticipates a significant increase in its market penetration.

This European initiative follows Ralson’s recent foray into India’s heavy commercial vehicle (HCV) tyre market, marking a significant diversification from its established position in the bicycle tyre sector.

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China’s Prinx Chengshan celebrated the groundbreaking of its new manufacturing facility in Kedah Rubber City, Malaysia, on 18 November 2025. This event, attended by senior company executives including Group Chairman Che Hongzhi and Malaysian dignitaries, marks a critical advancement in the company's international strategy. The Malaysia Factory is conceived not as a simple expansion but as a next-generation benchmark project, integrating intelligence, sustainability and full-chain integration from the ground up.

Strategically, this facility forms a ‘twin stars’ configuration with the company's existing base in Thailand. This dual-hub model is designed to substantially increase global production capacity, enhance the resilience of the international supply chain and provide more responsive, high-quality service to customers worldwide. It represents a pivotal step for Prinx Chengshan's sustainable, high-quality growth and exemplifies a deepening of industrial cooperation under the ‘Belt and Road’ initiative, positioning itself as a future model for Chinese enterprises expanding abroad.

Occupying over 102 acres, the plant's first phase will focus on an annual output of six million premium passenger vehicle tyres and 600,000 commercial vehicle tyres. Its design leverages the mature intelligent manufacturing experience from the company's operations in China and Thailand. The facility will be structured into distinct production, research and development and residential zones. A core feature is a fully automated intelligent stereoscopic warehouse that will establish an unmanned logistics link, managing everything from raw materials to finished goods. Supported by 5G digital collaboration and intelligent inspection systems, the factory aims to achieve a high-efficiency, precision-driven Industry 4.0 production environment with minimal human intervention.

The project is deeply guided by a commitment to green development, seeking harmony between manufacturing and nature throughout its entire lifecycle. Its impact is intended to extend beyond tire production by stimulating the local industrial ecosystem. Through deepened cooperation with regional rubber suppliers and equipment manufacturers, Prinx Chengshan will strengthen the area's industrial infrastructure. Furthermore, a focus on technology transfer and comprehensive skills training for the local workforce signifies a strategic evolution from mere product export to a more integrated model of technology export and ecosystem co-development.

This new facility solidifies Prinx Chengshan's ‘China + Thailand + Malaysia’ overseas production network. By harnessing Southeast Asia's geographic and industrial advantages, the company aims to bolster global supply chain robustness, meet regional demand with greater precision and enhance its international brand competitiveness.

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Ironman Tires, a brand owned by Hercules Tire and Rubber Company, has officially launched the All Country AT-X, a new generation tyre designed to merge the capabilities of all-terrain and all-weather designs. This strategic expansion of its All Country line is positioned to deliver year-round performance for SUVs and light trucks, whether on paved roads or off-road adventures. The AT-X is now available at retail locations, effectively replacing the previous All Country A/T and AT2 models to strengthen the brand's standing in the competitive market.

Building upon the legacy of its predecessors, which collectively sold over 700,000 units annually, the All Country AT-X incorporates advanced design and compound technologies. A significant feature is its certification with the Three-Peak Mountain Snowflake symbol, guaranteeing reliable traction in severe snow conditions, a first for the brand in this category. The tyre’s development focused on key improvements, including superior snow traction, enhanced durability and more responsive on-road handling, all while upholding Ironman's core values of affordability and dependability.

The product lineup is comprehensive, with 27 of its planned 40 sizes available immediately and the remaining 13 scheduled for an early 2026 release. The AT-X offers two distinct tread patterns, both meeting the stringent winter performance standards without compromising on tread life or ruggedness. Key engineering enhancements include an optimised all-terrain tread for balanced on- and off-road performance, a next-generation all-weather compound and an aggressive sidewall design that boosts puncture resistance and provides a bold visual appeal. The tyre’s profile was strategically engineered through advanced modelling to promote stability and even wear.

Backing its robust construction is a substantial 50,000-mile (approximately 80,467 km) limited treadwear warranty, alongside a 60-month workmanship warranty and road hazard protection. The All Country AT-X is offered in T, Q, R and S speed ratings in a wide range of sizes to fit 15- to 20-inch rims, making it an accessible and versatile option for a broad spectrum of drivers seeking confident, all-season capability.

Keith Calcagno, Chief Strategy Officer, Proprietary Brands, American Tire Distributors, said, “The All Country AT-X represents a major step forward for Ironman’s product lineup. By combining all-weather versatility with all-terrain durability, the AT-X provides drivers the confidence to go anywhere, in any condition, all year long.”

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