Six currencies, with an estimated population of 184 million - the East African community exists around the Great Lakes Region. “The Cradle of Mankind” is what it is called. This region lies in the heart of Africa and is home to both flora and fauna as it may have existed in the primordial times, undisturbed – SMART.

Mobility has changed considerably in this region by the way the tyres here have found their way into this market. In 1998, Truck Tubeless Tyre Conversions began in Kenya and quickly spread out to the neighboring regions. Presently 95% of the tyres found in fleets are tubeless and there is 100% conversion rate on Passenger and 4x4 range of vehicles. It was the SMART thing to do. The millennium saw an influx of Fleet Management softwares, Tyre Management Contracts, with the help of Budini Tyre Management Software. Unprecedented tyre training, growing investments in tyre machinery, tools and accessories investments. Technology and processes peaked and the bubble burst.

On the tyre spectrum 12.00R20, which was the predominant tyre size, was replaced by the low profile 315/80R22.5 (not the 13R22.5) which continues to hog 60% of the truck tyre market. The 8.25R16 was replaced by the 265/70R19.5 and 295/80R22.5 (together with 12R22.5) replaced 11.00R20. On the tyre spectrum and front we were ahead of developed, space (nuclear) age countries like India and the Gulf where tubeless conversions were less and the predominant sizes remained to be 10.00R20 and 12.00R24 respectively.

Tubeless rims became the order of the day and even when Trilex Split rims (80 years technology) are still in use in the Gulf. For a market that churns out approximately 600,000 trucks tyre casings per year, tyre retreading is the environmentally SMART thing to do. The cold procured tread process replaced the hot casing damaging process.  East Africa has not been left  SMARTing in this field either.

What went wrong:

1.  Intelligent Organisations. Any intelligent system must be data-driven

The primary objective of any successful organisation is to analyse large pools of data accumulated over long periods of time in their areas of operations (This includes transporters, tyre importers and distributors and tyre manufacturers). Increasingly organisational decisions are NOT taken by managers’ intuition and common sense but algorithms and data derived electronically from recording of our interactions and experiences with customers. Selling tyres has ceased to be a contact sport it has degenerated in some quarters into a Nintendo like encounter.

Intelligent organisations normally SCALE (Sense, Comprehend, Act, Learn and Explain) their environment with managers/ owners / directors ceding authority over certain decisions while acquiring new capabilities and roles for themselves. As conjoined twins, SMART (Specific, Measurable, Achievable, Realistic, Timely) and SCALE goals must be matched.

Let me give illustration with a story. In Africa we love to do so. Reader’s discretion is advised!

A (SMART) priest arrived late at the foot of Mt. Kilimanjaro, Africa’s tallest mountain, for a climbing expedition the following day. Exhausted, he searched for a room in the nearest inn. Only one room was available which he was requested by the motel owner to share with a beautiful lady wearing a stunning fishy (SCALEy) dress who had arrived late for the same expedition. To make matters worse, there was only one mattress. The exhausted lady prepared and slept on one side of the mattress, while the honorable  priest laid the sheet and slept on the cold floor two meters away. The following morning at the breakfast table the priest formally introduced himself to the beautiful lady as asked her where she was from. She on the other hand enquired of the priest as to his mission at the Kilimanjaro. “ I have come to climb and conquer this greatest mountain in Mother Africa,” he said proudly trying to impress her. She paused and after a sigh said to  the priest in a low voice, “Tell me exactly how you intend to climb this mountain when you cannot SCALE up a six-inch mattress?!”  Moral of the story: No matter how good your SMART goals are, you must act on SCALE-ing the heights.

2. Smart Technologies portend a smart working force

Tony Nicolini – Founder of the Budini Tyre Software and Systems, puts it beautifully when he says “Technology is only as smart as the users want it to be.”  The exponential growth of data capturing capability has not been matched by its harnessing and channeling into useful avenues largely because investments are low in the field of tyre education and  tyre infrastructure. Having experience Tyre related trainings in different parts of the world, our region receives but a trickle of the much-needed skill laced training that would sharpen their senses in order to tyre SCALE better.

The three aspects related to Smart Tyre Technology are:

Smart transporters

Zul is a transporter who runs a successful bus company. Operating from the heart of Nairobi, to most parts of Kenya. He keeps meticulous records on all his tyre records. These records were the basis for decision making for a transport company that has had the least number of fatalities in the country. Zul represents about 5% of transporters in this region who have scrupulous, readily available  data that is open to scrutiny not only by his own company but can be used by suppliers.

In 2012 I had a chance to visit Tyre Heaven, a company in Sao Paulo. They invited Nicolini (Budini) and me to visit their premises. With over 700 trucks and trailers, there were there only three persons working in the tyre department. Cradle-to-Grave tyre data is maintained for all tyres. Once or twice a year, like a pilgrimage, representatives major tyre suppliers congregate in the transport premises to tender openly for 8,000 tyres.

Smart processes

Special Sales approaches to the market determine the success or failure or a sales person. Many transporters, tyre importers or dealers approach to own products with little comprehension on the conditions of use. Mismatch between tyres and vehicles, tyre and routes, have only added to the chagrin on the end-user. Professional ethics prohibit me from dwelling too much into these sales processes to end-users and dealers, but to say the least, these methodical approaches have no substitute. As a result of tyres being treated as a commodity, where price is the only point of discussion, SMART tyres with lipstick and high-heels have found their way into a hostile market that has unpaved roads, untrained staff and uncaring drivers in some instances.

The readers of this article may have had access to better tyre optimisation processes than the ones I will mention below. Yet I can say without a doubt now will match the dedication and follow-up that is offered by the Budini Tyre Management Systems.

• The Tyre Optimisation Process is a non-patented process that was arrived at by a team of tyre experts on casing (yet not tyre optimisation) in order to achieve the lowest cost per Kilometer in a particular fleet. Pocket Suit, Survey Web and TMS are worth a glance.

Feature Benefits and Evidence (FABEs) is the way tyres were sold, sadly price has over-shadowed all three since both  the purchaser nor the seller are reluctant to discuss the matters relating to performance. Benchmarking of tyre mileages across fleets is more often than not misleading.

Smart sales people

Ajay, Yves, Mick and Tony belong to a fading rare breed of people who were tyre  fleet problem solvers. These gate-keepers and well-trained mentors in process described above played and continued to give solutions and on-site training in the harsh environments. What is common about this people in how  SMART or wise they are. It is the extremely long span of attention they dedicate in their line of duty. It is therefore worrying that today when the tyre is being treated as a commodity and not a Safety Engineering piece of equipment, Africa and Africans without secure gate keepers and anti-dumping laws will fall prey to fast talking sales persons with tik-tok attention spans. If I were to be the Chief Tyre General –  Certain Tyres would only be sold on prescriptions.

In  South Africa, it was uncommon for representatives of different companies to meet at a major transporter and conduct a joint scrap and claim analysis. Just like doctors conducting a post-mortem, sample casings from each brand would be analysed and reported before they would rest back for a Friday  Brae and Beer. SMART. I know this may be happening in other parts of the word any it is the reason we now have the Radial Tyre Damage Book.

RFID, push alerts, Translogic tools, TPMS (Tire Pressure Monitoring Systems) are all example of Smart technologies that many sales persons, managers, owners and directors are aware of but are not capable of implementing just yet. However, training might be that essential key that unlocks the thirst for the much-needed necessities.

I end this article with the SMARTest thing I have heard this year and maybe for a long time. It comes from a great mind in Tyre Management “It does not matter how you record (label) tyres in whatever system you have….what matters is what you do with that tyre after that. A basic tyre system understood by all is the best way to involve others and come out with shining success. It beats even the tyre RFID systems - Marcio Olievera (Budini Systems – SMARTyre SCALER).

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The Goodyear Tire & Rubber Company expanded its all-season portfolio with the Vector All Season 4, launched in late April 2026 and aimed at a broader span of European vehicles, from premium models to electric vehicles. Aimed at motorists who prefer a single set of tyres for the whole year, the product builds on almost five decades of Goodyear all-season development and debuts WeatherReady Technology, an engineering platform created to keep performance steady as conditions shift.

Independent testing has already brought the tyre attention. Tyre Reviews named it ‘Test Winner’ in its most recent all-season comparison, and Auto Bild Allrad likewise placed it first as ‘Test Winner’, drawing attention to exemplary snow traction plus second-place finishes in snow handling, dry handling and rolling resistance.

For regions where climate, roads and regulations favour all-weather rubber, the Vector All Season 4 serves as a premium choice for drivers wanting readiness for dry, wet and milder winter conditions year-round while easing the hassle of seasonal swaps such as workshop appointments, scheduling and off-season storage. Balanced dry, wet and winter capability now reaches rim diameters up to 23 inches, opening premium year-round convenience to segments that previously lacked an all-season option.

The new tyre sits alongside Goodyear’s existing all-weather range, including the Vector 4Seasons Gen-3, which in 2024 became the first all-season tyre to earn ADAC’s overall ‘Good’ rating. The Gen-3 remains especially suited to smaller cars, with most SKUs at 16 inches and below, pairing strong wet and snow performance with efficiency. Goodyear’s all-weather work dates to 1977 and the Tiempo, which the company calls the world’s first all-weather tyre. With the technology’s 50th anniversary nearing in 2027, Goodyear continues refining all-season tyres for evolving European driving conditions.

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Hankook Tire’s new Winter i*cept evo 4 delivered a strong debut in Auto Bild’s major 2026 winter tyre test, finishing joint third among 50 models in size 245/45 R19. The premium tyre earned an overall score of 1.4 and an ‘exemplary’ rating reserved for only the four highest-placed tyres. Testing was carried out on a BMW 5 Series, with two tyres sharing first place and two sharing third after consistently strong results across all 16 disciplines.

The publication’s test panel characterised the Hankook model as a newcomer combining a strong cost profile with precise dry-road handling. Before the full test, all 50 tyres underwent wet and snow braking comparisons, and only the 20 with the shortest combined stopping distances progressed. Hankook had already secured fourth place in qualifying with a combined braking distance of 65.5 metres.

Its individual results comprised 36.3 metres when braking from 80 kmph in wet conditions and 29.2 metres from 50 kmph on snow. The outcome marks a successful test debut for the Winter i*cept evo 4, placing it among the leading performers in the 2026 evaluation.

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Apollo Tyres’ five manufacturing plants in India have received Five-Star Ratings and Sword of Honour awards for 2026 from the British Safety Council, recognising their occupational health and safety management.

The awards follow the council’s Five-Star Occupational Health and Safety Audit, which assesses an organisation’s safety policies, processes and practices through documentation reviews, stakeholder interviews and sampling of operational activities.

The Sword of Honour recognises organisations that achieve the maximum five stars in the council’s independent audit and demonstrate a strong culture of health and safety across their operations. The 2026 awards mark the 47th consecutive year in which the council has presented the honour.

Rajeev Kumar Sinha, Chief Manufacturing And Sustainability Officer at Apollo Tyres, said: “Safety is a core value at Apollo Tyres and integral to everything we do. The recognition of all five of our manufacturing plants in India by the British Safety Council reflects our collective commitment to high standards of health and safety. While this achievement is a matter of pride, we remain focused on continuous improvement and fostering a culture where everyone takes ownership of safety and returns home safe every day.”

Peter McGettrick, Chairman of the British Safety Council, said: “On behalf of the board of trustees and staff of the British Safety Council I would like to congratulate Apollo Tyres on achieving the highest standards of its health and safety management. Achieving recognition of this sort takes absolute dedication and the utmost professionalism. We are proud to support you in your achievements and delighted we can contribute to your ongoing success.”

Mike Robinson, Chief Executive of the British Safety Council, added: “I would like to congratulate Apollo Tyres and its staff on this award, in tribute to their commitment to keeping their workplace safe and healthy and contributing to safeguarding the environment. All of the Sword award-winning organisations share a commitment and willingness to achieve the uppermost standards of health and safety. We thank Apollo Tyres for contributing to achieving our vision that no one should be injured or made ill through their work.”

The assessment period for the 2026 awards ran from  1 August 2025 to 31 July  2026. Award recipients also had to demonstrate to an independent adjudication panel a track record of good health and safety practices throughout their organisations, from the shopfloor to the boardroom.

Apollo Tyres manufactures tyres in India and Hungary and sells products under the Apollo and Vredestein brands in more than 100 countries.

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Michelin will present its newest trailer tyre, the 385/65 R22.5 X Multi T2, at stand D60 during RTX Scotland, scheduled for 18–19 November at Glasgow’s SEC. The Glasgow event marks the UK show debut for the tyre, which Michelin says offers 15 percent more mileage and six percent lower rolling resistance than the model it replaces.

Alongside the tyre, Michelin will highlight its Remix 2 process, an extension of its multi-life policy that permits a second retread and further regrooving. The company claims this can extend a tyre’s service life by as much as 375 percent. Remix 2 is presently undergoing trials with selected Michelin customers and builds on established retreading at the firm’s Stoke remanufacturing site.

Designed for regional and mixed transport, the X Multi T2 handles heavy loads and lateral forces during manoeuvring while remaining robust across varied conditions. It carries EU label ratings of B for rolling resistance, C for wet grip and A for external rolling noise, plus 3PMSF and M+S markings for winter suitability.

The combination of a second premium retread with up to three regroovings during service is central to Michelin’s multi-life proposition. Fleets gain greater value and mileage from each fitment, with the maximum safe distance potentially reaching 375 percent of a single-life Michelin tyre’s baseline.

Andrew French, B2B Sales Director at Michelin UK & Ireland, said, “We’re excited to be giving the X Multi T2 its UK debut at RTX Scotland. Enhancing our popular X Multi range, it’s another asset that can help hauliers go further for less as part of a well-managed tyre policy. The opportunity to showcase our Remix 2 offer, which can significantly boost the longevity of each tyre and reduce the total cost of ownership, underlines our commitment to maximising value.”

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