The Marangoni Machinery approach was to capitalise this knowledge and to leverage on human attendance to further improve the current process to design an evolution scenario: the innovation started from the “human cognitive” basics, to design a process around humans, not adopting an automation replacement approach only.

Industrial tyre building machines process has been deeply analysed by our engineers to point out pros and cons about Human-Machine-Interfaces usability, scalability and safety: the outcome was a redesign of the preparatory process (to design a production cycle, how to simulate scenarios) and then to get a more user’s friendly approach to be human cognitive oriented.

A cognitive approach is based on human perception criteria, by which is possible to redesign the human-machine interaction and so to get safer and faults-free operations.

The latest generation of Marangoni Machines design is based on several new tools to get a whole integrated tyre building process, as said, starting from production cycle design up to real-time process control. But not limited to that: we designed a new machine approach to get a real “concurrent engineering” approach, so by creating a system where Operators, Process Engineers, Maintenance Service teams etc., can get access to the same information but from different standpoint, shaped around their needs and approaches.

The new “Marangoni Station 2.0” is all around that: a human cognitive design approach (Users’ touch screen software interface, advanced 3D synoptic, process design and simulation) to get a common information HUB suitable for all users around the tyre building process flow.

In addition to that many functions for Logistics (materials traceability, lots detection and materials claim into machines), Automation Robotics (automated cycle portions design and control) and Vision System for cycle supervision and quality real-time control are embedded into the “Marangoni Station 2.0.”

An integrated Platform is not only about automation and data collection: factory logistics and production management are two other important tasks for a lean and efficient production flow. We designed new IT Architectures to handle a multi-machines environment, to be able to manage critical task such as IT obsolescence, process improvements and automation evolution, all of that by using IT industry standard architectures and innovative software platforms to focus to capitalize multigeneration capex plans and to limit opex per year.

Investments on new technology is often a heavy impact on a factory, mostly when process have to be updated or even redesigned. Our approach is a multigeneration outlook, so that a process can be updated and/or upgraded without to reshuffle machines and/or IT architectures.

In tyre industry the “production recipes management” is a key task: to manage multigeneration machines and tyres portfolio range is not easy at all, because of software and hardware change in technology, programming languages and process cycle flows due to lean manufacturing, quality criteria, tyre design innovation etc. Consequently, we introduced an agnostic approach in order to handle evolutions and not necessarily revolutions.

The tyre recipes management becomes easier and multigeneration compatible, so that the technology evolution can be smooth and more oriented to capital expenditure savings and operational expenditure based on real time needs and market scenarios.

The advanced synoptics approach was also part of the human cognitive flow, by which is possible to get what you see, like at shopfloor level, by using an intuitive and more productive working flow: to get access to information by depending the User’s role, skillset and daily job duties, but not spreading efforts to data collection or time-consuming datasheet usage.

A more productive approach can be achieved when the information comes into the most appropriate format, it is not misleading, it is updated and ready to be used at the proper time and mode. The Marangoni Machinery approach is not only around automation, mechatronics and tyre building tooling but mostly a User’s experience design-oriented process to drive a sustainable evolution through technologies and lean process implementation. (TT)

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Apollo Tyres, one of the leading tyre makers in the country, has expanded its product portfolio with the introduction of the made-in-India for India and the world Apollo Aspire 5 ultra-high performance (UHP) tyre.

Available in 17-inch and above rim size with W/Y speed rating, the company looks to tap into the demand for Uthe HP tyre range, especially in the luxury car segment. The company shared that the UHP tyre has been designed with Dynamic Contour Technology for superior physical and acoustic comfort, and Tri-Flex Compound for high-speed grip and stability.

The electric vehicle-ready Apollo Aspire 5 tyre range has undergone extensively testing across Europe, India, Japan and Korea, and has been tailored to meet the demanding needs from Indian road conditions. Furthermore, the Apollo Aspire 5 will also be introduced in global markets such as Europe and Asia.

Rajesh Dahiya, Vice-President, Commercial (India, SAARC and Southeast Asia), Apollo Tyres, said, “Performance today goes beyond speed; premium car buyers now demand a quieter, more refined driving experience, especially with the rise of electric crossover and luxury SUVs. At Apollo Tyres, we have been preparing for this shift with cutting-edge R&D, global benchmarking and technologies tailored for evolving mobility. Aspire 5 is a testament of our commitment to lead this new era of performance.”

The tyre maker stated that the new range of products have been co-developed with leading OEMs, deep industry insight with real-world consumer feedback.

The Apollo Aspire 5 tyre range offers better control, superior ride comfort and impressively low noise levels. The tyre will be produced at the company’s state-of-the-art plant in Andhra Pradesh.

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 The U.S. Tire Manufacturers Association (USTMA) is convening its annual Tire Manufacturing Ambassadors programme this week, sending industry professionals to Capitol Hill to press lawmakers on policies supporting domestic manufacturing, road safety and sector innovation.

The two-day event, running from 24–25 June, brings together representatives from USTMA’s 11 member companies — including engineers, business managers and marketers — to meet with members of Congress and their staff. The discussions are expected to focus on key legislative priorities such as expanding tyre retreading in the U.S., advancing consumer safety initiatives, and passing a congressional resolution in support of National Tire Safety Week.

“The U.S. tyre manufacturing industry is a vibrant engine of innovation, enabling safe and sustainable mobility for consumers and businesses. Our industry is a cornerstone of the nation’s economy, supporting more than 800,000 jobs and keeping up with evolving consumer expectations on reliability, safety and environmental impact,” said Anne Forristall Luke, USTMA president and CEO.

The ambassadors, who live in the same communities where the industry operates, are set to highlight how national legislation impacts local jobs and infrastructure. USTMA members operate 55 manufacturing facilities across 16 states and contribute to a $170.6 billion annual economic footprint, the association said.

The event follows a letter sent by USTMA to Congressional leaders in February outlining the sector’s legislative agenda. The group is advocating for increased investment in tyre innovation, transparency measures for consumers, and job creation through infrastructure and sustainability-focused policies.

“Our Ambassadors represent the manufacturing workers who power the industry every day, and we are honoured by their advocacy for the tyre manufacturing industry and the communities it supports,” Luke added.

The initiative reflects USTMA’s broader push to align policymakers with the industry’s goals of maintaining global competitiveness while securing long-term growth for U.S. manufacturing.

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Finnish tyre manufacturer Nokian Tyres has been recognised by TIME Magazine as one of the World’s Most Sustainable Companies 2025, ranking 98th on the prestigious global list of 500 companies demonstrating outstanding environmental and social responsibility.

The second edition of the rankings, compiled by TIME Magazine in collaboration with data firm Statista, evaluated companies based on verified sustainability commitments, including UN Global Compact membership and greenhouse gas emission reduction targets validated by the Science-Based Targets initiative.

Assessment criteria also included performance ratings from respected organisations such as CDP and MSCI, alongside evaluations of sustainable business practices, transparency, and environmental and social stewardship.

Nokian Tyres has positioned itself as a sustainability pioneer within the tyre industry, driving sustainable development both within its operations and throughout its value chain. The company’s environmental leadership dates back three decades, with its Finnish factory becoming the world’s first tyre manufacturing facility to achieve environmental certification in 1995.

“We create tyres that are safe, innovative and sustainable. Nokian Tyres has been a pioneer in sustainability in the tyre industry for over three decades. As early as 1995, our factory in Finland was the first tyre factory in the world to gain an environmental certification. We are proud of our track record and want our sustainability actions to have a meaningful impact. The most recent example of this is our new factory in Romania, the first full-scale zero CO2 emission tyre factory in the world,” said Paolo Pompei, president and chief executive of Nokian Tyres.

The company’s latest sustainability milestone is its new Romanian manufacturing facility, which represents the world’s first full-scale zero CO2 emission tyre factory, demonstrating Nokian Tyres’ continued commitment to environmental innovation in industrial manufacturing.

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Chinese state-owned enterprise Sinochem has achieved a significant milestone, with its brand value surpassing 500 billion yuan for the first time, according to rankings released at the 22nd World Brand Conference in Beijing.

The World Brand Lab announced that Sinochem ranked seventh on its annual “China’s 500 Most Valuable Brands” list for 2025, with the company’s brand value climbing from 475.906 billion yuan in 2024 to over 500 billion yuan this year.

This marks the 22nd consecutive year that the Sinochem brand has secured a position on the prestigious ranking. The company’s property development arm, Jinmao, also featured prominently, placing 170th with a brand value of 74.186 billion yuan.

The World Brand Lab’s methodology evaluates brand worth through three key metrics: financial performance, brand strength, and consumer behaviour analysis, employing a “present value of earnings method” for valuation. The ranking is widely regarded as one of the most authoritative assessments in Chinese brand research.

Sinochem’s consistent performance has been particularly notable since 2004 when it first entered the top ten of the annual list. Following the establishment of China National Chemical Corporation on 8 May 2021, the enhanced Sinochem brand has maintained its seventh position for four consecutive years, demonstrating sustained growth in brand value and international market recognition.

The company attributed its success to implementing comprehensive brand management strategies aligned with government directives on brand development. Sinochem stated that it will continue to leverage high-quality brand building and valuable brand assets to strengthen its core functions and competitiveness, supporting the company’s long-term development objectives.

The World Brand Conference, now in its 22nd year, serves as a key platform for evaluating China’s corporate brand landscape and tracking the evolution of the country’s most significant commercial entities.

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