Hankook’s Collaborative Effort To Help Lessen Tyre Waste Generation

In an effort to make the world sustainable, Hankook Tire has collaborated with shoe brand YASE to launch eco-friendly shoes made of recycled tyres.Together, they have got on board the ‘Zero – Leave Nothing Behind’ project which aims to upcycle ELTs to make sustainable shoe products. 

Hankook Tire has always been at the forefront of sustainable practices with having set goals such as achieving 100 percent of sustainable raw material use by 2050 and reducing greenhouse gas emissions by 50 percent compared to that of 2018. These initiatives also extend to R&D where the tyre maker has minimised the rolling resistance of its tyres to improve the fuel efficiency of vehicles and ultimately reduce greenhouse gas emissions. The company also established an ESG committee to further strengthen its sustainability management efforts. 

Jimmy Kwon, Vice President of Hankook Tire’s Brand Lab, talks to Rajni Jose from Tyre Trends about this collaborative effort.

Q) What are the purpose and goals associated with this collaboration?

Jimmy Kwon: Hankook Tire and YASE embarked on the ‘Zero – Leave Nothing Behind’ project with a commitment to sustainable materials and environmental protection. As sustainability is a core value and key agenda for us, we have taken the topic of tyre recycling as one of the top agendas each year. We are glad to make good use of recycled tyres by turning them into hard-wearing and robust shoes in collaboration with YASE. We also believe this collaboration will offer the MZ generation, who have not had an opportunity to use tyres yet, a chance to experience Hankook Tire since a pair of shoes is a necessity that people use on a daily basis.

Q) What role does Hankook play in this collaboration? What are the processes involved in the upcycling of used tyres into shoes? 

Jimmy Kwon: Hankook Tire will collect discarded tyres and extract rubber from them to pulverise rubber into a powder so that it can be processed into the outsole. Regarding the processes, upcycling itself benefits the environment as it minimises the volume of discarded materials and waste dumped into the landfills. It also reduces the need for production using new or raw materials, which leads to a reduction in air pollution, water pollution and greenhouse gas emissions.

Q) Is the company looking to produce products other than shoes?

Jimmy Kwon: Currently, Hankook Tire is focusing mainly on footwear in terms of collaboration items as both tyres and shoes share common traits of playing a crucial role in mobility and touching the ground on a daily basis. They also protect people from possible dangers on the road with durability and stability.

Q) What are the other materials used to make these shoes?

Jimmy Kwon: The upper part of the shoes is made of synthetic vegan leather, whereas the insole is made of OrthoLite and natural latex. 

Q) By upcycling used tyres, how much carbon emissions do we save?

Jimmy Kwon: For this collaboration, we have recycled 50 used tyres to manufacture 2,000 pairs of shoes in total. According to the Korea National Institute of Forest Science, 2.8 tonnes of carbon dioxide emissions is reduced by recycling 50 used tyres which weigh approximately 1.5 tonnes. This is equivalent to planting 425 pine trees. Likewise, around 1.9 kg of carbon dioxide emissions is reduced per kg of tyres recycled. This is not a small amount as a 20-year-old tree consumes 6.7 kg of carbon dioxide emission.

Q)  Does the company have a take-back policy? If not, how can the shoes be disposed of sustainably after use?

Jimmy Kwon: We do not have a related policy so far, but our decision to embark on the project of launching upcycling footwear displays our deep sense of care and commitment towards sustainability and environmental protection. It is thrilling that we are giving consumers an option to choose eco-friendly footwear. Shoes made of our old tyres will not only make a positive social impact but will also be hard-wearing and robust as our tyres are developed with high-quality materials and cutting-edge technologies.

Q) Currently, other brands offering shoes made from upcycled used tyres have priced their products higher than regular shoes. How does the company plan to price the products so that customers prefer this sustainable alternative over regular shoes?

Jimmy Kwon: The collaboration items are not specifically priced high compared to regular shoes sold by YASE. For example, a pair of Hankook Tire x YASE Chelsea boots are priced at KRW 102,000 (USD 86) while a pair of existing 506 5CM Chelsea boots are KRW 98,000 (USD 83). It is 4 percent more expensive, but the prices are different only because their designs are different. Hankook Tire is trying to provide customers with excellent quality products at a reasonable price whether they be tyres or shoes.

Q) What are the marketing strategies adopted to attract customers?

Jimmy Kwon: Not only the shoes themselves but the packaging is designed with sustainability initiative as well. Shoeboxes, tags and pamphlets are made of 100 percent sugarcane material. Hankook Tire expects this will resonate with customers who are early adopters and are conscious about the environment. In addition, we have chosen an online fashion retailer that is popular among the MZ generation as a sales channel in Korea since we have found that this generation is especially environment-conscious and keen to making green purchase decisions.

Q) Where will these be produced?

Jimmy Kwon: These eco-friendly shoes are produced in Korea where the YASE factory is located. 

Q) Is the company looking into exports? 

Jimmy Kwon: Although we are not considering shipping overseas or exports at the moment, we would like to proceed in the future when there is an opportunity.

Q)  What are the further expansion plans of the range?

Jimmy Kwon: Currently, we have unveiled five products through collaboration: four dress shoes and one comfort insole. We plan to continue collaboration with YASE to add special edition running shoes in October. 

Q)  What future do you see for upcycled used tyre products in the fashion industry?

Jimmy Kwon: Consumers are getting more and more conscious of the damaging effects of wastes, which explains why upcycling is becoming increasingly popular in the fashion industry. A tyre is a good resource for upcycling since tyres, especially the ones developed with Hankook’s high-quality materials and cutting-edge technologies, are durable and robust. We believe it’s a kind of collaboration that leads to mutually inspired progressive innovation for both industries and that there can be many opportunities forward. It’s a great way to widen customers’ eco-friendly options and to give old tyres a second life.(TT)

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NEXEN TIRE reported third-quarter 2025 sales of 780.7 billion won and operating profit of 46.5 billion won, the company said on Thursday, as stronger demand in Europe and South Korea helped offset the impact of item-specific tariffs in the United States.

Sales in Europe were supported by an expansion of original equipment supply for newly launched vehicles and higher demand for winter products following tighter seasonal tyre regulations. In South Korea, the company posted its highest-ever quarterly revenue, aided by peak summer demand and continued growth in its tyre rental business.

Profit margins improved from the previous quarter, helped by lower raw material costs and reduced logistics expenses, with prices for natural and synthetic rubber and the Shanghai Containerized Freight Index (SCFI) remaining on a downward trend.

The company has been rolling out region-specific product strategies. In South Korea, it launched the N’FERA Supreme EV ROOT in August, designed for both electric and internal combustion engine vehicles. It also brought the WINGUARD SPORT 3 winter tyre to Europe and Japan, and strengthened its U.S. high-performance line-up with the N’FERA SPORT, already supplied as original equipment to premium European carmakers. In Australia, it added the ROADIAN ATX for larger sport utility vehicles.

NEXEN TIRE is also expanding its international footprint, with new sales bases recently opened in Spain and Poland, and additional hubs planned in Southeastern Europe, Latin America and the Middle East.

The tyre maker said it is enhancing R&D efficiency through the adoption of a High Dynamic Driving Simulator, the first of its kind in South Korea's automotive sector, allowing reduced reliance on physical prototypes and road tests. The firm also received approval for its near-term emissions reduction targets from the Science Based Targets initiative (SBTi) in September.

“The solid performance in the third quarter, even after factoring in tariff-related costs, indicates that our strategy for managing external uncertainties is yielding positive results,” CEO John Bosco (Hyeon Suk) Kim said. “We will continue to pursue sustainable growth through product portfolio diversification and the optimisation of global production operations.”

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MAXAM is set to showcase its advanced agricultural tyre solutions at Agritechnica 2025 in Hannover from 9 to 15 November. Visitors can find the company at Stand A04 in Hall 20, where the exhibition theme ‘More Pull. Less Fuel’ will guide the presentation. This philosophy underscores the company's dedication to developing tyres that enhance operational efficiency and contribute to more sustainable farming practices by reducing fuel consumption and soil compaction. The event provides a significant opportunity for MAXAM to demonstrate its commitment to innovation and the expansion of its product portfolio.

On display will be a range of DLG-awarded tyres, including robust models for high-horsepower tractors and versatile options for specialised implements, illustrating the company's technical breadth. Beyond presenting products, MAXAM considers the trade fair a vital meeting point for industry collaboration. It serves as a platform for direct engagement with farmers, partners and machine manufacturers, whose feedback provides invaluable, real-world insights that directly influence the future direction of product and service development, ensuring they remain precisely aligned with evolving market needs.

As a part of SAILUN Group, one of the 10 largest tyre manufacturers in the world, MAXAM leverages its extensive international presence and collaborative research initiatives to drive continuous innovation. The company is dedicated to advancing agricultural tyre technology, creating sophisticated solutions that directly address the evolving demands of modern farming. This focus encompasses critical areas such as enhanced sustainability, improved cost-efficiency and superior field performance.

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Radar Tires has expanded its US distribution network with the opening of two new domestic distribution centres in Knoxville, Tennessee, and Parkesburg, Pennsylvania, as part of efforts to strengthen product accessibility and service reliability for its growing customer base.

The expansion increases the brand’s domestic distribution centres from one to three. It aims to improve delivery efficiency and inventory availability across key regions, particularly in the Southeast and Northeast of the United States.

“Stocking domestic tyre inventory is a key part of the Radar strategy going forward,” said Rob Montasser, Vice President of Sales for Radar Tires, USA. “It ensures our distributors and retailers have easy access to the products that their customers need, without the long lead times or supply chain uncertainty. These new locations allow us to be faster, more flexible, and more dependable.”

The company said the additional facilities will reduce delivery times and ensure that its core product range remains readily available to meet rising market demand.

With existing operations in Texas, the addition of centres in Tennessee and Pennsylvania underscores Radar Tires’ long-term strategy to enhance supply chain responsiveness and reinforce its position as one of the most customer-focused distribution networks in the tyre industry.

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Cabot Corporation reported lower quarterly earnings, as weaker demand in its Reinforcement Materials segment and softer volumes in Performance Chemicals weighed on results. However, the company ended fiscal 2025 with solid cash flow and continued shareholder returns.

For the fourth quarter ended 30 September, Cabot posted net income of USD 43 million, or USD 0.79 per share, compared with USD 137 million, or USD 2.43 per share, in the same period a year earlier.

Full-year diluted earnings per share were USD 6.02, while adjusted earnings per share rose 3 percent year-on-year to USD 7.25.

“I am very pleased with another strong year of Adjusted EPS growth where we achieved USD 7.25, up 3 percent year over year, in a year with a challenging macroeconomic backdrop,” said Sean Keohane, Cabot’s President and Chief Executive Officer. “This performance was driven by higher EBIT in our Performance Chemicals segment, which increased 18 percent year over year, partially offset by EBIT in our Reinforcement Materials segment, which declined 5 percent.”

Cabot’s revenue for the quarter fell to USD 899 million from USD 1.0 billion a year earlier, while full-year sales declined to USD 3.7 billion from USD 4.0 billion.

The Boston-based speciality chemicals manufacturer said fourth-quarter cash flow from operations totalled USD 219 million, enabling USD 64 million in shareholder returns through dividends and share buybacks. For the full fiscal year, Cabot generated USD 665 million in operating cash flow, funding USD 274 million in capital investments, USD 96 million in dividend payments and USD 168 million in share repurchases.

Keohane said the company’s balance sheet remained strong, with a net debt-to-EBITDA ratio of 1.2 times, providing flexibility to invest in growth while continuing to return capital to shareholders.

The company’s Reinforcement Materials segment reported a USD 4 million decline in EBIT from the prior-year quarter, reflecting lower volumes in the Americas and Asia Pacific, partly offset by cost efficiencies. Global volumes fell 5 percent, including a 7 percent drop in the Americas, where lower tyre production by customers was attributed to increased Asian tyre imports.

Performance Chemicals EBIT decreased USD 2 million year-over-year, mainly due to a 5 percent drop in volumes led by weaker demand in Europe, particularly from construction-related applications.

Cabot ended the quarter with  percent 258 million in cash and spent percent 64 million on capital expenditures. The company recorded a 55 percent effective tax rate in the fourth quarter and an operating tax rate of 27 percent for fiscal 2025.

Looking ahead, Keohane cautioned that market conditions remain challenging, particularly in the Reinforcement Materials sector. “We do not yet see signs of improvement in the external environment, particularly as it relates to regional demand trends in Reinforcement Materials due to the impact of elevated Asian tire imports into western regions,” he said.

The company anticipates improvement in Performance Chemicals, led by growth in battery materials and infrastructure-related applications, while maintaining strong cash flow to support investment and shareholder returns.

“While market conditions remain challenging, we continue to execute on our foundation of commercial and operational excellence, and we remain focused on managing costs, strengthening operations, and positioning the company for long-term growth,” Keohane said.

In fiscal 2025, Cabot also announced an agreement to acquire Bridgestone Corporation’s reinforcing carbons plant in Mexico and released its 2024 Sustainability Report, noting it had achieved 11 of its 15 sustainability goals ahead of schedule and established new 2030 targets.

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