Six currencies, with an estimated population of 184 million - the East African community exists around the Great Lakes Region. “The Cradle of Mankind” is what it is called. This region lies in the heart of Africa and is home to both flora and fauna as it may have existed in the primordial times, undisturbed – SMART.

Mobility has changed considerably in this region by the way the tyres here have found their way into this market. In 1998, Truck Tubeless Tyre Conversions began in Kenya and quickly spread out to the neighboring regions. Presently 95% of the tyres found in fleets are tubeless and there is 100% conversion rate on Passenger and 4x4 range of vehicles. It was the SMART thing to do. The millennium saw an influx of Fleet Management softwares, Tyre Management Contracts, with the help of Budini Tyre Management Software. Unprecedented tyre training, growing investments in tyre machinery, tools and accessories investments. Technology and processes peaked and the bubble burst.

On the tyre spectrum 12.00R20, which was the predominant tyre size, was replaced by the low profile 315/80R22.5 (not the 13R22.5) which continues to hog 60% of the truck tyre market. The 8.25R16 was replaced by the 265/70R19.5 and 295/80R22.5 (together with 12R22.5) replaced 11.00R20. On the tyre spectrum and front we were ahead of developed, space (nuclear) age countries like India and the Gulf where tubeless conversions were less and the predominant sizes remained to be 10.00R20 and 12.00R24 respectively.

Tubeless rims became the order of the day and even when Trilex Split rims (80 years technology) are still in use in the Gulf. For a market that churns out approximately 600,000 trucks tyre casings per year, tyre retreading is the environmentally SMART thing to do. The cold procured tread process replaced the hot casing damaging process.  East Africa has not been left  SMARTing in this field either.

What went wrong:

1.  Intelligent Organisations. Any intelligent system must be data-driven

The primary objective of any successful organisation is to analyse large pools of data accumulated over long periods of time in their areas of operations (This includes transporters, tyre importers and distributors and tyre manufacturers). Increasingly organisational decisions are NOT taken by managers’ intuition and common sense but algorithms and data derived electronically from recording of our interactions and experiences with customers. Selling tyres has ceased to be a contact sport it has degenerated in some quarters into a Nintendo like encounter.

Intelligent organisations normally SCALE (Sense, Comprehend, Act, Learn and Explain) their environment with managers/ owners / directors ceding authority over certain decisions while acquiring new capabilities and roles for themselves. As conjoined twins, SMART (Specific, Measurable, Achievable, Realistic, Timely) and SCALE goals must be matched.

Let me give illustration with a story. In Africa we love to do so. Reader’s discretion is advised!

A (SMART) priest arrived late at the foot of Mt. Kilimanjaro, Africa’s tallest mountain, for a climbing expedition the following day. Exhausted, he searched for a room in the nearest inn. Only one room was available which he was requested by the motel owner to share with a beautiful lady wearing a stunning fishy (SCALEy) dress who had arrived late for the same expedition. To make matters worse, there was only one mattress. The exhausted lady prepared and slept on one side of the mattress, while the honorable  priest laid the sheet and slept on the cold floor two meters away. The following morning at the breakfast table the priest formally introduced himself to the beautiful lady as asked her where she was from. She on the other hand enquired of the priest as to his mission at the Kilimanjaro. “ I have come to climb and conquer this greatest mountain in Mother Africa,” he said proudly trying to impress her. She paused and after a sigh said to  the priest in a low voice, “Tell me exactly how you intend to climb this mountain when you cannot SCALE up a six-inch mattress?!”  Moral of the story: No matter how good your SMART goals are, you must act on SCALE-ing the heights.

2. Smart Technologies portend a smart working force

Tony Nicolini – Founder of the Budini Tyre Software and Systems, puts it beautifully when he says “Technology is only as smart as the users want it to be.”  The exponential growth of data capturing capability has not been matched by its harnessing and channeling into useful avenues largely because investments are low in the field of tyre education and  tyre infrastructure. Having experience Tyre related trainings in different parts of the world, our region receives but a trickle of the much-needed skill laced training that would sharpen their senses in order to tyre SCALE better.

The three aspects related to Smart Tyre Technology are:

Smart transporters

Zul is a transporter who runs a successful bus company. Operating from the heart of Nairobi, to most parts of Kenya. He keeps meticulous records on all his tyre records. These records were the basis for decision making for a transport company that has had the least number of fatalities in the country. Zul represents about 5% of transporters in this region who have scrupulous, readily available  data that is open to scrutiny not only by his own company but can be used by suppliers.

In 2012 I had a chance to visit Tyre Heaven, a company in Sao Paulo. They invited Nicolini (Budini) and me to visit their premises. With over 700 trucks and trailers, there were there only three persons working in the tyre department. Cradle-to-Grave tyre data is maintained for all tyres. Once or twice a year, like a pilgrimage, representatives major tyre suppliers congregate in the transport premises to tender openly for 8,000 tyres.

Smart processes

Special Sales approaches to the market determine the success or failure or a sales person. Many transporters, tyre importers or dealers approach to own products with little comprehension on the conditions of use. Mismatch between tyres and vehicles, tyre and routes, have only added to the chagrin on the end-user. Professional ethics prohibit me from dwelling too much into these sales processes to end-users and dealers, but to say the least, these methodical approaches have no substitute. As a result of tyres being treated as a commodity, where price is the only point of discussion, SMART tyres with lipstick and high-heels have found their way into a hostile market that has unpaved roads, untrained staff and uncaring drivers in some instances.

The readers of this article may have had access to better tyre optimisation processes than the ones I will mention below. Yet I can say without a doubt now will match the dedication and follow-up that is offered by the Budini Tyre Management Systems.

• The Tyre Optimisation Process is a non-patented process that was arrived at by a team of tyre experts on casing (yet not tyre optimisation) in order to achieve the lowest cost per Kilometer in a particular fleet. Pocket Suit, Survey Web and TMS are worth a glance.

Feature Benefits and Evidence (FABEs) is the way tyres were sold, sadly price has over-shadowed all three since both  the purchaser nor the seller are reluctant to discuss the matters relating to performance. Benchmarking of tyre mileages across fleets is more often than not misleading.

Smart sales people

Ajay, Yves, Mick and Tony belong to a fading rare breed of people who were tyre  fleet problem solvers. These gate-keepers and well-trained mentors in process described above played and continued to give solutions and on-site training in the harsh environments. What is common about this people in how  SMART or wise they are. It is the extremely long span of attention they dedicate in their line of duty. It is therefore worrying that today when the tyre is being treated as a commodity and not a Safety Engineering piece of equipment, Africa and Africans without secure gate keepers and anti-dumping laws will fall prey to fast talking sales persons with tik-tok attention spans. If I were to be the Chief Tyre General –  Certain Tyres would only be sold on prescriptions.

In  South Africa, it was uncommon for representatives of different companies to meet at a major transporter and conduct a joint scrap and claim analysis. Just like doctors conducting a post-mortem, sample casings from each brand would be analysed and reported before they would rest back for a Friday  Brae and Beer. SMART. I know this may be happening in other parts of the word any it is the reason we now have the Radial Tyre Damage Book.

RFID, push alerts, Translogic tools, TPMS (Tire Pressure Monitoring Systems) are all example of Smart technologies that many sales persons, managers, owners and directors are aware of but are not capable of implementing just yet. However, training might be that essential key that unlocks the thirst for the much-needed necessities.

I end this article with the SMARTest thing I have heard this year and maybe for a long time. It comes from a great mind in Tyre Management “It does not matter how you record (label) tyres in whatever system you have….what matters is what you do with that tyre after that. A basic tyre system understood by all is the best way to involve others and come out with shining success. It beats even the tyre RFID systems - Marcio Olievera (Budini Systems – SMARTyre SCALER).

The Yokohama Rubber Co., Ltd. has initiated the full-scale deployment of a proprietary generative artificial intelligence system, which became operational in August 2026. This advanced platform employs Retrieval-Augmented Generation (RAG) technology to sift through the company’s extensive internal repository of technical documentation. The primary objective is to furnish development engineers with rapid and precise access to critical information, thereby streamlining decision-making processes in areas such as material innovation and tyre design.

This system represents a significant expansion of Yokohama Rubber’s existing HAICoLab AI framework, first established in October 2020. While the company had previously introduced AI tools for predicting rubber properties, generating novel compounds and assisting mould design, a persistent challenge remained in efficiently navigating the vast collection of regulatory texts, manuals, reports and case studies that constitute essential domain knowledge. The new generative AI system was developed specifically to address this gap, enabling swift retrieval of pertinent data aligned with specific development goals.

In practice, engineers pose questions tailored to their project’s specific context and the AI searches for the most relevant information from internal records to formulate its answers. To further refine accuracy, an integrated AI agent interprets the user’s intent and autonomously cycles through planning, information retrieval and evaluation steps. Moreover, the system provides direct links to the original source documents, allowing staff to confirm the validity of the AI-generated responses and incorporate them into their analytical and strategic work. This functionality effectively integrates accumulated technical knowledge into the HAICoLab-driven development environment.

Concurrent with these technological advancements, Yokohama Rubber is actively cultivating digital transformation personnel proficient in utilising the HAICoLab platform. The company remains committed to enhancing the system’s capabilities and leveraging its internal data and intellectual assets to foster the creation of innovative products, processes and services moving forward.

Linglong Tire has expanded its European summer tyre portfolio for light commercial vehicles with two new offerings under its subsidiary brands, Leao Tire and Crosswind Tire. Following the spring introduction of the Linglong Dura Master Van, the company has now launched the Crosswind Dura Peak Van and the Leao Nova-Force Van 2. This marks Crosswind's first entry into the summer van tyre segment, while the Nova-Force Van 2 succeeds its well-regarded predecessor.

Engineered specifically for vans, motorhomes and light trucks, both tyres emphasise durability, fuel efficiency and enhanced driving performance. Their new construction integrates optimised tread patterns and wider footprints to reduce wear and extend mileage. An innovative silica-based compound lowers rolling resistance for significant cost savings, a critical factor for commercial operators. The reinforced carcass supports heavy loads, while advanced sipe technology, combined with the tread compound, shortens wet braking distances and improves handling on both wet and dry surfaces.

Manufactured exclusively at Linglong's advanced facility in Zrenjanin, Serbia, each tyre line is available in 29 sizes ranging from 12 to 17 inches, with orders now being accepted. Development took place at the European Development Center in Hannover, with validation testing conducted at the Idiada circuit in Spain and the group's Sino Asia proving ground in China. These strategic choices underscore Linglong's commitment to European-quality engineering and rigorous performance standards for its commercial vehicle offerings.

Looking ahead, Linglong plans to complete the van tyre ranges for both Crosswind and Leao Tire with the introduction of new winter and all-season tread patterns scheduled for late 2026. This upcoming expansion will further solidify the group's comprehensive year-round coverage in the light commercial vehicle segment across its brand portfolio.

Wencheng Liu, Head of Product Management, Linglong Tire, said, "With the new Crosswind and Leao van tyres, we are expanding our range in the field of light commercial vehicles and offering a high-performance solution for both businesses and private households. Both tyres combine high mileage with safety and efficiency – crucial factors for cost-conscious families and entrepreneurs who use their vehicles on a daily basis."

India’s tyre exports rose 16 percent year on year to INR 77 billion in the first quarter of FY2026–27, despite geopolitical uncertainty, supply-chain disruptions and elevated input and logistics costs, according to the Automotive Tyre Manufacturers’ Association (ATMA), citing data from the Ministry of Commerce.

The April–June performance builds on a record export value of INR 273.12 billion in FY2025–26, indicating sustained external demand for Indian-manufactured tyres.

Passenger car radial (PCR) tyres led the growth, with export value increasing 21 percent during the quarter.

Arun Mammen, Chairman of ATMA, said: “The significant growth in tyre exports during the first quarter represents a strong start to the new financial year. It reflects the growing acceptance of Indian-manufactured tyres across discerning global markets and the sustained investments made by the industry in technology, capacity, product development and quality.”

Europe was a key growth driver, with exports to the region rising 25 percent to INR 30.03 billion in the quarter, accounting for nearly 40 percent of total tyre exports. The US remained the single largest export destination, contributing 16 percent of overall export value. Indian tyres are exported to more than 170 countries.

India’s global presence is also supported by tyres supplied as original equipment on vehicles manufactured domestically and exported worldwide.

ATMA said improved market access through trade agreements and supportive export policies could help the industry sustain momentum and strengthen India’s position as a global tyre manufacturing and export hub.

The Indian Rubber Materials Research Institute (IRMRI) recently announced the appointment of Professor (Dr) Abhijit Bandyopadhyay as its new Director. In a tete-a-tete with Tyre Trends, he delves into his top priorities and IRMRI’s roadmap under his leadership.

What will be your top priorities as the new director of IRMRI?

I have a list of four priorities. The first is to transform IRMRI from a testing and certification centre into an innovation hub that integrates research, technology development, scale-up engineering, innovation and commercialisation for the tyre and non-tyre rubber industries. The second priority is developing technologies for EV tyres. While automakers are using lightweight polymer composites and foams to offset battery weight, advancing EV tyre technology will remain a key focus.

Thirdly, to undertake autonomous research that benefits industry beyond traditional rubber compounds, covering plastics, rubber-plastic blends, advanced polymer systems and other emerging materials. Finally, internationalise IRMRI by establishing MoUs with global industries and academic institutions.

Sustainability and circularity are becoming central themes across industries. How do they fit into your vision for IRMRI?

Sustainability should not be viewed as a separate objective; it must be embedded in every project we undertake. Every technology we develop should inherently follow sustainable principles. The introduction of Extended Producer Responsibility (EPR) has fundamentally changed the tyre industry’s responsibilities by making manufacturers accountable for the waste generated by their products.

This naturally increases the importance of reclaimed rubber, rubber crumb, recycling technologies and broader circular economy practices. Today, applications for reclaimed materials remain limited and expanding their use will become an important research area.

How will you strengthen collaboration between IRMRI, academia and industry?

IRMRI has always supported industry through its testing services but its contribution to research and development can become much stronger. At present, academia and industry operate with very different priorities. IRMRI is uniquely positioned to bridge this gap because it already has advanced facilities in Chennai, Thane and the Eastern Centre, with new centres coming up in Tripura and Delhi.

Building on existing collaborations at the Thane Centre, IRMRI should expand partnerships with universities, IITs and industry beyond rubber technology into areas such as mechanical engineering, machine design, sustainable rubber processing, simulation, modelling, artificial intelligence and other multidisciplinary fields to strengthen both its research capabilities and national stature.

What are the biggest challenges facing India’s rubber and tyre industry today?

The industry’s biggest challenge is sustainability, particularly recycling, devulcanisation and compliance with EPR. While significant progress has been made in developing rubber and polymer products across numerous industries, recycling remains a major technological hurdle.

The same challenge extends beyond rubber to composite materials. Although material development has advanced considerably, achieving efficient, commercially viable recyclability remains one of the industry’s greatest unresolved problems.

What do you expect to be the biggest challenges in your new role at IRMRI?

I have worked closely with industry for the past 16 years and almost all of my current research projects are industry-sponsored. I understand industrial expectations, priorities and ways of working, so adapting to the industry itself will not be difficult.

The real challenge will be transforming IRMRI from a testing institute into a research and innovation institute. Achieving this will require a clear roadmap, well-designed policies and systematic implementation with some trial and error along the way.

How do you see AI and digital technologies accelerating rubber materials research?

AI, simulation, modelling and digital engineering will become integral parts of IRMRI’s future development strategy rather than standalone initiatives. Artificial intelligence is fundamentally a form of data science. It involves developing computational models and predictive systems that help researchers analyse data more intelligently and efficiently.

Computation, simulation and modelling are becoming increasingly important. The tyre industry already relies heavily on these tools because modern tyre development would be almost impossible without them. However, the non-tyre rubber industry has not yet adopted them to the same extent. Simulation and modelling also contribute engineering efficiency, reducing development costs, optimise manpower deployment and enable better product design before physical prototypes are built.

How can IRMRI strengthen its testing capabilities to meet future industry requirements?

IRMRI already has strong testing facilities for existing technologies, but the rapid growth of electric vehicles makes specialised EV tyre testing an important priority.

We also need to evaluate whether current testing protocols adequately assess EV-specific requirements such as acoustic performance, vibration characteristics and other parameters beyond rolling resistance. Where gaps exist, IRMRI will develop new testing methodologies and standards tailored to EV tyres.

What emerging technologies and materials should IRMRI focus on in the coming years?

Sustainability and next-generation materials must be major priorities. As bio-composites and natural-material-based rubber products gain importance, standardised testing methods for many rubber-polymer bio-composites are still lacking. Developing reliable performance evaluation standards for these materials while strengthening capabilities in recycling, devulcanisation and circular economy technologies will help Indian manufacturers meet global quality standards.

Material innovations, particularly in solution-grade Styrene-Butadiene Rubber (SBR), will also require advanced testing, reinforcing IRMRI’s vision of becoming an innovation-driven institute.

How can IRMRI help Indian manufacturers meet global quality standards?

Helping Indian manufacturers meet increasingly demanding global quality and performance standards begins with addressing the industry’s biggest technological challenges, which is recycling, devulcanisation and circular economy requirements. If IRMRI can develop technologies in these areas, it will benefit both the rubber and non-rubber industries.

As an NABL-accredited institution, IRMRI also has a unique advantage over most universities, whose testing and certifications, while technically credible, are generally not accepted for commercial compliance. Now that IRMRI has been recognised as an institute, it will strengthen its independent certification capabilities and establish itself as a nationally and internationally respected authority for testing and certification.

Does India need stronger collaborative testing programmes?

Yes. India needs a more structured ecosystem that brings together research institutes, OEMs, raw material suppliers, manufacturers, universities and IITs throughout testing and product development. IRMRI should become the platform that connects academia’s knowledge-driven research with industry’s application- and product-oriented approach, accelerating innovation.

Internationally, this model has proven successful through industry-sponsored academic programmes that create a continuous pipeline of research, skilled talent and commercial innovation. India has some examples of such collaborations, but they remain scattered and should be expanded significantly.

How do you plan to change the industry’s perception of IRMRI?

One of my biggest objectives is to fundamentally change how both the tyre and non-tyre industries perceive IRMRI. Today, the institute is primarily viewed as a testing laboratory. Testing will always remain an essential function, but I want IRMRI to be recognised as much more than that.

My vision is for IRMRI to become an innovation hub where research, technology development, product innovation, industrial problem-solving, scale-up engineering, commercialisation, multidisciplinary collaboration and advanced materials research all come together. Changing that perception will take time, but we will build that bridge eventually.

What opportunities do you see for retreading technology?

Retreading has enormous potential but also significant technical challenges because it involves bonding a new tread to an already vulcanised tyre. While unvulcanised rubber is naturally tacky, vulcanisation removes this property, making two vulcanised surfaces difficult to bond.

Strong adhesion requires roughening both surfaces for mechanical anchorage followed by specialised adhesives and carefully controlled processing. Since India’s retreading industry remains fragmented, advancing retreading technology will be a key focus, particularly for its sustainability and resource conservation benefits.

Looking ahead, what will define the success of IRMRI?

Success, in my view, will not be measured by the number of tests conducted or certifications issued but by whether IRMRI becomes an innovation-driven institute. That means undertaking autonomous research, developing industry-focused technologies, strengthening academia-industry collaboration and more.

Indian manufacturers compete globally. Ultimately, I want IRMRI to be recognised not just as a testing centre but as one of India’s leading innovation hubs for rubber, polymers, advanced materials and sustainable industrial technologies.