The Rough Trek: The Journey of ISO 9001 and Quality Management

The Rough Trek: The Journey of ISO 9001 and Quality Management

As far as Quality Management System (QMS) certification is concerned, my first exposure was to ISO 9000: 1994, about seven years after the first ISO 9000 standard emerged from the former BS 5750. The 20 + auditable QMS requirements has resulted in a bewildering and voluminous mass of documentations. It was virtually a system of documents, contrary to a documented system. According to the standard, the company was expected to establish, implement and maintain a documented procedure for all the auditable requirements of the standard. It was a period when the standard was spreading like bush fire, creating a gold mine for Consultants who thrived on the ignorance of the client companies. Preparation and maintenance of the documentation alone, engaged considerable managerial time, and hence the tendency to consider ISO 9000 based QMs as an area separate from the Quality Assurance and other operational functions which has still continued to the present day. This created some dichotomy between the ISO Department and the other functional sections resulting in conflicts. On doing the QMS audits, as an independent auditor for many companies, I have the experience of being confronted with a cart-load of files and documents. This was of course before, the soft copy methodology firmly got established. Many of the External Auditors, spent considerable time, in checking Document and Records, in scrutinizing document reference and revision numbers of even the less significant documents and formats, rather than concentration on the more important requirements. In this respect, I have a great respect for one of the very senior officers of the Sri Lanka Standards Institution, whose approach was to study the operational relationships and their effectiveness.

The transition in to ISO 9001:2000 saw some very significant and far-reaching changes, which the industries, took about one to two years to fully realize. It was a challenge for the auditors and the Certification bodies as well. A careful scrutiny of the eight principles of quality management, will show that they are nothing else but common business sense. The eight principles are:

  • Customer focus
  • Leadership
  • Involvement of people
  • Process approach
  • Systems approach to management
  • Continual improvement
  • Factual approach to decision making
  • Mutually beneficial supplier relations.

 A casual glance at the principles, will reveal that it is about common sense of good managerial practices., irrespective of whether one goes for certification or not. However, it was an uphill task to grapple these concepts and integrate them holistically in to the quality management systems. Process approach in very simple terms means how to relate the inputs to outputs through the value adding conversions and how to control the activities, realize the desired results. It is directly related to the traditional definition of productivity, namely the ratio of out puts to inputs. What was difficult to comprehend was the fact that, the other seven quality management principles also provide inputs for the process approach. As an example, the auditors found it a grey area when it comes to evaluating leadership, in the context of the process approach. Regarding the establishment of the Quality Policy, which in turn is a requirement under leadership, I have seen many quality polices with attractive wordings which more often serve as show pieces. Very few companies have used the quality policy to provide direction for the setting up of quality objectives. One of the meaningful but concise quality policies I have seen is “We do everything, correctly, right first time at all times’’.

While the 2008 version of the ISO 9001 standard consisted of some notional changes only, the 2015 version signified a complete change of the concept of quality stressing the importance of quality in business strategy, by considering the impacts of external and internal factors and the expectations of internal and external parties on quality and including risk management as an important aspect of quality. Although the prime focus on ISO is product or service quality, companies cannot ignore the impact on quality, which covers product quality (Q), Price (P), and Delivery (D). The recent impacts of Covid-19 pandemic on the above aspect of quality, was amply seen throughout the world. The above requirements under the Organization Context, is a move in the right direction, in integrating quality in to all aspects of the business. However, most companies and even auditors, consider this in isolation as another requirement of the ISO 9001, which need minimum compliance. Similar comments can have made on the Identification of the risks and opportunities of the operational processes.

Product and service quality is used by most companies as means of maximizing the profit. The Nobel Prize Winner in Economics, Milton Friedman in 1970, stated that the sole responsibility of a business is to “use its resources to increase its profits. As a result of the rapid growth in consumerism, both locally and globally, business firms operate in a challenging and continually changing business environment. The rapid change is supported by rapidly expanding technology, and particularly of information technology. Dynamic organizations are making serious efforts to keep abreast of developments, in the changing business environment, while many traditional and conservative organizations are failing. Change has become inevitable.”

While we cannot find any fault with this approach, one cannot overlook the Social and Environmental bottom lines, which together with the Economic bottom-line, constitute the Triple Bottom of Sustainable development. The role of quality management on the social and environmental bottom lines, is a concept that has great potential in the modern-day concept. The reduction of scarp and rejects, especially in the tyre industry, will improve the environmental performance, while reducing the health and fire risks, often caused by irresponsible dumping.

 Internal and external communications under the requirement 7.0, Support of the ISO 9001 and 14001:2015 standards are another area where adequate attention has been given. Despite the great advances in ICT, we can trace miscommunications as the root cause of most of the Non- conformance report raised during the QMS audits.

John Ruskin, the English author, (1819 -1900 ) once said, “ Quality is never an accident. It is always the result of intelligence effort.” I have seen this famous quote adorning the walls in some offices of CEOs and Senior Managers. However, the perennially repeating non-conformances related to quality in a large number of companies, make me to wonder whether the management and the mangers, “walk the talk.” Companies have in their procession, a handy tool, in the disguise of ISO 9001:2015, to enable them to establish the standard procedures, (SOPs), operate them and control, but many consider it as something to worry about only during the external audits of the certification bodies.

In this respect, it is worthy of mentioning that, in my country Sri Lanka, there is a famous Buddhist Cultural Pageant, in August every year, that attracts locals as well large numbers of tourists from across the globe. For the past 400+ years, this event follows the SOPs, without any, awareness of the ISO 9000, emphasizing that there is no magic or mystery about ISO, but the prevalence of good common sense. (TT)

Apollo Tyres Inaugurates Flagship Super-Premium Store In Jaipur

Apollo Tyres Inaugurates Flagship Super-Premium Store In Jaipur

Apollo Tyres has expanded its premiumisation strategy with the inauguration of a super-premium branded retail outlet in Jaipur. The flagship location, situated at Bhagwati Motors Nokha Pvt Ltd on New Sanganer Road in the Mansarovar Area, was officially opened by Rajesh Dahiya, the company’s Vice President and Business Head.

This retail concept transcends the traditional tyre store model by integrating high-end products, expert advisory services and digital technology with a community-centric atmosphere for car enthusiasts. Patrons can benefit from tailored tyre selections aligned with their specific vehicle and driving habits, alongside conveniences such as online scheduling, rapid installation and upscale waiting lounges.

Notable features include curated product ranges and service bundles designed for luxury and performance vehicles, alongside dedicated spaces for automotive hobbyists to participate in brand-driven events. This Jaipur facility represents the second such venture following a similar launch in Bengaluru, with Apollo Tyres planning to establish three to four additional outlets in other major cities shortly.

This new format underscores Apollo Tyres’ commitment to redefining customer engagement in the mobility sector, shifting focus from mere product sales to personalised, experience-oriented interactions. The initiative strengthens the company’s foothold in the premium mobility segment while reinforcing its ongoing journey toward elevated brand positioning across India.

Rajesh Dahiya, Vice President and Business Head, Apollo Tyres Ltd, said, "The expectation of today’s customers extend well beyond the product itself. With this new retail format, we are creating a premium destination that combines expert advice, convenience and personalised service while building stronger engagement with the automotive community."

Triangle Tyre Secures Place On 2026 China Auto New Supply Chain Top 100 List

Triangle Tyre Secures Place On 2026 China Auto New Supply Chain Top 100 List

Triangle Tyre has secured a position on the 2026 China Auto New Supply Chain Top 100 list, released in Shanghai on 2 July alongside the Global Automotive Supply Chain Enterprise Competitiveness Analysis Report. The recognition highlights the manufacturer's sustained growth and strong overall capabilities within the domestic automotive sector.

The annual ranking evaluates companies based on business results, technological advancement, global support networks and sustainability efforts. Triangle Tyre's repeated inclusion signals industry acknowledgment of its competitive edge and international reach, reinforcing its commitment to long-term quality development.

Innovation remains central to the company's operations, supported by domestic and United States-based research centres. The firm holds 1,322 patents and has contributed to 155 national standards and 15 international standards. Research spending reached RMB 465 million (approximately USD 68.70 million) in 2025, marking a 7.62 percent increase from the prior year.

Key technological advances include an electromagnetic induction curing process that cuts energy use per unit by over 70 percent, backed by multiple patents including two from United States. The company has also introduced adhesion protection for giant OTR tyres and launched the e-Travel series for new energy vehicles, emphasising range, low noise and safety.

Triangle Tyre supplies over 60 domestic manufacturers and collaborates with global names like Caterpillar and Volvo. Shipments for new energy vehicle tyres rose nearly 40 percent in 2025, while OTR tyre volumes grew more than 20 percent. Exports reach over 180 countries, with overseas production projects currently advancing.

Sustainability achievements include national Green Factory status and energy efficiency recognition from the Ministry of Industry and Information Technology. The company earned an EcoVadis Gold Medal with a score of 81, ranking among the top five percent worldwide. Triangle Tyre continues to integrate renewable materials and reduce emissions while strengthening ESG practices to boost future competitiveness.

Liberty Tire Recycling Expands Gulf Coast Footprint With Three Strategic Acquisitions

Liberty Tire Recycling Expands Gulf Coast Footprint With Three Strategic Acquisitions

Liberty Tire Recycling, a portfolio entity under the global infrastructure investor I Squared Capital, has announced a significant expansion of its Gulf Coast footprint. The company has finalised the acquisition of three key regional players: All American Tire, Colt Tire Recycling and Genan, Inc., the United States subsidiary of Genan A/S. This strategic move consolidates Liberty’s position across Texas and Louisiana, establishing what is now the most comprehensive tyre recycling network in the area.

The unified operations of these three firms are set to dramatically increase Liberty’s existing capacity for rubber processing and tyre collection. By integrating their assets, Liberty aims to offer a seamless suite of services, encompassing collection, processing and the supply of recycled materials. This expansion is a direct response to the escalating demand for sustainable end-of-life tyre management from retailers, manufacturers and municipal governments throughout one of the nation’s most rapidly developing regions.

Each acquired company brings specialised strengths and seasoned leadership to the combined entity. All American Tire, founded by Tom and Jodi Parker in Fort Worth, is a dominant force in collection and crumb rubber production within the Dallas-Fort Worth metroplex. Colt Tire Recycling, established by Kip and Sydney Vincent in Louisiana, is recognised for its collection leadership and innovative applications of recycled rubber in civil engineering. Meanwhile, Genan’s Houston facility is renowned for its advanced processing technology, producing high-grade rubber granules for demanding sectors like automotive parts and playground surfacing. Thomas Boehme of Genan will assume a new role with Liberty to spearhead continued US growth.

To ensure operational continuity and customer stability, senior management from All American, Colt and Genan will transition to Liberty. This integration of experienced leadership is intended to guide the future development of each business. As North America’s premier tire recycler, Liberty processes hundreds of millions of tyres annually. This latest expansion bolsters its circular-economy mission by increasing the availability of recycled rubber for infrastructure, manufacturing and high-value applications across the continent.

Thomas Womble, CEO, Liberty Tire Recycling, said, "We have always been about bringing together proven partners who have built something that enhances Liberty – and All American, Colt and Genan do just that. We look forward to combining our expertise with their proven success to provide customers across the Gulf Coast with expanded capabilities, stronger regional service and new opportunities for sustainable end-of-life tyre management."

Citira Bolsters Western Sweden Network With Gummiverkstan i Torsby Acquisition

Citira Bolsters Western Sweden Network With Gummiverkstan i Torsby Acquisition

Citira, a Sweden-based company specialising in circular tyre management, has announced the acquisition of Gummiverkstan i Torsby, a well-established service point located in west-central Sweden. The transaction strategically bolsters Citira’s presence along the vital E45 and E16 transport corridors through the Värmland region, adding a key facility to its growing network.

Under the leadership of Karl-Johan Axelsson, Gummiverkstan has built a solid reputation over the years for reliably servicing both heavy vehicles and passenger cars within the Torsby area. The business experienced consistent growth, driven by a steadfast commitment to its loyal local clientele and a focus on dedicated automotive care.

As part of the agreement, Gummiverkstan will maintain its current operations, retaining all staff and continuing at its existing premises while gaining access to Citira’s broader resources to facilitate further expansion. Axelsson will transition into a new role as a co-owner of Citira, ensuring continuity and strategic alignment for the future.

Urban Tibbelin, Head of Sweden at Citira, said, "Gummiverkstan i Torsby is an important addition to our presence in Värmland. Karl-Johan and his team have earned a standing in Torsby that only comes from doing the job well, year after year, and that local trust is exactly the foundation we want to build on. We're glad to have them with us.”

Axelsson said, "It has been a privilege to look after Torsby's vehicles for as long as I have, and joining Citira means me and my team get to keep doing exactly that. With the addition of their backing to serve our customers well for many years to come, I'm confident we will only get better as part of the group.”