Hankook’s Collaborative Effort To Help Lessen Tyre Waste Generation

In an effort to make the world sustainable, Hankook Tire has collaborated with shoe brand YASE to launch eco-friendly shoes made of recycled tyres.Together, they have got on board the ‘Zero – Leave Nothing Behind’ project which aims to upcycle ELTs to make sustainable shoe products. 

Hankook Tire has always been at the forefront of sustainable practices with having set goals such as achieving 100 percent of sustainable raw material use by 2050 and reducing greenhouse gas emissions by 50 percent compared to that of 2018. These initiatives also extend to R&D where the tyre maker has minimised the rolling resistance of its tyres to improve the fuel efficiency of vehicles and ultimately reduce greenhouse gas emissions. The company also established an ESG committee to further strengthen its sustainability management efforts. 

Jimmy Kwon, Vice President of Hankook Tire’s Brand Lab, talks to Rajni Jose from Tyre Trends about this collaborative effort.

Q) What are the purpose and goals associated with this collaboration?

Jimmy Kwon: Hankook Tire and YASE embarked on the ‘Zero – Leave Nothing Behind’ project with a commitment to sustainable materials and environmental protection. As sustainability is a core value and key agenda for us, we have taken the topic of tyre recycling as one of the top agendas each year. We are glad to make good use of recycled tyres by turning them into hard-wearing and robust shoes in collaboration with YASE. We also believe this collaboration will offer the MZ generation, who have not had an opportunity to use tyres yet, a chance to experience Hankook Tire since a pair of shoes is a necessity that people use on a daily basis.

Q) What role does Hankook play in this collaboration? What are the processes involved in the upcycling of used tyres into shoes? 

Jimmy Kwon: Hankook Tire will collect discarded tyres and extract rubber from them to pulverise rubber into a powder so that it can be processed into the outsole. Regarding the processes, upcycling itself benefits the environment as it minimises the volume of discarded materials and waste dumped into the landfills. It also reduces the need for production using new or raw materials, which leads to a reduction in air pollution, water pollution and greenhouse gas emissions.

Q) Is the company looking to produce products other than shoes?

Jimmy Kwon: Currently, Hankook Tire is focusing mainly on footwear in terms of collaboration items as both tyres and shoes share common traits of playing a crucial role in mobility and touching the ground on a daily basis. They also protect people from possible dangers on the road with durability and stability.

Q) What are the other materials used to make these shoes?

Jimmy Kwon: The upper part of the shoes is made of synthetic vegan leather, whereas the insole is made of OrthoLite and natural latex. 

Q) By upcycling used tyres, how much carbon emissions do we save?

Jimmy Kwon: For this collaboration, we have recycled 50 used tyres to manufacture 2,000 pairs of shoes in total. According to the Korea National Institute of Forest Science, 2.8 tonnes of carbon dioxide emissions is reduced by recycling 50 used tyres which weigh approximately 1.5 tonnes. This is equivalent to planting 425 pine trees. Likewise, around 1.9 kg of carbon dioxide emissions is reduced per kg of tyres recycled. This is not a small amount as a 20-year-old tree consumes 6.7 kg of carbon dioxide emission.

Q)  Does the company have a take-back policy? If not, how can the shoes be disposed of sustainably after use?

Jimmy Kwon: We do not have a related policy so far, but our decision to embark on the project of launching upcycling footwear displays our deep sense of care and commitment towards sustainability and environmental protection. It is thrilling that we are giving consumers an option to choose eco-friendly footwear. Shoes made of our old tyres will not only make a positive social impact but will also be hard-wearing and robust as our tyres are developed with high-quality materials and cutting-edge technologies.

Q) Currently, other brands offering shoes made from upcycled used tyres have priced their products higher than regular shoes. How does the company plan to price the products so that customers prefer this sustainable alternative over regular shoes?

Jimmy Kwon: The collaboration items are not specifically priced high compared to regular shoes sold by YASE. For example, a pair of Hankook Tire x YASE Chelsea boots are priced at KRW 102,000 (USD 86) while a pair of existing 506 5CM Chelsea boots are KRW 98,000 (USD 83). It is 4 percent more expensive, but the prices are different only because their designs are different. Hankook Tire is trying to provide customers with excellent quality products at a reasonable price whether they be tyres or shoes.

Q) What are the marketing strategies adopted to attract customers?

Jimmy Kwon: Not only the shoes themselves but the packaging is designed with sustainability initiative as well. Shoeboxes, tags and pamphlets are made of 100 percent sugarcane material. Hankook Tire expects this will resonate with customers who are early adopters and are conscious about the environment. In addition, we have chosen an online fashion retailer that is popular among the MZ generation as a sales channel in Korea since we have found that this generation is especially environment-conscious and keen to making green purchase decisions.

Q) Where will these be produced?

Jimmy Kwon: These eco-friendly shoes are produced in Korea where the YASE factory is located. 

Q) Is the company looking into exports? 

Jimmy Kwon: Although we are not considering shipping overseas or exports at the moment, we would like to proceed in the future when there is an opportunity.

Q)  What are the further expansion plans of the range?

Jimmy Kwon: Currently, we have unveiled five products through collaboration: four dress shoes and one comfort insole. We plan to continue collaboration with YASE to add special edition running shoes in October. 

Q)  What future do you see for upcycled used tyre products in the fashion industry?

Jimmy Kwon: Consumers are getting more and more conscious of the damaging effects of wastes, which explains why upcycling is becoming increasingly popular in the fashion industry. A tyre is a good resource for upcycling since tyres, especially the ones developed with Hankook’s high-quality materials and cutting-edge technologies, are durable and robust. We believe it’s a kind of collaboration that leads to mutually inspired progressive innovation for both industries and that there can be many opportunities forward. It’s a great way to widen customers’ eco-friendly options and to give old tyres a second life.(TT)

l’Aventure Michelin is reopening its doors to visitors after a month’s closure with a revamped visitor trail. The overhauled visitor trail will offer visitors a glimpse of Michelin’s history: right from bicycle tyres to the Michelin Man and the MICHELIN Guide, which is celebrating its 125 anniversary this year.

In order to facilitate visitors' movements and enhance the immersive experience of exploration, l'Aventure Michelin has redesigned its trail for its reopening. Access for those with disabilities was carefully considered. Since its inception, l'Aventure Michelin has maintained the French Tourism & Disability quality rating. It continuously improves its visitor trail to make the trip accessible to everyone, which is evident from the magnetic loops, easily comprehensible brochures and videos in French Sign Language.

This more inclusive visitor trail is complemented by a recently added section that emphasises sustainable mobility and development. Michelin will showcase its MILAW lunar wheel concept designed for vehicles travelling through harsh settings, such as the lunar south pole area. It is specifically designed to withstand harsh circumstances with its flexible construction and lack of air, which maximises traction on uneven ground. The second invention is the WISAMO inflatable wingsail, which uses wind power to cut down on ship fuel usage and contribute to the decarbonisation of marine transportation. It uses a renewable energy source and is compatible with both cargo ships and sailboats.

A member survey of the German Rubber Industry Association (wdk) has come to a conclusion that the situation in Germany as a production location remains worrying. The member survey highlighted that industry sales fell by almost two percent last year. Sales and domestic production were even weaker, with a decrease of three percent compared to the previous year.

Michael Klein, President, wdk, termed this as an ‘overly clear warning signal’ in Frankfurt am Main today with regard to the earnings situation. "While earnings in 2023 were 'only' strained or even threatened the existence of around a quarter of the companies in the industry, this proportion has now increased to more than 40 percent. That is why improving the location conditions must be at the top of the agenda of the next federal government," he said, explaining that more than one in five companies in the industry are already planning to relocate production out of Germany by 2025.

Demand, legislation, energy, sustainability, and specifically, location conditions are the biggest challenges facing the companies in the rubber industry, according to the member survey. Pointing out that 90 percent of companies are feeling an increase in bureaucratic burdens, Klein further added, "This is a clear mandate for politicians. The new federal government must immediately address the issue of reducing bureaucracy - in Germany and in Europe. 13,000 new laws since 2019 are not an achievement, but a burden.”

The European Tyre and Rubber Manufacturers' Association (ETRMA) has sent its recommendations to the public consultation held by the European Commission about the urgent measures that must be taken to ensure the automotive industry's survival in Europe and to pinpoint possible remedies.

The proposals made by ETRMA are intended to reduce bureaucratic burdens, create a legislative climate that will increase competitiveness and advance a broader EU Automotive Action Plan that views the whole automotive supply chain as strategically important.

The main points of ETRMA's recommendations include promoting best-performing tyres and tackling the high energy costs for the industry, establishing sector-specific regulation for safe access to in-vehicle data, developing an EU Rubber Strategy to secure supply chain of raw materials such as natural rubber and including it in list of critical raw materials, equipping the current and future workforce with the skills required to meet increasing demands of the industry, achieving fair and open access to global markets for European tyres with a focus on emerging high-growth regions like India and Indonesia and simplifying the tyre regulatory environment to reduce implementation costs and legal uncertainties to promote investing in R&D and producing in Europe.

As the FIA Formula 1 World Championship hosted an exceptional event at London’s O2 Arena to celebrate and mark its 75th anniversary, Pirelli, who is the global tyre partner of Formula 1, marked the beginning of its own celebration. The year 2025 is special for Pirelli too as it is set to hit the 500 Grands Prix mark during the coming season. On the occasion, the company revealed a version of the Pirelli logo that will be used for all its Formula 1 communication throughout the 2025 season.

Pirelli will reach the 500-mark at the Dutch Grand Prix on 31 August at Zandvoort, having participated in 485 championship events thus far. A week later, Pirelli will host a number of special festivities at its home event in Monza to commemorate this milestone. The company has planned a series of celebration activities, the first of which was the unveiling of the logo.

An analysis of the 50 most important Grands Prix during Pirelli's tenure on the F1 World Championship trail will be the first initiative, and it will be featured on Pirelli.com. The British Grand Prix, which took place at Silverstone on 13 May 1950, was the inaugural round of motor racing's blue riband category. That day, there were 21 cars on the grid, eight of which were equipped with Pirelli tires. All three of the top finishers were Alfa Romeos, with Giuseppe Fagioli and Nino Farina of Italy leading the field ahead of Reg Parnell of England. It was the first chapter in Pirelli's lengthy and continuous history in Formula 1, where the Italian business would provide the tyres this year with the longest record in the sport.