Six currencies, with an estimated population of 184 million - the East African community exists around the Great Lakes Region. “The Cradle of Mankind” is what it is called. This region lies in the heart of Africa and is home to both flora and fauna as it may have existed in the primordial times, undisturbed – SMART.

Mobility has changed considerably in this region by the way the tyres here have found their way into this market. In 1998, Truck Tubeless Tyre Conversions began in Kenya and quickly spread out to the neighboring regions. Presently 95% of the tyres found in fleets are tubeless and there is 100% conversion rate on Passenger and 4x4 range of vehicles. It was the SMART thing to do. The millennium saw an influx of Fleet Management softwares, Tyre Management Contracts, with the help of Budini Tyre Management Software. Unprecedented tyre training, growing investments in tyre machinery, tools and accessories investments. Technology and processes peaked and the bubble burst.

On the tyre spectrum 12.00R20, which was the predominant tyre size, was replaced by the low profile 315/80R22.5 (not the 13R22.5) which continues to hog 60% of the truck tyre market. The 8.25R16 was replaced by the 265/70R19.5 and 295/80R22.5 (together with 12R22.5) replaced 11.00R20. On the tyre spectrum and front we were ahead of developed, space (nuclear) age countries like India and the Gulf where tubeless conversions were less and the predominant sizes remained to be 10.00R20 and 12.00R24 respectively.

Tubeless rims became the order of the day and even when Trilex Split rims (80 years technology) are still in use in the Gulf. For a market that churns out approximately 600,000 trucks tyre casings per year, tyre retreading is the environmentally SMART thing to do. The cold procured tread process replaced the hot casing damaging process.  East Africa has not been left  SMARTing in this field either.

What went wrong:

1.  Intelligent Organisations. Any intelligent system must be data-driven

The primary objective of any successful organisation is to analyse large pools of data accumulated over long periods of time in their areas of operations (This includes transporters, tyre importers and distributors and tyre manufacturers). Increasingly organisational decisions are NOT taken by managers’ intuition and common sense but algorithms and data derived electronically from recording of our interactions and experiences with customers. Selling tyres has ceased to be a contact sport it has degenerated in some quarters into a Nintendo like encounter.

Intelligent organisations normally SCALE (Sense, Comprehend, Act, Learn and Explain) their environment with managers/ owners / directors ceding authority over certain decisions while acquiring new capabilities and roles for themselves. As conjoined twins, SMART (Specific, Measurable, Achievable, Realistic, Timely) and SCALE goals must be matched.

Let me give illustration with a story. In Africa we love to do so. Reader’s discretion is advised!

A (SMART) priest arrived late at the foot of Mt. Kilimanjaro, Africa’s tallest mountain, for a climbing expedition the following day. Exhausted, he searched for a room in the nearest inn. Only one room was available which he was requested by the motel owner to share with a beautiful lady wearing a stunning fishy (SCALEy) dress who had arrived late for the same expedition. To make matters worse, there was only one mattress. The exhausted lady prepared and slept on one side of the mattress, while the honorable  priest laid the sheet and slept on the cold floor two meters away. The following morning at the breakfast table the priest formally introduced himself to the beautiful lady as asked her where she was from. She on the other hand enquired of the priest as to his mission at the Kilimanjaro. “ I have come to climb and conquer this greatest mountain in Mother Africa,” he said proudly trying to impress her. She paused and after a sigh said to  the priest in a low voice, “Tell me exactly how you intend to climb this mountain when you cannot SCALE up a six-inch mattress?!”  Moral of the story: No matter how good your SMART goals are, you must act on SCALE-ing the heights.

2. Smart Technologies portend a smart working force

Tony Nicolini – Founder of the Budini Tyre Software and Systems, puts it beautifully when he says “Technology is only as smart as the users want it to be.”  The exponential growth of data capturing capability has not been matched by its harnessing and channeling into useful avenues largely because investments are low in the field of tyre education and  tyre infrastructure. Having experience Tyre related trainings in different parts of the world, our region receives but a trickle of the much-needed skill laced training that would sharpen their senses in order to tyre SCALE better.

The three aspects related to Smart Tyre Technology are:

Smart transporters

Zul is a transporter who runs a successful bus company. Operating from the heart of Nairobi, to most parts of Kenya. He keeps meticulous records on all his tyre records. These records were the basis for decision making for a transport company that has had the least number of fatalities in the country. Zul represents about 5% of transporters in this region who have scrupulous, readily available  data that is open to scrutiny not only by his own company but can be used by suppliers.

In 2012 I had a chance to visit Tyre Heaven, a company in Sao Paulo. They invited Nicolini (Budini) and me to visit their premises. With over 700 trucks and trailers, there were there only three persons working in the tyre department. Cradle-to-Grave tyre data is maintained for all tyres. Once or twice a year, like a pilgrimage, representatives major tyre suppliers congregate in the transport premises to tender openly for 8,000 tyres.

Smart processes

Special Sales approaches to the market determine the success or failure or a sales person. Many transporters, tyre importers or dealers approach to own products with little comprehension on the conditions of use. Mismatch between tyres and vehicles, tyre and routes, have only added to the chagrin on the end-user. Professional ethics prohibit me from dwelling too much into these sales processes to end-users and dealers, but to say the least, these methodical approaches have no substitute. As a result of tyres being treated as a commodity, where price is the only point of discussion, SMART tyres with lipstick and high-heels have found their way into a hostile market that has unpaved roads, untrained staff and uncaring drivers in some instances.

The readers of this article may have had access to better tyre optimisation processes than the ones I will mention below. Yet I can say without a doubt now will match the dedication and follow-up that is offered by the Budini Tyre Management Systems.

• The Tyre Optimisation Process is a non-patented process that was arrived at by a team of tyre experts on casing (yet not tyre optimisation) in order to achieve the lowest cost per Kilometer in a particular fleet. Pocket Suit, Survey Web and TMS are worth a glance.

Feature Benefits and Evidence (FABEs) is the way tyres were sold, sadly price has over-shadowed all three since both  the purchaser nor the seller are reluctant to discuss the matters relating to performance. Benchmarking of tyre mileages across fleets is more often than not misleading.

Smart sales people

Ajay, Yves, Mick and Tony belong to a fading rare breed of people who were tyre  fleet problem solvers. These gate-keepers and well-trained mentors in process described above played and continued to give solutions and on-site training in the harsh environments. What is common about this people in how  SMART or wise they are. It is the extremely long span of attention they dedicate in their line of duty. It is therefore worrying that today when the tyre is being treated as a commodity and not a Safety Engineering piece of equipment, Africa and Africans without secure gate keepers and anti-dumping laws will fall prey to fast talking sales persons with tik-tok attention spans. If I were to be the Chief Tyre General –  Certain Tyres would only be sold on prescriptions.

In  South Africa, it was uncommon for representatives of different companies to meet at a major transporter and conduct a joint scrap and claim analysis. Just like doctors conducting a post-mortem, sample casings from each brand would be analysed and reported before they would rest back for a Friday  Brae and Beer. SMART. I know this may be happening in other parts of the word any it is the reason we now have the Radial Tyre Damage Book.

RFID, push alerts, Translogic tools, TPMS (Tire Pressure Monitoring Systems) are all example of Smart technologies that many sales persons, managers, owners and directors are aware of but are not capable of implementing just yet. However, training might be that essential key that unlocks the thirst for the much-needed necessities.

I end this article with the SMARTest thing I have heard this year and maybe for a long time. It comes from a great mind in Tyre Management “It does not matter how you record (label) tyres in whatever system you have….what matters is what you do with that tyre after that. A basic tyre system understood by all is the best way to involve others and come out with shining success. It beats even the tyre RFID systems - Marcio Olievera (Budini Systems – SMARTyre SCALER).

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Michelin has secured a significant expansion of its partnership with the DHL Group, taking over complete tyre management for 11,000 new all-electric delivery vehicles from the DHL’s Post & Paket Deutschland division. This brings the total number of DHL vehicles under Michelin’s care to 45,000 across more than 2,000 locations, covering a substantial portion of the German last-mile fleet operated by the world’s largest logistics company. The newly signed contract, valued in the mid-double-digit million range, extends for up to 12 years and deepens a collaboration that has lasted 14 years.

Under the arrangement, Michelin oversees the entire tyre lifecycle for the 45,000-vehicle Post & Parcel fleet in Germany, which consists mainly of vans and passenger cars alongside some trucks supplying parcel centres. Services encompass tyre assembly, seasonal switching between year-round and winter tyres, mobile breakdown assistance and comprehensive wear management. Michelin expects roughly 70,000 tyres to be changed annually, about 20,000 service operations and some 6,000 roadside assistance calls, each with a reliable two-hour response commitment.

To handle this volume, every vehicle is clearly identifiable, allowing Michelin to immediately determine the required tyre type when a breakdown or wear limit is reported and resolve the issue on site swiftly. The company deploys its MICHELIN Agilis CrossClimate all-season tyre and the MICHELIN Agilis Alpin for winter road conditions. A nationwide network delivers the service promise, with Euromaster managing DHL locations alongside more than 220 additional partners, while Michelin staff across Germany monitor quality from urban parcel centres to rural delivery bases.

The outsourced tyre management keeps Deutsche Post and DHL’s German fleet reliably operational, letting the logistics group focus on its core business. Michelin impressed DHL with a competitive tender offer and an innovative overall concept, including a more transparent cost structure and simplified processes for tyre management and roadside assistance. This major order for networked fleet solutions strengthens Michelin’s standing as a high-performance partner for large delivery and parcel services, particularly in the growing electric delivery fleet segment.

Eva Tschan, Director Connected Solutions DACH and Nordics at Michelin, said, “DHL Group assigns us complete responsibility for tyre management on the last mile in Germany and thus for the most critical part of the daily letter and parcel delivery. We completely take the work of our customer around the topic of tyres and ensure that the feed fleet stays on the road – reliably, predictable and efficient. Our aspiration is to make the complex topic of tyre management for the postal and parcel Germany division as simple and transparent as possible.”

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Tyrecycle has been honoured with the Closing the Loop Award at the 2026 WasteSorted WA Awards, recognising its groundbreaking InfinitySeries partnership with Fenner Conveyors. The accolade highlights a significant shift in how end-of-life mining conveyor belts are managed, moving away from traditional landfill or stockpiling methods that had long posed challenges for the industry.

Through collaboration with Fenner Conveyors, a genuine belt-to-belt circular solution has been established, recovering valuable materials from used conveyor belts and reintroducing them into the manufacture of new ones. So far, the initiative has diverted over 4,000 tonnes of end-of-life belts from landfill, with recovered materials incorporated into Fenner's InfinitySeries products, each containing a minimum of 10 percent recycled content sourced from locally recovered belts.

The award reflects the potential of coordinated efforts among recyclers, manufacturers and industry stakeholders to keep resources in circulation and transform complex industrial waste streams into new products. Tyrecycle extended appreciation to Fenner Conveyors, its customers and its team for bringing this circular economy innovation to fruition.

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Hankook Tyre UK has secured exclusive sponsorship of the Transport Association Traffic Managers’ & Engineers’ Conference 2026, an event that draws fleet and logistics professionals together to exchange knowledge and examine the issues influencing commercial transport’s future.

The Transport Association, established in 1955, represents a UK-wide network of roughly 65 independent, family-owned logistics firms. Its members operate some 5,700 vehicles from 175 locations, delivering transport, storage and distribution services domestically and across Europe, while the organisation promotes collaboration and best practice.

Scheduled for 25–27 September 2026 at Newcastle-upon-Tyne’s Crowne Plaza Hotel, the annual gathering will convene senior figures from the Association’s national network. As exclusive sponsor, Hankook will address tyre efficiency, safety, sustainability and total cost of ownership – topics of growing importance amid decarbonisation, cost pressures and electrification. The partnership reinforces Hankook’s dedication to collaborating with fleet operators and industry bodies on practical solutions for commercial mobility’s future.

Jon Cottrell, Network & Operations Manager, Hankook Tyre UK, said, “We’re delighted to support The Transport Association and its members at this year’s conference. The transport sector is evolving rapidly, and close collaboration across the industry will be essential. We look forward to sharing our experience, hearing different perspectives and contributing to the practical discussions taking place throughout the event.”

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Pirelli has introduced its new SCORPION Gravity range, a mountain bike tyre lineup created for gravity riding and covering trail, enduro, freeride and downhill disciplines. The Italian manufacturer has completely redesigned the platform while introducing a new naming system intended to simplify how riders identify the best tyre configuration. Compared with the previous line, the range substantially increases the number of available combinations, as each model can be paired with different casing and compound choices.

The selection process follows three stages. Riders first choose a tread pattern, with three distinct scorpion species each representing a different terrain and riding style. They then select a casing based on the level of support and protection required. Finally, they choose a compound from Medium, Soft or Supersoft to achieve the desired balance of grip, rolling efficiency and durability.

Three tread names form the foundation of the new architecture: Black Sting, Emperor and Red Claw. Each draws inspiration from a different scorpion species, with the name reflecting the creature's characteristics and natural habitat to create a direct link with the conditions and riding style the tyre is engineered for.

Black Sting takes its name from scorpions living in deserts and arid environments. Developed for riders prioritising speed, precision and responsiveness, the fast-rolling tread combines low rolling resistance with controlled braking, suiting hardpack and firm, compact terrain where stability under high loads and at speed is critical. Emperor is the range's most versatile option, building on the previous RACE M tread but fully re-engineered. Like the scorpion it represents, it performs across mixed terrain and changing conditions, balancing traction, control and rolling efficiency. Red Claw, inspired by tropical scorpions in wet, humid environments, targets maximum traction and control. Based on the earlier RACE T design, it is optimised for loose-over-hard, dusty and off-camber terrain.

Pirelli has also evolved its four casing constructions, all now fully eMTB-ready for conventional and electric mountain bikes, including Light and Full Power models. ProWALL is the lightest with sidewall protection, weighing 700 to 900 grammes, and favours responsiveness and climbing efficiency. HardWALL, at 900 to 1,100 grammes, adds structural support and reinforcement against pinch flats. DualWALL, weighing 1,100 to 1,300 grammes, uses a dual-ply build for enduro racing, bike parks and freeride. DH+ WALL, from 1,300 to over 1,500 grammes, is the most protective option, employing tougher base fabrics and extra reinforcement for elite downhill racing.

Three compounds complete the range. Medium, marked yellow, balances grip, comfort and durability. Soft, marked red, provides intuitive handling and consistent grip in dry and wet conditions without sacrificing durability. Supersoft, marked purple, is engineered for the most demanding conditions, offering maximum grip, vibration damping and impact absorption. The range was developed by Pirelli technicians with three-time Downhill World Champion Fabien Barel and world-class athletes including Brendan Fairclough, Jack Moir, Thomas Genon, Juan Diego Salido, Fabio Wibmer and Lachlan Blair.

Fabien Barel said, “Having worked closely with Pirelli, I’ve seen firsthand how deeply their expertise runs, from Formula 1 to the Motorcycle World Championship, from motocross to high-performance cars. That same racing DNA is now driving innovation in mountain biking – across compound technology, casing construction and tread design. What’s particularly interesting is seeing how the company is bringing into cycling that wealth of cross-discipline knowledge built up over years of success at the highest levels of motorsport. What stands out most when riding these new tyres is how consistent the grip feels across the entire tread, no matter the terrain, and how stable the casing stays even when conditions get rough – it’s the kind of confidence you notice within the first few turns.”

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