The Rough Trek: The Journey of ISO 9001 and Quality Management

The Rough Trek: The Journey of ISO 9001 and Quality Management

As far as Quality Management System (QMS) certification is concerned, my first exposure was to ISO 9000: 1994, about seven years after the first ISO 9000 standard emerged from the former BS 5750. The 20 + auditable QMS requirements has resulted in a bewildering and voluminous mass of documentations. It was virtually a system of documents, contrary to a documented system. According to the standard, the company was expected to establish, implement and maintain a documented procedure for all the auditable requirements of the standard. It was a period when the standard was spreading like bush fire, creating a gold mine for Consultants who thrived on the ignorance of the client companies. Preparation and maintenance of the documentation alone, engaged considerable managerial time, and hence the tendency to consider ISO 9000 based QMs as an area separate from the Quality Assurance and other operational functions which has still continued to the present day. This created some dichotomy between the ISO Department and the other functional sections resulting in conflicts. On doing the QMS audits, as an independent auditor for many companies, I have the experience of being confronted with a cart-load of files and documents. This was of course before, the soft copy methodology firmly got established. Many of the External Auditors, spent considerable time, in checking Document and Records, in scrutinizing document reference and revision numbers of even the less significant documents and formats, rather than concentration on the more important requirements. In this respect, I have a great respect for one of the very senior officers of the Sri Lanka Standards Institution, whose approach was to study the operational relationships and their effectiveness.

The transition in to ISO 9001:2000 saw some very significant and far-reaching changes, which the industries, took about one to two years to fully realize. It was a challenge for the auditors and the Certification bodies as well. A careful scrutiny of the eight principles of quality management, will show that they are nothing else but common business sense. The eight principles are:

  • Customer focus
  • Leadership
  • Involvement of people
  • Process approach
  • Systems approach to management
  • Continual improvement
  • Factual approach to decision making
  • Mutually beneficial supplier relations.

 A casual glance at the principles, will reveal that it is about common sense of good managerial practices., irrespective of whether one goes for certification or not. However, it was an uphill task to grapple these concepts and integrate them holistically in to the quality management systems. Process approach in very simple terms means how to relate the inputs to outputs through the value adding conversions and how to control the activities, realize the desired results. It is directly related to the traditional definition of productivity, namely the ratio of out puts to inputs. What was difficult to comprehend was the fact that, the other seven quality management principles also provide inputs for the process approach. As an example, the auditors found it a grey area when it comes to evaluating leadership, in the context of the process approach. Regarding the establishment of the Quality Policy, which in turn is a requirement under leadership, I have seen many quality polices with attractive wordings which more often serve as show pieces. Very few companies have used the quality policy to provide direction for the setting up of quality objectives. One of the meaningful but concise quality policies I have seen is “We do everything, correctly, right first time at all times’’.

While the 2008 version of the ISO 9001 standard consisted of some notional changes only, the 2015 version signified a complete change of the concept of quality stressing the importance of quality in business strategy, by considering the impacts of external and internal factors and the expectations of internal and external parties on quality and including risk management as an important aspect of quality. Although the prime focus on ISO is product or service quality, companies cannot ignore the impact on quality, which covers product quality (Q), Price (P), and Delivery (D). The recent impacts of Covid-19 pandemic on the above aspect of quality, was amply seen throughout the world. The above requirements under the Organization Context, is a move in the right direction, in integrating quality in to all aspects of the business. However, most companies and even auditors, consider this in isolation as another requirement of the ISO 9001, which need minimum compliance. Similar comments can have made on the Identification of the risks and opportunities of the operational processes.

Product and service quality is used by most companies as means of maximizing the profit. The Nobel Prize Winner in Economics, Milton Friedman in 1970, stated that the sole responsibility of a business is to “use its resources to increase its profits. As a result of the rapid growth in consumerism, both locally and globally, business firms operate in a challenging and continually changing business environment. The rapid change is supported by rapidly expanding technology, and particularly of information technology. Dynamic organizations are making serious efforts to keep abreast of developments, in the changing business environment, while many traditional and conservative organizations are failing. Change has become inevitable.”

While we cannot find any fault with this approach, one cannot overlook the Social and Environmental bottom lines, which together with the Economic bottom-line, constitute the Triple Bottom of Sustainable development. The role of quality management on the social and environmental bottom lines, is a concept that has great potential in the modern-day concept. The reduction of scarp and rejects, especially in the tyre industry, will improve the environmental performance, while reducing the health and fire risks, often caused by irresponsible dumping.

 Internal and external communications under the requirement 7.0, Support of the ISO 9001 and 14001:2015 standards are another area where adequate attention has been given. Despite the great advances in ICT, we can trace miscommunications as the root cause of most of the Non- conformance report raised during the QMS audits.

John Ruskin, the English author, (1819 -1900 ) once said, “ Quality is never an accident. It is always the result of intelligence effort.” I have seen this famous quote adorning the walls in some offices of CEOs and Senior Managers. However, the perennially repeating non-conformances related to quality in a large number of companies, make me to wonder whether the management and the mangers, “walk the talk.” Companies have in their procession, a handy tool, in the disguise of ISO 9001:2015, to enable them to establish the standard procedures, (SOPs), operate them and control, but many consider it as something to worry about only during the external audits of the certification bodies.

In this respect, it is worthy of mentioning that, in my country Sri Lanka, there is a famous Buddhist Cultural Pageant, in August every year, that attracts locals as well large numbers of tourists from across the globe. For the past 400+ years, this event follows the SOPs, without any, awareness of the ISO 9000, emphasizing that there is no magic or mystery about ISO, but the prevalence of good common sense. (TT)

Tyres Europe Quarterly Update Highlights China-To-ASEAN Shift

Tyres Europe Quarterly Update Highlights China-To-ASEAN Shift

Tyres Europe has released its latest quarterly market update, prepared by the independent intelligence firm Astutus Research, which tracks tyre industry trends, mobility patterns and recovery and recycling efforts. The report provides fresh data on import shifts and used tyre generation across the EU27 plus United Kingdom.

Passenger car and light truck tyre imports into the region dropped by nearly 22 percent in January and February of 2026, a sharp reversal from the 26 percent increase seen in the first quarter of 2025. The total volume fell by 5.6 million units, driven largely by an 8.7-million-unit decline in Chinese shipments, which cut China’s market share from 74 to 52 percent. An ongoing European Union anti‑dumping investigation, with the potential for backdated duties, had encouraged heavy pre‑buying of Chinese tyres in 2025, peaking that September before accelerating into 2026. In response, ASEAN‑origin tyres, many from Chinese‑owned factories, tripled their share to 21 percent, led by Thailand and Vietnam, while Cambodia added nearly half a million units from a near‑zero base.

Truck and bus tyre imports from non‑European markets rose 24 percent over the same period. Thailand and Vietnam together increased shipments by 39 percent, lifting their combined share above 63 percent. Meanwhile, China’s position weakened as its volumes stagnated, and India emerged as the fourth largest source with a share exceeding five percent, pushing Egypt to fifth place ahead of Korea.

On sustainability, preliminary estimates from Astutus Research indicate that Europe generated approximately 4.4 million tonnes of used tyres in 2025, a figure essentially unchanged from the previous year. This overall stability hides divergent regional trends, with faster growth in Southern European markets such as Spain, Portugal and Greece, while larger Northern markets including the United Kingdom, Germany and France showed little or no increase. Replacement tyres account for more than 90 percent of used tyre tonnage, with the remainder coming from end‑of‑life vehicles.

Of the 4.4 million tonnes generated, around 0.6 million tonnes were reused as part‑worn tyres or retreaded. The term used tyres refers to all tyres removed from vehicles, while end‑of‑life tyres exclude those reused or retreaded. A decline in retreading has increased the share classified as end‑of‑life tyres, adding to volumes that require recovery or recycling.

Maxxis Wins Honda Excellence In Quality And Delivery Award For 2025

Maxxis Wins Honda Excellence In Quality And Delivery Award For 2025

Maxxis’ automotive division has earned the Excellence in Quality and Delivery Award from Honda for 2025. This recognition was presented during a ceremony held on 22 April in Columbus, Ohio, where Honda honoured 37 suppliers out of a total pool of more than 700 mass production parts providers across North America.

Maxxis supplies spare tyres for several Honda and Acura models, including the Honda Accord and Acura Integra assembled at Honda’s Maryville plant, as well as the Honda Civic Si produced at the Honda of Canada facility in Alliston, Ontario. The award highlights Maxxis’ consistent performance in meeting stringent quality standards and delivery schedules, reinforcing the division’s role as a trusted partner within Honda’s North American production network.

Andy Lee, Maxxis International – USA President, said, “On behalf of everyone at Maxxis, I want to thank Honda for this tremendous honour. We’re very pleased to have met their high standards for excellence. All of us at Maxxis are very grateful for this recognition and are equally grateful for our partnership with Honda. I also want to thank our automotive OE division for their hard work and dedication, which made this award possible.”

Paul Dentinger, Senior Vice President of the Purchasing & Supply Chain Center at Honda Development & Manufacturing of America, LLC, said, “As we focus our automobile business on maximising hybrid and gas-powered models, Honda continues to invest in our North American supplier network, collaborating with our supplier partners to turn innovative technology into value for our customers. In this rapidly changing business environment, we must work closely with our suppliers to find new ways to improve cost competitiveness, speed up development time and enhance product appeal that ensures Honda is the brand of choice for customers. Congratulations to all of our award-winning service parts and mass production suppliers who earned this distinguished honour.”

Wacker Finalises Social Plan For 1,600 German Job Cuts Under PACE Programme

Wacker Finalises Social Plan For 1,600 German Job Cuts Under PACE Programme

German chemical group Wacker is moving forward aggressively with its PACE programme, a global initiative to cut costs and improve efficiency that was launched in October 2025. The overarching goal is to permanently secure the company’s competitive standing by slashing annual expenses by more than EUR 300 million, a target that has already been announced alongside plans for worldwide workforce reductions.

A key development in Germany involves a new agreement between management and employee representatives to handle the planned loss of roughly 1,600 jobs through socially responsible means. Instead of forced dismissals, the company will rely on voluntary measures such as attractive phased early retirement and severance packages. To create the financial breathing room for this approach, all German employees will accept a temporary solidarity contribution until 2028, taking the form of a four percent cut to both their hours and pay. All structural changes under the PACE umbrella are expected to be finalised by the end of 2027.

The distribution of job reductions will see the heaviest impact at the Burghausen site, Wacker’s largest globally, where 1,300 positions will be eliminated. The Nünchritz facility will lose 200 jobs, the Munich headquarters will reduce its headcount by 60 and a collective 50 positions will be cut from other Wacker locations across Germany. The implementation plan, which includes consolidating production facilities, adjusting shift system flexibility and shifting roles to international service hubs, has been fully agreed upon by both employer and employee representatives.

Christian Hartel, CEO, WACKER, said, "With the agreement we have now concluded, we have reached an important milestone in driving forward the necessary transformation in Germany and strengthening our competitiveness. We have already implemented numerous measures at our international sites that make us more flexible, more efficient and faster. Now, the implementation phase will start in Germany as well.”

Angela Wörl, Personnel Director, WACKER, said, "Together with the employee representatives, we have come up with good solutions to implement the necessary structural measures in Germany not only quickly, but, above all, in a socially responsible manner. This will strengthen the position of our German sites in the face of international competition and lay the foundation for future profitable growth."

Bridgestone Ceases Manufacturing Operations At Hsinchu Plant

Bridgestone Ceases Manufacturing Operations At Hsinchu Plant

Bridgestone Taiwan Co., Ltd. (Bridgestone) has completed a major business transformation, having ceased manufacturing operations at its Hsinchu plant on 11 May 2026 and concluded all related production activities. The decision was based on adjustments to its global operational strategy and long-term market development considerations. Under this plan, Bridgestone continues to deepen its presence in the Taiwan market, having transitioned into a sales and service-focused business model.

The company, which has operated in Taiwan since 1982, stated that the Hsinchu facility has played a key role in supporting the Bridgestone Group’s operations and product supply over the years, building a solid foundation for the brand locally. Bridgestone pledged to follow local regulations in providing affected employees with comprehensive support, including career transition services and other assistance measures.

Going forward, Bridgestone will strengthen its sales and service capabilities by enhancing channel development, refining sales systems and deepening collaboration with local distributors. The company also plans to broaden its product portfolio to meet diverse market demands and improve overall service levels. Guided by its mission of serving society with superior quality, Bridgestone aims to leverage its global manufacturing network to ensure stable supply and greater product competitiveness in Taiwan.