Six currencies, with an estimated population of 184 million - the East African community exists around the Great Lakes Region. “The Cradle of Mankind” is what it is called. This region lies in the heart of Africa and is home to both flora and fauna as it may have existed in the primordial times, undisturbed – SMART.

Mobility has changed considerably in this region by the way the tyres here have found their way into this market. In 1998, Truck Tubeless Tyre Conversions began in Kenya and quickly spread out to the neighboring regions. Presently 95% of the tyres found in fleets are tubeless and there is 100% conversion rate on Passenger and 4x4 range of vehicles. It was the SMART thing to do. The millennium saw an influx of Fleet Management softwares, Tyre Management Contracts, with the help of Budini Tyre Management Software. Unprecedented tyre training, growing investments in tyre machinery, tools and accessories investments. Technology and processes peaked and the bubble burst.

On the tyre spectrum 12.00R20, which was the predominant tyre size, was replaced by the low profile 315/80R22.5 (not the 13R22.5) which continues to hog 60% of the truck tyre market. The 8.25R16 was replaced by the 265/70R19.5 and 295/80R22.5 (together with 12R22.5) replaced 11.00R20. On the tyre spectrum and front we were ahead of developed, space (nuclear) age countries like India and the Gulf where tubeless conversions were less and the predominant sizes remained to be 10.00R20 and 12.00R24 respectively.

Tubeless rims became the order of the day and even when Trilex Split rims (80 years technology) are still in use in the Gulf. For a market that churns out approximately 600,000 trucks tyre casings per year, tyre retreading is the environmentally SMART thing to do. The cold procured tread process replaced the hot casing damaging process.  East Africa has not been left  SMARTing in this field either.

What went wrong:

1.  Intelligent Organisations. Any intelligent system must be data-driven

The primary objective of any successful organisation is to analyse large pools of data accumulated over long periods of time in their areas of operations (This includes transporters, tyre importers and distributors and tyre manufacturers). Increasingly organisational decisions are NOT taken by managers’ intuition and common sense but algorithms and data derived electronically from recording of our interactions and experiences with customers. Selling tyres has ceased to be a contact sport it has degenerated in some quarters into a Nintendo like encounter.

Intelligent organisations normally SCALE (Sense, Comprehend, Act, Learn and Explain) their environment with managers/ owners / directors ceding authority over certain decisions while acquiring new capabilities and roles for themselves. As conjoined twins, SMART (Specific, Measurable, Achievable, Realistic, Timely) and SCALE goals must be matched.

Let me give illustration with a story. In Africa we love to do so. Reader’s discretion is advised!

A (SMART) priest arrived late at the foot of Mt. Kilimanjaro, Africa’s tallest mountain, for a climbing expedition the following day. Exhausted, he searched for a room in the nearest inn. Only one room was available which he was requested by the motel owner to share with a beautiful lady wearing a stunning fishy (SCALEy) dress who had arrived late for the same expedition. To make matters worse, there was only one mattress. The exhausted lady prepared and slept on one side of the mattress, while the honorable  priest laid the sheet and slept on the cold floor two meters away. The following morning at the breakfast table the priest formally introduced himself to the beautiful lady as asked her where she was from. She on the other hand enquired of the priest as to his mission at the Kilimanjaro. “ I have come to climb and conquer this greatest mountain in Mother Africa,” he said proudly trying to impress her. She paused and after a sigh said to  the priest in a low voice, “Tell me exactly how you intend to climb this mountain when you cannot SCALE up a six-inch mattress?!”  Moral of the story: No matter how good your SMART goals are, you must act on SCALE-ing the heights.

2. Smart Technologies portend a smart working force

Tony Nicolini – Founder of the Budini Tyre Software and Systems, puts it beautifully when he says “Technology is only as smart as the users want it to be.”  The exponential growth of data capturing capability has not been matched by its harnessing and channeling into useful avenues largely because investments are low in the field of tyre education and  tyre infrastructure. Having experience Tyre related trainings in different parts of the world, our region receives but a trickle of the much-needed skill laced training that would sharpen their senses in order to tyre SCALE better.

The three aspects related to Smart Tyre Technology are:

Smart transporters

Zul is a transporter who runs a successful bus company. Operating from the heart of Nairobi, to most parts of Kenya. He keeps meticulous records on all his tyre records. These records were the basis for decision making for a transport company that has had the least number of fatalities in the country. Zul represents about 5% of transporters in this region who have scrupulous, readily available  data that is open to scrutiny not only by his own company but can be used by suppliers.

In 2012 I had a chance to visit Tyre Heaven, a company in Sao Paulo. They invited Nicolini (Budini) and me to visit their premises. With over 700 trucks and trailers, there were there only three persons working in the tyre department. Cradle-to-Grave tyre data is maintained for all tyres. Once or twice a year, like a pilgrimage, representatives major tyre suppliers congregate in the transport premises to tender openly for 8,000 tyres.

Smart processes

Special Sales approaches to the market determine the success or failure or a sales person. Many transporters, tyre importers or dealers approach to own products with little comprehension on the conditions of use. Mismatch between tyres and vehicles, tyre and routes, have only added to the chagrin on the end-user. Professional ethics prohibit me from dwelling too much into these sales processes to end-users and dealers, but to say the least, these methodical approaches have no substitute. As a result of tyres being treated as a commodity, where price is the only point of discussion, SMART tyres with lipstick and high-heels have found their way into a hostile market that has unpaved roads, untrained staff and uncaring drivers in some instances.

The readers of this article may have had access to better tyre optimisation processes than the ones I will mention below. Yet I can say without a doubt now will match the dedication and follow-up that is offered by the Budini Tyre Management Systems.

• The Tyre Optimisation Process is a non-patented process that was arrived at by a team of tyre experts on casing (yet not tyre optimisation) in order to achieve the lowest cost per Kilometer in a particular fleet. Pocket Suit, Survey Web and TMS are worth a glance.

Feature Benefits and Evidence (FABEs) is the way tyres were sold, sadly price has over-shadowed all three since both  the purchaser nor the seller are reluctant to discuss the matters relating to performance. Benchmarking of tyre mileages across fleets is more often than not misleading.

Smart sales people

Ajay, Yves, Mick and Tony belong to a fading rare breed of people who were tyre  fleet problem solvers. These gate-keepers and well-trained mentors in process described above played and continued to give solutions and on-site training in the harsh environments. What is common about this people in how  SMART or wise they are. It is the extremely long span of attention they dedicate in their line of duty. It is therefore worrying that today when the tyre is being treated as a commodity and not a Safety Engineering piece of equipment, Africa and Africans without secure gate keepers and anti-dumping laws will fall prey to fast talking sales persons with tik-tok attention spans. If I were to be the Chief Tyre General –  Certain Tyres would only be sold on prescriptions.

In  South Africa, it was uncommon for representatives of different companies to meet at a major transporter and conduct a joint scrap and claim analysis. Just like doctors conducting a post-mortem, sample casings from each brand would be analysed and reported before they would rest back for a Friday  Brae and Beer. SMART. I know this may be happening in other parts of the word any it is the reason we now have the Radial Tyre Damage Book.

RFID, push alerts, Translogic tools, TPMS (Tire Pressure Monitoring Systems) are all example of Smart technologies that many sales persons, managers, owners and directors are aware of but are not capable of implementing just yet. However, training might be that essential key that unlocks the thirst for the much-needed necessities.

I end this article with the SMARTest thing I have heard this year and maybe for a long time. It comes from a great mind in Tyre Management “It does not matter how you record (label) tyres in whatever system you have….what matters is what you do with that tyre after that. A basic tyre system understood by all is the best way to involve others and come out with shining success. It beats even the tyre RFID systems - Marcio Olievera (Budini Systems – SMARTyre SCALER).

Comments (0)

ADD COMMENT

Link Copied!

Toyo Tire U.S.A. Corp (Toyo Tires) celebrated a milestone achievement in short-course off-road racing as driver Ryan Beat captured the 2026 Championship Off-Road Pro-2 title. The decisive rounds unfolded at Glen Helen Raceway in San Bernardino, California, where Beat piloted his #51 Bilstein / Toyo Tires / Rockstar Energy / Chevrolet truck to the first Pro-2 crown of his racing career.

Beat arrived at the season finale holding a 17-point advantage but faced punishing Southern California heat and a determined group of rivals. A mid-race restart intensified the competition, yet Beat powered through the field and crossed the finish line first on Saturday night, sealing the championship.

His truck ran on standard 35x12.50R17 Open Country C/T tyres throughout the campaign. Beat concluded the year at the top of the Pro-2 standings with 722 points. The result marked the sixth occasion he has placed among the top three in the class, having previously earned four runner-up finishes and one third-place result.

The championship extends Team Toyo’s strong presence in short-course competition, complementing Pro-4 titles claimed by CJ Greaves across 2023 through 2025 and Kyle LeDuc between 2012 and 2020. Toyo-backed drivers have also found success in desert racing, with six SCORE Baja 1000 victories, six Baja 500 wins, five Baja 400 triumphs and four San Felipe 250 titles.

Beat said, “The championship came down to the final race and to not only win the title, but to do it by winning the final race was a dream come true. Surrounded by my family, friends and partners, this one is going to be hard to top.”

Adrian Puente, Events, Motorsports and Technical Manager, Toyo Tire U.S.A. Corp, said, “Congratulations to Ryan and his motorsports team on securing the first Pro-2 championship of his career! A hard-fought season ending in triumph is a great result for Team Toyo and showcases the versatility and performance of our tyres on and off the track.”

Comments (0)

ADD COMMENT

Link Copied!

The DUNLOP ALL SEASON 2 tyre has earned a ‘very good’ rating in the 2026 all-season tyre test conducted by the Automobilclub von Deutschland (AvD). Evaluated against 11 rival all-season tyres spanning premium, mid-range and budget brands, it performed strongly across every category, including wet and dry driving performance. The tyre stood out particularly for its snow performance, efficiency, wear and other environmental considerations. As the lightest tyre in the AvD test, it also achieved the best result for rolling resistance, which directly influences fuel efficiency.

Its overall performance places it among the very best all-weather tyres tested by the AvD this year. With a score of 4.37 stars out of 5, it secured a ‘very good’ rating alongside four other tyres, all of which were more expensive at the time of testing. The AvD examined 12 different 225/50 R17 tyres, one of Europe’s most popular tyre sizes, to assess safety-related handling characteristics across a broad range of driving conditions. All tyres were fitted to a BMW 3-Series and purchased via the open market to ensure independence, with testing carried out between the AvD and TEMPOTIRE, an independent testing organisation.

A strong rating in the annual AvD all-weather tyre test is an important marker of trust in Germany and many other European markets. The test is notably thorough, with tyres rated on a five-star system for braking, traction and handling performance in all conditions, subjective handling performance, aquaplaning in the wet and noise levels and rolling comfort in the dry. It also covers environmental factors such as tyre weight, wear, fuel efficiency, emissions levels and rolling resistance.

The DUNLOP ALL SEASON 2 is engineered to deliver confident driving throughout the year and suits owners of cars and SUVs who prefer not to change their vehicles’ tyres with the seasons. It is available in 74 sizes, ranging from 14 to 20 inches in diameter. Its advanced compound and distinctive V-shaped tread design with three-dimensional interlocking sipes improve braking stability on wet and dry surfaces while creating numerous ‘biting’ edges that can aid traction and grip in snow. A reinforced structure enhances tyre stability, contributing to confident handling on wet and dry roads. Crucially, every variant adheres to Europe’s official Three-Peak Mountain Snowflake (3PMSF) legal standards, meeting the official legal requirements for use throughout winter in European countries and regions where winter tyres are legally mandated, such as Germany and Sweden.

Comments (0)

ADD COMMENT

Link Copied!

Goodyear is all geared up for the European Le Mans Series season finale, the 4 Hours of Portimão, supplying its Racing Eagle tyres across LMP2, LMP2 Pro/Am and LMGT3. The Autódromo Internacional do Algarve hosts the decisive round, with its dramatic elevation shifts and technical layout through the Algarve hills expected to produce moderate tyre wear over four hours.

In LMGT3, the Medium specification could enable single-stint strategies, letting competitors maximise pace throughout. For LMP2 and LMP2 Pro/Am, the same Medium compound is built to deliver the consistency needed for double-stint running.

With championships undecided in all three categories, tyre strategy will prove pivotal. LMGT3 leaders Iron Lynx hold just three points over TF Sport, while United Autosports lead Forestier Racing by Panis by 13 in LMP2. The LMP2 Pro/Am top four sit within six points, AF Corse setting the pace.

Portimão also closes the second season of Goodyear Racing's newest Eagle Medium LMP2 specification, now well understood after extensive European Le Mans Series use and two Le Mans outings. It marks the final LMGT3 run for the current Eagle before a more sustainable generation arrives in 2027. Goodyear Racing Eagle tyres additionally feature this weekend at Charlotte in NASCAR and Brands Hatch's British Touring Car Championship finale.

Stephen Bickley, Goodyear Endurance Program Manager, said, “Portimão is a fitting place to bring the European Le Mans Series season to a close. The undulating circuit combines dramatic elevation changes with high-speed corners and more twisty, technical sections, so we expect moderate levels of tyre wear and degradation. It looks like a hot and sunny race awaits us on Sunday, but should wet weather arrive, teams do have Goodyear Racing Eagle wet tyres available.

“It is significant that the LMGT3 field will use our current Goodyear Racing Eagle slick specification for the final time in the series this weekend. Next season, we will introduce a new generation of tyres with 66 percent sustainable-material content, continuing our focus on performance at the highest level of endurance racing.”

Comments (0)

ADD COMMENT

Link Copied!

Maxion İnci Wheel Group, a joint venture between Maxion Wheels and İnci Holding, has inaugurated Formare Türkiye alongside the Iochpe Foundation of Brazil, the İnci Foundation and Manisa Celal Bayar University. A ribbon-cutting ceremony marked the opening of the new Formare Learning Center in Manisa. Originally established by the Iochpe Foundation in Brazil over three decades ago, Formare is a professional qualification initiative that merges classroom instruction with practical industrial experience, aiming to improve the prospects of young people from disadvantaged backgrounds.

Türkiye becomes the first European nation to implement the programme and the fifth country overall, following Brazil, Mexico, India and Argentina. This launch is seen as a significant move towards boosting youth employability, social inclusion and hands-on learning in the country. It also underscores Maxion İnci Wheel Group's capacity to bridge industry, academia and society within the region.

The selection of Türkiye for this expansion was driven by its robust industrial sector, the presence of six manufacturing plants in Manisa, a well-developed vocational education system and the dedication of all partners to Formare's social mission. The initiative demonstrates the Iochpe and İnci Foundations' shared resolve to create opportunities for young people by reinforcing the link between education and employment. Formare Türkiye tailors the programme's established approach to local conditions, delivering benefits to students, businesses and the wider community.

The inaugural group consists of 16 students between the ages of 18 and 23, drawn from Manisa Vocational School of Technical Sciences and the Department of Machinery and Metal Technologies. Nine of these participants are young women, highlighting Formare's dedication to advancing female talent in technical disciplines. The one-year programme concludes with a participation certificate and combines technical instruction with socio-emotional development, preparing students for corporate expectations. The curriculum was created with Manisa Celal Bayar University and approved by the institution, while the Manisa Organized Industrial Park contributed insights into sectoral requirements. Educators include Maxion İnci Wheel Group staff, external trainers, İnci Foundation volunteers and university academics.

Pieter Klinkers, President and CEO, Iochpe-Maxion, said, “Formare Türkiye reflects our belief that business success must go hand in hand with creating opportunities for our youth and the communities where they live. By bringing together the experience of the Iochpe Foundation, the local strength of Maxion İnci Wheel Group and the academic contribution of Manisa Celal Bayar University, we are helping young people gain the skills and confidence they need for the future.”

Mustafa Zaim, Chairman of the Board of Maxion İnci and Maxion Jantaş, said, “Formare Türkiye is a meaningful example of how industry can contribute to the future by investing in youth. At Maxion İnci Wheel Group, we are proud to support a programme that gives young people the opportunity to gain practical experience, build professional confidence and take stronger steps into working life. We believe this collaboration will create lasting value for our students, our region and our country.”

Claudio Anjos, President, Iochpe Foundation, said, “For more than three decades, Formare has shown how education, practical experience and volunteer engagement can open new paths for young people. The launch in Türkiye brings this proven model into a new context, enriched by the partnership between Maxion İnci Wheel Group and Manisa Celal Bayar University. It is also an opportunity for us to share the experience built in Brazil while continuing to learn from each community where Formare grows.”

Ece Elbirlik Ürkmez, Energy Source, İnci Foundation, said, “As a foundation with 41 years of experience, we are committed to expanding opportunities for young people to become active and productive members of society through education. We believe that education is one of the most powerful tools for creating lasting social impact. Formare Türkiye is particularly meaningful to us as it gives young people the opportunity to discover their potential, gain hands-on experience and step into working life with greater confidence. We are proud to support this collaboration and contribute to a programme that creates value for young people, industry and society.”

Prof Dr Oktay Üçer, Acting Rector, Manisa Celal Bayar University, said, “As Manisa Celal Bayar University, we value Formare Türkiye as a strong step in bringing academic learning closer to the needs of industry. By combining classroom education with practical experience, the programme will help our students develop the skills and perspective required for their professional future. We are pleased to be part of this collaboration, which also strengthens university-industry cooperation in our region.”

Comments (0)

ADD COMMENT

Link Copied!