The Rough Trek: The Journey of ISO 9001 and Quality Management
- By PP Perera
- May 05, 2021
As far as Quality Management System (QMS) certification is concerned, my first exposure was to ISO 9000: 1994, about seven years after the first ISO 9000 standard emerged from the former BS 5750. The 20 + auditable QMS requirements has resulted in a bewildering and voluminous mass of documentations. It was virtually a system of documents, contrary to a documented system. According to the standard, the company was expected to establish, implement and maintain a documented procedure for all the auditable requirements of the standard. It was a period when the standard was spreading like bush fire, creating a gold mine for Consultants who thrived on the ignorance of the client companies. Preparation and maintenance of the documentation alone, engaged considerable managerial time, and hence the tendency to consider ISO 9000 based QMs as an area separate from the Quality Assurance and other operational functions which has still continued to the present day. This created some dichotomy between the ISO Department and the other functional sections resulting in conflicts. On doing the QMS audits, as an independent auditor for many companies, I have the experience of being confronted with a cart-load of files and documents. This was of course before, the soft copy methodology firmly got established. Many of the External Auditors, spent considerable time, in checking Document and Records, in scrutinizing document reference and revision numbers of even the less significant documents and formats, rather than concentration on the more important requirements. In this respect, I have a great respect for one of the very senior officers of the Sri Lanka Standards Institution, whose approach was to study the operational relationships and their effectiveness.
The transition in to ISO 9001:2000 saw some very significant and far-reaching changes, which the industries, took about one to two years to fully realize. It was a challenge for the auditors and the Certification bodies as well. A careful scrutiny of the eight principles of quality management, will show that they are nothing else but common business sense. The eight principles are:
- Customer focus
- Leadership
- Involvement of people
- Process approach
- Systems approach to management
- Continual improvement
- Factual approach to decision making
- Mutually beneficial supplier relations.

A casual glance at the principles, will reveal that it is about common sense of good managerial practices., irrespective of whether one goes for certification or not. However, it was an uphill task to grapple these concepts and integrate them holistically in to the quality management systems. Process approach in very simple terms means how to relate the inputs to outputs through the value adding conversions and how to control the activities, realize the desired results. It is directly related to the traditional definition of productivity, namely the ratio of out puts to inputs. What was difficult to comprehend was the fact that, the other seven quality management principles also provide inputs for the process approach. As an example, the auditors found it a grey area when it comes to evaluating leadership, in the context of the process approach. Regarding the establishment of the Quality Policy, which in turn is a requirement under leadership, I have seen many quality polices with attractive wordings which more often serve as show pieces. Very few companies have used the quality policy to provide direction for the setting up of quality objectives. One of the meaningful but concise quality policies I have seen is “We do everything, correctly, right first time at all times’’.
While the 2008 version of the ISO 9001 standard consisted of some notional changes only, the 2015 version signified a complete change of the concept of quality stressing the importance of quality in business strategy, by considering the impacts of external and internal factors and the expectations of internal and external parties on quality and including risk management as an important aspect of quality. Although the prime focus on ISO is product or service quality, companies cannot ignore the impact on quality, which covers product quality (Q), Price (P), and Delivery (D). The recent impacts of Covid-19 pandemic on the above aspect of quality, was amply seen throughout the world. The above requirements under the Organization Context, is a move in the right direction, in integrating quality in to all aspects of the business. However, most companies and even auditors, consider this in isolation as another requirement of the ISO 9001, which need minimum compliance. Similar comments can have made on the Identification of the risks and opportunities of the operational processes.
Product and service quality is used by most companies as means of maximizing the profit. The Nobel Prize Winner in Economics, Milton Friedman in 1970, stated that the sole responsibility of a business is to “use its resources to increase its profits. As a result of the rapid growth in consumerism, both locally and globally, business firms operate in a challenging and continually changing business environment. The rapid change is supported by rapidly expanding technology, and particularly of information technology. Dynamic organizations are making serious efforts to keep abreast of developments, in the changing business environment, while many traditional and conservative organizations are failing. Change has become inevitable.”
While we cannot find any fault with this approach, one cannot overlook the Social and Environmental bottom lines, which together with the Economic bottom-line, constitute the Triple Bottom of Sustainable development. The role of quality management on the social and environmental bottom lines, is a concept that has great potential in the modern-day concept. The reduction of scarp and rejects, especially in the tyre industry, will improve the environmental performance, while reducing the health and fire risks, often caused by irresponsible dumping.
Internal and external communications under the requirement 7.0, Support of the ISO 9001 and 14001:2015 standards are another area where adequate attention has been given. Despite the great advances in ICT, we can trace miscommunications as the root cause of most of the Non- conformance report raised during the QMS audits.
John Ruskin, the English author, (1819 -1900 ) once said, “ Quality is never an accident. It is always the result of intelligence effort.” I have seen this famous quote adorning the walls in some offices of CEOs and Senior Managers. However, the perennially repeating non-conformances related to quality in a large number of companies, make me to wonder whether the management and the mangers, “walk the talk.” Companies have in their procession, a handy tool, in the disguise of ISO 9001:2015, to enable them to establish the standard procedures, (SOPs), operate them and control, but many consider it as something to worry about only during the external audits of the certification bodies.
In this respect, it is worthy of mentioning that, in my country Sri Lanka, there is a famous Buddhist Cultural Pageant, in August every year, that attracts locals as well large numbers of tourists from across the globe. For the past 400+ years, this event follows the SOPs, without any, awareness of the ISO 9000, emphasizing that there is no magic or mystery about ISO, but the prevalence of good common sense. (TT)
- Pirelli
- Pirelli P Zero
- Pirelli Cinturato RWD
- 2026 FIA European Rally Championship
- Rally Sierra Morena
- M-Sport Fiesta Rally3 Trophy
Pirelli Begins Title Defence As FIA ERC Season Kicks Off With Rally Sierra Morena
- By TT News
- April 17, 2026
Pirelli enters the 2026 FIA European Rally Championship (ERC) season as the defending Tyres Manufacturer champion, with the opening round taking place from 17 to 19 April on the demanding asphalt roads of Rally Sierra Morena in Andalusia. A total of 62 crews will gather for the event, and more than 30 of them are expected to fight for the initial points of the European title race. The challenging route features 203.80 timed kilometres spread across 13 special stages, setting the scene for a competitive weekend.
To equip its teams for this gruelling asphalt challenge, Pirelli has prepared a selection of tyres from the P Zero range, specifically the hard RA5C and soft RA7+ compounds for dry conditions, complemented by the Cinturato RWD for wet weather. Among the leading contenders using Pirelli tyres are Andrea Mabellini, who secured third place in the overall championship last year and will drive a Lancia Y HF, along with reigning Italian champion Giandomenico Basso and Teemu Suninen, both piloting a Skoda Fabia RS.
Beyond the main European championship entries, Pirelli also serves as the sole supplier and technical partner for the M-Sport Fiesta Rally3 Trophy, now in its third season. This initiative has attracted 11 crews to Rally Sierra Morena, further highlighting Pirelli’s broad involvement in the event. The tyre allocation rules specify that drivers in RC2, RC3 and RGT categories receive 16 tyres, while those in RC4, RC5 and RC6 are allocated 12.
For crews taking part in Qualifying, the tyres used during that session count towards the overall allocation. However, tyres used during Free Practice and the Shakedown are not included in the total. With a strong field and Pirelli’s comprehensive technical support, the 2026 season opener promises intense competition on the Andalusian stages.
Titan Expands Black Rock Lineup With Function Forward Aluminium Wheels For Trucks, SUVs and Jeeps
- By TT News
- April 17, 2026
Titan International has broadened its Black Rock branded Styled Wheels collection by launching a new range of aluminium wheels aimed at truck, SUV and Jeep enthusiasts who prioritise function and purpose-driven design. This expansion strengthens Titan’s dedication to products that blend toughness, adaptable fitment and striking modern aesthetics. It also supports the company’s ongoing expansion within specialty and off-road vehicle segments.
Engineered for genuine on- and off-road use, these new wheels cater to drivers with an outdoor lifestyle who refuse to compromise between high level performance and cutting edge looks. The Black Rock aluminium lineup includes multiple series and comes in a variety of finishes such as Gloss Black, Satin Black, Bronze and Gloss Silver Full Mach. These finishes offer a balance of classic and contemporary styling.

Available diameters include 17, 18 and 20 inches, covering popular bolt patterns, offsets and backspacing configurations for today’s most common trucks, SUVs and Jeeps. Designed as a function forward wheel solution, the Black Rock aluminium wheels provide the rugged styling and fitment options off road enthusiasts demand, all while maintaining uncompromised quality and performance.
Ryan Fuller, Styled Wheels & High-Speed Trailer Product Manager at Titan, said, “Customers want wheels that look great, fit right and hold up to real use. This launch expands the Black Rock aluminium offering with fresh styles and finishes while staying true to what the brand is known for: purpose-inspired designs.”
DUNLOP And TWMR Extend FIM ARRC Tyre Partnership Through 2031
- By TT News
- April 17, 2026
DUNLOP (company name: Sumitomo Rubber Industries, Ltd.) has officially extended its exclusive tyre supplier and technical partnership with Two Wheels Motor Racing (TWMR) for the FIM Asia Road Racing Championship (ARRC). This renewed agreement will remain in force until the year 2031, continuing a collaboration that dates back to the very first season of the championship in 1996.
For nearly three decades, DUNLOP has worked alongside TWMR as the designated official tyre partner, helping to shape what is now Asia’s premier road racing series. Their joint efforts have consistently focused on delivering fair competition and world-class technical standards, ensuring that the championship remains a benchmark for motorcycle racing in the region.
Under the renewed contract, DUNLOP will supply high-performance racing tyres across all classes and provide comprehensive on-site technical support at every circuit. This long-term commitment reflects the deep trust between both organisations and their shared ambition to advance motorsports throughout Asia.
Ron Hogg, Promotion Director, TWMR, said, “I am delighted that we will be able to continue our partnership with DUNLOP through 2031. A collaboration spanning 30 years is a truly rare milestone and a testament to the unwavering passion both companies share for the development of motorsports in Asia. We are extremely proud of the strong relationship we have built over the years. As the championship continues to grow, we look forward to achieving even greater success together with DUNLOP for the future of motorsports in Asia.”
Continental Sharpens Its Gravel Lineup With Faster, More Agile Dubnital 50 mm
- By TT News
- April 17, 2026
Continental has responded to the changing landscape of modern gravel riding by adding a new 50 mm version of its Dubnital tyre to its product range. This tyre model first proved itself in fast paced cross country racing, where it became known for combining impressive rolling speed with dependable handling. Before this launch, gravel riders had already embraced the larger 55 mm Dubnital, and this slimmer 50 mm option now allows Continental to better serve those competing on increasingly aggressive and technical gravel courses.
Designed for surfaces ranging from dry to damp, including rocky trails, hardpack and medium loose dirt, the Dubnital 50 mm features a carefully arranged tread. Its smooth centre section keeps straight line riding efficient, while the raised shoulder knobs dig in to deliver strong braking traction and steady cornering when the ground turns rough or unpredictable. The tyre also incorporates Continental’s latest Tubeless Ready and hookless compatible designs, ensuring it works properly with current wheel systems without sacrificing the control or performance the Dubnital name stands for.


As gravel race routes become faster, rougher and more complex, this new 50 mm tyre is quickly becoming a top choice for cyclists seeking a genuine balance between speed, stability and toughness. For cross country and down country riding, the Dubnital remains a quick option for light mixed terrain and hardpack surfaces. But for gravel applications specifically, the 50 mm size unlocks a more aggressive setup, giving riders the confidence to handle tougher courses and unpredictable trail conditions.
Rosa Klöser, 2024 Life Time UNBOUND Gravel 200 winner and Continental Tires ambassador, said, “For me, the Dubnital 50 mm is one of the most anticipated tyres in gravel right now. Considering the clearance of most gravel bikes, adding a 50 mm Dubnital will make a lot of gravel fans very happy – including myself. The tyre inspires a huge amount of confidence, especially in corners where you can really maximise your speed thanks to its incredible grip and braking control. But what stands out for me is its versatility – it’s not just for technical gravel! It’s a fast, reliable all-rounder for riders who want extra comfort, grip and durability without sacrificing speed.”
Alexander Haenke, MTB and Gravel Product Manager, Continental Tires, said, “With the introduction of the Dubnital 50 mm, we are removing the boundaries between mountain biking and gravel once and for all. The Dubnital already surpassed its predecessor, the Race King, and now confidently straddles the line between the gravel and MTB segments. In this 50 mm dimension, it hits a distinct sweet spot for technically demanding off‑road races such as Traka, The Rift or Badlands. The Dubnital 50 mm delivers its well‑proven off‑road performance paired with low rolling resistance, high puncture protection and low weight — a trend born in the racing scene, now available to everyone.”



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