Six currencies, with an estimated population of 184 million - the East African community exists around the Great Lakes Region. “The Cradle of Mankind” is what it is called. This region lies in the heart of Africa and is home to both flora and fauna as it may have existed in the primordial times, undisturbed – SMART.

Mobility has changed considerably in this region by the way the tyres here have found their way into this market. In 1998, Truck Tubeless Tyre Conversions began in Kenya and quickly spread out to the neighboring regions. Presently 95% of the tyres found in fleets are tubeless and there is 100% conversion rate on Passenger and 4x4 range of vehicles. It was the SMART thing to do. The millennium saw an influx of Fleet Management softwares, Tyre Management Contracts, with the help of Budini Tyre Management Software. Unprecedented tyre training, growing investments in tyre machinery, tools and accessories investments. Technology and processes peaked and the bubble burst.

On the tyre spectrum 12.00R20, which was the predominant tyre size, was replaced by the low profile 315/80R22.5 (not the 13R22.5) which continues to hog 60% of the truck tyre market. The 8.25R16 was replaced by the 265/70R19.5 and 295/80R22.5 (together with 12R22.5) replaced 11.00R20. On the tyre spectrum and front we were ahead of developed, space (nuclear) age countries like India and the Gulf where tubeless conversions were less and the predominant sizes remained to be 10.00R20 and 12.00R24 respectively.

Tubeless rims became the order of the day and even when Trilex Split rims (80 years technology) are still in use in the Gulf. For a market that churns out approximately 600,000 trucks tyre casings per year, tyre retreading is the environmentally SMART thing to do. The cold procured tread process replaced the hot casing damaging process.  East Africa has not been left  SMARTing in this field either.

What went wrong:

1.  Intelligent Organisations. Any intelligent system must be data-driven

The primary objective of any successful organisation is to analyse large pools of data accumulated over long periods of time in their areas of operations (This includes transporters, tyre importers and distributors and tyre manufacturers). Increasingly organisational decisions are NOT taken by managers’ intuition and common sense but algorithms and data derived electronically from recording of our interactions and experiences with customers. Selling tyres has ceased to be a contact sport it has degenerated in some quarters into a Nintendo like encounter.

Intelligent organisations normally SCALE (Sense, Comprehend, Act, Learn and Explain) their environment with managers/ owners / directors ceding authority over certain decisions while acquiring new capabilities and roles for themselves. As conjoined twins, SMART (Specific, Measurable, Achievable, Realistic, Timely) and SCALE goals must be matched.

Let me give illustration with a story. In Africa we love to do so. Reader’s discretion is advised!

A (SMART) priest arrived late at the foot of Mt. Kilimanjaro, Africa’s tallest mountain, for a climbing expedition the following day. Exhausted, he searched for a room in the nearest inn. Only one room was available which he was requested by the motel owner to share with a beautiful lady wearing a stunning fishy (SCALEy) dress who had arrived late for the same expedition. To make matters worse, there was only one mattress. The exhausted lady prepared and slept on one side of the mattress, while the honorable  priest laid the sheet and slept on the cold floor two meters away. The following morning at the breakfast table the priest formally introduced himself to the beautiful lady as asked her where she was from. She on the other hand enquired of the priest as to his mission at the Kilimanjaro. “ I have come to climb and conquer this greatest mountain in Mother Africa,” he said proudly trying to impress her. She paused and after a sigh said to  the priest in a low voice, “Tell me exactly how you intend to climb this mountain when you cannot SCALE up a six-inch mattress?!”  Moral of the story: No matter how good your SMART goals are, you must act on SCALE-ing the heights.

2. Smart Technologies portend a smart working force

Tony Nicolini – Founder of the Budini Tyre Software and Systems, puts it beautifully when he says “Technology is only as smart as the users want it to be.”  The exponential growth of data capturing capability has not been matched by its harnessing and channeling into useful avenues largely because investments are low in the field of tyre education and  tyre infrastructure. Having experience Tyre related trainings in different parts of the world, our region receives but a trickle of the much-needed skill laced training that would sharpen their senses in order to tyre SCALE better.

The three aspects related to Smart Tyre Technology are:

Smart transporters

Zul is a transporter who runs a successful bus company. Operating from the heart of Nairobi, to most parts of Kenya. He keeps meticulous records on all his tyre records. These records were the basis for decision making for a transport company that has had the least number of fatalities in the country. Zul represents about 5% of transporters in this region who have scrupulous, readily available  data that is open to scrutiny not only by his own company but can be used by suppliers.

In 2012 I had a chance to visit Tyre Heaven, a company in Sao Paulo. They invited Nicolini (Budini) and me to visit their premises. With over 700 trucks and trailers, there were there only three persons working in the tyre department. Cradle-to-Grave tyre data is maintained for all tyres. Once or twice a year, like a pilgrimage, representatives major tyre suppliers congregate in the transport premises to tender openly for 8,000 tyres.

Smart processes

Special Sales approaches to the market determine the success or failure or a sales person. Many transporters, tyre importers or dealers approach to own products with little comprehension on the conditions of use. Mismatch between tyres and vehicles, tyre and routes, have only added to the chagrin on the end-user. Professional ethics prohibit me from dwelling too much into these sales processes to end-users and dealers, but to say the least, these methodical approaches have no substitute. As a result of tyres being treated as a commodity, where price is the only point of discussion, SMART tyres with lipstick and high-heels have found their way into a hostile market that has unpaved roads, untrained staff and uncaring drivers in some instances.

The readers of this article may have had access to better tyre optimisation processes than the ones I will mention below. Yet I can say without a doubt now will match the dedication and follow-up that is offered by the Budini Tyre Management Systems.

• The Tyre Optimisation Process is a non-patented process that was arrived at by a team of tyre experts on casing (yet not tyre optimisation) in order to achieve the lowest cost per Kilometer in a particular fleet. Pocket Suit, Survey Web and TMS are worth a glance.

Feature Benefits and Evidence (FABEs) is the way tyres were sold, sadly price has over-shadowed all three since both  the purchaser nor the seller are reluctant to discuss the matters relating to performance. Benchmarking of tyre mileages across fleets is more often than not misleading.

Smart sales people

Ajay, Yves, Mick and Tony belong to a fading rare breed of people who were tyre  fleet problem solvers. These gate-keepers and well-trained mentors in process described above played and continued to give solutions and on-site training in the harsh environments. What is common about this people in how  SMART or wise they are. It is the extremely long span of attention they dedicate in their line of duty. It is therefore worrying that today when the tyre is being treated as a commodity and not a Safety Engineering piece of equipment, Africa and Africans without secure gate keepers and anti-dumping laws will fall prey to fast talking sales persons with tik-tok attention spans. If I were to be the Chief Tyre General –  Certain Tyres would only be sold on prescriptions.

In  South Africa, it was uncommon for representatives of different companies to meet at a major transporter and conduct a joint scrap and claim analysis. Just like doctors conducting a post-mortem, sample casings from each brand would be analysed and reported before they would rest back for a Friday  Brae and Beer. SMART. I know this may be happening in other parts of the word any it is the reason we now have the Radial Tyre Damage Book.

RFID, push alerts, Translogic tools, TPMS (Tire Pressure Monitoring Systems) are all example of Smart technologies that many sales persons, managers, owners and directors are aware of but are not capable of implementing just yet. However, training might be that essential key that unlocks the thirst for the much-needed necessities.

I end this article with the SMARTest thing I have heard this year and maybe for a long time. It comes from a great mind in Tyre Management “It does not matter how you record (label) tyres in whatever system you have….what matters is what you do with that tyre after that. A basic tyre system understood by all is the best way to involve others and come out with shining success. It beats even the tyre RFID systems - Marcio Olievera (Budini Systems – SMARTyre SCALER).

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Yokohama Tire’s off-road racing contingent is set for a pivotal appearance at the 57th annual Polaris World Championships, scheduled for 4–6 September at Crandon International Raceway in Wisconsin. Known as ‘The Big House’, the venue represents a key stop on the Championship Off-Road season calendar, with Yokohama serving as both the official tyre of the facility and a supporting partner of the racing series.

The team’s lineup features several notable competitors navigating the rugged terrain on GEOLANDAR tyres. Andrew Carlson, a proven contender with multiple podium finishes at Crandon, will pilot his vehicle in the Pro4 class using GEOLANDAR X-AT tyres. Meanwhile, recent Supercross 450 Class Champion Ken Roczen is slated to make his debut at the historic track, competing in the Pro2 class on the same tire model.

Robb Holland is also poised for his first Crandon appearance, trading asphalt for dirt in the Pro Lite division. He will drive a truck belonging to fellow Team Yokohama driver John Holtger, relying on GEOLANDAR A/T4 tyres for his inaugural short-course off-road race. Additionally, team driver Nick Visser enters the weekend holding a narrow lead in the Pro-Spec championship standings, with the title battle intensifying as the season progresses.

Beyond the on-track action, Yokohama will lead the traditional Crandon Labor Day Parade, featuring Carlson and Roczen. The weekend will also include a BassmastHER workshop hosted by Cogan and Carsello, aimed at advancing skills for female participants in the paddock, alongside a VIP and youth fishing tournament held on-site.

Candace Cogan, Director – Product Marketing, Yokohama, said, “We’ve got a great team ready to take on the challenges at Crandon during short-course racing’s most celebrated weekend. They will be ready to face the task on our versatile line of GEOLANDAR tyres. We will once again feature our partnership with Bassmaster with a cool collaboration. Last year we hosted Team Yokohama elite angler, Brandon Palanuik. This time we’ll host Wisconsin native MaggieJo Carsello, a Bassmaster open angler and ambassador for BassmastHER, a female-driven initiative to support a community of female anglers via education, travel and inspiration. We look forward to introducing her to Crandon and the world of short-course off-road racing, something she grew up hearing about.”

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Kumho Tire USA recently hosted a national Ride & Drive event at Evergreen Speedway in Monroe, Washington, where over 70 dealers, media professionals and content creators tested the company’s newest tyre models. The gathering served as a key component of Kumho’s broader 2026 regional tour, which has already engaged more than 600 participants across five American cities. Attendees evaluated the newly launched Road Venture HT and Crugen GT Pro tyres through demanding, real-world driving scenarios.

The testing programme featured controlled modules, including a wet handling course, an autocross track for braking and stability assessment and high-speed freeway driving to measure ride comfort. These exercises allowed participants to directly compare the all-season Highway-Terrain Road Venture HT, intended for light trucks and SUVs, against the Crugen GT Pro, a touring tyre built for modern crossovers and larger SUVs. Kumho’s engineers also conducted an educational forum detailing the technological development of both tyres while collecting direct feedback from attendees.

The Road Venture HT, launched earlier this year, offers enhanced wet and snow traction, extended tread life and a quiet ride, and is compatible with electric vehicles. The Crugen GT Pro is engineered for heavier crossover and SUV applications, delivering premium comfort and all-weather capability with one of the highest treadwear warranties in its segment. Available in 85 sizes covering over 85 percent of the current crossover and SUV market, the Crugen GT Pro is backed by a 75,000-mile warranty for H- and V-speed ratings and a 65,000-mile warranty for W-speed models.

Kumho will conclude its 2026 Ride & Drive series with final regional events in Detroit and St. Louis later this month. The company has confirmed plans to extend the programme into 2027 and beyond, ensuring dealers and partners continue to benefit from hands-on product evaluations, technical training and direct access to Kumho’s engineering expertise.

Chris Corwin, Director of Procurement at Discount Tire & Service Centers, said, "A spec sheet has never sold a tyre to a customer standing at our counter. That is why the Kumho Tire Ride & Drive in Seattle was worth every minute. We got real seat time, instead of a sales pitch, running the all-new Crugen GT Pro and Road Venture HT back-to-back in real world scenarios. Having a seat at that table means a lot to me, and it says something about how seriously they take dealer input."

Ed Cho, CEO, Kumho Tire USA, said, “You can read all about a tyre, but nothing compares to driving it yourself, which is why KUMHO has made a significant investment in Ride & Drive events in 2026. These events give our dealers, wholesale partners and retail partners the opportunity to experience firsthand how our latest tyres perform in real-world driving situations. Whether they are evaluating braking, handling, ride comfort or overall performance, attendees can experience the differences for themselves, giving them greater confidence when recommending our products to their customers.”

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The AZuR Circular Tyre System has been nominated for the German Sustainability Award Products 2026 in the ‘Resources’ transformation category. This selection places the initiative among solutions deemed by the expert jury as pioneering for advancing a resource-conserving economy.

This circular economy model spans the entire tyre lifecycle, uniting industry partners, retailers, recycling specialists and academic institutions. The framework optimises tyre usage and guarantees high-quality raw material recovery. Repair, reprofiling and retreading prolong useful life, while tyres beyond repair undergo mechanical or chemical recycling to recover valuable secondary materials.

Rather than relying on a single technology, the system's distinctiveness lies in networking stakeholders across the value chain. The award's evaluation highlighted the system's ambition to extend product longevity, prevent waste and sustain raw material circulation, thereby reducing demand for virgin resources.

German market data for 2024 shows approximately 533,000 tonnes of used tyres generated, with 193,000 tonnes mechanically recycled and 20,000 tonnes retreaded. Research indicates retreaded tyre production can reduce CO₂ emissions by over 60 percent, lower raw material usage by two-thirds and cut energy consumption by 50 percent compared to new tyre manufacturing. Products from tyre granulate can save between 1.0 and 3.2 tonnes of CO₂ equivalent per tonne of recycled material.

The nomination drives AZuR to advance Europe's tyre circular economy through extended lifespans, strengthened recycling and digitalisation. The 2026 award winners will be announced on 3 December in Düsseldorf.

Anna Maria Guth, AZuR network coordinator, said, “The nomination is a great recognition for all partners who are working together to further close the tyre cycle. It also shows that the circular economy can be particularly successful when companies, science and other stakeholders do not act in isolation but jointly develop solutions along the entire value chain.”

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Bridgestone has released research indicating that over 80 percent of UK motorists believe basic tyre knowledge should be mandatory for new drivers during learning and after passing their test. The survey found that 81 percent of respondents want new drivers to understand correct tyre pressures, tread depth regulations and tyre pressure monitoring systems. Additionally, 57 percent expressed support for graduated driving licences aimed at young motorists, reflecting broader calls for enhanced safeguards during early independent driving.

The findings also reveal strong public backing for more rigorous enforcement, with 67 percent of motorists advocating for tyre safety inspections during routine police traffic stops. Beyond individual owners, 76 percent of respondents asserted that employers should bear greater responsibility for ensuring tyres on all work-related vehicles are properly maintained. Furthermore, 78 percent called for dedicated tyre safety education to be introduced for young people before they reach driving age, underscoring a collective desire for preventative measures that begin well before a first lesson.

The survey results coincide with newly published Department for Transport data showing a significant deterioration in tyre-related road safety outcomes. The number of people killed or seriously injured in collisions involving illegal, defective or underinflated tyres rose by 19 percent year on year, from 169 casualties in 2024 to 201 in 2025. Overall, tyre-related incidents accounted for 667 casualties during 2025, a 14 percent rise from 585 the previous year, while collisions attributed to defective tyres climbed to 447.

This research builds upon Bridgestone’s 2025 study, which identified substantial backing for additional protective measures for novice drivers. Half of respondents supported displaying a recently passed sign for up to 12 months and limiting new drivers to one passenger during their first year, while 39 percent favoured a mandatory refresher course after passing the test and 21 percent endorsed restricting new drivers to a 50-mile radius from home for 6 to 12 months. The findings reinforce Bridgestone's Road Safety Hero campaign, promoting regular tyre checks as part of the company's broader E8 Commitment to enhance driver safety and sustainable mobility.

Helen Roe, Senior Marketing Manager, Bridgestone UK, said, “The latest findings reinforce our belief that tyre safety should play a far greater role in helping young drivers develop safe driving habits from day one. Despite tyres being the only point of contact between a vehicle and the road, tyre maintenance remains one of the most overlooked aspects of vehicle safety. We have seen some high-profile cases of preventable road fatalities due to defective tyres and we can’t stress the importance of knowing the tyre basics and carrying out some simple checks, which can be done in a matter of minutes.

“Learning to drive doesn't stop the day someone passes their test. Developing safe habits, including understanding how to check and maintain tyres, is an important part of becoming a confident and responsible driver. It's encouraging to see such strong public support for improving tyre safety education and ensuring motorists understand the importance of looking after the only part of the vehicle that actually touches the road. Simple checks can make a real difference to road safety, not only for new drivers but for everyone using our roads.”

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