A pivotal strategic collaboration agreement between Norwegian innovator reTyre and global high-performance bicycle tyre leader Vittoria anchors a new EUR 7 million investment round. This financing, led by Hatch Blue’s Blue Revolution Fund with Fundracer and existing investors, fuels reTyre’s mission to transform the bicycle tyre industry. The capital will scale production, fulfil a substantial order book and accelerate the path to profitability.

The foundation of this venture is reTyre’s patented injection moulding technology, the result of over a decade of research. This process enables fully automated, decentralized production near OEM assembly lines, slashing transport costs and emissions. It achieves an 80 percent reduction in CO₂, allows for 100 percent recyclability and operates dust-free.

The investment will immediately establish a fully automated production cell in Norway, with a second Asian facility planned for 2026. While already serving a broad customer base, reTyre’s partnership with Vittoria specifically targets the performance utility tyre segment. Together, they will co-develop and commercialise a new generation of high-performance tyres leveraging reTyre’s sustainable technology.

This confluence of strategic collaboration, substantial funding and deep-tech innovation marks a definitive turning point. It unites sustainable production, market-leading performance and strategic investment to reshape the future of the global bicycle tyre industry.

Paul Magne Amundsen, CEO and Founder, reTyre, said, “After a decade of focused R&D, we’re proud to disrupt the industry with a technology that delivers a new level of performance while enabling true circularity and a sustainable solution in tyre manufacturing. Support from Hatch Blue, Fundracer and our co-development partnership with Vittoria, reflects deep confidence in both our vision and the breakthrough potential of our platform as we continue to scale.”

René Wiertz, Managing Partner, Fundracer, said, “We are proud to support reTyre and to work alongside their team in scaling this groundbreaking technology. reTyre’s deep-tech platform enables clean, local and automated production of all types of tyres. It aligns perfectly with Fundracer’s mission to back sustainable, high-performance innovations that will redefine the future of mobility.”

Georg Baunach, Managing Partner, Hatch Blue, said, “I’m excited to work with Paul and the rest of the reTyre team over the next few years. It is rare to come across truly disruptive innovation, and we are convinced that reTyre can completely change the way the multi-billion-dollar tyre market is structured. As reTyre scales, incorporating side and waste streams from regenerative aquaculture could meaningfully improve the economics and sustainability of aquaculture production.”

Stijn Vriends, Chairman & CEO, Vittoria, said, “We’ve followed reTyre for many years and are convinced that their unique production method can successfully be applied to utility bicycle tyres. Vittoria stands for performance and sustainability, and reTyre’s technology delivers both. We’re excited to collaborate and bring this next generation of sustainable performance tyres to market.”

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Maxion Wheels, a division of Iochpe-Maxion and a global leader in wheel manufacturing, is playing a key role in bringing Daimler Truck’s vision for more sustainable commercial vehicle manufacturing to life through a collaborative effort on a concept refuse collection truck. This innovative vehicle will be showcased at IFAT Munich, the premier global gathering for the recycling and environmental sector taking place from 4 to 7 May 2026 at Trade Fair Center Messe München. Designed to highlight a commitment to circular materials, resource efficiency and forward-thinking industrial processes, the concept truck serves as a tangible demonstration of how the commercial vehicle sector can embrace environmentally responsible practices.

As the wheel supplier for this project, Maxion Wheels is translating its deep expertise in sustainability into direct action. The company is supplying steel truck wheels engineered through a combination of lightweight construction, optimised design strategies and advanced material science. By incorporating both primary and recycled materials into the manufacturing process, these wheels are specifically developed to help reduce emissions and lower the overall carbon footprint of the vehicle, reinforcing the project’s broader goals of environmental stewardship and industrial innovation.

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Hankook Tire marked the conclusion of TGL presented by SoFi Season 2 as the league’s inaugural Official Tire Partner and a Founding Partner. The championship event was held on 23–24 March 2026 at Florida’s SoFi Center. Throughout the season, Hankook Tire leveraged the platform to elevate its premium brand presence across roughly 150 countries. This initiative directly reflects Chairman Hyunbum Cho’s vision of uniting mobility and sports through technological innovation, allowing Hankook to deliver a fresh and engaging brand experience to fans worldwide.

The championship itself was a best-of-three clash between two first-time finalists, Jupiter Links GC and Los Angeles Golf Club. In the opening match on 23 March, Los Angeles secured a dramatic one-point comeback win, highlighted by Sahith Theegala’s strategic use of ‘THE HAMMER’ on the 15th hole to claim two crucial points after his team had fallen behind. The following day, Los Angeles continued their momentum. Although Jupiter Links initially surged ahead behind Tiger Woods, the opposition quickly levelled the score and then reeled off four straight points. A pivotal 10th hole saw both teams activate ‘THE HAMMER’ for a maximum three-point swing, with Justin Rose defeating Max Homa to help seal a 9–2 victory and lift the SoFi Cup.

With Los Angeles Golf Club crowned champions, TGL’s Season 2 drew to a dramatic close. Looking ahead to Season 3, the league will expand to seven teams with the addition of Motor City Golf Club based in Detroit, furthering its ambition to build a premier global stage for team golf competition.

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Tyrecycle recently joined Fenner Conveyors in celebrating the opening of the K‑MIX Materials Innovation Hub in Kwinana, Western Australia, marking a significant advancement for sustainable materials innovation nationally.

For Tyrecycle, the event’s focal point was the unveiling of Fenner’s InfinitySeries, the first conveyor belt manufactured using locally sourced recycled material stemming from the pair’s strategic partnership. During the launch, Tyrecycle welcomed mining community members to its East Rockingham facility for guided tours of its recycling operations, demonstrating the processing of old conveyor belts, off‑the‑road (OTR) tyres and passenger tyres into high‑value reusable materials for local supply chains.

This collaboration represents a pioneering closed‑loop ecosystem, transforming end‑of‑life conveyor belts into new, high‑performance products that support mining operations in achieving decarbonisation and circularity objectives. Tyrecycle expressed pride in standing alongside Fenner Conveyors to continue developing sustainable pathways for the mining sector and beyond.

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Pirelli was named ‘Supplier of the Year’ at the Hyundai Motor Group Global Supplier Day, an accolade recognising its superior product quality, effective supply chain management and strong overall collaboration. This distinction reflects the company’s ability to meet high standards across multiple operational fronts.

Amid industry-wide shifts and persistent supply chain disruptions, Pirelli has ensured production stability for Hyundai through forward-looking supply strategies and a globally integrated factory network. By capitalising on the strategic positioning of its Asian plants, Pirelli has aligned closely with Hyundai’s manufacturing footprint, delivering agile support that strengthens their global partnership. This operational synergy has been key to maintaining continuity and responsiveness.

Deep technical collaboration is evident in their latest vehicle launches. The Genesis GV60 Magma and the Hyundai Ioniq 6 N are both fitted with Pirelli’s advanced P Zero tyres, incorporating PNCS and ELECT technologies. Developed in 2019 for electrified vehicles, ELECT has since earned over 800 original equipment approvals, underscoring its role in helping Hyundai models achieve optimal performance in the electric era. This award represents a significant milestone in the ongoing partnership, reaffirming a shared dedication to innovation and excellence.

Mattia Bussacchini, Senior Vice President and Chief Commercial Officer, Pirelli, said, "We are truly honoured to receive this prestigious recognition from Hyundai Motor Group. This award fully affirms the strong collaboration between our teams and reflects Hyundai's high recognition of Pirelli's products and services. We look forward to continuing to deepen our cooperation with Hyundai and exploring new opportunities to drive mutual growth.”

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