Ready or not, autonomous vehicles (AVs) are on the way! The Level 5 autonomy, known as "anytime, anywhere" technology that can drive a vehicle under all conditions without a driver, is ways off. However, Level 4 autonomy is already here, enabling vehicles to operate in full self-driving mode, and not needing human interaction in most circumstances. The driver, however, must remain available to take over control if needed, yet the driver would be able to sleep temporarily! Level 4 autonomous vehicles are currently plying in limited geographic areas.

Trucking Industry to Lead AV Usage

Presently the trucking industry is enjoying a significant business growth, but facing a shortage of drivers. Hence, the industry envisions a model where self-driving trucks will handle those long, lonely highway miles while leaving the first-mile pickup and last-mile delivery to the traditional human drivers. This model will shift short-distance regional driving to non-AVs, while the long-haul driving will be done by AVs.

Still, it’s going to be a long time before a full-scale and broad adoption of AVs happens across the trucking industry. The shift to Level 4 autonomous trucking will likely be a gradual, symbiotic shift over the course of the next decades. Fleets will want to know how their maintenance needs will change with autonomous trucks. They will have to develop relationships with new technology partners and will have to train their workforce differently. Fleets need to know what to expect when something goes wrong. For instance, what happens when a truck gets the inevitable flat tyre and has to pull off to the side of the road? “If a vehicle does not have an active driver to ensure that the tyres are safe during use, safety needs to be ensured in another way”, said Mika Penttila, Head of Digital Technology for Nokian Tyres. Tyres are an integral part of a vehicle’s safe operation. When machines, rather than humans, are responsible to observe and manage driving parameters, tyres also need to be smart! “No matter how smart your vehicle is, tyres are the only link between the vehicle and the road”, said Jukka Kasi, Senior Vice President of Products & Marketing for Nokian Tyres.

Hence, there is a need for sensors embedded in, or connected to, tyres. Industry experts believe that smart tyres will be commonplace within five years at the latest. Bridgestone Americas is ready to integrate its “smart-sensing” tyre technologies to enable safer, more sustainable autonomous operations. When information received from tyres is combined with weather data, for example, the vehicle’s on-board information system can form a picture of prevailing driving conditions and adjust the driving accordingly. Tyre sensors can also monitor tyre wear, inflation pressure, and temperature inside the tyre. For example, an increase in the inside temperature may be an early indication of tyre damage, allowing it to be addressed before it causes a dangerous situation on the road.

New Alliances to Promote AVs

Bridgestone Americas recently announced it has made a minority investment in Kodiak Robotics, a leading U.S.-based trucking company that is using autonomous trucks. The partnership will allow Bridgestone to integrate its smart-sensing tyre technologies and fleet solutions into Kodiak’s level 4 autonomous trucks. The companies will also pilot future autonomous and smart tyre technologies to further enhance vehicle intelligence for a safer, more efficient, and more sustainable mobility future.

“Automated vehicles offer a number of benefits to commercial fleet customers and society, including safer roads with fewer unexpected incidents, and upwards of 20 percent savings in fuel and efficiency,” said Paolo Ferrari, President & CEO of Bridgestone Americas. “Advancements in tyre-centric technologies are critical to unlocking greater innovation in mobility, while also delivering significant sustainability benefits. This investment will enable Bridgestone and Kodiak to work together to co-develop advanced mobility solutions with speed and precision that will revolutionize commercial trucking,” according to Mr. Ferrari.

Kodiak has plans to deploy driverless trucks in the next few years with full vehicle intelligence to implement safe, efficient and sustainable autonomy. Bridgestone’s suite of cloud-based technologies leverage connected vehicle data to help predict tyre health and maintenance, as well as optimize tyre lifespan. Kodiak and Bridgestone will work together to advance self-driving trucking technology, from tyres and sensors to predictive maintenance.

Asia represents a $1.5 trillion freight market, and South Korea's third-largest conglomerate, SK Inc. announced a partnership to bring Kodiak’s self-driving technology, to the Asia-Pacific (APAC) markets. In addition, the companies will work together to provide fleet management services for customers in Asia. "Our partnership with Kodiak will help accelerate the commercialization of self-driving trucks in Asia," said Jungho Shin, executive vice president of SK Inc. "Kodiak's industry-leading technology and SK's unrivaled reach in S. Korea and across Asia make this a natural partnership. We look forward to working with Kodiak to make autonomous trucking a reality around the globe."

No doubt, many more partnerships between tyre manufacturers, technology companies and the trucking industry are needed to achieve full autonomous vehicles. (TT)

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MAXAM Tire has further expanded its off‑the‑road tyre portfolio by adding a new 45/65R45 size to the MS406 E4/L4 series. This larger variant is specifically engineered for heavy loader applications, offering operators an additional high‑performance solution that prioritises strength, longevity and cost efficiency over the long term.

The tyre’s deep E4/L4 tread pattern is designed to deliver strong traction while resisting wear and cuts, even in severe working conditions. This aggressive yet durable design helps loader fleets boost productivity, as the tyre maintains grip and reduces downtime. Over its service life, users can expect a lower cost per operating hour.

To withstand harsh job sites, the MS406 incorporates a thick undertread that provides enhanced puncture protection. Its robust casing not only endures heavy use but also supports excellent retreadability, further extending the tyre’s usable life and improving overall return on investment. A wide, flat footprint contributes to superior stability, ensuring dependable performance and operator confidence when the vehicle is under substantial loads.

With this new size addition, MAXAM Tire continues to strengthen its off‑the‑road product line, giving customers another valuable option that balances durability, traction and long‑term operating efficiency in demanding loader environments.

Jimmy McDonnell, Vice President – Sales and Marketing, MAXAM Tire North America, said, “With the addition of the 45/54R45 size, we’re continuing to respond directly to market needs while expanding access to a proven loader tyre. Our focus is always on delivering market-leading value and tyres that perform in real-world conditions while helping customers control operating costs.”

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Hankook Tire, the exclusive tyre supplier for the FIA World Rally Championship, will face the demanding Croatia Rally from 9 to 12 April 2026. This event marks round four of the season and takes place in and around the port city of Rijeka. Among the most gruelling rallies on the calendar, it will feature both the Ventus Z215, engineered for precise dry handling and cornering stability, and the Ventus Z210, designed to deliver superior traction and rapid water evacuation in wet and unpredictable conditions.

The 2026 route spans roughly 300.28 kilometres across 20 special stages, with the service park relocated to the historic Grobnik Circuit. The course covers four counties, including shakedown stages on the island of Krk and technical tests through the Lika-Senj highlands. Drivers must contend with extreme grip variations along the Adriatic coast, from abrasive volcanic tarmac in the mountains to smoother, dustier sections near the sea, the latter becoming dangerously slick with even light rain.

Throughout the event, Hankook will operate its Brand World marketing booth inside the service park, reinforcing its unified global premium image. The booth will offer interactive experiences such as a motorsports history zone, racing simulator, tyre fitting activities, merchandise sales and a photo zone, giving fans an immersive brand encounter. Meanwhile, intense competition is expected: while Toyota GAZOO Racing has a strong history in Croatia, both Hyundai Shell Mobis World Rally Team and M-Sport Ford World Rally Team aim to exploit the new coastal terrain to challenge for the podium.

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Sri Trang Agro-Industry Public Company Limited has earned a total of 23 CSR-DIW awards, demonstrating its longstanding commitment to operating with ongoing responsibility towards society, local communities and the environment. In 2025, the Department of Industrial Works honoured the company under the CSR DIW to MIND for Sustainability programme, which recognises industrial factories that enhance their social and community responsibility for sustainable coexistence.

Among these accolades, five facilities received the CSR DIW Award for maintaining these high standards continuously for a decade, while another 18 facilities received the CSR DIW Continuous Award for consistently implementing responsible practices, collectively celebrating industrial organisations that serve as models for industry growing in harmony with communities under the principle of good industry coexisting sustainably.

These achievements reflect how the Sri Trang Group balances economic, social and environmental priorities, allowing the industrial sector to work alongside communities effectively and advancing Thailand’s rubber industry towards a sustainable green future. The group has steadily carried out community focused and socially responsible initiatives across six key areas, including youth development, arts and local traditions, livelihood and career support, environmental management, workplace health and hygiene as well as disaster relief and assistance for vulnerable groups.

This recognition further underscores Sri Trang Agro Industry’s role as a leading organisation that drives sustainable industrial practices while consistently creating lasting value for society, communities and the environment.

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Bridgestone has announced its participation in the 41st Space Symposium, the largest space conference in United States, taking place in Colorado Springs from 13 to 16 April 2026. The company’s exhibit will be hosted within the Japanese Space Industry pavilion organised by Japan Aerospace Exploration Agency (JAXA), marking its third consecutive year at the event since 2024. A key focus of Bridgestone’s presence is its ongoing development of lunar rover tyres, a project that embodies the company’s belief that ‘tyres carry life’.

Since 2019, Bridgestone has advanced research on lunar rover tyres and pursued co-creation with international partners to commercialise space mobility technology. In 2024, the company collaborated with Astrobotic Technology, followed by a basic agreement with ispace in 2025. These efforts aim to generate new value in the rapidly evolving space mobility sector.

At the symposium, Bridgestone will demonstrate tyres for small and medium lunar rovers, first unveiled in 2025, by mounting them on a mobility vehicle. Attendees can see and touch the tyres, experiencing their high traversability on simulated lunar challenges like fine sand and rocky ground. Through this showcase, Bridgestone seeks to expand its space business network and foster co-creation opportunities, ultimately supporting safe lunar mobility and humanity’s exploration goals.

The lunar rover tyre project applies Bridgestone’s AirFree technology, an exploratory business under its 2024–2026 Mid Term Business Plan. By refining this technology in the extreme lunar environment, the company aims to eventually bring those innovations back to Earth, enhancing conventional tyres and contributing to broader social value.

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