Six currencies, with an estimated population of 184 million - the East African community exists around the Great Lakes Region. “The Cradle of Mankind” is what it is called. This region lies in the heart of Africa and is home to both flora and fauna as it may have existed in the primordial times, undisturbed – SMART.

Mobility has changed considerably in this region by the way the tyres here have found their way into this market. In 1998, Truck Tubeless Tyre Conversions began in Kenya and quickly spread out to the neighboring regions. Presently 95% of the tyres found in fleets are tubeless and there is 100% conversion rate on Passenger and 4x4 range of vehicles. It was the SMART thing to do. The millennium saw an influx of Fleet Management softwares, Tyre Management Contracts, with the help of Budini Tyre Management Software. Unprecedented tyre training, growing investments in tyre machinery, tools and accessories investments. Technology and processes peaked and the bubble burst.

On the tyre spectrum 12.00R20, which was the predominant tyre size, was replaced by the low profile 315/80R22.5 (not the 13R22.5) which continues to hog 60% of the truck tyre market. The 8.25R16 was replaced by the 265/70R19.5 and 295/80R22.5 (together with 12R22.5) replaced 11.00R20. On the tyre spectrum and front we were ahead of developed, space (nuclear) age countries like India and the Gulf where tubeless conversions were less and the predominant sizes remained to be 10.00R20 and 12.00R24 respectively.

Tubeless rims became the order of the day and even when Trilex Split rims (80 years technology) are still in use in the Gulf. For a market that churns out approximately 600,000 trucks tyre casings per year, tyre retreading is the environmentally SMART thing to do. The cold procured tread process replaced the hot casing damaging process.  East Africa has not been left  SMARTing in this field either.

What went wrong:

1.  Intelligent Organisations. Any intelligent system must be data-driven

The primary objective of any successful organisation is to analyse large pools of data accumulated over long periods of time in their areas of operations (This includes transporters, tyre importers and distributors and tyre manufacturers). Increasingly organisational decisions are NOT taken by managers’ intuition and common sense but algorithms and data derived electronically from recording of our interactions and experiences with customers. Selling tyres has ceased to be a contact sport it has degenerated in some quarters into a Nintendo like encounter.

Intelligent organisations normally SCALE (Sense, Comprehend, Act, Learn and Explain) their environment with managers/ owners / directors ceding authority over certain decisions while acquiring new capabilities and roles for themselves. As conjoined twins, SMART (Specific, Measurable, Achievable, Realistic, Timely) and SCALE goals must be matched.

Let me give illustration with a story. In Africa we love to do so. Reader’s discretion is advised!

A (SMART) priest arrived late at the foot of Mt. Kilimanjaro, Africa’s tallest mountain, for a climbing expedition the following day. Exhausted, he searched for a room in the nearest inn. Only one room was available which he was requested by the motel owner to share with a beautiful lady wearing a stunning fishy (SCALEy) dress who had arrived late for the same expedition. To make matters worse, there was only one mattress. The exhausted lady prepared and slept on one side of the mattress, while the honorable  priest laid the sheet and slept on the cold floor two meters away. The following morning at the breakfast table the priest formally introduced himself to the beautiful lady as asked her where she was from. She on the other hand enquired of the priest as to his mission at the Kilimanjaro. “ I have come to climb and conquer this greatest mountain in Mother Africa,” he said proudly trying to impress her. She paused and after a sigh said to  the priest in a low voice, “Tell me exactly how you intend to climb this mountain when you cannot SCALE up a six-inch mattress?!”  Moral of the story: No matter how good your SMART goals are, you must act on SCALE-ing the heights.

2. Smart Technologies portend a smart working force

Tony Nicolini – Founder of the Budini Tyre Software and Systems, puts it beautifully when he says “Technology is only as smart as the users want it to be.”  The exponential growth of data capturing capability has not been matched by its harnessing and channeling into useful avenues largely because investments are low in the field of tyre education and  tyre infrastructure. Having experience Tyre related trainings in different parts of the world, our region receives but a trickle of the much-needed skill laced training that would sharpen their senses in order to tyre SCALE better.

The three aspects related to Smart Tyre Technology are:

Smart transporters

Zul is a transporter who runs a successful bus company. Operating from the heart of Nairobi, to most parts of Kenya. He keeps meticulous records on all his tyre records. These records were the basis for decision making for a transport company that has had the least number of fatalities in the country. Zul represents about 5% of transporters in this region who have scrupulous, readily available  data that is open to scrutiny not only by his own company but can be used by suppliers.

In 2012 I had a chance to visit Tyre Heaven, a company in Sao Paulo. They invited Nicolini (Budini) and me to visit their premises. With over 700 trucks and trailers, there were there only three persons working in the tyre department. Cradle-to-Grave tyre data is maintained for all tyres. Once or twice a year, like a pilgrimage, representatives major tyre suppliers congregate in the transport premises to tender openly for 8,000 tyres.

Smart processes

Special Sales approaches to the market determine the success or failure or a sales person. Many transporters, tyre importers or dealers approach to own products with little comprehension on the conditions of use. Mismatch between tyres and vehicles, tyre and routes, have only added to the chagrin on the end-user. Professional ethics prohibit me from dwelling too much into these sales processes to end-users and dealers, but to say the least, these methodical approaches have no substitute. As a result of tyres being treated as a commodity, where price is the only point of discussion, SMART tyres with lipstick and high-heels have found their way into a hostile market that has unpaved roads, untrained staff and uncaring drivers in some instances.

The readers of this article may have had access to better tyre optimisation processes than the ones I will mention below. Yet I can say without a doubt now will match the dedication and follow-up that is offered by the Budini Tyre Management Systems.

• The Tyre Optimisation Process is a non-patented process that was arrived at by a team of tyre experts on casing (yet not tyre optimisation) in order to achieve the lowest cost per Kilometer in a particular fleet. Pocket Suit, Survey Web and TMS are worth a glance.

Feature Benefits and Evidence (FABEs) is the way tyres were sold, sadly price has over-shadowed all three since both  the purchaser nor the seller are reluctant to discuss the matters relating to performance. Benchmarking of tyre mileages across fleets is more often than not misleading.

Smart sales people

Ajay, Yves, Mick and Tony belong to a fading rare breed of people who were tyre  fleet problem solvers. These gate-keepers and well-trained mentors in process described above played and continued to give solutions and on-site training in the harsh environments. What is common about this people in how  SMART or wise they are. It is the extremely long span of attention they dedicate in their line of duty. It is therefore worrying that today when the tyre is being treated as a commodity and not a Safety Engineering piece of equipment, Africa and Africans without secure gate keepers and anti-dumping laws will fall prey to fast talking sales persons with tik-tok attention spans. If I were to be the Chief Tyre General –  Certain Tyres would only be sold on prescriptions.

In  South Africa, it was uncommon for representatives of different companies to meet at a major transporter and conduct a joint scrap and claim analysis. Just like doctors conducting a post-mortem, sample casings from each brand would be analysed and reported before they would rest back for a Friday  Brae and Beer. SMART. I know this may be happening in other parts of the word any it is the reason we now have the Radial Tyre Damage Book.

RFID, push alerts, Translogic tools, TPMS (Tire Pressure Monitoring Systems) are all example of Smart technologies that many sales persons, managers, owners and directors are aware of but are not capable of implementing just yet. However, training might be that essential key that unlocks the thirst for the much-needed necessities.

I end this article with the SMARTest thing I have heard this year and maybe for a long time. It comes from a great mind in Tyre Management “It does not matter how you record (label) tyres in whatever system you have….what matters is what you do with that tyre after that. A basic tyre system understood by all is the best way to involve others and come out with shining success. It beats even the tyre RFID systems - Marcio Olievera (Budini Systems – SMARTyre SCALER).

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THE TIRE COLOGNE 2026 is advancing its position as the foremost global platform for the tyre and wheel industry through a significantly enhanced INNOVATION LAB. This evolution places a deliberate emphasis on the circular economy, reflecting the sector’s shift towards sustainable practices. A key addition is the dedicated ‘Material & Production’ segment, which allows visitors to engage directly with advancements in sustainable raw materials, intelligent manufacturing and closed-loop systems that define modern tire production.

This integrated approach addresses the industry's pressing challenges, including stringent sustainability regulations and the integration of digital technologies. The INNOVATION LAB serves as a dynamic hub for dialogue and demonstration, where companies and research institutions showcase practical innovations across the entire value chain. Attendees can explore everything from artificial intelligence and automation in manufacturing to zero-waste initiatives and advanced recycling methods, making the future of tire production tangible.

Central to this experience is a redesigned Circular Economy Area that visually maps the complete lifecycle of a tyre for the first time. It traces the journey from raw material extraction and resource-efficient production to use, reuse and final recycling. This physical representation is further enriched by a curated stage programme. Hosted by the European Rubber Journal, the Future Tire Forum will facilitate critical discussions on material science, production technologies, quality management and extended producer responsibility.

Collectively, these strategic expansions underpin the long-term vision of THE TIRE COLOGNE. By continuously adapting its offerings, the trade fair consolidates its essential role as the central nexus for innovation and business, guiding the international tire industry towards a more sustainable and technologically advanced future.

Ingo Riedeberger, Director, THE TIRE COLOGNE, said, "The combination of INNOVATION LAB and the expanded Circular Economy Area shows how sustainable processes interlock with one another in the tyre industry. With the new Material & Production segment, we depict the circular economy of the industry holistically for the first time."

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Apollo Tyres Ltd is broadening its cycling portfolio with a new all-season, high-performance option: the Vredestein Superpasso Pro 4S. Engineered for competitive cyclists, this tyre is designed to provide reliable speed and handling throughout the year, regardless of weather or road conditions. It will be available across Europe from 1 March 2026 in four different width sizes to accommodate various road bikes.

Developed at the company's European Global R&D Centre, the tyre builds upon the existing Superpasso Pro platform. It aims to merge the low rolling resistance and responsiveness of a summer performance tyre with the enhanced grip, durability and puncture resistance necessary for consistent year-round use. A key innovation is the proprietary ‘TriComp’ technology, which utilises multiple rubber compounds. A harder, reinforced centre section promotes efficiency and longevity, while softer shoulder compounds deliver superior traction and stability when cornering, even on wet or uneven surfaces.

Further contributing to its all-season capability is an optimised tread pattern. This design efficiently channels water away and maximizses the tyre's contact patch with the road, ensuring predictable handling. Underneath this tread, a 120 TPI casing and a reinforced breaker layer work in tandem to bolster puncture protection and overall resilience. Additionally, the model incorporates ‘Active Control Technology’, featuring a unique bridged centre structure. This construction method reduces overall weight and enhances the direct feedback transmitted to the rider, resulting in a more agile and connected riding experience.

Nic Knippers, Divisional Head – Vredestein Two Wheel Tyres, Apollo Tyres Ltd, said, “Following the success of the new-generation Superpasso Pro, we saw a clear opportunity to create an all-season variant that would allow competitive and enthusiast riders stay on the bike longer, regardless of the weather. The Superpasso Pro 4S achieves exactly that, faithfully transmitting rider power and steering inputs to all surfaces, year-round.”

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Polymer Alumni Welfare Association (PAWA), in association with Indian Rubber Institute (IRI) and Dr D Banerjee Centre of Excellence (DBCOE), Mysuru and with the support of Department of Polymer Technology at Karnataka (Govt) Polytechnic, Mangaluru, is jointly conducting the third edition of DPT-Con 2026, a national-level conference scheduled to be held on 23rd & 24th January 2026 at KPT College campus, Mangaluru.

Carrying the theme “Sustainable Polymer for a Smarter Future,” DPT-Con 2026 aims to bring together industry professionals, alumni, academicians, and students on a common platform to advance learning and collaboration for infrastructure development in polymer science and technology.

“Karnataka (Govt.) Polytechnic, a 78-year-old institution approved by AICTE, as India’s first Autonomous status Polytechnic, has been home to the Department of Polymer Technology since 1975. Over the past five decades, the department has produced more than 1,000 polymer technologists who today serve across the Tyre, Rubber, Plastics, TPE and composite industries in India and abroad. Many of these alumni now hold senior technical and leadership roles, forming a strong industry–academia bridge,” says S Vasudev Rao, convener, DPT-Con 2026. 

PAWA, established in 2017 by senior alumni of the department, has played a pivotal role in strengthening this ecosystem. The association focuses on enhancing student competencies through industry engagement, infrastructure upgrades and knowledge-sharing initiatives. Earlier editions of DPT Con, held in 2018 and 2023, directly contributed to the upgradation of the rubber processing laboratory and the establishment of a modern plastic processing laboratory at the institute.

Building on this legacy, DPT-Con 2026 has set ambitious objectives. The conference seeks to fundraising to establish a cutting-edge incubation centre for composites, to provide scholarships to meritorious & deserving students, and support the maintenance and modernisation of existing rubber, plastic, TPE and composite laboratories. Enhanced student exposure through advanced equipment and real-time industrial interaction is a key focus area, alongside fostering long-term collaboration between industry, alumni and academia. The two-day programme will feature technical paper presentations, expert lectures, networking sessions and cultural programmes. A structured sponsorship framework—ranging from main and platinum sponsors to gold, kit and lunch sponsors—has been designed to encourage active industry participation, with opportunities for technical presentations and brand visibility during the event.

Organisers have set a fund-raising target of INR 2 million to support the planned initiatives and have invited industry leaders, alumni and well-wishers to contribute through sponsorships, kind support or direct participation. According to the organising committee, contributions to DPT-Con 2026 will have a direct and lasting impact on student skill development and the creation of infrastructure aligned with contemporary industry standards.

"With sustainability, innovation and collaboration at its core, DPT-Con 2026 is positioned not merely as a conference, but as a collective effort to shape the next generation of polymer technologists and strengthen India’s polymer ecosystem for the future," adds S Vasudev Rao. 

In addition to Polymer Alumni dedicated team Indian Rubber Institute- DBCOE team joined hands to fulfill this noble cause.

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Pirelli’s 2025 was defined by exceptional innovation and acclaim across its product lines and pioneering technologies, earning numerous independent awards and test victories. The company’s flagship families – P Zero, Cinturato and Scorpion – collectively secured 27 podium finishes in 34 comparative evaluations, with 15 of those positions being first place. New global market launches were particularly successful; both the fifth-generation P Zero and the new Cinturato summer tyre each claimed two major victories. The P Zero was celebrated as the top ultra-high performance summer tyre by industry experts, while the Cinturato demonstrated an outstanding blend of safety and efficiency. Winter performance was also highlighted by the P Zero Winter 2, which won its category in rigorous testing by a leading Swedish automotive magazine.

Specialised technologies integrated into these tyres further enhanced their appeal, offering motorists tangible benefits such as increased puncture resistance and reduced cabin noise. Meanwhile, the all-season segment saw remarkable dominance from Pirelli, especially in the European market. The Cinturato All Season SF3 proved extraordinarily versatile, earning 11 test victories and widespread praise for its balanced safety profile across diverse conditions. Its SUV-oriented counterpart, the Scorpion All Season SF3, quickly replicated this success following its launch. This collective achievement led Pirelli to be crowned the All Season Champion and Top Manufacturer of All Season Tyres by prestigious German institutions.

Complementing these product triumphs, Pirelli’s Cyber Tyre technology received significant international recognition, underscoring its role in advancing connected mobility. This integrated system uses in-tyre sensors and proprietary algorithms to communicate vital data with vehicle electronics in real time, enhancing safety and performance. Over the year, it was honoured four times across different continents, including a top innovation award in the United States, a safety prize in France, a pan-European safety accolade and a Company of the Year title from a noted market analysis firm. These awards collectively affirm how Pirelli’s digital advancements are fundamentally transforming traditional automotive components, positioning the company at the forefront of the industry’s connected future.

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