The Rough Trek: The Journey of ISO 9001 and Quality Management
- By PP Perera
- May 05, 2021
As far as Quality Management System (QMS) certification is concerned, my first exposure was to ISO 9000: 1994, about seven years after the first ISO 9000 standard emerged from the former BS 5750. The 20 + auditable QMS requirements has resulted in a bewildering and voluminous mass of documentations. It was virtually a system of documents, contrary to a documented system. According to the standard, the company was expected to establish, implement and maintain a documented procedure for all the auditable requirements of the standard. It was a period when the standard was spreading like bush fire, creating a gold mine for Consultants who thrived on the ignorance of the client companies. Preparation and maintenance of the documentation alone, engaged considerable managerial time, and hence the tendency to consider ISO 9000 based QMs as an area separate from the Quality Assurance and other operational functions which has still continued to the present day. This created some dichotomy between the ISO Department and the other functional sections resulting in conflicts. On doing the QMS audits, as an independent auditor for many companies, I have the experience of being confronted with a cart-load of files and documents. This was of course before, the soft copy methodology firmly got established. Many of the External Auditors, spent considerable time, in checking Document and Records, in scrutinizing document reference and revision numbers of even the less significant documents and formats, rather than concentration on the more important requirements. In this respect, I have a great respect for one of the very senior officers of the Sri Lanka Standards Institution, whose approach was to study the operational relationships and their effectiveness.
The transition in to ISO 9001:2000 saw some very significant and far-reaching changes, which the industries, took about one to two years to fully realize. It was a challenge for the auditors and the Certification bodies as well. A careful scrutiny of the eight principles of quality management, will show that they are nothing else but common business sense. The eight principles are:
- Customer focus
- Leadership
- Involvement of people
- Process approach
- Systems approach to management
- Continual improvement
- Factual approach to decision making
- Mutually beneficial supplier relations.

A casual glance at the principles, will reveal that it is about common sense of good managerial practices., irrespective of whether one goes for certification or not. However, it was an uphill task to grapple these concepts and integrate them holistically in to the quality management systems. Process approach in very simple terms means how to relate the inputs to outputs through the value adding conversions and how to control the activities, realize the desired results. It is directly related to the traditional definition of productivity, namely the ratio of out puts to inputs. What was difficult to comprehend was the fact that, the other seven quality management principles also provide inputs for the process approach. As an example, the auditors found it a grey area when it comes to evaluating leadership, in the context of the process approach. Regarding the establishment of the Quality Policy, which in turn is a requirement under leadership, I have seen many quality polices with attractive wordings which more often serve as show pieces. Very few companies have used the quality policy to provide direction for the setting up of quality objectives. One of the meaningful but concise quality policies I have seen is “We do everything, correctly, right first time at all times’’.
While the 2008 version of the ISO 9001 standard consisted of some notional changes only, the 2015 version signified a complete change of the concept of quality stressing the importance of quality in business strategy, by considering the impacts of external and internal factors and the expectations of internal and external parties on quality and including risk management as an important aspect of quality. Although the prime focus on ISO is product or service quality, companies cannot ignore the impact on quality, which covers product quality (Q), Price (P), and Delivery (D). The recent impacts of Covid-19 pandemic on the above aspect of quality, was amply seen throughout the world. The above requirements under the Organization Context, is a move in the right direction, in integrating quality in to all aspects of the business. However, most companies and even auditors, consider this in isolation as another requirement of the ISO 9001, which need minimum compliance. Similar comments can have made on the Identification of the risks and opportunities of the operational processes.
Product and service quality is used by most companies as means of maximizing the profit. The Nobel Prize Winner in Economics, Milton Friedman in 1970, stated that the sole responsibility of a business is to “use its resources to increase its profits. As a result of the rapid growth in consumerism, both locally and globally, business firms operate in a challenging and continually changing business environment. The rapid change is supported by rapidly expanding technology, and particularly of information technology. Dynamic organizations are making serious efforts to keep abreast of developments, in the changing business environment, while many traditional and conservative organizations are failing. Change has become inevitable.”
While we cannot find any fault with this approach, one cannot overlook the Social and Environmental bottom lines, which together with the Economic bottom-line, constitute the Triple Bottom of Sustainable development. The role of quality management on the social and environmental bottom lines, is a concept that has great potential in the modern-day concept. The reduction of scarp and rejects, especially in the tyre industry, will improve the environmental performance, while reducing the health and fire risks, often caused by irresponsible dumping.
Internal and external communications under the requirement 7.0, Support of the ISO 9001 and 14001:2015 standards are another area where adequate attention has been given. Despite the great advances in ICT, we can trace miscommunications as the root cause of most of the Non- conformance report raised during the QMS audits.
John Ruskin, the English author, (1819 -1900 ) once said, “ Quality is never an accident. It is always the result of intelligence effort.” I have seen this famous quote adorning the walls in some offices of CEOs and Senior Managers. However, the perennially repeating non-conformances related to quality in a large number of companies, make me to wonder whether the management and the mangers, “walk the talk.” Companies have in their procession, a handy tool, in the disguise of ISO 9001:2015, to enable them to establish the standard procedures, (SOPs), operate them and control, but many consider it as something to worry about only during the external audits of the certification bodies.
In this respect, it is worthy of mentioning that, in my country Sri Lanka, there is a famous Buddhist Cultural Pageant, in August every year, that attracts locals as well large numbers of tourists from across the globe. For the past 400+ years, this event follows the SOPs, without any, awareness of the ISO 9000, emphasizing that there is no magic or mystery about ISO, but the prevalence of good common sense. (TT)
- CEAT
- CEAT Chennai Facility
- Women Fleet Owners
- World Economic Forum Lighthouse
- CEAT Tyres
- All India Transporters Welfare Association
- AITWA Women’s Wing
CEAT Hosts AITWA Women Fleet Owners At Chennai Manufacturing Facility
- By TT News
- March 13, 2026
CEAT Limited recently organised a specialised engagement initiative for women fleet owners at its manufacturing complex in Chennai. The programme aimed to foster professional dialogue and knowledge sharing while providing an in-depth look at the intricacies of tyre production and development. Attendees, who came from diverse regions across the country, toured the company’s advanced Chennai facility, which holds a 'World Economic Forum Lighthouse' designation. During the visit, they witnessed key production stages, engaged with technical experts and learned about the quality control, safety protocols and innovative practices integral to CEAT's operations.
This effort brought together 14 women transporters representing various roles and business sizes within the logistics sector, collectively contributing decades of industry experience. The gathering was arranged in collaboration with the Women’s Wing of the All India Transporters Welfare Association (AITWA), with participants hailing from major cities such as Mumbai, Delhi, Kolkata and Chennai. The initiative was supported by Reema Kothari Jogani, Chairperson of the AITWA Women’s Wing.
While women still form a modest segment of India's transport workforce, their involvement has been steadily rising. This trend is significant in the context of the country's broader economic ambitions, including the Viksit Bharat 2047 vision and the goal of a USD 30 trillion economy, where women-led development is seen as a key driver. The logistics industry itself is projected to grow substantially from its 2024 valuation of USD 354 billion to USD 800 billion by 2030.

CEAT is actively working to increase female participation, particularly in manufacturing. Through automation, ergonomic enhancements and lift-assist systems, the company has made physically demanding roles more accessible. These measures have resulted in women comprising 20 percent of the workforce at the Chennai plant. Furthermore, the Nagpur facility, which was the first in Maharashtra to permit night shifts for women, has achieved 28 percent female representation on its shop floor. The company’s focus extends beyond numbers to creating an environment where women are encouraged to lead and excel in roles that have been traditionally male-dominated.
Vishal Pawar, Senior Vice President – Global Sales and Supply Chain, CEAT, said, “Women fleet owners are playing a pivotal role in redefining the boundaries of the transport sector. Their determination and entrepreneurial spirit inspire us. At CEAT, we are proud to create meaningful avenues for them to engage with the industry, build networks and gain deeper exposure to manufacturing and technology. We remain committed to supporting their journey of growth and empowerment.”
Reema Kothari Jogani said, “Building an inclusive logistics ecosystem requires collaboration between industry stakeholders, organisations and entrepreneurs. CEAT’s initiative is a constructive step towards strengthening this ecosystem by enabling women fleet owners to interact with experts, learn from best practices and explore the operational depth of modern manufacturing. These are women who not only run and grow their businesses together but also share a strong sense of camaraderie supporting each other and finding moments of fun along the way. Such engagements help accelerate the participation of women in a traditionally male dominated sector and contribute to long term industry transformation.”
ATMA Seeks Government Support To Counter West Asia Crisis Fallout
- By TT News
- March 13, 2026
The ongoing conflict in West Asia presents serious challenges for India’s tyre industry, according to the Automotive Tyre Manufacturers Association (ATMA), which has called on the government to introduce policy measures to ease the emerging pressures. In a recent submission, ATMA detailed how the geopolitical turmoil is likely to disrupt export activity, drive up raw material prices and strain the sector’s supply chain.
India sends tyres worth an estimated USD 250–260 million to West Asia each year, a trade flow now at risk. The situation is further complicated by potential blockages or delays in strategic maritime passages like the Strait of Hormuz and the Suez Canal, which could slow shipments to Europe, United States and Africa while pushing freight costs higher.
Soaring crude oil prices, currently around USD 100 per barrel, are compounding the problem. Given that crude derivatives account for 60 to 70 percent of the materials used in tyre production, inputs such as synthetic rubber, carbon black and processing oils are becoming significantly more expensive. Import-reliant segments of the supply chain, including natural rubber, chemicals and tyre cord fabrics, are also feeling the strain from disrupted global shipping routes.
ATMA has proposed a range of government interventions to help the industry navigate these headwinds. These include reinstating previous RoDTEP rates, improving Duty Drawback benefits and correcting the inverted duty structure affecting tyres and natural rubber. Easing import restrictions on natural rubber – such as lifting port limitations, removing pre-import conditions and extending the export obligation period to 18 months – has also been suggested. In addition, the association recommends lowering or removing customs duties on other raw materials that are either in short supply domestically or not produced locally.
To maintain continuity in production, ATMA has urged that the tyre industry and its Tier-1 suppliers be classified as ‘Essential’ services. This designation would help secure a steady supply of natural gas and LPG, both vital for manufacturing. Any disruption, the association warns, could ripple through sectors reliant on mobility, including logistics, agriculture and public health services. ATMA remains hopeful that timely government support will preserve the stability and global competitiveness of India’s tyre sector.
Arun Mammen, Chairman, ATMA, said, “For the Indian tyre industry, the combined impact of rising input costs, freight disruptions and export uncertainties could affect competitiveness in international markets. At a time when India is focused on strengthening its export momentum, it is important that the industry receives timely policy support to navigate these challenges."
Falken Confirms 2026 ‘Falken Says Fill Up’ Campaign
- By TT News
- March 12, 2026
Falken Tyre has announced the return of its popular ‘Falken Says Fill Up’ campaign, scheduled to run from 15 March to 31 May 2026 across 20 European markets. The initiative is designed to pair a strong product offering with an appealing customer incentive. Those purchasing a set of Falken summer or all-season tyres of at least 16 inches, excluding those for lorries, will receive a fuel voucher as part of the promotion.
The campaign places particular emphasis on the Falken ZIEX ZE320, a summer tyre developed to meet the demands of contemporary driving. It offers high levels of comfort, precise handling and a well-balanced combination of efficiency and everyday practicality. An enhanced rubber compound contributes to superior wet grip, while lower rolling resistance helps reduce both fuel use and CO₂ emissions relative to the previous model. The tyre is especially suited to frequent drivers and families seeking safety, durability and a smooth experience during long journeys in warm conditions. The summer range also includes the sporty Falken AZENIS FK520, noted for its stability and short braking distances, alongside the newly introduced Falken EUROALL SEASON AS220, an all-season tyre built to perform reliably in fluctuating weather.
In addition to the fuel voucher, Falken is introducing two new giveaways for the 2026 edition. Collaborating with Enders, the company will offer high-end gas grills from the UNIQ PRO 3 IK KITCHEN Cruster line. Furthermore, in partnership with the Professional Darts Corporation, branded dart sets will also be available.
The campaign will be active in Austria, Belgium, Bulgaria, the Czech Republic, Finland, France, Germany, Greece, Hungary, Italy, Luxembourg, the Netherlands, Poland, Portugal, Romania, Switzerland, Slovakia, Slovenia, Spain and Sweden. It is important to note that both the nature and value of the fuel vouchers, as well as the exact timing of the promotion, may differ from one country to another.
Toyo Tires Rolls Out M165 Commercial Van All-Season Tyre For Last-Mile Delivery
- By TT News
- March 12, 2026
Toyo Tires has introduced the new M165 commercial van tyre, an all-season option specifically engineered with last-mile delivery operations in mind, targeting the challenges of frequent stopping, heavy cargo and urban driving. A key focus of the tyre is to help fleet operators lower operational costs through improved fuel efficiency and promotion of even, long-lasting treadwear.
The M165 addresses the handling characteristics of tall vans by incorporating an e-balance design that enhances stability and minimises sway. This is complemented by a specialised cap compound and sidewall protectors to improve traction and shield the casing from the curb damage common in delivery routes. The tyre’s robust construction is intended to withstand the wear associated with constant acceleration, braking and heavy loads. It will succeed the previous H08+ model in the manufacturer’s commercial lineup.


To ensure durability under stop-and-go activity, the tyre features new compounds that resist uneven wear. The all-season tread pattern integrates interlocking blocks and multi-wave sipes for reliable grip on both wet and dry roads while reducing block movement for greater stability. The advanced casing is engineered to resist damaging heat and support retreadability, thereby extending its usable life.
The Toyo M165 will be available in spring, offered in multiple 16-inch sizes with D and E load ratings, making it suitable for vehicles like the Ford Transit, Ram ProMaster and Rivian RCV.
Jordan Vastine, Product Planning and Technical Services Manager, Toyo Tire U.S.A. Corp, said, “The newly launched M165 commercial van tyre is built with the focus of helping fleets see higher removal miles while reducing irregular wear. We are confident the M165 will complement the already proven Toyo commercial product lineup.”

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