Six currencies, with an estimated population of 184 million - the East African community exists around the Great Lakes Region. “The Cradle of Mankind” is what it is called. This region lies in the heart of Africa and is home to both flora and fauna as it may have existed in the primordial times, undisturbed – SMART.

Mobility has changed considerably in this region by the way the tyres here have found their way into this market. In 1998, Truck Tubeless Tyre Conversions began in Kenya and quickly spread out to the neighboring regions. Presently 95% of the tyres found in fleets are tubeless and there is 100% conversion rate on Passenger and 4x4 range of vehicles. It was the SMART thing to do. The millennium saw an influx of Fleet Management softwares, Tyre Management Contracts, with the help of Budini Tyre Management Software. Unprecedented tyre training, growing investments in tyre machinery, tools and accessories investments. Technology and processes peaked and the bubble burst.

On the tyre spectrum 12.00R20, which was the predominant tyre size, was replaced by the low profile 315/80R22.5 (not the 13R22.5) which continues to hog 60% of the truck tyre market. The 8.25R16 was replaced by the 265/70R19.5 and 295/80R22.5 (together with 12R22.5) replaced 11.00R20. On the tyre spectrum and front we were ahead of developed, space (nuclear) age countries like India and the Gulf where tubeless conversions were less and the predominant sizes remained to be 10.00R20 and 12.00R24 respectively.

Tubeless rims became the order of the day and even when Trilex Split rims (80 years technology) are still in use in the Gulf. For a market that churns out approximately 600,000 trucks tyre casings per year, tyre retreading is the environmentally SMART thing to do. The cold procured tread process replaced the hot casing damaging process.  East Africa has not been left  SMARTing in this field either.

What went wrong:

1.  Intelligent Organisations. Any intelligent system must be data-driven

The primary objective of any successful organisation is to analyse large pools of data accumulated over long periods of time in their areas of operations (This includes transporters, tyre importers and distributors and tyre manufacturers). Increasingly organisational decisions are NOT taken by managers’ intuition and common sense but algorithms and data derived electronically from recording of our interactions and experiences with customers. Selling tyres has ceased to be a contact sport it has degenerated in some quarters into a Nintendo like encounter.

Intelligent organisations normally SCALE (Sense, Comprehend, Act, Learn and Explain) their environment with managers/ owners / directors ceding authority over certain decisions while acquiring new capabilities and roles for themselves. As conjoined twins, SMART (Specific, Measurable, Achievable, Realistic, Timely) and SCALE goals must be matched.

Let me give illustration with a story. In Africa we love to do so. Reader’s discretion is advised!

A (SMART) priest arrived late at the foot of Mt. Kilimanjaro, Africa’s tallest mountain, for a climbing expedition the following day. Exhausted, he searched for a room in the nearest inn. Only one room was available which he was requested by the motel owner to share with a beautiful lady wearing a stunning fishy (SCALEy) dress who had arrived late for the same expedition. To make matters worse, there was only one mattress. The exhausted lady prepared and slept on one side of the mattress, while the honorable  priest laid the sheet and slept on the cold floor two meters away. The following morning at the breakfast table the priest formally introduced himself to the beautiful lady as asked her where she was from. She on the other hand enquired of the priest as to his mission at the Kilimanjaro. “ I have come to climb and conquer this greatest mountain in Mother Africa,” he said proudly trying to impress her. She paused and after a sigh said to  the priest in a low voice, “Tell me exactly how you intend to climb this mountain when you cannot SCALE up a six-inch mattress?!”  Moral of the story: No matter how good your SMART goals are, you must act on SCALE-ing the heights.

2. Smart Technologies portend a smart working force

Tony Nicolini – Founder of the Budini Tyre Software and Systems, puts it beautifully when he says “Technology is only as smart as the users want it to be.”  The exponential growth of data capturing capability has not been matched by its harnessing and channeling into useful avenues largely because investments are low in the field of tyre education and  tyre infrastructure. Having experience Tyre related trainings in different parts of the world, our region receives but a trickle of the much-needed skill laced training that would sharpen their senses in order to tyre SCALE better.

The three aspects related to Smart Tyre Technology are:

Smart transporters

Zul is a transporter who runs a successful bus company. Operating from the heart of Nairobi, to most parts of Kenya. He keeps meticulous records on all his tyre records. These records were the basis for decision making for a transport company that has had the least number of fatalities in the country. Zul represents about 5% of transporters in this region who have scrupulous, readily available  data that is open to scrutiny not only by his own company but can be used by suppliers.

In 2012 I had a chance to visit Tyre Heaven, a company in Sao Paulo. They invited Nicolini (Budini) and me to visit their premises. With over 700 trucks and trailers, there were there only three persons working in the tyre department. Cradle-to-Grave tyre data is maintained for all tyres. Once or twice a year, like a pilgrimage, representatives major tyre suppliers congregate in the transport premises to tender openly for 8,000 tyres.

Smart processes

Special Sales approaches to the market determine the success or failure or a sales person. Many transporters, tyre importers or dealers approach to own products with little comprehension on the conditions of use. Mismatch between tyres and vehicles, tyre and routes, have only added to the chagrin on the end-user. Professional ethics prohibit me from dwelling too much into these sales processes to end-users and dealers, but to say the least, these methodical approaches have no substitute. As a result of tyres being treated as a commodity, where price is the only point of discussion, SMART tyres with lipstick and high-heels have found their way into a hostile market that has unpaved roads, untrained staff and uncaring drivers in some instances.

The readers of this article may have had access to better tyre optimisation processes than the ones I will mention below. Yet I can say without a doubt now will match the dedication and follow-up that is offered by the Budini Tyre Management Systems.

• The Tyre Optimisation Process is a non-patented process that was arrived at by a team of tyre experts on casing (yet not tyre optimisation) in order to achieve the lowest cost per Kilometer in a particular fleet. Pocket Suit, Survey Web and TMS are worth a glance.

Feature Benefits and Evidence (FABEs) is the way tyres were sold, sadly price has over-shadowed all three since both  the purchaser nor the seller are reluctant to discuss the matters relating to performance. Benchmarking of tyre mileages across fleets is more often than not misleading.

Smart sales people

Ajay, Yves, Mick and Tony belong to a fading rare breed of people who were tyre  fleet problem solvers. These gate-keepers and well-trained mentors in process described above played and continued to give solutions and on-site training in the harsh environments. What is common about this people in how  SMART or wise they are. It is the extremely long span of attention they dedicate in their line of duty. It is therefore worrying that today when the tyre is being treated as a commodity and not a Safety Engineering piece of equipment, Africa and Africans without secure gate keepers and anti-dumping laws will fall prey to fast talking sales persons with tik-tok attention spans. If I were to be the Chief Tyre General –  Certain Tyres would only be sold on prescriptions.

In  South Africa, it was uncommon for representatives of different companies to meet at a major transporter and conduct a joint scrap and claim analysis. Just like doctors conducting a post-mortem, sample casings from each brand would be analysed and reported before they would rest back for a Friday  Brae and Beer. SMART. I know this may be happening in other parts of the word any it is the reason we now have the Radial Tyre Damage Book.

RFID, push alerts, Translogic tools, TPMS (Tire Pressure Monitoring Systems) are all example of Smart technologies that many sales persons, managers, owners and directors are aware of but are not capable of implementing just yet. However, training might be that essential key that unlocks the thirst for the much-needed necessities.

I end this article with the SMARTest thing I have heard this year and maybe for a long time. It comes from a great mind in Tyre Management “It does not matter how you record (label) tyres in whatever system you have….what matters is what you do with that tyre after that. A basic tyre system understood by all is the best way to involve others and come out with shining success. It beats even the tyre RFID systems - Marcio Olievera (Budini Systems – SMARTyre SCALER).

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Mitas marked its entry into Chinese agriculture with an official brand ceremony held on 27 October at the National Exhibition Center in Tianjin, during CIAME 2026, the China International Agricultural Machinery Exhibition. Customers, partners and industry figures attended the event, which introduced the international tyre maker and its agricultural portfolio to the local market.

Bringing close to 100 years of tyre manufacturing experience and enduring ties with farmers and equipment builders around the world, the company presents Chinese customers with a commercially available international option built on proven agricultural knowledge, technology and dependability. The dedicated exhibition booth featured the HC 2000 and SFT CHO. The former, a VF tractor tyre, delivers high load capacity at low inflation pressure alongside efficient traction and diminished soil compaction, achieved through a large contact patch and even load distribution. The latter, engineered for demanding cyclic-load duties, pairs high load capacity and low inflation pressure with a broad footprint for gentle ground handling. Both models demonstrated the brand's dedication to proven engineering and high-value performance for contemporary agriculture.

Going forward, the company plans to strengthen its Chinese footprint by collaborating closely with equipment manufacturers, distributors and farmers, deepening understanding of local applications and addressing the evolving requirements of Chinese agriculture.

Roberta D’Agnano, Global Marketing Director Mitas at Yokohama TWS, said, “Entering the Chinese market means bringing the strength of an established international brand to a new customer base. Mitas combines nearly a century of agricultural expertise with proven tyre technology and a clear focus on dependable performance. Our ambition is to establish Mitas as a reliable partner for Chinese farmers, distributors and equipment manufacturers, offering solutions that help them get the most from their machinery.”

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The U.S. Tire Manufacturers Association (USTMA) has published its 2025 End-of-Life Tire Market Report, continuing a biennial series begun in the early 1990s. With over 30 years of figures on tyre generation, destination markets and stockpiles, the study stands as the nation's most thorough accounting of what happens to tyres after they leave the road.

Of the 273 million tyres retired nationwide in 2025, some 79 percent were absorbed by end-use markets. Only lead-acid batteries surpass tyres as a recycled and reclaimed material; paper, aluminium, glass and PET plastic all trail behind. The result is that valuable rubber stays in productive circulation rather than accumulating in landfills.

Abandoned and illegal stockpiles shrank to roughly 42.1 million tyres, compared with about 48 million two years earlier – a 12 percent drop in that span and a 96 percent fall from the billion-tyre high of 1990. Colorado's cleanup effort accounted for much of the gain, eliminating over 12 million tyres, while New Jersey and Pennsylvania recorded large reductions. North Carolina, Tennessee and Delaware cleared their stockpiles entirely, and land disposal declined nearly 11 percent to 779 thousand tonnes.

Tyre-derived fuel stayed the biggest outlet, taking about 1,317 thousand tonnes, with ground rubber just behind at roughly 1,201 thousand tonnes. Cement kilns consumed about 5 percent more, reaching 821 thousand tonnes – 62 percent of all tyre-derived fuel – as carbon-reduction mandates and the fuel's biogenic nature enhance its appeal. Reclamation applications expanded by roughly a tenth.

Most declines arose from forces outside the industry's influence. Pulp and paper mill shutdowns halved nothing less than 40 percent of that outlet, while revised Michigan energy rules trimmed utility boiler demand by about 22 percent. Synthetic turf continues yielding ground to cork, coconut husk and olive pit infill; moulded and extruded goods eased from a 2021 high; and energy price swings have shifted tyre-derived fuel's competitiveness. Exports, however, climbed 270 percent since 2023 – from 253 thousand tonnes to 936 thousand tonnes – making them the third-largest outlet, driven by India's rapid growth and sustained fuel shipments to Japan and South Korea. USTMA urges exporters to confirm that receiving markets are environmentally sound and economically viable.

Near-term investments include Tire Recycling Foundation-backed environmental product declarations, wider chip seal use, advances in dry-process rubber-modified asphalt and pavement funding. Kentucky devoted over USD 1.16 million in 2025 to nine county rubber-asphalt projects, and California opened USD 6.57 million in grants for fiscal 2025–26. Pyrolysis is now quantifiable as it reaches commercial scale, and the Tire Recycling Foundation is growing into a platform for education, research and demonstration. State-level stockpile figures accompany the report on the ELT Report page of the association’s website.

Anne Forristall Luke, president and CEO, USTMA, said, “This report gives a picture of a market in transition. Stockpile cleanup continues, and 79 percent of end-of-life tyres reached end-use markets. At the same time, several domestic markets contracted, and the rise in exports shows strong demand for this material outside the US Together, those trends tell us our markets still depend on a handful of large industrial outlets, and that market development has to be the priority. The data points to where the work is needed, and much of that work is already underway.”

Amelia Chucholowski, Associate Director, Sustainability and Recycling Policy, USTMA, said, “International demand further demonstrates that this material has real value, but our priority is domestic circular end-use markets, because a tire processed here supports a US recycler, US jobs and US infrastructure. That includes ensuring that domestic processors have adequate feedstock. We’re watching it closely and working with our global partners both to understand what’s driving this trend and to report it transparently.

“The work that actually grows these markets is underway right now, and almost none of it shows up in a 2025 market report. Read this report as a snapshot of 2025. What we’re building now will be measured against in the future. State programmes have built one of the country’s great recycling success stories. 96 percent of the tyre stockpiles that existed in 1990 are gone, and the lesson is clear: when states fund their programmes, enforce the rules and invest in markets, results follow. The next chapter is about markets. The more states invest in uses like rubber-modified asphalt, the more tires become roads, products and energy here at home.”

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PRINX CHENGSHAN showcased a lineup of agricultural tyres under its Chengshan brand at the 2026 China International Agricultural Machinery Exhibition (CIAME 2026) in Tianjin on 26 October. The display featured tyre solutions tailored to modern agricultural needs, with emphasis on large-scale field cultivation and fall harvesting applications.

Rising performance demands across smart, high-end and environmentally sustainable farming have prompted the company to steadily expand its research and development investment in agricultural tyre applications. PRINX CHENGSHAN has built a comprehensive portfolio for large agricultural machinery, including tractors and combine harvesters, delivering integrated solutions for varied operating conditions along with service support spanning the entire product life cycle.

The TX600 and TX700 radial tyres, intended mainly for tractors, each offer distinct advantages. The TX600 pairs large tread blocks with a proprietary cut- and puncture-resistant rubber compound, ensuring stable driving, dependable handling and puncture resistance during high-speed transfers between work areas. The TX700 employs a high-strength carcass and belt construction to deliver strong load capacity and traction, even in muddy, difficult fields.

For combine harvesters, the TX2000 raises load capacity by 20 percent through high-flexion characteristics, while its low inflation pressure and larger contact patch lessen soil compaction, reconciling efficient operations with farmland protection. The TB500 bias-ply tyre, a notable addition to the tractor range, features a deep tread and large, robust blocks for excellent traction, wear resistance and puncture resistance, sustaining stable, slip-resistant performance in mud and gravel.

Looking ahead, PRINX CHENGSHAN plans to continue advancing agricultural tyre innovation, targeting the evolving requirements of modern equipment and practical field challenges. The company aims to collaborate closely with partners throughout the agricultural machinery supply chain to enhance the quality and efficiency of modern farming and support a stronger agricultural sector and greater food security in China.

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Apollo Tyres Ltd has unveiled the Vredestein Traxion 95, a row-crop tractor tyre designed specifically to carry the advantages of Traxion technology into that segment. According to the company, the product offers strong grip, effective self-cleaning and extended service life, allowing farmers and contractors to get more from their equipment and working hours across the season.

Like other products in the Traxion range, the tyre uses angled lugs set apart at varying intervals, a layout intended to transfer power efficiently and hold traction in difficult ground. The uneven spacing also helps the tread shed soil as it rolls, supporting steady output between crop rows, while the tread pattern and robust rubber compound are claimed to improve operator comfort and lengthen tyre life. Spraying, fertilising and similar crop-care duties are among the tasks the tyre is built to handle reliably.

Vredestein has earned a solid agricultural reputation for grip, longevity and comfort since launching its first Traxion tyre in 1997. The Traxion 95 is scheduled to reach the market in Autumn 2026 in six popular sizes: 230/95 R32 TL 128D, 270/95 R32 TL 136D, 230/95 R36 TL 130D, 300/95 R46 TL 148D, 230/95 R48 TL 136D and 270/95 R48 TL 144D.

Yves Pouliquen, Vice President, Commercial EMEA, Apollo Tyres Ltd, said, “The launch of the Traxion 95 marks another important step in the evolution of the Traxion family. Users can now benefit from proven Traxion technology in a dedicated row-crop tyre that increases productivity between every row.”

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