In a strategic move to advance its digital mobility services, Sumitomo Rubber Industries has finalised an agreement to acquire US-based AI startup Viaduct, Inc. for USD 104 million. This acquisition, signed on 27 August, is a direct result of a successful existing partnership and is designed to rapidly accelerate the global deployment of Sumitomo’s predictive maintenance solutions.

The collaboration centres on integrating Sumitomo’s proprietary SENSING CORE tyre sensing technology with Viaduct’s sophisticated artificial intelligence algorithms. This powerful combination will form the foundation of a new predictive maintenance service for corporate fleet vehicles in North America, scheduled to launch in October. The service is intended to minimise vehicle downtime and maintenance expenses by accurately forecasting the optimal time for parts replacement, thereby preventing breakdowns and enhancing operational safety and efficiency. The platform is also expected to expand into streamlining parts ordering and providing automated work instructions.

Headquartered in Silicon Valley, Viaduct brings proven expertise in analysing large-scale data from vehicles and manufacturing environments to detect anomalies and diagnose their root causes. While the company has a strong history with major automotive clients, its versatile AI technology offers potential for expansion into other industrial sectors.

This acquisition represents a critical step in Sumitomo Rubber’s broader ‘SMART TYRE CONCEPT’, which aims to address the evolving demands of next-generation mobility, including connected and autonomous vehicles. The company envisions developing its SENSING CORE-based services into a fourth core business pillar, alongside its established tyre, sports and industrial product divisions. With a focus on autonomous driving and fleet management, Sumitomo Rubber has set a target of generating over JPY 10 billion in operating profit from this new business segment by 2030.

Satoru Yamamoto, President and CEO, Sumitomo Rubber Industries, said, “As we prepare for the coming era of autonomous driving, we are delighted to have found a trusted partner in Viaduct to help expand our SENSING CORE services, which are highly compatible with next-generation vehicles. This is one of the key strategies to accelerate the achievement of the SENSING CORE business concept outlined in our long-term corporate strategy R.I.S.E. 2035 released in this March. Through deeper collaboration, we aim to create innovative services that go beyond mobility.”

David Hallac, CEO, Viaduct, Inc., said, “We are thrilled to join the Sumitomo Group under Sumitomo Rubber, a trusted partner we have been collaborating with for years. This acquisition not only accelerates our momentum but also gives us the scale and reach to bring AI-driven transformation to more customers around the world. When I had the opportunity in April to visit and learn more about the Sumitomo Group, I was deeply impressed by the integrity, long-term vision and commitment to excellence that define their culture. I felt an immediate affinity between those values and the way we operate at Viaduct, and I’m excited for the future impact we can create together.”

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Hankook Tire has launched a strategic brand film that forges a direct link between the ABB FIA Formula E World Championship and the FIA World Rally Championship (WRC). This narrative leverages Hankook’s exclusive status as the tyre supplier for both premier FIA series to demonstrate its technological breadth. The film’s core concept is an immersive driver exchange, featuring Maximilian Günther of the DS Penske Formula E Team and Adrien Fourmaux of the Hyundai Shell Mobis World Rally Team. The two drivers swap their respective machines – the all-electric GEN3 Evo race car and the Hyundai i20 N Rally1 rally car – to gain a firsthand understanding of each other's discipline.

The production highlights this contrast by featuring dynamic, side-by-side footage of the specific tyres engineered for each challenge: the GEN3 Evo iON Race electric racing tyre and the extreme all-weather Dynapro R213 rally tyre. This visual comparison serves to underscore Hankook’s claim of race-proven performance and versatility across fundamentally different motorsport environments. The experience of the drivers in unfamiliar cars provides an authentic testament to the tyre technology, a point reinforced by positive feedback from representatives of both championships regarding Hankook’s cross-discipline capabilities.

The film, which includes a surprise cameo from Hankook’s Motorsport Director Manfred Sandbichler to signal the start of the action, is part of a broader content rollout. It will be supported by behind-the-scenes footage and short-form content, released in stages across Hankook’s global website and social media channels. This initiative is a showcase of Hankook’s extensive global motorsport involvement, which includes supplying tyres for over 70 FIA-sanctioned competitions. The data and insights harvested from these extreme conditions are channelled into the company’s advanced R&D infrastructure, including the Technoplex headquarters and the Hankook Technoring proving ground, to accelerate technological innovation and solidify its leadership in the tyre market.

Günther said, “I had full confidence in delivering a strong run thanks to Hankook’s exceptional grip and stability.”

Fourmaux said, “The tyres delivered consistent grip and sharp responsiveness at high speed, enabling me to approach the race with complete composure.”

Arne Dirks, Chief Marketing Officer of WRC Promoter GmbH, said, “WRC embraces innovation, and from the outset, that is exactly what this project has been about. It was fantastic for us to be able to join Formula E, to get insights into their world and share with them the thrill of WRC. This, of course, would not have been possible without Hankook, with whom we are continuing to grow and evolve in the first year of our fruitful relationship.”

“It is a rare and exciting opportunity to see cars from two of the FIA's World Championships taking to the same track at the same time. This video really demonstrates the impressive variety in terms of format and technologies that are offered in top-level FIA competitions, with innovation tailored specifically to the unique challenges of racing and rallying environments. It goes to show that there is not one single solution when it comes to either racing or the wider mobility landscape, and that the core DNA of motor sport is consistent regardless of the category. Thanks to our colleagues at Hankook, Formula E, WRC Promoter and Hyundai for making it happen," said an FIA spokesperson.

Alberto Longo, Co-Founder and Chief Championship Officer, Formula E, said, “As the world’s most progressive and competitive motorsport, Formula E has always been bold and ambitious in its approach to success. What has been central in our DNA, however, is pushing the boundaries of performance. What this film demonstrates is that not only are we here to disrupt and innovate but develop world-leading expertise and new technologies.”

Manfred Sandbichler, Director, Hankook Motorsport, said, “Hankook's technology and quality, trusted by leading motorsports entities such as Formula E and WRC, continue to deliver outstanding performance. Like our motorsports slogan, 'Race Beyond Limits', we remain committed to innovation and the ultimate driving experience.”

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Sumitomo Rubber Industries Ltd (SRI) has entered a significant virtual partnership, becoming the official tyre partner for ‘Gran Turismo 7’ driving simulator for PlayStation 4 and PlayStation 5 and the ‘Gran Turismo World Series’. This new alliance was formally announced at a September 2025 event held in Berlin, Germany.

This strategic move is a key component of the company’s brand strategy focused on the Dunlop name, which falls under its broader ‘R.I.S.E. 2035’ corporate vision. The partnership follows SRI's January 2025 acquisition of the global Dunlop trademark rights for four-wheel tyres in key regions, allowing for a unified global brand presence.

The collaboration will see Dunlop integrated into the game in several immersive ways. Following a future update, the brand will be featured within the ‘Brand Central’ museum, presenting its 130-year heritage and motorsport history. The Dunlop logo will also appear as trackside advertising on in-game circuits. Furthermore, players will be able to equip their vehicles with Dunlop tyres through the ‘Tuning Shop’ to enhance performance. An exclusive Dunlop-themed time trial event is also planned to celebrate the partnership.

By aligning with the critically acclaimed Gran Turismo franchise, a leader in racing simulators since 1997, Sumitomo Rubber aims to connect with a global audience of passionate gamers and automotive enthusiasts, strengthening the Dunlop brand's perception for innovation and performance in the digital realm.

Kazunori Yamauchi, Gran Turismo Series Producer, said, “We are very excited to welcome Dunlop to the Gran Turismo family. As a company with a significant legacy in automotive and motorsport history, Dunlop continues to demonstrate innovation and competitiveness in the industry. We look forward to a productive collaboration to engage a new generation of enthusiasts with racing and Dunlop tyres through the Gran Turismo World Series and franchise.”

Hiroshi Hamada, Senior Executive Officer, Sumitomo Rubber Industries, Ltd., said, “We at Dunlop are truly honoured to be part of Gran Turismo, a title that continues to captivate motorsports fans around the world. Gran Turismo is pioneering new possibilities in motorsports by bridging the real and virtual worlds. Its outstanding technological capabilities, passion and meticulous attention to detail deeply resonate with our own manufacturing philosophy, and we see great value in this partnership. For over a century, Dunlop has been actively involved in motorsports, building a strong track record across racing scenes worldwide. By combining our accumulated experience with cutting-edge simulation technologies, we are driving the development of high-performance and sustainable tyres. Through this partnership, we aim to further enhance the value of the Dunlop brand and contribute to the future of motorsports.”

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Hankook Tire has been formally recognised for its extensive corporate social responsibility efforts in Hungary, receiving the Community Contribution Award at the inaugural CSR Awards for Korean Companies in Hungary. The ceremony, hosted in Budapest by the Embassy of the Republic of Korea in Hungary in partnership with KOTRA and HIPA, celebrated the positive social impact of Korean businesses operating within the country.

The company’s longstanding commitment to Hungary dates back to the 2006 establishment of its local factory. A cornerstone of its efforts is the Hankook Value Creation Programme, initiated in 2012, which has provided over 28,000 tyres to more than 2,800 non-profit organisations. This support has been crucial for entities like the Hungarian National Ambulance Service and the Hungarian Red Cross, enabling them to operate more safely and effectively.

Beyond tyre donations, Hankook Tire has made significant investments in local healthcare. Its partnership with St. Pantaleon Hospital in Dunaújváros began in 2019 with a donation of advanced ventilators and continued through the pandemic with critical protective equipment. Recent contributions include funding for a new nurse call system in the surgical ward and a financial donation to renovate the children’s ward. These cumulative efforts were honoured when the hospital presented Hankook with its first-ever ‘Outstanding Sponsor Award’.

The company’s community engagement extends to a wide range of localised projects. These include an employee volunteer programme for infrastructure improvements, aid for underprivileged households and scholarships for young students. As part of its global CSR strategy, Hankook Tire implements similar comprehensive social contribution programmes across its international operations, focusing on talent development, employment opportunities for people with disabilities, traffic safety and environmental restoration.

Ho Taek Lim, Managing Director of Hankook Tire Hungary Plant, said, "This award represents a meaningful achievement made possible by the voluntary participation of our employees and close collaboration with local community organisations. Hankook Tire will continue to make dedicated efforts as a responsible corporate citizen to achieve sustainable growth together with the community, particularly by contributing to future generations.”

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In a major motorsport achievement, a car equipped with Yokohama Rubber's flagship ADVAN tyres claimed an impressive overall victory at the eighth round of the 2025 Nurburgring Langstrecken-Serie (NLS) on 14 September 2025. The demanding endurance race served as a powerful demonstration of the ADVAN tyre line's exceptional grip and resilience under extreme conditions.

The winning car, the Number 6 Ford Mustang GT3 from Haupt Racing Team (HRT), competed in the premier SP9 Pro category with drivers Vincent Kolb and Frank Stippler. Overcoming a 10th-place qualifying position, the vehicle quickly advanced to third on the opening lap. It engaged in an intense battle among the leaders for much of the event before capitalising on a competitor's error to seize the lead with just three laps remaining. The Mustang then maintained a commanding pace, ultimately crossing the finish line over two minutes ahead of the second-place finisher. This triumph marks HRT's first win of the current NLS season and the first for a Ford vehicle in a decade.

Yokohama Rubber's ongoing partnership with HRT involves supplying ADVAN A005 dry-condition and A006 wet-condition tyres for the series. This latest victory builds on a previous SP9 PRO-AM class (4th place overall) win for an HRT ADVAN-equipped car at the renowned ADAC RAVENOL 24h Nürburgring in June. Success in these two exceptionally challenging endurance events offers strong validation of the ADVAN brand's superior performance capabilities and significantly strengthens its global reputation.

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