For nearly three decades, Titan International has championed agricultural preservation and education through its Antique Tractor Restoration Program. Since 1996, the company has contributed over USD 1 million to FFA chapters nationwide through tyre donations, auctions, and fundraising support – including USD 50,000 worth of tyres in 2025 alone. These investments have enabled students to breathe new life into historic farm equipment while developing hands-on technical skills.

The programme’s impact shines through success stories like Jenna Rosener, a 4-H member from Anthon, Iowa, whose restored tractor earned recognition at the Iowa State Fair thanks to Titan’s rear tyre donation. Similarly, Nevada FFA Chapter President Lily Henderson redirected savings from Titan’s donated tyres towards premium restoration materials for her 1948 Oliver tractor project. According to Nevada High School agriculture instructor Kevin Cooper, such partnerships do more than preserve machinery – they inspire future agricultural leaders.

Beyond individual projects, Titan’s commitment extends to community engagement. This year marks their inaugural sponsorship of the Central Iowa Tractor Club Display at the Iowa State Fair, featuring over 70 vintage and modern tractors. The exhibit offers fairgoers a tangible connection to farming’s evolution while showcasing student restoration achievements.

From California to Maine, Titan’s specialised antique tractor tyres and restoration support help students master mechanical skills, project management and agricultural history. By bridging generations through these initiatives, Titan reinforces its dual mission: honouring farming’s heritage while equipping the innovators who will shape its future.

Kim Boccardi, VP – Marketing, Titan, said, “At Titan, we believe strong roots lead to a stronger future. Through our Antique Tractor Restoration Program, we're not only helping preserve agricultural history but also inspiring tomorrow’s innovators, teachers, technicians and leaders. I wish I’d had access to a programme like this when I was in 4-H – it truly fosters craftsmanship, education and community, and fuels the passion for farming for generations to come.”

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Prometeon Tyre Group, a leading company in the commercial, agricultural and OTR tyre sectors, is displaying its advanced Serie 02 radial tyres at the ongoing Agritechnica 2025, the world’s largest trade fair for agricultural machinery, which is being held in Hannover, Germany, from 9 to 15 November 2025. The company is featuring its AT02 model, a key part of its agricultural line, within the Sindipeças exhibit, a Brazilian automotive components association. This highlights a natural link to Brazil, where Prometeon manufactures these tyres at its Gravataí and Santo André facilities.

The Serie 02 range, designed for tractors (AT02), harvesters (H02) and sprayers (SX02), incorporates significant technological advancements. Its design includes reinforced lugs and an optimised tread that enhance traction and self-cleaning while reducing fuel consumption. The radial structure utilises advanced polymers to create a larger footprint, which improves load distribution, minimises soil compaction and boosts overall productivity. Built for durability, these tyres offer excellent resistance to cuts, chipping and wear. Their versatility ensures reliable performance across diverse terrains and conditions, including road travel, where they provide safety, comfort and dependable handling.

Dario Gotti, Global Head of OE and Agro Business at Prometeon, said, “Our established presence in the LATAM market has made us a benchmark in terms of performance and brand awareness in the agricultural tyre sector. Prometeon’s strategy is to extend this leadership globally, as we have already done in the Truck & Bus Radial tyres segment. In this context, Agritechnica represents an important opportunity for us to meet key customers and OEMs, with whom we have longstanding partnerships. The agricultural tyre business requires a high level of expertise, both in research and development and in manufacturing processes – elements that are core to Prometeon and allow us to play a leading role in the international market.”

Igor Zucato, Global Head of Agro R&D at Prometeon, said, “The new Serie 02 product line for the Agro business represents the culmination of our research in terms of efficiency, sustainability and performance. Every component – from the radial structure to the material compounds – has been designed to meet the needs of an increasingly technological and productivity-driven sector. Our goal is to provide operators with solutions that enhance agricultural work while reducing fuel consumption and the environmental impact.”

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Making a powerful debut at the 2025 SEMA Show in Las Vegas, Doublestar Tire captivated the global automotive industry with a display of innovative products. This premier event for customisation and accessories, which attracts top enterprises and professionals from over 130 countries, served as the ideal platform for the company to demonstrate Chinese manufacturing and technological advancement. Doublestar’s booth, emphasising high performance and green technology, became a central hub for visiting partners and industry experts.

The company’s strategy was precisely tailored to the specific demands of the American market, focusing on tyres for popular pickup trucks and SUVs used for long-distance highway travel. Key products included the Wildpuma AT10, noted for its exceptional wet grip and stable handling, and the durable, wear-resistant TBR tyre DLS918, designed for extended mileage. The vibrant on-site response saw numerous clients expressing strong collaborative interest, with Doublestar affirming its commitment to deepening its market presence in the United States.

Beyond simply meeting existing market needs, this successful appearance at SEMA proved Doublestar’s advanced capability to proactively identify and co-develop products that create new customer demand. The event ultimately served as a definitive demonstration of the brand's strength and its readiness to compete directly with leading international tire manufacturers on the global stage.

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German tyre major Continental Tires has inaugurated a new Continental Premium Drive (CPD) dealership in Indore, Madhya Pradesh. The new outlet, operated by Tyre Tune Up, strengthens Continental’s retail presence in central India.

The new CPD store, spread across 3,000 sqft, is located in Mechanic Nagar, Indore. It is designed as a one-stop destination offering Continental’s premium tyre portfolio alongside advanced services such as computerised wheel alignment, precision wheel balancing, nitrogen inflation and premium alloy wheels.

Indore was chosen for its status as a commercial and cultural hub with an expanding vehicle base, aligning with Continental’s expansion strategy. Tyre Tune Up has been a part of Indore’s automotive journey since 1956.

Samir Gupta, Managing Director, Continental Tires India, said, “With this new CPD store in Indore, we are bringing Continental’s promise of safety, innovation, and driving comfort closer to customers in Madhya Pradesh. India is a key growth market for us, and through our ‘In the Market, For the Market’ approach, we continue to expand our retail network and strengthen customer connections across the country.”

Rafique Khan, Owner of Tyre Tune Up, said, “Tyre Tune Up has been a part of Indore’s automotive journey since 1956, and our partnership with Continental allows us to deliver global standards of quality locally. This CPD outlet will not only provide premium products but also ensure a seamless service experience that our customers have come to expect over the decades.”

Continental recently announced a strategic investment of approximately INR 1 billion in India to strengthen and expand its Passenger and Light Trucks business in the country.

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Steelastic LLC, part of the HEICO Companies, has officially announced a new strategic partnership with PT Pelita Esa for Indonesia. In this capacity, the company has welcomed Evan Soerjaatmadja as its official agent for the region.

With over 15 years of experience in the tyre industry, Soerjaatmadja is a respected professional known for his work with PT Pelita Esa Wanua and his representation of Bartell, a member of the HEICO Group. He will now collaborate closely with Hemant Agrawal, Steelastic’s Business Development Manager, to bolster customer support and strengthen the company's market presence throughout South Asia. Steelastic anticipates that this partnership will yield substantial new opportunities for its customer base.

The company statement read: “Going forward, Soerjaatmadja will work closely with Hemant Agrawal, Steelastic’s Business Development Manager, to enhance customer support and strengthen Steelastic’s presence across South Asia. We look forward to this partnership and the new opportunities it will create for our valued customers.”

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