The Rough Trek: The Journey of ISO 9001 and Quality Management
- By PP Perera
- May 05, 2021
As far as Quality Management System (QMS) certification is concerned, my first exposure was to ISO 9000: 1994, about seven years after the first ISO 9000 standard emerged from the former BS 5750. The 20 + auditable QMS requirements has resulted in a bewildering and voluminous mass of documentations. It was virtually a system of documents, contrary to a documented system. According to the standard, the company was expected to establish, implement and maintain a documented procedure for all the auditable requirements of the standard. It was a period when the standard was spreading like bush fire, creating a gold mine for Consultants who thrived on the ignorance of the client companies. Preparation and maintenance of the documentation alone, engaged considerable managerial time, and hence the tendency to consider ISO 9000 based QMs as an area separate from the Quality Assurance and other operational functions which has still continued to the present day. This created some dichotomy between the ISO Department and the other functional sections resulting in conflicts. On doing the QMS audits, as an independent auditor for many companies, I have the experience of being confronted with a cart-load of files and documents. This was of course before, the soft copy methodology firmly got established. Many of the External Auditors, spent considerable time, in checking Document and Records, in scrutinizing document reference and revision numbers of even the less significant documents and formats, rather than concentration on the more important requirements. In this respect, I have a great respect for one of the very senior officers of the Sri Lanka Standards Institution, whose approach was to study the operational relationships and their effectiveness.
The transition in to ISO 9001:2000 saw some very significant and far-reaching changes, which the industries, took about one to two years to fully realize. It was a challenge for the auditors and the Certification bodies as well. A careful scrutiny of the eight principles of quality management, will show that they are nothing else but common business sense. The eight principles are:
- Customer focus
- Leadership
- Involvement of people
- Process approach
- Systems approach to management
- Continual improvement
- Factual approach to decision making
- Mutually beneficial supplier relations.

A casual glance at the principles, will reveal that it is about common sense of good managerial practices., irrespective of whether one goes for certification or not. However, it was an uphill task to grapple these concepts and integrate them holistically in to the quality management systems. Process approach in very simple terms means how to relate the inputs to outputs through the value adding conversions and how to control the activities, realize the desired results. It is directly related to the traditional definition of productivity, namely the ratio of out puts to inputs. What was difficult to comprehend was the fact that, the other seven quality management principles also provide inputs for the process approach. As an example, the auditors found it a grey area when it comes to evaluating leadership, in the context of the process approach. Regarding the establishment of the Quality Policy, which in turn is a requirement under leadership, I have seen many quality polices with attractive wordings which more often serve as show pieces. Very few companies have used the quality policy to provide direction for the setting up of quality objectives. One of the meaningful but concise quality policies I have seen is “We do everything, correctly, right first time at all times’’.
While the 2008 version of the ISO 9001 standard consisted of some notional changes only, the 2015 version signified a complete change of the concept of quality stressing the importance of quality in business strategy, by considering the impacts of external and internal factors and the expectations of internal and external parties on quality and including risk management as an important aspect of quality. Although the prime focus on ISO is product or service quality, companies cannot ignore the impact on quality, which covers product quality (Q), Price (P), and Delivery (D). The recent impacts of Covid-19 pandemic on the above aspect of quality, was amply seen throughout the world. The above requirements under the Organization Context, is a move in the right direction, in integrating quality in to all aspects of the business. However, most companies and even auditors, consider this in isolation as another requirement of the ISO 9001, which need minimum compliance. Similar comments can have made on the Identification of the risks and opportunities of the operational processes.
Product and service quality is used by most companies as means of maximizing the profit. The Nobel Prize Winner in Economics, Milton Friedman in 1970, stated that the sole responsibility of a business is to “use its resources to increase its profits. As a result of the rapid growth in consumerism, both locally and globally, business firms operate in a challenging and continually changing business environment. The rapid change is supported by rapidly expanding technology, and particularly of information technology. Dynamic organizations are making serious efforts to keep abreast of developments, in the changing business environment, while many traditional and conservative organizations are failing. Change has become inevitable.”
While we cannot find any fault with this approach, one cannot overlook the Social and Environmental bottom lines, which together with the Economic bottom-line, constitute the Triple Bottom of Sustainable development. The role of quality management on the social and environmental bottom lines, is a concept that has great potential in the modern-day concept. The reduction of scarp and rejects, especially in the tyre industry, will improve the environmental performance, while reducing the health and fire risks, often caused by irresponsible dumping.
Internal and external communications under the requirement 7.0, Support of the ISO 9001 and 14001:2015 standards are another area where adequate attention has been given. Despite the great advances in ICT, we can trace miscommunications as the root cause of most of the Non- conformance report raised during the QMS audits.
John Ruskin, the English author, (1819 -1900 ) once said, “ Quality is never an accident. It is always the result of intelligence effort.” I have seen this famous quote adorning the walls in some offices of CEOs and Senior Managers. However, the perennially repeating non-conformances related to quality in a large number of companies, make me to wonder whether the management and the mangers, “walk the talk.” Companies have in their procession, a handy tool, in the disguise of ISO 9001:2015, to enable them to establish the standard procedures, (SOPs), operate them and control, but many consider it as something to worry about only during the external audits of the certification bodies.
In this respect, it is worthy of mentioning that, in my country Sri Lanka, there is a famous Buddhist Cultural Pageant, in August every year, that attracts locals as well large numbers of tourists from across the globe. For the past 400+ years, this event follows the SOPs, without any, awareness of the ISO 9000, emphasizing that there is no magic or mystery about ISO, but the prevalence of good common sense. (TT)
Hankook Tire Drives Global Brand Visibility At TGL Presented By SoFi Season 2 Semifinals
- By TT News
- March 19, 2026
Hankook Tire reinforced its brand presence on the global stage as the Semifinals of TGL presented by SoFi Season 2 took place on 17 March 2026 at the SoFi Center in Florida. Serving as the inaugural Official Tyre Partner and a Founding Partner of the league, the company leveraged this platform to highlight its premium identity. By embedding advanced technological solutions within the sports entertainment sector, Hankook aligned itself with the principle of ‘Technological Innovation’ promoted by Hankook & Company Group Chairman Hyunbum Cho. This strategy effectively communicated a progressive and contemporary brand image to audiences spanning 150 countries.
The competition unfolded as a high-intensity doubleheader featuring the regular season's top four teams. In the opening matchup, the No. 2 seed, Los Angeles Golf Club, faced Atlanta Drive GC, the tournament’s 2025 champion and No. 3 seed. Although Atlanta initially held an advantage, Los Angeles secured a 6-4 victory to advance. After trailing 4-3 at the conclusion of the Triples session, Los Angeles mounted a comeback in Singles by claiming three consecutive points. A pivotal moment came when Justin Rose levelled the score on the 10th hole before taking the lead with a birdie on the fourteenth, ending Atlanta's pursuit of consecutive titles.
The second semifinal featured the regular-season leader, Boston Common Golf, against Jupiter Links GC. This contest attracted widespread attention due to the participation of golf stars Rory McIlroy and Tiger Woods in a high-stakes playoff atmosphere. Jupiter Links emerged victorious with a 9-5 win after a competitive Triples session. In Singles, Max Homa secured decisive victories over McIlroy in both of their encounters, propelling his team into the Final Series for the first time.
Both winning teams are set to compete in the Finals, a best-of-three series scheduled for 23 and 24 March 2026 at the same venue. As the season approaches its conclusion, Hankook Tire continues to connect with international audiences through elite sporting events. The company sustains a diverse global sports marketing strategy, encompassing partnerships with the UEFA Europa League, UEFA Conference League, Borussia Dortmund and Al Ittihad. Additionally, its role as an official partner in premier motorsport series like Formula E and the World Rally Championship underscores its commitment to demonstrating technological leadership.
Trelleborg Tires To Exhibit Performance-Driven XP Range At LogiMAT 2026
- By TT News
- March 19, 2026
Trelleborg Tires is all set to participate in LogiMAT 2026 to demonstrate how its XP series of material handling tyres delivers quantifiable performance gains and enhanced operational efficiency. Recognising that forklift fleets face a variety of demands, the XP range is engineered to match specific intensities, load requirements and working environments. Whether for rigorous warehouse operations or specialised settings needing non-marking or electrically conductive properties, these tyres are designed to help reduce unplanned downtime, optimise energy consumption and bolster workplace safety. The company invites attendees to explore these solutions at Hall 10, Stand A21 during Europe’s premier intralogistics event, which takes place in Stuttgart from 24 to 26 March 2026.
At the summit of the product line is the XP1000, built for the most demanding, maximum-intensity applications. This tyre enhances driver comfort through reduced vibration and superior traction, which also contributes to lower fuel consumption. A standout feature is its integrated Pit Stop Line technology, a visible orange indicator that emerges when roughly 100 operating hours remain. This proactive visual cue empowers fleet managers to schedule timely replacements, thereby circumventing unexpected and costly operational interruptions. The XP1000 is also offered with ProTEX, a specialised non-marking and electrically conductive rubber formulation designed for use in sensitive or potentially explosive atmospheres.
For the rigours of high-intensity tasks common in factories and distribution centres, the XP900 tyre provides exceptional stability and precise manoeuvrability. Constructed from advanced raw materials, its durable rubber compounds are rigorously tested to extend service life while supporting more environmentally conscious operations through a contribution to lower CO₂ emissions.
Addressing the needs of medium-intensity applications, the XP800 tyre is engineered for reliable performance in both indoor and outdoor settings. Its advanced tread pattern is specifically designed to support cost management without compromising on consistency. Completing the lineup, the XP700 tyre caters to lower-intensity material handling. It matches operational requirements with sufficient load capacity and responsive steering, and like its counterparts, includes a protective rim flange to guard against wheel damage, ensuring that efficiency and performance are maintained across all levels of activity.
Anton Stoynev, Director Material Handling & Construction Central Europe, Trelleborg Tires, said, “The full Trelleborg XP range, available in our portfolio and on display at LogiMAT 2026, demonstrates how our tyres support material handling operations across all intensities and environments. With tailored tyre solutions for specific operational needs, we enable customers to reduce downtime, optimise efficiency and enhance safety. As a business tyre partner to the forklift industry, we go beyond manufacturing tyres: we combine application expertise with practical support to empower customers to achieve their operational goals reliably and effectively.”
- Dunlop
- Dunlop Tires North America
- Dunlop Motorcycle Tyres
- Harley-Davidson
- Harley-Davidson Bagger World Cup
Dunlop Named Official Tyre Supplier For 2026 Harley-Davidson Bagger World Cup
- By TT News
- March 19, 2026
Dunlop Tires North America has announced its role as Official Tyre Supplier and Technical Partner for the upcoming Harley-Davidson Bagger World Cup, a global racing series debuting in March 2026. This championship will feature six double-header rounds held at prestigious circuits during select MotoGP weekends across North America and Europe, bringing high-performance bagger competition to an international stage.
The partnership builds upon a deep-rooted collaborative history between the two iconic brands, spanning decades of joint efforts in original equipment manufacturing, product innovation and competitive racing. Dunlop currently provides all original equipment tyres for Harley-Davidson’s touring lineup, a relationship founded on mutual trust and aligned performance objectives that bridge everyday road use with track-ready capability.
Dunlop’s involvement draws on significant experience gained from MotoAmerica's King of the Baggers series, as well as an extensive motorsports legacy encompassing road racing, flat track, motocross and supercross. For this new championship, Dunlop will engineer dedicated racing tyres tailored to the distinct challenges posed by high-performance bagger motorcycles. Comprehensive trackside technical support will accompany the tyre supply throughout the season, ensuring teams have expert assistance at every round.
Mike Buckley, Senior Vice President – Sales and Marketing, Dunlop Motorcycle Tires, said, “Being selected as the official tyre supplier for the Harley-Davidson Bagger World Cup is a tremendous honour for Dunlop. Harley-Davidson is not only an iconic motorcycle manufacturer, but a long-time collaborator. From original equipment development to championship level racing, this programme reflects more than a supply agreement. It represents a true partnership as we take on new technical challenges together at the highest level of international racing. We are proud to collaborate with Harley-Davidson as partners in this championship. Together, we are pushing the boundaries of what these motorcycles can achieve while delivering a racing product that reflects the scale, ambition and global reach of both brands.”
Goodyear Earns Third Consecutive Recognition As One Of World's Most Ethical Companies
- By TT News
- March 19, 2026
Goodyear has been named one of the World’s Most Ethical Companies for 2026 by Ethisphere, marking the third consecutive year it has received this prestigious honour. This recognition reflects the company’s enduring commitment to fostering integrity throughout its global operations. Goodyear is the only tyre manufacturer and one of just eight automotive businesses to appear on this year’s list, which spans 17 countries and 40 industries.
Ethisphere determines its honourees through a rigorous, data-driven evaluation process that examines corporate governance, ethical culture, compliance programmes, environmental and societal impact and third-party management. A panel of experts analyses this information to identify organisations that demonstrate exceptional ethical leadership and best practices in business integrity.
This latest recognition reaffirms Goodyear’s ongoing dedication to principled conduct and responsible business practices worldwide.
Erin Lewis, Vice President and Chief Compliance Officer, said, “Receiving this recognition for the third consecutive year is a reflection of our associates’ strong commitment to acting with integrity. Goodyear’s inclusion on this respected list again this year underscores our longstanding commitment to ethical decision-making, responsible leadership and creating a culture where integrity guides every action.”

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