THE TYRE INDUSTRY: WORKING AS ONE

Nokian Tyres To Hire 150 Workers At Its Dayton Plant

The Global Data Service Organisation (GDSO) for tyres and automotive components is only a few months old in the tyre industry but is doing an exceptional job at elevating it. The international non-profit organisation standardises data related to tyres and defines solutions to access and exchange data. Moreover, it establishes worldwide agreement on a web service to facilitate data access by stakeholders. Tyre Trends caught up with Riccardo Giovannotti, GDSO Secretary General, who explained how GDSO functions, the significance of sharing knowledge within the tyre industry and about getting more tyre manufacturers on board with the organisation.

Can you tell us a bit about GDSO?
GDSO was established in January 2022, which makes us pretty young. It was founded by five founding members that are tyre manufacturers – Bridgestone, Continental, Goodyear, Michelin and Pirelli. GDSO wants to be technology-agnostic; therefore, we aren’t paying attention to just one specific technology. We want to stick to standardised technology in line with the first word of our pay-off: ‘Standardise. Share. Simplify.’

When we talk about data, that could be static data like the tyre brand, tyre dimension, date of production etc. or also some possible performance data like the rolling resistance value, the uniformity data etc.

Today, the bigger challenge for the tyre industry is to retrieve tyre data. Visual inspection, data inspection etc. are causing a lot of waste of time and missed opportunities, leading to a lack of profitability – not just for the tyre manufacturers but all the stakeholders involved in the tyre value chain.

When you say data, what kind of data do you mean?
I mean the data around the tyre.

The tyre industry is one that is not very keen on sharing data, especially when it comes to raw materials. So what is the purpose of coming together to retrieve data?
We know that everyone in the industry is competing fiercely with one another. However, in the past five to six years, the tyre industry has realised that the competition will change. We are entering a digital era of opportunities and our vehicles are becoming more connected. Hence, we really need to step up together and elevate the tyre sector to the digital age. After that, tyre manufacturers will definitely compete with one another. But before we get there, we have to join forces so that the scale-up of the entire industry may be quicker. Thus, it is a win-win situation.

Plus, we need to share our knowledge with one another. Sharing knowledge is not an issue if we want to solve the industry’s problems together. In fact, sharing knowledge presents opportunities. So it’s all about the mindset – to work together towards opportunities. And I am sure that tyre manufacturers will start competing once the data is available in an electronic format on the services to be provided, which would be very interesting. Therefore, we would like to unlock this potential through the sharing of knowledge and information, which should be further based on simplification.

Speaking of knowledge sharing, are you open to having more GDSO members to get their insights?
While we already have a solution for retrieving data, we are open to engaging new members. Five members are not enough, and we need to bring the tyre industry to another level. In order to achieve this, we need new members to join us who can share their input from a technical standpoint. Hence, our organisation is already shaped with a clear governance that wants to be transparent. We want to have a shared platform from a collaboration standpoint. For this, we need the cooperation of different technical aspects made by different tyre manufacturers. The point is to come together for one common goal.

Can you tell us more about your solution?
The solution that we have invented is something that is not disruptive. It is based on the common commitment towards standardisation: the Tyre Information Service (TIS). Before launching the solution, we were looking for some benchmarks. While we had a clear understanding of ‘what’ the problem was, we wanted the ‘why’ to exist. Thus, before addressing the ‘how’, we decided to go for a benchmarking. It was possible that some other industry (not necessarily the vehicle or tyre industry, but beyond that) may have tackled the same challenge. And the answer was that no one had done it. This was because of the old mindset that competitors cannot share. So we engaged with stakeholders and went through ISO, GS1 etc. and brought about the solution. Our target is to work with entities and not with a single owner of the vehicle or tyre. The intention is to create an ecosystem.

The fact is that the tyre industry was still perceived as an old industry. Something like a beauty product – just a black product placed on the road. However, at the same time, we decided to consider this product as an asset, because from an engineering standpoint, it is the first sensor for the vehicle. Therefore, we can start understanding the friction condition, the road condition, the vehicle behaviour and so on. Earlier, every tyre manufacturer would start building services and solutions starting from this. Hence, we have an engineering angle but also new digital services. In truth, the tyre industry is also working on prognostic services. Ultimately, the concept behind unlocking the potential is to enable services and solutions that may make mobility safer and more sustainable.

Do you have data analysts on your team?
No, we don’t. GDSO acts as the highway controller – we show and provide the ticket to the correct entrance and the correct exit. However, the data and data ownership remain with the tyre manufacturer. We just provide an interface and a platform where the data provided by the tyre companies can be seen. This highway should just be an additional asset to be used and not burden the different stakeholders.

How are you making sure that the data is secure?
Cybersecurity does not really apply to GDSO. However, we want our members to have high standards of cybersecurity. We want the members and tyre manufacturers to sit together and set the standard that they must adopt for cybersecurity to apply to the TIS.

Being a non-profit organisation, what is the source of income for GDSO?
Our only source of income is the membership fees. Also, in any case, every start-up will be sustainable from an economic standpoint as well. And this is what we keep in mind as members, that is, to be sustainable as an organisation. Thus, we are already working on creating new services that we may sell (but not to make profits). The organisation itself is robust enough to be long-lasting.

Is it easy to get more tyre manufacturers on board with GDSO, especially Asian manufacturers who are establishing their base in Europe?
We are already in the spotlight made by the big tyre manufacturers. Besides, different tyre associations were involved in this journey from the very beginning. I am in talks with Japan Automobile Tyre Manufacturers Association (JATMA) about the latest updates in the tyre industry and how they can now apply in order to be members of GDSO as well. Similarly, I am doing the same with other European and American tyre manufacturers. Besides, I also have plans on getting in touch with the Chinese tyre manufacturers. Hence, the momentum is quite good.

Nevertheless, I think the biggest challenge is going to be telling some of the tyre mould companies – which do not have a very global perspective and not a very long business plan – that digitalisation is not an option; it is a must and just a matter of time. I understand that these mould companies tend to concentrate more on daily, manufacturing-oriented activities. They may not have a clear signal of digitalisation as their customers are not demanding it yet. But they can start by having a clear understanding of what will be the long-term view – even if not by implementing digitalisation immediately – and can plan a strategy for the years going forward.

Apollo Tyres Launches Vredestein Perfect Tour+ Bicycle Tyre With Puncture-Protection Layer

Apollo Tyres Launches Vredestein Perfect Tour+ Bicycle Tyre With Puncture-Protection Layer

Apollo Tyres Ltd has launched the Vredestein Perfect Tour+, a new urban bicycle tyre designed for reliability across diverse conditions. Engineered for daily commutes and longer tours, this tyre accommodates both traditional and electric bicycles, including higher-speed pedelec models, as confirmed by its full ECE R75 certification. This ensures its capability to handle increased loads and velocities while maintaining safety and comfort.

A key focus of the design is enhanced durability, achieved through a robust 5-mm puncture-protection layer. This reinforcement substantially diminishes the likelihood of flats from road hazards. For consistent performance in varied weather, the tyre utilises a specialised Optimum Silica Processing (OSP) compound. This technology provides secure grip on wet, slippery or snowy surfaces by improving the bond between silica and rubber, offering reliable traction even in colder temperatures.

Further contributing to its all-weather performance is a refined V-shaped tread pattern, which promotes stable roadholding without sacrificing efficiency. This design works to reduce rolling resistance, facilitating smoother and faster rides. The Vredestein Perfect Tour+ will be available from March in multiple sizes commonly used for touring and commuting, such as 50-559 and several 622 diameter options.

Nic Knippers, Divisional Head – Vredestein Two Wheel Tyres, Apollo Tyres Ltd, said, “The Perfect Tour+ continues our long tradition of developing touring products that combine safety, durability and reliable everyday performance. With its upgraded protection and advanced compound technology, it provides riders with even more worry-free kilometres of riding, whether they’re commuting or touring, and is fully able to harness the enhanced torque delivered by e-bikes and speed pedelecs.”

Cabot Completes Acquisition of MXCB From Bridgestone

Cabot Completes Acquisition of MXCB From Bridgestone

Cabot Corporation has completed the acquisition of Mexico Carbon Manufacturing S.A. de C.V. from Bridgestone Corporation, following regulatory approvals, the US-based materials group said on Monday.

The transaction, first announced in August, brings the Mexican carbon black producer, known as MXCB, into Cabot’s global manufacturing network. Financial terms were not disclosed.

Cabot has long supplied reinforcing carbon products to Bridgestone, and said the acquisition would further strengthen the relationship between the two companies.

The MXCB facility is located near Cabot’s existing site in Altamira, Mexico. Cabot said the addition would expand its production capacity, improve operational flexibility and allow the manufacture of a wider range of reinforcing carbon products to serve customer demand and future growth.

Sean Keohane, President and Chief Executive Officer of Cabot Corporation, said the acquisition marked “a significant step forward” in the company’s strategy to grow its core businesses.

“By adding the MXCB facility to our global network, we are expanding our manufacturing capabilities, enhancing supply reliability for our customers, and positioning Cabot for long-term success,” Keohane said. “We are excited to welcome the MXCB team to Cabot and look forward to building on our strong partnership with Bridgestone as we continue to deliver industry-leading reinforcing solutions around the world.”

Hankook’s iON Race Tyre Shines At 2026 Miami E-Prix

Hankook’s iON Race Tyre Shines At 2026 Miami E-Prix

Hankook’s iON Race tyre played a defining role in the unpredictable third round of the ABB FIA Formula E World Championship in Miami. For this event, a new bespoke circuit configuration at the Miami International Autodrome presented fresh challenges with its temporary, non-uniform surface. These demands were intensified by a historic first: a wet-weather Miami E-Prix. As grip levels shifted dramatically from the initial safety car period onward, the tyre’s predictable warm-up behaviour and controlled thermal characteristics provided teams with a stable platform. This consistency was vital for managing the evolving conditions, allowing for strategic adaptation without sacrificing balance or race-long efficiency.

The race itself unfolded as a closely fought contest, ultimately won by Jaguar TCS Racing's Mitch Evans, who strengthened his championship position. Beyond supplying crucial performance on-track, Hankook engaged directly with the festival atmosphere of the Formula E weekend. The brand operated a dedicated Fan Village where attendees could explore the iON road tyre range and interact with displays highlighting Hankook’s philosophy and advancements in EV-specific tyre technology.

This Miami round, with its unique configuration and variable weather, served as a valuable proving ground. The insights gained from the iON Race tyre’s performance under such distinct pressures directly contribute to the ongoing development of Hankook’s broader electric vehicle tyre portfolio. With the Miami chapter complete, the championship's focus now shifts to the contrasting high-speed challenge of the Jeddah Corniche Circuit in Saudi Arabia.

Manfred Sandbichler, Senior Director, Hankook Motorsport, said, “Miami was a strong example of how important predictable tyre behaviour is on a newly introduced Formula E layout at an iconic venue. As grip levels evolved throughout the weekend, the iON Race delivered the stability and consistency required to support competitive racing under changing conditions.”

King Willem-Alexander Opens Tyre Chemical Recycling Plant In The Netherlands

King Willem-Alexander Opens Tyre Chemical Recycling Plant In The Netherlands

King Willem-Alexander inaugurated what Circtec calls Europe’s largest and most advanced chemical recycling facility for end-of-life tyres, marking the start of operations at the company’s Delfzijl plant in the Netherlands’ northern chemical cluster.

The facility, whose investment was announced in May 2024, has completed construction and commissioning of its first phase and is now processing 50,000 tonnes of waste tyres a year. During the ceremony, the King symbolically began operations by feeding tyre material into Circtec’s proprietary CIFR pyrolysis reactor. The event was attended by the Netherlands’ Deputy Prime Minister and Minister of Climate and Green Growth, along with the British Ambassador to the Netherlands.

Circtec’s technology converts discarded tyres into a slate of products including a marine fuel marketed as HUPA, circular naphtha for use in plastics and chemicals and recovered carbon black for reuse in tyres, rubber and plastics. The plant can also supply tyre pyrolysis oil to petrochemical and refining customers as a lower-carbon feedstock.

The Delfzijl project follows more than 15 years of technology and product development by the company. At current capacity, the plant is expected to process roughly 6 percent of Europe’s annual waste tyre stream. More than half of Europe’s end-of-life tyres are still burned in cement kilns or exported to Asia for disposal, according to Circtec.

An ISO-standard life cycle assessment commissioned by the company indicates the plant could cut greenhouse gas emissions equivalent to about 3 percent of the Dutch chemical industry’s national emissions once the site reaches full scale.

Circtec plans to begin construction of a second phase later this year, expanding capacity in modules to a total of 200,000 tonnes of tyres a year.

The company has secured long-term offtake agreements for its entire output. Birla Carbon will take the recovered carbon black for its Continua de-carbonisation product line, while British Petroleum has contracted volumes of the marine fuel, circular naphtha and tyre pyrolysis oil.

The project is backed by Novo Holdings and A.P. Moller Holding, which closed a Euro 150 million funding round for Circtec in 2024. The company is planning additional plants globally, both as owner-operator projects and through joint-venture licensing.

During the visit, the King toured the facility and met employees as well as representatives from British Petroleum, Birla Carbon and Dutch tyre recycling body RecyBEM. Discussions also involved local and regional authorities on the plant’s economic and environmental role in the Groningen region.

Commenting on the occassion, Circtec Chief Executive Officer Allen Timpany said, “Circtec now moves forward to operate the first phase of this plant and to expand it to its full designed and permitted size. Let us work together to scale this success further. So that this plant may inspire others, here in the Netherlands and far beyond, to rethink waste, reimagine value, and to keep moving forward, tenaciously, innovatively, and with strategic vision toward a sustainable and resilient industrial future”.

Speaking during the inaugural ceremony, Netherlands Deputy Minister and Minister of Climate and Green Growth Sophie Hermans said, "What we see here at Circtec is Green Growth at its best. Every year, 180,000 tonnes of used car tyres will be given a second life as a high-quality raw material. That is circular economy on an industrial scale. This factory shows that we can and want to become more sustainable in the Netherlands and dare to build new, future-proof industry. Good for our climate, good for our economy and good for the earning capacity of the Netherlands."