Six currencies, with an estimated population of 184 million - the East African community exists around the Great Lakes Region. “The Cradle of Mankind” is what it is called. This region lies in the heart of Africa and is home to both flora and fauna as it may have existed in the primordial times, undisturbed – SMART.

Mobility has changed considerably in this region by the way the tyres here have found their way into this market. In 1998, Truck Tubeless Tyre Conversions began in Kenya and quickly spread out to the neighboring regions. Presently 95% of the tyres found in fleets are tubeless and there is 100% conversion rate on Passenger and 4x4 range of vehicles. It was the SMART thing to do. The millennium saw an influx of Fleet Management softwares, Tyre Management Contracts, with the help of Budini Tyre Management Software. Unprecedented tyre training, growing investments in tyre machinery, tools and accessories investments. Technology and processes peaked and the bubble burst.

On the tyre spectrum 12.00R20, which was the predominant tyre size, was replaced by the low profile 315/80R22.5 (not the 13R22.5) which continues to hog 60% of the truck tyre market. The 8.25R16 was replaced by the 265/70R19.5 and 295/80R22.5 (together with 12R22.5) replaced 11.00R20. On the tyre spectrum and front we were ahead of developed, space (nuclear) age countries like India and the Gulf where tubeless conversions were less and the predominant sizes remained to be 10.00R20 and 12.00R24 respectively.

Tubeless rims became the order of the day and even when Trilex Split rims (80 years technology) are still in use in the Gulf. For a market that churns out approximately 600,000 trucks tyre casings per year, tyre retreading is the environmentally SMART thing to do. The cold procured tread process replaced the hot casing damaging process.  East Africa has not been left  SMARTing in this field either.

What went wrong:

1.  Intelligent Organisations. Any intelligent system must be data-driven

The primary objective of any successful organisation is to analyse large pools of data accumulated over long periods of time in their areas of operations (This includes transporters, tyre importers and distributors and tyre manufacturers). Increasingly organisational decisions are NOT taken by managers’ intuition and common sense but algorithms and data derived electronically from recording of our interactions and experiences with customers. Selling tyres has ceased to be a contact sport it has degenerated in some quarters into a Nintendo like encounter.

Intelligent organisations normally SCALE (Sense, Comprehend, Act, Learn and Explain) their environment with managers/ owners / directors ceding authority over certain decisions while acquiring new capabilities and roles for themselves. As conjoined twins, SMART (Specific, Measurable, Achievable, Realistic, Timely) and SCALE goals must be matched.

Let me give illustration with a story. In Africa we love to do so. Reader’s discretion is advised!

A (SMART) priest arrived late at the foot of Mt. Kilimanjaro, Africa’s tallest mountain, for a climbing expedition the following day. Exhausted, he searched for a room in the nearest inn. Only one room was available which he was requested by the motel owner to share with a beautiful lady wearing a stunning fishy (SCALEy) dress who had arrived late for the same expedition. To make matters worse, there was only one mattress. The exhausted lady prepared and slept on one side of the mattress, while the honorable  priest laid the sheet and slept on the cold floor two meters away. The following morning at the breakfast table the priest formally introduced himself to the beautiful lady as asked her where she was from. She on the other hand enquired of the priest as to his mission at the Kilimanjaro. “ I have come to climb and conquer this greatest mountain in Mother Africa,” he said proudly trying to impress her. She paused and after a sigh said to  the priest in a low voice, “Tell me exactly how you intend to climb this mountain when you cannot SCALE up a six-inch mattress?!”  Moral of the story: No matter how good your SMART goals are, you must act on SCALE-ing the heights.

2. Smart Technologies portend a smart working force

Tony Nicolini – Founder of the Budini Tyre Software and Systems, puts it beautifully when he says “Technology is only as smart as the users want it to be.”  The exponential growth of data capturing capability has not been matched by its harnessing and channeling into useful avenues largely because investments are low in the field of tyre education and  tyre infrastructure. Having experience Tyre related trainings in different parts of the world, our region receives but a trickle of the much-needed skill laced training that would sharpen their senses in order to tyre SCALE better.

The three aspects related to Smart Tyre Technology are:

Smart transporters

Zul is a transporter who runs a successful bus company. Operating from the heart of Nairobi, to most parts of Kenya. He keeps meticulous records on all his tyre records. These records were the basis for decision making for a transport company that has had the least number of fatalities in the country. Zul represents about 5% of transporters in this region who have scrupulous, readily available  data that is open to scrutiny not only by his own company but can be used by suppliers.

In 2012 I had a chance to visit Tyre Heaven, a company in Sao Paulo. They invited Nicolini (Budini) and me to visit their premises. With over 700 trucks and trailers, there were there only three persons working in the tyre department. Cradle-to-Grave tyre data is maintained for all tyres. Once or twice a year, like a pilgrimage, representatives major tyre suppliers congregate in the transport premises to tender openly for 8,000 tyres.

Smart processes

Special Sales approaches to the market determine the success or failure or a sales person. Many transporters, tyre importers or dealers approach to own products with little comprehension on the conditions of use. Mismatch between tyres and vehicles, tyre and routes, have only added to the chagrin on the end-user. Professional ethics prohibit me from dwelling too much into these sales processes to end-users and dealers, but to say the least, these methodical approaches have no substitute. As a result of tyres being treated as a commodity, where price is the only point of discussion, SMART tyres with lipstick and high-heels have found their way into a hostile market that has unpaved roads, untrained staff and uncaring drivers in some instances.

The readers of this article may have had access to better tyre optimisation processes than the ones I will mention below. Yet I can say without a doubt now will match the dedication and follow-up that is offered by the Budini Tyre Management Systems.

• The Tyre Optimisation Process is a non-patented process that was arrived at by a team of tyre experts on casing (yet not tyre optimisation) in order to achieve the lowest cost per Kilometer in a particular fleet. Pocket Suit, Survey Web and TMS are worth a glance.

Feature Benefits and Evidence (FABEs) is the way tyres were sold, sadly price has over-shadowed all three since both  the purchaser nor the seller are reluctant to discuss the matters relating to performance. Benchmarking of tyre mileages across fleets is more often than not misleading.

Smart sales people

Ajay, Yves, Mick and Tony belong to a fading rare breed of people who were tyre  fleet problem solvers. These gate-keepers and well-trained mentors in process described above played and continued to give solutions and on-site training in the harsh environments. What is common about this people in how  SMART or wise they are. It is the extremely long span of attention they dedicate in their line of duty. It is therefore worrying that today when the tyre is being treated as a commodity and not a Safety Engineering piece of equipment, Africa and Africans without secure gate keepers and anti-dumping laws will fall prey to fast talking sales persons with tik-tok attention spans. If I were to be the Chief Tyre General –  Certain Tyres would only be sold on prescriptions.

In  South Africa, it was uncommon for representatives of different companies to meet at a major transporter and conduct a joint scrap and claim analysis. Just like doctors conducting a post-mortem, sample casings from each brand would be analysed and reported before they would rest back for a Friday  Brae and Beer. SMART. I know this may be happening in other parts of the word any it is the reason we now have the Radial Tyre Damage Book.

RFID, push alerts, Translogic tools, TPMS (Tire Pressure Monitoring Systems) are all example of Smart technologies that many sales persons, managers, owners and directors are aware of but are not capable of implementing just yet. However, training might be that essential key that unlocks the thirst for the much-needed necessities.

I end this article with the SMARTest thing I have heard this year and maybe for a long time. It comes from a great mind in Tyre Management “It does not matter how you record (label) tyres in whatever system you have….what matters is what you do with that tyre after that. A basic tyre system understood by all is the best way to involve others and come out with shining success. It beats even the tyre RFID systems - Marcio Olievera (Budini Systems – SMARTyre SCALER).

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TyreSafe, UK’s leading tyre safety charity, has joined forces with Wise in a newly announced partnership designed to reinforce the relationship between tyre safety, responsible workforce management and regulatory compliance. The collaboration draws on TyreSafe's specialised knowledge of tyre safety alongside Wise's track record in assisting organisations that manage compliant self-employed and subcontracted workforces.

The arrangement emerges amid continuing growth in last-mile delivery and subcontracted labour, where drivers often operate under demanding schedules, travel between numerous locations and face considerable time pressure. Those behind the partnership emphasise that safety needs to be embedded within everyday working practices, rather than treated as a matter to be resolved only after an incident or problem has already occurred.

Compliance for businesses engaging self-employed or subcontracted workers stretches from onboarding and verification through to ongoing workforce management. Nevertheless, responsible management involves considerably more than documentation and procedures. When vehicles are central to a worker's role, organisations must also establish whether those vehicles remain safe, roadworthy and adequately maintained. Tyres represent the sole point of contact between a vehicle and the road surface, making them vital to safety, yet they can be neglected when drivers and businesses concentrate on completing deliveries, attending appointments or meeting tight schedules.

Under TyreSafe's ACT framework, preventative checks are organised around three areas: air pressure, condition and tread. Wise serves sectors such as logistics, last-mile delivery and construction, having onboarded over 280,000 subcontractors, with more than 2,500 companies using its platform. Delivery drivers complete multiple drops and accumulate significant mileage, while construction subcontractors regularly meet kerbs, rough surfaces, debris and shifting site conditions, placing added strain on vehicles and their tyres. Both organisations believe problems are best tackled before they escalate into incidents, and the partnership will encourage businesses and drivers to view safe working conditions as an integral part of responsible workforce management.

Stuart Lovatt, Chairman, TyreSafe, said, “We are delighted to be working with Wise because there is a natural connection between what we both want to achieve. Businesses have a responsibility to make sure the people working for them are properly supported, and that includes creating the conditions for them to work safely. For drivers, tyres are fundamental to that safety. We know that professional and last-mile drivers can be working under considerable time pressure, travelling between multiple locations and completing demanding delivery schedules. That makes preventative tyre checks even more important.

“A few minutes spent checking air pressure, condition and tread can identify a problem before it becomes a breakdown, a delay or, more seriously, a road safety risk. This partnership gives us an opportunity to connect tyre safety with the wider conversation about responsible workforce management and to reach businesses and drivers who have a vital role to play in keeping our roads safe.”

Trevor Ruane, Accounts Director, Wise, said, “At Wise, our mission is simple: we improve self-employment by taking away the unnecessary stress, paperwork and compliance risk that businesses and subcontractors face. But compliance is about more than documents and processes. For businesses operating mobile workforces, responsible management also means thinking about the safety of the people doing the work and the vehicles they rely on every day.

“That is why our partnership with TyreSafe is so important. Tyre safety is a practical, everyday issue for drivers and businesses, particularly in logistics, last-mile delivery and construction, where people are constantly on the move and working to demanding schedules. We are pleased to bring TyreSafe’s expertise into that wider conversation and help reinforce the message that prevention, preparation and responsible management should be part of the working day.”

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The Tire Industry Project (TIP), a voluntary CEO-driven initiative representing 10 of the world’s largest tyre manufacturers, has released its annual key performance indicators report. Titled ‘Sustainability Driven: Key Performance Indicators for TIP Members 2021–2025’, the publication tracks member progress between 2021 and 2025 against 16 environmental, social and governance measures. These indicators span seven pathways within TIP’s Sector SDG Roadmap, which outlines the tyre industry’s contribution to the United Nations Sustainable Development Goals.

Decarbonisation efforts showed notable gains, with emissions intensity falling 4.9 percent since 2024 and 29.2 percent since 2021, while renewable electricity procurement rose to 60.5 percent, up 6.5 percent year-on-year. Water efficiency also improved, as total withdrawals dropped 5.7 percent from 2024 to 2025 and withdrawals from water-stressed areas fell 10.9 percent over the same period. Since 2021, these figures represent reductions of 18.4 percent and 35.2 percent, respectively. On responsible natural rubber sourcing, all members continued reporting their procurement efforts to the Global Platform for Sustainable Natural Rubber (GPSNR) and 90 percent independently implemented responsible sourcing policies across all tyre production materials. The share of members holding validated science-based targets climbed to 90 percent from 80 percent in 2024.

The report further highlights TIP’s work strengthening the evidence base on tyre and road wear particles (TRWP). In 2025, TIP funded five new research projects and supported eight scientific paper publications, double the previous year’s total. By 2025, 36 TIP-supported TRWP research publications existed alongside 796 citations of TIP-supported research, a 14 percent increase from 2024. Grants totalling USD 2 million were committed through TIP’s first Open Call for Projects, a global initiative accelerating independent research. TIP also hosted its second Tire Emissions Research Conference with partner MIT in September 2025, with a third edition scheduled for Cambridge in December 2026.

Regarding tyre circularity, the report notes several developments, including publication of the ELT Toolkit 2.0, the Interactive ELT Data Map and ongoing PCR development work, all supporting stakeholders across the tyre value chain. TIP’s KPI reporting offers policymakers, regulators, industry partners and other stakeholders a transparent view of sector-level sustainability trends, priorities and areas requiring continued collaboration.

Dr How Yong Ng, Adjunct Professor at the National University of Singapore and a member of TIP’s Assurance Group, said, “Transparency and collaboration are at the heart of TIP’s efforts to foster sustainability innovation in the tyre sector. This KPI report demonstrates how TIP members are translating their commitments into measurable results and driving meaningful advancement across the tyre value chain. TIP has been monitoring progress against the SDGs for a decade, and it is encouraging to see how far members have come.”

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Pirelli is all set to conclude its tenure as the Official Tyre Supplier to the FIM Superbike World Championship at the Pirelli Spanish Round in Jerez de la Frontera. This weekend’s event not only wraps up a 2026 season dominated by Nicolò Bulega and Ducati but also ends a 23-season partnership that began in 2004. The journey has been marked by technological innovation, continuous development, close collaboration with teams and manufacturers and numerous sporting milestones.

For the Andalusian circuit, whose low-abrasion asphalt suits softer compounds, Pirelli has confirmed the softest rear options, already used at Estoril. WorldSBK riders will have the supersoft SCX and soft SC0 for practice, qualifying and races. The SCX, introduced last year as the E0126 development tyre, proved highly effective, helping Bulega claim all three race wins. The SC0 offers a valid alternative in cooler temperatures. The extrasoft SCQ, Pirelli’s softest tyre, will also be available for qualifying and potentially Sunday morning’s Superpole Race.

At the front, the soft SC1 and medium SC2 are both competitive at Jerez, as demonstrated in 2025 when Bulega took pole with the SC1 and won both full-length races with the SC2, while using the E0672 soft development tyre in the Superpole Race. Wet conditions will be covered by DIABLO Wet intermediate and DIABLO Rain tyres for both front and rear. For the WorldSSP finale, rear choices are the SCX supersoft and SC0 soft, with SC1 soft and SC2 medium at the front.

The Pirelli Spanish Round will decide the last two titles. In the debut FIM World Sportbike Championship, Spaniard David Salvador (Kawasaki) leads compatriot and fellow Kawasaki rider Xavi Artigas by 12 points, with two races and 50 points remaining. In the FIM Women’s Circuit Racing World Championship, Maria Herrera holds a 44-point advantage over fellow Spaniard Beatriz Neila. Both categories use Pirelli DIABLO Superbike tyres with the SC1 compound front and rear.

Giorgio Barbier, Pirelli Motorcycle Racing Director, said, “The Pirelli Spanish Round will mark the final chapter in the long journey that began in 2004, when Pirelli joined the FIM Superbike World Championship as Official Tyre Supplier. Over the years, we have built a partnership that has seen us become not just a supplier but an active and strategic partner, contributing to the growth and development of the Championship. Before saying our final goodbyes, however, we still have one last round ahead of us, which we want to approach with the same determination and the aim of bringing a particularly positive season to the best possible conclusion. The results achieved, with new records set at virtually every circuit and in a wide variety of conditions, have gone hand in hand with intensive development work, carried out alongside the teams right up to the final race. For this last event, we have chosen to retain the softest rear options, the extrasoft SCQ and supersoft SCX, which have been used throughout much of the season. The extensive data collected over the years at Jerez, both during races and in testing, confirms that these are the most effective options for tackling a circuit characterised by low-abrasion asphalt.”

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Sailun Group made its first substantial appearance at BAUMA CONEXPO INDIA 2026, which opened on September 15 in India. The company attended the event with its MAXAM brand and a selection of core products, holding detailed talks with construction equipment manufacturers, industry customers and partners from around the world. These discussions focused on emerging trends and new opportunities shaping the sector.

Recognised as one of the most influential construction equipment trade shows in India and South Asia, the exhibition spans construction machinery, mining equipment, off-highway vehicles and related value-chain industries. It provides a key platform for global companies to present innovations, connect with industry resources and build regional partnerships. For Sailun, the event marked a significant step in strengthening brand presence and advancing localized development in the Indian market.

The company displayed a broad range of tread patterns, including the MS401, MS308, MSV01 and MS701+, suited to mining, infrastructure development, construction and material transportation. These products are designed for varied equipment configurations and operating demands, reflecting Sailun’s ongoing efforts to strengthen its OTR tyre portfolio and address complex conditions.

Sailun’s booth drew numerous OEMs, distributors, contractors and industry customers. Teams discussed product performance, equipment compatibility, application scenarios and specific requirements while exploring market development, product supply and long-term cooperation. The professional portfolio and solutions for demanding conditions earned strong recognition, raising market awareness of Sailun and MAXAM.

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