Six currencies, with an estimated population of 184 million - the East African community exists around the Great Lakes Region. “The Cradle of Mankind” is what it is called. This region lies in the heart of Africa and is home to both flora and fauna as it may have existed in the primordial times, undisturbed – SMART.

Mobility has changed considerably in this region by the way the tyres here have found their way into this market. In 1998, Truck Tubeless Tyre Conversions began in Kenya and quickly spread out to the neighboring regions. Presently 95% of the tyres found in fleets are tubeless and there is 100% conversion rate on Passenger and 4x4 range of vehicles. It was the SMART thing to do. The millennium saw an influx of Fleet Management softwares, Tyre Management Contracts, with the help of Budini Tyre Management Software. Unprecedented tyre training, growing investments in tyre machinery, tools and accessories investments. Technology and processes peaked and the bubble burst.

On the tyre spectrum 12.00R20, which was the predominant tyre size, was replaced by the low profile 315/80R22.5 (not the 13R22.5) which continues to hog 60% of the truck tyre market. The 8.25R16 was replaced by the 265/70R19.5 and 295/80R22.5 (together with 12R22.5) replaced 11.00R20. On the tyre spectrum and front we were ahead of developed, space (nuclear) age countries like India and the Gulf where tubeless conversions were less and the predominant sizes remained to be 10.00R20 and 12.00R24 respectively.

Tubeless rims became the order of the day and even when Trilex Split rims (80 years technology) are still in use in the Gulf. For a market that churns out approximately 600,000 trucks tyre casings per year, tyre retreading is the environmentally SMART thing to do. The cold procured tread process replaced the hot casing damaging process.  East Africa has not been left  SMARTing in this field either.

What went wrong:

1.  Intelligent Organisations. Any intelligent system must be data-driven

The primary objective of any successful organisation is to analyse large pools of data accumulated over long periods of time in their areas of operations (This includes transporters, tyre importers and distributors and tyre manufacturers). Increasingly organisational decisions are NOT taken by managers’ intuition and common sense but algorithms and data derived electronically from recording of our interactions and experiences with customers. Selling tyres has ceased to be a contact sport it has degenerated in some quarters into a Nintendo like encounter.

Intelligent organisations normally SCALE (Sense, Comprehend, Act, Learn and Explain) their environment with managers/ owners / directors ceding authority over certain decisions while acquiring new capabilities and roles for themselves. As conjoined twins, SMART (Specific, Measurable, Achievable, Realistic, Timely) and SCALE goals must be matched.

Let me give illustration with a story. In Africa we love to do so. Reader’s discretion is advised!

A (SMART) priest arrived late at the foot of Mt. Kilimanjaro, Africa’s tallest mountain, for a climbing expedition the following day. Exhausted, he searched for a room in the nearest inn. Only one room was available which he was requested by the motel owner to share with a beautiful lady wearing a stunning fishy (SCALEy) dress who had arrived late for the same expedition. To make matters worse, there was only one mattress. The exhausted lady prepared and slept on one side of the mattress, while the honorable  priest laid the sheet and slept on the cold floor two meters away. The following morning at the breakfast table the priest formally introduced himself to the beautiful lady as asked her where she was from. She on the other hand enquired of the priest as to his mission at the Kilimanjaro. “ I have come to climb and conquer this greatest mountain in Mother Africa,” he said proudly trying to impress her. She paused and after a sigh said to  the priest in a low voice, “Tell me exactly how you intend to climb this mountain when you cannot SCALE up a six-inch mattress?!”  Moral of the story: No matter how good your SMART goals are, you must act on SCALE-ing the heights.

2. Smart Technologies portend a smart working force

Tony Nicolini – Founder of the Budini Tyre Software and Systems, puts it beautifully when he says “Technology is only as smart as the users want it to be.”  The exponential growth of data capturing capability has not been matched by its harnessing and channeling into useful avenues largely because investments are low in the field of tyre education and  tyre infrastructure. Having experience Tyre related trainings in different parts of the world, our region receives but a trickle of the much-needed skill laced training that would sharpen their senses in order to tyre SCALE better.

The three aspects related to Smart Tyre Technology are:

Smart transporters

Zul is a transporter who runs a successful bus company. Operating from the heart of Nairobi, to most parts of Kenya. He keeps meticulous records on all his tyre records. These records were the basis for decision making for a transport company that has had the least number of fatalities in the country. Zul represents about 5% of transporters in this region who have scrupulous, readily available  data that is open to scrutiny not only by his own company but can be used by suppliers.

In 2012 I had a chance to visit Tyre Heaven, a company in Sao Paulo. They invited Nicolini (Budini) and me to visit their premises. With over 700 trucks and trailers, there were there only three persons working in the tyre department. Cradle-to-Grave tyre data is maintained for all tyres. Once or twice a year, like a pilgrimage, representatives major tyre suppliers congregate in the transport premises to tender openly for 8,000 tyres.

Smart processes

Special Sales approaches to the market determine the success or failure or a sales person. Many transporters, tyre importers or dealers approach to own products with little comprehension on the conditions of use. Mismatch between tyres and vehicles, tyre and routes, have only added to the chagrin on the end-user. Professional ethics prohibit me from dwelling too much into these sales processes to end-users and dealers, but to say the least, these methodical approaches have no substitute. As a result of tyres being treated as a commodity, where price is the only point of discussion, SMART tyres with lipstick and high-heels have found their way into a hostile market that has unpaved roads, untrained staff and uncaring drivers in some instances.

The readers of this article may have had access to better tyre optimisation processes than the ones I will mention below. Yet I can say without a doubt now will match the dedication and follow-up that is offered by the Budini Tyre Management Systems.

• The Tyre Optimisation Process is a non-patented process that was arrived at by a team of tyre experts on casing (yet not tyre optimisation) in order to achieve the lowest cost per Kilometer in a particular fleet. Pocket Suit, Survey Web and TMS are worth a glance.

Feature Benefits and Evidence (FABEs) is the way tyres were sold, sadly price has over-shadowed all three since both  the purchaser nor the seller are reluctant to discuss the matters relating to performance. Benchmarking of tyre mileages across fleets is more often than not misleading.

Smart sales people

Ajay, Yves, Mick and Tony belong to a fading rare breed of people who were tyre  fleet problem solvers. These gate-keepers and well-trained mentors in process described above played and continued to give solutions and on-site training in the harsh environments. What is common about this people in how  SMART or wise they are. It is the extremely long span of attention they dedicate in their line of duty. It is therefore worrying that today when the tyre is being treated as a commodity and not a Safety Engineering piece of equipment, Africa and Africans without secure gate keepers and anti-dumping laws will fall prey to fast talking sales persons with tik-tok attention spans. If I were to be the Chief Tyre General –  Certain Tyres would only be sold on prescriptions.

In  South Africa, it was uncommon for representatives of different companies to meet at a major transporter and conduct a joint scrap and claim analysis. Just like doctors conducting a post-mortem, sample casings from each brand would be analysed and reported before they would rest back for a Friday  Brae and Beer. SMART. I know this may be happening in other parts of the word any it is the reason we now have the Radial Tyre Damage Book.

RFID, push alerts, Translogic tools, TPMS (Tire Pressure Monitoring Systems) are all example of Smart technologies that many sales persons, managers, owners and directors are aware of but are not capable of implementing just yet. However, training might be that essential key that unlocks the thirst for the much-needed necessities.

I end this article with the SMARTest thing I have heard this year and maybe for a long time. It comes from a great mind in Tyre Management “It does not matter how you record (label) tyres in whatever system you have….what matters is what you do with that tyre after that. A basic tyre system understood by all is the best way to involve others and come out with shining success. It beats even the tyre RFID systems - Marcio Olievera (Budini Systems – SMARTyre SCALER).

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The seventh edition of Trelleborg Tires’ Tractor Driver of the Year competition took place at the Cremona Circuit in Italy on 28 February 2026, drawing 50 skilled participants from across the nation. Held at a venue renowned for its professional standards, the event has become a fixture in the agricultural calendar, offering a platform for drivers to demonstrate their expertise while experiencing advanced tyre technology in practical scenarios. After a demanding day of challenges, Francesco Coppe emerged victorious, distinguished by his exceptional precision and versatility across the various disciplines.

The competition featured a series of exercises designed to assess core abilities, including manoeuvring, loader operation, reverse driving and trailer handling, culminating in a field regularity test. Throughout these tasks, participants directly observed the benefits of Trelleborg’s ProgressiveTraction technology, which aims to boost traction, reduce soil impact and enhance overall efficiency. This year, Fendt joined as the technical partner, supplying the machinery for the event. The tractors used, such as the Fendl 300 Vario Gen5, 500 Vario Gen4 and 800 Vario Gen5 models introduced in 2025, exemplified how modern agricultural engineering supports operators in achieving high performance with comfort and ease, both on road and in the field.

Daniela Gambatesa, Marketing Manager Italy, Trelleborg Tires, said, “The ‘Tractor Driver of the Year’ once again confirms its position as a landmark event for the agricultural sector: a unique opportunity to celebrate expertise, innovation and professionalism. This 7th edition recorded a remarkable participation of tractor drivers, highlighting the growing importance of the initiative. A key highlight of the event was the new ‘5,000 Hours of Guaranteed Performance’ campaign dedicated to ProgressiveTraction® treads, originally launched in July 2025 and now featuring a customised look for Fendt tractors equipped with VarioDrive technology. This initiative allows us to prove in real working conditions the long-term durability and efficiency of our tyres, offering tangible support to agricultural professionals in their daily operations. The collaboration with Fendt as technical partner further reinforces our shared commitment to excellence, combining advanced technology with high-performing solutions for the industry.”

Silvia Uderzo, Advertising & Sales Promotion Specialist, Fendt Italia, said, “Fendt has believed in the ‘Tractor Driver of the Year’ project since its early editions, reflecting the trust and importance we attribute to this initiative. Taking part again this year represents a valuable opportunity to enhance the skills of tractor drivers and to demonstrate how the technology, performance and comfort of our machines play a decisive role in improving operational efficiency. The partnership with Trelleborg Tires confirms our shared commitment to delivering increasingly high-performing and sustainable solutions to agricultural professionals, combining innovation with close attention to their real operational needs.”

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Pirelli is all set for the Australian Grand Prix, where a new era of Formula 1 begins with more uncertainties than any season opener in recent history. The 2026 cars, fundamentally redesigned in both power unit and aerodynamics, have completed nine days of pre-season testing across Barcelona and Sakhir, but Albert Park will offer the first genuine opportunity to assess their true potential. For the Italian manufacturer, this weekend represents far more than routine tyre supply; it is about observing how an entirely new generation of machinery interacts with its products on a familiar yet demanding street circuit.

The tyres brought to Melbourne reflect the sport's broader evolution, featuring a reduced contact patch and smaller overall diameter while retaining the 18-inch rim architecture. The full range spans five slick compounds, from C1 to C5, alongside Intermediate and Full Wet options. For Albert Park, Pirelli has selected the three softest compounds, C3, C4 and C5, continuing a strategy employed over the previous two seasons. The 5.278-kilometre layout, winding around a lake, combines fast straights with low and medium speed corners that do not place extreme thermal demands on the rubber. Degradation here typically results from mechanical wear rather than heat buildup, largely due to the smooth asphalt surface comprising public roads. Last season, minor graining appeared on dry days but remained at very low levels.

Friday practice will offer the first indications of how teams approach unlocking their cars' potential. Pirelli anticipates close observation of how squads balance performance simulations with longer runs, particularly regarding thermal management across both axles. The significant energy delivered by new power units to the rear axle creates an asymmetry requiring careful correction, especially in qualifying. Teams are expected to experiment with tyre blanket temperatures and preparation lap strategies to achieve optimal operating windows.

Predicting race strategies involves multiple variables unique to this opening round. Individual car loads will determine whether the softest compound can feature meaningfully in race stints on a circuit considered relatively low in severity. Overtaking presents another consideration, as Albert Park remains challenging for passing despite recent modifications. The introduction of Overtake mode could prove significant here, potentially reshaping tactical approaches.

Weather adds further complexity, with the race falling in early autumn, one week earlier than last year, bringing potential temperature swings and rainfall. Intermittent showers dramatically influenced the 2025 race, won on Intermediate tyres, and similar conditions remain possible.

Melbourne celebrates the 40th anniversary of the Australian Grand Prix this year, marking its 29th occasion as host since replacing Adelaide in 1996. Michael Schumacher holds the record with four victories, followed by Jenson Button and Sebastian Vettel with three each, while 21 other drivers have won here, including reigning champion Lando Norris. McLaren leads constructors with 12 wins, one ahead of Ferrari.

This season also launches a collaboration between Pirelli Design and renowned designer Denis Dekovic, creating 15 special-edition podium caps for selected grands prix. Each cap draws inspiration from host country traditions through dedicated colours and materials. The collection begins in Australia, where podium finishers will wear caps inspired by the southern hemisphere sky and the stars of the Australian flag, available on the Pirelli e-commerce platform.

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Italian bicycle tyre manufacturer Vittoria has expanded its premium road tyre lineup with the introduction of the Corsa PRO Speed in a new 700x30c (30-622) format. This latest addition directly responds to requests from WorldTour professional teams and reflects the shifting priorities in contemporary high-performance road cycling, where riders continuously seek marginal gains in speed, aerodynamics, comfort and overall efficiency.

The new 30 mm model joins the established Corsa PRO family, Vittoria’s flagship range defined by its supple 320 TPI cotton casing. Within this series, each variant serves a specific racing purpose: the Corsa PRO Speed is engineered for outright velocity, the standard Corsa PRO offers versatility for general racing and the Corsa Control is built for challenging conditions. The new 30 mm iteration of the Speed model aims to bridge the gap between aerodynamics and ride quality.

Building on technology introduced with the 2025 Corsa Wide Rim series – a 29 mm tyre co-developed with Team Visma | Lease a Bike to minimise micro-turbulence on wider rims – this new 30 mm tyre is designed to deliver tangible benefits in grip and comfort without sacrificing speed. The increased air volume and larger contact patch provide superior traction, particularly in wet conditions, while also absorbing road vibration for a smoother ride. This setup aligns perfectly with modern road bike frames, which now commonly accommodate wider tyres.

The Corsa PRO Speed 30 mm is positioned as a pure performance tool for elite competition. It is intended for fast, smooth asphalt in events like time trials, triathlons and high-speed road races. By offering this size, Vittoria aims to enhance the racing experience for both professionals and serious amateurs, further cementing its reputation as a leader in road tyre innovation.

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Plannex Recycling has entered into a strategic partnership with French technology firm REGOM to establish a closed-loop tyre recycling system in India. The collaboration aims to replace manual sorting with AI-powered identification and X-ray technology to improve traceability and processing safety.

The initiative addresses operational challenges in the Indian recycling sector, including labour shortages and equipment damage caused by hidden contaminants such as batteries and TPMS sensors. By automating the identification process, the companies intend to create a verifiable data trail for Extended Producer Responsibility (EPR) compliance.

Plannex will deploy REGOM’s automated systems to classify light vehicle, truck and bus tyres. The technology uses AI vision to categorise tyres by type and condition, while an integrated X-ray unit scans for metal fragments and electronic components before materials enter the shredder. This process reduces the risk of plant shutdowns and fire hazards.

Key features of the system include:

• Contaminant Detection: X-ray scanning for batteries and sensors to protect downstream machinery.
• Data Traceability: Automated, time-stamped records of material flows to support EPR audits.
• Regulatory Readiness: Support for RFID infrastructure and Digital Product Passport (DPP) requirements aligned with EU standards.
• Downstream Optimisation: Classification of tyres for specific uses, including retreading, mechanical recycling and pyrolysis.

Yashraj Bhardwaj, Co-Founder and CSO, Plannex Recycling, said, “India’s tyre infrastructure undoubtedly has the potential to scale and improve, but we need the right tools and infrastructure to match the ambition. Our newly forged partnership with REGOM paves the way for us to move from reactive, manual operations to a data-driven, verifiable system, where the quality of every output stream can be demonstrated. We are pleased to collaborate with REGOM, which has incredible expertise in the tyre solutions segment, and look forward to a fruitful partnership.”

Arthur Wagner, Director, REGOM, stated, “We are excited to join hands with Plannex, which has contributed immensely to shaping India’s recycling and waste management sector. What we have built together is the data backbone for a circular tyre economy. When every tyre is identified, tracked, and routed based on its actual condition and composition, the entire recycling system becomes more efficient and transparent. We look forward to working with the Plannex team to achieve our shared vision and ensure a long-standing relationship.”

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